Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 2 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 27.57% 15.78x
Houston Activity Researchers 16.56% 15.03x
Texas Activity Researchers 12.27% 12.75x
Texas Longhorn Fans 18.25% 11.61x
Dallas Cowboys Fans 17.86% 11.45x
Billiards Enthusiasts 17.55% 10.89x
Painting Hobbyist 18.33% 10.71x
Texas AM Aggies Fans 14.69% 10.61x
Texas Energy Providers 19.44% 10.02x
Austin Trip Planners 19.00% 9.94x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Journeys.

Location Composition Index
Journeys 0.01% 1.44x
Carhartt 0.07% 1.16x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is myhighplains.com.

Website Composition Index
myhighplains.com 6.80% 36.72x
newschannel10.com 5.09% 35.01x
amarillo.com 1.69% 34.03x
kltv.com 10.81% 29.05x
tylerpaper.com 4.03% 26.85x
abc7amarillo.com 1.58% 26.24x
cbs19.tv 7.93% 25.73x
easttexasmatters.com 2.47% 24.28x
news-journal.com 2.30% 23.30x
kxxv.com 6.12% 21.18x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.04% 22.31x
East Texas Cluster 6.92% 20.61x
Northern Texas Cluster 14.40% 14.95x
Texas News Cluster 6.50% 13.93x
Austin Cluster 11.14% 10.44x
Apartment & Community Real Estate Researchers 0.01% 9.91x
Texas University Athletics 5.71% 9.47x
Rural Living 0.02% 9.23x
Cheerleading 0.04% 8.92x
Construction Apparel 0.09% 8.81x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female