Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 33.81% 26.41x
Vacation Planners 31.71% 24.85x
Family Adventures Travelers 22.47% 24.21x
Flight and Hotel Shoppers 31.97% 23.79x
Work Comes First Travelers 20.05% 23.33x
Travel Book Readers 21.75% 23.15x
Luxury Travel Researchers 20.65% 21.28x
Study Abroad Researchers 27.30% 20.86x
Trendy Shoe Shoppers 18.66% 20.54x
Discount Flight Searchers 25.73% 20.26x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.66x
Banana Republic 0.02% 1.59x
Express 0.02% 1.50x
Chicos 0.02% 1.37x
J. Crew 0.01% 1.34x
Zumiez 0.02% 1.33x
Forever 21 0.01% 1.31x
H&M 0.01% 1.29x
Hollister 0.01% 1.29x
Lane Bryant 0.02% 1.26x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is jetsetter.com.

Website Composition Index
jetsetter.com 1.23% 33.12x
lonelyplanet.com 5.90% 32.99x
frommers.com 13.39% 30.93x
smartertravel.com 11.96% 30.28x
shermanstravel.com 1.02% 30.21x
hotwire.com 1.68% 27.60x
airfarewatchdog.com 2.67% 26.65x
gpsmycity.com 1.25% 25.65x
theblondeabroad.com 1.51% 24.78x
hilton.com 1.34% 24.34x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 12.74% 26.05x
European Museums, Restaurants & Events 0.19% 25.36x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 20.04x
San Francisco Tourism 0.09% 18.07x
Caribbean Vacation 1.39% 17.21x
Toronto Tourism 0.12% 16.65x
National Parks 0.24% 16.40x
Weather Information 0.11% 16.14x
Canada Shopping - General Commerce 0.14% 16.12x
Cruise Vacations 1.97% 15.97x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female