Explore the Tractor Shoppers Audience
Below you'll find more information about the Tractor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Tractor Shoppers audience.
INTERESTS
The Tractor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Shoppers audience is Mowing Equipment Shoppers.
| Interest | Composition | Index |
| Mowing Equipment Shoppers | 47.56% | 34.23x |
| Xtreme Sports Fans | 47.01% | 33.70x |
| Diesel Vehicle Shoppers | 50.54% | 32.47x |
| Welding Tools and Supplies Shoppers | 45.33% | 30.23x |
| Truck Shoppers | 48.10% | 30.21x |
| Power Tools Shoppers | 41.65% | 28.98x |
| Quads and ATV Enthusiasts | 45.94% | 28.88x |
| Product Manuals Researchers | 38.45% | 27.39x |
| Jeep Vehicle Shoppers | 41.18% | 26.73x |
| Truck Drivers | 39.15% | 26.49x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Interest attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tractor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Shoppers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.03% | 1.21x |
| Belk | 0.01% | 1.21x |
| Buckle | 0.17% | 1.19x |
| Mens Wearhouse | 0.45% | 1.10x |
| Jos A. Bank Clothiers | 0.23% | 0.92x |
| Chicos | 0.05% | 0.89x |
| Hollister | 0.02% | 0.83x |
| Dressbarn | 0.04% | 0.83x |
| American Eagle Outfitters | 0.08% | 0.80x |
| Talbots | 0.03% | 0.77x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Location attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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WEBSITES
The Tractor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tractor Shoppers audience is worthingtonagparts.com.
| Website | Composition | Index |
| worthingtonagparts.com | 1.25% | 93.98x |
| messicks.com | 1.21% | 89.33x |
| tractorpartsasap.com | 5.84% | 89.05x |
| thecombineforum.com | 1.78% | 88.71x |
| haytalk.com | 2.18% | 86.97x |
| bidcaller.com | 2.57% | 83.92x |
| bigredsonline.net | 2.05% | 83.20x |
| tractor.com | 2.37% | 82.03x |
| agkits.com | 3.60% | 81.39x |
| muttonpower.com | 3.48% | 80.42x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Web attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.40% | 32.83x |
| Garden Power Equipment | 31.38% | 28.35x |
| Farming & Agriculture | 6.37% | 27.90x |
| Auctions & Repossessions | 3.01% | 24.23x |
| Texas Off-Roading | 0.27% | 24.08x |
| Power Tools | 8.24% | 23.16x |
| Home Improvement Contractor | 3.09% | 22.77x |
| Trucks | 7.77% | 21.53x |
| Auto Body Upkeep & Repair Researchers | 7.27% | 20.36x |
| Machines & Industrial Supplies | 5.30% | 20.03x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tractor Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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