Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Sporting Goods Shoppers.

Interest Composition Index
Sporting Goods Shoppers 27.01% 73.81x
Power Tools Shoppers 34.31% 71.10x
Home Exterior Design Enthusiasts 25.18% 70.77x
Getting Off the Grid Travelers 30.66% 69.00x
Ski House Second Home Owners 22.26% 67.52x
Hardware Shoppers 22.99% 67.28x
Marines 24.82% 66.01x
Realtors & Real Estate Researchers 25.18% 65.24x
Kitchen Stove Shoppers 25.18% 64.90x
Home Brewing Enthusiasts 26.64% 64.33x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.35% 2.10x
American Eagle Outfitters 0.01% 1.42x
Maurices 0.02% 1.34x
Victoria's Secret 0.01% 1.02x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is carhartt.com.

Website Composition Index
carhartt.com 2.22% 42.82x
511tactical.com 1.17% 35.22x
sportsmanswarehouse.com 1.49% 34.34x
stihlusa.com 4.91% 26.76x
cheaperthandirt.com 3.40% 26.69x
dewalt.com 4.03% 25.77x
deere.com 1.97% 25.72x
remington.com 2.70% 25.13x
bobstores.com 1.09% 24.95x
kuiu.com 1.40% 24.93x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Garden Power Equipment.

Content Affinity Composition Index
Garden Power Equipment 6.93% 29.80x
Hunting 8.39% 23.53x
Gun Enthusiast - Rifles & Ammo 9.85% 23.24x
Rural Living 0.04% 22.20x
Online Ticket Buyers 4.74% 21.85x
Gun Enthusiast - Hunting & Self Defense 14.23% 21.34x
US Military Cluster 8.03% 19.41x
Fishing 4.01% 18.49x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 6.20% 18.46x
Furniture Shopping 12.77% 18.44x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male