Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 49.00% 37.33x
In-Market Car Shoppers 55.10% 37.23x
Online Auto Shoppers 56.51% 32.35x
Car Buyers 36.84% 32.29x
Nissan Vehicle Shoppers 44.98% 29.67x
Classic Car Shoppers 39.40% 27.54x
Jeep Vehicle Shoppers 36.16% 27.49x
Cadillac Vehicle Shoppers 37.74% 26.93x
GMC Vehicle Shopper 39.08% 26.90x
Truck Shoppers 37.31% 26.41x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.34x
Express 0.02% 1.32x
Victoria's Secret 0.02% 1.32x
White House Black Market 0.01% 1.29x
Old Navy 0.02% 1.28x
LOFT 0.01% 1.27x
Aeropostale 0.01% 1.27x
Banana Republic 0.01% 1.16x
Journeys 0.02% 1.14x
Carhartt 0.13% 1.13x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is drivingline.com.

Website Composition Index
drivingline.com 1.11% 36.76x
stage3motorsports.com 1.43% 34.32x
truckpaper.com 1.59% 32.37x
cardomain.com 1.88% 31.76x
superstreetonline.com 2.76% 30.71x
dormanproducts.com 1.45% 30.57x
hellcat.org 1.21% 30.47x
autabuy.com 1.85% 29.89x
newcars.com 1.25% 29.63x
mustangandfords.com 1.91% 29.01x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 1.63% 25.33x
Auto Body Upkeep & Repair Researchers 1.12% 23.08x
Motorsport Equipment 4.13% 21.45x
General Interest 0.05% 20.85x
Car Shopping 25.89% 20.74x
Trucking 5.40% 20.54x
Auto Tires & Parts Repair Researchers 0.63% 20.35x
Auctions & Repossessions 0.23% 18.14x
Auto Enthusiast Information Researchers 5.56% 17.55x
Car Enthusiasts 8.18% 17.24x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male