Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3.5 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 46.92% 28.25x
Auto Repair Researchers 43.87% 27.73x
Car Buyers 37.67% 27.70x
Diesel Vehicle Shoppers 44.54% 25.82x
Jeep Vehicle Shoppers 39.10% 25.58x
In-Market Car Shoppers 42.49% 24.96x
Dodge Vehicle Shoppers 41.93% 24.61x
Ford Mustang Enthusiasts 36.38% 24.34x
Corvette Enthusiasts 36.85% 23.46x
GMC Vehicle Shopper 38.30% 23.40x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.37x
Buckle 0.01% 1.24x
Mens Wearhouse 0.01% 1.19x
Maurices 0.02% 1.16x
Gap 0.01% 1.15x
Chicos 0.01% 1.09x
The Childrens Place 0.01% 1.05x
Journeys 0.01% 0.90x
Victoria's Secret 0.01% 0.86x
Old Navy 0.01% 0.79x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 1.68% 57.29x
cumminsforum.com 7.99% 55.12x
dieselpowerproducts.com 1.12% 50.85x
dieseltruckresource.com 5.78% 49.22x
thedieselgarage.com 1.44% 47.74x
dodgetalk.com 3.49% 46.67x
turbodieselregister.com 2.70% 44.89x
ramforumz.com 7.97% 44.35x
drivingline.com 1.53% 44.07x
dodgeforum.com 8.33% 43.39x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 1.89% 25.74x
Auto Body Upkeep & Repair Researchers 1.57% 22.31x
Trucking 6.62% 21.14x
Auctions & Repossessions 0.38% 20.23x
Car Keys, Locks & Remotes 1.98% 20.17x
Texas Off-Roading 0.03% 19.56x
Machines & Industrial Supplies 1.04% 18.04x
General Interest 0.06% 17.88x
Auto Tires & Parts Repair Researchers 0.85% 17.77x
Garden Power Equipment 4.15% 17.03x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male