Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.3 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 42.80% 23.76x
Retired Assisted Living Shoppers 38.48% 22.60x
Family Adventures Travelers 37.36% 22.42x
Retired Health Insurance Researchers 35.88% 21.92x
Budget Grocery Shoppers 37.86% 21.89x
Work Hard, Play Hard Travelers 36.41% 21.57x
Legal Advice Researchers 35.79% 21.19x
Big Box Shoppers 38.22% 21.05x
Work Comes First Travelers 33.18% 21.01x
Orlando Activities Researchers 32.17% 20.59x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.57x
The Childrens Place 0.02% 1.45x
Buckle 0.01% 1.37x
Victoria's Secret 0.02% 1.37x
Gap 0.01% 1.35x
Journeys 0.02% 1.23x
Old Navy 0.02% 1.22x
Dressbarn 0.01% 1.20x
Mens Wearhouse 0.02% 1.17x
Maurices 0.02% 1.15x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrakvacations.com.

Website Composition Index
amtrakvacations.com 2.70% 40.49x
jobapscloud.com 1.29% 35.62x
trn.trains.com 1.40% 35.36x
cruiseweb.com 1.43% 30.84x
roadscholar.org 1.46% 30.77x
ncl.com 6.68% 28.03x
vacationsbyrail.com 1.42% 27.32x
greatvaluevacations.com 1.43% 26.81x
compassgroupcareers.com 1.22% 24.58x
homeaway.com 1.69% 24.15x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.13% 18.72x
Healthcare Jobs 0.92% 17.64x
National Parks 1.62% 17.58x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 17.08x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.29% 16.77x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 1.22% 16.30x
Teaching Abroad 0.06% 15.34x
Cruise Vacations 11.83% 15.04x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.03% 14.93x
South Carolina Beach Travel 0.97% 14.75x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female