UNC TAR HEELS FANS

Audience Size: 2.6 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest	Composition	Index
Duke Blue Devils Fans	58.67%	42.30x
ACC Fans	53.48%	41.08x
Kentucky Wildcats Fans	44.48%	33.35x
Florida State Seminoles Fans	45.79%	31.49x
Syracuse Orange Fans	38.95%	29.32x
Clemson Tigers Fans	43.73%	28.90x
Notre Dame Fighting Irish Fans	38.31%	28.58x
Louisville Cardinals Fans	40.30%	28.52x
NCAA Football Fans	37.53%	27.84x
Tennessee Volunteers Fans	40.98%	26.79x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.02%	2.84x
Lululemon	0.01%	1.62x
Jos A. Bank Clothiers	0.03%	1.51x
Talbots	0.02%	1.37x
H&M	0.02%	1.35x
Chicos	0.03%	1.31x
Express	0.03%	1.23x
Old Navy	0.05%	1.22x
Mens Wearhouse	0.04%	1.15x
The Childrens Place	0.03%	1.08x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is backingthepack.com.

Website	Composition	Index
backingthepack.com	2.17%	54.74x
dukebasketballreport.com	8.56%	53.94x
atthehive.com	2.41%	51.60x
gobblercountry.com	1.07%	48.69x
streakingthelawn.com	1.80%	48.56x
aseaofblue.com	9.49%	48.47x
highschoolot.com	2.03%	47.84x
keepingitheel.com	5.55%	46.02x
balldurham.com	6.67%	44.76x
zagsblog.com	2.11%	42.93x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	1.76%	23.38x
Virginia Athletics	0.23%	22.07x
Florida College Athletics	0.96%	17.62x
Upstate New York State Athletics	0.04%	17.19x
North Carolina Education	12.74%	17.11x
Illinois College Sports	0.41%	15.45x
Pac 12 Sports	1.29%	13.48x
College Sports	0.32%	13.43x
New England & Ivy League Sports	0.69%	13.20x
Lacrosse College Athletics	0.23%	12.42x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male