Explore the Tire Shoppers Audience
Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tire Shoppers audience.
INTERESTS
The Tire Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tire Shoppers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 51.65% | 50.90x |
| Corvette Enthusiasts | 48.89% | 50.63x |
| Jeep Vehicle Shoppers | 50.15% | 49.98x |
| Auto Repair Researchers | 48.89% | 49.54x |
| Honda Vehicle Shoppers | 47.46% | 49.48x |
| Ford Mustang Enthusiasts | 45.41% | 48.39x |
| Car Buyers | 43.48% | 47.23x |
| Mazda Vehicle Shoppers | 42.38% | 45.98x |
| Quads and ATV Enthusiasts | 48.49% | 45.11x |
| Audi Vehicle Shoppers | 40.97% | 44.91x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tire Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.38x |
| Jos A. Bank Clothiers | 0.33% | 1.29x |
| Mens Wearhouse | 0.54% | 1.28x |
| REI | 0.02% | 1.22x |
| Chicos | 0.07% | 1.21x |
| Buckle | 0.19% | 1.20x |
| White House Black Market | 0.21% | 1.09x |
| The North Face | 0.02% | 1.03x |
| Belk | 0.01% | 1.02x |
| Dressbarn | 0.04% | 0.97x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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WEBSITES
The Tire Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tire Shoppers audience is vividracing.com.
| Website | Composition | Index |
| vividracing.com | 1.05% | 93.13x |
| discounttirezone.com | 1.58% | 88.82x |
| urotuning.com | 1.52% | 84.76x |
| tires-easy.com | 8.36% | 84.15x |
| tirebuyer.com | 12.22% | 82.28x |
| texas-speed.com | 1.87% | 80.62x |
| konigwheels.com | 1.23% | 79.67x |
| procharger.com | 1.82% | 79.46x |
| redline360.com | 2.31% | 78.05x |
| offroadxtreme.com | 1.53% | 77.47x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 10.60% | 47.11x |
| Auto Body Upkeep & Repair Researchers | 9.57% | 31.54x |
| Motorsport Equipment | 14.47% | 31.45x |
| Trucking | 20.67% | 29.11x |
| Home Improvement Contractor | 2.97% | 27.93x |
| Car Keys, Locks & Remotes | 15.38% | 27.86x |
| Motorcycles & Snowmobiles | 11.63% | 27.61x |
| Rural Living | 0.26% | 27.32x |
| Canadian Auto | 4.87% | 26.38x |
| Car Enthusiasts | 17.07% | 23.51x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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