UNITED KINGDOM NEWS READERS

Audience Size: 1.7 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	59.05%	41.27x
Liberal News Readers	54.03%	38.99x
TV Advertising Professionals	53.65%	38.83x
Entertainment Industry Decision Makers	54.02%	37.89x
Readers of Japanese Content	51.23%	36.09x
Entertainment & Tabloid Magazine Readers	54.85%	36.09x
Executive and C-Suite	44.84%	36.08x
Mens Fitness Publication Readers	49.33%	34.46x
Women’s Lifestyle Blogs Researchers	48.21%	33.90x
Readers of South Asian Content	45.66%	33.21x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is White House Black Market.

Location	Composition	Index
White House Black Market	0.02%	1.82x
Jos A. Bank Clothiers	0.01%	1.79x
Dressbarn	0.01%	1.54x
Express	0.01%	1.41x
Banana Republic	0.01%	1.39x
Old Navy	0.02%	1.39x
Victoria's Secret	0.02%	1.33x
The Childrens Place	0.01%	1.22x
Carhartt	0.16%	1.12x
Mens Wearhouse	0.01%	1.07x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is guacamoley.com.

Website	Composition	Index
guacamoley.com	2.07%	41.05x
dcbluedot.com	1.07%	40.96x
archaeology.org	1.75%	37.36x
psypost.org	2.60%	36.21x
star2.com	1.16%	35.47x
rightwingwatch.org	1.42%	34.96x
progressive.org	1.30%	34.71x
maravipost.com	2.39%	34.52x
middleeastmonitor.com	1.09%	34.23x
connexionfrance.com	2.47%	33.95x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.

Content Affinity	Composition	Index
Feminism	1.63%	27.34x
Local & Travel England - North Midlands	0.19%	25.74x
Environmental Conservation	0.17%	23.67x
Australia & New Zealand Media	7.21%	23.50x
Ireland Cluster	19.94%	21.60x
Local & Travel England - Northern England	0.45%	21.26x
London Tourism & Events	0.31%	21.18x
Scotland Travel	0.19%	20.71x
Liberal Media - Political Activism	10.48%	20.49x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	11.59%	20.22x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male