Explore the Tire Shoppers Audience
Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tire Shoppers audience.
INTERESTS
The Tire Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tire Shoppers audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 33.93% | 29.74x |
| Truck Shoppers | 41.38% | 29.29x |
| Auto Repair Researchers | 38.37% | 29.23x |
| Jeep Vehicle Shoppers | 37.71% | 28.66x |
| Corvette Enthusiasts | 37.45% | 27.80x |
| Ford Mustang Enthusiasts | 34.76% | 27.39x |
| Honda Vehicle Shoppers | 33.68% | 27.21x |
| Mazda Vehicle Shoppers | 31.41% | 26.55x |
| Car Enthusiasts | 29.57% | 26.52x |
| Lexus Vehicle Shoppers | 37.54% | 25.93x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tire Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 0.01% | 1.38x |
| Carhartt | 0.13% | 1.24x |
| Zumiez | 0.01% | 1.23x |
| White House Black Market | 0.01% | 1.13x |
| Maurices | 0.02% | 1.12x |
| Victoria's Secret | 0.02% | 1.09x |
| The Childrens Place | 0.01% | 1.05x |
| Buckle | 0.01% | 1.03x |
| Journeys | 0.01% | 0.96x |
| Express | 0.01% | 0.96x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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WEBSITES
The Tire Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tire Shoppers audience is tires-easy.com.
| Website | Composition | Index |
| tires-easy.com | 1.06% | 44.79x |
| stage3motorsports.com | 1.64% | 43.10x |
| michelinman.com | 1.01% | 41.92x |
| dormanproducts.com | 1.79% | 41.19x |
| drivingline.com | 1.14% | 41.18x |
| supraforums.com | 1.11% | 37.59x |
| rx7club.com | 1.28% | 37.33x |
| f150hub.com | 1.15% | 37.20x |
| fourwheeler.com | 4.78% | 37.09x |
| s2ki.com | 1.13% | 36.83x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 1.00% | 32.36x |
| Auto Body Upkeep & Repair Researchers | 1.32% | 27.17x |
| Car Keys, Locks & Remotes | 1.73% | 26.83x |
| Motorsport Equipment | 5.14% | 26.67x |
| Trucking | 6.68% | 25.39x |
| General Interest | 0.06% | 25.22x |
| Canadian Construction & Renovation Research Cluster | 0.11% | 23.01x |
| Auctions & Repossessions | 0.28% | 22.12x |
| Hobby Drones & Remote-Controlled Cars | 0.26% | 21.60x |
| Motorcycles & Snowmobiles | 12.02% | 19.87x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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