Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 2.3 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 33.04% 34.75x
Family Adventures Travelers 26.88% 29.15x
Work Comes First Travelers 25.04% 29.13x
Luxury Travel Researchers 27.12% 27.87x
Global Destinations Reopening Researchers 25.49% 27.53x
Travel Researchers 36.38% 26.33x
Caribbean Destination Reopening Researchers 22.39% 26.22x
San Diego Activities Researchers 24.50% 25.51x
Italy Trip Planners 35.16% 25.21x
Home Custom Bedroom Decorators 17.41% 24.21x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.70x
Express 0.03% 1.53x
Hollister 0.02% 1.53x
Banana Republic 0.02% 1.51x
Eddie Bauer 0.01% 1.51x
Forever 21 0.01% 1.50x
Chicos 0.02% 1.39x
Talbots 0.01% 1.38x
White House Black Market 0.02% 1.38x
Gap 0.02% 1.36x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is jetsetter.com.

Website Composition Index
jetsetter.com 1.40% 37.58x
ourescapeclause.com 4.32% 36.28x
lonelyplanet.com 6.43% 35.95x
frommers.com 15.02% 34.72x
theworldwasherefirst.com 1.08% 32.85x
dirtinmyshoes.com 1.37% 32.56x
valisemag.com 1.48% 32.55x
we3travel.com 1.27% 30.25x
fullsuitcase.com 4.02% 29.85x
theblondeabroad.com 1.79% 29.39x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.24% 31.57x
Travel Adventure 13.46% 27.40x
National Parks 0.36% 24.71x
Toronto Tourism 0.17% 22.50x
Canada Shopping - General Commerce 0.19% 21.17x
Canada Travel & Tourism 0.34% 19.93x
Caribbean Vacation 1.60% 19.79x
Canadian Universities 0.26% 17.86x
Local Events & Travel Guide 11.87% 17.15x
Mexico Travel 0.07% 16.92x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female