Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 60.80% 61.60x
Car Buyers 53.24% 57.83x
In-Market Car Shoppers 54.45% 54.80x
Nissan Vehicle Shoppers 50.91% 52.84x
Online Auto Shoppers 51.78% 49.77x
Toyota Vehicle Shopper 45.79% 47.67x
Car Enthusiasts 38.22% 47.37x
Ford Mustang Enthusiasts 44.41% 47.32x
Kia Vehicle Shoppers 42.71% 46.30x
Jeep Vehicle Shoppers 46.42% 46.26x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.45x
Jos A. Bank Clothiers 0.37% 1.39x
Mens Wearhouse 0.57% 1.31x
Buckle 0.21% 1.28x
REI 0.02% 1.19x
Chicos 0.07% 1.15x
White House Black Market 0.23% 1.14x
Johnston and Murphy 0.14% 1.07x
American Eagle Outfitters 0.10% 1.05x
Hollister 0.03% 1.03x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is urotuning.com.

Website Composition Index
urotuning.com 1.23% 69.67x
redline360.com 1.84% 66.14x
procharger.com 1.47% 65.70x
lsxmag.com 1.32% 64.27x
gatewayclassiccars.com 2.13% 63.18x
texas-speed.com 1.43% 62.95x
mautofied.com 1.22% 62.86x
m5board.com 1.12% 61.95x
offroadxtreme.com 1.18% 61.36x
bavauto.com 1.80% 61.36x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.24% 31.65x
Auto Body Upkeep & Repair Researchers 8.62% 28.41x
Auto Tires & Parts Repair Researchers 6.37% 28.29x
Motorcycles & Snowmobiles 11.50% 27.30x
Motorsport Equipment 11.92% 25.92x
Car Keys, Locks & Remotes 14.13% 25.61x
Home Improvement Contractor 2.69% 25.25x
Car Shopping 26.45% 24.80x
Rural Living 0.21% 22.50x
General Interest 0.43% 22.26x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male