Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 5.2 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Mexican Food Shoppers.

Interest Composition Index
Mexican Food Shoppers 19.20% 11.53x
Cook at Home Parents 18.26% 11.30x
Italian Food Enthusiasts 16.68% 11.07x
Cooking Show Fans 16.26% 10.73x
Healthy Snacks Shoppers 16.24% 10.64x
Home Kitchen Chefs 15.63% 10.45x
Cookie Recipe Researchers 15.75% 10.25x
Malaysian Food Enthusiasts 16.61% 10.22x
Gourmet Food & Wine Researchers 14.43% 10.18x
Recipe Researchers 14.91% 10.14x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is Chicos.

Location Composition Index
Chicos 0.03% 1.22x
Talbots 0.02% 1.17x
Carhartt 0.22% 1.14x
Brooks Brothers 0.01% 1.14x
Mens Wearhouse 0.04% 1.11x
Jos A. Bank Clothiers 0.03% 1.11x
Free People 0.01% 1.11x
Madewell 0.01% 1.10x
Dressbarn 0.02% 1.09x
LOFT 0.03% 1.09x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is createdby-diane.com.

Website Composition Index
createdby-diane.com 1.62% 24.23x
nourishedkitchen.com 2.04% 20.70x
reynoldskitchens.com 1.89% 15.02x
prettymyparty.com 1.12% 13.06x
thesuburbansoapbox.com 1.90% 12.96x
creative-culinary.com 1.09% 12.80x
kraftrecipes.com 5.44% 11.99x
auntbeesrecipes.com 1.72% 11.87x
myfearlesskitchen.com 1.16% 11.85x
thekitchenismyplayground.com 2.16% 11.64x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.13% 9.53x
As Seen On TV Products 0.02% 9.00x
Cakes & Sweets 1.82% 7.87x
Consumer Packaged Goods 5.29% 6.98x
Coupons & Family 3.39% 6.76x
Scrapbooking & Home Art Projects 2.05% 6.38x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 3.76% 6.38x
Food Cluster 0.76% 6.37x
Low Carb Diets 2.79% 6.34x
Homeschooling 0.15% 6.11x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female