Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 26.35% 25.36x
Luxury Hotel Guests 23.09% 24.73x
Vacation Planners 23.10% 22.31x
Family Adventures Travelers 11.98% 21.58x
Luxury Second Home Owners 15.71% 20.81x
Flight and Hotel Shoppers 25.93% 20.62x
Travel Book Readers 12.39% 19.91x
Work Comes First Travelers 9.28% 19.84x
Airbnb Researchers 16.97% 18.83x
Trendy Shoe Shoppers 9.20% 18.08x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Chicos.

Location Composition Index
Chicos 0.02% 1.75x
LOFT 0.01% 1.46x
White House Black Market 0.01% 1.35x
Old Navy 0.02% 1.33x
Lane Bryant 0.01% 1.28x
Dressbarn 0.01% 1.24x
Banana Republic 0.01% 1.22x
Express 0.01% 1.19x
Victoria's Secret 0.02% 1.18x
Mens Wearhouse 0.02% 1.09x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is lonelyplanet.com.

Website Composition Index
lonelyplanet.com 1.78% 32.71x
frommers.com 13.36% 32.58x
shermanstravel.com 1.09% 31.67x
smartertravel.com 9.90% 31.53x
luxurycolumnist.com 1.54% 27.75x
theboutiqueadventurer.com 1.31% 25.60x
gpsmycity.com 1.53% 25.56x
airfarewatchdog.com 1.91% 25.46x
fodors.com 15.96% 23.92x
travelmath.com 26.35% 22.84x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 11.05% 29.67x
European Museums, Restaurants & Events 0.18% 27.93x
San Francisco Tourism 0.06% 18.33x
Weather Information 0.09% 17.42x
Caribbean Vacation 1.71% 17.25x
Meeting Planning & Hotels 0.04% 16.50x
Cruise Vacations 1.54% 14.68x
Smart Travel 1.05% 14.62x
National Parks 0.12% 13.64x
Southern California Tourism 0.15% 13.28x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female