Explore the United Kingdom News Readers Audience
Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the United Kingdom News Readers audience.
INTERESTS
The United Kingdom News Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.
| Interest | Composition | Index |
| Advertising Professionals | 61.39% | 32.10x |
| LGBT Activists | 60.09% | 31.97x |
| Entertainment Industry Decision Makers | 49.52% | 31.03x |
| TV Advertising Professionals | 52.23% | 30.38x |
| Liberal News Readers | 55.44% | 30.36x |
| Entertainment & Tabloid Magazine Readers | 50.22% | 29.82x |
| Social Liberals | 59.46% | 29.58x |
| Readers of Japanese Content | 51.42% | 28.79x |
| Mens Fitness Publication Readers | 48.89% | 28.16x |
| Executive and C-Suite | 50.98% | 27.39x |
Composition Percentage:
The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
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APPAREL RETAILERS
The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.70x |
| Urban Outfitters | 0.04% | 1.51x |
| REI | 0.01% | 1.45x |
| Bonobos | 0.01% | 1.42x |
| Tommy Bahama | 0.01% | 1.36x |
| Ann Taylor | 0.01% | 1.35x |
| J. Crew | 0.04% | 1.34x |
| Lululemon | 0.04% | 1.29x |
| Uniqlo | 0.01% | 1.28x |
| Armani | 0.02% | 1.28x |
Composition Percentage:
The overlap percentage between the United Kingdom News Readers audience and the Location attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
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WEBSITES
The United Kingdom News Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the United Kingdom News Readers audience is shareblue.com.
| Website | Composition | Index |
| shareblue.com | 1.57% | 43.00x |
| nylon.com | 1.01% | 39.66x |
| guacamoley.com | 3.98% | 37.87x |
| ascienceenthusiast.com | 1.63% | 34.87x |
| dcbluedot.com | 1.28% | 34.44x |
| fair.org | 1.24% | 33.66x |
| gaystarnews.com | 1.93% | 32.27x |
| hillreporter.com | 4.04% | 31.70x |
| geeky-gadgets.com | 1.32% | 31.60x |
| plantbasednews.org | 1.56% | 30.21x |
Composition Percentage:
The overlap percentage between the United Kingdom News Readers audience and the Web attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.
| Content Affinity | Composition | Index |
| Feminism | 1.50% | 25.32x |
| Liberal Media - Political Activism | 7.06% | 24.11x |
| Local & Travel England - North Midlands | 0.11% | 21.98x |
| Australia & New Zealand Media | 6.61% | 21.09x |
| London Tourism & Events | 0.32% | 20.37x |
| Environmental Conservation | 0.11% | 20.10x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 8.89% | 19.64x |
| Local & Travel England - Northern England | 0.21% | 18.92x |
| Ireland Cluster | 12.35% | 18.04x |
| Home Décor, Furniture, & Decorating | 0.01% | 17.30x |
Composition Percentage:
The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.
Index: A comparison of the United Kingdom News Readers audience to the internet population.
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DEMOGRAPHICS
The United Kingdom News Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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