Dstillery Audiences

UNC TAR HEELS FANS

Audience Size: 2 Million Devices

Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

Dstillery Crafted Audiences

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest Composition Index
ACC Fans 50.25% 47.77x
Duke Blue Devils Fans 60.12% 45.29x
Kentucky Wildcats Fans 47.42% 36.71x
South Carolina Gamecocks Fans 39.72% 35.77x
NCAA Football Fans 38.33% 34.24x
Notre Dame Fighting Irish Fans 38.41% 34.11x
Florida State Seminoles Fans 44.97% 34.11x
Syracuse Orange Fans 40.33% 33.39x
Louisville Cardinals Fans 39.88% 32.79x
NCAA Fans 34.74% 32.55x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.27x
Lululemon 0.01% 1.09x
Chicos 0.02% 1.08x
Journeys 0.03% 1.02x
Zumiez 0.03% 0.97x
Mens Wearhouse 0.01% 0.95x
American Eagle Outfitters 0.02% 0.94x
Buckle 0.02% 0.93x
Victoria's Secret 0.01% 0.91x
Express 0.02% 0.90x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Web Insights

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is backingthepack.com.

Website Composition Index
backingthepack.com 1.88% 61.84x
dukebasketballreport.com 6.43% 61.46x
atthehive.com 1.50% 58.45x
streakingthelawn.com 1.52% 56.11x
aseaofblue.com 8.58% 53.70x
gobblercountry.com 1.28% 53.14x
dailytarheel.com 1.05% 53.06x
balldurham.com 4.29% 50.78x
highschoolot.com 1.69% 48.81x
catscratchreader.com 1.94% 48.68x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 2.46% 24.63x
Upstate New York State Athletics 0.07% 21.25x
Virginia Athletics 0.16% 19.73x
North Carolina Education 8.77% 18.39x
Florida College Athletics 1.03% 17.42x
Illinois College Sports 0.56% 16.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.55% 15.67x
North Carolina News 23.20% 15.35x
College Sports 0.23% 15.26x
New England & Ivy League Sports 0.72% 15.19x
Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.
Index: A comparison of the UNC Tar Heels Fans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male