Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 492.9 Thousand Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 492.9 thousand unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 38.17% 82.77x
Retired Budget Healthcare Shoppers 37.12% 53.97x
San Francisco Activities Researchers 18.10% 53.97x
Retired Government Employees 11.14% 50.00x
Retirement Financial Account Researchers 12.15% 49.08x
Lawn and Home Pest Control Researchers 23.71% 48.73x
Cold and Flu Prevention Researchers 18.17% 48.25x
Identity Theft Protection Researchers 25.86% 45.44x
Breast Cancer Fund Raisers 15.13% 42.83x
Retirees 22.84% 40.61x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.03% 3.20x
Maurices 0.04% 1.90x
Old Navy 0.01% 1.13x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is dailyresearchplot.com.

Website Composition Index
dailyresearchplot.com 2.79% 27.71x
avantisvideo.com 8.17% 26.51x
statnews.com 3.26% 25.45x
nationalgeographic.com 3.05% 23.70x
detroit.cbslocal.com 1.40% 23.52x
informnny.com 1.83% 22.19x
desertsun.com 12.52% 20.70x
azfamily.com 9.48% 20.42x
revengeofthebirds.com 2.27% 20.32x
news24.com 1.48% 20.27x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Celebrity Gossip.

Content Affinity Composition Index
Celebrity Gossip 0.20% 16.66x
Nature & Wildlife 1.36% 15.77x
Assorted Topics (Events, Tickets, Fitness) 3.46% 13.79x
Community Planning & Transportation 0.22% 11.77x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.73% 11.62x
Voting Information 18.71% 10.29x
Health Issues Cluster 6.91% 9.83x
Parenting & Healthy Eating 38.86% 9.44x
Small Business Resources 4.84% 9.43x
Healthcare - Dermatology & Aging 1.54% 9.39x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male