Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 652.3 Thousand Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 652.3 thousand unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 41.54% 31.43x
Family Adventures Travelers 33.79% 30.42x
Retired Assisted Living Shoppers 35.02% 29.57x
Retired Health Insurance Researchers 33.67% 28.80x
Budget Grocery Shoppers 33.97% 28.71x
Work Comes First Travelers 30.59% 27.97x
Big Box Shoppers 34.85% 27.37x
Retired Budget Healthcare Shoppers 34.13% 26.90x
Orlando Activities Researchers 23.74% 26.82x
Job Seekers 26.61% 26.79x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 0.94x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is ncl.com.

Website Composition Index
ncl.com 2.58% 42.28x
wmata.com 1.42% 40.72x
lovelywholesale.com 1.26% 39.63x
ashleystewart.com 1.39% 37.65x
neworleans.com 1.12% 36.30x
silkroad.com 1.15% 35.94x
visitmyrtlebeach.com 1.06% 35.81x
choicehotels.com 1.97% 34.90x
avenue.com 1.25% 34.66x
tbdress.com 1.91% 33.66x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.13% 25.06x
National Parks 0.69% 23.00x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.42% 22.48x
Healthcare Jobs 0.27% 22.09x
Home Decoration - Crafts & Kids 0.16% 21.01x
Illinois 0.52% 20.96x
Career Cluster A 6.45% 20.30x
Women Shoppers 2.38% 20.22x
Cruise Vacations 5.23% 19.88x
South Carolina Beach Travel 0.32% 19.47x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female