Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 4 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 51.57% 36.44x
Travel Book Readers 47.67% 34.67x
Luxury Travel Researchers 40.04% 31.97x
Italy Trip Planners 43.70% 29.21x
Home Custom Bedroom Decorators 33.89% 29.00x
Custom Home Lighting Shoppers 33.89% 29.00x
San Diego Activities Researchers 38.38% 28.35x
Mens Business Clothes Shoppers 33.51% 28.20x
New York City Events Researchers 36.98% 28.09x
Vacation Planners 37.42% 27.69x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.00x
Supreme 0.02% 2.91x
Bonobos 0.20% 2.52x
Lorna Jane 0.01% 2.09x
Topshop 0.04% 1.84x
Intermix 0.01% 1.75x
REI 0.02% 1.73x
Jos A. Bank Clothiers 0.42% 1.68x
Club Monaco 0.02% 1.67x
Johnston and Murphy 0.76% 1.51x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is thehotelguru.com.

Website Composition Index
thehotelguru.com 1.22% 49.33x
frommers.com 14.77% 41.40x
geekyexplorer.com 1.17% 41.06x
roughguides.com 4.30% 40.19x
ourescapeclause.com 1.42% 40.01x
travelpassionate.com 1.39% 39.84x
apassionandapassport.com 1.44% 38.51x
tripexpert.com 1.44% 37.92x
eternalarrival.com 1.07% 37.01x
likealocalguide.com 1.17% 36.97x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 4.71% 26.58x
Travel Adventure 25.09% 25.34x
London Tourism 0.32% 23.12x
Caribbean Vacation 4.86% 20.71x
Washington D.C. Hotels 0.01% 19.68x
Mexico Travel 0.67% 19.59x
England Tourism 0.07% 18.56x
San Francisco Tourism 1.87% 18.26x
National Parks 4.09% 18.13x
Scotland Travel 0.31% 17.78x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male