Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 4 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 70.76% 41.22x
Jeep Vehicle Shoppers 63.45% 39.20x
Corvette Enthusiasts 61.16% 38.33x
Quads and ATV Enthusiasts 65.42% 37.77x
Dodge Vehicle Shoppers 62.66% 37.30x
Ford Mustang Enthusiasts 58.15% 37.23x
Auto Repair Researchers 54.99% 34.58x
Honda Vehicle Shoppers 54.26% 34.34x
Camaro Enthusiasts 53.58% 32.93x
Car Buyers 48.97% 32.03x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.71x
Lane Bryant 0.01% 1.38x
American Eagle Outfitters 0.02% 1.15x
Old Navy 0.02% 1.13x
Buckle 0.01% 1.05x
Mens Wearhouse 0.05% 0.97x
Jos A. Bank Clothiers 0.01% 0.97x
White House Black Market 0.01% 0.92x
Chicos 0.01% 0.88x
Journeys 0.02% 0.85x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 2.78% 52.75x
dieselworldmag.com 2.00% 52.62x
ktperformance.net 1.94% 51.22x
monstertransmission.com 1.82% 50.61x
powerstrokenation.com 4.06% 49.82x
dieselbombers.com 2.65% 49.76x
73-87chevytrucks.com 1.12% 49.68x
thoroughbreddiesel.com 3.60% 49.51x
duramaxhub.com 2.06% 49.15x
f150hub.com 2.35% 48.39x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 14.17% 32.39x
Car Keys, Locks & Remotes 8.79% 29.21x
Auto Body Upkeep & Repair Researchers 4.86% 28.81x
Texas Off-Roading 0.14% 27.71x
Rural Living 0.05% 25.40x
Motorsport Equipment 8.71% 25.08x
Auto Enthusiast Information Researchers 14.35% 25.08x
Recreational Motor Sport Enthusiasts 3.85% 24.37x
Classic Car Enthusiasts 32.08% 24.35x
Auto Tires & Parts Repair Researchers 2.53% 23.54x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male