Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 3.8 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 28.67% 14.17x
Houston Activity Researchers 16.26% 12.82x
Texas Longhorn Fans 18.84% 11.42x
Texas Activity Researchers 11.63% 10.99x
Dallas Cowboys Fans 17.78% 10.36x
Billiards Enthusiasts 17.50% 9.93x
Texas AM Aggies Fans 15.65% 9.89x
Painting Hobbyist 17.42% 9.45x
Texas Energy Providers 20.05% 9.23x
Southern Central Voters 17.97% 9.18x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Maurices.

Location Composition Index
Maurices 0.04% 1.38x
The Childrens Place 0.03% 1.30x
Old Navy 0.04% 1.30x
Hollister 0.02% 1.26x
Buckle 0.03% 1.24x
Zumiez 0.02% 1.24x
Journeys 0.03% 1.23x
Jos A. Bank Clothiers 0.02% 1.22x
Forever 21 0.01% 1.20x
Carhartt 0.24% 1.20x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is myhighplains.com.

Website Composition Index
myhighplains.com 4.52% 36.04x
amarillo.com 2.00% 35.59x
newschannel10.com 4.54% 34.80x
tylerpaper.com 5.44% 33.80x
kltv.com 10.27% 30.30x
abc7amarillo.com 1.88% 30.07x
cbs19.tv 7.15% 27.20x
easttexasmatters.com 1.42% 26.94x
news-journal.com 2.57% 25.44x
kxxv.com 6.28% 23.77x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 6.59% 19.88x
Northern Texas Cluster 14.32% 14.14x
Texas News Cluster 6.61% 12.68x
Rural Living 0.04% 9.69x
Austin Cluster 12.98% 9.30x
Texas University Athletics 6.34% 9.20x
Farming & Agriculture 0.17% 8.01x
Memes & Comedy 0.01% 7.10x
Hobby Drones & Remote-Controlled Cars 0.04% 6.98x
Construction Apparel 0.03% 6.90x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female