Dstillery Audiences

VACATION PLANNERS

Audience Size: 5.7 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.7 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 41.42% 25.68x
Realtors & Real Estate Researchers 26.76% 19.33x
Home Buyers 26.64% 18.72x
Affordable Hotel Bookers 36.27% 18.56x
Home Decor Shoppers 26.51% 18.10x
Flight and Hotel Shoppers 62.29% 18.05x
Online Home Decor Shoppers 24.42% 17.56x
Apartment Furniture Shoppers 26.28% 17.56x
Sporting Goods Shoppers 25.43% 17.54x
Hardware Shoppers 23.90% 17.24x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Everlane.

Location Composition Index
Everlane 0.00% 1.52x
The North Face 0.03% 1.44x
REI 0.02% 1.41x
Columbia 0.01% 1.30x
Chicos 0.06% 1.30x
Tommy Bahama 0.03% 1.30x
LL Bean 0.01% 1.24x
LOFT 0.04% 1.24x
Urban Outfitters 0.04% 1.22x
Madewell 0.02% 1.18x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is vacationrentalpros.com.

Website Composition Index
vacationrentalpros.com 1.08% 45.55x
tripping.com 2.58% 42.16x
vacationrentals.com 1.58% 40.82x
homeaway.com 27.51% 36.82x
starwoodhotels.com 2.49% 35.28x
whatscheaper.com 1.10% 34.98x
meyerre.com 1.66% 34.90x
hyatt.com 13.93% 34.41x
ebags.com 1.33% 34.24x
bestparking.com 1.31% 32.75x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 27.46% 17.39x
South Carolina Travel 0.67% 16.08x
Washington D.C. Hotels 0.04% 14.28x
Caribbean Vacation 3.77% 13.45x
San Francisco Tourism 2.67% 11.66x
National Parks 3.61% 11.28x
Mexico Travel 1.01% 11.14x
South Carolina Beach Travel 3.47% 11.04x
European Museums, Restaurants & Events 3.54% 10.70x
Travel Adventure 16.21% 10.52x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female