Explore the Tractor Shoppers Audience
Below you'll find more information about the Tractor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Tractor Shoppers audience.
INTERESTS
The Tractor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Shoppers audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 46.43% | 25.84x |
| Truck Shoppers | 45.01% | 24.32x |
| Quads and ATV Enthusiasts | 45.91% | 22.81x |
| Jeep Vehicle Shoppers | 36.57% | 20.89x |
| Truck Drivers | 35.32% | 20.74x |
| Dodge Vehicle Shoppers | 38.22% | 20.21x |
| Outdoors Enthusiasts | 38.91% | 19.96x |
| Archery Enthusiasts | 34.01% | 19.73x |
| RV Shoppers | 35.95% | 19.59x |
| Hunters | 34.28% | 18.95x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Interest attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tractor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 1.94x |
| Kate Spade | 0.02% | 1.14x |
| Belk | 0.01% | 1.08x |
| Lane Bryant | 0.03% | 0.94x |
| Columbia | 0.01% | 0.90x |
| Ralph Lauren | 0.01% | 0.88x |
| Eddie Bauer | 0.01% | 0.87x |
| Hollister | 0.01% | 0.87x |
| Aeropostale | 0.02% | 0.84x |
| The North Face | 0.01% | 0.79x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Location attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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WEBSITES
The Tractor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tractor Shoppers audience is usfarmer.com.
| Website | Composition | Index |
| usfarmer.com | 0.09% | 96.12x |
| tracksnteeth.com | 0.03% | 93.32x |
| swiderskiequipment.com | 0.25% | 91.77x |
| farmcountrytrader.com | 0.52% | 91.55x |
| tractoropolis.com | 0.40% | 91.35x |
| equipmentforthefarm.com | 0.08% | 90.93x |
| dymaxinc.com | 0.10% | 90.38x |
| yesterdaystractors.com | 0.09% | 90.17x |
| messicks.com | 1.00% | 89.67x |
| haytalk.com | 1.40% | 89.59x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Web attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.48% | 30.24x |
| Garden Power Equipment | 34.83% | 28.94x |
| Farming & Agriculture | 5.50% | 26.76x |
| Auctions & Repossessions | 3.44% | 24.39x |
| Texas Off-Roading | 0.28% | 22.25x |
| Home Improvement Contractor | 5.19% | 20.92x |
| All-Terrain Vehicles | 14.62% | 20.42x |
| Power Tools | 10.11% | 19.39x |
| Trucks | 8.70% | 18.41x |
| Trucking | 16.63% | 18.11x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tractor Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$50,000-$74,999
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