Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 5.7 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 42.62% 24.42x
Travel Researchers 52.54% 23.43x
Luxury Travel Researchers 41.00% 21.09x
Italy Trip Planners 43.30% 20.54x
Work Comes First Travelers 46.20% 20.23x
Family Adventures Travelers 44.74% 19.82x
San Diego Activities Researchers 38.51% 19.72x
Custom Home Lighting Shoppers 35.60% 19.60x
Home Custom Bedroom Decorators 35.61% 19.60x
Discount Flight Searchers 35.46% 19.52x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 2.25x
Patagonia 0.01% 2.19x
American Apparel 0.03% 1.88x
Zara 0.03% 1.87x
Armani 0.03% 1.76x
REI 0.02% 1.76x
Lululemon 0.05% 1.74x
Free People 0.03% 1.74x
Urban Outfitters 0.04% 1.70x
Ann Taylor 0.02% 1.65x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is frommers.com.

Website Composition Index
frommers.com 11.30% 30.06x
tripexpert.com 1.04% 29.30x
roughguides.com 3.29% 28.79x
goway.com 1.53% 27.73x
gadventures.com 2.34% 26.38x
travelpassionate.com 1.24% 26.16x
viator.com 1.51% 26.14x
apassionandapassport.com 1.14% 25.50x
ourescapeclause.com 1.56% 24.25x
cruiseweb.com 2.27% 23.90x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 3.05% 20.74x
Travel Adventure 18.09% 19.75x
London Tourism 0.16% 17.40x
Caribbean Vacation 4.35% 15.71x
National Parks 2.70% 15.51x
Mexico Travel 0.41% 15.23x
San Francisco Tourism 1.05% 15.10x
England Tourism 0.04% 14.54x
Canadian Seniors Real Estate Research Cluster 0.95% 14.18x
Custom T-Shirts 0.04% 13.95x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female