UNC TAR HEELS FANS

Audience Size: 2.5 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest	Composition	Index
ACC Fans	56.34%	29.84x
Duke Blue Devils Fans	54.16%	27.06x
Kentucky Wildcats Fans	48.13%	25.17x
Louisville Cardinals Fans	42.66%	22.79x
Syracuse Orangemen Fans	41.76%	22.72x
Florida State Seminoles Fans	42.04%	21.60x
March Madness Enthusiasts	32.02%	21.33x
Ohio State Buckeyes Fans	38.06%	21.19x
Atlanta Hawks Fans	39.39%	21.10x
Notre Dame Fighting Irish Fans	37.65%	20.37x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.04%	2.22x
LOFT	0.06%	1.48x
The North Face	0.03%	1.30x
Madewell	0.02%	1.25x
Express	0.03%	1.21x
Intermix	0.01%	1.21x
Urban Outfitters	0.05%	1.17x
Free People	0.02%	1.16x
J. Crew	0.04%	1.16x
REI	0.02%	1.16x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website	Composition	Index
tarheelblog.com	3.81%	114.84x
dukebasketballreport.com	4.92%	110.46x
atthehive.com	0.94%	108.87x
prepcircuit.com	0.63%	104.10x
dailytarheel.com	0.62%	103.14x
oldnorthbanter.com	0.22%	99.32x
sportswriters.net	0.38%	98.59x
dukereport.com	0.20%	95.05x
keepingitheel.com	2.95%	93.62x
gobblercountry.com	1.21%	90.97x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	4.07%	19.67x
North Carolina Education	14.43%	16.11x
Virginia Athletics	1.00%	16.06x
North Carolina News	22.15%	13.45x
Illinois College Sports	0.39%	12.33x
Florida College Athletics	5.92%	11.87x
Latest Sports News	69.70%	10.65x
North Carolina	12.04%	10.63x
Pac 12 Sports	2.19%	9.63x
Upstate New York State Athletics	0.23%	9.42x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age and income brackets.

Age

45-54

Income

$150,000-$249,999