Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 53.15% | 30.11x |
| Jeep Vehicle Shoppers | 43.53% | 27.48x |
| Auto Repair Researchers | 41.62% | 26.46x |
| Commercial Truck Researchers | 46.54% | 26.07x |
| Car Buyers | 38.74% | 25.56x |
| Dodge Vehicle Shoppers | 46.78% | 25.54x |
| Ford Mustang Enthusiasts | 37.89% | 24.95x |
| Quads and ATV Enthusiasts | 47.14% | 24.94x |
| Corvette Enthusiasts | 39.60% | 24.41x |
| Automotive Service Professionals | 39.11% | 24.39x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.36x |
| Express Outlets | 0.00% | 1.13x |
| Belk | 0.01% | 1.01x |
| Gymboree | 0.03% | 0.96x |
| Eddie Bauer | 0.01% | 0.95x |
| Chicos | 0.04% | 0.93x |
| Kate Spade | 0.01% | 0.86x |
| Lane Bryant | 0.03% | 0.86x |
| Zumiez | 0.02% | 0.83x |
| Urban Outfitters | 0.03% | 0.82x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 5.04% | 116.67x |
| thedieselgarage.com | 2.55% | 104.80x |
| cumminsforum.com | 12.98% | 104.14x |
| thoroughbreddiesel.com | 1.35% | 98.28x |
| truckspring.com | 1.38% | 97.33x |
| puredieselpower.com | 1.13% | 97.26x |
| dieseltruckresource.com | 9.47% | 91.66x |
| overdriveonline.com | 3.35% | 91.45x |
| dodgetalk.com | 3.82% | 91.28x |
| dieselpowerproducts.com | 7.82% | 87.46x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 14.84% | 32.20x |
| Trucking | 23.55% | 25.41x |
| Auto Body Upkeep & Repair Researchers | 10.32% | 23.62x |
| Rural Living | 0.38% | 23.02x |
| Motorcycles & Snowmobiles | 8.06% | 22.58x |
| Home Improvement Contractor | 4.53% | 20.98x |
| Power Tools | 10.36% | 20.56x |
| Auctions & Repossessions | 2.87% | 20.51x |
| Car Keys, Locks & Remotes | 12.48% | 20.18x |
| Auto Tires & Parts Repair Researchers | 7.39% | 19.51x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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