Dstillery Audiences

TRAVEL BOOK READERS

Audience Size: 3.9 Million Devices

Explore the Travel Book Readers Audience

Below you'll find more information about the Travel Book Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Travel Book Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Book Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Book Readers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 49.07% 34.67x
Nature and Outdoors Book Readers 44.18% 34.50x
Custom Home Lighting Shoppers 40.00% 34.23x
Home Custom Bedroom Decorators 40.00% 34.23x
San Diego Activities Researchers 45.93% 33.93x
Nashville Activity Researchers 38.25% 32.31x
Mens Business Clothes Shoppers 38.38% 32.31x
Orlando Activities Researchers 38.06% 32.16x
Wine Lovers 39.32% 31.95x
Luxury Second Home Owners 37.73% 31.69x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Interest attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Book Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Book Readers audience is Supreme.

Location Composition Index
Supreme 0.02% 3.02x
Everlane 0.01% 2.67x
Bonobos 0.20% 2.38x
Topshop 0.04% 1.76x
REI 0.03% 1.76x
Lorna Jane 0.01% 1.70x
Patagonia 0.02% 1.69x
Intermix 0.01% 1.67x
Jos A. Bank Clothiers 0.44% 1.63x
Madewell 0.02% 1.56x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Location attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Book Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Book Readers audience is heartmybackpack.com.

Website Composition Index
heartmybackpack.com 1.03% 41.53x
lonelyplanet.com 6.39% 40.66x
adventurouskate.com 1.47% 40.62x
cntraveller.com 5.02% 39.91x
viator.com 3.44% 38.20x
bemytravelmuse.com 2.14% 37.70x
freetoursbyfoot.com 4.10% 36.85x
roughguides.com 4.24% 36.84x
thehotelguru.com 1.02% 36.76x
travelpassionate.com 1.27% 36.68x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Web attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Book Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 4.37% 24.66x
London Tourism 0.32% 23.30x
Travel Adventure 20.43% 20.63x
San Francisco Tourism 2.04% 19.89x
Mexico Travel 0.68% 19.86x
Teaching Abroad 0.27% 19.63x
International Travel 0.87% 18.73x
National Parks 4.20% 18.60x
England Tourism 0.07% 18.54x
London Tourism & Events 0.34% 18.10x
Composition Percentage: The overlap percentage between the Travel Book Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Book Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Book Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female