Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 3.6 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 49.83% 31.97x
Travel Book Readers 43.19% 31.96x
Luxury Travel Researchers 38.07% 27.59x
Work Comes First Travelers 40.32% 26.74x
Italy Trip Planners 40.56% 26.10x
Family Adventures Travelers 39.24% 26.00x
Home Custom Bedroom Decorators 30.83% 24.81x
Custom Home Lighting Shoppers 30.83% 24.81x
San Diego Activities Researchers 38.25% 24.65x
Vacation Planners 37.53% 23.74x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.53x
Carhartt 0.08% 0.93x
Mens Wearhouse 0.01% 0.88x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is tripexpert.com.

Website Composition Index
tripexpert.com 1.03% 39.06x
goway.com 1.48% 37.26x
gadventures.com 2.40% 36.73x
frommers.com 13.32% 36.62x
roughguides.com 3.88% 34.39x
westelm.ca 1.12% 32.97x
travelpassionate.com 1.63% 32.16x
scottscheapflights.com 1.20% 31.71x
viator.com 1.16% 30.64x
budgetyourtrip.com 1.09% 30.47x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.49% 30.25x
London Tourism 0.17% 28.54x
England Tourism 0.04% 27.49x
Travel Adventure 22.87% 27.15x
National Parks 2.85% 22.61x
Custom T-Shirts 0.04% 21.99x
Caribbean Vacation 6.24% 21.20x
San Francisco Tourism 0.86% 21.09x
Mexico Travel 0.43% 20.88x
Canadian Seniors Real Estate Research Cluster 0.92% 19.90x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male