Dstillery Audiences

UFC AND MMA FANS

Audience Size: 3.8 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 34.00% 24.78x
WWE and Pro Wrestling Fans 35.56% 23.88x
Boxing Fans 32.74% 21.60x
NFL Fans 25.30% 18.47x
Sports Gamblers 26.05% 17.59x
ESPN Enthusiasts 23.87% 17.37x
Chicago Bears Fans 25.10% 17.31x
Olympic Sports Enthusiasts 28.38% 16.60x
Car Enthusiasts 23.64% 16.38x
Pittsburgh Steelers Fans 23.67% 16.27x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Michael Kors.

Location Composition Index
Michael Kors 0.03% 1.27x
Buckle 0.03% 1.25x
Hollister 0.02% 1.21x
Jos A. Bank Clothiers 0.03% 1.21x
Journeys 0.05% 1.19x
Victoria's Secret 0.06% 1.16x
LOFT 0.04% 1.16x
White House Black Market 0.03% 1.15x
Urban Outfitters 0.02% 1.14x
Brooks Brothers 0.01% 1.14x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is sportsjamm.com.

Website Composition Index
sportsjamm.com 1.12% 47.64x
mmanews.com 1.16% 47.20x
punditarena.com 1.04% 45.48x
mmajunkie.com 5.65% 44.77x
allthebestfights.com 1.05% 44.09x
bloodyelbow.com 19.38% 41.15x
postpopular.com 1.05% 40.91x
lowkickmma.com 5.50% 40.77x
bnqt.com 1.70% 40.68x
boxingnews24.com 1.01% 40.47x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity Composition Index
Assorted Topics (Cooking, Games, Viral Media) 0.06% 26.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.24% 24.30x
Cars, Travel & Food 0.17% 16.04x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.38% 14.61x
Combat Sports 55.37% 14.57x
Instagram Management 0.19% 13.83x
Rural Living 0.04% 13.53x
Right Wing Blogs - Political Activism 0.55% 13.22x
Discount Shopping 1.04% 12.71x
Content Streamers & Downloaders 0.02% 11.84x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male