Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 32.20% 17.76x
Outdoors Enthusiasts 32.54% 16.14x
Xtreme Sports Fans 27.92% 14.79x
Archery Enthusiasts 26.07% 14.79x
Leather Goods Shoppers 25.58% 14.47x
Winter Apparel Shoppers 29.60% 14.31x
Reusable Drinkware Shoppers 27.85% 14.08x
Mowing Equipment Shoppers 22.89% 14.07x
GMC Vehicle Shopper 24.83% 14.07x
Jeep Vehicle Shoppers 24.51% 13.98x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.59x
REI 0.03% 1.40x
Ralph Lauren 0.01% 1.38x
Express Outlets 0.00% 1.34x
Carhartt 0.26% 1.27x
Madewell 0.02% 1.25x
Talbots 0.06% 1.16x
Eddie Bauer 0.02% 1.15x
The North Face 0.03% 1.11x
Jos A. Bank Clothiers 0.16% 1.11x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is popularculturetalk.com.

Website Composition Index
popularculturetalk.com 1.22% 90.78x
counttravel.com 1.14% 88.60x
lifestylerunner.com 1.11% 88.43x
racingmasters.net 1.33% 88.23x
herofootage.com 1.00% 87.57x
mamasabe.net 1.68% 86.02x
gamehighlights.tv 1.48% 85.94x
recipevip.com 1.73% 85.79x
musivisa.com 1.58% 85.72x
catsdogsandpets.com 1.30% 85.62x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 3.58% 18.45x
Rural Living 0.25% 18.24x
Sports - Skiing, Snowboarding 0.05% 14.98x
Power Tools 6.31% 14.25x
Handyman Tools 0.04% 13.98x
Police Gear 6.01% 13.80x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 5.17% 13.17x
Action Sports 2.78% 12.76x
Hunting 8.83% 12.67x
Recreational Motor Sport Enthusiasts 3.59% 11.97x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female