Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 4 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 40.11% 28.68x
Discount Flight Searchers 41.84% 28.47x
Orlando Activities Researchers 35.86% 27.80x
Budget Grocery Shoppers 37.63% 27.11x
Retired Health Insurance Researchers 36.90% 27.09x
Work Hard, Play Hard Travelers 37.30% 26.91x
Louisiana Activities Researchers 34.59% 25.94x
Legal Advice Researchers 34.41% 25.60x
Big Box Shoppers 39.40% 25.60x
Family Adventures Travelers 33.82% 25.45x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Talbots.

Location Composition Index
Talbots 0.03% 1.47x
Coach 0.02% 1.39x
Ann Taylor 0.01% 1.32x
Madewell 0.01% 1.29x
Free People 0.01% 1.29x
Dressbarn 0.02% 1.28x
Chicos 0.04% 1.26x
H&M 0.04% 1.25x
Eddie Bauer 0.01% 1.20x
Urban Outfitters 0.02% 1.20x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.

Website Composition Index
bnsf.com 1.41% 40.61x
amtrak.com 1.91% 36.05x
trn.trains.com 1.93% 34.76x
amtrakvacations.com 4.81% 34.71x
lensa.com 1.58% 32.24x
viator.com 1.74% 30.96x
hotels-for-everyone.com 1.29% 30.38x
usparklodging.com 1.22% 28.97x
mhvillage.com 1.09% 28.85x
cruiseweb.com 2.63% 28.30x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.

Content Affinity Composition Index
National Parks 2.91% 18.68x
As Seen On TV Products 0.05% 18.33x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.16% 18.20x
Southern California Cluster 0.59% 18.00x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.10% 17.15x
Beach Vacations 5.02% 16.56x
Healthcare Jobs 1.68% 16.41x
Senior Care 0.76% 16.16x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 15.43x
Cruise Vacations 18.53% 15.38x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female