Explore the Travel Researchers Audience
Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Travel Researchers audience.
INTERESTS
The Travel Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Researchers audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 43.76% | 34.51x |
| Custom Home Lighting Shoppers | 43.75% | 34.50x |
| Flight and Hotel Shoppers | 55.00% | 32.84x |
| Vacation Planners | 52.46% | 32.84x |
| Travel Guide and Review Readers | 52.05% | 32.83x |
| Nashville Activity Researchers | 41.33% | 32.07x |
| Discount Flight Searchers | 45.89% | 32.01x |
| Orlando Activities Researchers | 39.82% | 31.88x |
| Trendy Shoe Shoppers | 44.43% | 31.87x |
| Luxury Travel Researchers | 44.47% | 31.30x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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APPAREL RETAILERS
The Travel Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Researchers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 2.46x |
| Supreme | 0.02% | 2.23x |
| Bonobos | 0.16% | 2.20x |
| Jos A. Bank Clothiers | 0.43% | 1.67x |
| Intermix | 0.01% | 1.52x |
| Patagonia | 0.02% | 1.51x |
| Zara | 0.03% | 1.50x |
| White House Black Market | 0.46% | 1.49x |
| Topshop | 0.03% | 1.44x |
| Armani | 0.03% | 1.43x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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WEBSITES
The Travel Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Researchers audience is starwoodhotels.com.
| Website | Composition | Index |
| starwoodhotels.com | 1.29% | 45.58x |
| travelweekly.com | 1.12% | 44.95x |
| hyatt.com | 7.49% | 43.13x |
| viator.com | 4.24% | 42.67x |
| menupages.com | 1.43% | 40.22x |
| omnihotels.com | 2.48% | 37.85x |
| tripping.com | 1.06% | 37.76x |
| katespade.com | 2.09% | 37.11x |
| islands.com | 1.45% | 36.06x |
| sched.com | 1.36% | 35.75x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 23.63x |
| London Tourism | 0.40% | 21.54x |
| Travel Adventure | 25.56% | 21.17x |
| European Museums, Restaurants & Events | 4.55% | 20.72x |
| Caribbean Vacation | 5.18% | 18.77x |
| South Carolina Travel | 0.30% | 18.53x |
| Mexico Travel | 0.82% | 18.33x |
| San Francisco Tourism | 2.38% | 18.14x |
| Home Décor, Furniture, & Decorating | 0.03% | 17.75x |
| England Tourism | 0.08% | 17.27x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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DEMOGRAPHICS
The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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