Dstillery Audiences

TRAVEL INDUSTRY

Audience Size: 2.8 Million Devices

Explore the Travel Industry Audience

Below you'll find more information about the Travel Industry audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Travel Industry audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Industry audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Industry audience is Furniture and Appliances Industry.

Interest Composition Index
Furniture and Appliances Industry 54.22% 32.73x
Telecom Industry 47.73% 31.63x
Sporting Goods Shoppers 48.79% 30.43x
Vacation Rental Accommodation Researchers 52.95% 29.60x
Beach House Second Home Owners 41.72% 29.57x
Cholesterol Researchers 39.65% 29.49x
Restaurant Researchers 48.37% 28.81x
Men's Clothing Shoppers 42.36% 28.08x
Hardware Shoppers 40.49% 27.52x
Luxury Travel Researchers 40.92% 27.50x
Composition Percentage: The overlap percentage between the Travel Industry audience and the Interest attribute.
Index: A comparison of the Travel Industry audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Industry audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Industry audience is Columbia.

Location Composition Index
Columbia 0.01% 1.57x
Eddie Bauer 0.01% 1.43x
Tommy Bahama 0.02% 1.42x
Lorna Jane 0.00% 1.39x
REI 0.01% 1.33x
Kate Spade 0.02% 1.26x
Ralph Lauren 0.01% 1.20x
Hugo Boss 0.01% 1.18x
Chicos 0.03% 1.17x
Levi Strauss 0.01% 1.15x
Composition Percentage: The overlap percentage between the Travel Industry audience and the Location attribute.
Index: A comparison of the Travel Industry audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Industry audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Industry audience is perenews.com.

Website Composition Index
perenews.com 0.02% 43.81x
whiteandwarren.com 0.02% 42.61x
sushisamba.com 0.02% 41.79x
luxurytravelmagazine.com 0.17% 41.50x
mfgday.com 0.06% 41.39x
argonautliquor.com 0.03% 41.28x
circleup.com 0.02% 41.03x
abercrombiekent.com 0.20% 41.01x
variety-playhouse.com 0.02% 40.94x
shopcherrycreek.com 0.15% 40.93x
Composition Percentage: The overlap percentage between the Travel Industry audience and the Web attribute.
Index: A comparison of the Travel Industry audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Industry audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.09% 23.02x
Home Décor, Furniture, & Decorating 0.14% 20.95x
Sports - Skiing, Snowboarding 0.08% 19.02x
Local & Travel England - East Midlands 0.29% 18.70x
Caribbean Vacation 4.72% 18.08x
Home Office Products 0.93% 18.07x
South Carolina Travel 0.90% 17.90x
European Museums, Restaurants & Events 6.24% 17.85x
Winter Sports & Gear 4.05% 17.39x
San Francisco Tourism 4.14% 16.85x
Composition Percentage: The overlap percentage between the Travel Industry audience and the Content Affinity attribute.
Index: A comparison of the Travel Industry audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Industry audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999