Explore the Utility Workwear Shoppers Audience
Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.
INTERESTS
The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.
| Interest | Composition | Index |
| Power Tools Shoppers | 35.67% | 23.14x |
| Getting Off the Grid Travelers | 32.71% | 20.86x |
| Home Exterior Design Enthusiasts | 28.44% | 20.53x |
| Spa and Pool Owners | 29.94% | 19.91x |
| Sporting Goods Shoppers | 29.10% | 19.58x |
| Product Manuals Researchers | 29.63% | 19.44x |
| Xtreme Sports Fans | 32.01% | 19.27x |
| Hardware Shoppers | 24.98% | 19.22x |
| Country Home Decorators | 28.53% | 18.95x |
| Big Box Shoppers | 29.89% | 18.76x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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APPAREL RETAILERS
The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.29% | 1.44x |
| Talbots | 0.03% | 1.35x |
| Lululemon | 0.03% | 1.34x |
| American Eagle Outfitters | 0.03% | 1.23x |
| Chicos | 0.03% | 1.19x |
| Forever 21 | 0.02% | 1.15x |
| Dressbarn | 0.02% | 1.13x |
| White House Black Market | 0.03% | 1.13x |
| Buckle | 0.03% | 1.08x |
| Victoria's Secret | 0.06% | 1.07x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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WEBSITES
The Utility Workwear Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.
| Website | Composition | Index |
| waterskimag.com | 1.15% | 47.71x |
| sportrider.com | 1.44% | 47.49x |
| bitlanders.com | 1.11% | 47.20x |
| carhartt.com | 3.58% | 45.13x |
| superstreetbike.com | 1.37% | 44.89x |
| streetchopperweb.com | 1.35% | 41.31x |
| tractorsupply.com | 1.04% | 38.48x |
| vortexoptics.com | 1.15% | 35.51x |
| sportsmanswarehouse.com | 3.06% | 35.11x |
| midwestboots.com | 1.52% | 32.95x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.06% | 22.02x |
| Construction Apparel | 1.55% | 20.28x |
| Power Tools | 4.22% | 16.46x |
| Home Improvement Contractor | 0.28% | 16.09x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 2.62% | 14.79x |
| Garden Power Equipment | 8.44% | 14.78x |
| Discount Shopping | 0.92% | 14.70x |
| Flags & Trump | 0.07% | 14.11x |
| Shoes & Accessories | 3.99% | 14.02x |
| Police Gear | 3.50% | 14.00x |
Composition Percentage:
The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
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DEMOGRAPHICS
The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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