Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 71.49% 43.04x
Jeep Vehicle Shoppers 62.81% 41.85x
Corvette Enthusiasts 61.16% 41.30x
Quads and ATV Enthusiasts 66.38% 40.61x
Dodge Vehicle Shoppers 63.64% 39.94x
Ford Mustang Enthusiasts 57.87% 39.57x
Honda Vehicle Shoppers 56.73% 37.00x
Auto Repair Researchers 53.06% 36.26x
Camaro Enthusiasts 54.54% 34.87x
Car Buyers 47.59% 34.48x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Buckle.

Location Composition Index
Buckle 0.34% 1.46x
Mens Wearhouse 0.45% 1.17x
White House Black Market 0.34% 1.14x
Belk 0.01% 1.10x
Jos A. Bank Clothiers 0.25% 1.10x
Johnston and Murphy 0.46% 1.01x
Dressbarn 0.04% 1.00x
Lane Bryant 0.04% 0.92x
REI 0.01% 0.86x
Chicos 0.04% 0.80x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 2.47% 60.39x
dieselbombers.com 2.63% 60.06x
powerstrokenation.com 3.65% 59.72x
sdparts.com 1.02% 59.13x
dieselpowerproducts.com 4.80% 58.49x
dieselworldmag.com 2.47% 57.84x
riffraffdiesel.com 1.12% 57.39x
thedieselstop.com 6.90% 56.41x
thedieselgarage.com 1.86% 56.09x
powerstroke.org 6.58% 55.83x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 16.84% 27.97x
Auto Body Upkeep & Repair Researchers 6.03% 24.62x
Car Keys, Locks & Remotes 11.77% 24.51x
Rural Living 0.16% 23.62x
Auto Tires & Parts Repair Researchers 3.64% 22.75x
Motorcycles & Snowmobiles 12.00% 22.57x
Classic Car Enthusiasts 28.84% 21.85x
Auto Enthusiast Information Researchers 15.19% 21.81x
Recreational Motor Sport Enthusiasts 4.23% 21.54x
Home Improvement Contractor 1.40% 21.40x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male