Explore the Travel Book Readers Audience
Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Travel Book Readers audience.
INTERESTS
The Travel Book Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Book Readers audience is Netherlands Trip Planners.
| Interest | Composition | Index |
| Netherlands Trip Planners | 44.12% | 24.05x |
| Nature and Outdoors Book Readers | 40.29% | 23.99x |
| Luxury Travel Researchers | 34.19% | 22.32x |
| Travel Reward Points Enthusiasts | 42.49% | 22.12x |
| Luxury Second Home Owners | 29.19% | 21.50x |
| Study Abroad Researchers | 43.88% | 21.11x |
| Sightseeing Travelers | 45.47% | 20.60x |
| Yogis | 35.90% | 20.44x |
| Restaurant Researchers | 39.04% | 20.25x |
| Home Design Enthusiasts | 31.94% | 20.16x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Book Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.02% | 2.12x |
| American Apparel | 0.05% | 2.05x |
| Club Monaco | 0.02% | 1.94x |
| Ann Taylor | 0.03% | 1.93x |
| Madewell | 0.03% | 1.87x |
| Intermix | 0.02% | 1.82x |
| Urban Outfitters | 0.06% | 1.77x |
| Levi Strauss | 0.02% | 1.65x |
| Kate Spade | 0.03% | 1.65x |
| J. Crew | 0.05% | 1.64x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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WEBSITES
The Travel Book Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Book Readers audience is fodors.com.
| Website | Composition | Index |
| fodors.com | 30.67% | 43.80x |
| hyatt.com | 17.61% | 35.93x |
| architecturaldigest.com | 13.73% | 32.66x |
| alltrails.com | 15.55% | 32.53x |
| vogue.com | 16.69% | 32.12x |
| smartertravel.com | 19.41% | 31.36x |
| skyscanner.com | 14.78% | 30.87x |
| timeout.com | 36.24% | 29.29x |
| atlasobscura.com | 18.51% | 29.06x |
| apartmenttherapy.com | 22.25% | 29.00x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 8.80% | 26.21x |
| Scotland Travel | 0.77% | 22.25x |
| Travel Adventure | 32.75% | 21.57x |
| London Tourism | 1.14% | 21.42x |
| London Tourism & Events | 0.75% | 20.80x |
| Teaching Abroad | 0.56% | 19.94x |
| San Francisco Tourism | 4.28% | 18.50x |
| Mexico Travel | 1.78% | 18.46x |
| National Parks | 5.77% | 17.89x |
| Sports - Skiing, Snowboarding | 0.06% | 16.69x |
Composition Percentage:
The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Book Readers audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999
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