Dstillery Audiences

TIRE SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 51.65% 50.90x
Corvette Enthusiasts 48.89% 50.63x
Jeep Vehicle Shoppers 50.15% 49.98x
Auto Repair Researchers 48.89% 49.54x
Honda Vehicle Shoppers 47.46% 49.48x
Ford Mustang Enthusiasts 45.41% 48.39x
Car Buyers 43.48% 47.23x
Mazda Vehicle Shoppers 42.38% 45.98x
Quads and ATV Enthusiasts 48.49% 45.11x
Audi Vehicle Shoppers 40.97% 44.91x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.38x
Jos A. Bank Clothiers 0.33% 1.29x
Mens Wearhouse 0.54% 1.28x
REI 0.02% 1.22x
Chicos 0.07% 1.21x
Buckle 0.19% 1.20x
White House Black Market 0.21% 1.09x
The North Face 0.02% 1.03x
Belk 0.01% 1.02x
Dressbarn 0.04% 0.97x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.05% 93.13x
discounttirezone.com 1.58% 88.82x
urotuning.com 1.52% 84.76x
tires-easy.com 8.36% 84.15x
tirebuyer.com 12.22% 82.28x
texas-speed.com 1.87% 80.62x
konigwheels.com 1.23% 79.67x
procharger.com 1.82% 79.46x
redline360.com 2.31% 78.05x
offroadxtreme.com 1.53% 77.47x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 10.60% 47.11x
Auto Body Upkeep & Repair Researchers 9.57% 31.54x
Motorsport Equipment 14.47% 31.45x
Trucking 20.67% 29.11x
Home Improvement Contractor 2.97% 27.93x
Car Keys, Locks & Remotes 15.38% 27.86x
Motorcycles & Snowmobiles 11.63% 27.61x
Rural Living 0.26% 27.32x
Canadian Auto 4.87% 26.38x
Car Enthusiasts 17.07% 23.51x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male