Explore the Train Travelers Audience
Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Train Travelers audience.
INTERESTS
The Train Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 22.54% | 26.43x |
| Family Adventures Travelers | 17.94% | 25.64x |
| Retired Health Insurance Researchers | 21.56% | 24.80x |
| Discount Flight Searchers | 27.37% | 24.57x |
| Retired Budget Healthcare Shoppers | 22.98% | 24.14x |
| Budget Grocery Shoppers | 20.17% | 22.55x |
| Work Comes First Travelers | 13.67% | 22.32x |
| Country Home Decorators | 18.23% | 20.54x |
| Heart Surgery Researchers | 15.15% | 20.39x |
| Home Buyers | 17.45% | 20.17x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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APPAREL RETAILERS
The Train Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Train Travelers audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.02% | 1.30x |
| J. Crew | 0.01% | 1.27x |
| Old Navy | 0.04% | 1.24x |
| Banana Republic | 0.02% | 1.22x |
| Talbots | 0.01% | 1.22x |
| Gap | 0.02% | 1.19x |
| American Eagle Outfitters | 0.02% | 1.18x |
| Hollister | 0.01% | 1.09x |
| Journeys | 0.03% | 1.07x |
| The Childrens Place | 0.03% | 1.01x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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WEBSITES
The Train Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Train Travelers audience is amtrak.com.
| Website | Composition | Index |
| amtrak.com | 1.09% | 73.57x |
| amtrakvacations.com | 3.85% | 54.95x |
| cruisemaven.com | 2.02% | 50.76x |
| americanqueensteamboatcompany.com | 1.57% | 43.46x |
| railwayage.com | 2.38% | 31.69x |
| rome2rio.com | 20.27% | 29.68x |
| followmeaway.com | 1.16% | 23.56x |
| hotels.com | 3.34% | 21.89x |
| gosection8.com | 1.55% | 21.57x |
| yellowstonepark.com | 1.82% | 20.48x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Train Travelers audience is Community Planning & Transportation.
| Content Affinity | Composition | Index |
| Community Planning & Transportation | 0.53% | 20.82x |
| National Parks | 0.17% | 19.26x |
| Flower Shopping | 0.03% | 16.61x |
| Hobby Vehicles | 0.21% | 15.84x |
| Cruise Vacations | 1.27% | 14.85x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 14.58x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 13.22x |
| Mid-Atlantic Beaches | 0.03% | 12.99x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.10% | 12.00x |
| Assorted Topics (Events, Tickets, Fitness) | 2.40% | 11.05x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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DEMOGRAPHICS
The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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