Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 36.40% 22.66x
Getting Off the Grid Travelers 33.60% 20.57x
Home Exterior Design Enthusiasts 29.25% 19.96x
Spa and Pool Owners 31.80% 19.15x
Product Manuals Researchers 29.64% 19.12x
Sporting Goods Shoppers 32.93% 18.78x
Xtreme Sports Fans 33.21% 18.73x
Leather Goods Shoppers 30.13% 18.67x
Country Home Decorators 28.62% 18.66x
Archery Enthusiasts 28.00% 18.54x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.40% 1.42x
REI 0.01% 1.39x
Dressbarn 0.04% 1.31x
Talbots 0.03% 1.28x
Bonobos 0.01% 1.17x
Belk 0.01% 1.14x
Lululemon 0.04% 1.11x
Chicos 0.05% 1.06x
Mens Wearhouse 0.06% 1.03x
Eddie Bauer 0.02% 1.03x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 1.17% 43.67x
sportrider.com 1.48% 43.30x
carhartt.com 3.59% 41.60x
superstreetbike.com 1.40% 40.50x
streetchopperweb.com 1.37% 39.56x
bitlanders.com 1.44% 38.44x
tractorsupply.com 1.15% 34.90x
vortexoptics.com 1.25% 32.55x
sportsmanswarehouse.com 3.40% 32.18x
bladehq.com 1.40% 29.48x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.12% 21.93x
Construction Apparel 1.88% 18.24x
Handyman Tools 0.02% 15.89x
Power Tools 4.45% 14.66x
Sports - Skiing, Snowboarding 0.02% 14.60x
Home Improvement Contractor 0.63% 14.55x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.84% 13.48x
Assorted Topics (Animals, Clothing, Events, Education) 0.03% 12.82x
Garden Power Equipment 9.18% 12.69x
Discount Shopping 1.66% 12.60x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male