Explore the Texas State Fairs Audience
Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Texas State Fairs audience.
INTERESTS
The Texas State Fairs audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas State Fairs audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 5.93% | 26.67x |
| Houston Activity Researchers | 11.14% | 17.79x |
| Dallas Mavericks Fans | 16.80% | 16.86x |
| Texas County and Local Fair Visitors | 25.74% | 16.11x |
| Austin Trip Planners | 13.11% | 15.79x |
| Texas Trip Planners | 24.04% | 13.46x |
| Texas Longhorn Fans | 14.53% | 13.46x |
| Houston Trip Planners | 11.96% | 13.20x |
| Bargain Shopping Researchers | 10.21% | 10.89x |
| Diner and Ice Cream Lovers | 6.76% | 10.51x |
Composition Percentage:
The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
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APPAREL RETAILERS
The Texas State Fairs audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.03% | 2.47x |
| Journeys | 0.01% | 1.59x |
| Old Navy | 0.01% | 1.12x |
| Maurices | 0.02% | 1.09x |
| Zumiez | 0.01% | 0.88x |
Composition Percentage:
The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
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WEBSITES
The Texas State Fairs audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas State Fairs audience is myhighplains.com.
| Website | Composition | Index |
| myhighplains.com | 3.13% | 49.48x |
| newschannel10.com | 3.86% | 45.55x |
| tylerpaper.com | 5.08% | 43.10x |
| kltv.com | 2.48% | 41.18x |
| cbs19.tv | 3.91% | 39.71x |
| kcentv.com | 4.10% | 32.71x |
| abc7amarillo.com | 2.99% | 31.95x |
| amarillo.com | 2.22% | 31.25x |
| fox44news.com | 1.46% | 28.23x |
| kxxv.com | 5.29% | 28.09x |
Composition Percentage:
The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas State Fairs audience is East Texas Cluster.
| Content Affinity | Composition | Index |
| East Texas Cluster | 3.26% | 23.75x |
| Northern Texas Cluster | 13.86% | 16.50x |
| Texas News Cluster | 2.86% | 14.23x |
| Sports - Golf, Hunting, Fishing | 0.04% | 12.22x |
| Austin Cluster | 8.18% | 11.37x |
| Texas University Athletics | 4.05% | 10.43x |
| Equestrian Cluster | 1.11% | 8.41x |
| Texas News | 7.68% | 7.43x |
| Farming & Agriculture | 0.08% | 7.32x |
| Pet Supplies | 0.02% | 5.98x |
Composition Percentage:
The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
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DEMOGRAPHICS
The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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