Dstillery Audiences

VACATION PLANNERS

Audience Size: 1.5 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 17.48% 33.31x
Work Hard, Play Hard Travelers 24.45% 30.04x
Home Lending Researchers 28.34% 28.75x
Flight and Hotel Shoppers 39.44% 28.36x
Home Buyers 20.25% 25.12x
Family Adventures Travelers 14.12% 24.01x
Airbnb Researchers 21.02% 22.91x
Realtors & Real Estate Researchers 13.40% 22.65x
Work Comes First Travelers 10.31% 21.68x
Travel Researchers 26.06% 21.01x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.79x
White House Black Market 0.01% 1.56x
LOFT 0.01% 1.51x
Express 0.01% 1.34x
Urban Outfitters 0.01% 1.34x
Carhartt 0.11% 1.28x
Zumiez 0.02% 1.04x
Journeys 0.01% 1.01x
Victoria's Secret 0.02% 0.99x
Maurices 0.02% 0.90x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is hotels.com.

Website Composition Index
hotels.com 1.68% 30.93x
blackmountainnews.com 1.14% 29.70x
expedia.com 2.92% 28.08x
familyvacationcritic.com 6.04% 27.80x
starcourier.com 1.12% 23.96x
buckeyextra.com 1.32% 23.03x
fsunews.com 1.45% 22.91x
redwoodfallsgazette.com 1.23% 22.70x
marconews.com 1.32% 22.61x
ardmoreite.com 1.01% 22.58x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.14% 25.20x
Caribbean Vacation 2.40% 22.89x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.18% 20.33x
Sports - Golf, Hunting, Fishing 0.06% 15.62x
US Soccer 0.27% 14.87x
Assorted Topics (Elderly, Europe, Viral Media) 0.06% 12.88x
Weather Information 0.06% 12.54x
Minnesota Community Business Cluster 0.32% 12.13x
South Carolina Travel 0.07% 12.06x
Winter Sports & Gear 0.19% 11.99x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female