Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 26.51% 22.87x
Hardware Shoppers 24.36% 21.91x
Country Home Decorators 28.64% 21.21x
Power Tools Shoppers 32.82% 20.77x
Sporting Goods Shoppers 25.31% 20.76x
Online Home Decor Shoppers 20.77% 20.12x
Discount Big Box Shoppers 24.36% 20.06x
Ebay Shoppers 28.40% 19.86x
Big Box Shoppers 27.62% 19.77x
Getting Off the Grid Travelers 28.57% 19.75x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.51x
Dressbarn 0.01% 1.21x
Carhartt 0.21% 1.19x
White House Black Market 0.02% 1.14x
Chicos 0.02% 1.11x
Express 0.02% 1.06x
Jos A. Bank Clothiers 0.01% 1.06x
Maurices 0.03% 1.06x
LOFT 0.01% 1.02x
Gap 0.01% 1.02x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is tractorhouse.com.

Website Composition Index
tractorhouse.com 1.28% 36.12x
llbean.com 1.86% 31.44x
weathertech.com 2.69% 30.85x
rei.com 1.96% 29.53x
shopping.net 1.52% 28.40x
keenfootwear.com 4.24% 27.57x
patagonia.com 1.53% 25.25x
impactguns.com 1.57% 24.50x
officedepot.com 5.06% 23.33x
autoanything.com 4.49% 23.09x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Marijuana.

Content Affinity Composition Index
Marijuana 0.04% 21.38x
Auctions & Repossessions 0.09% 18.86x
Home Decoration - Crafts & Kids 0.05% 18.47x
Shoes & Accessories 0.44% 17.06x
Yard Structures 0.13% 17.01x
Construction Apparel 0.07% 16.97x
Bathrooms & Plumbing 0.13% 16.97x
Farming & Agriculture 0.35% 16.82x
Trucks 0.37% 15.48x
Custom Gifts 0.13% 15.32x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male