Dstillery Audiences

UFC AND MMA FANS

Audience Size: 3 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 41.29% 30.05x
Boxing Fans 34.15% 23.29x
Los Angeles Lakers Fans 30.82% 20.91x
ESPN Enthusiasts 25.83% 19.37x
NFL Fans 23.82% 18.92x
Las Vegas Raiders Fans 22.96% 17.28x
Olympic Sports Enthusiasts 25.10% 16.87x
Los Angeles Rams Fans 21.53% 16.83x
Kansas City Chiefs Fans 21.90% 16.57x
Automotive Racing Enthusiasts 22.86% 16.53x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.29x
Express 0.02% 1.23x
Maurices 0.04% 1.21x
Gymboree 0.02% 1.20x
H&M 0.01% 1.18x
Old Navy 0.03% 1.14x
Banana Republic 0.02% 1.09x
J. Crew 0.01% 1.04x
Buckle 0.02% 1.02x
Michael Kors 0.01% 1.01x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bjpenn.com.

Website Composition Index
bjpenn.com 2.05% 50.48x
themaclife.com 4.04% 48.49x
mmanews.com 3.81% 48.12x
fightnews.com 1.14% 47.43x
boxinginsider.com 3.30% 46.31x
bellator.com 1.98% 45.79x
bloodyelbow.com 32.75% 44.13x
middleeasy.com 2.00% 43.00x
lowkickmma.com 7.99% 42.27x
lordsofpain.net 1.32% 40.62x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.04% 18.82x
Combat Sports 66.95% 15.51x
Crossfit & Obstacle Race Enthusiasts 0.34% 14.37x
Weight Lifting Enthusiasts 1.44% 12.42x
Muscle Cars 13.15% 11.86x
Car Keys, Locks & Remotes 0.23% 11.47x
Trucks 0.24% 10.80x
Gossip & Rumors 22.89% 10.76x
Right Wing Blogs - Political Activism 0.04% 10.76x
Police Gear 0.35% 10.57x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male