Explore the Travel Researchers Audience
Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Travel Researchers audience.
INTERESTS
The Travel Researchers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.
| Interest | Composition | Index |
| Travel Guide and Review Readers | 50.51% | 33.02x |
| Vacation Planners | 48.15% | 32.17x |
| Work Comes First Travelers | 46.03% | 31.72x |
| Family Adventures Travelers | 46.20% | 31.63x |
| Flight and Hotel Shoppers | 48.85% | 31.32x |
| Work Hard, Play Hard Travelers | 42.49% | 29.55x |
| Home Custom Bedroom Decorators | 37.31% | 29.35x |
| Custom Home Lighting Shoppers | 37.31% | 29.35x |
| Discount Flight Searchers | 43.39% | 29.19x |
| Luxury Travel Researchers | 39.82% | 28.47x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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APPAREL RETAILERS
The Travel Researchers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Travel Researchers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.07% | 1.52x |
| LOFT | 0.02% | 1.48x |
| Banana Republic | 0.02% | 1.47x |
| J. Crew | 0.01% | 1.41x |
| H&M | 0.01% | 1.33x |
| Gap | 0.02% | 1.27x |
| White House Black Market | 0.01% | 1.22x |
| Old Navy | 0.02% | 1.21x |
| Victoria's Secret | 0.03% | 1.21x |
| Jos A. Bank Clothiers | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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WEBSITES
The Travel Researchers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Travel Researchers audience is viator.com.
| Website | Composition | Index |
| viator.com | 1.54% | 40.83x |
| hyatt.com | 1.51% | 35.50x |
| travelsmith.com | 1.99% | 34.00x |
| frommers.com | 11.55% | 31.93x |
| princess.com | 2.44% | 31.72x |
| cruiseweb.com | 2.26% | 31.05x |
| alaskaair.com | 3.29% | 30.31x |
| southwest.com | 11.38% | 30.18x |
| greatvaluevacations.com | 2.50% | 30.13x |
| goway.com | 1.18% | 29.99x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Travel Researchers audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.04% | 28.97x |
| European Museums, Restaurants & Events | 3.25% | 27.57x |
| Travel Adventure | 23.00% | 26.70x |
| London Tourism | 0.16% | 25.31x |
| England Tourism | 0.04% | 25.10x |
| San Francisco Tourism | 1.06% | 24.57x |
| Mexico Travel | 0.52% | 24.33x |
| National Parks | 2.70% | 20.88x |
| Weather Information | 1.65% | 20.35x |
| Caribbean Vacation | 6.09% | 20.31x |
Composition Percentage:
The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
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DEMOGRAPHICS
The Travel Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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