Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 387 Thousand Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 387 thousand unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 36.71% 45.36x
Work Comes First Travelers 30.88% 41.16x
Family Adventures Travelers 32.39% 41.02x
Luxury Travel Researchers 30.49% 38.27x
Travel Researchers 40.69% 38.07x
San Diego Activities Researchers 27.95% 36.11x
Home Custom Bedroom Decorators 21.87% 34.73x
Custom Home Lighting Shoppers 21.87% 34.72x
Italy Trip Planners 36.76% 33.74x
Vacation Rental Accommodation Researchers 26.23% 33.08x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.95x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is roughguides.com.

Website Composition Index
roughguides.com 1.24% 53.48x
undercovertourist.com 1.00% 48.74x
jetsetter.com 4.53% 48.30x
ritzcarlton.com 1.06% 48.14x
thebrokebackpacker.com 1.72% 47.68x
outdoorproject.com 1.12% 42.77x
lcbo.com 1.43% 42.70x
ncl.com 1.29% 40.43x
currentresults.com 1.36% 40.20x
escapehere.com 2.39% 39.53x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.51% 36.90x
Toronto Tourism 0.54% 36.25x
National Parks 0.71% 34.25x
Travel Adventure 10.41% 33.21x
Canada Shopping - General Commerce 0.83% 31.51x
Canadian Universities 0.60% 28.36x
Caribbean Vacation 1.55% 28.27x
Canada Job Seekers Cluster 0.22% 28.23x
Canadian Seniors Real Estate Research Cluster 0.24% 27.81x
Canada Shopping - Kitchenware 0.93% 27.40x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female