Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 5.3 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Mexican Food Shoppers.

Interest Composition Index
Mexican Food Shoppers 19.48% 12.09x
Cook at Home Parents 18.73% 11.88x
Italian Food Enthusiasts 18.03% 11.38x
Cooking Show Fans 16.31% 11.34x
Home Kitchen Chefs 16.59% 11.20x
Healthy Snacks Shoppers 17.45% 11.08x
Home Coffee Makers 15.95% 10.78x
Gourmet Food & Wine Researchers 15.77% 10.78x
Malaysian Food Enthusiasts 16.29% 10.71x
Cookie Recipe Researchers 16.82% 10.65x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is REI.

Location Composition Index
REI 0.01% 1.32x
Carhartt 0.31% 1.17x
Dressbarn 0.03% 1.17x
Jos A. Bank Clothiers 0.04% 1.13x
The North Face 0.02% 1.12x
Ann Taylor 0.01% 1.08x
Chicos 0.04% 1.05x
Lululemon 0.03% 1.05x
Talbots 0.03% 1.01x
Buckle 0.05% 0.98x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is createdby-diane.com.

Website Composition Index
createdby-diane.com 1.57% 25.42x
nourishedkitchen.com 1.92% 21.58x
reynoldskitchens.com 2.23% 15.98x
prettymyparty.com 1.12% 13.74x
thesuburbansoapbox.com 1.87% 13.50x
creative-culinary.com 1.10% 13.43x
kraftrecipes.com 7.14% 13.29x
auntbeesrecipes.com 1.81% 12.85x
myfearlesskitchen.com 1.14% 12.56x
gogogogourmet.com 1.25% 12.33x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 10.55x
Cakes & Sweets 2.02% 7.49x
As Seen On TV Products 0.02% 7.45x
Consumer Packaged Goods 6.44% 7.31x
Coupons & Family 3.73% 7.02x
Food Cluster 1.04% 6.90x
Networking Marketing 0.65% 6.63x
Tattoos & Costumes 0.18% 6.62x
Scrapbooking & Home Art Projects 2.31% 6.61x
Low Carb Diets 2.95% 6.56x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female