Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 2.7 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 5.93% 26.67x
Houston Activity Researchers 11.14% 17.79x
Dallas Mavericks Fans 16.80% 16.86x
Texas County and Local Fair Visitors 25.74% 16.11x
Austin Trip Planners 13.11% 15.79x
Texas Trip Planners 24.04% 13.46x
Texas Longhorn Fans 14.53% 13.46x
Houston Trip Planners 11.96% 13.20x
Bargain Shopping Researchers 10.21% 10.89x
Diner and Ice Cream Lovers 6.76% 10.51x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Gymboree.

Location Composition Index
Gymboree 0.03% 2.47x
Journeys 0.01% 1.59x
Old Navy 0.01% 1.12x
Maurices 0.02% 1.09x
Zumiez 0.01% 0.88x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is myhighplains.com.

Website Composition Index
myhighplains.com 3.13% 49.48x
newschannel10.com 3.86% 45.55x
tylerpaper.com 5.08% 43.10x
kltv.com 2.48% 41.18x
cbs19.tv 3.91% 39.71x
kcentv.com 4.10% 32.71x
abc7amarillo.com 2.99% 31.95x
amarillo.com 2.22% 31.25x
fox44news.com 1.46% 28.23x
kxxv.com 5.29% 28.09x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 3.26% 23.75x
Northern Texas Cluster 13.86% 16.50x
Texas News Cluster 2.86% 14.23x
Sports - Golf, Hunting, Fishing 0.04% 12.22x
Austin Cluster 8.18% 11.37x
Texas University Athletics 4.05% 10.43x
Equestrian Cluster 1.11% 8.41x
Texas News 7.68% 7.43x
Farming & Agriculture 0.08% 7.32x
Pet Supplies 0.02% 5.98x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female