Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.8 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 44.11% 32.83x
Boxing Fans 31.06% 24.52x
Los Angeles Lakers Fans 32.43% 23.02x
ESPN Enthusiasts 23.41% 20.32x
NFL Fans 22.76% 20.06x
Exercise and Gym Researchers 16.02% 18.62x
Las Vegas Raiders Fans 22.95% 18.39x
Darts Enthusiasts 23.24% 18.37x
Houston Texans Fans 21.20% 18.12x
Car Enthusiasts 20.78% 17.96x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.23x
Lane Bryant 0.03% 1.23x
Michael Kors 0.02% 1.19x
Belk 0.01% 1.17x
Zumiez 0.02% 1.14x
H&M 0.01% 1.08x
Old Navy 0.05% 1.07x
Aeropostale 0.03% 1.07x
Journeys 0.04% 1.07x
Carhartt 0.26% 1.04x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bellator.com.

Website Composition Index
bellator.com 1.01% 55.28x
fightnews.com 1.02% 54.81x
mmanews.com 18.16% 54.70x
themaclife.com 2.87% 53.43x
lowkickmma.com 10.40% 52.94x
bloodyelbow.com 33.63% 50.76x
middleeasy.com 2.43% 50.07x
boxingscene.com 14.81% 49.61x
boxinginsider.com 5.82% 48.27x
worldboxingnews.net 13.46% 47.59x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Combat Sports.

Content Affinity Composition Index
Combat Sports 69.49% 14.88x
Crossfit & Obstacle Race Enthusiasts 0.10% 13.50x
Muscle Cars 8.71% 11.62x
Weight Lifting Enthusiasts 0.86% 10.06x
Gossip & Rumors 25.32% 9.83x
Trucks 0.06% 9.21x
Military & Law Enforcement 8.27% 9.13x
Motorsports 0.29% 8.71x
Live Music 4.39% 8.46x
Luxury Sneakers 3.88% 7.73x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male