UNC TAR HEELS FANS

Audience Size: 2.7 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest	Composition	Index
ACC Fans	58.12%	50.71x
Duke Blue Devils Fans	60.09%	49.95x
Kentucky Wildcats Fans	49.67%	41.54x
Louisville Cardinals Fans	43.65%	38.68x
Syracuse Orange Fans	41.68%	38.19x
Florida State Seminoles Fans	42.12%	37.50x
Atlanta Hawks Fans	39.46%	34.44x
Clemson Tigers Fans	42.28%	34.41x
Notre Dame Fighting Irish Fans	37.09%	34.27x
ESPN Enthusiasts	39.84%	33.82x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.05%	3.28x
Jos A. Bank Clothiers	0.46%	1.62x
Talbots	0.07%	1.41x
Express Outlets	0.01%	1.33x
Supreme	0.01%	1.32x
Brooks Brothers	0.04%	1.25x
White House Black Market	0.35%	1.25x
Bonobos	0.09%	1.25x
Mens Wearhouse	0.58%	1.24x
Johnston and Murphy	0.41%	1.23x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website	Composition	Index
tarheelblog.com	7.69%	113.55x
dukebasketballreport.com	10.54%	109.78x
atthehive.com	1.83%	104.02x
gobblercountry.com	1.64%	98.16x
zagsblog.com	2.87%	92.86x
keepingitheel.com	8.05%	89.49x
streakingthelawn.com	4.18%	87.84x
highschoolot.com	3.01%	87.00x
goheels.com	4.37%	84.83x
townofchapelhill.org	1.85%	84.45x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	4.27%	26.21x
Virginia Athletics	1.04%	21.60x
North Carolina Education	16.87%	19.36x
Illinois College Sports	0.67%	17.28x
North Carolina News	28.07%	16.24x
Florida College Athletics	6.11%	15.31x
Upstate New York State Athletics	0.23%	14.08x
Lacrosse College Athletics	1.43%	12.78x
Pac 12 Sports	1.84%	12.63x
North Carolina	16.08%	12.39x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male