Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.7 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 53.15% 30.11x
Jeep Vehicle Shoppers 43.53% 27.48x
Auto Repair Researchers 41.62% 26.46x
Commercial Truck Researchers 46.54% 26.07x
Car Buyers 38.74% 25.56x
Dodge Vehicle Shoppers 46.78% 25.54x
Ford Mustang Enthusiasts 37.89% 24.95x
Quads and ATV Enthusiasts 47.14% 24.94x
Corvette Enthusiasts 39.60% 24.41x
Automotive Service Professionals 39.11% 24.39x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.36x
Express Outlets 0.00% 1.13x
Belk 0.01% 1.01x
Gymboree 0.03% 0.96x
Eddie Bauer 0.01% 0.95x
Chicos 0.04% 0.93x
Kate Spade 0.01% 0.86x
Lane Bryant 0.03% 0.86x
Zumiez 0.02% 0.83x
Urban Outfitters 0.03% 0.82x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 5.04% 116.67x
thedieselgarage.com 2.55% 104.80x
cumminsforum.com 12.98% 104.14x
thoroughbreddiesel.com 1.35% 98.28x
truckspring.com 1.38% 97.33x
puredieselpower.com 1.13% 97.26x
dieseltruckresource.com 9.47% 91.66x
overdriveonline.com 3.35% 91.45x
dodgetalk.com 3.82% 91.28x
dieselpowerproducts.com 7.82% 87.46x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 14.84% 32.20x
Trucking 23.55% 25.41x
Auto Body Upkeep & Repair Researchers 10.32% 23.62x
Rural Living 0.38% 23.02x
Motorcycles & Snowmobiles 8.06% 22.58x
Home Improvement Contractor 4.53% 20.98x
Power Tools 10.36% 20.56x
Auctions & Repossessions 2.87% 20.51x
Car Keys, Locks & Remotes 12.48% 20.18x
Auto Tires & Parts Repair Researchers 7.39% 19.51x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male