Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 3.6 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 23.20% 17.02x
Home Coffee Makers 22.82% 16.24x
Italian Food Enthusiasts 24.82% 15.72x
Cookie Eaters 26.54% 15.71x
Gourmet Food & Wine Researchers 23.78% 15.27x
Blender Shoppers 24.62% 15.24x
Healthy Snacks Shoppers 23.44% 15.21x
Lawn & Garden Enthusiasts 21.51% 14.93x
Paleo Eaters 23.77% 14.66x
Cooking Show Fans 24.43% 14.60x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.41x
Express Outlets 0.01% 1.23x
Chicos 0.05% 1.17x
Calvin Klein 0.01% 1.15x
Kate Spade 0.02% 1.13x
Uniqlo 0.02% 1.12x
Jos A. Bank Clothiers 0.18% 1.12x
Dressbarn 0.05% 1.07x
Gymboree 0.03% 1.07x
Tommy Bahama 0.02% 1.05x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is createdby-diane.com.

Website Composition Index
createdby-diane.com 2.37% 54.29x
nourishedkitchen.com 3.11% 44.17x
whole30.com 1.14% 34.67x
mommypoppins.com 1.11% 34.58x
ricekrispies.com 2.83% 34.02x
thanksgiving.com 2.42% 33.48x
lovetobeinthekitchen.com 1.08% 33.23x
recipetips.com 2.13% 32.87x
kingarthurflour.com 11.15% 32.61x
creative-culinary.com 1.46% 32.57x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 14.82x
As Seen On TV Products 0.11% 13.04x
Consumer Packaged Goods 20.59% 12.43x
Tattoos & Costumes 0.38% 12.41x
Cakes & Sweets 4.62% 12.02x
Food Cluster 4.01% 11.63x
Coupons & Family 6.93% 11.55x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.39% 10.39x
Teen Hair 5.11% 10.21x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 9.36% 10.09x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female