Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.2 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 36.43% 46.01x
Discount Flight Searchers 38.63% 44.97x
Retired Assisted Living Shoppers 34.88% 43.33x
Texas Activity Researchers 30.86% 42.68x
Louisiana Activities Researchers 30.22% 41.74x
Nashville Activity Researchers 32.81% 41.08x
Retired Health Insurance Researchers 30.12% 40.57x
Budget Grocery Shoppers 30.00% 40.31x
Travel Researchers 38.44% 39.54x
Bargain Shopping Researchers 28.35% 38.06x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Uniqlo.

Location Composition Index
Uniqlo 0.03% 1.59x
Jos A. Bank Clothiers 0.42% 1.46x
Mens Wearhouse 0.65% 1.39x
Johnston and Murphy 0.18% 1.32x
Supreme 0.01% 1.32x
Club Monaco 0.02% 1.28x
Bonobos 0.07% 1.26x
Columbia 0.02% 1.23x
REI 0.02% 1.20x
American Apparel 0.05% 1.17x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is thetrain.com.

Website Composition Index
thetrain.com 1.73% 67.11x
americanqueensteamboatcompany.com 1.05% 63.61x
railwayage.com 1.14% 59.69x
bnsf.com 2.42% 52.55x
amtrak.com 2.99% 48.65x
amtrakvacations.com 7.75% 46.50x
aa.com 1.27% 45.90x
trolleytours.com 1.26% 44.99x
tauck.com 1.30% 43.07x
alaskatravel.com 1.08% 42.38x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 21.84x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.53% 20.46x
National Parks 5.58% 20.14x
As Seen On TV Products 0.13% 19.23x
Southern California Cluster 1.60% 17.52x
South Carolina Travel 0.36% 17.27x
Healthcare Jobs 3.16% 17.26x
Cruise Vacations 28.01% 16.82x
Low Budget Shoppers 2.03% 16.55x
London Tourism 0.39% 16.39x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female