UNC TAR HEELS FANS

Audience Size: 2.2 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest	Composition	Index
ACC Fans	52.73%	44.02x
Duke Blue Devils Fans	61.03%	43.15x
Kentucky Wildcats Fans	47.04%	35.15x
South Carolina Gamecocks Fans	39.70%	32.16x
Louisville Cardinals Fans	37.56%	31.67x
Florida State Seminoles Fans	40.80%	31.50x
Syracuse Orange Fans	38.52%	31.21x
NCAA Football Fans	38.59%	30.82x
Notre Dame Fighting Irish Fans	37.59%	30.64x
Clemson Tigers Fans	45.51%	30.00x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.01%	2.52x
Chicos	0.02%	1.46x
White House Black Market	0.02%	1.29x
LOFT	0.01%	1.16x
Banana Republic	0.01%	1.16x
Zumiez	0.01%	1.14x
Mens Wearhouse	0.02%	1.06x
The Childrens Place	0.02%	1.05x
Carhartt	0.17%	1.04x
Gap	0.01%	1.01x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is backingthepack.com.

Website	Composition	Index
backingthepack.com	2.13%	56.39x
dukebasketballreport.com	9.22%	54.96x
atthehive.com	1.72%	51.14x
streakingthelawn.com	1.87%	51.08x
gobblercountry.com	1.45%	50.35x
aseaofblue.com	11.51%	47.80x
highschoolot.com	2.03%	45.90x
dailytarheel.com	2.14%	43.90x
balldurham.com	6.72%	42.94x
cardchronicle.com	2.87%	42.88x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	3.37%	24.23x
Virginia Athletics	0.26%	21.51x
North Carolina Education	11.26%	18.12x
Upstate New York State Athletics	0.06%	16.79x
Florida College Athletics	1.33%	16.70x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.95%	15.56x
North Carolina News	28.74%	14.24x
Illinois College Sports	0.66%	13.81x
New England & Ivy League Sports	1.04%	13.08x
Pac 12 Sports	1.68%	12.87x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male