Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 64.93% | 49.62x |
| Corvette Enthusiasts | 55.14% | 49.47x |
| Jeep Vehicle Shoppers | 57.92% | 49.41x |
| Dodge Vehicle Shoppers | 60.25% | 49.17x |
| Ford Mustang Enthusiasts | 51.85% | 48.44x |
| Auto Repair Researchers | 46.52% | 42.76x |
| Camaro Enthusiasts | 49.59% | 41.91x |
| Truck Drivers | 48.37% | 40.33x |
| Tire Shoppers | 48.86% | 40.10x |
| Car Buyers | 40.46% | 39.44x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Curious about what else the Truck Shoppers audience is interested in?
Sign Up
APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.35% | 1.03x |
| Jos A. Bank Clothiers | 0.20% | 0.96x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Want to find more of the Truck Shoppers audience in the real world?
Sign Up
WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 3.88% | 96.72x |
| powerstrokenation.com | 4.71% | 93.10x |
| thedieselgarage.com | 2.24% | 90.66x |
| riffraffdiesel.com | 1.45% | 87.77x |
| drivetrain.com | 1.15% | 87.61x |
| powerstroke.org | 8.07% | 87.38x |
| thedieselstop.com | 8.80% | 86.50x |
| dieselworldmag.com | 3.69% | 85.61x |
| fullsizebronco.com | 2.17% | 84.97x |
| performancetrucks.net | 4.04% | 84.30x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Want to see more of the websites the Truck Shoppers audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 25.76% | 35.81x |
| Auto Body Upkeep & Repair Researchers | 9.73% | 31.42x |
| Motorcycles & Snowmobiles | 10.94% | 31.14x |
| Car Keys, Locks & Remotes | 15.51% | 29.75x |
| Classic Car Enthusiasts | 33.75% | 27.46x |
| Auto Tires & Parts Repair Researchers | 6.71% | 26.59x |
| Auto Enthusiast Information Researchers | 17.95% | 25.44x |
| Home Improvement Contractor | 2.91% | 24.66x |
| Motorsport Equipment | 10.89% | 24.43x |
| Car Forums | 65.14% | 24.26x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Want to see more of the Content Affinities the Truck Shoppers audience visits?
Sign Up
DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Truck Shoppers audience?
Sign Up