Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 35.67% 23.14x
Getting Off the Grid Travelers 32.71% 20.86x
Home Exterior Design Enthusiasts 28.44% 20.53x
Spa and Pool Owners 29.94% 19.91x
Sporting Goods Shoppers 29.10% 19.58x
Product Manuals Researchers 29.63% 19.44x
Xtreme Sports Fans 32.01% 19.27x
Hardware Shoppers 24.98% 19.22x
Country Home Decorators 28.53% 18.95x
Big Box Shoppers 29.89% 18.76x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.29% 1.44x
Talbots 0.03% 1.35x
Lululemon 0.03% 1.34x
American Eagle Outfitters 0.03% 1.23x
Chicos 0.03% 1.19x
Forever 21 0.02% 1.15x
Dressbarn 0.02% 1.13x
White House Black Market 0.03% 1.13x
Buckle 0.03% 1.08x
Victoria's Secret 0.06% 1.07x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 1.15% 47.71x
sportrider.com 1.44% 47.49x
bitlanders.com 1.11% 47.20x
carhartt.com 3.58% 45.13x
superstreetbike.com 1.37% 44.89x
streetchopperweb.com 1.35% 41.31x
tractorsupply.com 1.04% 38.48x
vortexoptics.com 1.15% 35.51x
sportsmanswarehouse.com 3.06% 35.11x
midwestboots.com 1.52% 32.95x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.06% 22.02x
Construction Apparel 1.55% 20.28x
Power Tools 4.22% 16.46x
Home Improvement Contractor 0.28% 16.09x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.62% 14.79x
Garden Power Equipment 8.44% 14.78x
Discount Shopping 0.92% 14.70x
Flags & Trump 0.07% 14.11x
Shoes & Accessories 3.99% 14.02x
Police Gear 3.50% 14.00x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male