Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 3.3 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 40.38% 33.59x
Custom Home Lighting Shoppers 40.38% 33.59x
Nature and Outdoors Book Readers 40.97% 33.23x
Travel Guide and Review Readers 48.64% 32.66x
San Diego Activities Researchers 45.87% 31.76x
Wine Lovers 36.88% 30.60x
Luxury Second Home Owners 37.03% 30.28x
Luxury Travel Researchers 40.66% 30.15x
Orlando Activities Researchers 37.24% 30.04x
Nashville Activity Researchers 36.45% 29.72x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.74x
Carhartt 0.12% 0.98x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.08% 40.62x
budgetyourtrip.com 1.03% 39.64x
alltrails.com 2.90% 36.56x
cheapair.com 1.38% 35.06x
roughguides.com 3.04% 34.08x
weather-and-climate.com 1.23% 33.97x
travelpassionate.com 1.32% 33.34x
heartmybackpack.com 1.63% 32.74x
travelmag.com 1.02% 32.43x
adventurouskate.com 1.60% 32.40x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.82% 31.17x
Teaching Abroad 0.17% 28.90x
London Tourism 0.11% 26.17x
National Parks 2.68% 25.55x
Travel Adventure 16.97% 23.71x
San Francisco Tourism 0.69% 23.39x
Scotland Travel 0.22% 22.06x
Mexico Travel 0.35% 21.16x
Scuba Diving 0.14% 19.68x
Weather Information 1.33% 19.63x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female