Explore the Travel Researchers Audience
Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Travel Researchers audience.
INTERESTS
The Travel Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Researchers audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 36.87% | 37.01x |
| Family Adventures Travelers | 38.91% | 36.98x |
| Flight and Hotel Shoppers | 46.76% | 35.42x |
| Travel Guide and Review Readers | 44.32% | 34.72x |
| Vacation Planners | 44.89% | 34.36x |
| Discount Flight Searchers | 38.77% | 32.21x |
| Travel Book Readers | 30.62% | 30.59x |
| Luxury Travel Researchers | 30.27% | 30.48x |
| Work Hard, Play Hard Travelers | 35.09% | 30.32x |
| Home Custom Bedroom Decorators | 23.07% | 29.78x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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APPAREL RETAILERS
The Travel Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Researchers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.01% | 1.14x |
| Victoria's Secret | 0.01% | 1.04x |
| Carhartt | 0.08% | 0.97x |
| Old Navy | 0.01% | 0.85x |
| Maurices | 0.01% | 0.84x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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WEBSITES
The Travel Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Researchers audience is southwest.com.
| Website | Composition | Index |
| southwest.com | 1.64% | 45.65x |
| smartertravel.com | 12.73% | 39.77x |
| choicehotels.com | 2.47% | 39.75x |
| ritzcarlton.com | 1.71% | 39.69x |
| ncl.com | 2.74% | 39.43x |
| roughguides.com | 1.09% | 39.26x |
| vrbo.com | 1.48% | 36.65x |
| airfarewatchdog.com | 8.07% | 36.59x |
| frommers.com | 8.08% | 35.43x |
| jetsetter.com | 6.40% | 35.12x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 9.82% | 32.60x |
| European Museums, Restaurants & Events | 0.79% | 32.03x |
| Weather Information | 0.48% | 27.95x |
| San Francisco Tourism | 0.20% | 26.51x |
| National Parks | 0.86% | 25.81x |
| Caribbean Vacation | 2.21% | 25.66x |
| Toronto Tourism | 0.67% | 23.66x |
| Cruise Vacations | 6.55% | 21.26x |
| Mexico Travel | 0.12% | 20.75x |
| Texas Sporting & Outdoors Cluster | 0.05% | 20.51x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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DEMOGRAPHICS
The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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