Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.9 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 33.58% 41.30x
Home Custom Bedroom Decorators 33.57% 41.30x
Nature and Outdoors Book Readers 38.98% 39.27x
San Diego Activities Researchers 38.38% 37.31x
Orlando Activities Researchers 31.78% 36.48x
Executive and C-Suite 30.73% 35.90x
Work Comes First Travelers 36.25% 35.60x
Cholesterol Researchers 31.88% 35.47x
Wine Lovers 33.94% 34.55x
Luxury Travel Researchers 35.70% 34.17x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.89x
J. Crew 0.01% 1.66x
Eddie Bauer 0.01% 1.63x
Gap 0.02% 1.52x
Dressbarn 0.02% 1.43x
Chicos 0.02% 1.42x
American Eagle Outfitters 0.02% 1.37x
White House Black Market 0.02% 1.34x
Michael Kors 0.01% 1.32x
Jos A. Bank Clothiers 0.01% 1.31x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is roughguides.com.

Website Composition Index
roughguides.com 1.02% 44.93x
lonelyplanet.com 13.82% 43.76x
theculturetrip.com 1.59% 39.06x
heartmybackpack.com 1.24% 38.31x
jetsetter.com 2.88% 36.15x
adventurouskate.com 1.11% 34.60x
thebrokebackpacker.com 1.01% 33.45x
escapehere.com 1.71% 33.30x
finecooking.com 2.13% 32.66x
worldtravelguide.net 1.30% 31.49x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is National Parks.

Content Affinity Composition Index
National Parks 0.68% 31.22x
European Museums, Restaurants & Events 0.39% 30.13x
Assorted Topics (Elderly, Europe, Viral Media) 0.09% 27.65x
Weather Information 0.18% 22.12x
London Tourism & Events 0.06% 21.73x
Cuba & Mexico Media 0.17% 21.17x
Travel Adventure 11.06% 21.12x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 20.38x
Local Events & Travel Guide 13.24% 19.16x
Caribbean Vacation 1.06% 19.15x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male