Explore the Truck Drivers Audience
Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Truck Drivers audience.
INTERESTS
The Truck Drivers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.
| Interest | Composition | Index |
| Truck Shoppers | 51.88% | 34.63x |
| Diesel Vehicle Shoppers | 51.80% | 32.90x |
| Jeep Vehicle Shoppers | 46.14% | 31.93x |
| Auto Repair Researchers | 45.27% | 31.80x |
| Car Buyers | 41.25% | 31.55x |
| Dodge Vehicle Shoppers | 46.33% | 30.52x |
| Automotive Service Professionals | 40.74% | 30.47x |
| Corvette Enthusiasts | 41.23% | 29.80x |
| Ford Mustang Enthusiasts | 40.88% | 29.65x |
| Commercial Truck Researchers | 39.55% | 29.24x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Curious about what else the Truck Drivers audience is interested in?
Sign Up
APPAREL RETAILERS
The Truck Drivers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.07% | 1.52x |
| Chicos | 0.04% | 1.18x |
| Eddie Bauer | 0.02% | 1.14x |
| Talbots | 0.03% | 1.07x |
| Buckle | 0.06% | 1.07x |
| Mens Wearhouse | 0.09% | 1.03x |
| White House Black Market | 0.07% | 1.01x |
| Dressbarn | 0.03% | 0.97x |
| Lululemon | 0.03% | 0.96x |
| Urban Outfitters | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Want to find more of the Truck Drivers audience in the real world?
Sign Up
WEBSITES
The Truck Drivers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 3.10% | 73.63x |
| cumminsforum.com | 11.77% | 73.15x |
| dieselpowerproducts.com | 4.18% | 65.83x |
| dieseltruckresource.com | 9.14% | 62.10x |
| automotive-fleet.com | 1.83% | 59.19x |
| thedieselgarage.com | 2.00% | 59.11x |
| genosgarage.com | 1.78% | 56.79x |
| dodgetalk.com | 3.80% | 55.01x |
| ramforumz.com | 8.44% | 53.01x |
| worktruckonline.com | 1.60% | 51.42x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Want to see more of the websites the Truck Drivers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.
| Content Affinity | Composition | Index |
| Trucks | 8.07% | 28.38x |
| Trucking | 13.96% | 24.94x |
| Rural Living | 0.15% | 24.18x |
| Auto Body Upkeep & Repair Researchers | 5.25% | 22.77x |
| Auto Tires & Parts Repair Researchers | 3.34% | 22.35x |
| Home Improvement Contractor | 1.22% | 21.79x |
| Car Keys, Locks & Remotes | 9.03% | 20.14x |
| Power Tools | 5.66% | 19.66x |
| Paper & Packaging | 0.73% | 18.71x |
| Motorcycles & Snowmobiles | 9.62% | 18.66x |
Composition Percentage:
The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Want to see more of the Content Affinities the Truck Drivers audience visits?
Sign Up
DEMOGRAPHICS
The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Truck Drivers audience?
Sign Up