Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 48.36% | 25.07x |
| Auto Repair Researchers | 42.68% | 23.10x |
| Diesel Vehicle Shoppers | 46.65% | 23.05x |
| Car Buyers | 37.33% | 22.69x |
| Jeep Vehicle Shoppers | 41.03% | 21.61x |
| Dodge Vehicle Shoppers | 43.54% | 21.51x |
| Corvette Enthusiasts | 37.07% | 21.07x |
| Ford Mustang Enthusiasts | 38.36% | 20.52x |
| Ford Vehicle Shoppers | 34.44% | 20.39x |
| In-Market Car Shoppers | 39.70% | 20.37x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.02% | 1.46x |
| Aeropostale | 0.01% | 1.41x |
| Carhartt | 0.20% | 1.31x |
| Mens Wearhouse | 0.02% | 1.15x |
| Dressbarn | 0.01% | 1.12x |
| Express | 0.01% | 1.10x |
| Old Navy | 0.02% | 1.07x |
| Journeys | 0.01% | 1.07x |
| The Childrens Place | 0.01% | 1.04x |
| Victoria's Secret | 0.01% | 0.98x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 2.27% | 47.72x |
| dieselpowerproducts.com | 1.61% | 44.84x |
| cumminsforum.com | 9.70% | 44.21x |
| thoroughbreddiesel.com | 1.40% | 43.50x |
| thedieselgarage.com | 1.90% | 40.68x |
| dieseltruckresource.com | 7.60% | 40.50x |
| truckinginfo.com | 1.70% | 39.48x |
| turbodieselregister.com | 3.36% | 38.59x |
| dodgetalk.com | 4.24% | 38.37x |
| ramforumz.com | 9.77% | 35.40x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 3.18% | 26.16x |
| Texas Off-Roading | 0.05% | 22.06x |
| Trucking | 9.30% | 21.87x |
| Auto Body Upkeep & Repair Researchers | 2.69% | 21.28x |
| Auctions & Repossessions | 0.64% | 20.22x |
| Car Keys, Locks & Remotes | 3.66% | 19.90x |
| Rural Living | 0.03% | 18.96x |
| General Interest | 0.09% | 18.87x |
| Machines & Industrial Supplies | 1.73% | 17.59x |
| Auto Tires & Parts Repair Researchers | 1.36% | 16.91x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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