Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 3.4 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 25.70% 16.67x
Gourmet Food & Wine Researchers 23.49% 15.45x
Cooking Show Fans 23.65% 15.10x
Italian Food Enthusiasts 26.73% 15.02x
Cookie Eaters 30.93% 14.90x
Healthy Snacks Shoppers 24.24% 14.47x
Supermarket Shoppers 29.89% 14.29x
Mexican Food Shoppers 28.22% 14.26x
Paleo Eaters 28.06% 14.17x
Cook at Home Parents 23.27% 14.14x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.55x
Columbia 0.01% 1.29x
Belk 0.02% 1.15x
Tommy Bahama 0.03% 1.14x
Chicos 0.05% 1.14x
Hollister 0.01% 1.14x
Carhartt 0.21% 1.09x
Kate Spade 0.02% 1.09x
Old Navy 0.06% 1.07x
Lane Bryant 0.04% 1.06x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is divinedinnerparty.com.

Website Composition Index
divinedinnerparty.com 0.27% 69.08x
howtocookathanksgivingturkey.com 0.13% 60.34x
stoplookingetcookin.com 0.25% 59.12x
feedingmykid.com 0.10% 57.34x
make-fabulous-cakes.com 0.11% 52.98x
mysweetmission.net 0.66% 51.08x
elfontheshelf.com 0.14% 50.77x
cutediyprojects.com 0.09% 50.34x
createdby-diane.com 1.93% 49.84x
christinacarlyle.com 0.14% 47.91x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.15% 12.31x
As Seen On TV Products 0.13% 11.92x
Cakes & Sweets 4.59% 11.53x
Consumer Packaged Goods 23.70% 11.17x
Coupons & Family 6.46% 10.98x
Food Cluster 4.39% 10.95x
Comedy Content 0.55% 10.58x
Cooking Recipe & Ingredient Researchers 33.39% 9.99x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 9.36% 9.59x
Female Lifestyle Content Readers 2.89% 9.55x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999