Dstillery Audiences

TIRE SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Corvette Enthusiasts.

Interest Composition Index
Corvette Enthusiasts 48.23% 31.96x
Truck Shoppers 51.54% 31.87x
Auto Repair Researchers 47.99% 31.79x
Jeep Vehicle Shoppers 49.38% 31.51x
Car Buyers 44.38% 31.05x
Ford Mustang Enthusiasts 45.06% 30.59x
Honda Vehicle Shoppers 46.72% 30.58x
Car Enthusiasts 39.40% 29.06x
Mazda Vehicle Shoppers 42.09% 28.88x
Quads and ATV Enthusiasts 47.33% 28.26x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.28x
Mens Wearhouse 0.48% 1.27x
Jos A. Bank Clothiers 0.28% 1.25x
Buckle 0.25% 1.20x
White House Black Market 0.31% 1.16x
The North Face 0.02% 1.16x
Eddie Bauer 0.03% 1.07x
Chicos 0.05% 1.07x
Johnston and Murphy 0.38% 1.03x
Lane Bryant 0.04% 0.96x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tires-easy.com.

Website Composition Index
tires-easy.com 4.38% 57.46x
tirebuyer.com 6.58% 55.98x
texas-speed.com 1.00% 55.30x
stage3motorsports.com 2.36% 52.03x
redline360.com 1.28% 51.14x
princessauto.com 1.84% 50.65x
cxracing.com 1.06% 48.33x
enginelabs.com 1.18% 47.69x
dormanproducts.com 2.66% 47.15x
chevyhardcore.com 1.23% 47.05x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 6.08% 30.64x
Motorsport Equipment 10.86% 22.78x
Auto Body Upkeep & Repair Researchers 6.47% 22.23x
Trucking 14.94% 21.31x
Car Keys, Locks & Remotes 11.32% 20.42x
Home Improvement Contractor 1.72% 20.04x
Rural Living 0.17% 19.46x
Motorcycles & Snowmobiles 10.54% 19.16x
Car Enthusiasts 13.81% 17.70x
Custom T-Shirts 0.06% 17.58x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male