Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.6 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 58.37% 66.32x
Vacation Rental Accommodation Researchers 59.56% 65.93x
Flight and Hotel Shoppers 55.38% 53.25x
Travel Researchers 48.70% 50.10x
Home Custom Bedroom Decorators 36.35% 46.70x
Custom Home Lighting Shoppers 36.47% 46.47x
Realtors & Real Estate Researchers 39.50% 45.35x
Affordable Hotel Bookers 48.10% 45.20x
Nashville Activity Researchers 35.28% 44.18x
Home Buyers 39.98% 42.36x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.51% 1.69x
Johnston and Murphy 0.23% 1.59x
Bonobos 0.10% 1.57x
Intermix 0.01% 1.41x
White House Black Market 0.32% 1.39x
Chicos 0.09% 1.34x
Mens Wearhouse 0.65% 1.33x
Club Monaco 0.02% 1.30x
Patagonia 0.02% 1.27x
Talbots 0.06% 1.26x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is vacationrentals.com.

Website Composition Index
vacationrentals.com 1.82% 75.51x
tripping.com 2.50% 73.31x
homeaway.com 30.63% 67.40x
starwoodhotels.com 2.19% 61.34x
vacationrentalpros.com 1.61% 59.06x
hyatt.com 12.67% 57.66x
sterlingresorts.com 1.19% 54.58x
ebags.com 1.23% 54.48x
whatscheaper.com 1.01% 54.45x
bestparking.com 1.14% 53.36x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 29.82% 35.22x
South Carolina Travel 0.67% 32.43x
Washington D.C. Hotels 0.03% 27.07x
Caribbean Vacation 6.56% 25.06x
Mexico Travel 1.09% 21.21x
San Francisco Tourism 3.11% 20.48x
European Museums, Restaurants & Events 4.16% 18.06x
National Parks 4.91% 17.74x
South Carolina Beach Travel 4.45% 17.48x
Home Office Products 0.52% 17.23x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female