Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.5 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 45.40% 31.76x
WWE and Pro Wrestling Fans 28.05% 21.80x
Boxing Fans 32.24% 20.85x
Chicago Bears Fans 23.11% 19.07x
Sports Gamblers 25.98% 19.02x
NFL Fans 23.50% 18.73x
Hyundai Vehicle Shoppers 28.79% 17.94x
Los Angeles Rams Fans 21.64% 17.82x
Oakland Raiders Fans 21.67% 17.33x
Ancestry Researchers 23.71% 17.16x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.64x
Supreme 0.01% 1.41x
Michael Kors 0.02% 1.13x
Dressbarn 0.05% 1.11x
LL Bean 0.01% 1.08x
Aeropostale 0.02% 1.08x
Hollister 0.02% 1.07x
Jos A. Bank Clothiers 0.15% 1.05x
Mens Wearhouse 0.23% 1.03x
Chicos 0.04% 1.02x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website Composition Index
bloodyelbow.com 1.74% 57.14x
motorcyclistonline.tv 3.30% 55.84x
kingofwake.tv 3.05% 54.51x
lowkickmma.com 2.46% 53.67x
ridertv.com 3.10% 53.10x
boatingmag.tv 2.88% 53.08x
saveur.tv 1.69% 53.07x
mydailyviral.com 1.15% 52.53x
popularscience.tv 2.74% 50.50x
ufc.com 1.23% 50.26x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 1.97% 24.68x
Assorted Topics (Cooking, Games, Viral Media) 0.33% 19.98x
Combat Sports 33.66% 17.74x
Muscle Cars 10.72% 17.42x
Alternative Streaming Services 0.55% 15.76x
Cars, Travel & Food 0.89% 15.34x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.68% 13.01x
Assorted Topics (Safari, Health, Wellness, Sports) 0.30% 12.35x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.94% 11.62x
Celebrity Gossip 3.35% 11.55x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Male