Explore the Train Travelers Audience
Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Train Travelers audience.
INTERESTS
The Train Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Train Travelers audience is Orlando Activities Researchers.
| Interest | Composition | Index |
| Orlando Activities Researchers | 37.92% | 35.17x |
| Retired Assisted Living Shoppers | 40.61% | 35.02x |
| Discount Flight Searchers | 42.74% | 34.62x |
| Budget Grocery Shoppers | 37.81% | 33.17x |
| Retired Health Insurance Researchers | 37.64% | 32.49x |
| Louisiana Activities Researchers | 35.97% | 32.33x |
| Texas Activity Researchers | 33.96% | 32.24x |
| Nashville Activity Researchers | 35.57% | 31.76x |
| Bargain Shopping Researchers | 34.39% | 31.09x |
| Big Box Shoppers | 40.82% | 31.06x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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APPAREL RETAILERS
The Train Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Train Travelers audience is Express.
| Location | Composition | Index |
| Express | 0.03% | 1.28x |
| Gap | 0.09% | 1.28x |
| Brooks Brothers | 0.03% | 1.27x |
| Carhartt | 0.06% | 1.20x |
| Eddie Bauer | 0.02% | 1.19x |
| Uniqlo | 0.01% | 1.17x |
| Tommy Bahama | 0.03% | 1.16x |
| H&M | 0.06% | 1.15x |
| Urban Outfitters | 0.04% | 1.14x |
| Journeys | 0.05% | 1.13x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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WEBSITES
The Train Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.
| Website | Composition | Index |
| bnsf.com | 1.68% | 41.15x |
| amtrak.com | 2.18% | 38.14x |
| amtrakvacations.com | 5.62% | 37.90x |
| viator.com | 2.68% | 35.59x |
| lensa.com | 2.29% | 34.67x |
| trn.trains.com | 2.28% | 34.36x |
| visitmaryland.org | 1.60% | 33.42x |
| hotels-for-everyone.com | 1.80% | 32.08x |
| enterprise.com | 4.27% | 31.93x |
| mhvillage.com | 1.52% | 31.41x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Train Travelers audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.07% | 18.55x |
| National Parks | 3.65% | 18.08x |
| Southern California Cluster | 0.86% | 17.35x |
| South Carolina Travel | 0.17% | 16.71x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.24% | 16.53x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.23% | 16.46x |
| Senior Care | 1.09% | 15.70x |
| Healthcare Jobs | 2.03% | 15.63x |
| Cruise Vacations | 20.50% | 15.59x |
| Discount Shopping | 2.39% | 15.42x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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DEMOGRAPHICS
The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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