UNC TAR HEELS FANS

Audience Size: 2.9 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is Duke Blue Devils Fans.

Interest	Composition	Index
Duke Blue Devils Fans	60.76%	44.56x
ACC Fans	53.20%	42.17x
Kentucky Wildcats Fans	44.96%	33.53x
Florida State Seminoles Fans	44.49%	30.61x
Clemson Tigers Fans	45.64%	30.33x
Syracuse Orange Fans	39.48%	29.52x
Louisville Cardinals Fans	38.85%	28.72x
Notre Dame Fighting Irish Fans	37.51%	27.97x
Atlanta Braves Fans	36.39%	27.33x
Tennessee Volunteers Fans	40.11%	27.19x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Belk.

Location	Composition	Index
Belk	0.01%	3.64x
Chicos	0.01%	1.20x
Old Navy	0.02%	1.16x
Gymboree	0.01%	1.13x
Express	0.01%	1.02x
Aeropostale	0.01%	0.99x
Mens Wearhouse	0.01%	0.97x
Carhartt	0.12%	0.95x
Maurices	0.02%	0.95x
The Childrens Place	0.01%	0.92x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is tarheelblog.com.

Website	Composition	Index
tarheelblog.com	1.20%	60.73x
backingthepack.com	1.75%	52.72x
dukebasketballreport.com	8.60%	50.92x
streakingthelawn.com	1.51%	50.55x
highschoolot.com	1.99%	48.55x
atthehive.com	1.43%	48.27x
keepingitheel.com	4.09%	47.77x
aseaofblue.com	8.89%	46.52x
zagsblog.com	2.00%	45.35x
catscratchreader.com	1.79%	43.48x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	0.90%	26.44x
Virginia Athletics	0.21%	23.14x
North Carolina Education	15.38%	21.36x
Florida College Athletics	1.36%	18.64x
Illinois College Sports	0.14%	17.28x
Lacrosse College Athletics	0.31%	15.81x
South Carolina Beach Travel	0.34%	15.59x
New England & Ivy League Sports	0.69%	14.87x
North Carolina	19.48%	14.32x
North Carolina News	31.23%	13.88x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male