Dstillery Audiences

TIRE SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 47.52% 42.41x
Volkswagen Vehicle Shopper 37.42% 42.03x
Subaru Vehicle Shoppers 27.59% 40.20x
Contractors & Construction Professionals 41.63% 38.98x
Automotive Safety Researchers 36.85% 38.85x
Audi Vehicle Shoppers 27.12% 37.74x
Aftermarket Accessories Shoppers 44.79% 36.75x
Auto Show Enthusiasts 37.13% 36.15x
Mercedes-Benz Vehicle Shoppers 39.11% 34.81x
Kia Vehicle Shoppers 33.98% 34.18x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.95x
Dressbarn 0.01% 1.55x
The Childrens Place 0.01% 1.54x
Urban Outfitters 0.02% 1.47x
Michael Kors 0.01% 1.41x
Aeropostale 0.02% 1.37x
Carhartt 0.01% 1.31x
Talbots 0.01% 1.26x
Old Navy 0.02% 1.25x
Buckle 0.02% 1.22x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tirereview.com.

Website Composition Index
tirereview.com 2.98% 70.03x
automoblog.net 3.05% 66.63x
off-road.com 2.54% 64.09x
trucktrend.com 1.09% 61.85x
condo.com 4.55% 60.93x
wdwinfo.com 1.41% 57.69x
bettersoundproofing.com 1.61% 53.24x
andysautosport.com 1.36% 50.13x
throtl.com 1.31% 48.33x
hotrod.com 1.69% 48.12x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 2.82% 36.93x
Auto Body Upkeep & Repair Researchers 0.17% 30.86x
Motorsport Equipment 3.49% 27.11x
Power Tools 1.33% 26.22x
Garden Power Equipment 4.33% 22.50x
Auto Enthusiast Information Researchers 7.64% 21.24x
Machines & Industrial Supplies 0.13% 21.18x
Gun Enthusiast - Rifles & Ammo 1.57% 20.51x
Motorcycles & Snowmobiles 15.96% 20.47x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.95% 20.23x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male