Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.5 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 35.37% 30.61x
WWE and Pro Wrestling Fans 31.36% 28.59x
Boxing Fans 32.98% 24.51x
NFL Fans 26.24% 22.19x
Sports Gamblers 27.30% 21.07x
Chicago Bears Fans 25.69% 21.07x
Oakland Raiders Fans 25.74% 20.22x
ESPN Enthusiasts 23.80% 19.96x
Olympic Sports Enthusiasts 29.26% 19.95x
Pittsburgh Steelers Fans 24.27% 19.51x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.28x
Carhartt 0.06% 1.27x
Hollister 0.04% 1.19x
Express 0.03% 1.19x
Charlotte Russe 0.04% 1.16x
Gymboree 0.04% 1.16x
Uniqlo 0.01% 1.14x
Journeys 0.05% 1.13x
Aeropostale 0.05% 1.13x
J. Crew 0.02% 1.11x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is motorcyclistonline.tv.

Website Composition Index
motorcyclistonline.tv 1.14% 60.42x
politicaly.com 1.05% 59.83x
kingofwake.tv 1.09% 59.72x
ridertv.com 1.12% 59.13x
boatingmag.tv 1.03% 58.55x
mmanews.com 1.21% 58.33x
sportsjamm.com 2.72% 57.21x
punditarena.com 1.39% 54.80x
lowkickmma.com 3.79% 54.72x
frank151.com 1.61% 54.21x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.62% 23.89x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 20.47x
Cars, Travel & Food 0.35% 16.41x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 14.39x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.56% 14.28x
Combat Sports 48.98% 13.55x
Discount Shopping 2.01% 13.01x
Home Improvement Contractor 0.72% 12.98x
Right Wing Blogs - Political Activism 1.36% 12.90x
Parenting & Nutrition 0.03% 12.66x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male