Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 52.09% | 51.34x |
| Diesel Vehicle Shoppers | 52.95% | 50.69x |
| Dodge Vehicle Shoppers | 46.34% | 45.31x |
| Jeep Vehicle Shoppers | 45.17% | 45.02x |
| Commercial Truck Researchers | 39.41% | 44.33x |
| Auto Repair Researchers | 42.67% | 43.24x |
| Quads and ATV Enthusiasts | 45.69% | 42.51x |
| Car Buyers | 38.62% | 41.95x |
| Ford Mustang Enthusiasts | 39.20% | 41.77x |
| Corvette Enthusiasts | 39.92% | 41.34x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.01% | 1.44x |
| Mens Wearhouse | 0.47% | 1.20x |
| Buckle | 0.17% | 1.20x |
| Jos A. Bank Clothiers | 0.29% | 1.19x |
| Columbia | 0.01% | 1.15x |
| Chicos | 0.06% | 1.14x |
| REI | 0.01% | 1.01x |
| White House Black Market | 0.18% | 1.00x |
| Eddie Bauer | 0.02% | 0.91x |
| Talbots | 0.03% | 0.91x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 4.71% | 106.05x |
| cumminsforum.com | 14.20% | 94.42x |
| thedieselgarage.com | 2.75% | 92.50x |
| dieselarmy.com | 1.37% | 89.84x |
| cumminshub.com | 1.09% | 89.53x |
| hardworkingtrucks.com | 1.62% | 87.77x |
| overdriveonline.com | 2.01% | 86.52x |
| dieseltruckresource.com | 11.86% | 84.10x |
| 4statetrucks.com | 2.25% | 80.74x |
| dodgetalk.com | 4.24% | 78.99x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 12.54% | 36.04x |
| Trucking | 21.47% | 30.24x |
| Rural Living | 0.27% | 28.75x |
| Auto Body Upkeep & Repair Researchers | 8.38% | 27.61x |
| Auto Tires & Parts Repair Researchers | 5.93% | 26.34x |
| Home Improvement Contractor | 2.71% | 25.43x |
| Power Tools | 8.13% | 24.29x |
| Motorcycles & Snowmobiles | 10.08% | 23.93x |
| Car Keys, Locks & Remotes | 12.48% | 22.62x |
| Auctions & Repossessions | 2.43% | 22.56x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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