Explore the Utility Workwear Shoppers Audience
Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 492.9 thousand unique devices whose actions qualify for the Utility Workwear Shoppers audience.
INTERESTS
The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utility Workwear Shoppers audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 38.17% | 82.77x |
| Retired Budget Healthcare Shoppers | 37.12% | 53.97x |
| San Francisco Activities Researchers | 18.10% | 53.97x |
| Retired Government Employees | 11.14% | 50.00x |
| Retirement Financial Account Researchers | 12.15% | 49.08x |
| Lawn and Home Pest Control Researchers | 23.71% | 48.73x |
| Cold and Flu Prevention Researchers | 18.17% | 48.25x |
| Identity Theft Protection Researchers | 25.86% | 45.44x |
| Breast Cancer Fund Raisers | 15.13% | 42.83x |
| Retirees | 22.84% | 40.61x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.03% | 3.20x |
| Maurices | 0.04% | 1.90x |
| Old Navy | 0.01% | 1.13x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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WEBSITES
The Utility Workwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utility Workwear Shoppers audience is dailyresearchplot.com.
| Website | Composition | Index |
| dailyresearchplot.com | 2.79% | 27.71x |
| avantisvideo.com | 8.17% | 26.51x |
| statnews.com | 3.26% | 25.45x |
| nationalgeographic.com | 3.05% | 23.70x |
| detroit.cbslocal.com | 1.40% | 23.52x |
| informnny.com | 1.83% | 22.19x |
| desertsun.com | 12.52% | 20.70x |
| azfamily.com | 9.48% | 20.42x |
| revengeofthebirds.com | 2.27% | 20.32x |
| news24.com | 1.48% | 20.27x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.20% | 16.66x |
| Nature & Wildlife | 1.36% | 15.77x |
| Assorted Topics (Events, Tickets, Fitness) | 3.46% | 13.79x |
| Community Planning & Transportation | 0.22% | 11.77x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.73% | 11.62x |
| Voting Information | 18.71% | 10.29x |
| Health Issues Cluster | 6.91% | 9.83x |
| Parenting & Healthy Eating | 38.86% | 9.44x |
| Small Business Resources | 4.84% | 9.43x |
| Healthcare - Dermatology & Aging | 1.54% | 9.39x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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