Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 58.99% 40.66x
Diesel Vehicle Shoppers 65.79% 40.62x
Truck Shoppers 58.36% 38.84x
Auto Repair Researchers 41.62% 34.91x
Jeep Vehicle Shoppers 40.42% 33.00x
Contractors & Construction Professionals 36.21% 32.55x
Volkswagen Vehicle Shopper 30.41% 32.28x
Tire Shoppers 29.35% 29.43x
Corvette Enthusiasts 39.75% 28.72x
Aftermarket Accessories Shoppers 36.09% 28.18x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.35x
Maurices 0.03% 1.25x
Lululemon 0.01% 1.16x
Chicos 0.01% 1.13x
Victoria's Secret 0.01% 1.06x
Buckle 0.02% 1.02x
LOFT 0.01% 1.01x
Aeropostale 0.01% 0.98x
Zumiez 0.02% 0.97x
H&M 0.01% 0.94x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is cumminsforum.com.

Website Composition Index
cumminsforum.com 12.09% 65.39x
duramaxforum.com 10.32% 64.84x
thedieselgarage.com 2.56% 61.63x
dieselpowerproducts.com 1.01% 60.65x
oilburners.net 1.23% 60.09x
dieselplace.com 6.70% 58.70x
ramchargercentral.com 1.12% 57.79x
dieselbombers.com 2.71% 57.41x
4btswaps.com 1.04% 56.62x
thedieselstop.com 8.12% 56.45x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucking.

Content Affinity Composition Index
Trucking 2.14% 27.61x
Car Keys, Locks & Remotes 0.09% 26.53x
Power Tools 1.24% 23.99x
Garden Power Equipment 4.50% 23.43x
All-Terrain Vehicles 9.77% 20.28x
Auto Enthusiast Information Researchers 7.18% 20.05x
Motorcycles & Snowmobiles 15.58% 19.96x
Motorsport Equipment 2.53% 19.88x
Auto Body Upkeep & Repair Researchers 0.11% 19.83x
Classic Car Enthusiasts 21.08% 19.54x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male