Explore the Vacation Planners Audience
Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vacation Planners audience.
INTERESTS
The Vacation Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 31.62% | 34.08x |
| Work Hard, Play Hard Travelers | 38.90% | 33.18x |
| Flight and Hotel Shoppers | 44.65% | 33.17x |
| Home Lending Researchers | 39.98% | 32.90x |
| Family Adventures Travelers | 30.23% | 30.22x |
| Work Comes First Travelers | 25.62% | 27.67x |
| Online Directory Searchers | 32.31% | 27.33x |
| Home Buyers | 30.79% | 27.18x |
| Apartment Furniture Shoppers | 24.56% | 26.36x |
| Realtors & Real Estate Researchers | 25.61% | 26.01x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Curious about what else the Vacation Planners audience is interested in?
Sign Up
APPAREL RETAILERS
The Vacation Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vacation Planners audience is Gap.
| Location | Composition | Index |
| Gap | 0.03% | 1.57x |
| Eddie Bauer | 0.02% | 1.57x |
| Jos A. Bank Clothiers | 0.02% | 1.47x |
| Coach | 0.01% | 1.42x |
| Gymboree | 0.02% | 1.39x |
| Talbots | 0.02% | 1.39x |
| Banana Republic | 0.03% | 1.37x |
| Victoria's Secret | 0.04% | 1.35x |
| H&M | 0.02% | 1.32x |
| Buckle | 0.03% | 1.29x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Want to find more of the Vacation Planners audience in the real world?
Sign Up
WEBSITES
The Vacation Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vacation Planners audience is hotwire.com.
| Website | Composition | Index |
| hotwire.com | 2.99% | 39.90x |
| jetsetter.com | 1.65% | 36.29x |
| hilton.com | 2.49% | 33.93x |
| hotels.com | 13.41% | 32.54x |
| reservations.com | 1.35% | 32.30x |
| overstock.com | 1.06% | 29.25x |
| familyvacationcritic.com | 6.01% | 26.63x |
| burkedecor.com | 1.33% | 23.77x |
| vimeo.com | 5.76% | 23.45x |
| officedepot.com | 2.69% | 22.77x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Want to see more of the websites the Vacation Planners audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.36% | 22.32x |
| South Carolina Beach Travel | 0.08% | 21.09x |
| Caribbean Vacation | 1.46% | 18.81x |
| Auctions & Repossessions | 0.05% | 18.49x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.04% | 18.37x |
| Toronto Tourism | 0.18% | 17.90x |
| Mid-Atlantic Beaches | 0.07% | 17.71x |
| Custom Gifts | 0.09% | 17.39x |
| Furniture Shopping | 1.55% | 17.27x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.05% | 17.00x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Want to see more of the Content Affinities the Vacation Planners audience visits?
Sign Up
DEMOGRAPHICS
The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
Interested in seeing other characteristics of the Vacation Planners audience?
Sign Up