Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 3.4 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 48.18% 31.55x
Family Adventures Travelers 45.79% 30.59x
Work Comes First Travelers 44.91% 30.52x
Vacation Planners 47.66% 30.26x
Flight and Hotel Shoppers 48.75% 29.66x
Home Custom Bedroom Decorators 31.08% 27.77x
Custom Home Lighting Shoppers 31.08% 27.77x
Work Hard, Play Hard Travelers 40.13% 27.76x
Luxury Travel Researchers 36.23% 27.57x
Discount Flight Searchers 41.04% 27.44x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.98x
Victoria's Secret 0.01% 1.61x
Old Navy 0.02% 1.51x
Maurices 0.01% 1.01x
Carhartt 0.12% 1.00x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is travelsmith.com.

Website Composition Index
travelsmith.com 1.56% 38.38x
princess.com 1.49% 34.59x
cruiseweb.com 1.74% 34.55x
greatvaluevacations.com 1.93% 34.47x
cheapair.com 1.20% 33.31x
southwest.com 7.79% 33.13x
weather-and-climate.com 1.04% 32.32x
travelmarketreport.com 1.38% 32.24x
alaskaair.com 1.88% 31.75x
hotelguides.com 1.32% 31.48x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 2.32% 27.64x
Travel Adventure 18.90% 26.86x
San Francisco Tourism 0.66% 24.85x
Mexico Travel 0.37% 22.88x
London Tourism 0.07% 22.08x
National Parks 2.14% 21.87x
Weather Information 1.33% 21.65x
Caribbean Vacation 5.20% 20.13x
Beach Vacations 3.38% 19.13x
Teaching Abroad 0.11% 18.69x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female