Dstillery Audiences

TRUCK DRIVERS

Audience Size: 4 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 51.74% 33.21x
Diesel Vehicle Shoppers 51.31% 32.00x
Jeep Vehicle Shoppers 46.11% 30.62x
Auto Repair Researchers 44.73% 30.27x
Car Buyers 41.43% 30.03x
Dodge Vehicle Shoppers 45.45% 29.44x
Automotive Service Professionals 40.70% 28.74x
Ford Mustang Enthusiasts 40.99% 28.56x
Corvette Enthusiasts 40.96% 28.51x
Commercial Truck Researchers 40.37% 28.38x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Buckle.

Location Composition Index
Buckle 0.26% 1.26x
Mens Wearhouse 0.45% 1.24x
Jos A. Bank Clothiers 0.26% 1.23x
White House Black Market 0.30% 1.17x
Johnston and Murphy 0.38% 1.02x
Bonobos 0.06% 0.95x
Topshop 0.01% 0.95x
REI 0.01% 0.93x
Lane Bryant 0.04% 0.89x
Chicos 0.04% 0.87x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.89% 66.01x
cumminsforum.com 9.65% 61.28x
dieselpowerproducts.com 5.08% 58.04x
thedieselgarage.com 1.88% 57.95x
overdriveonline.com 1.01% 56.86x
4statetrucks.com 1.18% 55.95x
dieseltruckresource.com 7.93% 55.24x
genosgarage.com 1.67% 52.00x
dieselworldmag.com 2.24% 51.88x
dodgetalk.com 3.22% 51.76x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 8.59% 26.08x
Trucking 15.10% 22.58x
Auto Body Upkeep & Repair Researchers 5.76% 20.90x
Rural Living 0.17% 20.75x
Auto Tires & Parts Repair Researchers 3.81% 20.54x
Home Improvement Contractor 1.57% 19.75x
Power Tools 5.98% 18.50x
Car Keys, Locks & Remotes 9.48% 17.83x
Paper & Packaging 0.86% 17.50x
Handyman Tools 0.03% 17.18x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male