Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.
| Interest | Composition | Index |
| Diesel Vehicle Shoppers | 71.35% | 37.47x |
| Quads and ATV Enthusiasts | 65.11% | 36.06x |
| Corvette Enthusiasts | 62.49% | 34.91x |
| Dodge Vehicle Shoppers | 63.12% | 34.49x |
| Jeep Vehicle Shoppers | 66.09% | 34.47x |
| Ford Mustang Enthusiasts | 60.42% | 33.04x |
| Honda Vehicle Shoppers | 57.17% | 30.99x |
| Auto Repair Researchers | 57.57% | 30.33x |
| Camaro Enthusiasts | 55.21% | 29.49x |
| Ford Vehicle Shoppers | 45.98% | 28.74x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.38% | 1.57x |
| Eddie Bauer | 0.02% | 1.09x |
| Buckle | 0.04% | 1.04x |
| Chicos | 0.03% | 0.96x |
| Dressbarn | 0.02% | 0.94x |
| Journeys | 0.07% | 0.92x |
| Zumiez | 0.05% | 0.92x |
| Lane Bryant | 0.03% | 0.91x |
| Mens Wearhouse | 0.04% | 0.91x |
| Talbots | 0.02% | 0.89x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.
| Website | Composition | Index |
| dieselpowerproducts.com | 3.47% | 59.24x |
| dieselbombers.com | 2.63% | 57.45x |
| powerstrokenation.com | 3.90% | 57.00x |
| riffraffdiesel.com | 1.18% | 56.98x |
| dieselworldmag.com | 2.51% | 56.09x |
| 4btswaps.com | 1.05% | 55.02x |
| carmonkeys.com | 1.05% | 54.17x |
| fullsizebronco.com | 1.76% | 54.09x |
| ktperformance.net | 2.58% | 53.34x |
| thedieselgarage.com | 2.16% | 52.90x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 14.93% | 27.47x |
| Car Keys, Locks & Remotes | 10.52% | 24.40x |
| Auto Body Upkeep & Repair Researchers | 5.38% | 24.36x |
| Rural Living | 0.12% | 24.23x |
| Texas Off-Roading | 0.16% | 22.47x |
| Auto Enthusiast Information Researchers | 14.37% | 21.55x |
| Classic Car Enthusiasts | 29.32% | 21.55x |
| Motorcycles & Snowmobiles | 12.89% | 21.14x |
| Recreational Motor Sport Enthusiasts | 3.77% | 20.97x |
| Auto Tires & Parts Repair Researchers | 2.98% | 20.94x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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