Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 6.8 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.8 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 29.94% 19.41x
Custom Home Lighting Shoppers 29.94% 19.41x
Trendy Shoe Shoppers 31.87% 18.55x
Nashville Activity Researchers 30.22% 18.44x
Orlando Activities Researchers 27.46% 18.18x
Luxury Travel Researchers 27.41% 17.97x
Sightseeing Travelers 37.25% 17.86x
Discount Flight Searchers 33.56% 17.75x
Restaurant Researchers 30.92% 17.51x
Travel Reward Points Enthusiasts 31.64% 17.50x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Zara.

Location Composition Index
Zara 0.05% 1.92x
Armani 0.04% 1.80x
Patagonia 0.03% 1.80x
Ann Taylor 0.04% 1.71x
Intermix 0.01% 1.67x
Tommy Bahama 0.04% 1.66x
Joe's Jeans 0.01% 1.66x
Madewell 0.03% 1.64x
Columbia 0.02% 1.64x
Free People 0.03% 1.61x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 1.37% 46.66x
bestparking.com 1.14% 42.50x
travelweekly.com 1.79% 42.12x
ebags.com 1.10% 41.40x
gilt.com 1.20% 41.30x
starwoodhotels.com 1.91% 41.00x
budgettravel.com 1.09% 40.97x
cb2.com 1.36% 40.27x
mommypoppins.com 1.27% 39.81x
hyatt.com 10.81% 39.54x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 16.21x
Travel Adventure 22.22% 15.24x
European Museums, Restaurants & Events 4.45% 14.40x
London Tourism 0.58% 13.98x
South Carolina Travel 0.45% 13.33x
San Francisco Tourism 2.66% 13.12x
Caribbean Vacation 3.70% 13.02x
Home Décor, Furniture, & Decorating 0.05% 12.78x
London Tourism & Events 0.38% 12.58x
Scotland Travel 0.37% 12.49x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female