Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 2.1 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 28.06% 15.23x
Houston Activity Researchers 15.68% 14.21x
Texas Longhorn Fans 18.24% 12.19x
Texas Activity Researchers 11.30% 12.10x
Dallas Cowboys Fans 17.90% 11.39x
Billiards Enthusiasts 17.46% 10.77x
Texas AM Aggies Fans 15.02% 10.65x
Painting Hobbyist 17.24% 10.39x
Texas Energy Providers 19.42% 10.21x
Southern Central Voters 18.35% 10.03x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is amarillo.com.

Website Composition Index
amarillo.com 1.84% 37.75x
myhighplains.com 4.99% 37.34x
newschannel10.com 4.90% 36.66x
tylerpaper.com 4.86% 35.10x
kltv.com 10.66% 31.55x
abc7amarillo.com 1.76% 31.20x
easttexasmatters.com 1.90% 28.48x
cbs19.tv 7.43% 27.67x
news-journal.com 2.43% 27.58x
fox44news.com 1.36% 25.05x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.03% 20.63x
East Texas Cluster 6.56% 19.78x
Northern Texas Cluster 14.01% 14.43x
Texas News Cluster 6.16% 12.95x
Sports - Golf, Hunting, Fishing 0.06% 9.85x
Austin Cluster 12.18% 9.45x
Texas University Athletics 5.85% 9.15x
Cheerleading 0.03% 8.52x
Farming & Agriculture 0.19% 8.26x
Concert Posters 0.01% 7.40x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female