Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 4.9 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 58.09% 30.60x
In-Market Car Shoppers 58.35% 28.62x
Nissan Vehicle Shoppers 46.84% 28.12x
Car Buyers 50.66% 27.89x
Online Auto Shoppers 54.23% 26.80x
Ford Vehicle Shoppers 39.47% 24.66x
Jeep Vehicle Shoppers 45.99% 23.98x
Classic Car Shoppers 45.44% 23.94x
Truck Shoppers 43.28% 23.75x
Ford Mustang Enthusiasts 43.33% 23.69x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is REI.

Location Composition Index
REI 0.01% 1.24x
Carhartt 0.28% 1.20x
Chicos 0.04% 1.18x
Buckle 0.04% 1.14x
Eddie Bauer 0.02% 1.10x
White House Black Market 0.05% 1.09x
Mens Wearhouse 0.05% 1.09x
H&M 0.04% 1.06x
Jos A. Bank Clothiers 0.03% 1.06x
Hollister 0.03% 1.05x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is bobistheoilguy.com.

Website Composition Index
bobistheoilguy.com 1.10% 40.86x
dragtimes.com 1.03% 39.96x
carparts.com 1.38% 39.40x
autopartswarehouse.com 1.24% 37.38x
oldcaronline.com 1.23% 36.56x
dieselpowerproducts.com 2.08% 35.45x
myclassicgarage.com 1.18% 35.23x
corvetteactioncenter.com 1.40% 35.13x
tires-easy.com 2.01% 34.78x
cartechbooks.com 1.16% 34.35x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.07% 21.41x
Car Keys, Locks & Remotes 8.17% 18.97x
Auto Body Upkeep & Repair Researchers 4.15% 18.81x
Auto Tires & Parts Repair Researchers 2.62% 18.41x
Motorsport Equipment 7.48% 18.12x
Car Shopping 25.75% 18.05x
Home Improvement Contractor 0.59% 17.29x
Trucking 9.29% 17.09x
Texas Off-Roading 0.12% 16.84x
Rural Living 0.08% 16.26x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male