Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.9 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 54.13% 40.33x
Jeep Vehicle Shoppers 44.69% 38.13x
Auto Repair Researchers 41.31% 37.97x
Dodge Vehicle Shoppers 46.05% 37.57x
Commercial Truck Researchers 41.17% 36.72x
Car Buyers 37.60% 36.65x
Ford Mustang Enthusiasts 38.31% 35.79x
Quads and ATV Enthusiasts 46.11% 35.23x
Corvette Enthusiasts 39.23% 35.20x
Automotive Service Professionals 37.29% 34.60x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.21% 1.06x
Mens Wearhouse 0.34% 1.06x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 4.23% 108.39x
cumminsforum.com 12.44% 96.43x
thedieselgarage.com 2.37% 96.17x
dieselarmy.com 1.48% 86.07x
overdriveonline.com 2.18% 85.97x
dieseltruckresource.com 10.31% 85.32x
hardworkingtrucks.com 1.76% 84.78x
dodgetalk.com 3.48% 82.88x
dieselpowerproducts.com 7.97% 78.77x
macktrucks.com 1.19% 75.67x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 12.71% 35.82x
Trucking 21.30% 29.61x
Auto Body Upkeep & Repair Researchers 8.46% 27.33x
Home Improvement Contractor 3.00% 25.35x
Auto Tires & Parts Repair Researchers 6.37% 25.24x
Motorcycles & Snowmobiles 8.68% 24.70x
Power Tools 8.24% 24.02x
Car Keys, Locks & Remotes 11.83% 22.68x
Auctions & Repossessions 2.50% 22.12x
Machines & Industrial Supplies 6.40% 20.13x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male