UNITED KINGDOM NEWS READERS

Audience Size: 3.3 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	55.83%	39.84x
LGBT Activists	56.77%	38.11x
Liberal News Readers	51.06%	37.21x
Social Liberals	51.67%	36.57x
TV Advertising Professionals	51.20%	36.48x
Entertainment Industry Decision Makers	51.14%	35.58x
Entertainment & Tabloid Magazine Readers	51.66%	34.66x
Readers of Japanese Content	49.12%	34.20x
Executive and C-Suite	44.28%	33.38x
Women’s Lifestyle Blogs Researchers	46.50%	33.18x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is Old Navy.

Location	Composition	Index
Old Navy	0.01%	1.49x
Carhartt	0.12%	1.09x
Mens Wearhouse	0.01%	0.90x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is guacamoley.com.

Website	Composition	Index
guacamoley.com	3.49%	41.53x
ascienceenthusiast.com	1.59%	40.02x
gaystarnews.com	1.84%	37.09x
dcbluedot.com	1.38%	37.09x
fair.org	1.48%	35.74x
archaeology.org	2.40%	34.11x
psypost.org	3.89%	33.86x
rightwingwatch.org	2.29%	33.85x
cornwalllive.com	3.55%	33.52x
star2.com	1.50%	33.09x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is Feminism.

Content Affinity	Composition	Index
Feminism	1.65%	30.92x
Environmental Conservation	0.13%	28.55x
Local & Travel England - North Midlands	0.14%	27.87x
Liberal Media - Political Activism	8.19%	27.41x
Australia & New Zealand Media	6.85%	24.50x
London Tourism & Events	0.33%	23.72x
Local & Travel England - Northern England	0.29%	23.02x
Ireland Cluster	15.26%	22.13x
Scotland Travel	0.23%	20.69x
Liberal Views on Government, Finance, and Economy	2.66%	20.46x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female