Dstillery Audiences

TRUCK DRIVERS

Audience Size: 1.9 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Car Buyers.

Interest Composition Index
Car Buyers 31.93% 56.18x
Auto Repair Researchers 38.84% 54.65x
Truck Shoppers 47.85% 54.24x
Dodge Vehicle Shoppers 43.64% 52.22x
Jeep Vehicle Shoppers 34.63% 49.94x
Diesel Vehicle Shoppers 47.45% 49.82x
In-Market Car Shoppers 36.74% 47.94x
Ford Mustang Enthusiasts 31.13% 46.03x
GMC Vehicle Shopper 33.13% 43.48x
Corvette Enthusiasts 32.23% 43.37x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 3.80x
LOFT 0.02% 3.68x
Journeys 0.02% 2.25x
Express 0.01% 1.78x
Zumiez 0.01% 1.62x
Victoria's Secret 0.01% 1.38x
American Eagle Outfitters 0.01% 1.38x
Maurices 0.01% 1.35x
Carhartt 0.08% 1.35x
The Childrens Place 0.01% 1.35x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 1.83% 46.71x
cumminsforum.com 9.18% 44.89x
dieseltruckresource.com 6.59% 39.70x
dodgetalk.com 4.09% 39.28x
thedieselgarage.com 1.67% 38.24x
ramforumz.com 9.05% 36.96x
dormanproducts.com 1.45% 36.57x
truckpaper.com 1.45% 36.31x
auctiontime.com 1.18% 35.75x
turbodieselregister.com 2.97% 35.75x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucking.

Content Affinity Composition Index
Trucking 6.91% 38.26x
Power Tools 2.30% 24.09x
Garden Power Equipment 2.40% 24.07x
Motorsport Equipment 2.90% 23.57x
Motorcycles & Snowmobiles 9.21% 20.65x
Auto Enthusiast Information Researchers 4.80% 20.38x
Classic Car Enthusiasts 16.92% 18.65x
Colorado Snow 1.10% 18.52x
Chemicals 0.07% 18.41x
All-Terrain Vehicles 11.71% 18.14x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male