Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.1 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 24.43% 10.99x
Houston Trip Planners 26.76% 10.11x
Texas Energy Providers 21.23% 9.64x
Texas Longhorn Fans 17.90% 9.40x
Texas State Fairs 21.02% 9.07x
Austin Trip Planners 19.67% 9.01x
Houston Activity Researchers 14.19% 8.42x
Dallas Cowboys Fans 15.23% 7.74x
Billiards Enthusiasts 14.06% 7.09x
Burger Enthusiast 14.19% 7.06x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.73x
Lane Bryant 0.01% 1.38x
The Childrens Place 0.01% 1.31x
Mens Wearhouse 0.01% 1.16x
Old Navy 0.01% 1.03x
Journeys 0.01% 1.03x
Carhartt 0.13% 1.02x
Maurices 0.01% 1.01x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is brownsvilleherald.com.

Website Composition Index
brownsvilleherald.com 1.27% 28.28x
kztv10.com 1.30% 23.88x
krgv.com 6.05% 21.74x
kristv.com 8.49% 21.27x
kveo.com 1.03% 21.03x
valleymorningstar.com 1.10% 20.83x
themonitor.com 3.68% 18.18x
kiiitv.com 6.06% 17.68x
caller.com 6.11% 17.43x
valleycentral.com 5.22% 16.83x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.11% 15.11x
Texas News 20.61% 10.24x
Texas Off-Roading 0.02% 9.56x
Quinceanera Planning 0.02% 8.77x
Austin Cluster 11.84% 7.37x
Texas News Cluster 5.50% 6.65x
Northern Texas Cluster 10.26% 6.46x
East Texas Cluster 3.69% 6.39x
Pre-Built Home Researchers 0.35% 4.76x
Texas Media 20.67% 4.68x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female