Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.4 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 58.60% 40.24x
Duke Blue Devils Fans 58.87% 37.56x
Kentucky Wildcats Fans 48.07% 35.12x
Louisville Cardinals Fans 43.91% 32.44x
Syracuse Orange Fans 41.12% 31.82x
Florida State Seminoles Fans 42.43% 29.83x
Atlanta Hawks Fans 38.07% 27.63x
Notre Dame Fighting Irish Fans 35.37% 27.49x
ESPN Enthusiasts 35.08% 26.94x
Ohio State Buckeyes Fans 36.94% 26.81x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.30% 1.50x
Mens Wearhouse 0.32% 1.04x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 5.61% 109.50x
atthehive.com 1.01% 107.48x
dukebasketballreport.com 7.84% 103.19x
gobblercountry.com 1.39% 96.90x
zagsblog.com 1.40% 94.72x
streakingthelawn.com 3.11% 90.49x
keepingitheel.com 4.69% 89.50x
highschoolot.com 1.58% 88.56x
townofchapelhill.org 1.66% 88.46x
balldurham.com 3.72% 87.26x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 5.49% 25.07x
North Carolina Education 15.64% 18.96x
North Carolina News 24.51% 17.66x
Florida College Athletics 6.84% 14.56x
Latest Sports News 70.67% 12.88x
Lacrosse College Athletics 1.72% 11.91x
North Carolina 12.51% 11.85x
Fantasy Sports 16.90% 11.75x
Pac 12 Sports 2.43% 11.45x
Texas University Athletics 6.69% 10.19x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male