Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 68.10% 34.94x
Jeep Vehicle Shoppers 56.52% 34.66x
Corvette Enthusiasts 55.57% 34.37x
Ford Mustang Enthusiasts 52.91% 33.76x
Dodge Vehicle Shoppers 63.54% 33.74x
Auto Repair Researchers 47.87% 29.76x
Camaro Enthusiasts 49.51% 28.96x
Truck Drivers 49.28% 27.99x
Car Buyers 42.33% 27.77x
Tire Shoppers 49.33% 27.21x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.40x
Belk 0.01% 1.17x
Chicos 0.05% 1.08x
Dressbarn 0.04% 1.05x
LL Bean 0.01% 1.01x
Lane Bryant 0.05% 1.01x
Mens Wearhouse 0.22% 0.98x
Express Outlets 0.00% 0.96x
Old Navy 0.05% 0.88x
Columbia 0.01% 0.88x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.

Website Composition Index
dieselbombers.com 3.84% 62.95x
powerstrokenation.com 4.37% 62.01x
thedieselgarage.com 2.15% 60.16x
riffraffdiesel.com 1.24% 59.96x
powerstroke.org 7.46% 58.67x
fordiesels.com 1.05% 58.44x
thoroughbreddiesel.com 1.15% 57.97x
fullsizebronco.com 2.08% 57.81x
thedieselstop.com 8.47% 57.68x
truckspring.com 1.07% 57.62x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 26.98% 31.84x
Motorcycles & Snowmobiles 10.14% 29.07x
Auto Body Upkeep & Repair Researchers 10.92% 28.48x
Car Keys, Locks & Remotes 15.33% 27.14x
Rural Living 0.33% 25.29x
Classic Car Enthusiasts 33.97% 25.22x
Auto Enthusiast Information Researchers 17.21% 23.68x
Auto Tires & Parts Repair Researchers 7.27% 23.20x
Car Forums 62.60% 23.15x
Home Improvement Contractor 3.58% 22.70x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male