Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 37.13% 25.41x
Outdoors Enthusiasts 35.25% 21.87x
Leather Goods Shoppers 30.93% 21.65x
Home Exterior Design Enthusiasts 27.69% 21.28x
Big Box Shoppers 29.49% 21.23x
Sporting Goods Shoppers 30.59% 20.99x
Spa and Pool Owners 29.48% 20.77x
Product Manuals Researchers 29.30% 20.73x
Off the Grid Living Enthusiasts 28.04% 20.73x
Winter Apparel Shoppers 31.29% 20.61x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.32x
Mens Wearhouse 0.55% 1.31x
Bonobos 0.09% 1.29x
Jos A. Bank Clothiers 0.31% 1.26x
Buckle 0.28% 1.23x
White House Black Market 0.35% 1.21x
Johnston and Murphy 0.48% 1.18x
Eddie Bauer 0.03% 1.10x
Patagonia 0.01% 1.07x
REI 0.02% 1.06x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 2.17% 50.76x
sportrider.com 2.75% 50.08x
superstreetbike.com 2.56% 49.33x
streetchopperweb.com 2.48% 49.28x
carhartt.com 6.44% 46.38x
bitlanders.com 2.59% 44.62x
cabelas.com 1.33% 39.39x
tractorsupply.com 1.92% 36.69x
keenfootwear.com 2.54% 35.68x
vortexoptics.com 2.15% 34.46x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.18% 21.22x
Construction Apparel 2.35% 18.56x
Handyman Tools 0.03% 15.07x
Power Tools 4.98% 14.73x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 3.76% 13.84x
Sports Apparel 0.59% 13.62x
Sports - Skiing, Snowboarding 0.02% 13.38x
Police Gear 4.53% 13.35x
Home Improvement Contractor 1.14% 13.25x
Action Sports 1.59% 12.97x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male