Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.
| Interest | Composition | Index |
| Nature and Outdoors Book Readers | 48.99% | 27.31x |
| Custom Home Lighting Shoppers | 48.92% | 26.93x |
| Home Custom Bedroom Decorators | 48.93% | 26.93x |
| San Diego Activities Researchers | 51.37% | 26.31x |
| Wine Lovers | 41.99% | 25.69x |
| Orlando Activities Researchers | 43.60% | 25.51x |
| Luxury Second Home Owners | 42.64% | 25.47x |
| Nashville Activity Researchers | 43.97% | 25.20x |
| Travel Guide and Review Readers | 53.78% | 24.42x |
| Mens Business Clothes Shoppers | 48.54% | 23.99x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.08x |
| American Apparel | 0.04% | 1.77x |
| Bonobos | 0.02% | 1.72x |
| REI | 0.02% | 1.69x |
| Urban Outfitters | 0.05% | 1.60x |
| Ann Taylor | 0.02% | 1.55x |
| Uniqlo | 0.02% | 1.54x |
| The North Face | 0.02% | 1.51x |
| Free People | 0.03% | 1.49x |
| Zara | 0.03% | 1.48x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is viator.com.
| Website | Composition | Index |
| viator.com | 2.17% | 39.03x |
| alltrails.com | 5.13% | 38.97x |
| adventurouskate.com | 1.32% | 37.99x |
| heartmybackpack.com | 1.08% | 37.10x |
| cntraveller.com | 4.21% | 36.05x |
| bemytravelmuse.com | 2.28% | 35.41x |
| adventureinyou.com | 1.08% | 34.93x |
| lonelyplanet.com | 5.45% | 34.69x |
| travelpassionate.com | 1.30% | 33.57x |
| roughguides.com | 3.49% | 33.50x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 3.30% | 22.43x |
| London Tourism | 0.18% | 19.59x |
| San Francisco Tourism | 1.28% | 18.32x |
| Travel Adventure | 16.73% | 18.26x |
| National Parks | 3.12% | 17.93x |
| Teaching Abroad | 0.19% | 17.41x |
| Mexico Travel | 0.45% | 16.84x |
| England Tourism | 0.05% | 16.53x |
| Sports - Skiing, Snowboarding | 0.02% | 16.24x |
| London Tourism & Events | 0.26% | 15.79x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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