Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 3.3 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 38.09% 25.39x
Family Adventures Travelers 29.16% 24.93x
Work Comes First Travelers 27.24% 24.79x
Flight and Hotel Shoppers 36.65% 23.94x
Vacation Planners 35.74% 23.88x
Travel Book Readers 25.75% 22.96x
Luxury Travel Researchers 25.27% 21.03x
Discount Flight Searchers 29.84% 20.83x
Home Custom Bedroom Decorators 18.97% 20.57x
Custom Home Lighting Shoppers 18.97% 20.57x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 1.64x
Gap 0.02% 1.48x
Jos A. Bank Clothiers 0.01% 1.47x
White House Black Market 0.02% 1.40x
Chicos 0.02% 1.33x
Aeropostale 0.01% 1.30x
Dressbarn 0.01% 1.23x
Mens Wearhouse 0.02% 1.21x
Banana Republic 0.01% 1.18x
Old Navy 0.02% 1.16x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is jetsetter.com.

Website Composition Index
jetsetter.com 2.53% 33.74x
airfarewatchdog.com 3.42% 32.92x
lonelyplanet.com 9.27% 30.77x
frommers.com 13.28% 29.04x
hilton.com 3.81% 28.71x
hotwire.com 3.58% 28.15x
reservations.com 2.35% 27.74x
smartertravel.com 12.96% 27.40x
gpsmycity.com 1.24% 24.95x
escapehere.com 1.19% 24.49x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 0.38% 28.46x
Travel Adventure 13.21% 25.43x
Caribbean Vacation 1.12% 20.88x
San Francisco Tourism 0.13% 20.67x
National Parks 0.46% 20.08x
Toronto Tourism 0.27% 19.52x
Weather Information 0.17% 19.37x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 18.08x
Home Decoration - Crafts & Kids 0.05% 17.88x
Cruise Vacations 3.13% 17.27x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female