Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 4.6 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 35.42% 18.87x
Houston Activity Researchers 22.36% 14.79x
Dallas Cowboys Fans 23.69% 13.27x
Texas Energy Providers 24.47% 13.25x
Texas Activity Researchers 17.52% 12.90x
Texas Longhorn Fans 22.02% 12.88x
Billiards Enthusiasts 22.24% 12.76x
Austin Trip Planners 22.40% 12.67x
Painting Hobbyist 21.95% 12.12x
Southern Central Voters 21.11% 11.68x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.52x
Maurices 0.01% 1.39x
Carhartt 0.17% 1.31x
Journeys 0.01% 1.26x
Old Navy 0.01% 1.09x
Victoria's Secret 0.01% 1.00x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is amarillo.com.

Website Composition Index
amarillo.com 2.01% 35.62x
tylerpaper.com 5.04% 34.18x
newschannel10.com 6.37% 32.56x
winstar.com 2.01% 32.38x
myhighplains.com 5.33% 32.16x
grapevinetexasusa.com 1.60% 31.67x
dfps.state.tx.us 1.49% 31.64x
texaslawhelp.org 2.35% 30.62x
texashealth.org 1.19% 29.83x
cbs19.tv 5.98% 28.84x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.27% 24.38x
East Texas Cluster 10.87% 22.59x
Texas Off-Roading 0.08% 16.54x
Texas News Cluster 11.86% 15.33x
Northern Texas Cluster 19.15% 15.06x
Texas University Athletics 8.21% 11.38x
Austin Cluster 12.13% 11.30x
Quinceanera Planning 0.02% 10.26x
Farming & Agriculture 0.86% 10.09x
Equestrian Cluster 3.12% 9.87x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female