Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 2.7 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Christmas Lights Shoppers.

Interest Composition Index
Christmas Lights Shoppers 26.63% 25.29x
Hardware Shoppers 22.05% 23.74x
Home Exterior Design Enthusiasts 23.58% 23.61x
Country Home Decorators 26.35% 22.19x
Sporting Goods Shoppers 22.42% 21.69x
Online Home Decor Shoppers 18.34% 21.40x
Power Tools Shoppers 30.83% 21.40x
Discount Big Box Shoppers 22.19% 21.12x
Ebay Shoppers 25.18% 21.09x
Spa and Pool Owners 25.93% 21.01x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.36x
Maurices 0.05% 1.34x
Jos A. Bank Clothiers 0.02% 1.32x
Carhartt 0.28% 1.31x
Dressbarn 0.02% 1.17x
Mens Wearhouse 0.03% 1.12x
Old Navy 0.04% 1.10x
Express 0.02% 1.07x
Gap 0.02% 1.02x
Lane Bryant 0.02% 1.02x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is rei.com.

Website Composition Index
rei.com 1.21% 35.86x
weathertech.com 1.28% 34.32x
keenfootwear.com 2.88% 33.20x
llbean.com 2.45% 31.53x
impactguns.com 1.07% 29.34x
officedepot.com 2.63% 27.14x
crainsdetroit.com 1.32% 27.04x
gunbroker.com 3.06% 25.12x
greeningz.com 1.12% 23.80x
autoanything.com 2.90% 23.24x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.04% 17.31x
Custom Gifts 0.05% 16.88x
Lighting & Power 0.09% 16.53x
Chef & Restaurant Resources 0.04% 15.81x
Bathrooms & Plumbing 0.06% 15.45x
Party Suppliers 0.05% 15.42x
Trucks 0.18% 15.37x
Car Keys, Locks & Remotes 0.14% 14.47x
Shoes & Accessories 0.19% 14.07x
Power Tools 1.57% 13.83x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male