Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Car Buyers.

Interest Composition Index
Car Buyers 33.93% 29.74x
Truck Shoppers 41.38% 29.29x
Auto Repair Researchers 38.37% 29.23x
Jeep Vehicle Shoppers 37.71% 28.66x
Corvette Enthusiasts 37.45% 27.80x
Ford Mustang Enthusiasts 34.76% 27.39x
Honda Vehicle Shoppers 33.68% 27.21x
Mazda Vehicle Shoppers 31.41% 26.55x
Car Enthusiasts 29.57% 26.52x
Lexus Vehicle Shoppers 37.54% 25.93x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.38x
Carhartt 0.13% 1.24x
Zumiez 0.01% 1.23x
White House Black Market 0.01% 1.13x
Maurices 0.02% 1.12x
Victoria's Secret 0.02% 1.09x
The Childrens Place 0.01% 1.05x
Buckle 0.01% 1.03x
Journeys 0.01% 0.96x
Express 0.01% 0.96x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tires-easy.com.

Website Composition Index
tires-easy.com 1.06% 44.79x
stage3motorsports.com 1.64% 43.10x
michelinman.com 1.01% 41.92x
dormanproducts.com 1.79% 41.19x
drivingline.com 1.14% 41.18x
supraforums.com 1.11% 37.59x
rx7club.com 1.28% 37.33x
f150hub.com 1.15% 37.20x
fourwheeler.com 4.78% 37.09x
s2ki.com 1.13% 36.83x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 1.00% 32.36x
Auto Body Upkeep & Repair Researchers 1.32% 27.17x
Car Keys, Locks & Remotes 1.73% 26.83x
Motorsport Equipment 5.14% 26.67x
Trucking 6.68% 25.39x
General Interest 0.06% 25.22x
Canadian Construction & Renovation Research Cluster 0.11% 23.01x
Auctions & Repossessions 0.28% 22.12x
Hobby Drones & Remote-Controlled Cars 0.26% 21.60x
Motorcycles & Snowmobiles 12.02% 19.87x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male