UNC TAR HEELS FANS

Audience Size: 2 Million Devices

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Explore the UNC Tar Heels Fans Audience

Below you'll find more information about the UNC Tar Heels Fans audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the UNC Tar Heels Fans audience.

INTERESTS

The UNC Tar Heels Fans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the UNC Tar Heels Fans audience is ACC Fans.

Interest	Composition	Index
ACC Fans	50.25%	47.77x
Duke Blue Devils Fans	60.12%	45.29x
Kentucky Wildcats Fans	47.42%	36.71x
South Carolina Gamecocks Fans	39.72%	35.77x
NCAA Football Fans	38.33%	34.24x
Notre Dame Fighting Irish Fans	38.41%	34.11x
Florida State Seminoles Fans	44.97%	34.11x
Syracuse Orange Fans	40.33%	33.39x
Louisville Cardinals Fans	39.88%	32.79x
NCAA Fans	34.74%	32.55x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Interest attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

APPAREL RETAILERS

The UNC Tar Heels Fans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the UNC Tar Heels Fans audience is Old Navy.

Location	Composition	Index
Old Navy	0.03%	1.27x
Lululemon	0.01%	1.09x
Chicos	0.02%	1.08x
Journeys	0.03%	1.02x
Zumiez	0.03%	0.97x
Mens Wearhouse	0.01%	0.95x
American Eagle Outfitters	0.02%	0.94x
Buckle	0.02%	0.93x
Victoria's Secret	0.01%	0.91x
Express	0.02%	0.90x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Location attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

WEBSITES

The UNC Tar Heels Fans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the UNC Tar Heels Fans audience is backingthepack.com.

Website	Composition	Index
backingthepack.com	1.88%	61.84x
dukebasketballreport.com	6.43%	61.46x
atthehive.com	1.50%	58.45x
streakingthelawn.com	1.52%	56.11x
aseaofblue.com	8.58%	53.70x
gobblercountry.com	1.28%	53.14x
dailytarheel.com	1.05%	53.06x
balldurham.com	4.29%	50.78x
highschoolot.com	1.69%	48.81x
catscratchreader.com	1.94%	48.68x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Web attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the UNC Tar Heels Fans audience is Southeast College Athletics.

Content Affinity	Composition	Index
Southeast College Athletics	2.46%	24.63x
Upstate New York State Athletics	0.07%	21.25x
Virginia Athletics	0.16%	19.73x
North Carolina Education	8.77%	18.39x
Florida College Athletics	1.03%	17.42x
Illinois College Sports	0.56%	16.32x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.55%	15.67x
North Carolina News	23.20%	15.35x
College Sports	0.23%	15.26x
New England & Ivy League Sports	0.72%	15.19x

Composition Percentage: The overlap percentage between the UNC Tar Heels Fans audience and the Content Affinity attribute.

Index: A comparison of the UNC Tar Heels Fans audience to the internet population.

DEMOGRAPHICS

The UNC Tar Heels Fans audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male