Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 1.2 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 35.29% 61.10x
Healthy Eaters 38.93% 60.10x
Pre-Measured Grocery Shoppers 37.73% 57.37x
Wine Lovers 34.90% 56.38x
Gourmet Food & Wine Researchers 30.89% 53.14x
Luxury Athletic Footwear Shoppers 18.11% 51.96x
Luxury Fitness Shoppers 18.11% 51.96x
Home Kitchen Chefs 34.24% 51.59x
Cooking Show Fans 29.16% 50.68x
Shelf-Stable Food Content Readers 14.79% 50.37x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.08x
Talbots 0.02% 1.74x
Lululemon 0.01% 1.67x
LOFT 0.01% 1.57x
Express 0.02% 1.43x
Urban Outfitters 0.02% 1.31x
Old Navy 0.02% 1.28x
H&M 0.01% 1.28x
Maurices 0.03% 1.27x
Buckle 0.02% 1.25x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is thegreenloot.com.

Website Composition Index
thegreenloot.com 2.07% 68.89x
thefirstmess.com 1.93% 64.75x
rabbitandwolves.com 1.96% 62.67x
mydarlingvegan.com 1.95% 60.73x
lazycatkitchen.com 1.78% 59.45x
zardyplants.com 1.22% 58.94x
nosweatvegan.com 1.53% 58.52x
veganhuggs.com 2.13% 57.07x
theedgyveg.com 1.84% 57.01x
ilovevegan.com 1.29% 56.64x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.35% 48.89x
Vegetarian Diet 10.36% 33.60x
Cakes & Sweets 0.53% 27.79x
Healthy Eating Researchers 0.12% 24.32x
Canada Shopping - Kitchenware 0.27% 24.28x
Assorted Topics (Family, Household Wellness, The Beach) 14.91% 24.14x
Low Carb Diets 4.12% 23.72x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.12% 21.81x
Canada Consumer Product Cluster 1.06% 21.17x
Canadian Universities 0.16% 20.85x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female