Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.
| Interest | Composition | Index |
| Diesel Vehicle Shoppers | 70.76% | 41.22x |
| Jeep Vehicle Shoppers | 63.45% | 39.20x |
| Corvette Enthusiasts | 61.16% | 38.33x |
| Quads and ATV Enthusiasts | 65.42% | 37.77x |
| Dodge Vehicle Shoppers | 62.66% | 37.30x |
| Ford Mustang Enthusiasts | 58.15% | 37.23x |
| Auto Repair Researchers | 54.99% | 34.58x |
| Honda Vehicle Shoppers | 54.26% | 34.34x |
| Camaro Enthusiasts | 53.58% | 32.93x |
| Car Buyers | 48.97% | 32.03x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.25% | 1.71x |
| Lane Bryant | 0.01% | 1.38x |
| American Eagle Outfitters | 0.02% | 1.15x |
| Old Navy | 0.02% | 1.13x |
| Buckle | 0.01% | 1.05x |
| Mens Wearhouse | 0.05% | 0.97x |
| Jos A. Bank Clothiers | 0.01% | 0.97x |
| White House Black Market | 0.01% | 0.92x |
| Chicos | 0.01% | 0.88x |
| Journeys | 0.02% | 0.85x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.
| Website | Composition | Index |
| dieselpowerproducts.com | 2.78% | 52.75x |
| dieselworldmag.com | 2.00% | 52.62x |
| ktperformance.net | 1.94% | 51.22x |
| monstertransmission.com | 1.82% | 50.61x |
| powerstrokenation.com | 4.06% | 49.82x |
| dieselbombers.com | 2.65% | 49.76x |
| 73-87chevytrucks.com | 1.12% | 49.68x |
| thoroughbreddiesel.com | 3.60% | 49.51x |
| duramaxhub.com | 2.06% | 49.15x |
| f150hub.com | 2.35% | 48.39x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 14.17% | 32.39x |
| Car Keys, Locks & Remotes | 8.79% | 29.21x |
| Auto Body Upkeep & Repair Researchers | 4.86% | 28.81x |
| Texas Off-Roading | 0.14% | 27.71x |
| Rural Living | 0.05% | 25.40x |
| Motorsport Equipment | 8.71% | 25.08x |
| Auto Enthusiast Information Researchers | 14.35% | 25.08x |
| Recreational Motor Sport Enthusiasts | 3.85% | 24.37x |
| Classic Car Enthusiasts | 32.08% | 24.35x |
| Auto Tires & Parts Repair Researchers | 2.53% | 23.54x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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