Explore the Thrift Store Shoppers Audience
Below you'll find more information about the Thrift Store Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Thrift Store Shoppers audience.
INTERESTS
The Thrift Store Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Thrift Store Shoppers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 40.28% | 35.45x |
| Women's Fashion Magazine Readers | 39.85% | 33.41x |
| Los Angeles Activities Researchers | 39.36% | 33.39x |
| Yogis | 43.73% | 32.81x |
| Hair Care Shoppers | 39.19% | 32.76x |
| San Diego Activities Researchers | 38.01% | 32.02x |
| Restaurant Researchers | 39.90% | 31.73x |
| Women's Fitness Enthusiasts | 36.75% | 31.52x |
| Home Custom Bedroom Decorators | 32.22% | 30.98x |
| Custom Home Lighting Shoppers | 32.20% | 30.95x |
Composition Percentage:
The overlap percentage between the Thrift Store Shoppers audience and the Interest attribute.
Index: A comparison of the Thrift Store Shoppers audience to the internet population.
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APPAREL RETAILERS
The Thrift Store Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Thrift Store Shoppers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.03% | 4.20x |
| Supreme | 0.04% | 4.19x |
| Bonobos | 0.19% | 2.40x |
| Uniqlo | 0.05% | 2.23x |
| American Apparel | 0.08% | 2.04x |
| Saint Laurent Paris | 0.02% | 2.03x |
| Club Monaco | 0.03% | 2.02x |
| Topshop | 0.04% | 1.99x |
| Patagonia | 0.04% | 1.98x |
| REI | 0.04% | 1.98x |
Composition Percentage:
The overlap percentage between the Thrift Store Shoppers audience and the Location attribute.
Index: A comparison of the Thrift Store Shoppers audience to the internet population.
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WEBSITES
The Thrift Store Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Thrift Store Shoppers audience is buffaloexchange.com.
| Website | Composition | Index |
| buffaloexchange.com | 1.50% | 67.28x |
| hollywoodbowl.com | 1.76% | 36.10x |
| plannedparenthood.org | 1.19% | 34.29x |
| cb2.com | 1.03% | 33.52x |
| menupages.com | 1.78% | 33.17x |
| getty.edu | 2.35% | 31.45x |
| fashionnova.com | 1.28% | 31.06x |
| powells.com | 1.69% | 30.91x |
| artnews.com | 1.35% | 30.46x |
| lamag.com | 4.73% | 30.38x |
Composition Percentage:
The overlap percentage between the Thrift Store Shoppers audience and the Web attribute.
Index: A comparison of the Thrift Store Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Thrift Store Shoppers audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 1.12% | 21.71x |
| Los Angeles Cluster | 0.80% | 19.57x |
| Assorted Topics (Television, Origami, Men's Health) | 0.23% | 19.22x |
| Feminism | 1.79% | 19.04x |
| Travel, Food, Fashion & Fitness | 4.53% | 18.49x |
| Southern California Cluster | 1.61% | 17.90x |
| Beauty & Cosmetics | 4.36% | 17.84x |
| Higher-End Fashion Brands | 1.74% | 17.22x |
| London Tourism & Events | 0.43% | 17.18x |
| Law School Research Cluster | 0.70% | 17.11x |
Composition Percentage:
The overlap percentage between the Thrift Store Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Thrift Store Shoppers audience to the internet population.
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DEMOGRAPHICS
The Thrift Store Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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