Dstillery Audiences

UTILITY WORKWEAR SHOPPERS

Audience Size: 3 Million Devices

Explore the Utility Workwear Shoppers Audience

Below you'll find more information about the Utility Workwear Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Utility Workwear Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Utility Workwear Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Utility Workwear Shoppers audience is Outdoors Enthusiasts.

Interest Composition Index
Outdoors Enthusiasts 29.65% 15.09x
Xtreme Sports Fans 24.62% 13.82x
Archery Enthusiasts 23.28% 13.61x
Leather Goods Shoppers 23.16% 12.95x
Sporting Goods Shoppers 20.55% 12.81x
Jeep Vehicle Shoppers 22.24% 12.67x
Motorcycle Enthusiasts 21.97% 12.58x
Reusable Drinkware Shoppers 24.21% 12.55x
Quads and ATV Enthusiasts 25.24% 12.50x
Ski House Second Home Owners 20.17% 12.48x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Interest attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Utility Workwear Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Utility Workwear Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.31x
Carhartt 0.22% 1.29x
Gymboree 0.03% 1.22x
REI 0.02% 1.16x
Calvin Klein 0.01% 1.15x
Hollister 0.01% 1.15x
Coach 0.05% 1.10x
Abercrombie & Fitch 0.01% 1.09x
American Eagle Outfitters 0.04% 1.08x
Free People 0.01% 1.08x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Location attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Utility Workwear Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Utility Workwear Shoppers audience is duluthtrading.com.

Website Composition Index
duluthtrading.com 0.26% 114.44x
chewy.com 0.57% 108.01x
northerntool.com 0.47% 107.17x
zappos.com 0.60% 105.23x
popularculturetalk.com 2.49% 104.92x
ups.com 0.68% 103.85x
truckgadets.com 1.67% 103.83x
titansclubhouse.com 0.79% 103.38x
counttravel.com 2.34% 103.15x
racingmasters.net 2.72% 102.33x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Web attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Utility Workwear Shoppers audience is Construction Apparel.

Content Affinity Composition Index
Construction Apparel 3.72% 18.02x
Rural Living 0.26% 16.28x
Assorted Topics #11867 (Horoscopes, Online Arcade Games, Quizzes) 5.18% 15.75x
Police Gear 5.63% 13.14x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 4.34% 12.92x
Power Tools 6.73% 12.73x
Handyman Tools 0.06% 12.29x
Sports - Skiing, Snowboarding 0.05% 12.00x
Motorcycle Lifestyle Researchers 11.07% 11.85x
Hunting 8.82% 11.25x
Composition Percentage: The overlap percentage between the Utility Workwear Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Utility Workwear Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Utility Workwear Shoppers audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999