Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Power Tools Shoppers.

Interest Composition Index
Power Tools Shoppers 36.81% 28.01x
Getting Off the Grid Travelers 22.53% 25.62x
Home Exterior Design Enthusiasts 28.81% 24.45x
Sporting Goods Shoppers 29.08% 23.99x
Spa and Pool Owners 30.43% 23.98x
Big Box Shoppers 30.39% 23.27x
Hardware Shoppers 26.83% 23.24x
Product Manuals Researchers 30.37% 23.16x
Leather Goods Shoppers 30.77% 23.08x
Xtreme Sports Fans 32.94% 22.99x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.37% 1.48x
REI 0.01% 1.37x
Eddie Bauer 0.02% 1.36x
Talbots 0.03% 1.22x
Chicos 0.04% 1.17x
Dressbarn 0.03% 1.17x
The North Face 0.01% 1.15x
Lululemon 0.03% 1.10x
Ralph Lauren 0.01% 1.09x
American Eagle Outfitters 0.04% 1.08x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is waterskimag.com.

Website Composition Index
waterskimag.com 1.51% 52.89x
sportrider.com 1.91% 52.35x
superstreetbike.com 1.80% 49.66x
streetchopperweb.com 1.74% 49.39x
carhartt.com 4.55% 49.33x
bitlanders.com 1.88% 46.32x
cabelas.com 1.01% 43.97x
tractorsupply.com 1.43% 40.96x
benchmade.com 1.22% 38.84x
vortexoptics.com 1.57% 38.09x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.14% 25.33x
Construction Apparel 1.98% 20.60x
Handyman Tools 0.02% 17.70x
Home Improvement Contractor 0.77% 16.12x
Power Tools 4.63% 16.11x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.97% 15.37x
Sports - Skiing, Snowboarding 0.02% 15.36x
Flags & Trump 0.07% 14.50x
Sports Apparel 0.51% 14.43x
Discount Shopping 1.89% 14.02x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male