Dstillery Audiences

TIRE SHOPPERS

Audience Size: 1.8 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Aftermarket Accessories Shoppers.

Interest Composition Index
Aftermarket Accessories Shoppers 44.39% 46.86x
Volkswagen Vehicle Shopper 40.31% 45.14x
Mercedes-Benz Vehicle Shoppers 39.90% 39.44x
Auto Show Enthusiasts 39.36% 39.39x
Kia Vehicle Shoppers 37.16% 36.67x
Car Buyers 39.41% 36.57x
Subaru Vehicle Shoppers 32.37% 36.35x
Dodge Vehicle Shoppers 44.92% 35.69x
Corvette Enthusiasts 40.39% 35.15x
Car Enthusiasts 37.45% 35.13x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.39x
American Eagle Outfitters 0.02% 1.12x
Maurices 0.03% 1.10x
Carhartt 0.16% 1.04x
Express 0.01% 0.95x
Banana Republic 0.01% 0.93x
Gap 0.01% 0.92x
Mens Wearhouse 0.02% 0.89x
Aeropostale 0.01% 0.89x
The Childrens Place 0.02% 0.87x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is 1010tires.com.

Website Composition Index
1010tires.com 2.78% 77.77x
tirereview.com 3.07% 61.15x
fourwheeler.com 1.32% 58.98x
prowrestlingsheet.com 1.49% 56.31x
superchevy.com 1.31% 54.28x
automoblog.net 3.50% 53.65x
off-road.com 3.05% 53.48x
trucktrend.com 2.64% 52.13x
herculestire.com 1.33% 51.80x
wdwinfo.com 3.40% 47.23x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.24% 42.85x
Auto Body Upkeep & Repair Researchers 0.29% 35.12x
Trucking 3.69% 33.16x
Motorsport Equipment 3.78% 26.29x
Power Tools 1.85% 25.07x
Auto Enthusiast Information Researchers 8.01% 20.54x
Motorcycles & Snowmobiles 16.56% 20.36x
Machines & Industrial Supplies 0.11% 20.32x
Gun Enthusiast - Rifles & Ammo 2.80% 18.35x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.11% 18.25x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male