Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.6 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 56.79% 40.71x
Duke Blue Devils Fans 55.52% 36.85x
Kentucky Wildcats Fans 49.42% 34.09x
Louisville Cardinals Fans 44.69% 31.77x
Syracuse Orange Fans 42.42% 31.15x
Florida State Seminoles Fans 43.16% 30.07x
Ohio State Buckeyes Fans 39.89% 28.69x
ESPN Enthusiasts 35.57% 28.28x
March Madness Enthusiasts 34.85% 28.03x
Notre Dame Fighting Irish Fans 39.47% 27.86x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.04% 2.64x
Jos A. Bank Clothiers 0.13% 1.59x
LOFT 0.06% 1.47x
Chicos 0.06% 1.35x
Kate Spade 0.02% 1.34x
Talbots 0.06% 1.29x
Madewell 0.02% 1.29x
Brooks Brothers 0.04% 1.27x
Charlotte Russe 0.02% 1.23x
REI 0.02% 1.18x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 4.09% 111.18x
dukebasketballreport.com 5.58% 106.25x
gobblercountry.com 1.21% 92.51x
highschoolot.com 1.30% 91.99x
keepingitheel.com 3.49% 89.25x
streakingthelawn.com 2.23% 87.28x
townofchapelhill.org 1.61% 87.16x
balldurham.com 3.01% 81.49x
aseaofblue.com 11.35% 80.04x
bustingbrackets.com 6.29% 77.99x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 4.35% 23.47x
Virginia Athletics 1.06% 19.21x
North Carolina Education 14.37% 17.87x
North Carolina News 21.45% 16.13x
Illinois College Sports 0.69% 14.42x
Florida College Athletics 6.05% 14.10x
Latest Sports News 69.56% 13.15x
North Carolina 11.86% 11.90x
Fantasy Sports 16.83% 11.51x
Lacrosse College Athletics 1.63% 11.51x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male