Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 4 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 59.74% 36.46x
ACC Fans 56.13% 36.45x
Kentucky Wildcats Fans 47.31% 30.27x
Louisville Cardinals Fans 43.86% 27.99x
Florida State Seminoles Fans 43.33% 27.63x
Syracuse Orange Fans 43.19% 26.93x
Clemson Tigers Fans 45.03% 26.66x
Notre Dame Fighting Irish Fans 39.54% 25.38x
NCAA Football Fans 40.89% 24.40x
Ohio State Buckeyes Fans 38.07% 24.28x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.03% 3.00x
Talbots 0.04% 1.42x
Patagonia 0.01% 1.39x
Club Monaco 0.01% 1.35x
Brooks Brothers 0.03% 1.26x
Jos A. Bank Clothiers 0.05% 1.24x
Ralph Lauren 0.02% 1.22x
REI 0.01% 1.21x
Chicos 0.05% 1.17x
White House Black Market 0.07% 1.15x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 5.49% 55.37x
tarheelblog.com 4.25% 55.32x
atthehive.com 1.02% 51.82x
goheels.com 1.29% 50.32x
gobblercountry.com 1.32% 50.06x
backingthepack.com 2.04% 49.93x
streakingthelawn.com 2.72% 48.65x
keepingitheel.com 4.86% 46.08x
aseaofblue.com 10.44% 45.75x
goduke.com 2.11% 45.62x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.28% 21.55x
Virginia Athletics 0.65% 19.32x
North Carolina Education 13.66% 16.91x
Illinois College Sports 0.36% 14.84x
Florida College Athletics 4.29% 14.04x
North Carolina News 25.02% 13.78x
Upstate New York State Athletics 0.18% 12.33x
North Carolina 15.28% 11.66x
Lacrosse College Athletics 0.91% 11.64x
Pac 12 Sports 1.06% 11.31x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male