Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 47.63% 52.64x
Corvette Enthusiasts 47.67% 52.42x
Jeep Vehicle Shoppers 49.09% 52.24x
Ford Mustang Enthusiasts 44.00% 50.44x
Car Buyers 41.73% 50.25x
Truck Shoppers 52.72% 50.17x
Audi Vehicle Shoppers 39.22% 47.24x
Car Enthusiasts 35.48% 46.91x
Quads and ATV Enthusiasts 48.72% 46.48x
Honda Vehicle Shoppers 50.18% 46.40x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.04% 1.22x
The North Face 0.02% 1.18x
Mens Wearhouse 0.40% 1.14x
Jos A. Bank Clothiers 0.24% 1.11x
Free People 0.02% 1.09x
Michael Kors 0.01% 1.09x
Chicos 0.04% 1.07x
Gymboree 0.02% 1.07x
J. Crew 0.02% 1.03x
Journeys 0.03% 1.01x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.11% 79.62x
discounttirezone.com 1.71% 74.67x
tirebuyer.com 13.06% 71.77x
urotuning.com 1.61% 70.11x
tires-easy.com 8.97% 69.69x
konigwheels.com 1.07% 69.34x
redline360.com 2.28% 67.90x
procharger.com 1.91% 66.07x
texas-speed.com 1.92% 65.22x
offroadxtreme.com 1.58% 64.55x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 11.35% 48.12x
Auto Body Upkeep & Repair Researchers 9.37% 31.93x
Motorsport Equipment 13.43% 31.39x
Canadian Auto 4.74% 30.54x
Trucking 20.26% 29.42x
Motorcycles & Snowmobiles 9.85% 28.92x
Car Keys, Locks & Remotes 14.33% 28.68x
Home Improvement Contractor 3.19% 28.67x
Rural Living 0.26% 28.04x
Car Enthusiasts 15.51% 24.38x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male