Dstillery Audiences

TRUCK DRIVERS

Audience Size: 2.7 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 51.88% 34.63x
Diesel Vehicle Shoppers 51.80% 32.90x
Jeep Vehicle Shoppers 46.14% 31.93x
Auto Repair Researchers 45.27% 31.80x
Car Buyers 41.25% 31.55x
Dodge Vehicle Shoppers 46.33% 30.52x
Automotive Service Professionals 40.74% 30.47x
Corvette Enthusiasts 41.23% 29.80x
Ford Mustang Enthusiasts 40.88% 29.65x
Commercial Truck Researchers 39.55% 29.24x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.52x
Chicos 0.04% 1.18x
Eddie Bauer 0.02% 1.14x
Talbots 0.03% 1.07x
Buckle 0.06% 1.07x
Mens Wearhouse 0.09% 1.03x
White House Black Market 0.07% 1.01x
Dressbarn 0.03% 0.97x
Lululemon 0.03% 0.96x
Urban Outfitters 0.03% 0.96x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.10% 73.63x
cumminsforum.com 11.77% 73.15x
dieselpowerproducts.com 4.18% 65.83x
dieseltruckresource.com 9.14% 62.10x
automotive-fleet.com 1.83% 59.19x
thedieselgarage.com 2.00% 59.11x
genosgarage.com 1.78% 56.79x
dodgetalk.com 3.80% 55.01x
ramforumz.com 8.44% 53.01x
worktruckonline.com 1.60% 51.42x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 8.07% 28.38x
Trucking 13.96% 24.94x
Rural Living 0.15% 24.18x
Auto Body Upkeep & Repair Researchers 5.25% 22.77x
Auto Tires & Parts Repair Researchers 3.34% 22.35x
Home Improvement Contractor 1.22% 21.79x
Car Keys, Locks & Remotes 9.03% 20.14x
Power Tools 5.66% 19.66x
Paper & Packaging 0.73% 18.71x
Motorcycles & Snowmobiles 9.62% 18.66x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male