Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 5.6 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 27.37% 29.67x
Travel Guide and Review Readers 34.02% 29.42x
Custom Home Lighting Shoppers 28.21% 28.91x
Trendy Shoe Shoppers 29.26% 28.63x
Nashville Activity Researchers 26.93% 28.43x
Discount Flight Searchers 30.30% 27.86x
Orlando Activities Researchers 25.41% 27.69x
Luxury Travel Researchers 27.80% 27.60x
Sightseeing Travelers 34.63% 27.36x
Travel Reward Points Enthusiasts 29.82% 26.95x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.53x
Mens Wearhouse 0.46% 1.23x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 1.24% 44.28x
bestparking.com 1.02% 41.34x
travelweekly.com 1.64% 40.94x
starwoodhotels.com 1.72% 40.82x
gilt.com 1.08% 40.32x
ebags.com 1.01% 39.94x
hyatt.com 9.90% 39.05x
cb2.com 1.22% 38.64x
budgettravel.com 1.04% 38.37x
tauck.com 1.28% 37.79x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 23.31% 18.16x
European Museums, Restaurants & Events 4.38% 17.62x
Caribbean Vacation 3.97% 16.20x
San Francisco Tourism 2.51% 15.82x
Higher-End Fashion Brands 1.79% 14.51x
Smart Travel 8.03% 14.48x
Weather Information 2.08% 14.11x
National Parks 3.54% 13.88x
Maps & Navigation 3.59% 12.90x
Shopping Catalogs 2.97% 12.75x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female