Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 42.45% 54.53x
Custom Home Lighting Shoppers 42.53% 54.19x
Flight and Hotel Shoppers 54.36% 52.26x
Travel Guide and Review Readers 51.37% 51.89x
Discount Flight Searchers 43.86% 51.07x
Nashville Activity Researchers 40.65% 50.90x
Luxury Travel Researchers 43.35% 50.19x
Vacation Planners 49.12% 50.10x
Orlando Activities Researchers 39.42% 49.78x
Trendy Shoe Shoppers 43.40% 49.75x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.80x
Bonobos 0.14% 2.30x
Supreme 0.02% 2.07x
Club Monaco 0.03% 1.79x
Intermix 0.02% 1.77x
Jos A. Bank Clothiers 0.52% 1.74x
Johnston and Murphy 0.24% 1.68x
Uniqlo 0.03% 1.63x
American Apparel 0.07% 1.61x
Zara 0.04% 1.60x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is icelandair.us.

Website Composition Index
icelandair.us 1.23% 76.82x
thepointsguy.com 1.79% 69.49x
nationalgeographicexpeditions.com 1.19% 67.69x
travelweekly.com 2.33% 65.31x
whatscheaper.com 1.21% 64.99x
bestparking.com 1.36% 63.77x
tauck.com 1.78% 63.00x
roadtripamerica.com 1.03% 62.17x
gilt.com 1.43% 61.99x
starwoodhotels.com 2.21% 61.79x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 36.05x
European Museums, Restaurants & Events 7.11% 30.84x
London Tourism 0.72% 30.78x
Travel Adventure 36.77% 28.79x
South Carolina Travel 0.55% 26.69x
Caribbean Vacation 6.84% 26.14x
Mexico Travel 1.33% 25.82x
Home Décor, Furniture, & Decorating 0.05% 25.66x
San Francisco Tourism 3.85% 25.32x
England Tourism 0.12% 22.79x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female