Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.7 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Netherlands Trip Planners.

Interest Composition Index
Netherlands Trip Planners 44.12% 24.05x
Nature and Outdoors Book Readers 40.29% 23.99x
Luxury Travel Researchers 34.19% 22.32x
Travel Reward Points Enthusiasts 42.49% 22.12x
Luxury Second Home Owners 29.19% 21.50x
Study Abroad Researchers 43.88% 21.11x
Sightseeing Travelers 45.47% 20.60x
Yogis 35.90% 20.44x
Restaurant Researchers 39.04% 20.25x
Home Design Enthusiasts 31.94% 20.16x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.12x
American Apparel 0.05% 2.05x
Club Monaco 0.02% 1.94x
Ann Taylor 0.03% 1.93x
Madewell 0.03% 1.87x
Intermix 0.02% 1.82x
Urban Outfitters 0.06% 1.77x
Levi Strauss 0.02% 1.65x
Kate Spade 0.03% 1.65x
J. Crew 0.05% 1.64x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is fodors.com.

Website Composition Index
fodors.com 30.67% 43.80x
hyatt.com 17.61% 35.93x
architecturaldigest.com 13.73% 32.66x
alltrails.com 15.55% 32.53x
vogue.com 16.69% 32.12x
smartertravel.com 19.41% 31.36x
skyscanner.com 14.78% 30.87x
timeout.com 36.24% 29.29x
atlasobscura.com 18.51% 29.06x
apartmenttherapy.com 22.25% 29.00x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 8.80% 26.21x
Scotland Travel 0.77% 22.25x
Travel Adventure 32.75% 21.57x
London Tourism 1.14% 21.42x
London Tourism & Events 0.75% 20.80x
Teaching Abroad 0.56% 19.94x
San Francisco Tourism 4.28% 18.50x
Mexico Travel 1.78% 18.46x
National Parks 5.77% 17.89x
Sports - Skiing, Snowboarding 0.06% 16.69x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999