Dstillery Audiences

TIRE SHOPPERS

Audience Size: 4.7 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 49.86% 29.51x
Auto Repair Researchers 46.82% 29.43x
Corvette Enthusiasts 46.63% 29.27x
Jeep Vehicle Shoppers 47.16% 29.21x
Car Buyers 43.70% 28.67x
Ford Mustang Enthusiasts 43.49% 27.72x
Honda Vehicle Shoppers 45.27% 27.36x
Car Enthusiasts 38.42% 27.11x
Mazda Vehicle Shoppers 40.33% 26.74x
Quads and ATV Enthusiasts 45.35% 26.28x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.45x
Lane Bryant 0.03% 1.11x
Eddie Bauer 0.02% 1.11x
The North Face 0.01% 1.09x
Chicos 0.04% 1.08x
Mens Wearhouse 0.06% 1.03x
Uniqlo 0.01% 1.03x
Gymboree 0.03% 1.02x
Old Navy 0.06% 1.00x
Zumiez 0.05% 0.99x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tires-easy.com.

Website Composition Index
tires-easy.com 3.21% 55.89x
tirebuyer.com 4.72% 55.31x
bobistheoilguy.com 1.37% 46.89x
tascaparts.com 1.07% 46.30x
dieselpowerproducts.com 2.85% 46.26x
miataturbo.net 1.03% 44.73x
dragtimes.com 1.02% 44.35x
enjukuracing.com 1.61% 43.58x
supraforums.com 1.26% 43.42x
1010tires.com 6.84% 43.24x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 4.92% 31.61x
Motorsport Equipment 10.06% 23.65x
Auto Body Upkeep & Repair Researchers 5.56% 23.26x
Trucking 13.13% 22.84x
Car Keys, Locks & Remotes 10.09% 21.79x
Home Improvement Contractor 1.18% 20.91x
Motorcycles & Snowmobiles 11.01% 20.32x
Rural Living 0.13% 20.31x
Environmentally Friendly Cars 0.08% 18.50x
Car Enthusiasts 13.14% 18.37x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male