Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 3.5 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 41.84% 27.57x
Retired Assisted Living Shoppers 38.14% 27.54x
Budget Grocery Shoppers 36.83% 26.37x
Work Hard, Play Hard Travelers 37.03% 26.25x
Retired Health Insurance Researchers 34.65% 26.20x
Family Adventures Travelers 36.77% 25.75x
Orlando Activities Researchers 33.48% 25.27x
Big Box Shoppers 38.12% 25.25x
Job Seekers 34.33% 24.56x
Retired Budget Healthcare Shoppers 34.19% 24.21x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.69x
Old Navy 0.02% 1.31x
Chicos 0.01% 1.26x
Journeys 0.01% 1.24x
Victoria's Secret 0.01% 1.12x
Carhartt 0.17% 1.06x
Maurices 0.02% 1.05x
Mens Wearhouse 0.01% 0.97x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrak.com.

Website Composition Index
amtrak.com 1.33% 50.30x
amtrakvacations.com 3.49% 47.04x
trn.trains.com 1.65% 41.49x
jobapscloud.com 1.63% 39.98x
cruiseweb.com 1.87% 36.04x
princess.com 1.59% 34.18x
roadscholar.org 1.82% 34.07x
americandiscountcruises.com 1.02% 32.16x
ncl.com 8.43% 31.49x
vacationsbyrail.com 1.85% 31.06x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.

Content Affinity Composition Index
National Parks 1.97% 20.26x
Survey Websites 0.04% 19.20x
Healthcare Jobs 1.11% 18.23x
Southern California Cluster 0.18% 18.07x
Beach Vacations 3.19% 17.82x
Senior Care 0.39% 17.56x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.65% 17.02x
Cruise Vacations 14.75% 16.95x
South Carolina Beach Travel 1.36% 16.68x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 16.67x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female