Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.1 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 18.09% 29.43x
Family Adventures Travelers 6.34% 28.51x
Retired Budget Healthcare Shoppers 17.59% 26.98x
Budget Grocery Shoppers 15.04% 24.80x
Medicare Researchers 19.94% 24.50x
Retirees 13.73% 24.15x
Work Comes First Travelers 3.42% 23.59x
Heart Surgery Researchers 10.09% 22.64x
Discount Flight Searchers 24.75% 22.14x
Online Directory Searchers 11.41% 21.46x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Gap.

Location Composition Index
Gap 0.01% 1.50x
Zumiez 0.03% 1.41x
Lululemon 0.01% 1.40x
H&M 0.02% 1.37x
Express 0.02% 1.36x
American Eagle Outfitters 0.02% 1.27x
Patagonia 0.01% 1.26x
Journeys 0.02% 1.13x
Buckle 0.01% 1.08x
Gymboree 0.02% 1.08x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrak.com.

Website Composition Index
amtrak.com 1.17% 71.20x
amtrakvacations.com 4.34% 56.70x
cruisemaven.com 2.63% 54.52x
rome2rio.com 6.96% 43.66x
railwayage.com 4.33% 35.79x
yellowstonepark.com 1.22% 20.33x
geebo.com 1.13% 19.00x
cruisecritic.com 2.49% 18.22x
wbls.com 1.21% 18.18x
tuasaude.com 1.04% 17.76x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Community Planning & Transportation.

Content Affinity Composition Index
Community Planning & Transportation 0.41% 20.81x
Hobby Vehicles 0.19% 16.89x
National Parks 0.09% 16.42x
Cruise Vacations 1.78% 15.89x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.16% 14.71x
Promo Codes 0.11% 13.38x
Discount Travel 4.21% 9.90x
South Carolina Travel 0.03% 9.85x
Shopping Catalogs 0.13% 9.74x
Assorted Topics (Power Trains, Drones, Web Design) 0.04% 9.46x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female