Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 52.22% | 28.22x |
| Commercial Truck Researchers | 46.86% | 25.07x |
| Jeep Vehicle Shoppers | 43.80% | 25.02x |
| Auto Repair Researchers | 41.36% | 24.52x |
| Dodge Vehicle Shoppers | 45.41% | 24.01x |
| Car Buyers | 38.44% | 23.75x |
| Automotive Industry | 36.48% | 23.45x |
| Quads and ATV Enthusiasts | 46.43% | 23.07x |
| Ford Mustang Enthusiasts | 38.21% | 22.49x |
| Corvette Enthusiasts | 39.68% | 22.36x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.20% | 1.39x |
| Eddie Bauer | 0.01% | 1.08x |
| Hollister | 0.01% | 0.95x |
| Kate Spade | 0.01% | 0.94x |
| Chicos | 0.03% | 0.91x |
| Lane Bryant | 0.02% | 0.88x |
| Ralph Lauren | 0.01% | 0.87x |
| Gymboree | 0.02% | 0.85x |
| REI | 0.01% | 0.85x |
| Lorna Jane | 0.00% | 0.85x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is sinisterdiesel.com.
| Website | Composition | Index |
| sinisterdiesel.com | 0.24% | 119.88x |
| ccjdigital.com | 0.92% | 118.62x |
| dieselbombers.com | 4.92% | 118.54x |
| ryderfleetproducts.com | 0.57% | 114.95x |
| xtremediesel.com | 0.49% | 114.70x |
| stengelbros.net | 0.26% | 111.79x |
| rudysdiesel.com | 0.42% | 111.66x |
| glowshiftdirect.com | 0.21% | 105.63x |
| cumminsforum.com | 12.65% | 105.40x |
| thedieselgarage.com | 2.49% | 105.24x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 14.95% | 31.27x |
| Trucking | 22.96% | 24.72x |
| Rural Living | 0.36% | 22.66x |
| Auto Body Upkeep & Repair Researchers | 10.19% | 22.60x |
| Motorcycles & Snowmobiles | 7.28% | 21.45x |
| Home Improvement Contractor | 5.00% | 19.90x |
| Car Keys, Locks & Remotes | 11.62% | 19.89x |
| Auctions & Repossessions | 2.84% | 19.88x |
| Power Tools | 10.35% | 19.61x |
| Auto Tires & Parts Repair Researchers | 6.93% | 18.78x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age and income brackets.
Age
45-54
Income
Under $25,000
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