Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Travel Insurance and Safety Researchers.
| Interest | Composition | Index |
| Travel Insurance and Safety Researchers | 68.64% | 36.09x |
| Winter Holiday Celebrators | 69.49% | 35.67x |
| Online Investors | 48.83% | 33.59x |
| Entrepreneurs | 38.14% | 31.61x |
| Comedy Fans | 45.32% | 29.91x |
| Coachella Enthusiasts | 57.99% | 29.80x |
| Comedy Movie and TV Enthusiasts | 21.17% | 28.92x |
| Dog Lovers | 17.36% | 28.75x |
| Pet Lovers | 28.20% | 28.57x |
| Ikea Enthusiasts | 45.51% | 28.01x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 1.27x |
| Maurices | 0.03% | 1.12x |
| Zumiez | 0.01% | 1.02x |
| Old Navy | 0.01% | 0.95x |
| Urban Outfitters | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is finallynews.com.
| Website | Composition | Index |
| finallynews.com | 7.41% | 51.17x |
| science-junkies.com | 2.46% | 47.98x |
| lifelistener.com | 1.86% | 47.31x |
| economicr.com | 1.58% | 46.43x |
| foodfortravel.com | 2.82% | 45.07x |
| epiqlife.com | 3.13% | 44.52x |
| mindfulgazette.com | 1.28% | 44.24x |
| shliza.com | 1.73% | 44.18x |
| nanoresort.com | 2.99% | 44.07x |
| scientificfeed.com | 3.05% | 44.02x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is Parenting Blogs.
| Content Affinity | Composition | Index |
| Parenting Blogs | 1.11% | 18.10x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.79% | 14.13x |
| Assorted Topics (Pets, Surveys, Social Networking, Travel, Soap Operas, Motivation) | 45.16% | 13.55x |
| Conscious Living | 1.13% | 13.11x |
| Muscle Cars | 2.13% | 12.08x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.68% | 10.84x |
| Entertainment & Viral News | 10.31% | 10.73x |
| Video Content Sites | 0.20% | 10.36x |
| Environmental Conservation | 0.02% | 10.19x |
| Assorted Topics (College Sports, Anime, Business, Social Media, Food) | 5.21% | 9.53x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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