Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3.4 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 45.66% 29.45x
Auto Repair Researchers 39.00% 28.00x
Dodge Vehicle Shoppers 41.29% 27.48x
Car Buyers 33.02% 27.34x
Diesel Vehicle Shoppers 43.98% 26.54x
Jeep Vehicle Shoppers 37.08% 26.03x
Ford Mustang Enthusiasts 33.85% 24.55x
In-Market Car Shoppers 38.14% 24.45x
Corvette Enthusiasts 34.49% 24.23x
Quads and ATV Enthusiasts 38.33% 22.46x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.32% 1.33x
Lululemon 0.01% 1.29x
Maurices 0.05% 1.21x
Zumiez 0.02% 1.07x
American Eagle Outfitters 0.02% 1.05x
Mens Wearhouse 0.03% 1.05x
Buckle 0.03% 1.05x
Lane Bryant 0.02% 1.04x
Jos A. Bank Clothiers 0.02% 1.04x
Eddie Bauer 0.01% 1.04x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.46% 58.99x
cumminsforum.com 12.74% 54.98x
4btswaps.com 1.07% 50.72x
dieseltruckresource.com 8.26% 49.70x
dodgetalk.com 5.49% 47.11x
thedieselgarage.com 2.22% 46.13x
ramforumz.com 11.66% 43.68x
trucktrend.com 7.94% 43.32x
dodgeforum.com 11.97% 42.60x
ramforum.com 7.18% 41.90x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 0.46% 26.91x
Car Keys, Locks & Remotes 0.36% 26.33x
Auto Body Upkeep & Repair Researchers 0.46% 25.61x
Trucking 5.15% 23.47x
Auctions & Repossessions 0.05% 19.57x
Auto Tires & Parts Repair Researchers 0.29% 18.58x
Machines & Industrial Supplies 0.24% 17.82x
Motorsport Equipment 3.67% 17.70x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 17.38x
Yard Structures 0.06% 16.94x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male