Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.6 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.47% 41.99x
Texas Activity Researchers 31.59% 39.45x
Retired Assisted Living Shoppers 35.19% 39.43x
Discount Flight Searchers 39.05% 38.82x
Louisiana Activities Researchers 31.65% 38.68x
Nashville Activity Researchers 32.99% 37.94x
Retired Health Insurance Researchers 30.89% 37.26x
Budget Grocery Shoppers 30.47% 36.76x
Bargain Shopping Researchers 29.30% 34.86x
Myrtle Beach Trip Planners 33.72% 34.40x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.32% 1.37x
Uniqlo 0.01% 1.34x
J. Crew 0.03% 1.33x
Ann Taylor 0.02% 1.32x
Michael Kors 0.02% 1.29x
REI 0.02% 1.27x
Mens Wearhouse 0.47% 1.26x
Gymboree 0.02% 1.15x
H&M 0.06% 1.14x
The Childrens Place 0.04% 1.13x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is thetrain.com.

Website Composition Index
thetrain.com 1.92% 72.29x
americanqueensteamboatcompany.com 1.11% 65.10x
railwayage.com 1.26% 62.69x
bnsf.com 2.42% 55.55x
amtrak.com 2.68% 54.53x
amtrakvacations.com 7.06% 54.11x
aa.com 1.46% 48.85x
alaskatravel.com 1.04% 48.43x
trolleytours.com 1.38% 46.98x
careers.unitedhealthgroup.com 1.10% 43.70x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 22.24x
National Parks 5.22% 20.89x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.57% 19.61x
As Seen On TV Products 0.13% 19.39x
Southern California Cluster 1.71% 17.40x
South Carolina Travel 0.39% 17.17x
Cruise Vacations 27.21% 16.58x
Healthcare Jobs 3.10% 16.43x
Local Events & Travel Guide 11.85% 16.41x
Low Budget Shoppers 2.22% 16.15x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female