UFC AND MMA FANS

Audience Size: 3.8 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	34.00%	24.78x
WWE and Pro Wrestling Fans	35.56%	23.88x
Boxing Fans	32.74%	21.60x
NFL Fans	25.30%	18.47x
Sports Gamblers	26.05%	17.59x
ESPN Enthusiasts	23.87%	17.37x
Chicago Bears Fans	25.10%	17.31x
Olympic Sports Enthusiasts	28.38%	16.60x
Car Enthusiasts	23.64%	16.38x
Pittsburgh Steelers Fans	23.67%	16.27x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Michael Kors.

Location	Composition	Index
Michael Kors	0.03%	1.27x
Buckle	0.03%	1.25x
Hollister	0.02%	1.21x
Jos A. Bank Clothiers	0.03%	1.21x
Journeys	0.05%	1.19x
Victoria's Secret	0.06%	1.16x
LOFT	0.04%	1.16x
White House Black Market	0.03%	1.15x
Urban Outfitters	0.02%	1.14x
Brooks Brothers	0.01%	1.14x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is sportsjamm.com.

Website	Composition	Index
sportsjamm.com	1.12%	47.64x
mmanews.com	1.16%	47.20x
punditarena.com	1.04%	45.48x
mmajunkie.com	5.65%	44.77x
allthebestfights.com	1.05%	44.09x
bloodyelbow.com	19.38%	41.15x
postpopular.com	1.05%	40.91x
lowkickmma.com	5.50%	40.77x
bnqt.com	1.70%	40.68x
boxingnews24.com	1.01%	40.47x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Cooking, Games, Viral Media).

Content Affinity	Composition	Index
Assorted Topics (Cooking, Games, Viral Media)	0.06%	26.33x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.24%	24.30x
Cars, Travel & Food	0.17%	16.04x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.38%	14.61x
Combat Sports	55.37%	14.57x
Instagram Management	0.19%	13.83x
Rural Living	0.04%	13.53x
Right Wing Blogs - Political Activism	0.55%	13.22x
Discount Shopping	1.04%	12.71x
Content Streamers & Downloaders	0.02%	11.84x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male