Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 2.1 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Nature and Outdoors Book Readers.

Interest Composition Index
Nature and Outdoors Book Readers 43.83% 45.00x
Home Custom Bedroom Decorators 34.83% 44.95x
Custom Home Lighting Shoppers 34.82% 44.94x
San Diego Activities Researchers 41.87% 41.22x
Orlando Activities Researchers 31.92% 39.80x
Wine Lovers 35.86% 39.41x
Luxury Travel Researchers 38.50% 38.77x
Cholesterol Researchers 32.08% 38.48x
Eco-Conscious Consumers 33.71% 38.30x
Luxury Second Home Owners 33.79% 38.20x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.49x
Chicos 0.01% 1.45x
Express 0.01% 1.16x
Old Navy 0.01% 1.08x
Journeys 0.01% 1.01x
Maurices 0.01% 1.00x
Victoria's Secret 0.01% 0.97x
Carhartt 0.08% 0.89x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is roughguides.com.

Website Composition Index
roughguides.com 1.49% 50.82x
cntraveller.com 1.80% 49.03x
wta.org 1.01% 44.38x
utah.com 1.08% 42.51x
landmarktheatres.com 1.39% 42.22x
heartmybackpack.com 1.26% 37.15x
portlandmercury.com 1.35% 36.18x
traillink.com 1.21% 35.94x
wmata.com 1.42% 35.58x
outdoorproject.com 1.85% 35.10x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.87% 35.22x
National Parks 1.04% 31.20x
Travel Adventure 8.35% 27.71x
Weather Information 0.44% 25.30x
Canada Travel & Tourism 0.57% 24.22x
London Tourism & Events 0.13% 23.85x
Homeschooling 0.12% 22.97x
Mexico Travel 0.13% 22.86x
Caribbean Vacation 1.92% 22.37x
Smart Travel 2.91% 22.29x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female