Explore the UFC and MMA Fans Audience
Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the UFC and MMA Fans audience.
INTERESTS
The UFC and MMA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.
| Interest | Composition | Index |
| WWE and Pro Wrestling Fans | 44.11% | 32.83x |
| Boxing Fans | 31.06% | 24.52x |
| Los Angeles Lakers Fans | 32.43% | 23.02x |
| ESPN Enthusiasts | 23.41% | 20.32x |
| NFL Fans | 22.76% | 20.06x |
| Exercise and Gym Researchers | 16.02% | 18.62x |
| Las Vegas Raiders Fans | 22.95% | 18.39x |
| Darts Enthusiasts | 23.24% | 18.37x |
| Houston Texans Fans | 21.20% | 18.12x |
| Car Enthusiasts | 20.78% | 17.96x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Curious about what else the UFC and MMA Fans audience is interested in?
Sign Up
APPAREL RETAILERS
The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Dressbarn.
| Location | Composition | Index |
| Dressbarn | 0.03% | 1.23x |
| Lane Bryant | 0.03% | 1.23x |
| Michael Kors | 0.02% | 1.19x |
| Belk | 0.01% | 1.17x |
| Zumiez | 0.02% | 1.14x |
| H&M | 0.01% | 1.08x |
| Old Navy | 0.05% | 1.07x |
| Aeropostale | 0.03% | 1.07x |
| Journeys | 0.04% | 1.07x |
| Carhartt | 0.26% | 1.04x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Want to find more of the UFC and MMA Fans audience in the real world?
Sign Up
WEBSITES
The UFC and MMA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the UFC and MMA Fans audience is bellator.com.
| Website | Composition | Index |
| bellator.com | 1.01% | 55.28x |
| fightnews.com | 1.02% | 54.81x |
| mmanews.com | 18.16% | 54.70x |
| themaclife.com | 2.87% | 53.43x |
| lowkickmma.com | 10.40% | 52.94x |
| bloodyelbow.com | 33.63% | 50.76x |
| middleeasy.com | 2.43% | 50.07x |
| boxingscene.com | 14.81% | 49.61x |
| boxinginsider.com | 5.82% | 48.27x |
| worldboxingnews.net | 13.46% | 47.59x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Want to see more of the websites the UFC and MMA Fans audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Combat Sports.
| Content Affinity | Composition | Index |
| Combat Sports | 69.49% | 14.88x |
| Crossfit & Obstacle Race Enthusiasts | 0.10% | 13.50x |
| Muscle Cars | 8.71% | 11.62x |
| Weight Lifting Enthusiasts | 0.86% | 10.06x |
| Gossip & Rumors | 25.32% | 9.83x |
| Trucks | 0.06% | 9.21x |
| Military & Law Enforcement | 8.27% | 9.13x |
| Motorsports | 0.29% | 8.71x |
| Live Music | 4.39% | 8.46x |
| Luxury Sneakers | 3.88% | 7.73x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Want to see more of the Content Affinities the UFC and MMA Fans audience visits?
Sign Up
DEMOGRAPHICS
The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
Interested in seeing other characteristics of the UFC and MMA Fans audience?
Sign Up