Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.4 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 29.79% 20.00x
Medicare Price Shoppers 32.77% 19.85x
Chicago Bears Fans 25.41% 18.65x
Boxing Fans 31.32% 18.50x
Los Angeles Rams Fans 22.10% 17.83x
NFL Fans 22.67% 17.75x
Oakland Raiders Fans 22.47% 15.95x
Cleveland Browns Fans 21.33% 15.77x
Ancestry Researchers 26.26% 15.63x
Pittsburgh Steelers Fans 22.77% 15.55x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is REI.

Location Composition Index
REI 0.02% 1.21x
Lorna Jane 0.00% 1.21x
Saint Laurent Paris 0.01% 1.13x
Hollister 0.01% 1.11x
Gymboree 0.02% 1.10x
Eddie Bauer 0.01% 1.07x
Dressbarn 0.03% 1.07x
Carhartt 0.17% 1.07x
Patagonia 0.01% 1.04x
Talbots 0.03% 1.02x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website Composition Index
bloodyelbow.com 1.21% 105.40x
flocombat.com 1.23% 104.41x
24wrestling.com 0.06% 98.91x
mmanews.com 0.33% 98.70x
middleeasy.com 0.05% 98.45x
4-family.com 0.04% 94.68x
5thround.com 0.04% 89.34x
mma-core.com 0.04% 88.93x
flograppling.com 0.65% 86.29x
politicaly.com 2.19% 82.13x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics #11259 (Vacation, Travel, Automotive Entertainment, Diet) 2.65% 21.87x
Muscle Cars 9.12% 19.20x
Combat Sports 31.36% 18.12x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.45% 15.78x
Alternative Streaming Services 0.79% 13.54x
Assorted Topics #11397 (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.74% 13.12x
Home Décor, Furniture, & Decorating 0.08% 12.22x
Cars, Travel & Food 1.24% 12.13x
Local & Travel England - East Midlands 0.18% 11.96x
Celebrity Gossip 3.65% 10.13x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age and income brackets.
Age
45-54
Income
$25,000-$49,999