Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 68.83% 36.42x
Jeep Vehicle Shoppers 57.56% 36.34x
Ford Mustang Enthusiasts 54.38% 35.80x
Corvette Enthusiasts 57.80% 35.62x
Dodge Vehicle Shoppers 64.30% 35.10x
Auto Repair Researchers 48.49% 30.83x
Camaro Enthusiasts 51.58% 30.29x
Truck Drivers 48.97% 30.11x
Car Buyers 43.30% 28.57x
Tire Shoppers 50.87% 27.82x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.27% 1.48x
Express Outlets 0.00% 1.23x
Belk 0.02% 1.04x
Chicos 0.04% 0.91x
Eddie Bauer 0.01% 0.88x
Gymboree 0.03% 0.86x
Aeropostale 0.03% 0.86x
Calvin Klein 0.01% 0.85x
LOFT 0.03% 0.82x
Hollister 0.01% 0.82x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 4.55% 109.15x
powerstrokenation.com 5.27% 106.41x
thoroughbreddiesel.com 1.55% 105.46x
thedieselgarage.com 2.47% 104.06x
riffraffdiesel.com 1.32% 103.91x
460ford.com 1.04% 102.59x
powerstroke.org 8.69% 100.98x
gmt400.com 1.35% 99.00x
fullsizebronco.com 2.45% 98.67x
truckspring.com 1.46% 98.44x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 29.87% 32.23x
Motorcycles & Snowmobiles 10.53% 29.50x
Auto Body Upkeep & Repair Researchers 12.31% 28.16x
Car Keys, Locks & Remotes 17.03% 27.55x
Classic Car Enthusiasts 37.54% 25.38x
Rural Living 0.39% 23.53x
Auto Enthusiast Information Researchers 18.67% 23.32x
Car Forums 67.05% 22.62x
Motorsport Equipment 11.48% 22.60x
Texas Off-Roading 0.29% 22.22x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male