Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.
| Interest | Composition | Index |
| Diesel Vehicle Shoppers | 72.02% | 48.06x |
| Jeep Vehicle Shoppers | 63.24% | 44.17x |
| Quads and ATV Enthusiasts | 67.75% | 43.82x |
| Corvette Enthusiasts | 61.18% | 43.27x |
| Dodge Vehicle Shoppers | 64.73% | 42.92x |
| Ford Mustang Enthusiasts | 57.52% | 42.12x |
| Honda Vehicle Shoppers | 55.94% | 39.19x |
| Auto Repair Researchers | 51.74% | 37.60x |
| Camaro Enthusiasts | 53.80% | 37.42x |
| Truck Drivers | 50.68% | 35.54x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Buckle.
| Location | Composition | Index |
| Buckle | 0.26% | 1.27x |
| Mens Wearhouse | 0.50% | 1.16x |
| REI | 0.02% | 1.13x |
| Jos A. Bank Clothiers | 0.28% | 1.05x |
| White House Black Market | 0.26% | 1.00x |
| Belk | 0.01% | 1.00x |
| Lane Bryant | 0.05% | 0.99x |
| Express Outlets | 0.01% | 0.99x |
| Talbots | 0.05% | 0.95x |
| Dressbarn | 0.05% | 0.88x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 5.00% | 109.25x |
| drivetrain.com | 1.15% | 106.92x |
| powerstrokenation.com | 6.45% | 104.70x |
| dieselarmy.com | 1.55% | 102.91x |
| stage3motorsports.com | 5.94% | 101.74x |
| riffraffdiesel.com | 1.98% | 101.38x |
| dieselworldmag.com | 4.81% | 100.58x |
| thedieselgarage.com | 3.11% | 100.35x |
| texas-speed.com | 2.25% | 99.22x |
| littlepowershop.com | 1.02% | 99.20x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 22.86% | 30.57x |
| Auto Body Upkeep & Repair Researchers | 8.41% | 26.75x |
| Car Keys, Locks & Remotes | 14.92% | 25.69x |
| Motorcycles & Snowmobiles | 13.15% | 25.12x |
| Rural Living | 0.23% | 24.54x |
| Auto Tires & Parts Repair Researchers | 5.37% | 24.11x |
| Classic Car Enthusiasts | 33.51% | 23.16x |
| Auto Enthusiast Information Researchers | 18.31% | 22.20x |
| Texas Off-Roading | 0.24% | 22.10x |
| Recreational Motor Sport Enthusiasts | 5.70% | 21.92x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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