Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.5 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 37.92% 35.17x
Retired Assisted Living Shoppers 40.61% 35.02x
Discount Flight Searchers 42.74% 34.62x
Budget Grocery Shoppers 37.81% 33.17x
Retired Health Insurance Researchers 37.64% 32.49x
Louisiana Activities Researchers 35.97% 32.33x
Texas Activity Researchers 33.96% 32.24x
Nashville Activity Researchers 35.57% 31.76x
Bargain Shopping Researchers 34.39% 31.09x
Big Box Shoppers 40.82% 31.06x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Express.

Location Composition Index
Express 0.03% 1.28x
Gap 0.09% 1.28x
Brooks Brothers 0.03% 1.27x
Carhartt 0.06% 1.20x
Eddie Bauer 0.02% 1.19x
Uniqlo 0.01% 1.17x
Tommy Bahama 0.03% 1.16x
H&M 0.06% 1.15x
Urban Outfitters 0.04% 1.14x
Journeys 0.05% 1.13x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.

Website Composition Index
bnsf.com 1.68% 41.15x
amtrak.com 2.18% 38.14x
amtrakvacations.com 5.62% 37.90x
viator.com 2.68% 35.59x
lensa.com 2.29% 34.67x
trn.trains.com 2.28% 34.36x
visitmaryland.org 1.60% 33.42x
hotels-for-everyone.com 1.80% 32.08x
enterprise.com 4.27% 31.93x
mhvillage.com 1.52% 31.41x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is As Seen On TV Products.

Content Affinity Composition Index
As Seen On TV Products 0.07% 18.55x
National Parks 3.65% 18.08x
Southern California Cluster 0.86% 17.35x
South Carolina Travel 0.17% 16.71x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.24% 16.53x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 16.46x
Senior Care 1.09% 15.70x
Healthcare Jobs 2.03% 15.63x
Cruise Vacations 20.50% 15.59x
Discount Shopping 2.39% 15.42x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female