Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 32.70% 22.36x
Product Manuals Researchers 25.68% 19.96x
Work Boots & Safety Footwear Shoppers 40.13% 19.90x
Home Exterior Design Enthusiasts 31.69% 19.90x
Getting Off the Grid Travelers 36.01% 19.39x
Archery Enthusiasts 30.41% 19.31x
Off the Grid Living Enthusiasts 24.91% 19.27x
Home Brewing Enthusiasts 24.21% 19.00x
Hardware Shoppers 26.72% 18.89x
Sporting Goods Shoppers 29.18% 18.85x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Maurices.

Location Composition Index
Maurices 0.03% 1.50x
Carhartt 0.23% 1.43x
Chicos 0.01% 1.25x
The Childrens Place 0.02% 1.22x
Mens Wearhouse 0.02% 1.16x
Journeys 0.02% 1.13x
Lane Bryant 0.01% 1.12x
Gap 0.01% 1.10x
Old Navy 0.02% 1.10x
LOFT 0.01% 1.07x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is carhartt.com.

Website Composition Index
carhartt.com 1.71% 39.05x
stihlusa.com 3.89% 25.74x
cheaperthandirt.com 2.54% 25.03x
dewalt.com 3.25% 24.91x
remington.com 2.15% 24.41x
kuiu.com 1.14% 24.23x
deere.com 1.49% 23.64x
machinerytrader.com 2.71% 23.64x
stihldealer.net 2.45% 22.91x
americanhunter.org 1.94% 22.56x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 0.60% 18.37x
Home Improvement Contractor 0.05% 16.48x
Texas Off-Roading 0.04% 15.56x
Power Tools 2.70% 14.99x
Auctions & Repossessions 0.38% 14.43x
Police Gear 1.78% 14.30x
Shoes & Accessories 1.98% 14.18x
Farming & Agriculture 0.77% 13.65x
Garden Power Equipment 4.62% 13.58x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.62% 13.47x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male