Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 3.1 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 31.23% 30.03x
Travel Researchers 45.29% 25.87x
Work Comes First Travelers 37.64% 24.73x
Family Adventures Travelers 38.16% 24.26x
Luxury Travel Researchers 37.45% 23.16x
Discount Flight Searchers 27.96% 22.36x
San Diego Activities Researchers 35.32% 22.19x
Italy Trip Planners 40.40% 21.53x
Custom Home Lighting Shoppers 30.08% 21.37x
Home Custom Bedroom Decorators 30.08% 21.36x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.11x
Zumiez 0.01% 1.52x
Chicos 0.01% 1.43x
Banana Republic 0.01% 1.33x
Lane Bryant 0.01% 1.31x
Journeys 0.02% 1.25x
American Eagle Outfitters 0.01% 1.22x
Old Navy 0.02% 1.19x
The Childrens Place 0.01% 1.15x
Victoria's Secret 0.02% 1.12x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is gadventures.com.

Website Composition Index
gadventures.com 1.02% 39.53x
roughguides.com 2.11% 34.63x
threebestrated.ca 1.53% 34.51x
tripmasters.com 1.46% 32.22x
frommers.com 9.43% 31.38x
greatvaluevacations.com 1.03% 30.56x
lcbo.com 2.76% 29.05x
hawaiimagazine.com 1.06% 29.02x
destinationtips.com 1.32% 28.83x
visitlondon.com 1.04% 27.49x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.27% 22.40x
London Tourism 0.04% 21.28x
Travel Adventure 12.24% 20.97x
Teaching Abroad 0.05% 18.98x
National Parks 1.39% 18.91x
Caribbean Vacation 3.49% 18.00x
Canadian Universities 1.07% 17.94x
Toronto Tourism 0.91% 17.85x
Weather Information 0.77% 17.32x
Canadian Real Estate Researcher Cluster 0.86% 16.66x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female