Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 1.6 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 23.98% 38.18x
Luxury Hotel Guests 34.46% 37.83x
Luxury Second Home Owners 25.87% 36.25x
Work Comes First Travelers 15.40% 32.43x
Family Adventures Travelers 17.97% 32.08x
Luxury Travel Researchers 21.02% 28.06x
Global Destinations Reopening Researchers 22.76% 27.99x
Italy Trip Planners 32.68% 27.21x
Costa Rica Trip Planners 30.17% 27.16x
Airbnb Researchers 24.76% 26.98x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Express.

Location Composition Index
Express 0.02% 1.69x
LOFT 0.02% 1.61x
Gymboree 0.01% 1.47x
Victoria's Secret 0.02% 1.33x
Buckle 0.02% 1.30x
Zumiez 0.01% 1.27x
Jos A. Bank Clothiers 0.01% 1.24x
Gap 0.01% 1.23x
Lane Bryant 0.01% 1.18x
Aeropostale 0.01% 1.15x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is twoweeksincostarica.com.

Website Composition Index
twoweeksincostarica.com 1.09% 38.80x
lonelyplanet.com 2.02% 38.13x
ourescapeclause.com 4.70% 38.03x
travelpassionate.com 1.25% 37.74x
frommers.com 14.85% 35.75x
theworldwasherefirst.com 1.88% 33.44x
dirtinmyshoes.com 1.29% 32.08x
valisemag.com 1.29% 31.53x
fullsuitcase.com 4.22% 30.75x
we3travel.com 1.18% 29.79x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.28% 42.01x
Travel Adventure 12.12% 31.98x
National Parks 0.21% 24.53x
Canada Travel & Tourism 0.31% 21.11x
Caribbean Vacation 2.09% 20.89x
Weather Information 0.10% 18.29x
Scuba Diving 0.09% 17.92x
Smart Travel 1.30% 17.80x
Local Events & Travel Guide 11.22% 17.28x
Cruise Vacations 1.57% 14.83x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female