Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.7 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 58.12% 50.71x
Duke Blue Devils Fans 60.09% 49.95x
Kentucky Wildcats Fans 49.67% 41.54x
Louisville Cardinals Fans 43.65% 38.68x
Syracuse Orange Fans 41.68% 38.19x
Florida State Seminoles Fans 42.12% 37.50x
Atlanta Hawks Fans 39.46% 34.44x
Clemson Tigers Fans 42.28% 34.41x
Notre Dame Fighting Irish Fans 37.09% 34.27x
ESPN Enthusiasts 39.84% 33.82x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.05% 3.28x
Jos A. Bank Clothiers 0.46% 1.62x
Talbots 0.07% 1.41x
Express Outlets 0.01% 1.33x
Supreme 0.01% 1.32x
Brooks Brothers 0.04% 1.25x
White House Black Market 0.35% 1.25x
Bonobos 0.09% 1.25x
Mens Wearhouse 0.58% 1.24x
Johnston and Murphy 0.41% 1.23x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 7.69% 113.55x
dukebasketballreport.com 10.54% 109.78x
atthehive.com 1.83% 104.02x
gobblercountry.com 1.64% 98.16x
zagsblog.com 2.87% 92.86x
keepingitheel.com 8.05% 89.49x
streakingthelawn.com 4.18% 87.84x
highschoolot.com 3.01% 87.00x
goheels.com 4.37% 84.83x
townofchapelhill.org 1.85% 84.45x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 4.27% 26.21x
Virginia Athletics 1.04% 21.60x
North Carolina Education 16.87% 19.36x
Illinois College Sports 0.67% 17.28x
North Carolina News 28.07% 16.24x
Florida College Athletics 6.11% 15.31x
Upstate New York State Athletics 0.23% 14.08x
Lacrosse College Athletics 1.43% 12.78x
Pac 12 Sports 1.84% 12.63x
North Carolina 16.08% 12.39x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male