Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.

Interest Composition Index
Quads and ATV Enthusiasts 68.97% 34.27x
Jeep Vehicle Shoppers 59.12% 33.78x
Dodge Vehicle Shoppers 63.46% 33.55x
Ford Mustang Enthusiasts 56.56% 33.29x
Corvette Enthusiasts 59.08% 33.29x
Auto Repair Researchers 48.18% 28.57x
Truck Drivers 48.06% 28.22x
Camaro Enthusiasts 52.82% 28.17x
Car Buyers 42.98% 26.55x
Tire Shoppers 51.78% 25.42x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.52x
Belk 0.01% 1.19x
Lane Bryant 0.03% 1.03x
REI 0.01% 0.92x
Chicos 0.03% 0.89x
Eddie Bauer 0.01% 0.86x
Old Navy 0.04% 0.85x
Dressbarn 0.03% 0.84x
Aeropostale 0.02% 0.82x
Columbia 0.01% 0.82x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is atptrucks.com.

Website Composition Index
atptrucks.com 0.12% 98.91x
rudysdiesel.com 0.45% 96.38x
sinisterdiesel.com 0.23% 95.85x
tickperformance.com 0.21% 94.56x
morepowertuning.com 0.22% 94.33x
xtremediesel.com 0.48% 93.23x
dieselautopower.com 0.05% 92.82x
ironrockoffroad.com 0.11% 92.81x
s10v8.com 0.19% 91.92x
dieselorings.com 0.33% 91.74x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 29.34% 31.59x
Motorcycles & Snowmobiles 9.65% 28.43x
Car Keys, Locks & Remotes 15.91% 27.24x
Auto Body Upkeep & Repair Researchers 12.17% 27.00x
Classic Car Enthusiasts 37.17% 24.85x
Auto Enthusiast Information Researchers 17.60% 22.74x
Rural Living 0.36% 22.47x
Car Forums 65.52% 22.21x
Motorsport Equipment 11.10% 22.03x
Texas Off-Roading 0.27% 21.50x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999