Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.9 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 60.76% 44.56x
ACC Fans 53.20% 42.17x
Kentucky Wildcats Fans 44.96% 33.53x
Florida State Seminoles Fans 44.49% 30.61x
Clemson Tigers Fans 45.64% 30.33x
Syracuse Orange Fans 39.48% 29.52x
Louisville Cardinals Fans 38.85% 28.72x
Notre Dame Fighting Irish Fans 37.51% 27.97x
Atlanta Braves Fans 36.39% 27.33x
Tennessee Volunteers Fans 40.11% 27.19x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.01% 3.64x
Chicos 0.01% 1.20x
Old Navy 0.02% 1.16x
Gymboree 0.01% 1.13x
Express 0.01% 1.02x
Aeropostale 0.01% 0.99x
Mens Wearhouse 0.01% 0.97x
Carhartt 0.12% 0.95x
Maurices 0.02% 0.95x
The Childrens Place 0.01% 0.92x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 1.20% 60.73x
backingthepack.com 1.75% 52.72x
dukebasketballreport.com 8.60% 50.92x
streakingthelawn.com 1.51% 50.55x
highschoolot.com 1.99% 48.55x
atthehive.com 1.43% 48.27x
keepingitheel.com 4.09% 47.77x
aseaofblue.com 8.89% 46.52x
zagsblog.com 2.00% 45.35x
catscratchreader.com 1.79% 43.48x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.90% 26.44x
Virginia Athletics 0.21% 23.14x
North Carolina Education 15.38% 21.36x
Florida College Athletics 1.36% 18.64x
Illinois College Sports 0.14% 17.28x
Lacrosse College Athletics 0.31% 15.81x
South Carolina Beach Travel 0.34% 15.59x
New England & Ivy League Sports 0.69% 14.87x
North Carolina 19.48% 14.32x
North Carolina News 31.23% 13.88x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male