Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 4.1 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 43.04% 27.65x
Retired Assisted Living Shoppers 42.32% 27.53x
Orlando Activities Researchers 38.81% 27.11x
Budget Grocery Shoppers 39.82% 26.02x
Retired Health Insurance Researchers 39.79% 25.68x
Louisiana Activities Researchers 36.58% 25.49x
Legal Advice Researchers 35.86% 24.72x
Big Box Shoppers 41.78% 24.64x
Texas Activity Researchers 35.70% 24.61x
Nashville Activity Researchers 36.06% 24.45x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.28x
Urban Outfitters 0.04% 1.19x
Talbots 0.03% 1.19x
REI 0.01% 1.18x
Dressbarn 0.03% 1.16x
Forever 21 0.05% 1.16x
Belk 0.01% 1.14x
Old Navy 0.09% 1.13x
Ann Taylor 0.02% 1.12x
Madewell 0.02% 1.11x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.

Website Composition Index
bnsf.com 1.66% 44.85x
amtrakvacations.com 5.46% 40.97x
amtrak.com 2.20% 40.97x
lensa.com 1.87% 40.14x
viator.com 2.09% 39.27x
hotels-for-everyone.com 1.52% 37.53x
trn.trains.com 2.22% 37.14x
mhvillage.com 1.26% 36.10x
enterprise.com 3.10% 35.66x
princess.com 4.42% 34.81x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.

Content Affinity Composition Index
National Parks 3.12% 17.02x
As Seen On TV Products 0.05% 16.20x
Southern California Cluster 0.70% 15.99x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.17% 15.21x
Beach Vacations 5.56% 15.00x
Healthcare Jobs 1.77% 14.79x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.18% 14.49x
Cruise Vacations 18.97% 14.45x
Senior Care 0.88% 14.44x
South Carolina Travel 0.13% 14.30x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female