Explore the UNC Tar Heels Fans Audience
Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.
INTERESTS
The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.
| Interest | Composition | Index |
| ACC Fans | 57.51% | 44.96x |
| Duke Blue Devils Fans | 59.61% | 44.90x |
| Kentucky Wildcats Fans | 48.57% | 36.34x |
| Florida State Seminoles Fans | 44.41% | 33.49x |
| Louisville Cardinals Fans | 44.80% | 33.34x |
| Syracuse Orange Fans | 42.82% | 33.22x |
| Clemson Tigers Fans | 44.67% | 32.27x |
| Notre Dame Fighting Irish Fans | 39.16% | 31.41x |
| ESPN Enthusiasts | 38.77% | 31.15x |
| NCAA Football Fans | 40.06% | 30.45x |
Composition Percentage:
The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
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APPAREL RETAILERS
The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 2.45x |
| Jos A. Bank Clothiers | 0.39% | 1.65x |
| Bonobos | 0.11% | 1.41x |
| White House Black Market | 0.41% | 1.34x |
| Talbots | 0.05% | 1.33x |
| Topshop | 0.02% | 1.32x |
| Mens Wearhouse | 0.51% | 1.28x |
| Buckle | 0.30% | 1.26x |
| Johnston and Murphy | 0.59% | 1.24x |
| Free People | 0.02% | 1.24x |
Composition Percentage:
The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
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WEBSITES
The UNC Tar Heels Fans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.
| Website | Composition | Index |
| tarheelblog.com | 3.98% | 64.35x |
| dukebasketballreport.com | 5.32% | 63.69x |
| gobblercountry.com | 1.01% | 56.30x |
| keepingitheel.com | 4.26% | 55.18x |
| goheels.com | 1.90% | 54.79x |
| streakingthelawn.com | 2.57% | 53.90x |
| aseaofblue.com | 10.48% | 53.38x |
| backingthepack.com | 1.84% | 53.12x |
| gopack.com | 1.14% | 52.63x |
| zagsblog.com | 1.51% | 52.12x |
Composition Percentage:
The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 2.86% | 22.78x |
| Virginia Athletics | 0.77% | 19.67x |
| North Carolina Education | 14.58% | 18.47x |
| Illinois College Sports | 0.47% | 16.30x |
| North Carolina News | 26.44% | 14.62x |
| Florida College Athletics | 4.69% | 14.46x |
| Upstate New York State Athletics | 0.19% | 13.34x |
| Pac 12 Sports | 1.33% | 12.56x |
| Lacrosse College Athletics | 1.09% | 12.29x |
| North Carolina | 15.11% | 12.29x |
Composition Percentage:
The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
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DEMOGRAPHICS
The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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