Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 66.01% 32.83x
Jeep Vehicle Shoppers 60.83% 32.52x
Ford Mustang Enthusiasts 55.93% 31.29x
Corvette Enthusiasts 57.59% 31.12x
Quads and ATV Enthusiasts 61.39% 29.85x
Dodge Vehicle Shoppers 58.17% 29.38x
Auto Repair Researchers 53.51% 29.07x
Product Manuals Researchers 35.23% 28.86x
Honda Vehicle Shoppers 49.29% 28.61x
Used Compact Pickup Intenders 32.79% 28.50x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.25% 1.42x
The Childrens Place 0.02% 1.18x
Lane Bryant 0.01% 1.13x
Maurices 0.02% 1.11x
Chicos 0.01% 1.03x
Mens Wearhouse 0.02% 1.01x
Journeys 0.02% 0.97x
Express 0.01% 0.94x
American Eagle Outfitters 0.01% 0.93x
Buckle 0.01% 0.91x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is thoroughbreddiesel.com.

Website Composition Index
thoroughbreddiesel.com 1.29% 47.55x
dieselbombers.com 1.92% 45.32x
dieselpowerproducts.com 1.44% 45.12x
powerstrokenation.com 3.44% 45.09x
drivingline.com 3.01% 44.20x
f150hub.com 1.76% 43.89x
dieselhub.com 1.47% 43.34x
powerstroke.org 6.56% 43.25x
duramaxhub.com 1.60% 43.12x
powertrainproducts.net 1.01% 42.87x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.06% 24.24x
Trucking 9.16% 22.99x
Car Keys, Locks & Remotes 3.42% 22.49x
Auto Body Upkeep & Repair Researchers 2.36% 22.24x
Hobby Drones & Remote-Controlled Cars 0.53% 19.83x
Motorsport Equipment 6.00% 19.40x
Auto Enthusiast Information Researchers 9.78% 19.07x
Auctions & Repossessions 0.50% 18.85x
Classic Car Enthusiasts 25.57% 18.77x
Trucks 1.91% 18.41x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male