Explore the Texas Trip Planners Audience
Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Texas Trip Planners audience.
INTERESTS
The Texas Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Texas Trip Planners audience is Texas Activity Researchers.
| Interest | Composition | Index |
| Texas Activity Researchers | 8.66% | 37.57x |
| Austin Trip Planners | 33.68% | 36.02x |
| Houston Activity Researchers | 18.12% | 31.13x |
| Houston Trip Planners | 18.47% | 21.80x |
| Fort Lauderdale Trip Planners | 12.64% | 18.30x |
| Vacation Planners | 10.80% | 17.62x |
| Texas County and Local Fair Visitors | 28.38% | 17.27x |
| Diner and Ice Cream Lovers | 13.18% | 16.96x |
| Airbnb Researchers | 8.01% | 16.60x |
| Texas Energy Providers | 20.66% | 16.51x |
Composition Percentage:
The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.05% | 2.67x |
| Chicos | 0.02% | 1.40x |
| Old Navy | 0.02% | 1.14x |
| Dressbarn | 0.01% | 1.11x |
| Aeropostale | 0.01% | 1.10x |
| Express | 0.01% | 1.06x |
| Journeys | 0.02% | 1.01x |
| American Eagle Outfitters | 0.01% | 0.97x |
| Mens Wearhouse | 0.01% | 0.97x |
| Buckle | 0.01% | 0.93x |
Composition Percentage:
The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
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WEBSITES
The Texas Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Texas Trip Planners audience is fdacs.gov.
| Website | Composition | Index |
| fdacs.gov | 8.71% | 60.55x |
| lonestartravelguide.com | 1.86% | 42.91x |
| planomoms.com | 1.01% | 38.58x |
| sanantoniothingstodo.com | 1.02% | 38.15x |
| austinot.com | 1.02% | 34.31x |
| houstononthecheap.com | 1.23% | 28.00x |
| cw33.com | 1.67% | 25.20x |
| texashillcountry.com | 2.18% | 24.28x |
| starlocalmedia.com | 1.22% | 23.45x |
| kltv.com | 1.43% | 22.43x |
Composition Percentage:
The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Sports - Golf, Hunting, Fishing.
| Content Affinity | Composition | Index |
| Sports - Golf, Hunting, Fishing | 0.09% | 25.13x |
| Texas News Cluster | 4.24% | 18.35x |
| East Texas Cluster | 2.17% | 14.62x |
| Austin Cluster | 10.42% | 13.25x |
| Golf Travel & Gear | 4.35% | 13.16x |
| Texas University Athletics | 5.43% | 12.92x |
| Oil & Energy | 0.04% | 11.33x |
| Northern Texas Cluster | 8.70% | 9.71x |
| Texas News | 9.81% | 8.94x |
| National Parks | 0.05% | 8.50x |
Composition Percentage:
The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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