UFC AND MMA FANS

Audience Size: 2.5 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	41.64%	61.99x
Boxing Fans	31.60%	36.89x
WWE and Pro Wrestling Fans	25.98%	36.56x
Sports Gamblers	24.66%	31.51x
Hyundai Vehicle Shoppers	28.04%	31.42x
NFL Fans	22.88%	31.32x
Chicago Bears Fans	20.96%	31.32x
Los Angeles Rams Fans	18.43%	29.70x
Ancestry Researchers	23.38%	29.65x
Oakland Raiders Fans	20.11%	28.57x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Supreme.

Location	Composition	Index
Supreme	0.01%	1.36x
Dressbarn	0.03%	1.16x
Gymboree	0.02%	1.13x
Jos A. Bank Clothiers	0.23%	1.11x
Mens Wearhouse	0.37%	1.09x
Hugo Boss	0.02%	1.06x
Talbots	0.03%	1.06x
Lane Bryant	0.04%	1.02x
White House Black Market	0.07%	1.01x
Johnston and Murphy	0.06%	0.97x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website	Composition	Index
bloodyelbow.com	2.16%	114.78x
motorcyclistonline.tv	3.19%	103.66x
kingofwake.tv	2.93%	100.93x
ridertv.com	2.99%	99.04x
boatingmag.tv	2.78%	98.35x
saveur.tv	1.62%	98.08x
ufc.com	1.18%	97.69x
mydailyviral.com	1.09%	97.34x
lowkickmma.com	3.22%	95.59x
popularscience.tv	2.64%	92.62x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.59%	31.06x
Assorted Topics (Cooking, Games, Viral Media)	0.28%	24.01x
Combat Sports	34.71%	19.54x
Alternative Streaming Services	0.45%	18.85x
Muscle Cars	10.45%	18.51x
Cars, Travel & Food	0.75%	18.49x
Assorted Topics (Safari, Health, Wellness, Sports)	0.25%	14.79x
Content Streamers & Downloaders	0.11%	14.47x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.87%	14.10x
Celebrity Gossip	2.93%	13.85x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male