Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 2.8 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Researchers.

Interest Composition Index
Travel Researchers 50.52% 61.01x
Travel Book Readers 46.43% 58.25x
Luxury Travel Researchers 37.73% 53.62x
Travel Reward Points Enthusiasts 35.44% 47.32x
Home Custom Bedroom Decorators 29.63% 46.34x
Sightseeing Travelers 42.19% 45.76x
Discount Flight Searchers 34.33% 44.44x
Custom Home Lighting Shoppers 30.82% 44.31x
San Diego Activities Researchers 33.51% 42.70x
Flight and Hotel Shoppers 34.94% 42.63x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Everlane.

Location Composition Index
Everlane 0.02% 3.11x
Lorna Jane 0.01% 2.64x
Patagonia 0.04% 2.42x
Supreme 0.03% 2.33x
Bonobos 0.12% 2.28x
Calvin Klein 0.01% 2.26x
Intermix 0.02% 2.23x
Levi Strauss 0.02% 2.16x
Saint Laurent Paris 0.02% 2.13x
Armani 0.10% 2.01x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is zicasso.com.

Website Composition Index
zicasso.com 2.02% 73.26x
thehotelguru.com 2.06% 71.77x
ciaobambino.com 1.03% 70.25x
travelpassionate.com 1.61% 60.16x
europeupclose.com 1.21% 58.65x
geekyexplorer.com 1.81% 57.68x
roughguides.com 7.71% 56.98x
frommers.com 23.43% 56.78x
ourescapeclause.com 1.42% 55.36x
europeanbestdestinations.com 1.43% 53.67x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 8.00% 34.85x
Travel Adventure 38.81% 30.93x
London Tourism 0.72% 28.13x
Caribbean Vacation 5.95% 24.49x
Scotland Travel 0.54% 24.26x
Mexico Travel 1.21% 23.73x
Washington D.C. Hotels 0.03% 23.38x
England Tourism 0.11% 23.25x
London Tourism & Events 0.53% 22.58x
San Francisco Tourism 3.31% 22.16x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male