Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 5.5 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 37.71% 17.97x
Houston Activity Researchers 25.48% 12.58x
Billiards Enthusiasts 22.50% 11.86x
Texas Energy Providers 24.71% 11.55x
Dallas Cowboys Fans 21.51% 11.45x
Painting Hobbyist 23.12% 11.39x
Texas Activity Researchers 20.10% 11.33x
Colorado County and Local Fair Visitors 23.59% 11.30x
Southern Central Voters 22.18% 11.13x
Austin Trip Planners 25.62% 10.84x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.32x
Buckle 0.04% 1.27x
Dressbarn 0.03% 1.25x
Tommy Bahama 0.01% 1.18x
Lane Bryant 0.03% 1.17x
Jos A. Bank Clothiers 0.03% 1.02x
Aeropostale 0.04% 1.00x
The Childrens Place 0.05% 0.99x
Journeys 0.06% 0.98x
Old Navy 0.05% 0.97x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is tylerpaper.com.

Website Composition Index
tylerpaper.com 3.15% 34.29x
amarillo.com 1.64% 33.13x
newschannel10.com 4.34% 30.09x
myhighplains.com 4.07% 29.72x
cbs19.tv 3.85% 29.26x
kltv.com 7.19% 28.48x
winstar.com 2.20% 28.10x
grapevinetexasusa.com 1.77% 27.35x
dfps.state.tx.us 1.78% 27.18x
news-journal.com 1.91% 27.11x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.34% 21.69x
East Texas Cluster 6.95% 19.43x
Northern Texas Cluster 13.10% 13.94x
Texas News Cluster 10.13% 13.72x
Texas Off-Roading 0.08% 12.15x
Austin Cluster 8.33% 10.58x
Texas University Athletics 6.49% 9.77x
Equestrian Cluster 3.51% 9.43x
Farming & Agriculture 1.03% 9.01x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 8.48x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female