Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3.3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 46.57% 26.37x
Auto Repair Researchers 39.38% 25.42x
Car Buyers 33.75% 24.79x
Dodge Vehicle Shoppers 40.73% 24.67x
Diesel Vehicle Shoppers 44.52% 24.53x
Jeep Vehicle Shoppers 36.88% 23.59x
In-Market Car Shoppers 37.57% 22.68x
Ford Mustang Enthusiasts 33.34% 22.50x
Corvette Enthusiasts 34.30% 22.09x
Quads and ATV Enthusiasts 38.62% 20.94x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.63x
Carhartt 0.08% 1.34x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.15% 53.36x
cumminsforum.com 11.01% 51.01x
dieselpowerproducts.com 1.01% 46.12x
dieseltruckresource.com 7.77% 45.02x
dodgetalk.com 5.04% 42.99x
thedieselgarage.com 2.02% 42.20x
ramforumz.com 10.54% 40.92x
turbodieselregister.com 3.32% 39.80x
dodgeforum.com 11.18% 39.06x
ramforum.com 6.67% 38.26x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 0.71% 27.17x
Car Keys, Locks & Remotes 0.63% 24.21x
Auto Body Upkeep & Repair Researchers 0.68% 23.57x
Trucking 6.20% 23.09x
Auctions & Repossessions 0.12% 21.47x
Hobby Drones & Remote-Controlled Cars 0.14% 20.05x
Machines & Industrial Supplies 0.42% 18.87x
Motorsport Equipment 3.80% 16.91x
Farming & Agriculture 0.34% 16.80x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 16.53x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male