Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 3.5 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 24.28% 15.88x
Home Coffee Makers 23.89% 14.98x
Cookie Eaters 27.39% 14.76x
Italian Food Enthusiasts 25.32% 14.76x
Gourmet Food & Wine Researchers 23.20% 14.68x
Mexican Food Shoppers 26.91% 14.50x
Healthy Snacks Shoppers 23.64% 14.29x
Blender Shoppers 24.58% 14.12x
Cooking Show Fans 24.33% 14.09x
Supermarket Shoppers 27.56% 13.91x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.41x
Belk 0.02% 1.39x
Lane Bryant 0.05% 1.22x
Tommy Bahama 0.03% 1.17x
Columbia 0.01% 1.12x
LOFT 0.04% 1.10x
Jos A. Bank Clothiers 0.08% 1.07x
Dressbarn 0.04% 1.07x
Chicos 0.05% 1.06x
Brooks Brothers 0.04% 1.06x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is createdby-diane.com.

Website Composition Index
createdby-diane.com 2.47% 54.00x
nourishedkitchen.com 3.15% 44.27x
chex.com 1.10% 36.44x
mccormick.com 1.02% 34.60x
whole30.com 1.28% 34.58x
mommypoppins.com 1.25% 34.52x
beachbody.com 1.06% 34.09x
ricekrispies.com 3.11% 33.63x
reynoldskitchens.com 3.99% 33.31x
lovetobeinthekitchen.com 1.16% 32.74x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.17% 13.55x
As Seen On TV Products 0.11% 12.15x
Consumer Packaged Goods 20.22% 11.49x
Cakes & Sweets 4.41% 11.26x
Tattoos & Costumes 0.38% 11.18x
Food Cluster 3.88% 10.79x
Coupons & Family 6.54% 10.74x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.39% 9.50x
Bird Watching 1.09% 9.42x
Teen Hair 4.98% 9.33x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female