Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 31.78% 37.84x
Outdoors Enthusiasts 32.16% 32.90x
Archery Enthusiasts 26.84% 30.97x
Leather Goods Shoppers 25.98% 30.86x
Xtreme Sports Fans 28.16% 29.93x
Winter Apparel Shoppers 28.31% 29.92x
Mowing Equipment Shoppers 23.76% 29.86x
Off the Grid Living Enthusiasts 24.53% 29.20x
Welding Tools and Supplies Shoppers 25.31% 29.00x
Ski and Snowboard Apparel Shoppers 26.39% 28.97x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.22x
Mens Wearhouse 0.45% 1.19x
Madewell 0.02% 1.16x
Talbots 0.04% 1.15x
Ann Taylor 0.01% 1.13x
Bonobos 0.03% 1.13x
The North Face 0.02% 1.13x
Patagonia 0.02% 1.11x
Tommy Bahama 0.02% 1.11x
Johnston and Murphy 0.07% 1.10x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is popularculturetalk.com.

Website Composition Index
popularculturetalk.com 1.10% 99.24x
counttravel.com 1.02% 96.25x
racingmasters.net 1.20% 96.12x
recipevip.com 1.54% 94.14x
mamasabe.net 1.50% 93.97x
draftseason.com 1.31% 93.82x
catsdogsandpets.com 1.17% 93.59x
musivisa.com 1.41% 93.50x
gamehighlights.tv 1.34% 93.28x
sportsmarketing.tv 1.36% 90.96x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.24% 25.96x
Construction Apparel 3.48% 25.27x
Handyman Tools 0.05% 22.48x
Power Tools 6.32% 19.29x
Sports - Skiing, Snowboarding 0.04% 19.08x
Police Gear 6.03% 18.21x
Action Sports 2.65% 17.54x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.40% 17.36x
Hunting 9.02% 17.30x
Sports Apparel 0.83% 16.08x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male