Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 33.85% 16.06x
Austin Trip Planners 29.09% 15.78x
Texas Energy Providers 27.56% 14.85x
Houston Activity Researchers 22.28% 14.49x
Louisiana Trip Planners 22.48% 13.13x
Billiards Enthusiasts 20.87% 11.59x
Dallas Cowboys Fans 18.22% 11.24x
Texas Activity Researchers 14.73% 11.23x
Engagement Ring Shoppers 20.19% 10.74x
Painting Hobbyist 20.13% 10.38x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.48x
Lane Bryant 0.06% 1.08x
Jos A. Bank Clothiers 0.18% 1.07x
Carhartt 0.15% 0.99x
Mens Wearhouse 0.25% 0.97x
Eddie Bauer 0.02% 0.94x
Columbia 0.01% 0.94x
Old Navy 0.06% 0.93x
Dressbarn 0.04% 0.92x
Gymboree 0.03% 0.92x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kemahboardwalk.com.

Website Composition Index
kemahboardwalk.com 1.05% 62.05x
kristv.com 2.94% 59.20x
santikos.com 2.15% 59.09x
bswhealth.com 1.30% 55.38x
texashighways.com 1.84% 54.29x
fortworth.com 1.15% 50.75x
brownsvilleherald.com 1.26% 50.58x
houstontoyotacenter.com 3.26% 46.73x
visithoustontexas.com 6.02% 46.13x
braums.com 1.33% 45.60x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.94% 23.88x
Texas News 17.26% 18.85x
Texas News Cluster 10.21% 13.22x
Austin Cluster 8.43% 13.15x
Texas Off-Roading 0.14% 11.60x
East Texas Cluster 3.13% 10.96x
Northern Texas Cluster 7.66% 10.64x
Texas Media 16.70% 10.12x
Texas University Athletics 5.84% 9.37x
Mexico Travel 0.67% 8.69x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female