Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 65.51% 38.20x
Jeep Vehicle Shoppers 54.85% 36.76x
Corvette Enthusiasts 54.66% 35.88x
Ford Mustang Enthusiasts 50.60% 35.43x
Dodge Vehicle Shoppers 53.02% 34.31x
Quads and ATV Enthusiasts 58.30% 33.19x
Auto Repair Researchers 48.46% 32.19x
Honda Vehicle Shoppers 42.80% 30.85x
Car Buyers 39.98% 30.35x
Cadillac Vehicle Shoppers 54.05% 29.38x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.36% 1.37x
Maurices 0.05% 1.18x
Eddie Bauer 0.01% 1.10x
Aeropostale 0.02% 1.00x
Express 0.02% 0.95x
Mens Wearhouse 0.03% 0.94x
Old Navy 0.04% 0.94x
Zumiez 0.02% 0.92x
The Childrens Place 0.03% 0.90x
J. Crew 0.01% 0.87x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 4.60% 54.75x
dieselbombers.com 2.27% 54.59x
4btswaps.com 1.10% 52.29x
texas-speed.com 1.09% 51.87x
460ford.com 1.14% 51.73x
fullsizebronco.com 2.57% 51.03x
fourwheeler.com 3.69% 50.68x
powerstroke.org 8.45% 50.57x
gmt400.com 2.34% 50.51x
performancetrucks.net 5.00% 50.44x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.33% 28.02x
Trucking 5.53% 27.28x
Auctions & Repossessions 0.05% 26.57x
Auto Body Upkeep & Repair Researchers 0.43% 26.37x
Classic Car Enthusiasts 26.41% 23.27x
Motorsport Equipment 4.46% 22.66x
Auto Enthusiast Information Researchers 9.07% 21.82x
Power Tools 2.48% 21.04x
Auto Tires & Parts Repair Researchers 0.27% 20.31x
Trucks 0.27% 19.97x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male