Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.9 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Travel Insurance and Safety Researchers.

Interest Composition Index
Travel Insurance and Safety Researchers 68.64% 36.09x
Winter Holiday Celebrators 69.49% 35.67x
Online Investors 48.83% 33.59x
Entrepreneurs 38.14% 31.61x
Comedy Fans 45.32% 29.91x
Coachella Enthusiasts 57.99% 29.80x
Comedy Movie and TV Enthusiasts 21.17% 28.92x
Dog Lovers 17.36% 28.75x
Pet Lovers 28.20% 28.57x
Ikea Enthusiasts 45.51% 28.01x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Gymboree.

Location Composition Index
Gymboree 0.02% 1.27x
Maurices 0.03% 1.12x
Zumiez 0.01% 1.02x
Old Navy 0.01% 0.95x
Urban Outfitters 0.01% 0.91x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is finallynews.com.

Website Composition Index
finallynews.com 7.41% 51.17x
science-junkies.com 2.46% 47.98x
lifelistener.com 1.86% 47.31x
economicr.com 1.58% 46.43x
foodfortravel.com 2.82% 45.07x
epiqlife.com 3.13% 44.52x
mindfulgazette.com 1.28% 44.24x
shliza.com 1.73% 44.18x
nanoresort.com 2.99% 44.07x
scientificfeed.com 3.05% 44.02x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is Parenting Blogs.

Content Affinity Composition Index
Parenting Blogs 1.11% 18.10x
Assorted Topics (Car News, Animals, Viral Media) 0.79% 14.13x
Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) 45.16% 13.55x
Conscious Living 1.13% 13.11x
Muscle Cars 2.13% 12.08x
Assorted Topics (Freebies, Gardens, Jewelry) 0.68% 10.84x
Entertainment & Viral News 10.31% 10.73x
Video Content Sites 0.20% 10.36x
Environmental Conservation 0.02% 10.19x
Assorted Topics (College Sports, Anime, Business, Social Media, Food) 5.21% 9.53x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female