Dstillery Audiences

TEXAS TRIP PLANNERS

Audience Size: 4.3 Million Devices

Explore the Texas Trip Planners Audience

Below you'll find more information about the Texas Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Texas Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Texas Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Texas Trip Planners audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 17.02% 6.38x
Texas County and Local Fair Visitors 12.25% 6.29x
Texas Energy Providers 12.04% 5.23x
Houston Activity Researchers 4.23% 5.06x
Austin Trip Planners 6.30% 4.53x
Texas State Fairs 9.34% 4.44x
Texas Activity Researchers 1.93% 4.21x
Texas Longhorn Fans 6.23% 4.05x
San Francisco Trip Planners 10.03% 3.86x
Louisiana Trip Planners 6.77% 3.72x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Interest attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Texas Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Texas Trip Planners audience is Gymboree.

Location Composition Index
Gymboree 0.04% 2.86x
American Eagle Outfitters 0.01% 1.27x
Buckle 0.01% 1.24x
Aeropostale 0.01% 1.24x
The Childrens Place 0.02% 1.24x
Lane Bryant 0.01% 1.21x
Journeys 0.02% 1.19x
Victoria's Secret 0.02% 1.19x
Mens Wearhouse 0.01% 1.10x
LOFT 0.01% 1.07x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Location attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Texas Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Texas Trip Planners audience is kristv.com.

Website Composition Index
kristv.com 3.85% 20.65x
kztv10.com 1.01% 16.85x
krgv.com 1.10% 15.21x
kiiitv.com 2.38% 13.21x
sacurrent.com 3.79% 11.84x
foxsanantonio.com 2.24% 9.91x
caller.com 2.89% 9.32x
lmtonline.com 1.02% 8.64x
valleycentral.com 2.55% 8.03x
kens5.com 6.39% 7.97x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Web attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Texas Trip Planners audience is Texas News.

Content Affinity Composition Index
Texas News 9.38% 7.48x
Educational Publishing 2.90% 5.03x
Texas News Cluster 1.46% 4.24x
Sports - Golf, Hunting, Fishing 0.02% 4.19x
Austin Cluster 4.01% 4.05x
Beach Vacations 0.02% 3.90x
Cheerleading 0.01% 3.81x
College Greek Life 0.04% 3.79x
Northern Texas Cluster 3.59% 3.66x
East Texas Cluster 0.81% 3.56x
Composition Percentage: The overlap percentage between the Texas Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Texas Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Texas Trip Planners audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female