Explore the Utility Workwear Shoppers Audience
Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.
INTERESTS
The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 32.70% | 22.36x |
| Product Manuals Researchers | 25.68% | 19.96x |
| Work Boots & Safety Footwear Shoppers | 40.13% | 19.90x |
| Home Exterior Design Enthusiasts | 31.69% | 19.90x |
| Getting Off the Grid Travelers | 36.01% | 19.39x |
| Archery Enthusiasts | 30.41% | 19.31x |
| Off the Grid Living Enthusiasts | 24.91% | 19.27x |
| Home Brewing Enthusiasts | 24.21% | 19.00x |
| Hardware Shoppers | 26.72% | 18.89x |
| Sporting Goods Shoppers | 29.18% | 18.85x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.50x |
| Carhartt | 0.23% | 1.43x |
| Chicos | 0.01% | 1.25x |
| The Childrens Place | 0.02% | 1.22x |
| Mens Wearhouse | 0.02% | 1.16x |
| Journeys | 0.02% | 1.13x |
| Lane Bryant | 0.01% | 1.12x |
| Gap | 0.01% | 1.10x |
| Old Navy | 0.02% | 1.10x |
| LOFT | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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WEBSITES
The Utility Workwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utility Workwear Shoppers audience is carhartt.com.
| Website | Composition | Index |
| carhartt.com | 1.71% | 39.05x |
| stihlusa.com | 3.89% | 25.74x |
| cheaperthandirt.com | 2.54% | 25.03x |
| dewalt.com | 3.25% | 24.91x |
| remington.com | 2.15% | 24.41x |
| kuiu.com | 1.14% | 24.23x |
| deere.com | 1.49% | 23.64x |
| machinerytrader.com | 2.71% | 23.64x |
| stihldealer.net | 2.45% | 22.91x |
| americanhunter.org | 1.94% | 22.56x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.
| Content Affinity | Composition | Index |
| Construction Apparel | 0.60% | 18.37x |
| Home Improvement Contractor | 0.05% | 16.48x |
| Texas Off-Roading | 0.04% | 15.56x |
| Power Tools | 2.70% | 14.99x |
| Auctions & Repossessions | 0.38% | 14.43x |
| Police Gear | 1.78% | 14.30x |
| Shoes & Accessories | 1.98% | 14.18x |
| Farming & Agriculture | 0.77% | 13.65x |
| Garden Power Equipment | 4.62% | 13.58x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.62% | 13.47x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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