Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Home Exterior Design Enthusiasts.

Interest Composition Index
Home Exterior Design Enthusiasts 27.33% 25.20x
Power Tools Shoppers 34.75% 24.80x
Sporting Goods Shoppers 26.30% 23.65x
Country Home Decorators 29.39% 23.57x
Work Boots & Safety Footwear Shoppers 35.21% 23.49x
Hardware Shoppers 23.97% 23.42x
Getting Off the Grid Travelers 30.43% 22.80x
Product Manuals Researchers 28.93% 22.71x
Ebay Shoppers 29.89% 22.68x
Spa and Pool Owners 29.59% 22.19x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.42x
Maurices 0.02% 1.38x
Carhartt 0.16% 1.36x
Mens Wearhouse 0.01% 1.20x
Old Navy 0.02% 1.09x
Journeys 0.02% 1.07x
Express 0.01% 1.04x
The Childrens Place 0.01% 1.04x
Buckle 0.01% 1.03x
Victoria's Secret 0.02% 0.96x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is stihlusa.com.

Website Composition Index
stihlusa.com 2.18% 37.77x
dewalt.com 1.77% 36.90x
machinerytrader.com 1.63% 35.59x
remington.com 1.17% 35.15x
auctiontime.com 1.36% 34.33x
tractorhouse.com 2.81% 34.04x
stihldealer.net 1.39% 33.88x
cheaperthandirt.com 1.13% 33.70x
americanhunter.org 1.08% 32.33x
galls.com 1.31% 31.65x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 0.29% 21.60x
Auctions & Repossessions 0.25% 19.11x
Men's Fashion Shopping 0.03% 17.76x
Garden Power Equipment 3.09% 16.72x
Farming & Agriculture 0.46% 16.21x
Holiday Gifts 0.10% 16.15x
Yard Structures 0.42% 16.10x
Police Gear 0.93% 15.71x
Car Keys, Locks & Remotes 1.06% 15.48x
Shoes & Accessories 0.93% 15.42x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male