UNITED KINGDOM NEWS READERS

Audience Size: 2.9 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	57.31%	44.68x
Liberal News Readers	51.92%	41.94x
TV Advertising Professionals	51.95%	41.14x
Entertainment Industry Decision Makers	51.88%	39.99x
Readers of Japanese Content	49.47%	38.73x
Entertainment & Tabloid Magazine Readers	52.84%	38.44x
Executive and C-Suite	44.09%	38.27x
Mens Fitness Publication Readers	47.79%	36.76x
Women’s Lifestyle Blogs Researchers	47.23%	36.16x
Eco-Conscious Consumers	44.75%	35.45x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is Victoria's Secret.

Location	Composition	Index
Victoria's Secret	0.01%	1.20x
Old Navy	0.01%	1.19x
Carhartt	0.15%	1.15x
Mens Wearhouse	0.01%	1.08x
Maurices	0.01%	1.05x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is guacamoley.com.

Website	Composition	Index
guacamoley.com	2.68%	45.09x
dcbluedot.com	1.22%	42.91x
ascienceenthusiast.com	1.28%	40.58x
archaeology.org	2.06%	39.27x
psypost.org	3.16%	38.54x
luxurylaunches.com	1.64%	37.53x
star2.com	1.29%	37.37x
rightwingwatch.org	1.78%	37.26x
progressive.org	1.60%	36.41x
bipartisanreport.com	7.87%	35.66x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.

Content Affinity	Composition	Index
Feminism	1.70%	32.28x
Environmental Conservation	0.16%	31.60x
Local & Travel England - North Midlands	0.16%	27.08x
Australia & New Zealand Media	7.11%	26.18x
London Tourism & Events	0.30%	24.96x
Liberal Media - Political Activism	9.60%	24.78x
Scotland Travel	0.24%	24.21x
Local & Travel England - Northern England	0.39%	24.01x
Ireland Cluster	18.33%	23.86x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	11.54%	23.07x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male