Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 60.45% 40.91x
Car Buyers 52.50% 38.05x
In-Market Car Shoppers 56.54% 37.54x
Nissan Vehicle Shoppers 50.37% 35.99x
Online Auto Shoppers 54.43% 34.22x
Jeep Vehicle Shoppers 47.57% 31.58x
Toyota Vehicle Shopper 47.21% 31.52x
Ford Mustang Enthusiasts 44.63% 31.10x
Classic Car Shoppers 45.09% 30.94x
Ford Vehicle Shoppers 41.88% 30.20x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.33% 1.40x
Buckle 0.31% 1.36x
Mens Wearhouse 0.53% 1.34x
White House Black Market 0.37% 1.29x
Talbots 0.04% 1.14x
Express Outlets 0.01% 1.11x
Bonobos 0.08% 1.10x
Johnston and Murphy 0.45% 1.09x
Lane Bryant 0.05% 1.02x
Topshop 0.02% 1.00x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is redline360.com.

Website Composition Index
redline360.com 1.23% 41.89x
bavauto.com 1.14% 41.84x
gatewayclassiccars.com 1.40% 41.49x
tascaparts.com 1.62% 40.04x
stage3motorsports.com 2.22% 39.91x
chevyhardcore.com 1.25% 39.82x
enginelabs.com 1.15% 39.26x
bobistheoilguy.com 1.99% 38.92x
dragtimes.com 1.19% 38.91x
carmonkeys.com 1.47% 38.83x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.14% 22.88x
Auto Tires & Parts Repair Researchers 3.94% 21.23x
Auto Body Upkeep & Repair Researchers 5.70% 20.69x
Car Keys, Locks & Remotes 10.49% 19.73x
Motorsport Equipment 8.91% 19.34x
Home Improvement Contractor 1.52% 19.18x
Car Shopping 26.59% 18.62x
Motorcycles & Snowmobiles 9.73% 17.94x
Trucking 11.69% 17.48x
Rural Living 0.14% 17.26x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male