Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 59.08% 41.50x
Car Buyers 50.30% 38.47x
In-Market Car Shoppers 57.16% 38.41x
Nissan Vehicle Shoppers 48.75% 37.32x
Online Auto Shoppers 55.15% 34.90x
Jeep Vehicle Shoppers 46.80% 32.39x
Toyota Vehicle Shopper 45.72% 32.26x
Ford Vehicle Shoppers 40.78% 31.67x
Ford Mustang Enthusiasts 43.62% 31.63x
Classic Car Shoppers 45.24% 31.56x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.07% 1.35x
Madewell 0.01% 1.33x
Chicos 0.05% 1.20x
Charlotte Russe 0.04% 1.18x
Lane Bryant 0.04% 1.14x
Aeropostale 0.05% 1.13x
Talbots 0.03% 1.12x
REI 0.01% 1.11x
Mens Wearhouse 0.10% 1.10x
Journeys 0.05% 1.08x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is carmonkeys.com.

Website Composition Index
carmonkeys.com 1.06% 47.28x
tascaparts.com 1.15% 46.60x
bobistheoilguy.com 1.40% 44.40x
dragtimes.com 1.04% 43.52x
carparts.com 1.66% 41.50x
autopartswarehouse.com 1.48% 39.27x
tires-easy.com 2.31% 38.95x
oldcaronline.com 1.29% 38.87x
myclassicgarage.com 1.19% 38.77x
supraforums.com 1.10% 38.31x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.12% 25.31x
Auto Tires & Parts Repair Researchers 3.38% 22.58x
Auto Body Upkeep & Repair Researchers 5.07% 21.99x
Car Keys, Locks & Remotes 9.75% 21.75x
Home Improvement Contractor 1.16% 20.72x
Motorsport Equipment 8.50% 20.59x
Car Shopping 27.29% 20.30x
Rural Living 0.12% 19.26x
Trucking 10.78% 19.26x
Texas Off-Roading 0.15% 18.67x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male