Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 58.70% 37.32x
Car Buyers 53.10% 35.04x
In-Market Car Shoppers 51.92% 32.67x
Online Auto Shoppers 50.59% 30.09x
Kia Vehicle Shoppers 41.82% 28.03x
Ford Mustang Enthusiasts 42.43% 27.93x
Jeep Vehicle Shoppers 43.76% 27.63x
Toyota Vehicle Shopper 46.49% 27.44x
Audi Vehicle Shoppers 40.04% 27.34x
Car Enthusiasts 41.27% 27.06x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.18x
LOFT 0.04% 1.15x
Madewell 0.02% 1.09x
Carhartt 0.19% 1.06x
Gymboree 0.03% 1.06x
Chicos 0.04% 1.02x
Talbots 0.05% 1.02x
Calvin Klein 0.01% 1.01x
Express Outlets 0.00% 1.01x
Aeropostale 0.03% 1.00x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.71% 87.60x
pelicanparts.com 1.09% 82.18x
dragtimes.com 1.13% 77.40x
mautofied.com 1.31% 72.56x
expeditionportal.com 1.28% 68.71x
fossilcars.com 1.04% 67.02x
bringatrailer.com 1.11% 66.68x
m5board.com 1.04% 65.75x
modbargains.com 1.09% 64.13x
tflcar.com 2.68% 58.83x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.24% 25.27x
Motorcycles & Snowmobiles 8.82% 24.70x
Car Shopping 22.31% 24.21x
Motorsport Equipment 10.98% 21.63x
Auto Body Upkeep & Repair Researchers 9.37% 21.43x
Car Keys, Locks & Remotes 13.01% 21.05x
Car Enthusiasts 14.58% 19.42x
Auto Tires & Parts Repair Researchers 7.29% 19.25x
Auto Enthusiast Information Researchers 14.38% 17.96x
Home Improvement Contractor 3.87% 17.92x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male