Dstillery Audiences

TRUCK DRIVERS

Audience Size: 5.2 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 47.97% 26.32x
Diesel Vehicle Shoppers 47.73% 25.06x
Auto Repair Researchers 44.58% 23.48x
Dodge Vehicle Shoppers 42.95% 23.47x
Jeep Vehicle Shoppers 44.10% 23.00x
Car Buyers 41.67% 22.94x
Quads and ATV Enthusiasts 41.07% 22.75x
Corvette Enthusiasts 39.47% 22.05x
Ford Mustang Enthusiasts 40.02% 21.88x
Automotive Service Professionals 40.44% 21.79x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.43x
REI 0.01% 1.28x
Chicos 0.04% 1.19x
Buckle 0.03% 1.02x
Talbots 0.02% 1.01x
Dressbarn 0.02% 0.98x
Jos A. Bank Clothiers 0.03% 0.98x
Eddie Bauer 0.01% 0.97x
Zumiez 0.04% 0.95x
Old Navy 0.05% 0.94x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.22% 47.44x
dieselpowerproducts.com 2.61% 45.83x
cumminsforum.com 9.01% 43.87x
genosgarage.com 1.32% 40.98x
thedieselgarage.com 1.78% 40.80x
dieselworldmag.com 1.68% 39.96x
turbodieselregister.com 1.38% 39.60x
automotive-fleet.com 1.14% 39.43x
dieseltruckresource.com 7.36% 39.23x
dodgetalk.com 3.29% 37.82x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 6.28% 24.12x
Trucking 11.35% 20.88x
Rural Living 0.10% 19.41x
Auto Body Upkeep & Repair Researchers 4.25% 19.24x
Auto Tires & Parts Repair Researchers 2.54% 17.87x
Home Improvement Contractor 0.61% 17.80x
Car Keys, Locks & Remotes 7.39% 17.15x
Power Tools 4.80% 16.50x
Auctions & Repossessions 1.31% 16.48x
Paper & Packaging 0.48% 15.97x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male