Dstillery Audiences

VACATION PLANNERS

Audience Size: 3.5 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 50.51% 37.07x
Home Lending Researchers 58.74% 36.84x
Work Hard, Play Hard Travelers 50.75% 34.33x
Family Adventures Travelers 50.77% 33.64x
Flight and Hotel Shoppers 55.00% 32.96x
Work Comes First Travelers 47.32% 31.39x
Travel Researchers 47.88% 30.72x
Realtors & Real Estate Researchers 40.16% 28.63x
Home Buyers 43.51% 27.55x
Apartment Furniture Shoppers 36.98% 26.85x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Carhartt.

Location Composition Index
Carhartt 0.12% 1.19x
Old Navy 0.01% 1.19x
Mens Wearhouse 0.01% 0.94x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 8.38% 55.07x
vrbo.com 20.06% 45.22x
meyerre.com 1.40% 39.60x
hyatt.com 1.51% 37.41x
viator.com 1.28% 35.55x
alaskaair.com 3.42% 32.43x
southwest.com 11.77% 32.12x
hotelguides.com 1.98% 30.66x
visitmusiccity.com 1.19% 30.24x
yourcabin.com 1.20% 29.29x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 8.50% 33.92x
England Tourism 0.03% 21.34x
Caribbean Vacation 6.00% 20.40x
National Parks 2.53% 20.03x
Mexico Travel 0.41% 19.71x
San Francisco Tourism 0.79% 19.44x
South Carolina Travel 0.13% 18.98x
South Carolina Beach Travel 2.02% 18.82x
European Museums, Restaurants & Events 1.96% 17.00x
Colorado Snow 2.17% 16.50x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female