Explore the Train Travelers Audience
Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Train Travelers audience.
INTERESTS
The Train Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 40.11% | 28.68x |
| Discount Flight Searchers | 41.84% | 28.47x |
| Orlando Activities Researchers | 35.86% | 27.80x |
| Budget Grocery Shoppers | 37.63% | 27.11x |
| Retired Health Insurance Researchers | 36.90% | 27.09x |
| Work Hard, Play Hard Travelers | 37.30% | 26.91x |
| Louisiana Activities Researchers | 34.59% | 25.94x |
| Legal Advice Researchers | 34.41% | 25.60x |
| Big Box Shoppers | 39.40% | 25.60x |
| Family Adventures Travelers | 33.82% | 25.45x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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APPAREL RETAILERS
The Train Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Train Travelers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.03% | 1.47x |
| Coach | 0.02% | 1.39x |
| Ann Taylor | 0.01% | 1.32x |
| Madewell | 0.01% | 1.29x |
| Free People | 0.01% | 1.29x |
| Dressbarn | 0.02% | 1.28x |
| Chicos | 0.04% | 1.26x |
| H&M | 0.04% | 1.25x |
| Eddie Bauer | 0.01% | 1.20x |
| Urban Outfitters | 0.02% | 1.20x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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WEBSITES
The Train Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.
| Website | Composition | Index |
| bnsf.com | 1.41% | 40.61x |
| amtrak.com | 1.91% | 36.05x |
| trn.trains.com | 1.93% | 34.76x |
| amtrakvacations.com | 4.81% | 34.71x |
| lensa.com | 1.58% | 32.24x |
| viator.com | 1.74% | 30.96x |
| hotels-for-everyone.com | 1.29% | 30.38x |
| usparklodging.com | 1.22% | 28.97x |
| mhvillage.com | 1.09% | 28.85x |
| cruiseweb.com | 2.63% | 28.30x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 2.91% | 18.68x |
| As Seen On TV Products | 0.05% | 18.33x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.16% | 18.20x |
| Southern California Cluster | 0.59% | 18.00x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.10% | 17.15x |
| Beach Vacations | 5.02% | 16.56x |
| Healthcare Jobs | 1.68% | 16.41x |
| Senior Care | 0.76% | 16.16x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 15.43x |
| Cruise Vacations | 18.53% | 15.38x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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DEMOGRAPHICS
The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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