Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 626.6 Thousand Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 626.6 thousand unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Luxury Travel Researchers.

Interest Composition Index
Luxury Travel Researchers 78.20% 142.53x
Luxury Second Home Owners 75.85% 139.46x
Sightseeing Travelers 52.11% 82.71x
Restaurant Researchers 30.67% 77.11x
Work Comes First Travelers 17.56% 70.20x
Vacation Planners 42.90% 68.14x
Home Custom Bedroom Decorators 7.49% 67.03x
Custom Home Lighting Shoppers 7.48% 66.95x
Travel Book Readers 23.65% 64.00x
Vodka Enthusiasts 17.99% 62.96x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.48x
Tommy Bahama 0.01% 2.25x
Lululemon 0.02% 1.89x
Mens Wearhouse 0.02% 1.58x
White House Black Market 0.02% 1.51x
Lane Bryant 0.01% 1.42x
Zumiez 0.03% 1.30x
H&M 0.02% 1.29x
LOFT 0.01% 1.24x
Talbots 0.01% 1.19x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is theboutiqueadventurer.com.

Website Composition Index
theboutiqueadventurer.com 4.06% 78.80x
luxurycolumnist.com 3.86% 77.95x
caribjournal.com 4.11% 72.24x
fitwirr.com 4.66% 69.09x
savoredjourneys.com 2.79% 59.66x
pointsandtravel.com 2.40% 58.53x
lonelyplanet.com 1.02% 56.69x
ontheluce.com 1.74% 55.82x
gretastravels.com 1.22% 55.56x
afar.com 5.12% 55.44x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 16.42% 49.78x
Assorted Topics (Television, Origami, Men's Health) 1.05% 33.46x
Smart Travel 1.76% 32.20x
Caribbean Vacation 2.51% 31.89x
Quebec Vacations 2.28% 31.67x
National Parks 0.22% 31.15x
Canada Consumer Product Cluster 1.15% 22.98x
Canada Shopping - Kitchenware 0.25% 22.67x
Cruise Vacations 2.72% 22.63x
Canada Tourism Research Cluster 3.68% 20.73x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male