Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 4 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 39.82% 36.89x
Custom Home Lighting Shoppers 39.84% 36.88x
Nature and Outdoors Book Readers 44.41% 36.32x
Travel Guide and Review Readers 48.46% 35.84x
San Diego Activities Researchers 45.61% 35.42x
Mens Business Clothes Shoppers 39.00% 34.37x
Orlando Activities Researchers 38.09% 34.19x
Luxury Travel Researchers 39.02% 34.11x
Wine Lovers 39.41% 34.03x
Nashville Activity Researchers 38.51% 33.99x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 2.14x
Patagonia 0.01% 2.07x
The North Face 0.02% 1.90x
American Apparel 0.03% 1.83x
Uniqlo 0.02% 1.77x
Urban Outfitters 0.04% 1.77x
Madewell 0.03% 1.77x
Zara 0.03% 1.70x
Lululemon 0.04% 1.67x
Tommy Bahama 0.01% 1.61x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is viator.com.

Website Composition Index
viator.com 2.48% 40.25x
heartmybackpack.com 1.01% 39.31x
alltrails.com 5.75% 39.21x
adventurouskate.com 1.34% 38.70x
cntraveller.com 4.29% 38.65x
lonelyplanet.com 5.64% 36.70x
bemytravelmuse.com 2.19% 36.67x
adventureinyou.com 1.10% 35.90x
likealocalguide.com 1.02% 35.62x
roughguides.com 3.59% 34.94x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.96% 26.07x
London Tourism 0.24% 24.02x
Travel Adventure 18.80% 22.10x
San Francisco Tourism 1.72% 21.24x
National Parks 3.78% 20.58x
England Tourism 0.06% 20.33x
Mexico Travel 0.57% 20.24x
Teaching Abroad 0.24% 20.00x
Sports - Skiing, Snowboarding 0.02% 19.25x
London Tourism & Events 0.31% 18.54x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female