Dstillery Audiences

TRUCK SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Truck Shoppers Audience

Below you'll find more information about the Truck Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Truck Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Truck Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Truck Shoppers audience is Diesel Vehicle Shoppers.

Interest Composition Index
Diesel Vehicle Shoppers 70.31% 38.52x
Jeep Vehicle Shoppers 62.90% 37.20x
Corvette Enthusiasts 60.12% 36.74x
Ford Mustang Enthusiasts 56.19% 35.98x
Dodge Vehicle Shoppers 61.56% 35.17x
Quads and ATV Enthusiasts 64.14% 35.06x
Auto Repair Researchers 54.00% 33.52x
Honda Vehicle Shoppers 51.97% 33.11x
Car Buyers 45.98% 31.86x
Camaro Enthusiasts 51.78% 31.51x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Interest attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Truck Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Truck Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.26% 1.41x
Old Navy 0.01% 1.09x
Maurices 0.01% 1.09x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Location attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Truck Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Truck Shoppers audience is dieselworldmag.com.

Website Composition Index
dieselworldmag.com 1.60% 55.28x
dieselpowerproducts.com 2.31% 54.13x
monstertransmission.com 1.41% 53.93x
ktperformance.net 1.49% 53.86x
duramaxhub.com 1.66% 53.19x
thoroughbreddiesel.com 2.80% 52.80x
f150hub.com 1.87% 52.44x
powerstrokenation.com 4.17% 51.36x
dieselbombers.com 2.73% 51.31x
cartechbooks.com 1.05% 51.16x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Web attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Truck Shoppers audience is Trucking.

Content Affinity Composition Index
Trucking 12.39% 30.81x
Car Keys, Locks & Remotes 6.82% 28.64x
Texas Off-Roading 0.11% 28.27x
Auto Body Upkeep & Repair Researchers 4.01% 27.84x
Motorsport Equipment 8.04% 24.97x
Auto Enthusiast Information Researchers 12.88% 24.41x
Trucks 3.54% 23.43x
Rural Living 0.04% 23.35x
Classic Car Enthusiasts 31.92% 23.23x
Motorcycles & Snowmobiles 16.05% 23.01x
Composition Percentage: The overlap percentage between the Truck Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Truck Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Truck Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male