Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 763.4 Thousand Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 763.4 thousand unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Custom Home Lighting Shoppers.

Interest Composition Index
Custom Home Lighting Shoppers 12.52% 45.75x
Home Custom Bedroom Decorators 12.52% 45.74x
Luxury Second Home Owners 35.50% 45.02x
Work Comes First Travelers 19.93% 40.53x
Executive and C-Suite 22.31% 38.37x
San Diego Activities Researchers 21.48% 37.22x
Travel Guide and Review Readers 40.00% 36.49x
Cholesterol Researchers 15.73% 36.29x
Orlando Activities Researchers 9.62% 35.85x
Mens Business Clothes Shoppers 20.90% 35.74x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 0.01% 2.27x
Talbots 0.01% 1.64x
Chicos 0.02% 1.44x
Zumiez 0.03% 1.41x
LOFT 0.02% 1.39x
J. Crew 0.01% 1.33x
Buckle 0.02% 1.27x
Gap 0.02% 1.27x
Old Navy 0.02% 1.23x
Banana Republic 0.01% 1.12x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is lonelyplanet.com.

Website Composition Index
lonelyplanet.com 2.95% 66.90x
alongdustyroads.com 1.05% 63.15x
thewholeworldisaplayground.com 1.18% 41.95x
budgetyourtrip.com 3.03% 40.86x
travelpassionate.com 1.15% 37.30x
dangerous-business.com 3.31% 36.69x
worldtravelguide.net 1.22% 36.47x
bemytravelmuse.com 3.67% 36.15x
earthtrekkers.com 11.58% 35.31x
mygrandcanyonpark.com 1.10% 34.92x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.31% 40.19x
Canada Travel & Tourism 0.43% 32.94x
National Parks 0.27% 26.72x
Travel Adventure 10.01% 25.12x
Germany Cluster 0.20% 19.28x
Smart Travel 1.29% 17.74x
Backpacking 3.78% 17.56x
Winter Sports & Gear 0.27% 17.53x
Local Events & Travel Guide 12.49% 16.83x
Foreign Language Education 0.17% 14.58x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male