Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 54.50% 27.82x
Auto Repair Researchers 52.09% 27.56x
Nissan Vehicle Shoppers 43.96% 25.16x
Online Auto Shoppers 53.88% 24.63x
Car Buyers 41.10% 24.02x
Ford Vehicle Shoppers 38.55% 21.78x
Jeep Vehicle Shoppers 41.00% 20.66x
Truck Shoppers 41.78% 20.66x
GMC Vehicle Shopper 38.14% 20.63x
Classic Car Shoppers 42.39% 20.48x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.39x
Lane Bryant 0.01% 1.39x
Gap 0.01% 1.34x
Mens Wearhouse 0.02% 1.30x
Journeys 0.02% 1.25x
Banana Republic 0.01% 1.19x
Carhartt 0.17% 1.11x
Old Navy 0.02% 1.10x
Maurices 0.02% 1.09x
Express 0.01% 0.99x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is erepairables.com.

Website Composition Index
erepairables.com 1.35% 35.74x
lowmileageparts.com 1.16% 32.75x
auction123.com 1.21% 31.81x
autohausaz.com 1.34% 31.47x
powertrainproducts.net 1.00% 30.94x
thoroughbreddiesel.com 1.11% 29.93x
forums.nasioc.com 1.95% 29.81x
dragtimes.com 1.09% 29.15x
classicindustries.com 1.46% 28.71x
drivingline.com 2.66% 28.58x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.05% 21.51x
Car Keys, Locks & Remotes 3.47% 19.31x
Auto Body Upkeep & Repair Researchers 2.20% 17.87x
Motorsport Equipment 5.89% 17.56x
Trucking 7.25% 16.96x
Auto Tires & Parts Repair Researchers 1.25% 15.74x
General Interest 0.08% 14.96x
Home Improvement Contractor 0.05% 14.87x
Car Shopping 33.16% 14.58x
Auto Enthusiast Information Researchers 8.06% 14.37x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male