Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.9 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 38.02% 36.93x
Boxing Fans 32.44% 29.58x
ESPN Enthusiasts 24.03% 27.02x
Los Angeles Lakers Fans 29.25% 26.02x
NFL Fans 23.47% 25.78x
Automotive Racing Enthusiasts 22.82% 23.74x
Car Enthusiasts 21.28% 22.70x
Las Vegas Raiders Fans 23.25% 22.60x
Olympic Sports Enthusiasts 23.89% 22.52x
Los Angeles Rams Fans 20.85% 22.23x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bjpenn.com.

Website Composition Index
bjpenn.com 3.53% 48.79x
themaclife.com 5.65% 46.60x
boxinginsider.com 1.81% 45.66x
mmanews.com 1.06% 43.52x
bloodyelbow.com 25.83% 42.54x
bellator.com 1.64% 42.52x
middleeasy.com 2.32% 40.86x
lowkickmma.com 6.53% 40.78x
ringtv.com 4.97% 40.13x
lordsofpain.net 2.22% 39.51x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.07% 19.47x
Combat Sports 62.61% 18.14x
Weight Lifting Enthusiasts 1.70% 15.14x
Car Keys, Locks & Remotes 0.50% 14.25x
Gossip & Rumors 21.26% 13.81x
Right Wing Blogs - Political Activism 0.08% 13.68x
Crossfit & Obstacle Race Enthusiasts 0.40% 13.63x
Trucks 0.43% 13.32x
Muscle Cars 15.63% 13.32x
Bathrooms & Plumbing 0.11% 12.35x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male