Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 25.11% 13.73x
Houston Trip Planners 26.25% 12.78x
Texas Energy Providers 20.92% 11.67x
Austin Trip Planners 20.12% 11.45x
Texas State Fairs 22.17% 11.35x
Texas Longhorn Fans 18.56% 10.97x
Houston Activity Researchers 15.25% 10.51x
Dallas Cowboys Fans 16.02% 9.27x
Billiards Enthusiasts 15.66% 9.02x
Burger Enthusiast 0.36% 8.91x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.44x
Journeys 0.01% 1.40x
Victoria's Secret 0.01% 1.31x
Mens Wearhouse 0.01% 1.19x
Old Navy 0.01% 1.12x
Maurices 0.02% 1.11x
Carhartt 0.16% 1.05x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is santikos.com.

Website Composition Index
santikos.com 1.05% 32.53x
kztv10.com 1.84% 29.30x
krgv.com 7.35% 26.78x
kristv.com 10.69% 26.65x
themonitor.com 2.94% 24.12x
texaslawhelp.org 1.20% 23.49x
visithoustontexas.com 1.52% 23.43x
caller.com 6.26% 22.88x
kveo.com 1.60% 22.42x
austintexas.org 1.22% 22.02x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.14% 19.10x
Texas News 22.13% 13.16x
Texas Off-Roading 0.05% 12.49x
Quinceanera Planning 0.02% 9.59x
Austin Cluster 11.75% 9.09x
Texas News Cluster 6.22% 8.02x
Apartment & Community Real Estate Researchers 0.05% 7.64x
Northern Texas Cluster 10.38% 7.59x
East Texas Cluster 3.78% 7.27x
Texas University Athletics 4.91% 6.03x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female