Dstillery Audiences

UFC AND MMA FANS

Audience Size: 3.6 Million Devices

Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the UFC and MMA Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is Automotive Racing Enthusiasts.

Interest Composition Index
Automotive Racing Enthusiasts 41.56% 30.97x
WWE and Pro Wrestling Fans 31.10% 25.22x
Boxing Fans 34.32% 23.57x
NFL Fans 27.53% 21.24x
Chicago Bears Fans 26.11% 20.65x
Sports Gamblers 30.02% 20.31x
Olympic Sports Enthusiasts 31.36% 19.14x
Oakland Raiders Fans 25.41% 19.12x
Pittsburgh Steelers Fans 24.40% 19.10x
Los Angeles Rams Fans 23.79% 18.64x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.48% 1.27x
Buckle 0.26% 1.24x
Jos A. Bank Clothiers 0.28% 1.24x
White House Black Market 0.31% 1.18x
Topshop 0.02% 1.18x
Columbia 0.01% 1.13x
Ann Taylor 0.02% 1.09x
Johnston and Murphy 0.39% 1.07x
Tommy Bahama 0.03% 1.06x
Hugo Boss 0.03% 1.01x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is motorcyclistonline.tv.

Website Composition Index
motorcyclistonline.tv 1.60% 54.62x
kingofwake.tv 1.50% 53.86x
ridertv.com 1.54% 53.53x
politicaly.com 1.45% 52.95x
boatingmag.tv 1.43% 52.90x
lowkickmma.com 2.83% 52.02x
sportsjamm.com 3.79% 51.45x
mmanews.com 1.31% 51.11x
popularscience.tv 1.34% 50.43x
thegrizzled.com 4.50% 48.34x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity Composition Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.90% 21.85x
Assorted Topics (Cooking, Games, Viral Media) 0.18% 18.23x
Cars, Travel & Food 0.49% 14.66x
Combat Sports 40.01% 14.01x
Alternative Streaming Services 0.26% 13.50x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 12.98x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.69% 12.12x
Home Improvement Contractor 1.00% 11.59x
Parenting & Nutrition 0.04% 11.41x
Muscle Cars 8.79% 11.28x
Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.
Index: A comparison of the UFC and MMA Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male