Dstillery Audiences

TRAVEL REWARD POINTS ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Travel Reward Points Enthusiasts Audience

Below you'll find more information about the Travel Reward Points Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Travel Reward Points Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Reward Points Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Reward Points Enthusiasts audience is Credit Card Researchers.

Interest Composition Index
Credit Card Researchers 47.22% 47.72x
Travel Researchers 45.38% 46.68x
Last Minute Travelers 44.77% 44.92x
Men's Clothing Shoppers 39.63% 44.63x
Mens Business Clothes Shoppers 40.62% 44.23x
San Diego Activities Researchers 35.46% 42.56x
Luxury Hotel Guests 47.12% 42.25x
Luxury Travel Researchers 36.26% 41.99x
Restaurant Researchers 39.67% 41.92x
Home Custom Bedroom Decorators 32.53% 41.79x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Interest attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Reward Points Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Reward Points Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.02% 2.94x
Supreme 0.03% 2.52x
Intermix 0.03% 2.48x
Bonobos 0.16% 2.32x
Patagonia 0.04% 2.06x
Topshop 0.03% 2.03x
Uniqlo 0.04% 1.92x
Club Monaco 0.04% 1.91x
Armani 0.09% 1.89x
Johnston and Murphy 0.30% 1.86x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Location attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Reward Points Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Reward Points Enthusiasts audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 2.59% 98.74x
sleepinginairports.net 1.31% 90.32x
frugaltravelguy.com 2.94% 83.94x
travelskills.com 1.47% 75.20x
starwoodhotels.com 2.57% 70.75x
rewardexpert.com 3.28% 70.45x
icelandair.us 1.14% 69.89x
gilt.com 1.59% 67.79x
godsavethepoints.com 4.35% 62.77x
pointswithacrew.com 1.90% 62.50x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Web attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Reward Points Enthusiasts audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 20.38% 37.83x
Washington D.C. Hotels 0.04% 33.40x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.21% 30.12x
European Museums, Restaurants & Events 5.80% 25.18x
Men's Dress Shirt Shopping 2.54% 24.20x
Meeting Planning & Hotels 1.36% 22.13x
London Tourism 0.52% 22.11x
Bags & Luggage 3.79% 22.11x
San Francisco Tourism 3.32% 21.82x
Institutional Investing 3.13% 20.15x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Reward Points Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male