Dstillery Audiences

VACATION PLANNERS

Audience Size: 4 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 59.83% 46.70x
Vacation Rental Accommodation Researchers 58.50% 46.26x
Flight and Hotel Shoppers 55.62% 39.99x
Travel Researchers 50.66% 38.25x
Realtors & Real Estate Researchers 42.51% 35.94x
Home Buyers 44.10% 34.68x
Home Custom Bedroom Decorators 38.12% 34.30x
Custom Home Lighting Shoppers 38.12% 34.26x
Affordable Hotel Bookers 48.30% 34.09x
Apartment Furniture Shoppers 42.31% 32.85x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is REI.

Location Composition Index
REI 0.01% 1.53x
Madewell 0.02% 1.52x
Chicos 0.04% 1.50x
White House Black Market 0.05% 1.49x
Jos A. Bank Clothiers 0.04% 1.35x
Talbots 0.03% 1.34x
Urban Outfitters 0.03% 1.34x
Ann Taylor 0.01% 1.31x
American Apparel 0.02% 1.30x
Lululemon 0.03% 1.27x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 13.20% 62.79x
vrbo.com 29.60% 50.90x
hyatt.com 4.66% 48.98x
vacationidea.com 1.35% 48.82x
omnihotels.com 1.69% 47.14x
viator.com 2.45% 42.72x
swimoutlet.com 1.73% 41.30x
meyerre.com 1.78% 39.04x
alaskaair.com 5.16% 37.18x
toysrus.com 3.30% 36.72x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 13.29% 33.18x
South Carolina Travel 0.25% 26.09x
Caribbean Vacation 5.06% 22.20x
Mexico Travel 0.55% 19.11x
ISPs & Local Services 0.04% 18.98x
San Francisco Tourism 1.58% 18.85x
National Parks 3.30% 17.53x
South Carolina Beach Travel 2.84% 17.46x
Home Office Products 0.25% 15.83x
European Museums, Restaurants & Events 2.39% 15.41x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female