Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 65.50% 40.79x
Jeep Vehicle Shoppers 54.85% 37.82x
Corvette Enthusiasts 52.92% 36.96x
Ford Mustang Enthusiasts 51.10% 36.45x
Quads and ATV Enthusiasts 58.46% 35.12x
Dodge Vehicle Shoppers 53.75% 34.53x
Auto Repair Researchers 47.56% 32.44x
Honda Vehicle Shoppers 42.05% 31.92x
Ford Vehicle Shoppers 44.48% 31.53x
Car Buyers 39.51% 31.11x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.26x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 1.60% 48.77x
powerstrokenation.com 3.99% 48.19x
drivingline.com 1.09% 47.43x
dieselbombers.com 1.93% 47.31x
powerstroke.org 7.42% 46.04x
fullsizebronco.com 2.22% 45.34x
dieselpowerproducts.com 1.09% 45.22x
f150hub.com 1.40% 44.72x
thedieselstop.com 9.26% 44.52x
f150online.com 10.21% 44.51x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.11% 30.41x
Trucking 7.94% 29.77x
Auto Body Upkeep & Repair Researchers 0.94% 27.99x
Auctions & Repossessions 0.21% 26.45x
Hobby Drones & Remote-Controlled Cars 0.25% 26.15x
Auto Enthusiast Information Researchers 8.30% 24.21x
Classic Car Enthusiasts 27.53% 23.99x
Trucks 0.80% 23.02x
Motorsport Equipment 4.89% 22.90x
Machines & Industrial Supplies 0.55% 22.24x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male