Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 12.32% 13.05x
Texas Longhorn Fans 8.64% 11.51x
Austin Trip Planners 11.50% 11.46x
Texas Energy Providers 11.09% 10.86x
Houston Trip Planners 17.74% 10.40x
Dallas Cowboys Fans 7.06% 10.12x
Houston Astros Fans 5.73% 9.58x
Burger Enthusiast 7.57% 8.95x
Houston Activity Researchers 5.52% 8.81x
San Antonio Spurs Fans 4.86% 8.76x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Maurices.

Location Composition Index
Maurices 0.03% 4.44x
Victoria's Secret 0.02% 2.73x
Buckle 0.01% 2.70x
Old Navy 0.02% 2.48x
Mens Wearhouse 0.01% 2.27x
Journeys 0.02% 2.23x
Aeropostale 0.01% 2.14x
American Eagle Outfitters 0.01% 1.82x
The Childrens Place 0.01% 1.78x
Carhartt 0.06% 1.22x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kztv10.com.

Website Composition Index
kztv10.com 1.22% 27.90x
kristv.com 5.90% 24.93x
krgv.com 4.04% 23.45x
caller.com 4.03% 19.22x
kiiitv.com 4.24% 17.82x
texashillcountry.com 2.73% 15.42x
valleycentral.com 4.43% 15.21x
themonitor.com 2.71% 14.79x
foxsanantonio.com 3.81% 14.17x
kgns.tv 1.21% 13.68x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas News.

Content Affinity Composition Index
Texas News 11.35% 12.92x
Austin Cluster 5.57% 7.89x
Crossfit & Obstacle Race Enthusiasts 0.26% 7.14x
Educational Publishing 1.99% 6.83x
College Greek Life 0.11% 5.96x
Northern Texas Cluster 3.58% 5.81x
East Texas Cluster 1.23% 5.52x
Shopping Catalogs 0.15% 5.43x
Texas News Cluster 1.58% 5.32x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.15% 5.09x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female