Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 3.6 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 40.02% 32.04x
Retired Assisted Living Shoppers 40.99% 31.09x
Discount Flight Searchers 44.19% 30.82x
Texas Activity Researchers 36.01% 29.72x
Louisiana Activities Researchers 36.76% 29.66x
Budget Grocery Shoppers 37.00% 29.65x
Retired Health Insurance Researchers 37.56% 29.30x
Nashville Activity Researchers 37.52% 29.12x
Bargain Shopping Researchers 34.68% 28.38x
Big Box Shoppers 39.37% 28.34x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.37% 1.44x
Bonobos 0.10% 1.40x
Supreme 0.01% 1.38x
Mens Wearhouse 0.59% 1.35x
REI 0.02% 1.24x
Uniqlo 0.02% 1.24x
Johnston and Murphy 0.52% 1.22x
White House Black Market 0.37% 1.22x
Buckle 0.27% 1.13x
Topshop 0.02% 1.09x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is thetrain.com.

Website Composition Index
thetrain.com 1.32% 47.91x
bnsf.com 2.04% 38.60x
amtrak.com 2.65% 34.35x
amtrakvacations.com 6.88% 34.16x
trolleytours.com 1.00% 33.93x
tauck.com 1.04% 33.19x
trn.trains.com 2.95% 31.14x
travelweekly.com 1.19% 29.63x
visitwilliamsburg.com 1.25% 29.51x
visitmaryland.org 2.33% 28.89x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 18.15x
As Seen On TV Products 0.09% 15.48x
National Parks 4.18% 15.34x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.32% 15.23x
Southern California Cluster 1.09% 14.68x
South Carolina Travel 0.22% 14.00x
Healthcare Jobs 2.33% 13.51x
Holiday Gifts 0.73% 13.34x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.29% 13.27x
Low Budget Shoppers 1.36% 13.26x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female