Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 1.7 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 30.83% 41.31x
Custom Home Lighting Shoppers 30.83% 41.31x
Nature and Outdoors Book Readers 38.90% 38.24x
San Diego Activities Researchers 36.59% 37.77x
Work Comes First Travelers 34.25% 36.96x
Orlando Activities Researchers 29.35% 36.00x
Cholesterol Researchers 29.63% 35.70x
Executive and C-Suite 31.71% 34.78x
Mens Business Clothes Shoppers 35.75% 34.69x
Luxury Travel Researchers 34.72% 34.42x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.21x
Lululemon 0.01% 1.78x
Hollister 0.02% 1.54x
Chicos 0.02% 1.43x
Banana Republic 0.02% 1.42x
J. Crew 0.01% 1.42x
Gymboree 0.02% 1.40x
Gap 0.02% 1.36x
Jos A. Bank Clothiers 0.02% 1.32x
White House Black Market 0.02% 1.32x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is lonelyplanet.com.

Website Composition Index
lonelyplanet.com 10.35% 55.11x
theculturetrip.com 1.08% 46.68x
heartmybackpack.com 1.07% 44.57x
jetsetter.com 1.53% 37.80x
bemytravelmuse.com 3.67% 35.87x
worldtravelguide.net 1.23% 34.93x
finecooking.com 1.16% 34.41x
rei.com 1.20% 33.74x
earthtrekkers.com 10.00% 33.72x
twowanderingsoles.com 2.36% 33.52x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.27% 32.60x
National Parks 0.42% 28.47x
Weather Information 0.19% 24.42x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 22.96x
Cuba & Mexico Media 0.09% 22.14x
Travel Adventure 11.00% 21.94x
Canada Travel & Tourism 0.35% 21.46x
Men's Dress Shirt Shopping 0.06% 21.26x
Mexico Travel 0.08% 18.88x
Local Events & Travel Guide 12.77% 18.19x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male