Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.6 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 31.62% 34.08x
Work Hard, Play Hard Travelers 38.90% 33.18x
Flight and Hotel Shoppers 44.65% 33.17x
Home Lending Researchers 39.98% 32.90x
Family Adventures Travelers 30.23% 30.22x
Work Comes First Travelers 25.62% 27.67x
Online Directory Searchers 32.31% 27.33x
Home Buyers 30.79% 27.18x
Apartment Furniture Shoppers 24.56% 26.36x
Realtors & Real Estate Researchers 25.61% 26.01x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Gap.

Location Composition Index
Gap 0.03% 1.57x
Eddie Bauer 0.02% 1.57x
Jos A. Bank Clothiers 0.02% 1.47x
Coach 0.01% 1.42x
Gymboree 0.02% 1.39x
Talbots 0.02% 1.39x
Banana Republic 0.03% 1.37x
Victoria's Secret 0.04% 1.35x
H&M 0.02% 1.32x
Buckle 0.03% 1.29x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is hotwire.com.

Website Composition Index
hotwire.com 2.99% 39.90x
jetsetter.com 1.65% 36.29x
hilton.com 2.49% 33.93x
hotels.com 13.41% 32.54x
reservations.com 1.35% 32.30x
overstock.com 1.06% 29.25x
familyvacationcritic.com 6.01% 26.63x
burkedecor.com 1.33% 23.77x
vimeo.com 5.76% 23.45x
officedepot.com 2.69% 22.77x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.36% 22.32x
South Carolina Beach Travel 0.08% 21.09x
Caribbean Vacation 1.46% 18.81x
Auctions & Repossessions 0.05% 18.49x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.04% 18.37x
Toronto Tourism 0.18% 17.90x
Mid-Atlantic Beaches 0.07% 17.71x
Custom Gifts 0.09% 17.39x
Furniture Shopping 1.55% 17.27x
Assorted Topics (Elderly, Europe, Viral Media) 0.05% 17.00x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female