Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Car Buyers.

Interest Composition Index
Car Buyers 33.18% 26.12x
Auto Repair Researchers 38.10% 25.99x
Truck Shoppers 41.16% 25.84x
Jeep Vehicle Shoppers 37.25% 25.68x
Corvette Enthusiasts 36.27% 25.33x
Honda Vehicle Shoppers 32.09% 24.36x
Ford Mustang Enthusiasts 33.55% 23.93x
Mazda Vehicle Shoppers 29.29% 23.51x
Lexus Vehicle Shoppers 37.21% 23.38x
Audi Vehicle Shoppers 27.20% 23.05x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.01x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is herculestire.com.

Website Composition Index
herculestire.com 1.00% 55.38x
stage3motorsports.com 1.15% 43.84x
tires-easy.com 1.00% 43.27x
dormanproducts.com 1.31% 42.29x
ls1gto.com 1.06% 41.60x
moddedmustangs.com 1.14% 38.41x
texas-speed.com 1.95% 38.04x
supraforums.com 1.21% 37.41x
fourwheeler.com 4.78% 36.92x
paceperformance.com 1.04% 36.58x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.82% 31.38x
Auto Body Upkeep & Repair Researchers 0.89% 26.75x
Car Keys, Locks & Remotes 0.92% 25.23x
Motorsport Equipment 5.29% 24.83x
Trucking 6.47% 24.32x
Canadian Construction & Renovation Research Cluster 0.06% 21.15x
Auctions & Repossessions 0.15% 19.20x
Machines & Industrial Supplies 0.46% 18.70x
Car Enthusiasts 10.66% 18.31x
Auto Enthusiast Information Researchers 6.19% 18.10x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male