Explore the Tire Shoppers Audience
Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Tire Shoppers audience.
INTERESTS
The Tire Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tire Shoppers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 44.95% | 27.62x |
| Auto Repair Researchers | 42.05% | 27.07x |
| Car Buyers | 38.03% | 26.52x |
| Corvette Enthusiasts | 41.53% | 26.45x |
| Ford Mustang Enthusiasts | 38.15% | 25.49x |
| Jeep Vehicle Shoppers | 42.19% | 25.49x |
| Honda Vehicle Shoppers | 37.89% | 24.75x |
| Car Enthusiasts | 33.87% | 24.42x |
| Mazda Vehicle Shoppers | 34.21% | 24.21x |
| Quads and ATV Enthusiasts | 40.05% | 24.17x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tire Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.01% | 1.50x |
| Carhartt | 0.17% | 1.25x |
| Journeys | 0.01% | 1.23x |
| Maurices | 0.02% | 1.23x |
| Mens Wearhouse | 0.01% | 1.13x |
| The Childrens Place | 0.01% | 1.13x |
| Victoria's Secret | 0.01% | 1.13x |
| Old Navy | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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WEBSITES
The Tire Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tire Shoppers audience is tirebuyer.com.
| Website | Composition | Index |
| tirebuyer.com | 1.82% | 47.79x |
| tires-easy.com | 1.74% | 42.84x |
| dieselpowerproducts.com | 1.59% | 40.58x |
| thoroughbreddiesel.com | 1.70% | 39.58x |
| miataturbo.net | 1.13% | 38.65x |
| f150hub.com | 1.52% | 37.94x |
| engineswapdepot.com | 1.10% | 37.40x |
| autohausaz.com | 1.71% | 36.09x |
| ls1gto.com | 1.19% | 35.95x |
| moddedmustangs.com | 1.14% | 35.52x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 2.74% | 32.07x |
| Motorsport Equipment | 8.41% | 26.50x |
| Auto Body Upkeep & Repair Researchers | 3.53% | 25.69x |
| Trucking | 10.21% | 25.62x |
| Car Keys, Locks & Remotes | 5.37% | 24.59x |
| Environmentally Friendly Cars | 0.03% | 24.06x |
| Canadian Construction & Renovation Research Cluster | 0.31% | 23.07x |
| Motorcycles & Snowmobiles | 14.91% | 20.31x |
| Car Enthusiasts | 12.56% | 19.03x |
| Texas Off-Roading | 0.07% | 18.62x |
Composition Percentage:
The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tire Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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