TEXAS TRIP PLANNERS

Audience Size: 3.8 Million Devices

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Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Houston Trip Planners.

Interest	Composition	Index
Houston Trip Planners	33.85%	16.06x
Austin Trip Planners	29.09%	15.78x
Texas Energy Providers	27.56%	14.85x
Houston Activity Researchers	22.28%	14.49x
Louisiana Trip Planners	22.48%	13.13x
Billiards Enthusiasts	20.87%	11.59x
Dallas Cowboys Fans	18.22%	11.24x
Texas Activity Researchers	14.73%	11.23x
Engagement Ring Shoppers	20.19%	10.74x
Painting Hobbyist	20.13%	10.38x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Express Outlets.

Location	Composition	Index
Express Outlets	0.01%	1.48x
Lane Bryant	0.06%	1.08x
Jos A. Bank Clothiers	0.18%	1.07x
Carhartt	0.15%	0.99x
Mens Wearhouse	0.25%	0.97x
Eddie Bauer	0.02%	0.94x
Columbia	0.01%	0.94x
Old Navy	0.06%	0.93x
Dressbarn	0.04%	0.92x
Gymboree	0.03%	0.92x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kemahboardwalk.com.

Website	Composition	Index
kemahboardwalk.com	1.05%	62.05x
kristv.com	2.94%	59.20x
santikos.com	2.15%	59.09x
bswhealth.com	1.30%	55.38x
texashighways.com	1.84%	54.29x
fortworth.com	1.15%	50.75x
brownsvilleherald.com	1.26%	50.58x
houstontoyotacenter.com	3.26%	46.73x
visithoustontexas.com	6.02%	46.13x
braums.com	1.33%	45.60x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.94%	23.88x
Texas News	17.26%	18.85x
Texas News Cluster	10.21%	13.22x
Austin Cluster	8.43%	13.15x
Texas Off-Roading	0.14%	11.60x
East Texas Cluster	3.13%	10.96x
Northern Texas Cluster	7.66%	10.64x
Texas Media	16.70%	10.12x
Texas University Athletics	5.84%	9.37x
Mexico Travel	0.67%	8.69x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female