UFC AND MMA FANS

Audience Size: 2.4 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest	Composition	Index
WWE and Pro Wrestling Fans	29.79%	20.00x
Medicare Price Shoppers	32.77%	19.85x
Chicago Bears Fans	25.41%	18.65x
Boxing Fans	31.32%	18.50x
Los Angeles Rams Fans	22.10%	17.83x
NFL Fans	22.67%	17.75x
Oakland Raiders Fans	22.47%	15.95x
Cleveland Browns Fans	21.33%	15.77x
Ancestry Researchers	26.26%	15.63x
Pittsburgh Steelers Fans	22.77%	15.55x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is REI.

Location	Composition	Index
REI	0.02%	1.21x
Lorna Jane	0.00%	1.21x
Saint Laurent Paris	0.01%	1.13x
Hollister	0.01%	1.11x
Gymboree	0.02%	1.10x
Eddie Bauer	0.01%	1.07x
Dressbarn	0.03%	1.07x
Carhartt	0.17%	1.07x
Patagonia	0.01%	1.04x
Talbots	0.03%	1.02x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website	Composition	Index
bloodyelbow.com	1.21%	105.40x
flocombat.com	1.23%	104.41x
24wrestling.com	0.06%	98.91x
mmanews.com	0.33%	98.70x
middleeasy.com	0.05%	98.45x
4-family.com	0.04%	94.68x
5thround.com	0.04%	89.34x
mma-core.com	0.04%	88.93x
flograppling.com	0.65%	86.29x
politicaly.com	2.19%	82.13x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	2.65%	21.87x
Muscle Cars	9.12%	19.20x
Combat Sports	31.36%	18.12x
Assorted Topics #11250 (Cooking, Games, Viral Media)	0.45%	15.78x
Alternative Streaming Services	0.79%	13.54x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.74%	13.12x
Home Décor, Furniture, & Decorating	0.08%	12.22x
Cars, Travel & Food	1.24%	12.13x
Local & Travel England - East Midlands	0.18%	11.96x
Celebrity Gossip	3.65%	10.13x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$25,000-$49,999