Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.2 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 23.64% 36.76x
Work Hard, Play Hard Travelers 30.17% 34.59x
Flight and Hotel Shoppers 40.98% 32.72x
Home Lending Researchers 34.20% 32.46x
Family Adventures Travelers 21.14% 29.93x
Online Directory Searchers 30.54% 28.72x
Home Buyers 24.95% 28.18x
Work Comes First Travelers 16.72% 26.97x
Realtors & Real Estate Researchers 18.73% 25.40x
Home Decor Shoppers 23.38% 24.45x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Kate Spade.

Location Composition Index
Kate Spade 0.01% 1.50x
Talbots 0.02% 1.49x
Eddie Bauer 0.02% 1.44x
J. Crew 0.02% 1.42x
Lululemon 0.01% 1.42x
Jos A. Bank Clothiers 0.02% 1.39x
Coach 0.01% 1.38x
Zumiez 0.03% 1.33x
Chicos 0.03% 1.29x
Dressbarn 0.02% 1.28x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is hotwire.com.

Website Composition Index
hotwire.com 1.06% 41.94x
hotels.com 5.66% 34.41x
familyvacationcritic.com 5.89% 27.50x
baxterbulletin.com 1.04% 24.24x
vimeo.com 2.95% 22.66x
hiltonheadisland.org 1.55% 19.63x
act.org 1.20% 19.16x
hawaii-guide.com 3.64% 18.66x
thedestinlog.com 1.44% 18.59x
marconews.com 1.14% 18.25x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 1.85% 22.01x
Toronto Tourism 0.09% 20.66x
Beach Vacations 0.12% 18.61x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.60% 15.58x
National Parks 0.12% 15.01x
European Museums, Restaurants & Events 0.07% 14.68x
Mexico Travel 0.05% 13.98x
US Soccer 0.19% 13.79x
Meeting Planning & Hotels 0.06% 13.17x
Medical Supplies 0.03% 13.17x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female