UNC TAR HEELS FANS

Audience Size: 4 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest	Composition	Index
Duke Blue Devils Fans	59.74%	36.46x
ACC Fans	56.13%	36.45x
Kentucky Wildcats Fans	47.31%	30.27x
Louisville Cardinals Fans	43.86%	27.99x
Florida State Seminoles Fans	43.33%	27.63x
Syracuse Orange Fans	43.19%	26.93x
Clemson Tigers Fans	45.03%	26.66x
Notre Dame Fighting Irish Fans	39.54%	25.38x
NCAA Football Fans	40.89%	24.40x
Ohio State Buckeyes Fans	38.07%	24.28x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.03%	3.00x
Talbots	0.04%	1.42x
Patagonia	0.01%	1.39x
Club Monaco	0.01%	1.35x
Brooks Brothers	0.03%	1.26x
Jos A. Bank Clothiers	0.05%	1.24x
Ralph Lauren	0.02%	1.22x
REI	0.01%	1.21x
Chicos	0.05%	1.17x
White House Black Market	0.07%	1.15x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is dukebasketballreport.com.

Website	Composition	Index
dukebasketballreport.com	5.49%	55.37x
tarheelblog.com	4.25%	55.32x
atthehive.com	1.02%	51.82x
goheels.com	1.29%	50.32x
gobblercountry.com	1.32%	50.06x
backingthepack.com	2.04%	49.93x
streakingthelawn.com	2.72%	48.65x
keepingitheel.com	4.86%	46.08x
aseaofblue.com	10.44%	45.75x
goduke.com	2.11%	45.62x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	2.28%	21.55x
Virginia Athletics	0.65%	19.32x
North Carolina Education	13.66%	16.91x
Illinois College Sports	0.36%	14.84x
Florida College Athletics	4.29%	14.04x
North Carolina News	25.02%	13.78x
Upstate New York State Athletics	0.18%	12.33x
North Carolina	15.28%	11.66x
Lacrosse College Athletics	0.91%	11.64x
Pac 12 Sports	1.06%	11.31x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male