Explore the Travel Researchers Audience
Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Travel Researchers audience.
INTERESTS
The Travel Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Researchers audience is Vacation Planners.
| Interest | Composition | Index |
| Vacation Planners | 50.79% | 34.99x |
| Flight and Hotel Shoppers | 51.72% | 34.62x |
| Home Custom Bedroom Decorators | 42.75% | 34.58x |
| Custom Home Lighting Shoppers | 42.74% | 34.52x |
| Travel Guide and Review Readers | 51.81% | 34.27x |
| Discount Flight Searchers | 45.57% | 33.06x |
| Trendy Shoe Shoppers | 42.83% | 32.07x |
| Luxury Travel Researchers | 42.69% | 31.49x |
| Nashville Activity Researchers | 39.91% | 31.31x |
| Orlando Activities Researchers | 39.25% | 31.26x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Curious about what else the Travel Researchers audience is interested in?
Sign Up
APPAREL RETAILERS
The Travel Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Researchers audience is Armani.
| Location | Composition | Index |
| Armani | 0.03% | 2.00x |
| Patagonia | 0.01% | 1.90x |
| Zara | 0.03% | 1.84x |
| Club Monaco | 0.01% | 1.84x |
| REI | 0.02% | 1.80x |
| The North Face | 0.02% | 1.74x |
| Bonobos | 0.02% | 1.74x |
| Free People | 0.03% | 1.69x |
| Hugo Boss | 0.04% | 1.65x |
| Tommy Bahama | 0.03% | 1.60x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Want to find more of the Travel Researchers audience in the real world?
Sign Up
WEBSITES
The Travel Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Researchers audience is viator.com.
| Website | Composition | Index |
| viator.com | 3.10% | 48.03x |
| hyatt.com | 5.15% | 47.00x |
| omnihotels.com | 1.72% | 42.01x |
| islands.com | 1.03% | 40.25x |
| katespade.com | 1.34% | 40.00x |
| enterprise.com | 4.52% | 39.59x |
| vacationidea.com | 1.18% | 37.54x |
| swimoutlet.com | 1.78% | 36.67x |
| frommers.com | 12.19% | 35.96x |
| clarksusa.com | 1.29% | 35.49x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Want to see more of the websites the Travel Researchers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 28.73x |
| Travel Adventure | 23.46% | 25.12x |
| London Tourism | 0.30% | 24.55x |
| European Museums, Restaurants & Events | 3.99% | 24.07x |
| Mexico Travel | 0.69% | 21.54x |
| Caribbean Vacation | 5.08% | 21.48x |
| San Francisco Tourism | 1.93% | 20.99x |
| South Carolina Travel | 0.21% | 20.59x |
| England Tourism | 0.07% | 19.64x |
| Home Décor, Furniture, & Decorating | 0.02% | 18.78x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Want to see more of the Content Affinities the Travel Researchers audience visits?
Sign Up
DEMOGRAPHICS
The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Travel Researchers audience?
Sign Up