Dstillery Audiences

UNITED KINGDOM NEWS READERS

Audience Size: 4.1 Million Devices

Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the United Kingdom News Readers audience.

Dstillery Crafted Audiences

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest Composition Index
Advertising Professionals 61.39% 32.10x
LGBT Activists 60.09% 31.97x
Entertainment Industry Decision Makers 49.52% 31.03x
TV Advertising Professionals 52.23% 30.38x
Liberal News Readers 55.44% 30.36x
Entertainment & Tabloid Magazine Readers 50.22% 29.82x
Social Liberals 59.46% 29.58x
Readers of Japanese Content 51.42% 28.79x
Mens Fitness Publication Readers 48.89% 28.16x
Executive and C-Suite 50.98% 27.39x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.70x
Urban Outfitters 0.04% 1.51x
REI 0.01% 1.45x
Bonobos 0.01% 1.42x
Tommy Bahama 0.01% 1.36x
Ann Taylor 0.01% 1.35x
J. Crew 0.04% 1.34x
Lululemon 0.04% 1.29x
Uniqlo 0.01% 1.28x
Armani 0.02% 1.28x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is shareblue.com.

Website Composition Index
shareblue.com 1.57% 43.00x
nylon.com 1.01% 39.66x
guacamoley.com 3.98% 37.87x
ascienceenthusiast.com 1.63% 34.87x
dcbluedot.com 1.28% 34.44x
fair.org 1.24% 33.66x
gaystarnews.com 1.93% 32.27x
hillreporter.com 4.04% 31.70x
geeky-gadgets.com 1.32% 31.60x
plantbasednews.org 1.56% 30.21x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.

Content Affinity Composition Index
Feminism 1.50% 25.32x
Liberal Media - Political Activism 7.06% 24.11x
Local & Travel England - North Midlands 0.11% 21.98x
Australia & New Zealand Media 6.61% 21.09x
London Tourism & Events 0.32% 20.37x
Environmental Conservation 0.11% 20.10x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 8.89% 19.64x
Local & Travel England - Northern England 0.21% 18.92x
Ireland Cluster 12.35% 18.04x
Home Décor, Furniture, & Decorating 0.01% 17.30x
Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male