Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 2.5 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 36.87% 37.01x
Family Adventures Travelers 38.91% 36.98x
Flight and Hotel Shoppers 46.76% 35.42x
Travel Guide and Review Readers 44.32% 34.72x
Vacation Planners 44.89% 34.36x
Discount Flight Searchers 38.77% 32.21x
Travel Book Readers 30.62% 30.59x
Luxury Travel Researchers 30.27% 30.48x
Work Hard, Play Hard Travelers 35.09% 30.32x
Home Custom Bedroom Decorators 23.07% 29.78x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.14x
Victoria's Secret 0.01% 1.04x
Carhartt 0.08% 0.97x
Old Navy 0.01% 0.85x
Maurices 0.01% 0.84x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is southwest.com.

Website Composition Index
southwest.com 1.64% 45.65x
smartertravel.com 12.73% 39.77x
choicehotels.com 2.47% 39.75x
ritzcarlton.com 1.71% 39.69x
ncl.com 2.74% 39.43x
roughguides.com 1.09% 39.26x
vrbo.com 1.48% 36.65x
airfarewatchdog.com 8.07% 36.59x
frommers.com 8.08% 35.43x
jetsetter.com 6.40% 35.12x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 9.82% 32.60x
European Museums, Restaurants & Events 0.79% 32.03x
Weather Information 0.48% 27.95x
San Francisco Tourism 0.20% 26.51x
National Parks 0.86% 25.81x
Caribbean Vacation 2.21% 25.66x
Toronto Tourism 0.67% 23.66x
Cruise Vacations 6.55% 21.26x
Mexico Travel 0.12% 20.75x
Texas Sporting & Outdoors Cluster 0.05% 20.51x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female