Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 55.54% 34.52x
Car Buyers 49.27% 32.33x
In-Market Car Shoppers 53.17% 29.49x
Online Auto Shoppers 50.53% 27.44x
Kia Vehicle Shoppers 38.99% 26.09x
Ford Mustang Enthusiasts 40.82% 26.04x
Jeep Vehicle Shoppers 42.32% 25.95x
Toyota Vehicle Shopper 46.84% 25.74x
Car Enthusiasts 37.66% 25.36x
Audi Vehicle Shoppers 37.60% 25.13x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.69x
Ralph Lauren 0.01% 1.44x
LL Bean 0.01% 1.43x
Madewell 0.02% 1.21x
Chicos 0.05% 1.20x
Lane Bryant 0.06% 1.18x
Dressbarn 0.05% 1.13x
Columbia 0.01% 1.13x
Carhartt 0.15% 1.13x
Jos A. Bank Clothiers 0.17% 1.11x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.21% 49.61x
dragtimes.com 1.03% 41.45x
mautofied.com 1.06% 40.88x
expeditionportal.com 1.02% 38.67x
redline360.com 1.87% 37.11x
gatewayclassiccars.com 2.43% 34.10x
supraforums.com 1.01% 33.86x
tflcar.com 2.40% 33.66x
hellcat.org 1.08% 33.41x
camaros.net 1.36% 33.31x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.21% 25.01x
Motorcycles & Snowmobiles 8.27% 23.69x
Car Shopping 19.69% 22.98x
Auto Body Upkeep & Repair Researchers 8.28% 21.60x
Motorsport Equipment 9.67% 20.80x
Car Keys, Locks & Remotes 11.61% 20.55x
Auto Tires & Parts Repair Researchers 6.22% 19.83x
Home Improvement Contractor 3.00% 19.00x
Car Enthusiasts 12.75% 18.99x
Auto Enthusiast Information Researchers 13.00% 17.89x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male