Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 5 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 71.35% 37.47x
Quads and ATV Enthusiasts 65.11% 36.06x
Corvette Enthusiasts 62.49% 34.91x
Dodge Vehicle Shoppers 63.12% 34.49x
Jeep Vehicle Shoppers 66.09% 34.47x
Ford Mustang Enthusiasts 60.42% 33.04x
Honda Vehicle Shoppers 57.17% 30.99x
Auto Repair Researchers 57.57% 30.33x
Camaro Enthusiasts 55.21% 29.49x
Ford Vehicle Shoppers 45.98% 28.74x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.38% 1.57x
Eddie Bauer 0.02% 1.09x
Buckle 0.04% 1.04x
Chicos 0.03% 0.96x
Dressbarn 0.02% 0.94x
Journeys 0.07% 0.92x
Zumiez 0.05% 0.92x
Lane Bryant 0.03% 0.91x
Mens Wearhouse 0.04% 0.91x
Talbots 0.02% 0.89x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.

Website Composition Index
dieselpowerproducts.com 3.47% 59.24x
dieselbombers.com 2.63% 57.45x
powerstrokenation.com 3.90% 57.00x
riffraffdiesel.com 1.18% 56.98x
dieselworldmag.com 2.51% 56.09x
4btswaps.com 1.05% 55.02x
carmonkeys.com 1.05% 54.17x
fullsizebronco.com 1.76% 54.09x
ktperformance.net 2.58% 53.34x
thedieselgarage.com 2.16% 52.90x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 14.93% 27.47x
Car Keys, Locks & Remotes 10.52% 24.40x
Auto Body Upkeep & Repair Researchers 5.38% 24.36x
Rural Living 0.12% 24.23x
Texas Off-Roading 0.16% 22.47x
Auto Enthusiast Information Researchers 14.37% 21.55x
Classic Car Enthusiasts 29.32% 21.55x
Motorcycles & Snowmobiles 12.89% 21.14x
Recreational Motor Sport Enthusiasts 3.77% 20.97x
Auto Tires & Parts Repair Researchers 2.98% 20.94x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male