Dstillery Audiences

UNITED KINGDOM NEWS READERS

Audience Size: 1.2 Million Devices

Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the United Kingdom News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 50.18% 73.33x
TV Advertising Professionals 40.65% 64.57x
Mens Fitness Publication Readers 35.61% 64.29x
Liberal News Readers 37.09% 62.39x
Entertainment Industry Decision Makers 42.00% 59.56x
Entertainment & Tabloid Magazine Readers 46.68% 58.90x
Eco-Conscious Consumers 28.99% 57.23x
Women’s Lifestyle Blogs Researchers 33.51% 57.04x
Women's Fitness Enthusiasts 30.26% 55.41x
Cholesterol Researchers 22.46% 54.58x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is Talbots.

Location Composition Index
Talbots 0.02% 2.39x
Chicos 0.02% 1.60x
White House Black Market 0.02% 1.56x
Forever 21 0.01% 1.53x
Lululemon 0.01% 1.52x
J. Crew 0.01% 1.50x
H&M 0.02% 1.46x
Jos A. Bank Clothiers 0.01% 1.39x
Hollister 0.01% 1.33x
Eddie Bauer 0.01% 1.25x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.12% 101.56x
fitwirr.com 5.75% 73.34x
luxurycolumnist.com 3.92% 69.54x
3quarksdaily.com 1.89% 63.07x
theboutiqueadventurer.com 3.22% 61.99x
phantomsandmonsters.com 1.42% 58.88x
cityam.com 7.40% 56.83x
trekmovie.com 1.23% 53.52x
algemeiner.com 3.40% 52.57x
burnabynow.com 1.11% 52.46x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.

Content Affinity Composition Index
Feminism 0.51% 36.13x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 9.66% 35.95x
Local & Travel England - East Midlands 0.18% 33.05x
Australia & New Zealand Media 2.46% 32.19x
Liberal Media - Political Activism 4.63% 31.53x
Assorted Topics (Television, Origami, Men's Health) 1.20% 28.53x
Ireland Cluster 4.06% 28.27x
Local & Travel England - Northern England 0.32% 27.75x
Local & Travel England - North Midlands 0.14% 23.94x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 34.88% 23.60x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male