Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 48.36% 25.07x
Auto Repair Researchers 42.68% 23.10x
Diesel Vehicle Shoppers 46.65% 23.05x
Car Buyers 37.33% 22.69x
Jeep Vehicle Shoppers 41.03% 21.61x
Dodge Vehicle Shoppers 43.54% 21.51x
Corvette Enthusiasts 37.07% 21.07x
Ford Mustang Enthusiasts 38.36% 20.52x
Ford Vehicle Shoppers 34.44% 20.39x
In-Market Car Shoppers 39.70% 20.37x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.46x
Aeropostale 0.01% 1.41x
Carhartt 0.20% 1.31x
Mens Wearhouse 0.02% 1.15x
Dressbarn 0.01% 1.12x
Express 0.01% 1.10x
Old Navy 0.02% 1.07x
Journeys 0.01% 1.07x
The Childrens Place 0.01% 1.04x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.27% 47.72x
dieselpowerproducts.com 1.61% 44.84x
cumminsforum.com 9.70% 44.21x
thoroughbreddiesel.com 1.40% 43.50x
thedieselgarage.com 1.90% 40.68x
dieseltruckresource.com 7.60% 40.50x
truckinginfo.com 1.70% 39.48x
turbodieselregister.com 3.36% 38.59x
dodgetalk.com 4.24% 38.37x
ramforumz.com 9.77% 35.40x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 3.18% 26.16x
Texas Off-Roading 0.05% 22.06x
Trucking 9.30% 21.87x
Auto Body Upkeep & Repair Researchers 2.69% 21.28x
Auctions & Repossessions 0.64% 20.22x
Car Keys, Locks & Remotes 3.66% 19.90x
Rural Living 0.03% 18.96x
General Interest 0.09% 18.87x
Machines & Industrial Supplies 1.73% 17.59x
Auto Tires & Parts Repair Researchers 1.36% 16.91x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male