Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 53.58% 35.17x
Auto Repair Researchers 49.60% 34.09x
Online Auto Shoppers 57.56% 31.08x
Car Buyers 35.91% 28.03x
Nissan Vehicle Shoppers 43.82% 27.73x
GMC Vehicle Shopper 38.22% 24.32x
Ford Vehicle Shoppers 37.22% 24.10x
Automotive Safety Researchers 34.45% 24.05x
Classic Car Shoppers 37.04% 24.02x
Jeep Vehicle Shoppers 35.05% 23.70x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.51x
Express 0.03% 1.27x
Banana Republic 0.02% 1.23x
Talbots 0.02% 1.22x
Carhartt 0.28% 1.18x
Forever 21 0.01% 1.18x
Lane Bryant 0.02% 1.15x
American Eagle Outfitters 0.02% 1.14x
Jos A. Bank Clothiers 0.02% 1.13x
LOFT 0.02% 1.13x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is superstreetonline.com.

Website Composition Index
superstreetonline.com 1.82% 36.91x
cardomain.com 1.22% 35.87x
mustangandfords.com 1.29% 33.99x
superchevy.com 2.24% 32.95x
oldcaronline.com 1.01% 30.77x
fourwheeler.com 2.22% 30.51x
bbwheelsonline.com 1.21% 30.34x
supraforums.com 1.07% 30.11x
hellcat.org 1.26% 30.04x
pickuptrucks.com 1.10% 29.96x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.24% 23.87x
Auto Body Upkeep & Repair Researchers 0.34% 20.99x
Motorsport Equipment 3.82% 19.57x
Trucking 3.76% 19.23x
Car Shopping 26.90% 19.04x
Yard Structures 0.04% 18.43x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 17.73x
Auctions & Repossessions 0.03% 17.07x
Auto Tires & Parts Repair Researchers 0.20% 16.64x
Car Enthusiasts 10.08% 15.32x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male