Explore the Tractor Shoppers Audience
Below you'll find more information about the Tractor Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Tractor Shoppers audience.
INTERESTS
The Tractor Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Tractor Shoppers audience is Xtreme Sports Fans.
| Interest | Composition | Index |
| Xtreme Sports Fans | 48.72% | 27.72x |
| Truck Shoppers | 46.01% | 26.07x |
| Quads and ATV Enthusiasts | 46.78% | 24.75x |
| Power Tools Shoppers | 38.87% | 24.48x |
| Jeep Vehicle Shoppers | 36.06% | 22.77x |
| Truck Drivers | 36.41% | 22.39x |
| Product Manuals Researchers | 38.07% | 21.96x |
| RV Shoppers | 36.52% | 21.70x |
| Outdoors Enthusiasts | 39.81% | 21.62x |
| Dodge Vehicle Shoppers | 39.36% | 21.48x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Interest attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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APPAREL RETAILERS
The Tractor Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Tractor Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.30% | 1.89x |
| Belk | 0.02% | 1.33x |
| Eddie Bauer | 0.01% | 1.12x |
| Express Outlets | 0.00% | 1.02x |
| LL Bean | 0.00% | 0.93x |
| Lane Bryant | 0.03% | 0.89x |
| Chicos | 0.03% | 0.85x |
| Talbots | 0.03% | 0.80x |
| American Eagle Outfitters | 0.04% | 0.79x |
| The Childrens Place | 0.03% | 0.77x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Location attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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WEBSITES
The Tractor Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Tractor Shoppers audience is haytalk.com.
| Website | Composition | Index |
| haytalk.com | 1.51% | 111.44x |
| tractorpartsasap.com | 5.09% | 109.49x |
| thecombineforum.com | 1.89% | 107.10x |
| messicks.com | 1.15% | 106.19x |
| tractor.com | 1.79% | 104.52x |
| tractorjoe.com | 4.33% | 102.67x |
| muttonpower.com | 3.39% | 102.14x |
| worthingtonagparts.com | 1.98% | 101.81x |
| tractor-part.com | 1.00% | 101.61x |
| ritchiespecs.com | 1.39% | 97.59x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Web attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Tractor Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.52% | 31.63x |
| Garden Power Equipment | 34.53% | 30.18x |
| Farming & Agriculture | 6.07% | 27.48x |
| Auctions & Repossessions | 3.51% | 25.37x |
| Texas Off-Roading | 0.30% | 23.43x |
| Home Improvement Contractor | 4.75% | 22.25x |
| All-Terrain Vehicles | 15.93% | 20.86x |
| Power Tools | 10.25% | 20.58x |
| Trucks | 9.10% | 19.97x |
| Auto Body Upkeep & Repair Researchers | 8.35% | 19.32x |
Composition Percentage:
The overlap percentage between the Tractor Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Tractor Shoppers audience to the internet population.
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DEMOGRAPHICS
The Tractor Shoppers audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male
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