Explore the Truck Shoppers Audience
Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Truck Shoppers audience.
INTERESTS
The Truck Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.
| Interest | Composition | Index |
| Diesel Vehicle Shoppers | 72.21% | 44.83x |
| Jeep Vehicle Shoppers | 62.27% | 44.39x |
| Corvette Enthusiasts | 62.17% | 42.81x |
| Quads and ATV Enthusiasts | 67.11% | 42.21x |
| Ford Mustang Enthusiasts | 58.15% | 41.58x |
| Dodge Vehicle Shoppers | 64.30% | 41.21x |
| Honda Vehicle Shoppers | 56.77% | 38.36x |
| Auto Repair Researchers | 54.78% | 37.88x |
| Camaro Enthusiasts | 54.63% | 36.54x |
| Car Buyers | 48.64% | 36.09x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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APPAREL RETAILERS
The Truck Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.42% | 1.66x |
| Belk | 0.01% | 1.22x |
| Talbots | 0.03% | 1.14x |
| Buckle | 0.04% | 1.08x |
| Dressbarn | 0.03% | 1.07x |
| Chicos | 0.03% | 0.99x |
| Mens Wearhouse | 0.05% | 0.97x |
| Eddie Bauer | 0.02% | 0.97x |
| Old Navy | 0.06% | 0.97x |
| Lane Bryant | 0.03% | 0.96x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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WEBSITES
The Truck Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Truck Shoppers audience is dieselpowerproducts.com.
| Website | Composition | Index |
| dieselpowerproducts.com | 3.61% | 62.38x |
| dieselbombers.com | 2.53% | 61.15x |
| powerstrokenation.com | 3.64% | 60.73x |
| riffraffdiesel.com | 1.11% | 59.57x |
| dieselworldmag.com | 2.42% | 58.32x |
| fullsizebronco.com | 1.70% | 57.69x |
| carmonkeys.com | 1.11% | 57.28x |
| thedieselstop.com | 6.98% | 56.90x |
| thedieselgarage.com | 1.97% | 56.53x |
| ktperformance.net | 2.47% | 56.10x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.
| Content Affinity | Composition | Index |
| Trucking | 16.15% | 30.29x |
| Rural Living | 0.15% | 27.42x |
| Car Keys, Locks & Remotes | 11.53% | 26.79x |
| Auto Body Upkeep & Repair Researchers | 5.83% | 26.46x |
| Texas Off-Roading | 0.17% | 24.11x |
| Auto Enthusiast Information Researchers | 14.76% | 24.08x |
| Motorcycles & Snowmobiles | 12.28% | 24.01x |
| Classic Car Enthusiasts | 29.35% | 23.59x |
| Home Improvement Contractor | 1.12% | 23.42x |
| Auto Tires & Parts Repair Researchers | 3.36% | 23.29x |
Composition Percentage:
The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
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DEMOGRAPHICS
The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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