Dstillery Audiences

TRAIN TRAVELERS

Audience Size: 2.9 Million Devices

Explore the Train Travelers Audience

Below you'll find more information about the Train Travelers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Train Travelers audience.

Dstillery Crafted Audiences

INTERESTS

The Train Travelers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Train Travelers audience is Retired Assisted Living Shoppers.

Interest Composition Index
Retired Assisted Living Shoppers 34.72% 22.77x
Discount Flight Searchers 36.83% 22.71x
Retired Health Insurance Researchers 31.30% 20.31x
Budget Grocery Shoppers 31.16% 19.82x
Mailing & Shipping Shoppers 32.19% 19.71x
Retirees 29.03% 19.49x
Bargain Shopping Researchers 28.51% 19.44x
Auto Insurance Shoppers 30.93% 19.31x
Recreational Sports Participants 33.57% 18.92x
Job Seekers 34.48% 18.76x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Interest attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Train Travelers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Train Travelers audience is Hugo Boss.

Location Composition Index
Hugo Boss 0.04% 1.46x
Ann Taylor 0.18% 1.41x
LOFT 0.05% 1.24x
Dressbarn 0.05% 1.24x
Banana Republic 0.07% 1.20x
H&M 0.04% 1.18x
LL Bean 0.01% 1.18x
Ralph Lauren 0.01% 1.06x
American Eagle Outfitters 0.06% 1.05x
Zumiez 0.03% 1.05x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Location attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Train Travelers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Train Travelers audience is thetrain.com.

Website Composition Index
thetrain.com 2.76% 69.02x
amtrak.com 2.86% 61.85x
amtrakvacations.com 7.12% 61.60x
americanqueensteamboatcompany.com 1.34% 58.02x
bnsf.com 2.68% 56.90x
railwayage.com 1.48% 53.71x
alaskatravel.com 1.13% 51.30x
trn.trains.com 3.28% 48.97x
usparklodging.com 1.91% 46.32x
aa.com 2.15% 42.86x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Web attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Train Travelers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 17.07x
National Parks 5.26% 16.56x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.69% 14.99x
As Seen On TV Products 0.15% 13.27x
Local Events & Travel Guide 11.03% 13.05x
Community Planning & Transportation 1.48% 12.67x
Healthcare Jobs 3.38% 12.52x
Cruise Vacations 27.84% 12.36x
Caribbean Vacation 3.48% 12.30x
South Carolina Travel 0.49% 11.96x
Composition Percentage: The overlap percentage between the Train Travelers audience and the Content Affinity attribute.
Index: A comparison of the Train Travelers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Train Travelers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female