Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 200.6 Thousand Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 200.6 thousand unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 50.13% 188.28x
Luxury Travel Researchers 79.32% 142.59x
Work Comes First Travelers 7.85% 103.39x
Women’s Lifestyle Blogs Researchers 16.48% 84.76x
Restaurant Researchers 31.73% 83.06x
Egypt Trip Planners 35.98% 78.01x
Family Adventures Travelers 9.01% 77.55x
Sightseeing Travelers 48.95% 77.01x
Luxury Hotel Guests 30.91% 74.20x
Travel Guide and Review Readers 35.41% 69.55x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 2.50x
Maurices 0.01% 0.98x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is caribjournal.com.

Website Composition Index
caribjournal.com 1.86% 87.81x
fitwirr.com 3.27% 74.67x
timescolonist.com 3.79% 62.49x
insidehalton.com 3.81% 60.15x
luxurycolumnist.com 2.98% 59.39x
renx.ca 1.83% 57.96x
ontheluce.com 1.29% 57.45x
pointsandtravel.com 1.43% 57.43x
solotripsandtips.com 1.38% 56.20x
savoredjourneys.com 2.45% 55.62x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 12.17% 50.63x
Quebec Vacations 2.05% 47.86x
European Museums, Restaurants & Events 0.36% 47.07x
Assorted Topics (Television, Origami, Men's Health) 0.80% 33.95x
Caribbean Vacation 1.75% 31.48x
Smart Travel 1.06% 31.40x
Canada Tax and Finance Research Cluster 0.79% 27.68x
Vancouver British Columbia Research Cluster 1.71% 26.38x
Canada Consumer Product Cluster 1.10% 26.30x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 7.30% 24.50x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male