Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Custom Home Lighting Shoppers.
| Interest | Composition | Index |
| Custom Home Lighting Shoppers | 33.58% | 41.30x |
| Home Custom Bedroom Decorators | 33.57% | 41.30x |
| Nature and Outdoors Book Readers | 38.98% | 39.27x |
| San Diego Activities Researchers | 38.38% | 37.31x |
| Orlando Activities Researchers | 31.78% | 36.48x |
| Executive and C-Suite | 30.73% | 35.90x |
| Work Comes First Travelers | 36.25% | 35.60x |
| Cholesterol Researchers | 31.88% | 35.47x |
| Wine Lovers | 33.94% | 34.55x |
| Luxury Travel Researchers | 35.70% | 34.17x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.01% | 1.89x |
| J. Crew | 0.01% | 1.66x |
| Eddie Bauer | 0.01% | 1.63x |
| Gap | 0.02% | 1.52x |
| Dressbarn | 0.02% | 1.43x |
| Chicos | 0.02% | 1.42x |
| American Eagle Outfitters | 0.02% | 1.37x |
| White House Black Market | 0.02% | 1.34x |
| Michael Kors | 0.01% | 1.32x |
| Jos A. Bank Clothiers | 0.01% | 1.31x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is roughguides.com.
| Website | Composition | Index |
| roughguides.com | 1.02% | 44.93x |
| lonelyplanet.com | 13.82% | 43.76x |
| theculturetrip.com | 1.59% | 39.06x |
| heartmybackpack.com | 1.24% | 38.31x |
| jetsetter.com | 2.88% | 36.15x |
| adventurouskate.com | 1.11% | 34.60x |
| thebrokebackpacker.com | 1.01% | 33.45x |
| escapehere.com | 1.71% | 33.30x |
| finecooking.com | 2.13% | 32.66x |
| worldtravelguide.net | 1.30% | 31.49x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is National Parks.
| Content Affinity | Composition | Index |
| National Parks | 0.68% | 31.22x |
| European Museums, Restaurants & Events | 0.39% | 30.13x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.09% | 27.65x |
| Weather Information | 0.18% | 22.12x |
| London Tourism & Events | 0.06% | 21.73x |
| Cuba & Mexico Media | 0.17% | 21.17x |
| Travel Adventure | 11.06% | 21.12x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.08% | 20.38x |
| Local Events & Travel Guide | 13.24% | 19.16x |
| Caribbean Vacation | 1.06% | 19.15x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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