Dstillery Audiences

TIRE SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Tire Shoppers Audience

Below you'll find more information about the Tire Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Tire Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Tire Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Tire Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 43.43% 25.75x
Truck Shoppers 47.05% 25.42x
Jeep Vehicle Shoppers 43.02% 24.58x
Corvette Enthusiasts 43.42% 24.47x
Car Buyers 39.27% 24.26x
Automotive Industry 36.58% 23.52x
Ford Mustang Enthusiasts 39.73% 23.39x
Car Enthusiasts 35.43% 22.61x
Quads and ATV Enthusiasts 45.21% 22.47x
Audi Vehicle Shoppers 35.65% 21.79x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Interest attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Tire Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Tire Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.30x
Belk 0.01% 1.27x
Eddie Bauer 0.01% 1.14x
Lane Bryant 0.03% 1.14x
Chicos 0.03% 1.06x
Columbia 0.01% 0.99x
Hollister 0.01% 0.95x
Kate Spade 0.01% 0.92x
REI 0.01% 0.91x
Patagonia 0.00% 0.91x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Location attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Tire Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Tire Shoppers audience is tirecraft.com.

Website Composition Index
tirecraft.com 0.52% 104.97x
driftmotion.com 0.16% 100.15x
morepowertuning.com 0.19% 96.99x
tickperformance.com 0.18% 95.29x
paceperformance.com 0.36% 94.89x
herculestire.com 0.83% 94.42x
milwaukeetool.ca 0.16% 94.36x
glowshiftdirect.com 0.19% 93.54x
onlinetires.com 0.39% 92.68x
nexentireusa.com 0.52% 92.45x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Web attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Tire Shoppers audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 13.54% 36.76x
Motorsport Equipment 11.99% 23.84x
Auto Body Upkeep & Repair Researchers 10.49% 23.30x
Car Keys, Locks & Remotes 13.05% 22.37x
Motorcycles & Snowmobiles 7.51% 22.15x
Trucking 20.37% 21.96x
Canadian Auto 9.20% 20.81x
Rural Living 0.32% 20.10x
Home Improvement Contractor 5.00% 19.96x
Canadian Construction & Renovation Research Cluster 1.00% 19.37x
Composition Percentage: The overlap percentage between the Tire Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tire Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Tire Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000