Explore the Train Travelers Audience
Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Train Travelers audience.
INTERESTS
The Train Travelers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.
| Interest | Composition | Index |
| Retired Assisted Living Shoppers | 20.51% | 24.66x |
| Family Adventures Travelers | 13.92% | 23.73x |
| Retired Budget Healthcare Shoppers | 21.67% | 22.11x |
| Discount Flight Searchers | 26.70% | 20.72x |
| Budget Grocery Shoppers | 17.66% | 20.13x |
| Work Comes First Travelers | 9.68% | 20.08x |
| Heart Surgery Researchers | 12.82% | 19.11x |
| Home Buyers | 14.58% | 18.07x |
| Flower Delivery Shoppers | 13.08% | 18.04x |
| Retired Wealthy Assisted Living Researchers | 20.92% | 17.67x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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APPAREL RETAILERS
The Train Travelers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Train Travelers audience is Gap.
| Location | Composition | Index |
| Gap | 0.02% | 1.30x |
| LOFT | 0.02% | 1.27x |
| Forever 21 | 0.01% | 1.20x |
| Zumiez | 0.03% | 1.13x |
| H&M | 0.01% | 1.12x |
| Old Navy | 0.03% | 1.11x |
| American Eagle Outfitters | 0.02% | 1.10x |
| Eddie Bauer | 0.01% | 1.09x |
| Lane Bryant | 0.01% | 1.08x |
| Chicos | 0.01% | 1.03x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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WEBSITES
The Train Travelers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Train Travelers audience is amtrak.com.
| Website | Composition | Index |
| amtrak.com | 1.36% | 63.17x |
| amtrakvacations.com | 4.47% | 47.86x |
| cruisemaven.com | 2.47% | 45.48x |
| americanqueensteamboatcompany.com | 1.82% | 39.09x |
| rome2rio.com | 17.90% | 31.00x |
| railwayage.com | 2.55% | 27.67x |
| expedia.com | 2.16% | 20.76x |
| followmeaway.com | 1.22% | 19.34x |
| numbeo.com | 2.78% | 16.39x |
| cruisecritic.com | 2.56% | 16.18x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Train Travelers audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.17% | 17.08x |
| Community Planning & Transportation | 0.43% | 17.00x |
| Cruise Vacations | 1.77% | 15.03x |
| Hobby Vehicles | 0.19% | 14.68x |
| San Francisco Tourism | 0.03% | 10.61x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.10% | 9.49x |
| Arts & Crafts | 0.03% | 9.39x |
| Healthcare Jobs | 0.07% | 8.98x |
| Career Cluster A | 0.38% | 8.87x |
| Discount Travel | 9.72% | 8.75x |
Composition Percentage:
The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
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DEMOGRAPHICS
The Train Travelers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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