Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Quads and ATV Enthusiasts.
| Interest | Composition | Index |
| Quads and ATV Enthusiasts | 68.83% | 36.42x |
| Jeep Vehicle Shoppers | 57.56% | 36.34x |
| Ford Mustang Enthusiasts | 54.38% | 35.80x |
| Corvette Enthusiasts | 57.80% | 35.62x |
| Dodge Vehicle Shoppers | 64.30% | 35.10x |
| Auto Repair Researchers | 48.49% | 30.83x |
| Camaro Enthusiasts | 51.58% | 30.29x |
| Truck Drivers | 48.97% | 30.11x |
| Car Buyers | 43.30% | 28.57x |
| Tire Shoppers | 50.87% | 27.82x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.27% | 1.48x |
| Express Outlets | 0.00% | 1.23x |
| Belk | 0.02% | 1.04x |
| Chicos | 0.04% | 0.91x |
| Eddie Bauer | 0.01% | 0.88x |
| Gymboree | 0.03% | 0.86x |
| Aeropostale | 0.03% | 0.86x |
| Calvin Klein | 0.01% | 0.85x |
| LOFT | 0.03% | 0.82x |
| Hollister | 0.01% | 0.82x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselbombers.com.
| Website | Composition | Index |
| dieselbombers.com | 4.55% | 109.15x |
| powerstrokenation.com | 5.27% | 106.41x |
| thoroughbreddiesel.com | 1.55% | 105.46x |
| thedieselgarage.com | 2.47% | 104.06x |
| riffraffdiesel.com | 1.32% | 103.91x |
| 460ford.com | 1.04% | 102.59x |
| powerstroke.org | 8.69% | 100.98x |
| gmt400.com | 1.35% | 99.00x |
| fullsizebronco.com | 2.45% | 98.67x |
| truckspring.com | 1.46% | 98.44x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 29.87% | 32.23x |
| Motorcycles & Snowmobiles | 10.53% | 29.50x |
| Auto Body Upkeep & Repair Researchers | 12.31% | 28.16x |
| Car Keys, Locks & Remotes | 17.03% | 27.55x |
| Classic Car Enthusiasts | 37.54% | 25.38x |
| Rural Living | 0.39% | 23.53x |
| Auto Enthusiast Information Researchers | 18.67% | 23.32x |
| Car Forums | 67.05% | 22.62x |
| Motorsport Equipment | 11.48% | 22.60x |
| Texas Off-Roading | 0.29% | 22.22x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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