Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 72.21% 44.83x
Jeep Vehicle Shoppers 62.27% 44.39x
Corvette Enthusiasts 62.17% 42.81x
Quads and ATV Enthusiasts 67.11% 42.21x
Ford Mustang Enthusiasts 58.15% 41.58x
Dodge Vehicle Shoppers 64.30% 41.21x
Honda Vehicle Shoppers 56.77% 38.36x
Auto Repair Researchers 54.78% 37.88x
Camaro Enthusiasts 54.63% 36.54x
Car Buyers 48.64% 36.09x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.42% 1.66x
Belk 0.01% 1.22x
Talbots 0.03% 1.14x
Buckle 0.04% 1.08x
Dressbarn 0.03% 1.07x
Chicos 0.03% 0.99x
Mens Wearhouse 0.05% 0.97x
Eddie Bauer 0.02% 0.97x
Old Navy 0.06% 0.97x
Lane Bryant 0.03% 0.96x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 3.61% 62.38x
dieselbombers.com 2.53% 61.15x
powerstrokenation.com 3.64% 60.73x
riffraffdiesel.com 1.11% 59.57x
dieselworldmag.com 2.42% 58.32x
fullsizebronco.com 1.70% 57.69x
carmonkeys.com 1.11% 57.28x
thedieselstop.com 6.98% 56.90x
thedieselgarage.com 1.97% 56.53x
ktperformance.net 2.47% 56.10x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 16.15% 30.29x
Rural Living 0.15% 27.42x
Car Keys, Locks & Remotes 11.53% 26.79x
Auto Body Upkeep & Repair Researchers 5.83% 26.46x
Texas Off-Roading 0.17% 24.11x
Auto Enthusiast Information Researchers 14.76% 24.08x
Motorcycles & Snowmobiles 12.28% 24.01x
Classic Car Enthusiasts 29.35% 23.59x
Home Improvement Contractor 1.12% 23.42x
Auto Tires & Parts Repair Researchers 3.36% 23.29x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male