Dstillery Audiences

UFC AND MMA FANS

Audience Size: 1.5 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Boxing Fans.

Interest Composition Index
Boxing Fans 77.79% 45.20x
Toronto Raptors Fans 44.81% 37.24x
WWE and Pro Wrestling Fans 33.14% 33.31x
Los Angeles Lakers Fans 54.43% 31.43x
San Antonio Spurs Fans 28.19% 30.33x
Mens Fitness Publication Readers 11.70% 29.90x
Tampa Bay Buccaneers Fans 26.86% 29.65x
Men's Health Researchers 10.78% 28.39x
ESPN Enthusiasts 18.61% 28.19x
Celebrity Gossip Fans 28.80% 27.98x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Journeys.

Location Composition Index
Journeys 0.01% 1.62x
Zumiez 0.01% 1.23x
Gymboree 0.01% 1.11x
Maurices 0.02% 0.71x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is boxingscene.com.

Website Composition Index
boxingscene.com 2.02% 84.78x
boxinginsider.com 1.87% 80.11x
boxing247.com 5.13% 69.78x
lowkickmma.com 9.45% 66.04x
badlefthook.com 12.04% 64.71x
mmanews.com 22.01% 63.57x
bloodyelbow.com 44.39% 63.22x
mmafighting.com 53.95% 62.29x
themaclife.com 1.17% 60.80x
mmamania.com 45.21% 60.25x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 1.28% 15.96x
Combat Sports 86.80% 12.68x
Action Sports 0.08% 11.41x
Nature & Wildlife 0.93% 10.69x
Live Music 3.96% 10.49x
Luxury Sneakers 5.70% 10.23x
Watches Retail 0.32% 10.06x
Assorted Topics (Auto, Hobbies, Viral Media) 18.97% 8.96x
Assorted Topics (Viral Media, Paid Traffic) 6.85% 8.92x
Military & Law Enforcement 5.05% 8.55x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male