Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 5.8 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 26.18% 13.18x
Houston Trip Planners 29.79% 12.84x
Austin Trip Planners 24.32% 11.81x
Texas State Fairs 23.24% 11.39x
Texas Energy Providers 23.00% 11.25x
Houston Activity Researchers 18.26% 10.83x
Louisiana Trip Planners 19.57% 10.43x
Billiards Enthusiasts 16.52% 9.53x
Painting Hobbyist 16.36% 8.68x
Engagement Ring Shoppers 16.10% 8.54x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Buckle.

Location Composition Index
Buckle 0.06% 1.39x
Ann Taylor 0.02% 1.31x
Lane Bryant 0.04% 1.31x
Tommy Bahama 0.01% 1.23x
Express 0.08% 1.22x
Jos A. Bank Clothiers 0.04% 1.21x
Chicos 0.05% 1.20x
Dressbarn 0.03% 1.19x
Eddie Bauer 0.02% 1.18x
Aeropostale 0.06% 1.17x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kztv10.com.

Website Composition Index
kztv10.com 1.51% 27.77x
saws.org 1.03% 27.48x
santikos.com 1.32% 27.47x
kristv.com 5.06% 25.58x
visithoustontexas.com 2.95% 23.99x
austintexas.org 2.45% 23.62x
texaslawhelp.org 2.38% 22.55x
hccs.edu 1.13% 22.44x
krgv.com 3.19% 21.99x
caller.com 4.33% 21.16x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.31% 18.36x
Texas News 15.10% 12.66x
Texas Off-Roading 0.07% 9.56x
Austin Cluster 7.24% 9.20x
Texas News Cluster 6.63% 8.83x
East Texas Cluster 2.49% 7.08x
Northern Texas Cluster 6.35% 6.85x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.08% 6.68x
Beach Vacations 2.44% 6.65x
Texas Media 12.83% 6.59x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female