Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 3 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 61.83% 39.41x
ACC Fans 54.33% 38.58x
Kentucky Wildcats Fans 46.15% 31.58x
Florida State Seminoles Fans 45.37% 29.23x
Syracuse Orange Fans 39.76% 27.94x
Clemson Tigers Fans 44.72% 27.42x
Louisville Cardinals Fans 39.67% 27.04x
Notre Dame Fighting Irish Fans 38.35% 26.38x
NCAA Football Fans 37.37% 26.18x
Tennessee Volunteers Fans 42.71% 25.62x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Talbots.

Location Composition Index
Talbots 0.02% 1.89x
Jos A. Bank Clothiers 0.02% 1.51x
Chicos 0.03% 1.34x
J. Crew 0.01% 1.26x
Old Navy 0.04% 1.23x
Hollister 0.02% 1.20x
Gap 0.02% 1.18x
Michael Kors 0.01% 1.12x
Banana Republic 0.02% 1.05x
Express 0.02% 1.03x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 9.00% 51.09x
backingthepack.com 2.25% 50.28x
aseaofblue.com 10.14% 46.93x
highschoolot.com 2.02% 45.76x
atthehive.com 2.45% 45.62x
streakingthelawn.com 1.93% 44.77x
catscratchreader.com 2.02% 43.47x
keepingitheel.com 5.95% 42.72x
balldurham.com 7.52% 41.77x
stateoftheu.com 1.72% 38.99x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.90% 25.30x
Virginia Athletics 0.38% 24.06x
Florida College Athletics 1.22% 18.03x
North Carolina Education 13.39% 17.52x
New England & Ivy League Sports 0.84% 15.31x
Illinois College Sports 0.36% 14.94x
Upstate New York State Athletics 0.04% 14.31x
Pac 12 Sports 1.31% 14.02x
College Sports 0.37% 13.15x
Lacrosse College Athletics 0.34% 12.86x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male