Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 3.2 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 39.58% 24.13x
Custom Home Lighting Shoppers 34.00% 23.81x
Home Custom Bedroom Decorators 34.00% 23.80x
Netherlands Trip Planners 42.34% 23.52x
San Diego Activities Researchers 44.41% 23.41x
Luxury Travel Researchers 32.19% 23.19x
Travel Reward Points Enthusiasts 37.83% 23.06x
New York City Events Researchers 42.74% 22.77x
Discount Flight Searchers 41.02% 22.73x
Trendy Shoe Shoppers 36.43% 22.63x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.88x
Joe's Jeans 0.01% 2.81x
Ralph Lauren 0.02% 2.49x
Calvin Klein 0.02% 2.26x
Club Monaco 0.02% 2.13x
Zara 0.05% 2.03x
Saint Laurent Paris 0.02% 2.03x
Intermix 0.02% 1.94x
Levi Strauss 0.02% 1.92x
American Apparel 0.06% 1.92x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is sleepinginairports.net.

Website Composition Index
sleepinginairports.net 1.34% 66.30x
lonelyplanet.com 6.08% 64.87x
icelandair.us 1.41% 63.33x
nationalgeographicexpeditions.com 1.54% 62.89x
iheartreykjavik.net 1.09% 61.98x
adventurouskate.com 1.56% 58.71x
thepointsguy.com 1.95% 58.27x
thehotelguru.com 1.12% 56.31x
whattowearonvacation.com 1.05% 55.82x
likealocalguide.com 1.67% 54.19x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.82% 25.47x
London Tourism 0.96% 22.41x
Scotland Travel 0.62% 21.05x
Travel Adventure 30.05% 20.98x
London Tourism & Events 0.62% 20.09x
Teaching Abroad 0.51% 19.78x
San Francisco Tourism 3.95% 19.17x
Mexico Travel 1.52% 18.74x
National Parks 5.40% 18.38x
Washington D.C. Hotels 0.04% 16.94x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male