Dstillery Audiences

TRUCK DRIVERS

Audience Size: 4 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 48.15% 28.85x
Diesel Vehicle Shoppers 48.01% 27.38x
Auto Repair Researchers 42.58% 26.65x
Dodge Vehicle Shoppers 43.11% 25.96x
Car Buyers 38.80% 25.56x
Jeep Vehicle Shoppers 42.16% 25.33x
Ford Mustang Enthusiasts 38.00% 24.16x
Corvette Enthusiasts 38.83% 24.11x
Quads and ATV Enthusiasts 41.74% 23.89x
Automotive Service Professionals 40.58% 23.27x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.57x
Old Navy 0.01% 0.97x
Victoria's Secret 0.01% 0.92x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.84% 52.71x
dieselpowerproducts.com 2.43% 51.47x
genosgarage.com 1.19% 49.05x
cumminsforum.com 11.14% 48.74x
dieselworldmag.com 1.57% 47.34x
4btswaps.com 1.09% 45.63x
thoroughbreddiesel.com 2.75% 44.29x
thedieselgarage.com 2.30% 44.03x
dieseltruckresource.com 9.07% 43.81x
ktperformance.net 1.40% 43.63x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 5.47% 29.45x
Trucking 10.91% 25.36x
Rural Living 0.04% 23.21x
Auto Body Upkeep & Repair Researchers 3.80% 23.17x
Car Keys, Locks & Remotes 6.33% 21.56x
Auctions & Repossessions 1.11% 21.29x
Texas Off-Roading 0.11% 20.89x
Auto Tires & Parts Repair Researchers 2.18% 20.62x
Power Tools 4.43% 19.62x
Machines & Industrial Supplies 2.79% 18.27x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male