UFC AND MMA FANS

Audience Size: 2.4 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	44.77%	34.83x
WWE and Pro Wrestling Fans	31.09%	19.92x
Boxing Fans	32.06%	19.37x
Chicago Bears Fans	24.77%	18.57x
NFL Fans	23.41%	17.84x
Hyundai Vehicle Shoppers	27.24%	17.57x
Los Angeles Rams Fans	22.27%	17.38x
Oakland Raiders Fans	22.59%	16.30x
Ancestry Researchers	25.94%	16.09x
Cleveland Browns Fans	21.16%	15.72x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Joe's Jeans.

Location	Composition	Index
Joe's Jeans	0.00%	1.23x
Dressbarn	0.04%	1.18x
Columbia	0.01%	1.09x
Carhartt	0.19%	1.07x
Supreme	0.00%	1.06x
Hollister	0.02%	1.05x
Gymboree	0.03%	1.04x
REI	0.02%	1.02x
Urban Outfitters	0.04%	1.02x
Aeropostale	0.03%	1.01x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is flocombat.com.

Website	Composition	Index
flocombat.com	1.32%	139.06x
bloodyelbow.com	1.38%	134.39x
politicaly.com	2.38%	108.09x
outdoorlife.tv	1.33%	106.08x
motorcyclistonline.tv	4.48%	105.90x
kingofwake.tv	4.12%	102.96x
boatingmag.tv	3.89%	99.65x
saveur.tv	2.27%	99.44x
lowkickmma.com	2.29%	99.40x
ridertv.com	4.19%	98.82x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet)	2.43%	22.42x
Muscle Cars	10.59%	18.68x
Combat Sports	33.13%	17.45x
Assorted Topics #11250 (Cooking, Games, Viral Media)	0.41%	17.12x
Alternative Streaming Services	0.69%	14.38x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.74%	13.35x
Cars, Travel & Food	1.10%	13.17x
Home Décor, Furniture, & Decorating	0.06%	11.60x
Celebrity Gossip	3.70%	10.40x
Right Wing Blogs - Political Activism	3.13%	9.95x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65 and Over

Gender

Male