Explore the Travel Guide and Review Readers Audience
Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.
INTERESTS
The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.
| Interest | Composition | Index |
| Travel Book Readers | 42.62% | 24.42x |
| Travel Researchers | 52.54% | 23.43x |
| Luxury Travel Researchers | 41.00% | 21.09x |
| Italy Trip Planners | 43.30% | 20.54x |
| Work Comes First Travelers | 46.20% | 20.23x |
| Family Adventures Travelers | 44.74% | 19.82x |
| San Diego Activities Researchers | 38.51% | 19.72x |
| Custom Home Lighting Shoppers | 35.60% | 19.60x |
| Home Custom Bedroom Decorators | 35.61% | 19.60x |
| Discount Flight Searchers | 35.46% | 19.52x |
Composition Percentage:
The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
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APPAREL RETAILERS
The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 2.25x |
| Patagonia | 0.01% | 2.19x |
| American Apparel | 0.03% | 1.88x |
| Zara | 0.03% | 1.87x |
| Armani | 0.03% | 1.76x |
| REI | 0.02% | 1.76x |
| Lululemon | 0.05% | 1.74x |
| Free People | 0.03% | 1.74x |
| Urban Outfitters | 0.04% | 1.70x |
| Ann Taylor | 0.02% | 1.65x |
Composition Percentage:
The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
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WEBSITES
The Travel Guide and Review Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Guide and Review Readers audience is frommers.com.
| Website | Composition | Index |
| frommers.com | 11.30% | 30.06x |
| tripexpert.com | 1.04% | 29.30x |
| roughguides.com | 3.29% | 28.79x |
| goway.com | 1.53% | 27.73x |
| gadventures.com | 2.34% | 26.38x |
| travelpassionate.com | 1.24% | 26.16x |
| viator.com | 1.51% | 26.14x |
| apassionandapassport.com | 1.14% | 25.50x |
| ourescapeclause.com | 1.56% | 24.25x |
| cruiseweb.com | 2.27% | 23.90x |
Composition Percentage:
The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.
| Content Affinity | Composition | Index |
| European Museums, Restaurants & Events | 3.05% | 20.74x |
| Travel Adventure | 18.09% | 19.75x |
| London Tourism | 0.16% | 17.40x |
| Caribbean Vacation | 4.35% | 15.71x |
| National Parks | 2.70% | 15.51x |
| Mexico Travel | 0.41% | 15.23x |
| San Francisco Tourism | 1.05% | 15.10x |
| England Tourism | 0.04% | 14.54x |
| Canadian Seniors Real Estate Research Cluster | 0.95% | 14.18x |
| Custom T-Shirts | 0.04% | 13.95x |
Composition Percentage:
The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
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DEMOGRAPHICS
The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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