Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 68.97% | 34.27x |
| Jeep Vehicle Shoppers | 59.12% | 33.78x |
| Dodge Vehicle Shoppers | 63.46% | 33.55x |
| Ford Mustang Enthusiasts | 56.56% | 33.29x |
| Corvette Enthusiasts | 59.08% | 33.29x |
| Auto Repair Researchers | 48.18% | 28.57x |
| Truck Drivers | 48.06% | 28.22x |
| Camaro Enthusiasts | 52.82% | 28.17x |
| Car Buyers | 42.98% | 26.55x |
| Tire Shoppers | 51.78% | 25.42x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.26% | 1.52x |
| Belk | 0.01% | 1.19x |
| Lane Bryant | 0.03% | 1.03x |
| REI | 0.01% | 0.92x |
| Chicos | 0.03% | 0.89x |
| Eddie Bauer | 0.01% | 0.86x |
| Old Navy | 0.04% | 0.85x |
| Dressbarn | 0.03% | 0.84x |
| Aeropostale | 0.02% | 0.82x |
| Columbia | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is atptrucks.com.
| Website | Composition | Index |
| atptrucks.com | 0.12% | 98.91x |
| rudysdiesel.com | 0.45% | 96.38x |
| sinisterdiesel.com | 0.23% | 95.85x |
| tickperformance.com | 0.21% | 94.56x |
| morepowertuning.com | 0.22% | 94.33x |
| xtremediesel.com | 0.48% | 93.23x |
| dieselautopower.com | 0.05% | 92.82x |
| ironrockoffroad.com | 0.11% | 92.81x |
| s10v8.com | 0.19% | 91.92x |
| dieselorings.com | 0.33% | 91.74x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 29.34% | 31.59x |
| Motorcycles & Snowmobiles | 9.65% | 28.43x |
| Car Keys, Locks & Remotes | 15.91% | 27.24x |
| Auto Body Upkeep & Repair Researchers | 12.17% | 27.00x |
| Classic Car Enthusiasts | 37.17% | 24.85x |
| Auto Enthusiast Information Researchers | 17.60% | 22.74x |
| Rural Living | 0.36% | 22.47x |
| Car Forums | 65.52% | 22.21x |
| Motorsport Equipment | 11.10% | 22.03x |
| Texas Off-Roading | 0.27% | 21.50x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age and income brackets.
Age
55-64
Income
$50,000-$74,999
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