Explore the Travel Researchers Audience
Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Travel Researchers audience.
INTERESTS
The Travel Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Researchers audience is Discount Flight Searchers.
| Interest | Composition | Index |
| Discount Flight Searchers | 23.19% | 19.88x |
| Luxury Travel Researchers | 26.62% | 19.26x |
| Sightseeing Travelers | 38.34% | 18.96x |
| Restaurant Researchers | 29.53% | 18.94x |
| Travel Reward Points Enthusiasts | 30.94% | 18.90x |
| Vacation Rental Accommodation Researchers | 30.09% | 18.65x |
| Charitable Organization Researchers | 32.98% | 18.20x |
| Travel Book Readers | 29.51% | 17.77x |
| Retired Assisted Living Shoppers | 26.04% | 17.56x |
| Flight and Hotel Shoppers | 58.82% | 17.04x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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APPAREL RETAILERS
The Travel Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Researchers audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.00% | 2.39x |
| Madewell | 0.02% | 1.62x |
| Urban Outfitters | 0.05% | 1.56x |
| Intermix | 0.01% | 1.54x |
| Columbia | 0.01% | 1.52x |
| The North Face | 0.03% | 1.42x |
| Hugo Boss | 0.02% | 1.41x |
| Tommy Bahama | 0.03% | 1.41x |
| Saint Laurent Paris | 0.01% | 1.35x |
| Armani | 0.02% | 1.35x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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WEBSITES
The Travel Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Researchers audience is icelandair.us.
| Website | Composition | Index |
| icelandair.us | 1.23% | 42.78x |
| thepointsguy.com | 1.79% | 41.54x |
| whatscheaper.com | 1.27% | 39.48x |
| sleepinginairports.net | 1.01% | 38.70x |
| nationalgeographicexpeditions.com | 1.21% | 38.05x |
| lasvegas.com | 1.13% | 37.36x |
| travelweekly.com | 2.31% | 36.59x |
| bestparking.com | 1.48% | 36.47x |
| budgettravel.com | 1.36% | 36.19x |
| ebags.com | 1.42% | 35.92x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.05% | 16.28x |
| Travel Adventure | 24.81% | 16.10x |
| European Museums, Restaurants & Events | 5.00% | 15.12x |
| London Tourism | 0.68% | 14.10x |
| Caribbean Vacation | 3.88% | 13.84x |
| South Carolina Travel | 0.55% | 13.23x |
| San Francisco Tourism | 3.02% | 13.22x |
| London Tourism & Events | 0.45% | 13.11x |
| Scotland Travel | 0.44% | 13.05x |
| Home Décor, Furniture, & Decorating | 0.07% | 12.98x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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DEMOGRAPHICS
The Travel Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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