Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 64.93% 49.62x
Corvette Enthusiasts 55.14% 49.47x
Jeep Vehicle Shoppers 57.92% 49.41x
Dodge Vehicle Shoppers 60.25% 49.17x
Ford Mustang Enthusiasts 51.85% 48.44x
Auto Repair Researchers 46.52% 42.76x
Camaro Enthusiasts 49.59% 41.91x
Truck Drivers 48.37% 40.33x
Tire Shoppers 48.86% 40.10x
Car Buyers 40.46% 39.44x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.35% 1.03x
Jos A. Bank Clothiers 0.20% 0.96x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.88% 96.72x
powerstrokenation.com 4.71% 93.10x
thedieselgarage.com 2.24% 90.66x
riffraffdiesel.com 1.45% 87.77x
drivetrain.com 1.15% 87.61x
powerstroke.org 8.07% 87.38x
thedieselstop.com 8.80% 86.50x
dieselworldmag.com 3.69% 85.61x
fullsizebronco.com 2.17% 84.97x
performancetrucks.net 4.04% 84.30x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 25.76% 35.81x
Auto Body Upkeep & Repair Researchers 9.73% 31.42x
Motorcycles & Snowmobiles 10.94% 31.14x
Car Keys, Locks & Remotes 15.51% 29.75x
Classic Car Enthusiasts 33.75% 27.46x
Auto Tires & Parts Repair Researchers 6.71% 26.59x
Auto Enthusiast Information Researchers 17.95% 25.44x
Home Improvement Contractor 2.91% 24.66x
Motorsport Equipment 10.89% 24.43x
Car Forums 65.14% 24.26x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male