Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.2 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Los Angeles Lakers Fans.

Interest Composition Index
Los Angeles Lakers Fans 43.10% 28.56x
WWE and Pro Wrestling Fans 38.24% 28.18x
Boxing Fans 29.28% 25.10x
Exercise and Gym Researchers 18.92% 24.98x
San Antonio Spurs Fans 29.59% 24.57x
Tampa Bay Buccaneers Fans 29.84% 23.57x
Men's Health Researchers 12.40% 23.26x
Los Angeles Rams Fans 24.71% 23.08x
Olympic Sports Enthusiasts 26.17% 22.70x
San Francisco 49ers Fans 28.64% 22.40x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.02% 1.30x
Jos A. Bank Clothiers 0.01% 1.23x
Zumiez 0.01% 1.20x
Maurices 0.03% 1.04x
The Childrens Place 0.02% 1.01x
Old Navy 0.02% 1.01x
White House Black Market 0.01% 1.00x
Express 0.01% 0.98x
Carhartt 0.14% 0.96x
Aeropostale 0.01% 0.96x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is boxinginsider.com.

Website Composition Index
boxinginsider.com 5.39% 57.03x
mmanews.com 21.77% 56.22x
boxingscene.com 8.71% 55.67x
themaclife.com 2.44% 55.02x
worldboxingnews.net 14.22% 52.22x
mmaweekly.com 14.49% 49.34x
bloodyelbow.com 36.65% 48.25x
middleeasy.com 3.39% 48.18x
badlefthook.com 15.23% 46.89x
mmamania.com 44.39% 45.44x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Combat Sports.

Content Affinity Composition Index
Combat Sports 79.72% 13.84x
Crossfit & Obstacle Race Enthusiasts 0.04% 13.16x
Weight Lifting Enthusiasts 1.18% 12.63x
Live Music 4.93% 9.80x
Action Sports 0.16% 9.42x
Luxury Sneakers 5.43% 9.30x
Nature & Wildlife 1.74% 9.12x
Motorcycle Racing Researchers 0.91% 8.80x
Gossip & Rumors 32.60% 8.43x
Watches Retail 0.36% 8.17x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male