Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 3.4 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 47.66% 31.88x
Travel Book Readers 43.40% 30.84x
Work Comes First Travelers 37.63% 27.39x
Luxury Travel Researchers 36.21% 27.14x
Family Adventures Travelers 37.88% 26.52x
Italy Trip Planners 39.42% 25.34x
San Diego Activities Researchers 36.42% 25.24x
Vacation Planners 35.11% 24.74x
Home Custom Bedroom Decorators 29.73% 24.62x
Custom Home Lighting Shoppers 29.73% 24.62x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.00x
Victoria's Secret 0.01% 1.64x
Old Navy 0.01% 1.45x
Mens Wearhouse 0.01% 1.37x
Maurices 0.01% 1.24x
Carhartt 0.11% 0.93x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is goway.com.

Website Composition Index
goway.com 1.09% 41.40x
gadventures.com 1.81% 41.22x
roughguides.com 3.16% 37.24x
potterybarn.ca 1.04% 36.40x
frommers.com 12.08% 34.78x
tourismvancouver.com 1.01% 34.57x
weather-and-climate.com 1.09% 33.32x
cruiseweb.com 1.67% 32.86x
threebestrated.ca 2.34% 32.16x
travelpassionate.com 1.29% 32.05x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.57% 30.19x
Travel Adventure 18.97% 27.04x
London Tourism 0.09% 26.39x
Teaching Abroad 0.13% 23.37x
National Parks 2.24% 23.10x
San Francisco Tourism 0.57% 21.66x
Canadian Seniors Real Estate Research Cluster 0.70% 21.53x
Mexico Travel 0.35% 21.50x
Caribbean Vacation 5.47% 21.46x
Toronto Tourism 1.46% 20.96x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female