Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 51.03% 38.24x
Dodge Vehicle Shoppers 59.72% 37.88x
Diesel Vehicle Shoppers 64.31% 36.27x
Ford Mustang Enthusiasts 45.77% 35.83x
Volkswagen Vehicle Shopper 38.03% 33.63x
Auto Show Enthusiasts 41.85% 33.10x
Honda Vehicle Shoppers 40.56% 31.95x
Quads and ATV Enthusiasts 55.15% 31.88x
Auto Repair Researchers 44.97% 31.69x
Corvette Enthusiasts 47.11% 31.14x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.19% 1.35x
LOFT 0.02% 1.29x
Maurices 0.04% 1.21x
Old Navy 0.03% 1.16x
Eddie Bauer 0.01% 1.11x
American Eagle Outfitters 0.01% 1.09x
Buckle 0.01% 1.08x
Journeys 0.02% 1.06x
Express 0.02% 1.05x
Gymboree 0.02% 1.04x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 5.00% 55.68x
4btswaps.com 1.20% 53.55x
powerstroke.org 8.43% 52.99x
460ford.com 1.16% 52.71x
superchevy.com 1.03% 52.17x
dieselbombers.com 2.63% 51.94x
fullsizebronco.com 2.62% 51.85x
thedieselstop.com 9.36% 51.83x
gmt400.com 2.76% 50.63x
f150ecoboost.net 3.87% 50.48x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.19% 33.32x
Trucking 2.90% 27.86x
Auto Body Upkeep & Repair Researchers 0.20% 24.44x
Motorsport Equipment 3.49% 23.53x
Classic Car Enthusiasts 26.53% 23.49x
Auto Enthusiast Information Researchers 9.52% 23.01x
Hobby Drones & Remote-Controlled Cars 0.06% 21.03x
Power Tools 1.46% 20.91x
All-Terrain Vehicles 11.86% 19.99x
Motorcycles & Snowmobiles 17.28% 19.74x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male