Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 3.3 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 51.62% 37.22x
Travel Book Readers 44.67% 36.84x
Luxury Travel Researchers 39.18% 33.20x
Home Custom Bedroom Decorators 30.37% 29.20x
Custom Home Lighting Shoppers 30.35% 29.17x
Travel Reward Points Enthusiasts 37.71% 28.26x
Discount Flight Searchers 33.71% 28.23x
San Diego Activities Researchers 33.09% 27.88x
Sightseeing Travelers 42.32% 27.71x
New York City Events Researchers 33.72% 27.46x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.88x
Supreme 0.03% 2.87x
Bonobos 0.19% 2.40x
Armani 0.06% 1.88x
Club Monaco 0.03% 1.85x
Saint Laurent Paris 0.02% 1.77x
Jos A. Bank Clothiers 0.53% 1.71x
Uniqlo 0.04% 1.68x
Patagonia 0.03% 1.68x
American Apparel 0.07% 1.62x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is zicasso.com.

Website Composition Index
zicasso.com 1.42% 48.78x
thehotelguru.com 1.80% 45.82x
roughguides.com 6.19% 37.99x
geekyexplorer.com 1.59% 37.93x
travelpassionate.com 1.64% 37.77x
frommers.com 20.55% 37.44x
europeupclose.com 1.09% 36.96x
tauck.com 1.15% 36.26x
ourescapeclause.com 1.59% 36.00x
fivestaralliance.com 1.25% 35.51x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 6.78% 27.41x
Travel Adventure 33.83% 24.90x
London Tourism 0.52% 23.24x
Caribbean Vacation 5.98% 20.23x
Washington D.C. Hotels 0.02% 19.98x
Scotland Travel 0.46% 19.33x
Mexico Travel 0.99% 19.14x
England Tourism 0.10% 19.12x
International Travel 1.10% 18.25x
San Francisco Tourism 2.81% 18.25x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male