Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 66.13% 44.37x
Jeep Vehicle Shoppers 56.78% 43.16x
Ford Mustang Enthusiasts 52.86% 41.65x
Corvette Enthusiasts 54.99% 40.83x
Dodge Vehicle Shoppers 55.70% 39.09x
Quads and ATV Enthusiasts 60.64% 38.33x
Auto Repair Researchers 50.20% 38.25x
Car Buyers 42.77% 37.49x
Honda Vehicle Shoppers 45.77% 36.97x
Camaro Enthusiasts 47.06% 34.58x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.40x
Carhartt 0.18% 1.39x
White House Black Market 0.01% 1.11x
Banana Republic 0.01% 1.04x
Victoria's Secret 0.02% 1.00x
Old Navy 0.02% 0.98x
Aeropostale 0.01% 0.93x
Buckle 0.01% 0.83x
Journeys 0.02% 0.81x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is drivingline.com.

Website Composition Index
drivingline.com 1.73% 57.15x
stage3motorsports.com 2.37% 56.80x
powerstrokenation.com 3.73% 56.05x
dieselbombers.com 1.84% 55.67x
dieselpowerproducts.com 1.22% 53.69x
powerstroke.org 6.87% 53.50x
fullsizebronco.com 2.08% 52.53x
f150online.com 9.51% 52.38x
f150hub.com 1.58% 51.96x
dieselhub.com 1.73% 51.70x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 2.13% 32.98x
Trucking 8.59% 32.57x
Auto Body Upkeep & Repair Researchers 1.58% 32.43x
Hobby Drones & Remote-Controlled Cars 0.36% 29.42x
Auctions & Repossessions 0.36% 28.80x
Motorsport Equipment 5.21% 26.98x
Auto Enthusiast Information Researchers 8.39% 26.43x
Trucks 1.40% 26.37x
Classic Car Enthusiasts 25.79% 25.84x
Machines & Industrial Supplies 1.02% 25.37x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male