Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 3.7 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 59.93% 37.30x
ACC Fans 53.53% 34.51x
North Carolina Football Fans 45.09% 26.44x
Clemson Tigers Fans 43.45% 25.52x
Kentucky Wildcats Fans 41.82% 25.52x
Syracuse Orange Fans 36.12% 24.61x
Florida State Seminoles Fans 40.05% 24.06x
NCAA Football Fans 35.69% 23.48x
Louisville Cardinals Fans 37.41% 22.68x
Notre Dame Fighting Irish Fans 34.82% 22.60x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.80x
Talbots 0.01% 1.76x
Lane Bryant 0.01% 1.48x
Old Navy 0.02% 1.26x
Chicos 0.01% 1.25x
Journeys 0.01% 1.25x
Mens Wearhouse 0.01% 1.20x
Maurices 0.02% 1.04x
Carhartt 0.16% 1.03x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 3.21% 52.33x
dukebasketballreport.com 4.94% 48.20x
backingthepack.com 1.86% 47.48x
streakingthelawn.com 2.15% 44.80x
goduke.com 1.07% 43.39x
highschoolot.com 3.16% 41.29x
aseaofblue.com 10.01% 40.96x
catscratchreader.com 2.87% 39.62x
shakinthesouthland.com 1.29% 37.50x
zagsblog.com 2.06% 37.15x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.52% 24.94x
Virginia Athletics 0.49% 23.10x
North Carolina Education 20.70% 18.81x
Florida College Athletics 2.78% 16.75x
Illinois College Sports 0.23% 16.59x
Upstate New York State Athletics 0.12% 14.74x
South Carolina Beach Travel 1.14% 13.93x
Lacrosse College Athletics 0.64% 13.38x
North Carolina 23.70% 12.86x
North Carolina News 36.88% 12.33x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male