Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.5 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 52.09% 51.34x
Diesel Vehicle Shoppers 52.95% 50.69x
Dodge Vehicle Shoppers 46.34% 45.31x
Jeep Vehicle Shoppers 45.17% 45.02x
Commercial Truck Researchers 39.41% 44.33x
Auto Repair Researchers 42.67% 43.24x
Quads and ATV Enthusiasts 45.69% 42.51x
Car Buyers 38.62% 41.95x
Ford Mustang Enthusiasts 39.20% 41.77x
Corvette Enthusiasts 39.92% 41.34x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.44x
Mens Wearhouse 0.47% 1.20x
Buckle 0.17% 1.20x
Jos A. Bank Clothiers 0.29% 1.19x
Columbia 0.01% 1.15x
Chicos 0.06% 1.14x
REI 0.01% 1.01x
White House Black Market 0.18% 1.00x
Eddie Bauer 0.02% 0.91x
Talbots 0.03% 0.91x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 4.71% 106.05x
cumminsforum.com 14.20% 94.42x
thedieselgarage.com 2.75% 92.50x
dieselarmy.com 1.37% 89.84x
cumminshub.com 1.09% 89.53x
hardworkingtrucks.com 1.62% 87.77x
overdriveonline.com 2.01% 86.52x
dieseltruckresource.com 11.86% 84.10x
4statetrucks.com 2.25% 80.74x
dodgetalk.com 4.24% 78.99x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 12.54% 36.04x
Trucking 21.47% 30.24x
Rural Living 0.27% 28.75x
Auto Body Upkeep & Repair Researchers 8.38% 27.61x
Auto Tires & Parts Repair Researchers 5.93% 26.34x
Home Improvement Contractor 2.71% 25.43x
Power Tools 8.13% 24.29x
Motorcycles & Snowmobiles 10.08% 23.93x
Car Keys, Locks & Remotes 12.48% 22.62x
Auctions & Repossessions 2.43% 22.56x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male