Dstillery Audiences

UFC AND MMA FANS

Audience Size: 2.3 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest Composition Index
WWE and Pro Wrestling Fans 39.30% 31.52x
Boxing Fans 33.54% 25.25x
ESPN Enthusiasts 28.51% 23.12x
NFL Fans 26.64% 22.68x
Automotive Racing Enthusiasts 29.35% 22.12x
Los Angeles Lakers Fans 29.88% 21.53x
Car Enthusiasts 23.36% 20.95x
Darts Enthusiasts 25.43% 19.83x
Chicago Bears Fans 26.00% 19.82x
Olympic Sports Enthusiasts 27.16% 19.69x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.31x
Maurices 0.02% 1.20x
Mens Wearhouse 0.01% 1.15x
White House Black Market 0.01% 1.12x
Carhartt 0.12% 1.11x
Old Navy 0.02% 1.10x
The Childrens Place 0.02% 1.08x
Express 0.01% 0.97x
Buckle 0.01% 0.96x
Victoria's Secret 0.02% 0.91x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is bjpenn.com.

Website Composition Index
bjpenn.com 4.73% 54.96x
bloodyelbow.com 20.91% 49.19x
lowkickmma.com 5.29% 48.42x
mmanews.com 1.16% 46.99x
bellator.com 1.78% 46.47x
middleeasy.com 2.39% 45.12x
fightnews.com 1.03% 45.07x
lordsofpain.net 2.89% 44.60x
mma-core.com 2.26% 44.15x
ringtv.com 4.96% 43.77x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Men's Fashion Shopping.

Content Affinity Composition Index
Men's Fashion Shopping 0.03% 16.80x
Combat Sports 57.33% 15.68x
Southern California Cluster 0.03% 15.68x
Weight Lifting Enthusiasts 2.19% 14.44x
Marijuana 0.11% 13.64x
Car Keys, Locks & Remotes 0.84% 12.98x
Crossfit & Obstacle Race Enthusiasts 0.64% 12.98x
Gossip & Rumors 21.54% 12.94x
Right Wing Blogs - Political Activism 0.10% 12.77x
Police Gear 0.72% 12.42x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male