Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.7 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 15.97% 8.96x
Houston Trip Planners 18.07% 8.27x
Texas Energy Providers 13.88% 7.34x
Austin Trip Planners 13.22% 7.15x
Texas Longhorn Fans 9.46% 6.89x
Texas State Fairs 12.65% 6.78x
Houston Activity Researchers 7.42% 6.73x
Dallas Cowboys Fans 9.05% 5.80x
Billiards Enthusiasts 8.65% 5.56x
Cowboy Boots Shoppers 12.95% 5.43x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.57x
Buckle 0.04% 1.47x
Zumiez 0.03% 1.40x
Express 0.03% 1.31x
Lane Bryant 0.03% 1.26x
The Childrens Place 0.04% 1.25x
Victoria's Secret 0.04% 1.24x
Journeys 0.04% 1.17x
Maurices 0.05% 1.17x
Gymboree 0.02% 1.17x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kztv10.com.

Website Composition Index
kztv10.com 1.17% 30.02x
kristv.com 6.08% 24.61x
krgv.com 3.85% 23.11x
kiiitv.com 3.42% 17.70x
myrgv.com 1.42% 17.48x
caller.com 3.62% 16.79x
texashillcountry.com 2.15% 13.82x
foxsanantonio.com 2.96% 13.08x
valleycentral.com 4.90% 13.06x
sacurrent.com 4.44% 12.74x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas News.

Content Affinity Composition Index
Texas News 13.04% 9.86x
Austin Cluster 6.90% 5.77x
Texas News Cluster 2.43% 5.32x
Northern Texas Cluster 4.77% 5.27x
Educational Publishing 2.19% 5.22x
Online Learning 0.01% 5.11x
East Texas Cluster 1.38% 4.70x
College Greek Life 0.06% 4.61x
Nursing 0.11% 4.14x
Texas Media 10.94% 3.87x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female