Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Dodge Vehicle Shoppers.

Interest Composition Index
Dodge Vehicle Shoppers 57.03% 39.21x
Jeep Vehicle Shoppers 49.03% 38.95x
Truck Drivers 62.16% 38.02x
Auto Repair Researchers 45.06% 37.78x
Diesel Vehicle Shoppers 61.25% 37.64x
Ford Mustang Enthusiasts 43.53% 36.79x
Volkswagen Vehicle Shopper 33.64% 36.54x
Auto Show Enthusiasts 37.49% 35.10x
Honda Vehicle Shoppers 38.19% 33.74x
Audi Vehicle Shoppers 24.15% 33.25x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.35x
Michael Kors 0.01% 1.33x
Buckle 0.02% 1.24x
Lululemon 0.01% 1.23x
Mens Wearhouse 0.01% 1.17x
Aeropostale 0.02% 1.11x
Maurices 0.03% 1.09x
H&M 0.01% 1.08x
Victoria's Secret 0.01% 1.04x
Old Navy 0.02% 0.99x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is powerstrokenation.com.

Website Composition Index
powerstrokenation.com 4.71% 64.29x
powerstroke.org 7.88% 61.34x
4btswaps.com 1.13% 61.17x
460ford.com 1.12% 60.09x
thedieselstop.com 8.64% 60.06x
fullsizebronco.com 2.53% 59.69x
f150ecoboost.net 3.63% 58.17x
thedieselgarage.com 2.38% 57.30x
oilburners.net 1.17% 57.29x
gmt400.com 2.78% 57.24x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.11% 32.40x
Trucking 2.14% 27.85x
Auto Body Upkeep & Repair Researchers 0.14% 23.93x
Auto Enthusiast Information Researchers 8.33% 23.22x
Motorsport Equipment 2.96% 23.10x
Classic Car Enthusiasts 24.77% 22.87x
Power Tools 1.08% 20.95x
All-Terrain Vehicles 9.88% 20.50x
Motorcycles & Snowmobiles 15.47% 19.78x
Car Forums 67.80% 19.76x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male