TEXAS TRIP PLANNERS

Audience Size: 3.5 Million Devices

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Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Texas Trip Planners audience.

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Houston Trip Planners.

Interest	Composition	Index
Houston Trip Planners	32.86%	28.95x
Austin Trip Planners	28.48%	28.39x
Houston Activity Researchers	20.59%	27.18x
Texas Energy Providers	26.78%	26.62x
Louisiana Trip Planners	21.61%	22.80x
Billiards Enthusiasts	18.43%	21.32x
Texas Activity Researchers	13.58%	19.89x
Dallas Cowboys Fans	17.06%	19.82x
Painting Hobbyist	18.17%	18.90x
Southern Central Voters	15.92%	18.44x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Buckle.

Location	Composition	Index
Buckle	0.12%	1.33x
Jos A. Bank Clothiers	0.28%	1.17x
Lane Bryant	0.05%	1.14x
Mens Wearhouse	0.39%	0.99x
Talbots	0.03%	0.98x
Madewell	0.02%	0.92x
Dressbarn	0.03%	0.89x
Old Navy	0.05%	0.89x
Johnston and Murphy	0.06%	0.87x
Eddie Bauer	0.01%	0.85x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is santikos.com.

Website	Composition	Index
santikos.com	1.93%	56.80x
kemahboardwalk.com	1.07%	52.64x
kristv.com	2.59%	49.50x
bswhealth.com	1.18%	46.66x
houstontoyotacenter.com	2.93%	44.85x
texashighways.com	2.16%	44.32x
brownsvilleherald.com	1.25%	43.43x
fortworth.com	1.12%	41.68x
cmhouston.org	1.02%	39.56x
braums.com	1.18%	39.08x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity	Composition	Index
Texas Sporting & Outdoors Cluster	0.87%	28.46x
Texas News	18.64%	21.10x
Austin Cluster	9.30%	14.80x
Texas News Cluster	10.15%	14.68x
Texas Off-Roading	0.13%	13.37x
Northern Texas Cluster	8.49%	11.72x
East Texas Cluster	3.49%	11.71x
Texas Media	18.58%	10.54x
Texas University Athletics	6.26%	10.32x
Mexico Travel	0.54%	10.01x

Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.

Index: A comparison of the Texas Trip Planners audience to the internet population.

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female