Explore the Toyota Vehicle Shopper Audience
Below you'll find more information about the Toyota Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Toyota Vehicle Shopper audience.
INTERESTS
The Toyota Vehicle Shopper audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Toyota Vehicle Shopper audience is Car Buyers.
| Interest | Composition | Index |
| Car Buyers | 35.58% | 31.29x |
| Audi Vehicle Shoppers | 30.40% | 30.03x |
| Auto Repair Researchers | 38.52% | 29.34x |
| Subaru Vehicle Shoppers | 27.55% | 28.78x |
| Mazda Vehicle Shoppers | 30.66% | 27.52x |
| Automotive News Readers | 31.65% | 27.34x |
| Volvo Vehicle Shoppers | 28.48% | 27.25x |
| In-Market Car Shoppers | 36.76% | 26.87x |
| Nissan Vehicle Shoppers | 38.21% | 26.69x |
| BMW Vehicle Shoppers | 29.91% | 26.19x |
Composition Percentage:
The overlap percentage between the Toyota Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the Toyota Vehicle Shopper audience to the internet population.
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APPAREL RETAILERS
The Toyota Vehicle Shopper audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Toyota Vehicle Shopper audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.02% | 1.32x |
| Lululemon | 0.01% | 1.22x |
| Coach | 0.01% | 1.22x |
| Eddie Bauer | 0.01% | 1.18x |
| Maurices | 0.05% | 1.16x |
| Michael Kors | 0.02% | 1.15x |
| Hollister | 0.02% | 1.13x |
| Old Navy | 0.05% | 1.13x |
| Banana Republic | 0.02% | 1.12x |
| Dressbarn | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Toyota Vehicle Shopper audience and the Location attribute.
Index: A comparison of the Toyota Vehicle Shopper audience to the internet population.
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WEBSITES
The Toyota Vehicle Shopper audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Toyota Vehicle Shopper audience is camryforums.com.
| Website | Composition | Index |
| camryforums.com | 1.88% | 56.49x |
| tundrasolutions.com | 3.98% | 53.58x |
| tundratalk.net | 3.03% | 51.46x |
| yotatech.com | 5.16% | 47.33x |
| rav4world.com | 4.89% | 46.82x |
| toyotanation.com | 15.04% | 46.03x |
| siennachat.com | 2.39% | 44.80x |
| toyota-4runner.org | 7.35% | 44.21x |
| superstreetonline.com | 1.23% | 42.90x |
| priuschat.com | 3.66% | 42.28x |
Composition Percentage:
The overlap percentage between the Toyota Vehicle Shopper audience and the Web attribute.
Index: A comparison of the Toyota Vehicle Shopper audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Toyota Vehicle Shopper audience is Car Keys, Locks & Remotes.
| Content Affinity | Composition | Index |
| Car Keys, Locks & Remotes | 0.13% | 26.02x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.63% | 24.15x |
| Motorsport Equipment | 3.07% | 20.28x |
| Auto Tires & Parts Repair Researchers | 0.11% | 17.56x |
| Trucking | 2.25% | 16.19x |
| Car Shopping | 17.17% | 15.96x |
| Auto Body Upkeep & Repair Researchers | 0.15% | 15.64x |
| Auto Enthusiast Information Researchers | 5.10% | 13.53x |
| Car Enthusiasts | 7.74% | 13.13x |
| Recreational Motor Sport Enthusiasts | 1.29% | 12.66x |
Composition Percentage:
The overlap percentage between the Toyota Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the Toyota Vehicle Shopper audience to the internet population.
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DEMOGRAPHICS
The Toyota Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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