Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 4 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 59.30% 45.35x
ACC Fans 56.46% 44.62x
Kentucky Wildcats Fans 47.10% 35.71x
Syracuse Orange Fans 40.84% 33.61x
Florida State Seminoles Fans 43.53% 33.28x
Louisville Cardinals Fans 43.43% 32.79x
Clemson Tigers Fans 44.34% 32.50x
NCAA Football Fans 39.00% 30.80x
Notre Dame Fighting Irish Fans 37.84% 30.57x
ESPN Enthusiasts 36.79% 30.25x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location Composition Index
Belk 0.03% 3.21x
Talbots 0.03% 1.52x
Jos A. Bank Clothiers 0.04% 1.38x
Bonobos 0.01% 1.35x
REI 0.01% 1.25x
Brooks Brothers 0.02% 1.24x
J. Crew 0.04% 1.24x
Chicos 0.04% 1.22x
Mens Wearhouse 0.06% 1.19x
Urban Outfitters 0.03% 1.18x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is dukebasketballreport.com.

Website Composition Index
dukebasketballreport.com 5.25% 61.42x
tarheelblog.com 4.09% 61.21x
goheels.com 1.43% 55.57x
backingthepack.com 1.94% 55.13x
gobblercountry.com 1.25% 54.66x
streakingthelawn.com 2.61% 54.04x
keepingitheel.com 4.51% 52.29x
aseaofblue.com 9.99% 51.18x
zagsblog.com 1.53% 50.63x
goduke.com 2.33% 50.52x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.55% 22.66x
Virginia Athletics 0.71% 19.73x
North Carolina Education 14.77% 18.75x
Illinois College Sports 0.40% 16.62x
North Carolina News 26.08% 15.46x
Florida College Athletics 4.48% 14.33x
North Carolina 15.71% 12.86x
Upstate New York State Athletics 0.19% 12.51x
South Carolina Beach Travel 1.93% 12.21x
Lacrosse College Athletics 0.97% 12.17x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male