Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 3.4 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 41.64% 32.76x
Custom Home Lighting Shoppers 41.64% 32.76x
Travel Guide and Review Readers 48.55% 31.74x
Nature and Outdoors Book Readers 44.25% 31.58x
San Diego Activities Researchers 48.69% 30.79x
Luxury Second Home Owners 39.16% 29.97x
Luxury Travel Researchers 41.70% 29.82x
Orlando Activities Researchers 38.99% 29.75x
Wine Lovers 39.31% 29.50x
Mens Business Clothes Shoppers 40.07% 29.47x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.00x
Mens Wearhouse 0.10% 1.84x
J. Crew 0.01% 1.80x
H&M 0.02% 1.80x
Urban Outfitters 0.01% 1.68x
Lululemon 0.01% 1.56x
Jos A. Bank Clothiers 0.01% 1.37x
Victoria's Secret 0.04% 1.36x
LOFT 0.02% 1.28x
Michael Kors 0.01% 1.26x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.03% 33.00x
alltrails.com 4.20% 32.94x
viator.com 1.56% 31.21x
budgetyourtrip.com 1.32% 30.52x
adventureinyou.com 1.12% 29.64x
cntraveller.com 4.27% 29.18x
cheapair.com 1.73% 29.08x
adventurouskate.com 1.58% 28.18x
heartmybackpack.com 1.48% 27.76x
roughguides.com 3.40% 27.62x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.37% 28.57x
London Tourism 0.17% 26.82x
Teaching Abroad 0.19% 26.45x
National Parks 3.04% 23.48x
San Francisco Tourism 0.98% 22.52x
Travel Adventure 18.79% 21.81x
Scotland Travel 0.23% 19.82x
Mexico Travel 0.42% 19.58x
Weather Information 1.50% 18.57x
London Tourism & Events 0.25% 18.55x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female