UNITED KINGDOM NEWS READERS

Audience Size: 2.1 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	59.15%	58.87x
TV Advertising Professionals	52.46%	54.77x
Liberal News Readers	52.41%	52.32x
Entertainment Industry Decision Makers	53.61%	52.28x
Mens Fitness Publication Readers	50.21%	52.26x
Entertainment & Tabloid Magazine Readers	54.46%	51.23x
Cholesterol Researchers	41.79%	48.21x
Executive and C-Suite	42.83%	47.37x
Eco-Conscious Consumers	43.03%	47.28x
Women’s Lifestyle Blogs Researchers	45.77%	46.66x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is J. Crew.

Location	Composition	Index
J. Crew	0.01%	1.45x
Talbots	0.01%	1.43x
Banana Republic	0.02%	1.41x
LOFT	0.02%	1.31x
Jos A. Bank Clothiers	0.02%	1.24x
Chicos	0.02%	1.23x
White House Black Market	0.02%	1.13x
Dressbarn	0.02%	1.08x
Old Navy	0.03%	1.07x
Gap	0.01%	1.04x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is thelifehacker.org.

Website	Composition	Index
thelifehacker.org	1.37%	76.98x
nationalmemo.com	2.65%	69.17x
luxurycolumnist.com	2.57%	63.22x
manrepeller.com	2.54%	62.02x
arynews.tv	2.19%	60.11x
3quarksdaily.com	1.21%	57.71x
odditycentral.com	3.42%	57.25x
theboutiqueadventurer.com	2.42%	57.05x
mavenroundtable.io	2.80%	55.34x
politicaltribune.org	2.57%	55.03x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Environmental Conservation.

Content Affinity	Composition	Index
Environmental Conservation	0.13%	30.74x
Feminism	0.84%	30.00x
Australia & New Zealand Media	3.64%	28.34x
Local & Travel England - Northern England	0.38%	28.07x
Liberal Media - Political Activism	6.45%	27.99x
Local & Travel England - North Midlands	0.13%	27.98x
Ireland Cluster	8.19%	27.80x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	7.26%	25.69x
Mysticism	0.12%	24.00x
Local & Travel England - East Midlands	0.17%	22.93x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male