UNITED KINGDOM NEWS READERS

Audience Size: 672.3 Thousand Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 672.3 thousand unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Women’s Lifestyle Blogs Researchers.

Interest	Composition	Index
Women’s Lifestyle Blogs Researchers	23.49%	122.48x
Advertising Professionals	63.03%	119.58x
Mens Fitness Publication Readers	40.46%	109.64x
TV Advertising Professionals	46.29%	100.18x
Women's Fitness Enthusiasts	35.23%	94.31x
Women’s Fashion Blogs Readers	33.31%	87.28x
Women's Health Researchers	34.15%	87.21x
Men's Health Researchers	27.94%	77.34x
Freelancers	74.80%	77.19x
Women's Fashion Magazine Readers	41.56%	74.88x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is H&M.

Location	Composition	Index
H&M	0.01%	2.06x
Urban Outfitters	0.02%	1.78x
Maurices	0.02%	1.26x
Old Navy	0.01%	1.13x
Zumiez	0.01%	1.10x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is fitwirr.com.

Website	Composition	Index
fitwirr.com	7.79%	146.33x
cityam.com	8.02%	134.40x
algemeiner.com	3.56%	108.16x
luxurycolumnist.com	5.03%	100.34x
phantomsandmonsters.com	2.04%	96.65x
nationalmemo.com	2.22%	94.55x
3quarksdaily.com	2.95%	92.28x
thebeaverton.com	2.81%	86.22x
theboutiqueadventurer.com	4.27%	82.27x
straight.com	3.04%	80.36x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Assorted Topics (Art, Photography, Fashion, Paranormal Activity).

Content Affinity	Composition	Index
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	19.82%	58.26x
Assorted Topics (Television, Origami, Men's Health)	1.27%	47.97x
Local & Travel England - Northern England	0.44%	47.32x
Australia & New Zealand Media	6.15%	46.25x
Ireland Cluster	2.49%	39.67x
Quebec Vacations	1.96%	36.84x
Small Business Resources	23.32%	35.86x
Asia Travel	16.74%	34.21x
Photography	11.26%	32.41x
Travel, Food, Fashion & Fitness	2.52%	31.78x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male