Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 20.51% 24.66x
Family Adventures Travelers 13.92% 23.73x
Retired Budget Healthcare Shoppers 21.67% 22.11x
Discount Flight Searchers 26.70% 20.72x
Budget Grocery Shoppers 17.66% 20.13x
Work Comes First Travelers 9.68% 20.08x
Heart Surgery Researchers 12.82% 19.11x
Home Buyers 14.58% 18.07x
Flower Delivery Shoppers 13.08% 18.04x
Retired Wealthy Assisted Living Researchers 20.92% 17.67x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Gap.

Location Composition Index
Gap 0.02% 1.30x
LOFT 0.02% 1.27x
Forever 21 0.01% 1.20x
Zumiez 0.03% 1.13x
H&M 0.01% 1.12x
Old Navy 0.03% 1.11x
American Eagle Outfitters 0.02% 1.10x
Eddie Bauer 0.01% 1.09x
Lane Bryant 0.01% 1.08x
Chicos 0.01% 1.03x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is amtrak.com.

Website Composition Index
amtrak.com 1.36% 63.17x
amtrakvacations.com 4.47% 47.86x
cruisemaven.com 2.47% 45.48x
americanqueensteamboatcompany.com 1.82% 39.09x
rome2rio.com 17.90% 31.00x
railwayage.com 2.55% 27.67x
expedia.com 2.16% 20.76x
followmeaway.com 1.22% 19.34x
numbeo.com 2.78% 16.39x
cruisecritic.com 2.56% 16.18x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.

Content Affinity Composition Index
National Parks 0.17% 17.08x
Community Planning & Transportation 0.43% 17.00x
Cruise Vacations 1.77% 15.03x
Hobby Vehicles 0.19% 14.68x
San Francisco Tourism 0.03% 10.61x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.10% 9.49x
Arts & Crafts 0.03% 9.39x
Healthcare Jobs 0.07% 8.98x
Career Cluster A 0.38% 8.87x
Discount Travel 9.72% 8.75x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female