Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 33.24% 25.49x
Family Adventures Travelers 25.51% 25.17x
Retired Assisted Living Shoppers 27.58% 24.76x
Retired Health Insurance Researchers 26.84% 23.82x
Budget Grocery Shoppers 26.35% 23.26x
Retired Budget Healthcare Shoppers 28.26% 22.83x
Work Comes First Travelers 20.88% 22.45x
Big Box Shoppers 26.15% 20.95x
Home Decor Shoppers 24.67% 20.56x
Home Buyers 23.08% 20.43x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.48x
Gap 0.03% 1.40x
Coach 0.01% 1.35x
H&M 0.02% 1.30x
Gymboree 0.02% 1.28x
Aeropostale 0.02% 1.25x
LOFT 0.02% 1.23x
Express 0.03% 1.21x
Forever 21 0.01% 1.18x
The Childrens Place 0.03% 1.17x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrakvacations.com.

Website Composition Index
amtrakvacations.com 3.30% 46.72x
cruisemaven.com 1.44% 45.65x
americanqueensteamboatcompany.com 1.56% 36.44x
railwayage.com 2.24% 28.68x
hotwire.com 2.11% 28.19x
careerbuilder.com 1.62% 27.28x
rome2rio.com 19.07% 25.07x
reservations.com 1.01% 24.07x
intelius.com 2.26% 23.78x
dollartree.com 1.09% 22.64x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Beach & Intimate Wear.

Content Affinity Composition Index
Beach & Intimate Wear 0.05% 19.55x
National Parks 0.30% 18.69x
Community Planning & Transportation 0.68% 17.00x
Party Suppliers 0.10% 16.41x
Career Cluster A 1.63% 16.30x
Auctions & Repossessions 0.04% 16.04x
Illinois 0.06% 16.04x
Fashion & Retail 0.28% 15.93x
Cruise Vacations 2.34% 15.91x
Flower Shopping 0.07% 15.47x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female