Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 4 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 37.33% 26.69x
Home Exterior Design Enthusiasts 28.79% 22.81x
Sporting Goods Shoppers 29.46% 22.79x
Leather Goods Shoppers 31.35% 22.66x
Spa and Pool Owners 30.36% 22.59x
Big Box Shoppers 30.90% 22.38x
Product Manuals Researchers 30.00% 22.04x
Outdoors Enthusiasts 36.18% 21.96x
Hardware Shoppers 27.14% 21.95x
Xtreme Sports Fans 32.24% 21.70x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.34x
White House Black Market 0.41% 1.33x
Bonobos 0.10% 1.32x
Mens Wearhouse 0.52% 1.30x
Jos A. Bank Clothiers 0.30% 1.25x
Johnston and Murphy 0.60% 1.25x
Patagonia 0.01% 1.15x
Topshop 0.02% 1.05x
Belk 0.01% 1.01x
Chicos 0.05% 0.97x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 1.79% 51.74x
sportrider.com 2.28% 51.17x
superstreetbike.com 2.12% 49.49x
streetchopperweb.com 2.05% 49.05x
carhartt.com 5.31% 47.88x
bitlanders.com 2.17% 45.16x
cabelas.com 1.09% 39.19x
tractorsupply.com 1.65% 38.85x
vortexoptics.com 1.80% 36.00x
benchmade.com 1.39% 35.95x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.16% 23.24x
Construction Apparel 2.08% 20.05x
Handyman Tools 0.03% 16.76x
Power Tools 4.68% 15.92x
Sports Apparel 0.51% 15.52x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.28% 14.94x
Sports - Skiing, Snowboarding 0.02% 14.91x
Home Improvement Contractor 0.97% 14.80x
Action Sports 1.37% 13.62x
Police Gear 4.19% 13.57x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male