Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 44.16% 28.42x
Corvette Enthusiasts 43.50% 28.30x
Jeep Vehicle Shoppers 43.69% 28.21x
Truck Shoppers 48.75% 27.82x
Car Buyers 40.04% 26.59x
Ford Mustang Enthusiasts 40.67% 26.33x
Quads and ATV Enthusiasts 46.59% 24.81x
Audi Vehicle Shoppers 36.48% 24.71x
Car Enthusiasts 36.56% 24.61x
Dodge Vehicle Shoppers 41.35% 23.30x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.00% 1.42x
Carhartt 0.24% 1.30x
LL Bean 0.01% 1.24x
Lane Bryant 0.04% 1.22x
Eddie Bauer 0.01% 1.22x
Gymboree 0.03% 1.16x
Belk 0.01% 1.05x
The North Face 0.02% 1.03x
LOFT 0.04% 1.01x
Chicos 0.04% 0.99x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.67% 94.17x
realstreetperformance.com 1.07% 86.92x
pelicanparts.com 1.04% 86.20x
truckspring.com 1.16% 86.12x
discounttirezone.com 1.67% 85.66x
michelin.ca 2.42% 84.48x
tires-easy.com 9.64% 81.46x
tirebuyer.com 15.42% 79.64x
bushwacker.com 1.01% 77.80x
redline360.com 2.86% 76.11x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 14.44% 39.39x
Auto Body Upkeep & Repair Researchers 10.68% 25.28x
Motorsport Equipment 12.58% 25.15x
Motorcycles & Snowmobiles 8.40% 23.69x
Car Keys, Locks & Remotes 14.01% 23.29x
Trucking 21.03% 23.06x
Canadian Auto 8.58% 22.36x
Home Improvement Contractor 4.50% 21.89x
Rural Living 0.32% 20.52x
Canadian Construction & Renovation Research Cluster 0.97% 20.21x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male