Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.8 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 18.22% 10.07x
Houston Trip Planners 21.22% 9.13x
Texas Energy Providers 17.33% 8.60x
Houston Activity Researchers 10.28% 8.32x
Texas State Fairs 16.25% 8.25x
Austin Trip Planners 15.85% 8.22x
Texas Longhorn Fans 13.60% 8.15x
Dallas Cowboys Fans 11.25% 6.95x
Burger Enthusiast 11.43% 6.70x
Billiards Enthusiasts 10.90% 6.67x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.29x
Journeys 0.02% 1.26x
The Childrens Place 0.01% 1.18x
Mens Wearhouse 0.01% 1.18x
Maurices 0.02% 1.18x
Old Navy 0.01% 1.11x
Carhartt 0.12% 1.08x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is krgv.com.

Website Composition Index
krgv.com 3.81% 25.48x
kristv.com 5.40% 24.84x
caller.com 3.96% 20.44x
kiiitv.com 3.80% 20.01x
valleycentral.com 3.42% 18.91x
themonitor.com 2.76% 17.69x
texashillcountry.com 2.99% 17.09x
sacurrent.com 2.90% 16.44x
foxsanantonio.com 3.70% 15.44x
kgns.tv 1.30% 14.97x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.05% 15.52x
Texas News 12.96% 9.72x
Texas Off-Roading 0.01% 7.56x
Austin Cluster 7.08% 6.84x
Texas News Cluster 3.32% 6.48x
East Texas Cluster 2.21% 6.11x
Northern Texas Cluster 5.98% 5.96x
Educational Publishing 2.12% 5.43x
College Greek Life 0.11% 4.89x
Pre-Built Home Researchers 0.16% 4.48x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female