Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 43.61% | 28.76x |
| Auto Repair Researchers | 36.85% | 27.79x |
| Car Buyers | 31.30% | 27.24x |
| Dodge Vehicle Shoppers | 38.48% | 26.75x |
| Diesel Vehicle Shoppers | 40.96% | 26.30x |
| Jeep Vehicle Shoppers | 34.02% | 25.90x |
| In-Market Car Shoppers | 34.98% | 24.92x |
| Ford Mustang Enthusiasts | 31.17% | 24.00x |
| Corvette Enthusiasts | 31.65% | 23.90x |
| Subaru Vehicle Shoppers | 21.80% | 22.49x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Eddie Bauer.
| Location | Composition | Index |
| Eddie Bauer | 0.02% | 1.37x |
| Maurices | 0.06% | 1.27x |
| Carhartt | 0.33% | 1.26x |
| Dressbarn | 0.02% | 1.01x |
| Lululemon | 0.01% | 0.99x |
| Mens Wearhouse | 0.03% | 0.96x |
| White House Black Market | 0.03% | 0.96x |
| Zumiez | 0.02% | 0.95x |
| Coach | 0.01% | 0.91x |
| H&M | 0.01% | 0.89x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 2.53% | 59.02x |
| cumminsforum.com | 12.64% | 56.15x |
| 4btswaps.com | 1.02% | 50.91x |
| dieseltruckresource.com | 7.86% | 49.07x |
| dodgetalk.com | 5.11% | 47.77x |
| thedieselgarage.com | 2.16% | 46.62x |
| trucktrend.com | 4.43% | 46.01x |
| ramforumz.com | 11.09% | 44.39x |
| dodgeforum.com | 11.50% | 42.80x |
| ramforum.com | 7.05% | 41.43x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 0.12% | 26.17x |
| Car Keys, Locks & Remotes | 0.12% | 24.63x |
| Auto Body Upkeep & Repair Researchers | 0.22% | 24.00x |
| Trucking | 3.31% | 23.25x |
| Motorsport Equipment | 2.82% | 18.36x |
| Machines & Industrial Supplies | 0.09% | 17.60x |
| Power Tools | 1.50% | 17.10x |
| Garden Power Equipment | 2.43% | 16.04x |
| Auto Enthusiast Information Researchers | 5.84% | 15.39x |
| Classic Car Enthusiasts | 15.36% | 15.26x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
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DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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