Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.7 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 36.11% 26.38x
Family Adventures Travelers 27.93% 26.11x
Retired Assisted Living Shoppers 30.64% 24.84x
Budget Grocery Shoppers 29.23% 23.96x
Retired Health Insurance Researchers 30.48% 23.87x
Work Comes First Travelers 24.19% 23.54x
Retired Budget Healthcare Shoppers 30.45% 22.41x
Big Box Shoppers 29.32% 22.37x
Orlando Activities Researchers 18.96% 21.48x
Job Seekers 21.54% 21.10x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.92x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrakvacations.com.

Website Composition Index
amtrakvacations.com 2.06% 42.71x
cruisemaven.com 1.21% 41.37x
ncl.com 1.07% 39.71x
americanqueensteamboatcompany.com 1.35% 32.00x
blair.com 1.15% 31.06x
nyandcompany.com 1.08% 30.53x
careerbuilder.com 3.12% 29.02x
crackerbarrel.com 1.65% 27.97x
applitrack.com 1.03% 27.90x
familydollar.com 1.02% 27.81x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.

Content Affinity Composition Index
National Parks 0.45% 20.80x
Illinois 0.22% 20.02x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.21% 19.33x
Holiday Gifts 0.04% 19.26x
Party Suppliers 0.34% 18.94x
Career Cluster A 3.29% 18.82x
Cruise Vacations 3.33% 18.02x
Vitamin Shoppers 0.19% 17.47x
Custom Gifts 0.17% 17.35x
Women Shoppers 1.12% 16.89x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female