UNITED KINGDOM NEWS READERS

Audience Size: 1.4 Million Devices

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Explore the United Kingdom News Readers Audience

Below you'll find more information about the United Kingdom News Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the United Kingdom News Readers audience.

INTERESTS

The United Kingdom News Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the United Kingdom News Readers audience is Advertising Professionals.

Interest	Composition	Index
Advertising Professionals	57.54%	56.06x
TV Advertising Professionals	51.80%	52.60x
Liberal News Readers	52.29%	51.57x
Entertainment Industry Decision Makers	52.02%	50.92x
Mens Fitness Publication Readers	48.16%	49.14x
Entertainment & Tabloid Magazine Readers	53.74%	48.89x
Executive and C-Suite	44.79%	46.96x
Cholesterol Researchers	42.06%	46.35x
Eco-Conscious Consumers	43.82%	46.06x
Readers of Japanese Content	50.89%	45.76x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Interest attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

APPAREL RETAILERS

The United Kingdom News Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the United Kingdom News Readers audience is Carhartt.

Location	Composition	Index
Carhartt	0.06%	1.07x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Location attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

WEBSITES

The United Kingdom News Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the United Kingdom News Readers audience is japantoday.com.

Website	Composition	Index
japantoday.com	2.71%	59.75x
manrepeller.com	7.68%	56.08x
fee.org	2.48%	54.66x
newstatesman.com	3.07%	54.16x
eurekalert.org	2.44%	52.74x
thisisinsider.com	6.53%	52.45x
citylab.com	2.61%	51.30x
sputniknews.com	3.10%	50.11x
irishexaminer.com	2.99%	49.74x
thestranger.com	4.73%	49.14x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Web attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the United Kingdom News Readers audience is London Tourism & Events.

Content Affinity	Composition	Index
London Tourism & Events	0.16%	34.19x
Environmental Conservation	0.15%	33.58x
Local & Travel England - North Midlands	0.16%	32.87x
Australia & New Zealand Media	4.74%	30.91x
Local & Travel England - Northern England	0.47%	30.12x
Feminism	1.11%	29.77x
Ireland Cluster	12.66%	29.65x
Liberal Media - Political Activism	8.83%	27.09x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity)	9.03%	26.48x
Local & Travel England - East Midlands	0.21%	24.69x

Composition Percentage: The overlap percentage between the United Kingdom News Readers audience and the Content Affinity attribute.

Index: A comparison of the United Kingdom News Readers audience to the internet population.

DEMOGRAPHICS

The United Kingdom News Readers audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Male