Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Jeep Vehicle Shoppers.

Interest Composition Index
Jeep Vehicle Shoppers 59.51% 114.28x
Diesel Vehicle Shoppers 70.77% 112.83x
Honda Vehicle Shoppers 43.66% 108.05x
Dodge Vehicle Shoppers 57.04% 104.31x
Corvette Enthusiasts 51.06% 102.82x
Ford Mustang Enthusiasts 50.00% 102.77x
Quads and ATV Enthusiasts 59.86% 97.30x
Auto Repair Researchers 46.83% 95.08x
Mazda Vehicle Shoppers 33.45% 92.95x
Subaru Vehicle Shoppers 33.10% 92.49x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.94x
Maurices 0.04% 1.82x
Aeropostale 0.01% 1.41x
American Eagle Outfitters 0.01% 1.23x
Journeys 0.01% 1.12x
Victoria's Secret 0.01% 1.11x
The Childrens Place 0.01% 0.98x
Old Navy 0.02% 0.92x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is f150forum.com.

Website Composition Index
f150forum.com 21.51% 90.50x
ford-trucks.com 37.27% 88.85x
hotrod.com 15.52% 75.08x
corvetteforum.com 14.21% 74.28x
axleaddict.com 14.20% 62.20x
gunbroker.com 11.36% 55.02x
autoanything.com 21.12% 51.24x
justanswer.com 17.11% 50.40x
thehulltruth.com 11.07% 49.35x
700r4transmissionhq.com 10.47% 48.85x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 9.51% 45.97x
Auto Enthusiast Information Researchers 11.97% 37.96x
Garden Power Equipment 8.80% 37.83x
Motorcycles & Snowmobiles 14.44% 35.80x
Classic Car Enthusiasts 27.82% 32.61x
Car Forums 71.13% 30.57x
Car Enthusiasts 9.15% 30.53x
Gun Enthusiast - Rifles & Ammo 12.68% 29.90x
Hunting 10.56% 29.61x
All-Terrain Vehicles 20.07% 29.19x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male