Dstillery Audiences

TRUCK DRIVERS

Audience Size: 3 Million Devices

Explore the Truck Drivers Audience

Below you'll find more information about the Truck Drivers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Drivers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Drivers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Drivers audience is Truck Shoppers.

Interest Composition Index
Truck Shoppers 43.61% 28.76x
Auto Repair Researchers 36.85% 27.79x
Car Buyers 31.30% 27.24x
Dodge Vehicle Shoppers 38.48% 26.75x
Diesel Vehicle Shoppers 40.96% 26.30x
Jeep Vehicle Shoppers 34.02% 25.90x
In-Market Car Shoppers 34.98% 24.92x
Ford Mustang Enthusiasts 31.17% 24.00x
Corvette Enthusiasts 31.65% 23.90x
Subaru Vehicle Shoppers 21.80% 22.49x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Interest attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Drivers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Drivers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.37x
Maurices 0.06% 1.27x
Carhartt 0.33% 1.26x
Dressbarn 0.02% 1.01x
Lululemon 0.01% 0.99x
Mens Wearhouse 0.03% 0.96x
White House Black Market 0.03% 0.96x
Zumiez 0.02% 0.95x
Coach 0.01% 0.91x
H&M 0.01% 0.89x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Location attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Drivers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Drivers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 2.53% 59.02x
cumminsforum.com 12.64% 56.15x
4btswaps.com 1.02% 50.91x
dieseltruckresource.com 7.86% 49.07x
dodgetalk.com 5.11% 47.77x
thedieselgarage.com 2.16% 46.62x
trucktrend.com 4.43% 46.01x
ramforumz.com 11.09% 44.39x
dodgeforum.com 11.50% 42.80x
ramforum.com 7.05% 41.43x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Web attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Drivers audience is Trucks.

Content Affinity Composition Index
Trucks 0.12% 26.17x
Car Keys, Locks & Remotes 0.12% 24.63x
Auto Body Upkeep & Repair Researchers 0.22% 24.00x
Trucking 3.31% 23.25x
Motorsport Equipment 2.82% 18.36x
Machines & Industrial Supplies 0.09% 17.60x
Power Tools 1.50% 17.10x
Garden Power Equipment 2.43% 16.04x
Auto Enthusiast Information Researchers 5.84% 15.39x
Classic Car Enthusiasts 15.36% 15.26x
Composition Percentage: The overlap percentage between the Truck Drivers audience and the Content Affinity attribute.
Index: A comparison of the Truck Drivers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Drivers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male