Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 1.7 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 40.60% 40.20x
Home Custom Bedroom Decorators 48.77% 36.46x
Custom Home Lighting Shoppers 48.77% 36.46x
San Diego Activities Researchers 52.27% 33.81x
Orlando Activities Researchers 44.52% 31.75x
Wine Lovers 45.03% 31.70x
Luxury Second Home Owners 45.07% 31.48x
Travel Guide and Review Readers 55.82% 31.45x
Luxury Travel Researchers 50.17% 31.35x
Cholesterol Researchers 41.62% 31.18x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is H&M.

Location Composition Index
H&M 0.01% 2.17x
Old Navy 0.03% 1.71x
Zumiez 0.01% 1.71x
Talbots 0.01% 1.64x
American Eagle Outfitters 0.02% 1.60x
Banana Republic 0.01% 1.49x
LOFT 0.01% 1.46x
Gap 0.01% 1.40x
Chicos 0.01% 1.30x
Journeys 0.02% 1.25x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is alongdustyroads.com.

Website Composition Index
alongdustyroads.com 1.14% 44.94x
roughguides.com 2.73% 40.19x
cheapair.com 1.03% 39.91x
alltrails.com 1.11% 39.51x
cntraveller.com 3.55% 38.03x
travelpassionate.com 1.13% 36.56x
gadventures.com 1.04% 35.07x
seattlemet.com 1.48% 34.65x
traveloregon.com 1.65% 34.01x
wta.org 1.77% 33.81x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.84% 34.52x
National Parks 1.78% 25.95x
Scuba Diving 0.09% 25.87x
Travel Adventure 13.91% 25.26x
Weather Information 0.85% 21.19x
San Francisco Tourism 0.35% 20.69x
Canada Travel & Tourism 0.78% 20.24x
Mexico Travel 0.21% 20.02x
Smart Travel 4.69% 18.42x
Caribbean Vacation 3.27% 18.04x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female