Explore the Tire Shoppers Audience
Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tire Shoppers audience.
INTERESTS
The Tire Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.
| Interest | Composition | Index |
| Auto Repair Researchers | 43.43% | 25.75x |
| Truck Shoppers | 47.05% | 25.42x |
| Jeep Vehicle Shoppers | 43.02% | 24.58x |
| Corvette Enthusiasts | 43.42% | 24.47x |
| Car Buyers | 39.27% | 24.26x |
| Automotive Industry | 36.58% | 23.52x |
| Ford Mustang Enthusiasts | 39.73% | 23.39x |
| Car Enthusiasts | 35.43% | 22.61x |
| Quads and ATV Enthusiasts | 45.21% | 22.47x |
| Audi Vehicle Shoppers | 35.65% | 21.79x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tire Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.19% | 1.30x |
| Belk | 0.01% | 1.27x |
| Eddie Bauer | 0.01% | 1.14x |
| Lane Bryant | 0.03% | 1.14x |
| Chicos | 0.03% | 1.06x |
| Columbia | 0.01% | 0.99x |
| Hollister | 0.01% | 0.95x |
| Kate Spade | 0.01% | 0.92x |
| REI | 0.01% | 0.91x |
| Patagonia | 0.00% | 0.91x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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WEBSITES
The Tire Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tire Shoppers audience is tirecraft.com.
| Website | Composition | Index |
| tirecraft.com | 0.52% | 104.97x |
| driftmotion.com | 0.16% | 100.15x |
| morepowertuning.com | 0.19% | 96.99x |
| tickperformance.com | 0.18% | 95.29x |
| paceperformance.com | 0.36% | 94.89x |
| herculestire.com | 0.83% | 94.42x |
| milwaukeetool.ca | 0.16% | 94.36x |
| glowshiftdirect.com | 0.19% | 93.54x |
| onlinetires.com | 0.39% | 92.68x |
| nexentireusa.com | 0.52% | 92.45x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 13.54% | 36.76x |
| Motorsport Equipment | 11.99% | 23.84x |
| Auto Body Upkeep & Repair Researchers | 10.49% | 23.30x |
| Car Keys, Locks & Remotes | 13.05% | 22.37x |
| Motorcycles & Snowmobiles | 7.51% | 22.15x |
| Trucking | 20.37% | 21.96x |
| Canadian Auto | 9.20% | 20.81x |
| Rural Living | 0.32% | 20.10x |
| Home Improvement Contractor | 5.00% | 19.96x |
| Canadian Construction & Renovation Research Cluster | 1.00% | 19.37x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tire Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000
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