Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.3 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 56.16% 79.57x
Duke Blue Devils Fans 58.36% 75.55x
Kentucky Wildcats Fans 46.80% 66.79x
Louisville Cardinals Fans 42.28% 60.63x
Syracuse Orange Fans 40.65% 59.93x
Florida State Seminoles Fans 40.67% 56.61x
Atlanta Hawks Fans 36.11% 52.91x
Notre Dame Fighting Irish Fans 34.48% 51.76x
NCAA Football Fans 36.97% 51.68x
ESPN Enthusiasts 33.95% 51.54x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.03% 2.87x
Jos A. Bank Clothiers 0.43% 1.64x
Tommy Bahama 0.03% 1.53x
Johnston and Murphy 0.14% 1.42x
Free People 0.03% 1.39x
Express Outlets 0.01% 1.37x
Talbots 0.06% 1.32x
Chicos 0.07% 1.30x
REI 0.03% 1.28x
LOFT 0.07% 1.24x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 6.43% 106.24x
dukebasketballreport.com 8.94% 104.05x
atthehive.com 1.19% 103.80x
gobblercountry.com 1.52% 96.34x
zagsblog.com 2.17% 94.75x
keepingitheel.com 6.34% 85.96x
dailytarheel.com 1.26% 85.41x
streakingthelawn.com 3.85% 84.93x
townofchapelhill.org 1.65% 84.40x
balldurham.com 5.03% 81.20x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 5.23% 29.93x
Virginia Athletics 1.27% 24.05x
North Carolina Education 16.86% 22.10x
North Carolina News 27.17% 19.62x
Illinois College Sports 0.78% 18.27x
Florida College Athletics 6.82% 16.80x
Latest Sports News 69.21% 14.44x
Pac 12 Sports 2.27% 13.92x
Lacrosse College Athletics 1.63% 13.86x
Fantasy Sports 16.50% 13.71x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male