Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 71.73% 46.10x
Quads and ATV Enthusiasts 66.96% 42.09x
Jeep Vehicle Shoppers 64.12% 41.62x
Dodge Vehicle Shoppers 64.78% 40.46x
Corvette Enthusiasts 63.29% 39.29x
Ford Mustang Enthusiasts 59.48% 38.67x
Honda Vehicle Shoppers 57.49% 35.59x
Truck Drivers 51.64% 34.94x
Camaro Enthusiasts 54.66% 34.27x
Auto Repair Researchers 53.95% 33.85x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Buckle.

Location Composition Index
Buckle 0.19% 1.17x
Mens Wearhouse 0.52% 1.15x
Eddie Bauer 0.03% 1.15x
Chicos 0.08% 1.11x
Jos A. Bank Clothiers 0.30% 1.10x
Dressbarn 0.05% 0.96x
Belk 0.01% 0.94x
White House Black Market 0.18% 0.89x
Lane Bryant 0.04% 0.89x
Journeys 0.06% 0.88x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.82% 96.29x
powerstrokenation.com 4.99% 92.41x
thedieselgarage.com 2.33% 89.34x
riffraffdiesel.com 1.54% 88.17x
stage3motorsports.com 5.17% 87.99x
dieselarmy.com 1.32% 87.56x
dieselworldmag.com 3.85% 87.35x
460ford.com 1.02% 87.30x
powerstroke.org 8.48% 86.24x
thedieselstop.com 9.19% 85.21x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 27.00% 32.32x
Auto Body Upkeep & Repair Researchers 10.09% 28.10x
Motorcycles & Snowmobiles 14.25% 26.65x
Car Keys, Locks & Remotes 17.93% 25.99x
Rural Living 0.32% 25.75x
Auto Tires & Parts Repair Researchers 6.87% 24.11x
Classic Car Enthusiasts 37.52% 24.04x
Texas Off-Roading 0.27% 23.30x
Power Tools 8.30% 23.20x
Motorsport Equipment 12.74% 22.60x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male