Dstillery Audiences

UFC AND MMA FANS

Audience Size: 1.9 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Boxing Fans.

Interest Composition Index
Boxing Fans 64.82% 43.08x
Los Angeles Lakers Fans 45.66% 29.22x
WWE and Pro Wrestling Fans 40.28% 28.59x
Mens Fitness Publication Readers 10.54% 25.76x
Men's Health Researchers 9.85% 25.68x
San Antonio Spurs Fans 33.64% 25.21x
Los Angeles Rams Fans 23.98% 24.73x
Tampa Bay Buccaneers Fans 32.46% 24.43x
Celebrity Gossip Fans 23.58% 23.82x
Carolina Panthers Fans 32.37% 23.39x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.36x
American Eagle Outfitters 0.02% 1.26x
Express 0.03% 1.15x
Victoria's Secret 0.02% 1.14x
Buckle 0.02% 1.12x
Mens Wearhouse 0.02% 1.10x
Hollister 0.01% 1.09x
Michael Kors 0.01% 1.08x
Lane Bryant 0.01% 1.07x
Urban Outfitters 0.02% 1.07x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is boxinginsider.com.

Website Composition Index
boxinginsider.com 3.15% 64.52x
worldboxingnews.net 8.13% 63.90x
boxingscene.com 4.35% 63.33x
themaclife.com 1.41% 62.06x
mmanews.com 17.75% 60.03x
mmaweekly.com 11.99% 56.99x
middleeasy.com 2.89% 52.92x
lowkickmma.com 8.05% 51.71x
badlefthook.com 13.04% 50.93x
ringtv.com 4.31% 48.88x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 1.09% 12.60x
Combat Sports 82.30% 12.54x
Luxury Sneakers 5.30% 10.01x
Nature & Wildlife 2.00% 9.86x
Live Music 4.31% 9.19x
Watches Retail 0.35% 9.17x
Action Sports 0.09% 8.96x
Local & Travel England - Northern England 0.11% 8.22x
Gossip & Rumors 31.47% 8.20x
Hunting 1.88% 7.77x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male