Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 4.2 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Vacation Planners.

Interest Composition Index
Vacation Planners 50.79% 34.99x
Flight and Hotel Shoppers 51.72% 34.62x
Home Custom Bedroom Decorators 42.75% 34.58x
Custom Home Lighting Shoppers 42.74% 34.52x
Travel Guide and Review Readers 51.81% 34.27x
Discount Flight Searchers 45.57% 33.06x
Trendy Shoe Shoppers 42.83% 32.07x
Luxury Travel Researchers 42.69% 31.49x
Nashville Activity Researchers 39.91% 31.31x
Orlando Activities Researchers 39.25% 31.26x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Armani.

Location Composition Index
Armani 0.03% 2.00x
Patagonia 0.01% 1.90x
Zara 0.03% 1.84x
Club Monaco 0.01% 1.84x
REI 0.02% 1.80x
The North Face 0.02% 1.74x
Bonobos 0.02% 1.74x
Free People 0.03% 1.69x
Hugo Boss 0.04% 1.65x
Tommy Bahama 0.03% 1.60x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is viator.com.

Website Composition Index
viator.com 3.10% 48.03x
hyatt.com 5.15% 47.00x
omnihotels.com 1.72% 42.01x
islands.com 1.03% 40.25x
katespade.com 1.34% 40.00x
enterprise.com 4.52% 39.59x
vacationidea.com 1.18% 37.54x
swimoutlet.com 1.78% 36.67x
frommers.com 12.19% 35.96x
clarksusa.com 1.29% 35.49x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 28.73x
Travel Adventure 23.46% 25.12x
London Tourism 0.30% 24.55x
European Museums, Restaurants & Events 3.99% 24.07x
Mexico Travel 0.69% 21.54x
Caribbean Vacation 5.08% 21.48x
San Francisco Tourism 1.93% 20.99x
South Carolina Travel 0.21% 20.59x
England Tourism 0.07% 19.64x
Home Décor, Furniture, & Decorating 0.02% 18.78x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female