Dstillery Audiences

USED CAR SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Used Car Shoppers Audience

Below you'll find more information about the Used Car Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Used Car Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Used Car Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Used Car Shoppers audience is Auto Repair Researchers.

Interest Composition Index
Auto Repair Researchers 57.58% 52.93x
Car Buyers 50.66% 49.39x
In-Market Car Shoppers 54.59% 44.61x
Online Auto Shoppers 51.22% 41.21x
Car Enthusiasts 37.77% 40.51x
Ford Mustang Enthusiasts 42.88% 40.06x
Toyota Vehicle Shopper 46.23% 39.59x
Kia Vehicle Shoppers 41.12% 39.25x
Audi Vehicle Shoppers 39.35% 38.73x
Jeep Vehicle Shoppers 45.29% 38.64x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Interest attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Used Car Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Used Car Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.43% 1.21x
Jos A. Bank Clothiers 0.26% 1.21x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Location attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Used Car Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Used Car Shoppers audience is vividracing.com.

Website Composition Index
vividracing.com 1.11% 85.06x
mautofied.com 1.15% 62.18x
redline360.com 1.90% 62.15x
m5board.com 1.02% 61.18x
dragtimes.com 1.24% 60.76x
urotuning.com 1.35% 60.64x
gatewayclassiccars.com 2.33% 58.18x
procharger.com 1.60% 57.41x
lsxmag.com 1.43% 56.87x
bobistheoilguy.com 3.41% 56.54x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Web attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Used Car Shoppers audience is Motorcycles & Snowmobiles.

Content Affinity Composition Index
Motorcycles & Snowmobiles 9.95% 28.31x
Auto Body Upkeep & Repair Researchers 8.50% 27.42x
Auto Tires & Parts Repair Researchers 6.58% 26.05x
Car Shopping 23.17% 25.88x
Motorsport Equipment 11.26% 25.24x
Car Keys, Locks & Remotes 13.15% 25.20x
Home Improvement Contractor 2.84% 24.00x
Car Enthusiasts 14.95% 22.71x
Trucking 15.38% 21.36x
Auto Enthusiast Information Researchers 14.80% 20.95x
Composition Percentage: The overlap percentage between the Used Car Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Used Car Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Used Car Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male