Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 50.51% 33.02x
Vacation Planners 48.15% 32.17x
Work Comes First Travelers 46.03% 31.72x
Family Adventures Travelers 46.20% 31.63x
Flight and Hotel Shoppers 48.85% 31.32x
Work Hard, Play Hard Travelers 42.49% 29.55x
Home Custom Bedroom Decorators 37.31% 29.35x
Custom Home Lighting Shoppers 37.31% 29.35x
Discount Flight Searchers 43.39% 29.19x
Luxury Travel Researchers 39.82% 28.47x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.07% 1.52x
LOFT 0.02% 1.48x
Banana Republic 0.02% 1.47x
J. Crew 0.01% 1.41x
H&M 0.01% 1.33x
Gap 0.02% 1.27x
White House Black Market 0.01% 1.22x
Old Navy 0.02% 1.21x
Victoria's Secret 0.03% 1.21x
Jos A. Bank Clothiers 0.01% 1.17x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is viator.com.

Website Composition Index
viator.com 1.54% 40.83x
hyatt.com 1.51% 35.50x
travelsmith.com 1.99% 34.00x
frommers.com 11.55% 31.93x
princess.com 2.44% 31.72x
cruiseweb.com 2.26% 31.05x
alaskaair.com 3.29% 30.31x
southwest.com 11.38% 30.18x
greatvaluevacations.com 2.50% 30.13x
goway.com 1.18% 29.99x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 28.97x
European Museums, Restaurants & Events 3.25% 27.57x
Travel Adventure 23.00% 26.70x
London Tourism 0.16% 25.31x
England Tourism 0.04% 25.10x
San Francisco Tourism 1.06% 24.57x
Mexico Travel 0.52% 24.33x
National Parks 2.70% 20.88x
Weather Information 1.65% 20.35x
Caribbean Vacation 6.09% 20.31x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female