Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 43.79% 32.72x
Family Adventures Travelers 37.59% 30.88x
Retired Assisted Living Shoppers 37.92% 30.59x
Budget Grocery Shoppers 36.91% 30.41x
Retired Health Insurance Researchers 37.09% 29.75x
Big Box Shoppers 37.88% 29.18x
Work Comes First Travelers 34.06% 29.00x
Retired Budget Healthcare Shoppers 36.89% 27.96x
Orlando Activities Researchers 27.30% 27.94x
Work Hard, Play Hard Travelers 36.09% 27.91x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Gap.

Location Composition Index
Gap 0.01% 1.48x
Maurices 0.02% 1.32x
Victoria's Secret 0.02% 1.31x
Buckle 0.01% 1.31x
American Eagle Outfitters 0.01% 1.19x
Mens Wearhouse 0.01% 1.17x
The Childrens Place 0.01% 1.12x
Chicos 0.01% 1.10x
Express 0.01% 1.05x
Carhartt 0.13% 1.03x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrakvacations.com.

Website Composition Index
amtrakvacations.com 2.27% 66.44x
jobapscloud.com 1.10% 58.66x
trn.trains.com 1.35% 54.95x
roadscholar.org 1.28% 49.92x
cruiseweb.com 1.12% 48.65x
ncl.com 5.52% 44.72x
vacationsbyrail.com 1.18% 43.37x
greatvaluevacations.com 1.19% 43.08x
compassgroupcareers.com 1.04% 40.42x
wmata.com 2.70% 38.89x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.07% 21.93x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 21.19x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.74% 21.19x
National Parks 0.96% 20.55x
Teaching Abroad 0.04% 19.68x
Healthcare Jobs 0.45% 18.64x
Illinois 0.98% 18.01x
Home Office Products 0.03% 17.99x
Cruise Vacations 7.60% 17.97x
Career Cluster A 10.18% 17.47x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female