Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 2.6 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 34.91% 15.70x
Houston Activity Researchers 22.95% 13.62x
Texas Longhorn Fans 25.78% 13.54x
Dallas Cowboys Fans 23.96% 12.18x
Texas Energy Providers 25.70% 11.67x
Texas Activity Researchers 16.97% 11.33x
Texas AM Aggies Fans 20.20% 11.24x
Austin Trip Planners 24.12% 11.05x
Billiards Enthusiasts 21.65% 10.92x
Painting Hobbyist 21.80% 10.31x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.63x
Lane Bryant 0.01% 1.27x
Old Navy 0.02% 1.22x
Carhartt 0.19% 1.21x
The Childrens Place 0.01% 1.13x
Mens Wearhouse 0.02% 1.12x
Maurices 0.02% 1.11x
Victoria's Secret 0.01% 1.04x
Journeys 0.01% 1.03x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is amarillo.com.

Website Composition Index
amarillo.com 1.97% 30.40x
winstar.com 1.14% 30.24x
tylerpaper.com 4.94% 29.43x
texaslawhelp.org 1.16% 28.80x
newschannel10.com 6.13% 28.08x
myhighplains.com 5.70% 27.41x
kdhnews.com 1.03% 25.84x
cbs19.tv 6.76% 24.78x
fox44news.com 1.93% 24.34x
abc7amarillo.com 2.38% 23.98x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.15% 21.22x
East Texas Cluster 10.71% 18.07x
Texas Off-Roading 0.04% 16.56x
Northern Texas Cluster 21.37% 13.10x
Texas News Cluster 10.98% 12.94x
Quinceanera Planning 0.02% 11.38x
Austin Cluster 16.82% 10.20x
Texas University Athletics 9.15% 9.06x
Farming & Agriculture 0.48% 7.84x
Equestrian Cluster 2.39% 7.65x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female