Dstillery Audiences

THANKSGIVING MEAL PLANNERS

Audience Size: 3.8 Million Devices

Explore the Thanksgiving Meal Planners Audience

Below you'll find more information about the Thanksgiving Meal Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Thanksgiving Meal Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Thanksgiving Meal Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Thanksgiving Meal Planners audience is Home Kitchen Chefs.

Interest Composition Index
Home Kitchen Chefs 22.75% 15.63x
Gourmet Food & Wine Researchers 20.62% 14.78x
Cooking Show Fans 21.22% 14.29x
Italian Food Enthusiasts 24.52% 14.07x
Cookie Eaters 27.95% 14.01x
Mexican Food Shoppers 25.19% 13.82x
Healthy Snacks Shoppers 22.20% 13.76x
Supermarket Shoppers 28.98% 13.69x
Cook at Home Parents 21.67% 13.40x
Paleo Eaters 24.95% 13.20x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Interest attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Thanksgiving Meal Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Thanksgiving Meal Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.34x
Talbots 0.05% 1.13x
Eddie Bauer 0.01% 1.13x
Gymboree 0.03% 1.10x
Express Outlets 0.00% 1.07x
Club Monaco 0.01% 1.06x
Tommy Bahama 0.03% 1.06x
Chicos 0.05% 1.05x
Lane Bryant 0.04% 1.05x
Dressbarn 0.04% 1.02x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Location attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Thanksgiving Meal Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Thanksgiving Meal Planners audience is divinedinnerparty.com.

Website Composition Index
divinedinnerparty.com 0.23% 57.98x
stoplookingetcookin.com 0.23% 48.40x
feedingmykid.com 0.08% 47.95x
make-fabulous-cakes.com 0.10% 44.62x
createdby-diane.com 2.25% 44.35x
howtocookathanksgivingturkey.com 0.17% 44.31x
mysweetmission.net 0.58% 43.31x
elfontheshelf.com 0.12% 43.03x
cutediyprojects.com 0.07% 42.48x
christinacarlyle.com 0.12% 41.12x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Web attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Thanksgiving Meal Planners audience is Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs).

Content Affinity Composition Index
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.15% 11.94x
As Seen On TV Products 0.13% 11.84x
Consumer Packaged Goods 22.77% 10.95x
Cakes & Sweets 4.47% 10.81x
Food Cluster 4.31% 10.78x
Coupons & Family 6.59% 10.63x
Comedy Content 0.51% 9.75x
Tattoos & Costumes 0.45% 9.24x
Cooking Recipe & Ingredient Researchers 31.80% 9.22x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.47% 9.18x
Composition Percentage: The overlap percentage between the Thanksgiving Meal Planners audience and the Content Affinity attribute.
Index: A comparison of the Thanksgiving Meal Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Thanksgiving Meal Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999