Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3.9 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 50.51% 28.30x
Diesel Vehicle Shoppers 49.20% 26.78x
Auto Repair Researchers 43.86% 26.65x
Car Buyers 39.06% 26.05x
Jeep Vehicle Shoppers 42.47% 25.29x
Dodge Vehicle Shoppers 45.66% 25.01x
Ford Mustang Enthusiasts 39.12% 23.86x
Corvette Enthusiasts 39.50% 23.83x
Automotive Service Professionals 39.89% 23.16x
Quads and ATV Enthusiasts 42.59% 23.09x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.59x
Carhartt 0.21% 1.37x
Victoria's Secret 0.01% 1.30x
Journeys 0.01% 1.19x
The Childrens Place 0.01% 1.11x
Mens Wearhouse 0.01% 1.11x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.62% 52.96x
dieselpowerproducts.com 1.98% 50.53x
cumminsforum.com 10.67% 48.64x
dieselworldmag.com 1.18% 48.64x
thoroughbreddiesel.com 2.02% 46.48x
4btswaps.com 1.08% 45.65x
ktperformance.net 1.03% 45.58x
dieseltruckresource.com 8.55% 44.23x
thedieselgarage.com 2.21% 44.19x
agkits.com 1.06% 43.92x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 4.15% 29.62x
Trucking 10.14% 25.40x
Auto Body Upkeep & Repair Researchers 3.30% 23.84x
Car Keys, Locks & Remotes 4.96% 22.43x
Auctions & Repossessions 0.86% 21.99x
Auto Tires & Parts Repair Researchers 1.75% 20.26x
Machines & Industrial Supplies 2.27% 19.88x
Power Tools 3.91% 19.40x
Texas Off-Roading 0.07% 19.38x
Rural Living 0.03% 19.32x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male