Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 52.49% 27.99x
Jeep Vehicle Shoppers 43.22% 26.50x
Auto Repair Researchers 41.82% 26.00x
Car Buyers 38.70% 25.39x
Ford Mustang Enthusiasts 38.25% 24.40x
Commercial Truck Researchers 44.33% 24.39x
Dodge Vehicle Shoppers 45.80% 24.32x
Corvette Enthusiasts 39.06% 24.16x
Quads and ATV Enthusiasts 46.14% 23.67x
Car Enthusiasts 33.91% 22.83x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.15% 1.26x
Ralph Lauren 0.01% 1.21x
Chicos 0.05% 1.20x
Columbia 0.01% 1.09x
LL Bean 0.01% 1.05x
Express Outlets 0.00% 1.03x
The North Face 0.02% 1.03x
Lane Bryant 0.04% 1.02x
Mens Wearhouse 0.21% 1.00x
Dressbarn 0.04% 1.00x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 4.52% 115.83x
cumminsforum.com 12.09% 104.97x
thedieselgarage.com 2.38% 101.75x
truckspring.com 1.00% 99.94x
overdriveonline.com 2.50% 91.87x
dodgetalk.com 3.29% 91.63x
dieseltruckresource.com 9.76% 89.93x
otctools.com 1.12% 88.72x
hardworkingtrucks.com 2.03% 87.24x
genosgarage.com 1.87% 86.92x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 12.67% 30.54x
Trucking 21.05% 24.84x
Rural Living 0.31% 23.43x
Auto Body Upkeep & Repair Researchers 8.92% 23.27x
Home Improvement Contractor 3.49% 22.15x
Motorcycles & Snowmobiles 7.68% 22.01x
Auto Tires & Parts Repair Researchers 6.57% 20.95x
Power Tools 8.71% 20.43x
Car Keys, Locks & Remotes 11.39% 20.16x
Auctions & Repossessions 2.47% 19.31x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male