Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 28.99% 18.26x
Outdoors Enthusiasts 30.59% 16.61x
Xtreme Sports Fans 26.29% 14.96x
Archery Enthusiasts 25.11% 14.80x
Leather Goods Shoppers 24.29% 14.45x
Winter Apparel Shoppers 28.61% 14.42x
GMC Vehicle Shopper 24.41% 14.08x
Reusable Drinkware Shoppers 25.77% 14.03x
Jeep Vehicle Shoppers 22.17% 14.00x
Quads and ATV Enthusiasts 26.09% 13.80x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.34x
LL Bean 0.01% 1.33x
Supreme 0.00% 1.31x
Express Outlets 0.00% 1.30x
Carhartt 0.24% 1.30x
REI 0.02% 1.22x
Urban Outfitters 0.04% 1.16x
Ralph Lauren 0.01% 1.12x
Chicos 0.05% 1.11x
The North Face 0.02% 1.10x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is popularculturetalk.com.

Website Composition Index
popularculturetalk.com 1.89% 97.66x
truckgadets.com 1.26% 96.19x
counttravel.com 1.77% 95.50x
racingmasters.net 2.05% 94.68x
bravegarden.com 1.49% 93.45x
catsdogsandpets.com 2.00% 92.19x
lifestylerunner.com 1.75% 91.88x
mamasabe.net 2.63% 91.79x
musivisa.com 2.47% 91.26x
draftseason.com 2.27% 91.05x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 3.85% 18.11x
Rural Living 0.29% 17.44x
Sports - Skiing, Snowboarding 0.05% 13.92x
Handyman Tools 0.05% 13.82x
Police Gear 6.11% 13.64x
Power Tools 6.84% 13.56x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 5.08% 13.04x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 4.92% 11.87x
Motorcycle Lifestyle Researchers 9.36% 11.77x
Recreational Motor Sport Enthusiasts 3.81% 11.75x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female