Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 2.8 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas Activity Researchers.

Interest Composition Index
Texas Activity Researchers 8.66% 37.57x
Austin Trip Planners 33.68% 36.02x
Houston Activity Researchers 18.12% 31.13x
Houston Trip Planners 18.47% 21.80x
Fort Lauderdale Trip Planners 12.64% 18.30x
Vacation Planners 10.80% 17.62x
Texas County and Local Fair Visitors 28.38% 17.27x
Diner and Ice Cream Lovers 13.18% 16.96x
Airbnb Researchers 8.01% 16.60x
Texas Energy Providers 20.66% 16.51x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.05% 2.67x
Chicos 0.02% 1.40x
Old Navy 0.02% 1.14x
Dressbarn 0.01% 1.11x
Aeropostale 0.01% 1.10x
Express 0.01% 1.06x
Journeys 0.02% 1.01x
American Eagle Outfitters 0.01% 0.97x
Mens Wearhouse 0.01% 0.97x
Buckle 0.01% 0.93x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is fdacs.gov.

Website Composition Index
fdacs.gov 8.71% 60.55x
lonestartravelguide.com 1.86% 42.91x
planomoms.com 1.01% 38.58x
sanantoniothingstodo.com 1.02% 38.15x
austinot.com 1.02% 34.31x
houstononthecheap.com 1.23% 28.00x
cw33.com 1.67% 25.20x
texashillcountry.com 2.18% 24.28x
starlocalmedia.com 1.22% 23.45x
kltv.com 1.43% 22.43x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Sports - Golf, Hunting, Fishing.

Content Affinity Composition Index
Sports - Golf, Hunting, Fishing 0.09% 25.13x
Texas News Cluster 4.24% 18.35x
East Texas Cluster 2.17% 14.62x
Austin Cluster 10.42% 13.25x
Golf Travel & Gear 4.35% 13.16x
Texas University Athletics 5.43% 12.92x
Oil & Energy 0.04% 11.33x
Northern Texas Cluster 8.70% 9.71x
Texas News 9.81% 8.94x
National Parks 0.05% 8.50x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male