Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 1.9 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 36.74% 54.83x
Custom Home Lighting Shoppers 36.74% 54.83x
Nature and Outdoors Book Readers 43.33% 53.08x
San Diego Activities Researchers 41.27% 50.14x
Cholesterol Researchers 33.16% 47.95x
Orlando Activities Researchers 33.46% 47.79x
Executive and C-Suite 32.69% 46.99x
Wine Lovers 35.96% 46.92x
Luxury Travel Researchers 37.45% 46.15x
Eco-Conscious Consumers 33.78% 46.05x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.17x
Carhartt 0.06% 1.20x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is cntraveller.com.

Website Composition Index
cntraveller.com 1.33% 45.79x
roughguides.com 1.24% 44.25x
landmarktheatres.com 1.06% 40.68x
outdoorproject.com 1.47% 36.35x
heartmybackpack.com 1.22% 34.39x
wmata.com 1.08% 34.25x
opb.org 1.46% 33.55x
adventurouskate.com 1.00% 31.63x
jetsetter.com 4.61% 31.25x
thestranger.com 2.94% 30.73x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.60% 39.79x
National Parks 0.86% 37.62x
Travel Adventure 8.71% 29.39x
Weather Information 0.34% 28.76x
Cuba & Mexico Media 0.22% 25.08x
Local Events & Travel Guide 12.27% 24.68x
Smart Travel 2.24% 24.36x
Canada Travel & Tourism 0.47% 23.92x
Caribbean Vacation 1.45% 23.43x
University Press 0.61% 23.20x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male