UNITED KINGDOM NEWS READERS

Audience Size: 2.6 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	57.84%	54.22x
TV Advertising Professionals	53.39%	49.81x
Liberal News Readers	53.76%	48.39x
Entertainment Industry Decision Makers	53.58%	47.97x
Entertainment & Tabloid Magazine Readers	55.69%	47.12x
Mens Fitness Publication Readers	50.73%	47.06x
Cholesterol Researchers	44.40%	44.42x
Executive and C-Suite	42.76%	44.05x
Women’s Lifestyle Blogs Researchers	46.34%	42.95x
Eco-Conscious Consumers	46.15%	42.36x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.51x
Dressbarn	0.01%	1.21x
Gap	0.01%	1.20x
Gymboree	0.01%	1.18x
Jos A. Bank Clothiers	0.01%	1.16x
Lane Bryant	0.01%	1.15x
LOFT	0.01%	1.13x
Chicos	0.01%	1.10x
White House Black Market	0.01%	1.08x
Banana Republic	0.01%	1.03x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is thelifehacker.org.

Website	Composition	Index
thelifehacker.org	1.46%	58.94x
nationalmemo.com	2.92%	56.35x
luxurycolumnist.com	1.87%	55.17x
sourcepolitics.com	1.19%	55.04x
japantoday.com	1.26%	54.28x
manrepeller.com	3.91%	53.16x
mediamatters.org	1.06%	52.94x
theboutiqueadventurer.com	1.75%	51.00x
newstatesman.com	1.47%	50.83x
arynews.tv	2.82%	49.95x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.11%	38.43x
Ireland Cluster	10.45%	29.44x
Local & Travel England - North Midlands	0.15%	29.34x
Environmental Conservation	0.14%	28.53x
Australia & New Zealand Media	4.41%	28.25x
Feminism	1.00%	27.54x
Liberal Media - Political Activism	7.68%	27.46x
Local & Travel England - Northern England	0.44%	26.79x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	8.49%	25.34x
Local & Travel England - East Midlands	0.17%	23.06x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male