Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 2.5 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 37.23% 35.91x
Work Comes First Travelers 35.53% 32.45x
Family Adventures Travelers 36.02% 31.87x
Travel Researchers 42.40% 31.56x
Luxury Travel Researchers 31.52% 29.59x
San Diego Activities Researchers 31.56% 28.43x
Home Custom Bedroom Decorators 23.67% 27.64x
Custom Home Lighting Shoppers 23.67% 27.64x
Vacation Rental Accommodation Researchers 27.46% 27.13x
Italy Trip Planners 39.38% 27.04x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.91x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is threebestrated.ca.

Website Composition Index
threebestrated.ca 1.19% 52.28x
roughguides.com 1.34% 51.40x
lcbo.com 2.22% 46.22x
landmarkcinemas.com 1.28% 43.29x
lowes.ca 2.05% 41.92x
ritzcarlton.com 1.44% 38.89x
cntraveller.com 1.18% 38.54x
undercovertourist.com 1.42% 37.29x
frommers.com 9.02% 36.94x
jetsetter.com 5.75% 36.88x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.70% 32.76x
Travel Adventure 9.31% 29.49x
Toronto Tourism 0.73% 29.04x
National Parks 0.87% 27.80x
Canada Job Seekers Cluster 0.34% 26.67x
Caribbean Vacation 1.95% 26.32x
Canadian Seniors Real Estate Research Cluster 0.28% 25.33x
Canadian Universities 0.88% 25.12x
Weather Information 0.38% 25.04x
Canadian Real Estate Researcher Cluster 0.71% 24.72x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female