Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 3.8 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 57.51% 44.96x
Duke Blue Devils Fans 59.61% 44.90x
Kentucky Wildcats Fans 48.57% 36.34x
Florida State Seminoles Fans 44.41% 33.49x
Louisville Cardinals Fans 44.80% 33.34x
Syracuse Orange Fans 42.82% 33.22x
Clemson Tigers Fans 44.67% 32.27x
Notre Dame Fighting Irish Fans 39.16% 31.41x
ESPN Enthusiasts 38.77% 31.15x
NCAA Football Fans 40.06% 30.45x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.02% 2.45x
Jos A. Bank Clothiers 0.39% 1.65x
Bonobos 0.11% 1.41x
White House Black Market 0.41% 1.34x
Talbots 0.05% 1.33x
Topshop 0.02% 1.32x
Mens Wearhouse 0.51% 1.28x
Buckle 0.30% 1.26x
Johnston and Murphy 0.59% 1.24x
Free People 0.02% 1.24x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 3.98% 64.35x
dukebasketballreport.com 5.32% 63.69x
gobblercountry.com 1.01% 56.30x
keepingitheel.com 4.26% 55.18x
goheels.com 1.90% 54.79x
streakingthelawn.com 2.57% 53.90x
aseaofblue.com 10.48% 53.38x
backingthepack.com 1.84% 53.12x
gopack.com 1.14% 52.63x
zagsblog.com 1.51% 52.12x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.86% 22.78x
Virginia Athletics 0.77% 19.67x
North Carolina Education 14.58% 18.47x
Illinois College Sports 0.47% 16.30x
North Carolina News 26.44% 14.62x
Florida College Athletics 4.69% 14.46x
Upstate New York State Athletics 0.19% 13.34x
Pac 12 Sports 1.33% 12.56x
Lacrosse College Athletics 1.09% 12.29x
North Carolina 15.11% 12.29x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male