Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 4.8 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 38.30% 23.15x
Houston Activity Researchers 21.95% 16.99x
Dallas Cowboys Fans 21.92% 15.87x
Texas Energy Providers 25.58% 15.83x
Billiards Enthusiasts 22.17% 15.26x
Texas Activity Researchers 16.75% 15.05x
Austin Trip Planners 25.18% 15.03x
Texas Trip Planners 28.47% 15.00x
Southern Central Voters 22.38% 14.54x
Louisiana Trip Planners 22.36% 13.81x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Buckle.

Location Composition Index
Buckle 0.40% 1.73x
Lane Bryant 0.05% 1.13x
Jos A. Bank Clothiers 0.25% 1.13x
White House Black Market 0.32% 1.08x
Mens Wearhouse 0.40% 1.05x
Aeropostale 0.05% 0.99x
Johnston and Murphy 0.45% 0.98x
Zumiez 0.06% 0.92x
The Childrens Place 0.07% 0.88x
Eddie Bauer 0.02% 0.88x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is tylerpaper.com.

Website Composition Index
tylerpaper.com 3.44% 43.09x
myhighplains.com 4.10% 41.94x
amarillo.com 1.71% 40.58x
newschannel10.com 4.46% 40.11x
kltv.com 7.30% 37.34x
news-journal.com 2.07% 35.38x
cbs19.tv 4.48% 35.02x
freefuninaustin.com 1.21% 32.77x
fox34.com 1.05% 32.36x
grapevinetexasusa.com 1.93% 31.88x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.48% 23.44x
East Texas Cluster 8.05% 21.90x
Northern Texas Cluster 14.85% 15.98x
Texas News Cluster 11.45% 15.22x
Austin Cluster 8.79% 12.33x
Texas Off-Roading 0.10% 11.71x
Texas University Athletics 7.24% 10.99x
Equestrian Cluster 3.90% 10.13x
Texas News 10.79% 9.14x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 8.98x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female