Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 1.4 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 19.84% 45.68x
Custom Home Lighting Shoppers 19.83% 45.68x
Nature and Outdoors Book Readers 34.57% 41.84x
Work Comes First Travelers 25.54% 41.60x
San Diego Activities Researchers 28.34% 39.66x
Executive and C-Suite 27.42% 39.00x
Cholesterol Researchers 22.09% 38.31x
Travel Guide and Review Readers 41.88% 37.43x
Mens Business Clothes Shoppers 27.53% 37.34x
Orlando Activities Researchers 18.71% 37.01x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 2.15x
Coach 0.02% 1.99x
Banana Republic 0.03% 1.54x
Eddie Bauer 0.01% 1.48x
Gap 0.03% 1.43x
Talbots 0.02% 1.42x
H&M 0.02% 1.38x
Jos A. Bank Clothiers 0.02% 1.35x
LOFT 0.03% 1.35x
White House Black Market 0.03% 1.28x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is lonelyplanet.com.

Website Composition Index
lonelyplanet.com 7.60% 69.40x
earthtrekkers.com 9.79% 40.89x
bemytravelmuse.com 3.50% 39.86x
afar.com 1.66% 38.43x
twowanderingsoles.com 1.98% 38.37x
dangerous-business.com 3.40% 38.29x
mygrandcanyonpark.com 1.01% 35.97x
dirtinmyshoes.com 1.17% 35.88x
budgetyourtrip.com 1.91% 35.65x
worldtravelguide.net 1.31% 35.59x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.18% 39.01x
National Parks 0.27% 32.03x
Assorted Topics (Elderly, Europe, Viral Media) 0.11% 30.78x
Canada Travel & Tourism 0.38% 26.69x
Travel Adventure 9.14% 24.73x
Local Events & Travel Guide 11.12% 20.68x
Weather Information 0.08% 18.76x
Foreign Language Education 0.19% 18.09x
Smart Travel 1.27% 17.81x
San Francisco Tourism 0.09% 17.65x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male