Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 6.7 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Book Readers.

Interest Composition Index
Travel Book Readers 0.14% 19.70x
Luxury Travel Researchers 25.64% 18.15x
Sightseeing Travelers 38.56% 18.02x
Restaurant Researchers 30.01% 17.87x
Travel Reward Points Enthusiasts 31.68% 17.82x
Vacation Rental Accommodation Researchers 30.02% 17.66x
Charitable Organization Researchers 32.95% 17.30x
Flight and Hotel Shoppers 57.65% 16.36x
Flower & Gift Basket Shoppers 26.47% 16.27x
Affordable Hotel Bookers 32.75% 16.26x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.87x
Patagonia 0.01% 1.87x
Lorna Jane 0.01% 1.68x
REI 0.02% 1.62x
Free People 0.02% 1.61x
Club Monaco 0.01% 1.60x
Levi Strauss 0.01% 1.58x
Tommy Bahama 0.03% 1.58x
Ann Taylor 0.02% 1.47x
American Apparel 0.03% 1.46x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is whatsinport.com.

Website Composition Index
whatsinport.com 0.06% 50.85x
abercrombiekent.com 0.21% 50.31x
toursbylocals.com 0.08% 49.72x
meetways.com 0.05% 48.81x
northernlightsiceland.com 0.15% 48.71x
eurail.com 0.35% 48.41x
amawaterways.com 0.10% 47.38x
slh.com 0.19% 47.34x
europcar.com 0.08% 47.26x
visitcopenhagen.com 0.07% 47.22x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 24.57% 15.74x
Washington D.C. Hotels 0.06% 15.56x
European Museums, Restaurants & Events 4.96% 14.51x
Caribbean Vacation 3.64% 14.09x
London Tourism 0.74% 13.13x
London Tourism & Events 0.47% 12.86x
Scotland Travel 0.45% 12.66x
San Francisco Tourism 3.02% 12.58x
South Carolina Travel 0.59% 12.39x
Weather Information 2.14% 12.27x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000