Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 2.2 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 51.59% 50.95x
Diesel Vehicle Shoppers 52.16% 44.38x
Volkswagen Vehicle Shopper 21.23% 39.87x
Jeep Vehicle Shoppers 54.95% 39.78x
Ford Vehicle Shoppers 52.41% 39.66x
Kia Vehicle Shoppers 23.82% 39.41x
Auto Body Shoppers 51.54% 38.96x
Commercial Truck Researchers 66.77% 38.58x
Automotive Service Professionals 51.21% 38.35x
Auto Repair Researchers 46.56% 38.03x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.25x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is f150ecoboost.net.

Website Composition Index
f150ecoboost.net 2.76% 57.38x
dodgetalk.com 3.47% 53.13x
ramforum.com 7.84% 52.07x
f150online.com 7.07% 52.04x
fordraptorforum.com 1.12% 52.03x
gmtruckclub.com 3.96% 50.56x
gmt400.com 2.17% 50.52x
ram1500diesel.com 1.41% 49.76x
gmfullsize.com 2.94% 49.61x
cumminsforum.com 7.33% 48.32x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.07% 26.97x
Trucking 1.19% 23.63x
Auto Body Upkeep & Repair Researchers 0.09% 22.21x
Auto Enthusiast Information Researchers 5.46% 21.25x
Garden Power Equipment 2.39% 20.64x
Recreational Motor Sport Enthusiasts 1.18% 19.73x
Car Forums 52.21% 19.42x
Classic Car Enthusiasts 15.63% 18.89x
Power Tools 0.57% 17.21x
All-Terrain Vehicles 5.98% 16.96x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male