Dstillery Audiences

TIRE SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 48.12% 27.87x
Corvette Enthusiasts 45.26% 26.89x
Auto Repair Researchers 46.64% 26.71x
Jeep Vehicle Shoppers 45.78% 26.11x
Car Buyers 43.19% 26.05x
Ford Mustang Enthusiasts 42.39% 25.49x
Honda Vehicle Shoppers 42.81% 25.27x
Car Enthusiasts 38.20% 24.89x
Quads and ATV Enthusiasts 44.18% 24.86x
Mazda Vehicle Shoppers 38.80% 24.38x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.32x
Dressbarn 0.03% 1.25x
REI 0.01% 1.20x
Eddie Bauer 0.02% 1.09x
The North Face 0.01% 1.07x
Jos A. Bank Clothiers 0.03% 1.06x
Lane Bryant 0.03% 1.05x
Chicos 0.04% 1.01x
Buckle 0.04% 1.00x
White House Black Market 0.05% 1.00x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tirebuyer.com.

Website Composition Index
tirebuyer.com 3.71% 46.65x
tires-easy.com 2.64% 45.87x
dieselpowerproducts.com 2.37% 40.55x
enjukuracing.com 1.52% 39.45x
bobistheoilguy.com 1.05% 38.93x
miataturbo.net 1.00% 37.91x
cobbtuning.com 1.00% 37.86x
1010tires.com 6.57% 37.85x
autopartsway.ca 1.03% 36.48x
evasivemotorsports.com 1.65% 36.22x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 4.64% 30.68x
Motorsport Equipment 10.01% 23.53x
Auto Body Upkeep & Repair Researchers 5.29% 22.79x
Trucking 12.74% 22.62x
Car Keys, Locks & Remotes 9.69% 21.17x
Home Improvement Contractor 0.86% 19.96x
Motorcycles & Snowmobiles 11.96% 19.71x
Rural Living 0.11% 19.11x
Car Enthusiasts 13.41% 17.66x
Environmentally Friendly Cars 0.07% 17.57x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male