Dstillery Audiences

TEXAS STATE FAIRS

Audience Size: 3.6 Million Devices

Explore the Texas State Fairs Audience

Below you'll find more information about the Texas State Fairs audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Texas State Fairs audience.

Dstillery Crafted Audiences

INTERESTS

The Texas State Fairs audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas State Fairs audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 27.56% 15.18x
Houston Activity Researchers 14.52% 13.88x
Texas Activity Researchers 10.16% 12.23x
Texas Longhorn Fans 16.96% 11.62x
Billiards Enthusiasts 16.03% 10.45x
Dallas Cowboys Fans 16.77% 10.33x
Texas AM Aggies Fans 13.77% 10.31x
Painting Hobbyist 16.20% 10.11x
Texas Energy Providers 18.87% 10.01x
Southern Central Voters 17.37% 9.79x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Interest attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas State Fairs audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas State Fairs audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.42x
Maurices 0.06% 1.42x
Forever 21 0.02% 1.29x
Buckle 0.03% 1.22x
Aeropostale 0.02% 1.20x
The Childrens Place 0.04% 1.20x
Zumiez 0.02% 1.20x
Carhartt 0.31% 1.19x
Dressbarn 0.02% 1.11x
Express 0.03% 1.11x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Location attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas State Fairs audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas State Fairs audience is myhighplains.com.

Website Composition Index
myhighplains.com 4.14% 38.41x
newschannel10.com 4.02% 36.91x
tylerpaper.com 6.24% 35.77x
amarillo.com 2.26% 33.60x
kltv.com 9.55% 32.19x
abc7amarillo.com 1.80% 32.17x
cbs19.tv 5.99% 28.75x
news-journal.com 2.73% 26.45x
kxxv.com 5.86% 25.40x
ketk.com 2.63% 25.27x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Web attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas State Fairs audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 6.09% 20.24x
Northern Texas Cluster 13.31% 14.09x
Texas News Cluster 5.93% 12.52x
Austin Cluster 11.51% 9.37x
Texas University Athletics 5.93% 9.14x
Construction Apparel 0.01% 8.96x
Rural Living 0.02% 8.20x
Sports - Golf, Hunting, Fishing 0.03% 7.75x
Equestrian Cluster 1.47% 6.96x
Farming & Agriculture 0.16% 6.58x
Composition Percentage: The overlap percentage between the Texas State Fairs audience and the Content Affinity attribute.
Index: A comparison of the Texas State Fairs audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas State Fairs audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female