Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 42.88% 27.62x
Truck Shoppers 43.38% 27.10x
Auto Repair Researchers 35.41% 26.02x
Car Buyers 28.25% 25.92x
Auto Show Enthusiasts 31.49% 24.54x
Jeep Vehicle Shoppers 32.86% 24.50x
Ford Mustang Enthusiasts 29.28% 22.81x
Diesel Vehicle Shoppers 40.41% 22.75x
Volkswagen Vehicle Shopper 25.26% 22.71x
In-Market Car Shoppers 33.66% 22.58x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is LOFT.

Location Composition Index
LOFT 0.02% 1.35x
Lane Bryant 0.01% 1.31x
Chicos 0.01% 1.26x
Carhartt 0.15% 1.24x
Maurices 0.04% 1.21x
Zumiez 0.03% 1.17x
Gymboree 0.02% 1.17x
Journeys 0.02% 1.09x
The Childrens Place 0.02% 1.04x
American Eagle Outfitters 0.01% 1.03x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.79% 55.19x
cumminsforum.com 12.15% 53.72x
4btswaps.com 1.06% 47.57x
ramchargercentral.com 1.02% 45.67x
dodgetalk.com 4.96% 45.46x
trucktrend.com 1.78% 44.46x
thedieselgarage.com 2.24% 44.40x
dieseltruckresource.com 8.02% 43.93x
ramforumz.com 10.64% 43.20x
oilburners.net 1.02% 41.17x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 0.08% 28.51x
Car Keys, Locks & Remotes 0.16% 26.77x
Trucking 2.37% 22.80x
Auto Body Upkeep & Repair Researchers 0.17% 20.81x
Hobby Drones & Remote-Controlled Cars 0.05% 18.01x
Motorsport Equipment 2.65% 17.78x
Auto Tires & Parts Repair Researchers 0.05% 16.51x
Power Tools 1.15% 16.33x
Farming & Agriculture 0.35% 15.74x
Garden Power Equipment 3.33% 15.39x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male