Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 45.90% 28.53x
Jeep Vehicle Shoppers 46.33% 28.41x
Corvette Enthusiasts 45.71% 28.27x
Truck Shoppers 51.03% 27.21x
Car Buyers 41.19% 27.03x
Ford Mustang Enthusiasts 42.24% 26.94x
Audi Vehicle Shoppers 37.77% 25.25x
Car Enthusiasts 37.25% 25.08x
Quads and ATV Enthusiasts 48.22% 24.74x
Subaru Vehicle Shoppers 34.98% 23.70x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Chicos.

Location Composition Index
Chicos 0.05% 1.24x
LL Bean 0.01% 1.24x
Columbia 0.01% 1.19x
Dressbarn 0.05% 1.17x
Ralph Lauren 0.01% 1.15x
Carhartt 0.14% 1.12x
Lane Bryant 0.05% 1.09x
Tommy Bahama 0.02% 1.09x
Mens Wearhouse 0.23% 1.08x
Madewell 0.02% 1.05x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.30% 97.16x
discounttirezone.com 1.83% 85.84x
tirewarehouse.net 1.03% 84.73x
konigwheels.com 1.01% 83.78x
tirebuyer.com 15.29% 83.20x
tires-easy.com 9.42% 82.79x
redline360.com 2.47% 80.70x
urotuning.com 1.86% 76.93x
expeditionportal.com 1.10% 76.08x
1010tires.com 9.09% 76.00x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 12.87% 41.07x
Motorsport Equipment 12.45% 26.79x
Auto Body Upkeep & Repair Researchers 9.97% 26.00x
Motorcycles & Snowmobiles 8.59% 24.63x
Canadian Auto 7.22% 24.61x
Car Keys, Locks & Remotes 13.79% 24.42x
Trucking 20.38% 24.06x
Home Improvement Contractor 3.79% 24.06x
Rural Living 0.29% 21.99x
Car Enthusiasts 14.21% 21.17x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male