Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.9 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 52.22% 28.22x
Commercial Truck Researchers 46.86% 25.07x
Jeep Vehicle Shoppers 43.80% 25.02x
Auto Repair Researchers 41.36% 24.52x
Dodge Vehicle Shoppers 45.41% 24.01x
Car Buyers 38.44% 23.75x
Automotive Industry 36.48% 23.45x
Quads and ATV Enthusiasts 46.43% 23.07x
Ford Mustang Enthusiasts 38.21% 22.49x
Corvette Enthusiasts 39.68% 22.36x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.20% 1.39x
Eddie Bauer 0.01% 1.08x
Hollister 0.01% 0.95x
Kate Spade 0.01% 0.94x
Chicos 0.03% 0.91x
Lane Bryant 0.02% 0.88x
Ralph Lauren 0.01% 0.87x
Gymboree 0.02% 0.85x
REI 0.01% 0.85x
Lorna Jane 0.00% 0.85x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is sinisterdiesel.com.

Website Composition Index
sinisterdiesel.com 0.24% 119.88x
ccjdigital.com 0.92% 118.62x
dieselbombers.com 4.92% 118.54x
ryderfleetproducts.com 0.57% 114.95x
xtremediesel.com 0.49% 114.70x
stengelbros.net 0.26% 111.79x
rudysdiesel.com 0.42% 111.66x
glowshiftdirect.com 0.21% 105.63x
cumminsforum.com 12.65% 105.40x
thedieselgarage.com 2.49% 105.24x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 14.95% 31.27x
Trucking 22.96% 24.72x
Rural Living 0.36% 22.66x
Auto Body Upkeep & Repair Researchers 10.19% 22.60x
Motorcycles & Snowmobiles 7.28% 21.45x
Home Improvement Contractor 5.00% 19.90x
Car Keys, Locks & Remotes 11.62% 19.89x
Auctions & Repossessions 2.84% 19.88x
Power Tools 10.35% 19.61x
Auto Tires & Parts Repair Researchers 6.93% 18.78x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000