Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 1.5 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Orlando Activities Researchers.

Interest Composition Index
Orlando Activities Researchers 14.10% 47.18x
Home Custom Bedroom Decorators 13.01% 43.23x
Custom Home Lighting Shoppers 13.01% 43.23x
Home Exterior Design Enthusiasts 26.88% 41.28x
Hardware Shoppers 23.88% 40.94x
Nashville Activity Researchers 16.51% 40.31x
Meal Kit Delivery Researchers 43.36% 38.55x
Online Home Decor Shoppers 15.53% 37.51x
Texas Activity Researchers 16.20% 36.61x
Heart Surgery Researchers 25.17% 36.48x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.67x
Gap 0.02% 1.57x
Lane Bryant 0.02% 1.52x
Aeropostale 0.01% 1.34x
Chicos 0.01% 1.31x
Express 0.02% 1.30x
Gymboree 0.01% 1.22x
American Eagle Outfitters 0.01% 1.16x
Buckle 0.01% 1.15x
White House Black Market 0.01% 1.09x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is yourvalley.net.

Website Composition Index
yourvalley.net 1.62% 26.94x
frequent-ads.com 1.18% 25.58x
cordcuttersnews.com 1.20% 23.72x
findsimilar.com 1.19% 23.12x
wayfair.com 19.06% 22.68x
newsbreak.com 11.67% 21.85x
outsideonline.com 1.76% 21.74x
redfin.com 7.34% 21.50x
unpuzzlefinance.com 5.70% 20.18x
hotels.com 1.43% 19.96x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Nutrition & Diabetic Living.

Content Affinity Composition Index
Nutrition & Diabetic Living 0.11% 19.89x
Discount Shopping 0.10% 15.91x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 8.44% 14.96x
Furniture Shopping 0.12% 14.47x
Lawns & Pest Control 0.18% 12.80x
Spam Call Number Searchers 0.34% 11.44x
US Military Cluster 1.57% 11.25x
Minnesota Community Business Cluster 0.26% 10.20x
Beach Vacations 0.05% 9.95x
Appliances & Reviews 2.45% 9.85x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male