Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 55.69% 33.02x
Car Buyers 50.28% 31.06x
Automotive Industry 45.01% 28.93x
Online Auto Shoppers 48.61% 28.56x
In-Market Car Shoppers 51.14% 28.52x
Kia Vehicle Shoppers 40.99% 25.07x
Car Enthusiasts 38.15% 24.35x
Ford Mustang Enthusiasts 41.34% 24.33x
Jeep Vehicle Shoppers 42.48% 24.27x
Audi Vehicle Shoppers 39.43% 24.10x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 1.23x
Eddie Bauer 0.01% 1.20x
Chicos 0.04% 1.08x
Carhartt 0.16% 1.03x
Zumiez 0.02% 1.02x
Ralph Lauren 0.01% 1.02x
Lorna Jane 0.00% 1.01x
Dressbarn 0.03% 0.97x
Gymboree 0.02% 0.94x
Lane Bryant 0.03% 0.93x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is tempvin.com.

Website Composition Index
tempvin.com 0.20% 76.31x
eurocharged.com 0.02% 70.80x
autozin.com 0.03% 69.73x
dashub.com 0.03% 68.59x
horsepowerfreaks.com 0.44% 68.22x
saleen.com 0.03% 67.88x
azcarsandtrucks.com 0.03% 66.62x
rhdjapan.com 0.05% 66.34x
usedcarsgroup.com 0.64% 65.16x
usedcarsfsbo.com 0.26% 64.15x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.21% 23.50x
Car Shopping 20.32% 22.32x
Motorcycles & Snowmobiles 7.51% 22.12x
Motorsport Equipment 10.03% 19.90x
Car Keys, Locks & Remotes 11.46% 19.62x
Auto Body Upkeep & Repair Researchers 8.57% 19.02x
Car Enthusiasts 13.26% 17.87x
Auto Tires & Parts Repair Researchers 6.44% 17.47x
Auto Enthusiast Information Researchers 12.73% 16.44x
Trucking 14.97% 16.11x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
$100,000-$149,999