Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is In-Market Car Shoppers.

Interest Composition Index
In-Market Car Shoppers 55.33% 34.45x
Auto Repair Researchers 50.56% 33.94x
Online Auto Shoppers 57.09% 30.15x
Car Buyers 37.62% 28.32x
Nissan Vehicle Shoppers 44.00% 27.37x
Classic Car Shoppers 38.41% 24.17x
Jeep Vehicle Shoppers 35.98% 23.89x
Ford Vehicle Shoppers 36.94% 23.68x
Cadillac Vehicle Shoppers 38.44% 23.67x
Automotive Safety Researchers 36.00% 23.65x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.06x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is stage3motorsports.com.

Website Composition Index
stage3motorsports.com 1.02% 31.22x
dormanproducts.com 1.10% 28.45x
truckpaper.com 1.07% 27.94x
superstreetonline.com 2.72% 27.83x
cardomain.com 1.89% 27.58x
autabuy.com 1.80% 27.23x
hellcat.org 1.22% 26.58x
pickuptrucks.com 1.03% 26.21x
smartmotorguide.com 2.01% 25.98x
mustangandfords.com 1.86% 25.79x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.84% 23.70x
Auto Body Upkeep & Repair Researchers 0.70% 21.55x
Motorsport Equipment 4.19% 19.99x
Car Shopping 26.99% 19.41x
Trucking 4.89% 18.61x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 18.30x
Auctions & Repossessions 0.14% 18.06x
Auto Tires & Parts Repair Researchers 0.45% 17.20x
Auto Enthusiast Information Researchers 5.25% 15.52x
Hobby Drones & Remote-Controlled Cars 0.14% 15.36x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male