Explore the Train Travelers Audience
Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Train Travelers audience.
INTERESTS
The Train Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Train Travelers audience is Discount Flight Searchers.
| Interest | Composition | Index |
| Discount Flight Searchers | 43.04% | 27.65x |
| Retired Assisted Living Shoppers | 42.32% | 27.53x |
| Orlando Activities Researchers | 38.81% | 27.11x |
| Budget Grocery Shoppers | 39.82% | 26.02x |
| Retired Health Insurance Researchers | 39.79% | 25.68x |
| Louisiana Activities Researchers | 36.58% | 25.49x |
| Legal Advice Researchers | 35.86% | 24.72x |
| Big Box Shoppers | 41.78% | 24.64x |
| Texas Activity Researchers | 35.70% | 24.61x |
| Nashville Activity Researchers | 36.06% | 24.45x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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APPAREL RETAILERS
The Train Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Train Travelers audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.02% | 1.28x |
| Urban Outfitters | 0.04% | 1.19x |
| Talbots | 0.03% | 1.19x |
| REI | 0.01% | 1.18x |
| Dressbarn | 0.03% | 1.16x |
| Forever 21 | 0.05% | 1.16x |
| Belk | 0.01% | 1.14x |
| Old Navy | 0.09% | 1.13x |
| Ann Taylor | 0.02% | 1.12x |
| Madewell | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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WEBSITES
The Train Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Train Travelers audience is bnsf.com.
| Website | Composition | Index |
| bnsf.com | 1.66% | 44.85x |
| amtrakvacations.com | 5.46% | 40.97x |
| amtrak.com | 2.20% | 40.97x |
| lensa.com | 1.87% | 40.14x |
| viator.com | 2.09% | 39.27x |
| hotels-for-everyone.com | 1.52% | 37.53x |
| trn.trains.com | 2.22% | 37.14x |
| mhvillage.com | 1.26% | 36.10x |
| enterprise.com | 3.10% | 35.66x |
| princess.com | 4.42% | 34.81x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 3.12% | 17.02x |
| As Seen On TV Products | 0.05% | 16.20x |
| Southern California Cluster | 0.70% | 15.99x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.17% | 15.21x |
| Beach Vacations | 5.56% | 15.00x |
| Healthcare Jobs | 1.77% | 14.79x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.18% | 14.49x |
| Cruise Vacations | 18.97% | 14.45x |
| Senior Care | 0.88% | 14.44x |
| South Carolina Travel | 0.13% | 14.30x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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DEMOGRAPHICS
The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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