Dstillery Audiences

UFC AND MMA FANS

Audience Size: 3.4 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 35.50% 25.97x
Automotive Racing Enthusiasts 32.85% 21.66x
Boxing Fans 31.56% 21.07x
NFL Fans 26.05% 18.56x
ESPN Enthusiasts 26.66% 18.17x
Los Angeles Lakers Fans 27.27% 17.61x
Sports Gamblers 26.91% 17.12x
Pittsburgh Steelers Fans 23.91% 16.52x
Oakland Raiders Fans 25.30% 16.38x
Chicago Bears Fans 24.26% 16.37x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is LOFT.

Location Composition Index
LOFT 0.01% 1.69x
Victoria's Secret 0.01% 1.25x
Carhartt 0.17% 1.20x
Mens Wearhouse 0.01% 1.20x
Maurices 0.02% 1.17x
Journeys 0.01% 1.12x
Old Navy 0.01% 0.84x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is mmanews.com.

Website Composition Index
mmanews.com 1.06% 51.71x
mmajunkie.com 3.06% 48.71x
lowkickmma.com 5.38% 48.24x
bellator.com 1.75% 46.08x
bloodyelbow.com 21.75% 42.87x
mma-core.com 4.09% 41.58x
mmacore.tv 1.19% 41.33x
scrapdigest.com 1.47% 40.00x
thebrofessional.net 2.42% 39.78x
healthypanda.net 1.17% 39.22x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Instagram Management.

Content Affinity Composition Index
Instagram Management 0.09% 14.59x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.19% 14.53x
Texas Off-Roading 0.05% 13.37x
Combat Sports 58.23% 12.87x
Men's Fashion Shopping 0.10% 12.49x
Right Wing Blogs - Political Activism 0.20% 11.63x
Crossfit & Obstacle Race Enthusiasts 1.49% 11.12x
Gossip & Rumors 22.87% 10.78x
Weight Lifting Enthusiasts 2.99% 10.61x
Assorted Topics (Safari, Health, Wellness, Sports) 0.03% 10.26x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male