UFC AND MMA FANS

Audience Size: 2.2 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest	Composition	Index
Automotive Racing Enthusiasts	40.78%	53.42x
Boxing Fans	31.32%	35.32x
WWE and Pro Wrestling Fans	25.77%	34.32x
NFL Fans	22.09%	28.72x
Sports Gamblers	25.04%	28.23x
Golf Course Researchers	2.88%	27.61x
Hyundai Vehicle Shoppers	26.78%	27.21x
Chicago Bears Fans	19.95%	27.09x
Ancestry Researchers	22.55%	26.58x
Oakland Raiders Fans	18.78%	26.01x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Supreme.

Location	Composition	Index
Supreme	0.02%	1.57x
Mens Wearhouse	0.53%	1.33x
Jos A. Bank Clothiers	0.32%	1.28x
REI	0.02%	1.16x
Buckle	0.17%	1.13x
Topshop	0.01%	1.10x
White House Black Market	0.20%	1.10x
Johnston and Murphy	0.13%	1.08x
Uniqlo	0.02%	1.05x
Gymboree	0.05%	1.03x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bloodyelbow.com.

Website	Composition	Index
bloodyelbow.com	1.94%	109.68x
motorcyclistonline.tv	2.70%	98.71x
kingofwake.tv	2.50%	96.55x
ridertv.com	2.56%	95.20x
boatingmag.tv	2.36%	94.12x
saveur.tv	1.38%	93.81x
lowkickmma.com	3.39%	92.27x
popularscience.tv	2.26%	89.55x
sportsjamm.com	6.42%	87.16x
politicaly.com	2.35%	86.26x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	1.46%	29.74x
Assorted Topics (Cooking, Games, Viral Media)	0.26%	23.59x
Alternative Streaming Services	0.41%	18.85x
Combat Sports	38.73%	18.34x
Cars, Travel & Food	0.69%	18.07x
Muscle Cars	10.58%	15.80x
Content Streamers & Downloaders	0.10%	15.14x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.88%	13.96x
Assorted Topics (Insurance, Travel, Viral Media)	0.03%	13.93x
Assorted Topics (Safari, Health, Wellness, Sports)	0.23%	13.86x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male