Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 26.31% 13.80x
Houston Trip Planners 27.35% 12.91x
Austin Trip Planners 21.77% 12.00x
Texas Energy Providers 22.54% 11.96x
Texas State Fairs 22.38% 11.62x
Houston Activity Researchers 16.28% 11.00x
Texas Longhorn Fans 16.63% 9.83x
Louisiana Trip Planners 16.85% 9.64x
Billiards Enthusiasts 16.27% 9.58x
Burger Enthusiast 0.35% 9.33x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 1.89x
The Childrens Place 0.01% 1.38x
Journeys 0.01% 1.23x
Old Navy 0.01% 1.14x
Carhartt 0.13% 1.13x
Victoria's Secret 0.01% 1.02x
Mens Wearhouse 0.02% 1.02x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is themonitor.com.

Website Composition Index
themonitor.com 1.47% 30.95x
santikos.com 1.46% 29.71x
kztv10.com 1.83% 28.38x
kristv.com 7.82% 27.85x
krgv.com 6.22% 24.62x
visithoustontexas.com 2.21% 23.76x
texaslawhelp.org 1.79% 23.50x
caller.com 6.07% 23.12x
dfps.state.tx.us 1.06% 22.74x
austintexas.org 1.78% 22.68x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas Sporting & Outdoors Cluster.

Content Affinity Composition Index
Texas Sporting & Outdoors Cluster 0.23% 20.91x
Texas News 21.80% 14.12x
Quinceanera Planning 0.03% 10.70x
Texas Off-Roading 0.05% 10.15x
Austin Cluster 10.00% 9.52x
Texas News Cluster 6.73% 8.74x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 8.20x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 8.03x
Northern Texas Cluster 9.24% 7.40x
East Texas Cluster 3.40% 7.23x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female