Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 2.4 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 29.93% 30.79x
Family Adventures Travelers 32.18% 30.41x
Travel Guide and Review Readers 38.72% 30.07x
Flight and Hotel Shoppers 40.05% 29.39x
Vacation Planners 38.74% 29.22x
Travel Book Readers 26.24% 26.78x
Discount Flight Searchers 33.01% 25.84x
Luxury Travel Researchers 25.63% 24.48x
Home Custom Bedroom Decorators 19.13% 24.33x
Custom Home Lighting Shoppers 19.13% 24.33x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.91x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is ncl.com.

Website Composition Index
ncl.com 1.48% 37.88x
smartertravel.com 9.88% 36.47x
choicehotels.com 1.38% 36.41x
jetsetter.com 4.07% 36.23x
airfarewatchdog.com 5.33% 36.19x
hilton.com 7.19% 33.42x
frommers.com 9.83% 32.92x
currentresults.com 1.34% 32.48x
oyster.com 4.93% 32.28x
reservations.com 4.54% 32.15x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.53% 30.67x
Travel Adventure 9.81% 27.94x
National Parks 0.65% 24.96x
San Francisco Tourism 0.14% 23.13x
Weather Information 0.27% 23.11x
Toronto Tourism 0.43% 22.93x
Caribbean Vacation 1.40% 22.71x
Social & Demographic Trends 0.07% 21.77x
Cruise Vacations 4.07% 19.59x
Canada Job Seekers Cluster 0.19% 18.66x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female