Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 3.9 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 60.10% 37.35x
ACC Fans 53.33% 36.01x
Kentucky Wildcats Fans 42.69% 27.17x
Clemson Tigers Fans 43.90% 26.61x
Syracuse Orange Fans 38.69% 26.38x
Florida State Seminoles Fans 41.28% 26.12x
North Carolina Football Fans 44.47% 25.00x
Louisville Cardinals Fans 38.41% 24.71x
Notre Dame Fighting Irish Fans 36.21% 24.03x
NCAA Football Fans 37.89% 24.02x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.76x
Chicos 0.01% 1.40x
Carhartt 0.12% 1.02x
Old Navy 0.01% 0.95x
Mens Wearhouse 0.01% 0.64x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 4.11% 50.64x
dukebasketballreport.com 4.87% 49.03x
backingthepack.com 2.14% 46.48x
gobblercountry.com 1.13% 45.70x
streakingthelawn.com 2.49% 44.24x
goduke.com 1.35% 42.66x
highschoolot.com 3.20% 41.84x
aseaofblue.com 10.93% 40.20x
keepingitheel.com 5.46% 39.41x
catscratchreader.com 3.14% 38.41x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.90% 23.94x
Virginia Athletics 0.60% 22.02x
North Carolina Education 17.88% 18.57x
Florida College Athletics 3.46% 15.79x
Illinois College Sports 0.26% 14.40x
Upstate New York State Athletics 0.15% 14.17x
North Carolina News 31.87% 12.75x
South Carolina Beach Travel 1.36% 12.63x
Lacrosse College Athletics 0.75% 12.48x
North Carolina 20.14% 11.87x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male