Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 3.9 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 23.07% 15.13x
Gourmet Food & Wine Researchers 21.03% 14.33x
Cooking Show Fans 22.90% 13.83x
Cookie Eaters 26.90% 13.78x
Italian Food Enthusiasts 24.63% 13.73x
Supermarket Shoppers 27.23% 13.66x
Healthy Snacks Shoppers 22.83% 13.48x
Mexican Food Shoppers 27.06% 13.47x
Cook at Home Parents 22.82% 13.20x
Blender Shoppers 23.06% 12.99x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.48x
REI 0.02% 1.13x
Chicos 0.05% 1.10x
Hugo Boss 0.02% 1.09x
J. Crew 0.03% 1.07x
Carhartt 0.20% 1.06x
Talbots 0.05% 1.03x
Free People 0.02% 1.03x
The North Face 0.02% 1.02x
LOFT 0.04% 1.01x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is createdby-diane.com.

Website Composition Index
createdby-diane.com 2.49% 47.33x
nourishedkitchen.com 3.17% 40.48x
chex.com 1.21% 31.84x
reynoldskitchens.com 4.01% 31.33x
beachbody.com 1.17% 30.93x
mccormick.com 1.11% 30.76x
whole30.com 1.39% 29.96x
mommypoppins.com 1.37% 29.94x
lovetobeinthekitchen.com 1.22% 29.71x
ricekrispies.com 3.41% 29.62x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.17% 12.30x
As Seen On TV Products 0.12% 10.91x
Consumer Packaged Goods 21.55% 10.52x
Cakes & Sweets 4.61% 10.49x
Food Cluster 4.18% 10.43x
Coupons & Family 6.80% 10.15x
Tattoos & Costumes 0.41% 9.60x
Comedy Content 0.49% 8.96x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.41% 8.81x
Assorted Topics #11276 (Life Hacks, Housekeeping, Health Tips) 9.20% 8.66x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female