Dstillery Audiences

TRAVEL RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Travel Researchers Audience

Below you'll find more information about the Travel Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Travel Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Researchers audience is Travel Guide and Review Readers.

Interest Composition Index
Travel Guide and Review Readers 50.16% 28.12x
Vacation Planners 52.30% 27.42x
Discount Flight Searchers 42.65% 27.40x
Family Adventures Travelers 49.04% 27.38x
Custom Home Lighting Shoppers 40.46% 27.08x
Home Custom Bedroom Decorators 40.47% 27.08x
Work Comes First Travelers 48.69% 26.88x
Work Hard, Play Hard Travelers 47.67% 26.88x
Flight and Hotel Shoppers 54.13% 26.85x
Trendy Shoe Shoppers 40.24% 25.46x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Interest attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Researchers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.79x
Madewell 0.03% 1.64x
Patagonia 0.01% 1.55x
Urban Outfitters 0.04% 1.53x
Ann Taylor 0.02% 1.53x
American Apparel 0.03% 1.52x
Lululemon 0.05% 1.50x
REI 0.01% 1.44x
Kate Spade 0.03% 1.44x
Armani 0.02% 1.40x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Location attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Researchers audience is viator.com.

Website Composition Index
viator.com 2.09% 36.09x
hyatt.com 3.13% 35.11x
omnihotels.com 1.08% 31.68x
enterprise.com 2.60% 30.41x
tripexpert.com 1.03% 28.74x
swimoutlet.com 1.12% 27.78x
alaskaair.com 3.86% 27.69x
findthecompany.com 1.10% 27.66x
ucomparehealthcare.com 1.27% 27.66x
princess.com 3.76% 27.61x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Web attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Researchers audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 20.60% 22.13x
European Museums, Restaurants & Events 3.30% 21.34x
London Tourism 0.20% 20.86x
San Francisco Tourism 1.44% 18.96x
Mexico Travel 0.53% 18.31x
Caribbean Vacation 4.83% 17.65x
National Parks 3.06% 16.72x
South Carolina Travel 0.15% 16.68x
England Tourism 0.05% 16.62x
Beach Vacations 5.98% 16.14x
Composition Percentage: The overlap percentage between the Travel Researchers audience and the Content Affinity attribute.
Index: A comparison of the Travel Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Researchers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female