Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 4.5 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 48.99% 27.31x
Custom Home Lighting Shoppers 48.92% 26.93x
Home Custom Bedroom Decorators 48.93% 26.93x
San Diego Activities Researchers 51.37% 26.31x
Wine Lovers 41.99% 25.69x
Orlando Activities Researchers 43.60% 25.51x
Luxury Second Home Owners 42.64% 25.47x
Nashville Activity Researchers 43.97% 25.20x
Travel Guide and Review Readers 53.78% 24.42x
Mens Business Clothes Shoppers 48.54% 23.99x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.08x
American Apparel 0.04% 1.77x
Bonobos 0.02% 1.72x
REI 0.02% 1.69x
Urban Outfitters 0.05% 1.60x
Ann Taylor 0.02% 1.55x
Uniqlo 0.02% 1.54x
The North Face 0.02% 1.51x
Free People 0.03% 1.49x
Zara 0.03% 1.48x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is viator.com.

Website Composition Index
viator.com 2.17% 39.03x
alltrails.com 5.13% 38.97x
adventurouskate.com 1.32% 37.99x
heartmybackpack.com 1.08% 37.10x
cntraveller.com 4.21% 36.05x
bemytravelmuse.com 2.28% 35.41x
adventureinyou.com 1.08% 34.93x
lonelyplanet.com 5.45% 34.69x
travelpassionate.com 1.30% 33.57x
roughguides.com 3.49% 33.50x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.30% 22.43x
London Tourism 0.18% 19.59x
San Francisco Tourism 1.28% 18.32x
Travel Adventure 16.73% 18.26x
National Parks 3.12% 17.93x
Teaching Abroad 0.19% 17.41x
Mexico Travel 0.45% 16.84x
England Tourism 0.05% 16.53x
Sports - Skiing, Snowboarding 0.02% 16.24x
London Tourism & Events 0.26% 15.79x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female