Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 555.2 thousand unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Travel Researchers.
| Interest | Composition | Index |
| Travel Researchers | 31.88% | 69.96x |
| Restaurant Researchers | 24.49% | 66.82x |
| Luxury Travel Researchers | 33.07% | 66.70x |
| Home Custom Bedroom Decorators | 6.30% | 65.73x |
| Custom Home Lighting Shoppers | 6.28% | 65.57x |
| Luxury Second Home Owners | 30.57% | 62.16x |
| Sightseeing Travelers | 36.18% | 59.65x |
| Work Comes First Travelers | 12.86% | 53.79x |
| Study Abroad Researchers | 31.27% | 50.74x |
| Orlando Activities Researchers | 3.86% | 49.39x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 3.55x |
| Levi Strauss | 0.01% | 3.09x |
| Lululemon | 0.02% | 2.21x |
| Victoria's Secret | 0.03% | 2.09x |
| Dressbarn | 0.02% | 1.65x |
| Old Navy | 0.03% | 1.54x |
| White House Black Market | 0.02% | 1.52x |
| Talbots | 0.02% | 1.50x |
| H&M | 0.02% | 1.49x |
| Mens Wearhouse | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.
| Website | Composition | Index |
| alongdustyroads.com | 1.25% | 94.79x |
| lonelyplanet.com | 1.65% | 93.46x |
| budgetyourtrip.com | 3.68% | 55.13x |
| thewholeworldisaplayground.com | 1.15% | 53.04x |
| dangerous-business.com | 3.05% | 50.60x |
| worldtravelguide.net | 1.19% | 50.33x |
| adventurouskate.com | 1.11% | 50.23x |
| travelpassionate.com | 1.15% | 49.44x |
| bemytravelmuse.com | 3.40% | 49.22x |
| earthtrekkers.com | 12.91% | 46.79x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 10.00% | 30.28x |
| Nature & Wildlife | 4.09% | 20.39x |
| Writing & Publishing | 0.26% | 19.89x |
| Smart Travel | 0.99% | 17.91x |
| Local Events & Travel Guide | 13.30% | 17.29x |
| Caribbean Vacation | 1.31% | 16.74x |
| Backpacking | 2.74% | 16.70x |
| Foreign Language Education | 0.18% | 15.96x |
| International Travel | 0.60% | 15.35x |
| Book Publishers | 0.50% | 15.13x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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