Explore the UFC and MMA Fans Audience
Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.
INTERESTS
The UFC and MMA Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UFC and MMA Fans audience is Boxing Fans.
| Interest | Composition | Index |
| Boxing Fans | 77.79% | 45.20x |
| Toronto Raptors Fans | 44.81% | 37.24x |
| WWE and Pro Wrestling Fans | 33.14% | 33.31x |
| Los Angeles Lakers Fans | 54.43% | 31.43x |
| San Antonio Spurs Fans | 28.19% | 30.33x |
| Mens Fitness Publication Readers | 11.70% | 29.90x |
| Tampa Bay Buccaneers Fans | 26.86% | 29.65x |
| Men's Health Researchers | 10.78% | 28.39x |
| ESPN Enthusiasts | 18.61% | 28.19x |
| Celebrity Gossip Fans | 28.80% | 27.98x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
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APPAREL RETAILERS
The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Journeys.
| Location | Composition | Index |
| Journeys | 0.01% | 1.62x |
| Zumiez | 0.01% | 1.23x |
| Gymboree | 0.01% | 1.11x |
| Maurices | 0.02% | 0.71x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
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WEBSITES
The UFC and MMA Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the UFC and MMA Fans audience is boxingscene.com.
| Website | Composition | Index |
| boxingscene.com | 2.02% | 84.78x |
| boxinginsider.com | 1.87% | 80.11x |
| boxing247.com | 5.13% | 69.78x |
| lowkickmma.com | 9.45% | 66.04x |
| badlefthook.com | 12.04% | 64.71x |
| mmanews.com | 22.01% | 63.57x |
| bloodyelbow.com | 44.39% | 63.22x |
| mmafighting.com | 53.95% | 62.29x |
| themaclife.com | 1.17% | 60.80x |
| mmamania.com | 45.21% | 60.25x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Weight Lifting Enthusiasts.
| Content Affinity | Composition | Index |
| Weight Lifting Enthusiasts | 1.28% | 15.96x |
| Combat Sports | 86.80% | 12.68x |
| Action Sports | 0.08% | 11.41x |
| Nature & Wildlife | 0.93% | 10.69x |
| Live Music | 3.96% | 10.49x |
| Luxury Sneakers | 5.70% | 10.23x |
| Watches Retail | 0.32% | 10.06x |
| Assorted Topics (Auto, Hobbies, Viral Media) | 18.97% | 8.96x |
| Assorted Topics (Viral Media, Paid Traffic) | 6.85% | 8.92x |
| Military & Law Enforcement | 5.05% | 8.55x |
Composition Percentage:
The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
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DEMOGRAPHICS
The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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