Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 1.2 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 27.51% 60.37x
Sightseeing Travelers 36.61% 60.36x
Luxury Travel Researchers 27.24% 54.95x
Vacation Planners 30.53% 51.08x
Luxury Second Home Owners 24.58% 49.98x
Luxury Hotel Guests 35.60% 48.26x
Travel Book Readers 16.44% 48.16x
Study Abroad Researchers 25.94% 42.09x
Work Comes First Travelers 9.80% 40.98x
Family Adventures Travelers 12.98% 40.63x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.54x
White House Black Market 0.02% 1.42x
Michael Kors 0.01% 1.41x
H&M 0.01% 1.32x
Mens Wearhouse 0.01% 1.31x
Lululemon 0.01% 1.25x
Chicos 0.01% 1.23x
Urban Outfitters 0.02% 1.21x
Victoria's Secret 0.01% 1.17x
Zumiez 0.02% 1.10x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is gretastravels.com.

Website Composition Index
gretastravels.com 1.05% 47.71x
travelpassionate.com 1.09% 46.76x
frommers.com 13.65% 44.90x
ourescapeclause.com 5.00% 43.70x
theworldwasherefirst.com 2.01% 40.91x
solosophie.com 1.06% 38.84x
dirtinmyshoes.com 1.11% 37.35x
fullsuitcase.com 4.12% 36.75x
valisemag.com 1.30% 36.44x
we3travel.com 1.07% 36.18x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.28% 41.57x
Travel Adventure 12.04% 36.46x
Canada Travel & Tourism 0.18% 26.27x
National Parks 0.18% 25.79x
Caribbean Vacation 1.92% 24.63x
Canadian Universities 0.15% 19.46x
Scuba Diving 0.09% 19.30x
Smart Travel 0.98% 17.88x
Canada Shopping - Kitchenware 0.20% 17.86x
Local Events & Travel Guide 12.45% 16.18x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male