Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.6 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 39.33% 24.84x
Home Custom Bedroom Decorators 33.34% 24.59x
Custom Home Lighting Shoppers 35.46% 24.27x
San Diego Activities Researchers 40.24% 24.18x
Netherlands Trip Planners 41.28% 24.01x
Luxury Travel Researchers 33.99% 23.33x
Trendy Shoe Shoppers 35.51% 23.33x
Discount Flight Searchers 39.70% 23.24x
Nashville Activity Researchers 33.02% 23.12x
Travel Reward Points Enthusiasts 37.78% 22.91x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is LOFT.

Location Composition Index
LOFT 0.10% 1.75x
Lululemon 0.12% 1.74x
Jos A. Bank Clothiers 0.31% 1.38x
Mens Wearhouse 0.42% 1.18x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is iheartreykjavik.net.

Website Composition Index
iheartreykjavik.net 1.04% 67.63x
sleepinginairports.net 1.17% 66.07x
nationalgeographicexpeditions.com 1.34% 61.65x
icelandair.us 1.22% 61.56x
adventurouskate.com 1.89% 57.00x
europeupclose.com 1.13% 56.70x
thepointsguy.com 1.70% 56.17x
lonelyplanet.com 8.41% 55.68x
heartmybackpack.com 1.25% 55.18x
travelpassionate.com 1.15% 54.69x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 8.27% 27.83x
Travel Adventure 32.19% 22.24x
San Francisco Tourism 4.00% 21.26x
National Parks 5.72% 19.52x
Smart Travel 11.38% 17.89x
International Travel 1.79% 17.74x
Weather Information 2.85% 16.97x
Backpacking 11.05% 16.70x
Bags & Luggage 3.17% 15.30x
Feminism 1.51% 14.94x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male