Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 72.02% 48.06x
Jeep Vehicle Shoppers 63.24% 44.17x
Quads and ATV Enthusiasts 67.75% 43.82x
Corvette Enthusiasts 61.18% 43.27x
Dodge Vehicle Shoppers 64.73% 42.92x
Ford Mustang Enthusiasts 57.52% 42.12x
Honda Vehicle Shoppers 55.94% 39.19x
Auto Repair Researchers 51.74% 37.60x
Camaro Enthusiasts 53.80% 37.42x
Truck Drivers 50.68% 35.54x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Buckle.

Location Composition Index
Buckle 0.26% 1.27x
Mens Wearhouse 0.50% 1.16x
REI 0.02% 1.13x
Jos A. Bank Clothiers 0.28% 1.05x
White House Black Market 0.26% 1.00x
Belk 0.01% 1.00x
Lane Bryant 0.05% 0.99x
Express Outlets 0.01% 0.99x
Talbots 0.05% 0.95x
Dressbarn 0.05% 0.88x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 5.00% 109.25x
drivetrain.com 1.15% 106.92x
powerstrokenation.com 6.45% 104.70x
dieselarmy.com 1.55% 102.91x
stage3motorsports.com 5.94% 101.74x
riffraffdiesel.com 1.98% 101.38x
dieselworldmag.com 4.81% 100.58x
thedieselgarage.com 3.11% 100.35x
texas-speed.com 2.25% 99.22x
littlepowershop.com 1.02% 99.20x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 22.86% 30.57x
Auto Body Upkeep & Repair Researchers 8.41% 26.75x
Car Keys, Locks & Remotes 14.92% 25.69x
Motorcycles & Snowmobiles 13.15% 25.12x
Rural Living 0.23% 24.54x
Auto Tires & Parts Repair Researchers 5.37% 24.11x
Classic Car Enthusiasts 33.51% 23.16x
Auto Enthusiast Information Researchers 18.31% 22.20x
Texas Off-Roading 0.24% 22.10x
Recreational Motor Sport Enthusiasts 5.70% 21.92x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male