Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 16.7 Thousand Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 16.7 thousand unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is San Diego Activities Researchers.

Interest Composition Index
San Diego Activities Researchers 41.76% 127.45x
Orlando Activities Researchers 40.00% 120.58x
Home Design and Living Publication Readers 35.29% 119.43x
Mens Business Clothes Shoppers 38.82% 118.47x
Trendy Shoe Shoppers 34.71% 117.44x
Luxury Travel Researchers 41.18% 117.04x
Travel Guide and Review Readers 53.53% 116.78x
Vacation Rental Accommodation Researchers 39.41% 116.69x
Nature and Outdoors Book Readers 35.88% 114.41x
Luxury Athletic Footwear Shoppers 35.29% 113.26x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.67x
Victoria's Secret 0.01% 1.35x
Carhartt 0.12% 0.71x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is fodors.com.

Website Composition Index
fodors.com 19.69% 64.40x
ampproject.org 26.30% 58.22x
nerdwallet.com 26.61% 57.26x
skyscanner.com 20.80% 56.94x
nationalgeographic.com 20.55% 53.25x
smartertravel.com 17.51% 52.10x
tripstodiscover.com 14.91% 48.88x
cntraveler.com 25.22% 48.58x
10best.com 15.09% 47.44x
petmd.com 18.53% 47.20x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 15.88% 51.20x
Local Events & Travel Guide 22.94% 44.37x
Teaching Abroad 0.15% 28.75x
Wine, Liquor & Mixology 8.82% 26.25x
London Tourism 0.09% 24.41x
Assorted Topics (Family, Household Wellness, The Beach) 7.65% 23.11x
Ireland Cluster 7.65% 23.11x
Running & Marathons 14.71% 22.94x
Vegetarian Diet 15.29% 22.75x
Stay at Home Mom 22.94% 22.64x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female