UFC AND MMA FANS

Audience Size: 2.5 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	45.40%	31.76x
WWE and Pro Wrestling Fans	28.05%	21.80x
Boxing Fans	32.24%	20.85x
Chicago Bears Fans	23.11%	19.07x
Sports Gamblers	25.98%	19.02x
NFL Fans	23.50%	18.73x
Hyundai Vehicle Shoppers	28.79%	17.94x
Los Angeles Rams Fans	21.64%	17.82x
Oakland Raiders Fans	21.67%	17.33x
Ancestry Researchers	23.71%	17.16x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Lorna Jane.

Location	Composition	Index
Lorna Jane	0.01%	1.64x
Supreme	0.01%	1.41x
Michael Kors	0.02%	1.13x
Dressbarn	0.05%	1.11x
LL Bean	0.01%	1.08x
Aeropostale	0.02%	1.08x
Hollister	0.02%	1.07x
Jos A. Bank Clothiers	0.15%	1.05x
Mens Wearhouse	0.23%	1.03x
Chicos	0.04%	1.02x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website	Composition	Index
bloodyelbow.com	1.74%	57.14x
motorcyclistonline.tv	3.30%	55.84x
kingofwake.tv	3.05%	54.51x
lowkickmma.com	2.46%	53.67x
ridertv.com	3.10%	53.10x
boatingmag.tv	2.88%	53.08x
saveur.tv	1.69%	53.07x
mydailyviral.com	1.15%	52.53x
popularscience.tv	2.74%	50.50x
ufc.com	1.23%	50.26x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.97%	24.68x
Assorted Topics (Cooking, Games, Viral Media)	0.33%	19.98x
Combat Sports	33.66%	17.74x
Muscle Cars	10.72%	17.42x
Alternative Streaming Services	0.55%	15.76x
Cars, Travel & Food	0.89%	15.34x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.68%	13.01x
Assorted Topics (Safari, Health, Wellness, Sports)	0.30%	12.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.94%	11.62x
Celebrity Gossip	3.35%	11.55x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65 and Over

Gender

Male