Dstillery Audiences

VACATION PLANNERS

Audience Size: 3.4 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 57.20% 38.41x
Vacation Rental Accommodation Researchers 48.87% 37.19x
Flight and Hotel Shoppers 52.67% 36.46x
Work Hard, Play Hard Travelers 51.10% 36.23x
Family Adventures Travelers 50.71% 35.51x
Work Comes First Travelers 45.99% 33.47x
Travel Researchers 47.80% 31.97x
Realtors & Real Estate Researchers 38.51% 30.02x
Home Buyers 40.63% 29.66x
Home Decor Shoppers 38.26% 27.15x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.07x
Chicos 0.01% 1.85x
Maurices 0.02% 1.22x
Victoria's Secret 0.01% 1.17x
Mens Wearhouse 0.01% 1.06x
Carhartt 0.14% 1.05x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 5.12% 54.50x
vrbo.com 13.27% 45.84x
meyerre.com 1.07% 42.85x
southwest.com 8.02% 33.46x
alaskaair.com 1.97% 32.50x
hotelguides.com 1.37% 32.33x
choicehotels.com 7.55% 30.24x
princess.com 1.26% 28.41x
alltrails.com 1.86% 28.17x
nationalparkreservations.com 1.08% 27.63x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 6.43% 35.86x
Caribbean Vacation 5.82% 22.80x
National Parks 2.11% 21.78x
Mexico Travel 0.35% 21.66x
Fashion & Cosmetics 0.05% 21.06x
San Francisco Tourism 0.55% 20.65x
South Carolina Beach Travel 1.60% 19.63x
European Museums, Restaurants & Events 1.61% 18.91x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.07% 17.92x
South Carolina Travel 0.10% 16.78x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female