Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 68.18% 38.97x
Jeep Vehicle Shoppers 56.08% 36.54x
Corvette Enthusiasts 55.20% 36.26x
Ford Mustang Enthusiasts 51.53% 35.63x
Dodge Vehicle Shoppers 55.14% 34.42x
Quads and ATV Enthusiasts 59.66% 33.53x
Auto Repair Researchers 47.67% 32.41x
Honda Vehicle Shoppers 43.52% 30.89x
Ford Vehicle Shoppers 45.52% 30.53x
Car Buyers 39.19% 30.24x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.31% 1.35x
Maurices 0.05% 1.33x
Chicos 0.02% 1.00x
Talbots 0.01% 0.98x
American Eagle Outfitters 0.02% 0.98x
Aeropostale 0.02% 0.95x
Hollister 0.01% 0.94x
Jos A. Bank Clothiers 0.01% 0.92x
Zumiez 0.02% 0.92x
Victoria's Secret 0.03% 0.91x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 1.02% 53.08x
powerstrokenation.com 4.72% 52.53x
dieselbombers.com 2.25% 51.95x
pavementsucks.com 1.06% 51.71x
460ford.com 1.13% 49.20x
4btswaps.com 1.11% 49.04x
fullsizebronco.com 2.57% 48.81x
dieselpowerproducts.com 1.08% 48.61x
oilburners.net 1.03% 48.33x
performancetrucks.net 5.28% 48.26x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.62% 30.45x
Trucking 7.69% 28.76x
Auto Body Upkeep & Repair Researchers 0.69% 28.02x
Hobby Drones & Remote-Controlled Cars 0.15% 24.54x
Auctions & Repossessions 0.11% 24.16x
Classic Car Enthusiasts 29.17% 23.70x
Trucks 0.51% 22.91x
Motorsport Equipment 5.09% 22.76x
Auto Enthusiast Information Researchers 8.94% 22.67x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 2.13% 20.39x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male