UFC AND MMA FANS

Audience Size: 2.7 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest	Composition	Index
WWE and Pro Wrestling Fans	36.98%	23.77x
Boxing Fans	32.45%	18.06x
Automotive Racing Enthusiasts	30.98%	17.61x
NFL Fans	27.32%	16.88x
ESPN Enthusiasts	26.87%	16.78x
Los Angeles Lakers Fans	28.65%	15.38x
Car Enthusiasts	23.71%	14.93x
Car Collector Enthusiasts	26.48%	14.77x
Pittsburgh Steelers Fans	25.56%	14.69x
Chicago Bears Fans	25.68%	14.60x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Dressbarn.

Location	Composition	Index
Dressbarn	0.01%	1.25x
Victoria's Secret	0.02%	1.21x
Buckle	0.01%	1.21x
White House Black Market	0.01%	1.21x
Journeys	0.01%	1.14x
Mens Wearhouse	0.01%	1.12x
Carhartt	0.16%	1.09x
Maurices	0.01%	0.95x
Old Navy	0.01%	0.82x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is mmajunkie.com.

Website	Composition	Index
mmajunkie.com	2.41%	41.57x
lowkickmma.com	4.86%	40.88x
bjpenn.com	9.78%	40.23x
bloodyelbow.com	22.26%	38.28x
bellator.com	1.97%	38.24x
mma-core.com	3.70%	37.36x
mmacore.tv	1.29%	36.54x
scrapdigest.com	1.40%	35.09x
ringtv.com	3.87%	33.87x
premierboxingchampions.com	1.67%	33.34x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Texas Off-Roading.

Content Affinity	Composition	Index
Texas Off-Roading	0.04%	15.28x
Combat Sports	59.67%	11.81x
Men's Fashion Shopping	0.07%	11.59x
Weight Lifting Enthusiasts	3.31%	10.51x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.10%	10.16x
Gossip & Rumors	22.79%	10.03x
Crossfit & Obstacle Race Enthusiasts	1.25%	9.74x
Car Keys, Locks & Remotes	1.76%	9.60x
Right Wing Blogs - Political Activism	0.14%	9.35x
General Interest	0.04%	8.96x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male