Dstillery Audiences

TRAVEL GUIDE AND REVIEW READERS

Audience Size: 3 Million Devices

Explore the Travel Guide and Review Readers Audience

Below you'll find more information about the Travel Guide and Review Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Travel Guide and Review Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Guide and Review Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Guide and Review Readers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 34.34% 30.61x
Work Comes First Travelers 29.17% 26.55x
Family Adventures Travelers 30.93% 26.45x
Travel Researchers 38.65% 25.39x
Luxury Travel Researchers 30.27% 25.20x
Global Destinations Reopening Researchers 22.37% 23.70x
San Diego Activities Researchers 25.77% 23.25x
Italy Trip Planners 35.96% 23.03x
Home Custom Bedroom Decorators 20.77% 22.52x
Custom Home Lighting Shoppers 20.77% 22.52x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Interest attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Guide and Review Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Guide and Review Readers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 2.03x
J. Crew 0.01% 1.69x
Dressbarn 0.02% 1.56x
Gap 0.02% 1.50x
Forever 21 0.01% 1.49x
White House Black Market 0.02% 1.46x
H&M 0.01% 1.34x
Jos A. Bank Clothiers 0.01% 1.30x
Hollister 0.01% 1.30x
LOFT 0.02% 1.28x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Location attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Guide and Review Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Guide and Review Readers audience is roughguides.com.

Website Composition Index
roughguides.com 1.00% 43.87x
lcbo.com 1.12% 41.42x
lowes.ca 1.15% 37.33x
jetsetter.com 2.87% 35.75x
thebrokebackpacker.com 1.08% 35.49x
escapehere.com 1.59% 30.85x
frommers.com 14.13% 30.85x
lonelyplanet.com 9.57% 30.12x
ourescapeclause.com 4.01% 29.53x
oyster.com 4.33% 28.37x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Web attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Guide and Review Readers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.41% 30.70x
Toronto Tourism 0.36% 26.00x
National Parks 0.58% 25.36x
Travel Adventure 13.17% 25.32x
Caribbean Vacation 1.24% 23.00x
Canada Shopping - General Commerce 0.54% 22.45x
Canadian Seniors Real Estate Research Cluster 0.12% 21.91x
Weather Information 0.19% 21.52x
Canada Job Seekers Cluster 0.14% 21.20x
Canadian Universities 0.46% 20.00x
Composition Percentage: The overlap percentage between the Travel Guide and Review Readers audience and the Content Affinity attribute.
Index: A comparison of the Travel Guide and Review Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Guide and Review Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male