UNC TAR HEELS FANS

Audience Size: 3.7 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest	Composition	Index
Duke Blue Devils Fans	59.93%	37.30x
ACC Fans	53.53%	34.51x
North Carolina Football Fans	45.09%	26.44x
Clemson Tigers Fans	43.45%	25.52x
Kentucky Wildcats Fans	41.82%	25.52x
Syracuse Orange Fans	36.12%	24.61x
Florida State Seminoles Fans	40.05%	24.06x
NCAA Football Fans	35.69%	23.48x
Louisville Cardinals Fans	37.41%	22.68x
Notre Dame Fighting Irish Fans	34.82%	22.60x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Jos A. Bank Clothiers.

Location	Composition	Index
Jos A. Bank Clothiers	0.01%	1.80x
Talbots	0.01%	1.76x
Lane Bryant	0.01%	1.48x
Old Navy	0.02%	1.26x
Chicos	0.01%	1.25x
Journeys	0.01%	1.25x
Mens Wearhouse	0.01%	1.20x
Maurices	0.02%	1.04x
Carhartt	0.16%	1.03x
Victoria's Secret	0.01%	0.95x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website	Composition	Index
tarheelblog.com	3.21%	52.33x
dukebasketballreport.com	4.94%	48.20x
backingthepack.com	1.86%	47.48x
streakingthelawn.com	2.15%	44.80x
goduke.com	1.07%	43.39x
highschoolot.com	3.16%	41.29x
aseaofblue.com	10.01%	40.96x
catscratchreader.com	2.87%	39.62x
shakinthesouthland.com	1.29%	37.50x
zagsblog.com	2.06%	37.15x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	1.52%	24.94x
Virginia Athletics	0.49%	23.10x
North Carolina Education	20.70%	18.81x
Florida College Athletics	2.78%	16.75x
Illinois College Sports	0.23%	16.59x
Upstate New York State Athletics	0.12%	14.74x
South Carolina Beach Travel	1.14%	13.93x
Lacrosse College Athletics	0.64%	13.38x
North Carolina	23.70%	12.86x
North Carolina News	36.88%	12.33x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male