Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 48.15% | 28.85x |
| Diesel Vehicle Shoppers | 48.01% | 27.38x |
| Auto Repair Researchers | 42.58% | 26.65x |
| Dodge Vehicle Shoppers | 43.11% | 25.96x |
| Car Buyers | 38.80% | 25.56x |
| Jeep Vehicle Shoppers | 42.16% | 25.33x |
| Ford Mustang Enthusiasts | 38.00% | 24.16x |
| Corvette Enthusiasts | 38.83% | 24.11x |
| Quads and ATV Enthusiasts | 41.74% | 23.89x |
| Automotive Service Professionals | 40.58% | 23.27x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 1.57x |
| Old Navy | 0.01% | 0.97x |
| Victoria's Secret | 0.01% | 0.92x |
| Mens Wearhouse | 0.01% | 0.83x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 2.84% | 52.71x |
| dieselpowerproducts.com | 2.43% | 51.47x |
| genosgarage.com | 1.19% | 49.05x |
| cumminsforum.com | 11.14% | 48.74x |
| dieselworldmag.com | 1.57% | 47.34x |
| 4btswaps.com | 1.09% | 45.63x |
| thoroughbreddiesel.com | 2.75% | 44.29x |
| thedieselgarage.com | 2.30% | 44.03x |
| dieseltruckresource.com | 9.07% | 43.81x |
| ktperformance.net | 1.40% | 43.63x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 5.47% | 29.45x |
| Trucking | 10.91% | 25.36x |
| Rural Living | 0.04% | 23.21x |
| Auto Body Upkeep & Repair Researchers | 3.80% | 23.17x |
| Car Keys, Locks & Remotes | 6.33% | 21.56x |
| Auctions & Repossessions | 1.11% | 21.29x |
| Texas Off-Roading | 0.11% | 20.89x |
| Auto Tires & Parts Repair Researchers | 2.18% | 20.62x |
| Power Tools | 4.43% | 19.62x |
| Machines & Industrial Supplies | 2.79% | 18.27x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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