Dstillery Audiences

TRAVEL REWARD POINTS ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Travel Reward Points Enthusiasts Audience

Below you'll find more information about the Travel Reward Points Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Travel Reward Points Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Travel Reward Points Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Travel Reward Points Enthusiasts audience is Last Minute Travelers.

Interest Composition Index
Last Minute Travelers 50.22% 28.47x
Credit Card Researchers 49.87% 27.87x
Men's Clothing Shoppers 39.23% 26.44x
Restaurant Researchers 39.48% 25.33x
Luxury Travel Researchers 34.96% 25.30x
Business Travelers 39.77% 25.27x
Discount Flight Searchers 28.35% 24.31x
Travel Book Readers 39.16% 23.58x
Men's Shoe Shoppers 40.77% 23.43x
Advertising Professionals 34.42% 23.27x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Interest attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Travel Reward Points Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Travel Reward Points Enthusiasts audience is Intermix.

Location Composition Index
Intermix 0.02% 2.24x
Madewell 0.03% 2.15x
American Apparel 0.05% 2.14x
Levi Strauss 0.02% 2.08x
Armani 0.04% 2.04x
Club Monaco 0.02% 1.98x
Urban Outfitters 0.07% 1.89x
Hugo Boss 0.03% 1.87x
Lorna Jane 0.01% 1.84x
Joe's Jeans 0.01% 1.83x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Location attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Travel Reward Points Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Travel Reward Points Enthusiasts audience is thepointsguy.com.

Website Composition Index
thepointsguy.com 4.06% 97.10x
frugaltravelguy.com 3.46% 88.27x
sleepinginairports.net 2.11% 83.02x
travelskills.com 1.72% 81.95x
rewardexpert.com 2.98% 77.03x
independenttraveler.com 1.26% 68.07x
icelandair.us 1.84% 65.63x
theflightdeal.com 3.52% 62.70x
corcoran.com 1.29% 60.44x
starwoodhotels.com 4.14% 59.29x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Web attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Travel Reward Points Enthusiasts audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 23.81% 32.19x
Washington D.C. Hotels 0.07% 26.03x
European Museums, Restaurants & Events 7.09% 21.42x
Assorted Topics #11257 (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.27% 21.26x
San Francisco Tourism 4.24% 18.54x
Institutional Investing 3.21% 18.17x
Travel Adventure 27.72% 17.98x
London Tourism & Events 0.62% 17.87x
Bags & Luggage 4.16% 17.53x
Environmentally Friendly Cars 0.16% 17.19x
Composition Percentage: The overlap percentage between the Travel Reward Points Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Travel Reward Points Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Travel Reward Points Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male