Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Work Boots & Safety Footwear Shoppers.

Interest Composition Index
Work Boots & Safety Footwear Shoppers 37.38% 22.24x
Power Tools Shoppers 36.19% 22.18x
Home Exterior Design Enthusiasts 27.16% 20.88x
Getting Off the Grid Travelers 32.18% 20.76x
Sporting Goods Shoppers 27.56% 19.87x
Hardware Shoppers 24.46% 19.52x
Country Home Decorators 26.99% 19.46x
Spa and Pool Owners 28.72% 19.45x
Product Manuals Researchers 29.09% 19.34x
Archery Enthusiasts 29.70% 18.98x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.40x
Carhartt 0.21% 1.35x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is sportrider.com.

Website Composition Index
sportrider.com 1.01% 47.48x
carhartt.com 2.71% 45.06x
midwestboots.com 1.14% 37.65x
511tactical.com 1.50% 36.25x
sportsmanswarehouse.com 2.01% 35.74x
kaiusaltd.com 1.04% 31.65x
workingperson.com 1.02% 29.45x
pewpewtactical.com 1.11% 27.41x
cheaperthandirt.com 4.21% 27.29x
deere.com 2.48% 26.73x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.03% 21.92x
Construction Apparel 1.10% 21.26x
Power Tools 3.51% 16.99x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 16.72x
Police Gear 2.75% 15.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.20% 15.85x
Garden Power Equipment 7.11% 15.83x
Discount Shopping 0.44% 15.46x
General Interest 0.10% 15.43x
Auctions & Repossessions 0.65% 15.36x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male