Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 2.9 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 42.70% 27.34x
Family Adventures Travelers 43.66% 27.18x
Discount Flight Searchers 33.62% 26.94x
Flight and Hotel Shoppers 47.98% 26.75x
Vacation Planners 46.33% 26.43x
Travel Book Readers 27.40% 26.23x
Travel Guide and Review Readers 47.96% 25.92x
Work Hard, Play Hard Travelers 40.41% 23.28x
Luxury Travel Researchers 36.92% 23.21x
Custom Home Lighting Shoppers 31.68% 22.87x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.51x
Lane Bryant 0.01% 1.49x
Mens Wearhouse 0.02% 1.42x
Journeys 0.02% 1.25x
American Eagle Outfitters 0.01% 1.25x
Victoria's Secret 0.02% 1.16x
The Childrens Place 0.01% 1.13x
Maurices 0.02% 1.08x
Old Navy 0.01% 1.04x
Carhartt 0.13% 1.00x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is greatvaluevacations.com.

Website Composition Index
greatvaluevacations.com 1.18% 37.32x
southwest.com 3.90% 35.39x
tripmasters.com 1.32% 31.21x
homeaway.com 1.06% 31.11x
flights.com 1.41% 30.80x
frommers.com 8.79% 30.59x
smartertravel.com 17.31% 30.45x
destinationtips.com 1.28% 30.22x
vrbo.com 3.46% 29.93x
ncl.com 4.17% 29.87x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 12.83% 22.13x
European Museums, Restaurants & Events 1.24% 21.87x
London Tourism 0.04% 20.99x
San Francisco Tourism 0.36% 19.64x
Weather Information 0.80% 18.25x
Caribbean Vacation 3.38% 17.64x
Teaching Abroad 0.04% 17.57x
National Parks 1.28% 17.47x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.04% 16.80x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 15.65x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female