Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.8 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 51.44% 36.84x
Nature and Outdoors Book Readers 41.94% 36.17x
Custom Home Lighting Shoppers 36.92% 35.48x
Home Custom Bedroom Decorators 36.89% 35.47x
San Diego Activities Researchers 41.92% 35.31x
Netherlands Trip Planners 41.54% 34.42x
Travel Researchers 46.82% 33.76x
Trendy Shoe Shoppers 37.68% 33.16x
Mens Business Clothes Shoppers 36.88% 33.14x
Nashville Activity Researchers 36.22% 33.13x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.60x
Everlane 0.02% 2.50x
Bonobos 0.20% 2.34x
Armani 0.06% 1.74x
REI 0.03% 1.65x
Saint Laurent Paris 0.02% 1.60x
Jos A. Bank Clothiers 0.52% 1.60x
Uniqlo 0.04% 1.60x
Urban Outfitters 0.10% 1.56x
American Apparel 0.07% 1.55x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.31% 67.76x
nationalgeographicexpeditions.com 1.14% 65.71x
icelandair.us 1.01% 65.13x
lonelyplanet.com 10.42% 63.45x
heartmybackpack.com 1.56% 59.02x
europeupclose.com 1.32% 57.86x
zicasso.com 1.46% 57.41x
thepointsguy.com 1.44% 57.18x
adventurouskate.com 2.28% 55.96x
whattowearonvacation.com 1.21% 55.60x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.91% 27.92x
London Tourism 0.59% 26.19x
Teaching Abroad 0.41% 21.92x
International Travel 1.30% 21.64x
Travel Adventure 29.37% 21.61x
Scotland Travel 0.51% 21.23x
San Francisco Tourism 3.26% 21.19x
Mexico Travel 1.09% 21.09x
London Tourism & Events 0.53% 21.04x
England Tourism 0.11% 20.57x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female