Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 40.60% | 40.20x |
| Home Custom Bedroom Decorators | 48.77% | 36.46x |
| Custom Home Lighting Shoppers | 48.77% | 36.46x |
| San Diego Activities Researchers | 52.27% | 33.81x |
| Orlando Activities Researchers | 44.52% | 31.75x |
| Wine Lovers | 45.03% | 31.70x |
| Luxury Second Home Owners | 45.07% | 31.48x |
| Travel Guide and Review Readers | 55.82% | 31.45x |
| Luxury Travel Researchers | 50.17% | 31.35x |
| Cholesterol Researchers | 41.62% | 31.18x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is H&M.
| Location | Composition | Index |
| H&M | 0.01% | 2.17x |
| Old Navy | 0.03% | 1.71x |
| Zumiez | 0.01% | 1.71x |
| Talbots | 0.01% | 1.64x |
| American Eagle Outfitters | 0.02% | 1.60x |
| Banana Republic | 0.01% | 1.49x |
| LOFT | 0.01% | 1.46x |
| Gap | 0.01% | 1.40x |
| Chicos | 0.01% | 1.30x |
| Journeys | 0.02% | 1.25x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.
| Website | Composition | Index |
| alongdustyroads.com | 1.14% | 44.94x |
| roughguides.com | 2.73% | 40.19x |
| cheapair.com | 1.03% | 39.91x |
| alltrails.com | 1.11% | 39.51x |
| cntraveller.com | 3.55% | 38.03x |
| travelpassionate.com | 1.13% | 36.56x |
| gadventures.com | 1.04% | 35.07x |
| seattlemet.com | 1.48% | 34.65x |
| traveloregon.com | 1.65% | 34.01x |
| wta.org | 1.77% | 33.81x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 1.84% | 34.52x |
| National Parks | 1.78% | 25.95x |
| Scuba Diving | 0.09% | 25.87x |
| Travel Adventure | 13.91% | 25.26x |
| Weather Information | 0.85% | 21.19x |
| San Francisco Tourism | 0.35% | 20.69x |
| Canada Travel & Tourism | 0.78% | 20.24x |
| Mexico Travel | 0.21% | 20.02x |
| Smart Travel | 4.69% | 18.42x |
| Caribbean Vacation | 3.27% | 18.04x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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