Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 54.48% 34.10x
In-Market Car Shoppers 56.17% 32.42x
Nissan Vehicle Shoppers 44.74% 30.77x
Car Buyers 46.50% 30.64x
Online Auto Shoppers 53.91% 29.40x
Ford Vehicle Shoppers 38.39% 27.18x
Ford Mustang Enthusiasts 41.42% 26.33x
Jeep Vehicle Shoppers 43.80% 26.32x
Classic Car Shoppers 43.67% 26.15x
Truck Shoppers 43.31% 25.95x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Journeys.

Location Composition Index
Journeys 0.01% 1.24x
Carhartt 0.15% 1.22x
Old Navy 0.01% 1.10x
The Childrens Place 0.01% 1.03x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.83x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is enjukuracing.com.

Website Composition Index
enjukuracing.com 1.00% 40.37x
erepairables.com 2.36% 38.38x
evasivemotorsports.com 1.10% 37.76x
goapr.com 1.04% 37.71x
ridesafely.com 1.16% 35.58x
monstertransmission.com 1.08% 35.04x
dragtimes.com 1.03% 34.84x
dieselpowerproducts.com 1.61% 34.03x
lowmileageparts.com 1.99% 33.92x
conceptcarz.com 1.03% 33.91x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.06% 27.80x
Texas Off-Roading 0.13% 24.24x
Car Keys, Locks & Remotes 7.00% 23.84x
Auto Body Upkeep & Repair Researchers 3.80% 23.14x
Motorsport Equipment 7.65% 22.47x
Auto Tires & Parts Repair Researchers 2.30% 21.77x
Trucking 9.23% 21.44x
Rural Living 0.04% 20.86x
Car Shopping 28.72% 20.33x
Auto Enthusiast Information Researchers 10.48% 18.60x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male