Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 16.43% 8.45x
Houston Trip Planners 18.01% 7.63x
Texas Energy Providers 13.90% 6.89x
Houston Activity Researchers 7.49% 6.48x
Austin Trip Planners 13.05% 6.43x
Texas Longhorn Fans 10.38% 6.39x
Texas State Fairs 12.57% 6.14x
Dallas Cowboys Fans 9.02% 5.27x
Billiards Enthusiasts 8.78% 5.13x
Painting Hobbyist 9.21% 5.10x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kztv10.com.

Website Composition Index
kztv10.com 1.01% 27.88x
kristv.com 5.05% 25.06x
krgv.com 3.70% 22.34x
caller.com 3.58% 18.86x
kiiitv.com 3.72% 16.38x
texashillcountry.com 2.34% 14.57x
valleycentral.com 3.82% 14.07x
sacurrent.com 3.67% 13.40x
foxsanantonio.com 3.40% 13.34x
themonitor.com 1.44% 13.17x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas News.

Content Affinity Composition Index
Texas News 12.73% 9.72x
Educational Publishing 3.89% 6.01x
Online Learning 0.01% 5.99x
Austin Cluster 7.47% 5.72x
College Greek Life 0.09% 5.29x
Northern Texas Cluster 4.83% 5.11x
Texas News Cluster 2.45% 5.04x
East Texas Cluster 1.46% 4.58x
Pre-Built Home Researchers 0.04% 4.40x
Nursing 0.15% 3.92x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female