Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 33.15% 36.05x
Outdoors Enthusiasts 31.67% 32.41x
Archery Enthusiasts 26.87% 29.93x
Leather Goods Shoppers 26.76% 29.44x
Competitive Car Brand Shoppers 29.39% 28.66x
Xtreme Sports Fans 27.58% 28.57x
Off the Grid Living Enthusiasts 24.16% 28.52x
Winter Apparel Shoppers 29.28% 28.51x
Ski and Snowboard Apparel Shoppers 25.86% 28.08x
Reusable Drinkware Shoppers 29.82% 27.90x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.01% 1.57x
Supreme 0.02% 1.55x
LL Bean 0.01% 1.44x
REI 0.02% 1.42x
Jos A. Bank Clothiers 0.39% 1.39x
Mens Wearhouse 0.58% 1.28x
The North Face 0.03% 1.24x
Bonobos 0.07% 1.20x
Buckle 0.19% 1.14x
Ralph Lauren 0.02% 1.11x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is popularculturetalk.com.

Website Composition Index
popularculturetalk.com 1.02% 80.87x
racingmasters.net 1.10% 78.01x
recipevip.com 1.41% 77.28x
mamasabe.net 1.38% 76.87x
musivisa.com 1.29% 76.87x
draftseason.com 1.19% 76.20x
catsdogsandpets.com 1.08% 76.01x
sportsmarketing.tv 1.25% 73.88x
gamehighlights.tv 1.23% 72.46x
filmon.com 1.27% 68.34x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.25% 26.76x
Construction Apparel 3.55% 25.40x
Sports - Skiing, Snowboarding 0.04% 20.90x
Handyman Tools 0.04% 19.85x
Power Tools 6.48% 19.34x
Police Gear 6.09% 18.17x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.44% 17.95x
Hunting 9.17% 17.69x
Action Sports 2.35% 17.59x
Home Improvement Contractor 1.76% 16.58x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male