Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 6.3 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Discount Flight Searchers.

Interest Composition Index
Discount Flight Searchers 23.19% 19.88x
Luxury Travel Researchers 26.62% 19.26x
Sightseeing Travelers 38.34% 18.96x
Restaurant Researchers 29.53% 18.94x
Travel Reward Points Enthusiasts 30.94% 18.90x
Vacation Rental Accommodation Researchers 30.09% 18.65x
Charitable Organization Researchers 32.98% 18.20x
Travel Book Readers 29.51% 17.77x
Retired Assisted Living Shoppers 26.04% 17.56x
Flight and Hotel Shoppers 58.82% 17.04x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Everlane.

Location Composition Index
Everlane 0.00% 2.39x
Madewell 0.02% 1.62x
Urban Outfitters 0.05% 1.56x
Intermix 0.01% 1.54x
Columbia 0.01% 1.52x
The North Face 0.03% 1.42x
Hugo Boss 0.02% 1.41x
Tommy Bahama 0.03% 1.41x
Saint Laurent Paris 0.01% 1.35x
Armani 0.02% 1.35x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is icelandair.us.

Website Composition Index
icelandair.us 1.23% 42.78x
thepointsguy.com 1.79% 41.54x
whatscheaper.com 1.27% 39.48x
sleepinginairports.net 1.01% 38.70x
nationalgeographicexpeditions.com 1.21% 38.05x
lasvegas.com 1.13% 37.36x
travelweekly.com 2.31% 36.59x
bestparking.com 1.48% 36.47x
budgettravel.com 1.36% 36.19x
ebags.com 1.42% 35.92x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.05% 16.28x
Travel Adventure 24.81% 16.10x
European Museums, Restaurants & Events 5.00% 15.12x
London Tourism 0.68% 14.10x
Caribbean Vacation 3.88% 13.84x
South Carolina Travel 0.55% 13.23x
San Francisco Tourism 3.02% 13.22x
London Tourism & Events 0.45% 13.11x
Scotland Travel 0.44% 13.05x
Home Décor, Furniture, & Decorating 0.07% 12.98x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female