UFC AND MMA FANS

Audience Size: 4.2 Million Devices

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Explore the UFC and MMA Fans Audience

Below you'll find more information about the UFC and MMA Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the UFC and MMA Fans audience.

INTERESTS

The UFC and MMA Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UFC and MMA Fans audience is WWE and Pro Wrestling Fans.

Interest	Composition	Index
WWE and Pro Wrestling Fans	32.39%	23.47x
Automotive Racing Enthusiasts	37.68%	23.37x
Boxing Fans	35.32%	20.23x
NFL Fans	27.27%	17.92x
Sports Gamblers	28.34%	17.01x
Chicago Bears Fans	25.98%	16.97x
ESPN Enthusiasts	25.78%	16.42x
Pittsburgh Steelers Fans	24.36%	16.17x
Olympic Sports Enthusiasts	30.77%	16.11x
Car Enthusiasts	24.65%	16.06x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Interest attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

APPAREL RETAILERS

The UFC and MMA Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UFC and MMA Fans audience is Carhartt.

Location	Composition	Index
Carhartt	0.29%	1.09x
Aeropostale	0.06%	1.09x
Dressbarn	0.03%	1.09x
Forever 21	0.04%	1.06x
Talbots	0.03%	1.04x
Hollister	0.04%	1.03x
The Childrens Place	0.08%	1.03x
Victoria's Secret	0.11%	1.02x
Gymboree	0.04%	1.01x
Brooks Brothers	0.02%	0.98x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Location attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

WEBSITES

The UFC and MMA Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UFC and MMA Fans audience is mmanews.com.

Website	Composition	Index
mmanews.com	1.25%	55.90x
sportsjamm.com	2.19%	54.45x
punditarena.com	1.26%	51.87x
frank151.com	1.29%	51.63x
mmajunkie.com	7.19%	51.24x
lowkickmma.com	4.75%	49.02x
allthebestfights.com	1.30%	48.14x
bnqt.com	2.37%	47.77x
bloodyelbow.com	18.12%	47.14x
bellator.com	1.83%	46.78x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Web attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UFC and MMA Fans audience is Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet).

Content Affinity	Composition	Index
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet)	0.44%	21.59x
Assorted Topics (Cooking, Games, Viral Media)	0.10%	18.92x
Cars, Travel & Food	0.26%	14.94x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations)	0.49%	13.97x
Combat Sports	50.35%	13.40x
Right Wing Blogs - Political Activism	0.95%	13.32x
Discount Shopping	1.64%	12.42x
Home Improvement Contractor	0.53%	12.23x
Parenting & Nutrition	0.02%	12.04x
Assorted Topics (Safari, Health, Wellness, Sports)	0.12%	11.60x

Composition Percentage: The overlap percentage between the UFC and MMA Fans audience and the Content Affinity attribute.

Index: A comparison of the UFC and MMA Fans audience to the internet population.

DEMOGRAPHICS

The UFC and MMA Fans audience resonates most for the following age bracket and gender.

Age

65+

Gender

Male