Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 4 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 43.76% 34.51x
Custom Home Lighting Shoppers 43.75% 34.50x
Flight and Hotel Shoppers 55.00% 32.84x
Vacation Planners 52.46% 32.84x
Travel Guide and Review Readers 52.05% 32.83x
Nashville Activity Researchers 41.33% 32.07x
Discount Flight Searchers 45.89% 32.01x
Orlando Activities Researchers 39.82% 31.88x
Trendy Shoe Shoppers 44.43% 31.87x
Luxury Travel Researchers 44.47% 31.30x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.46x
Supreme 0.02% 2.23x
Bonobos 0.16% 2.20x
Jos A. Bank Clothiers 0.43% 1.67x
Intermix 0.01% 1.52x
Patagonia 0.02% 1.51x
Zara 0.03% 1.50x
White House Black Market 0.46% 1.49x
Topshop 0.03% 1.44x
Armani 0.03% 1.43x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is starwoodhotels.com.

Website Composition Index
starwoodhotels.com 1.29% 45.58x
travelweekly.com 1.12% 44.95x
hyatt.com 7.49% 43.13x
viator.com 4.24% 42.67x
menupages.com 1.43% 40.22x
omnihotels.com 2.48% 37.85x
tripping.com 1.06% 37.76x
katespade.com 2.09% 37.11x
islands.com 1.45% 36.06x
sched.com 1.36% 35.75x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 23.63x
London Tourism 0.40% 21.54x
Travel Adventure 25.56% 21.17x
European Museums, Restaurants & Events 4.55% 20.72x
Caribbean Vacation 5.18% 18.77x
South Carolina Travel 0.30% 18.53x
Mexico Travel 0.82% 18.33x
San Francisco Tourism 2.38% 18.14x
Home Décor, Furniture, & Decorating 0.03% 17.75x
England Tourism 0.08% 17.27x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female