Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 555.2 Thousand Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 555.2 thousand unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 31.88% 69.96x
Restaurant Researchers 24.49% 66.82x
Luxury Travel Researchers 33.07% 66.70x
Home Custom Bedroom Decorators 6.30% 65.73x
Custom Home Lighting Shoppers 6.28% 65.57x
Luxury Second Home Owners 30.57% 62.16x
Sightseeing Travelers 36.18% 59.65x
Work Comes First Travelers 12.86% 53.79x
Study Abroad Researchers 31.27% 50.74x
Orlando Activities Researchers 3.86% 49.39x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.55x
Levi Strauss 0.01% 3.09x
Lululemon 0.02% 2.21x
Victoria's Secret 0.03% 2.09x
Dressbarn 0.02% 1.65x
Old Navy 0.03% 1.54x
White House Black Market 0.02% 1.52x
Talbots 0.02% 1.50x
H&M 0.02% 1.49x
Mens Wearhouse 0.02% 1.35x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.25% 94.79x
lonelyplanet.com 1.65% 93.46x
budgetyourtrip.com 3.68% 55.13x
thewholeworldisaplayground.com 1.15% 53.04x
dangerous-business.com 3.05% 50.60x
worldtravelguide.net 1.19% 50.33x
adventurouskate.com 1.11% 50.23x
travelpassionate.com 1.15% 49.44x
bemytravelmuse.com 3.40% 49.22x
earthtrekkers.com 12.91% 46.79x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 10.00% 30.28x
Nature & Wildlife 4.09% 20.39x
Writing & Publishing 0.26% 19.89x
Smart Travel 0.99% 17.91x
Local Events & Travel Guide 13.30% 17.29x
Caribbean Vacation 1.31% 16.74x
Backpacking 2.74% 16.70x
Foreign Language Education 0.18% 15.96x
International Travel 0.60% 15.35x
Book Publishers 0.50% 15.13x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male