Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.7 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 49.40% 55.09x
Travel Researchers 44.64% 50.42x
Nature and Outdoors Book Readers 39.35% 49.56x
Home Custom Bedroom Decorators 32.93% 48.95x
Custom Home Lighting Shoppers 35.42% 48.56x
San Diego Activities Researchers 39.66% 48.45x
Discount Flight Searchers 37.66% 46.81x
Luxury Travel Researchers 34.33% 46.62x
Netherlands Trip Planners 41.62% 46.54x
Wine Lovers 33.61% 46.52x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.01% 2.46x
Everlane 0.02% 2.43x
Bonobos 0.11% 2.31x
Levi Strauss 0.02% 2.16x
Patagonia 0.04% 2.16x
Supreme 0.03% 2.16x
Kate Spade 0.03% 2.07x
Madewell 0.04% 1.98x
American Apparel 0.07% 1.80x
Gap 0.10% 1.80x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is sleepinginairports.net.

Website Composition Index
sleepinginairports.net 1.04% 57.91x
nationalgeographicexpeditions.com 1.19% 53.75x
icelandair.us 1.08% 53.57x
heartmybackpack.com 1.29% 49.38x
europeupclose.com 1.12% 49.33x
adventurouskate.com 1.91% 49.21x
thepointsguy.com 1.51% 48.89x
travelpassionate.com 1.25% 47.72x
lonelyplanet.com 9.33% 47.20x
thehotelguru.com 1.39% 46.56x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 7.67% 32.80x
London Tourism 0.79% 29.99x
Scotland Travel 0.59% 25.94x
Travel Adventure 32.40% 25.74x
London Tourism & Events 0.60% 25.33x
San Francisco Tourism 3.81% 25.18x
Teaching Abroad 0.48% 25.04x
Mexico Travel 1.30% 24.68x
Assorted Topics (Elderly, Europe, Viral Media) 0.07% 22.72x
England Tourism 0.11% 22.50x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female