Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2.6 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 58.85% 47.51x
ACC Fans 47.92% 43.81x
North Carolina Football Fans 45.85% 31.51x
Kentucky Wildcats Fans 39.49% 31.01x
Clemson Tigers Fans 43.95% 30.43x
Syracuse Orange Fans 32.88% 30.06x
Florida State Seminoles Fans 38.67% 28.80x
NCAA Football Fans 32.72% 28.78x
ESPN Enthusiasts 28.26% 28.37x
Notre Dame Fighting Irish Fans 30.36% 27.92x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is J. Crew.

Location Composition Index
J. Crew 0.02% 3.03x
Jos A. Bank Clothiers 0.01% 1.95x
Aeropostale 0.01% 1.71x
LOFT 0.01% 1.64x
Victoria's Secret 0.02% 1.44x
White House Black Market 0.01% 1.36x
Express 0.01% 1.28x
Journeys 0.02% 1.27x
Buckle 0.01% 1.17x
Chicos 0.01% 1.16x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website Composition Index
tarheelblog.com 2.54% 46.79x
backingthepack.com 1.71% 44.27x
dukebasketballreport.com 6.09% 41.78x
streakingthelawn.com 1.98% 40.03x
highschoolot.com 3.03% 38.78x
keepingitheel.com 5.23% 36.55x
aseaofblue.com 9.87% 35.86x
catscratchreader.com 2.46% 35.62x
goduke.com 1.08% 34.85x
shakinthesouthland.com 1.19% 34.06x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 1.32% 27.36x
Virginia Athletics 0.35% 26.10x
North Carolina Education 20.93% 21.05x
Upstate New York State Athletics 0.14% 18.99x
Florida College Athletics 2.17% 17.70x
Men's Fashion Shopping 0.10% 17.06x
South Carolina Beach Travel 0.94% 16.29x
Pac 12 Sports 0.48% 15.38x
New England & Ivy League Sports 1.20% 15.29x
Lacrosse College Athletics 0.48% 14.78x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male