Dstillery Audiences

VACATION PLANNERS

Audience Size: 3.6 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 60.33% 41.11x
Vacation Rental Accommodation Researchers 54.49% 41.09x
Work Hard, Play Hard Travelers 53.27% 38.43x
Family Adventures Travelers 49.61% 37.32x
Flight and Hotel Shoppers 54.44% 36.51x
Work Comes First Travelers 46.20% 34.16x
Travel Researchers 50.15% 33.58x
Realtors & Real Estate Researchers 40.75% 31.33x
Home Buyers 41.72% 31.21x
Affordable Hotel Bookers 44.94% 29.62x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Chicos.

Location Composition Index
Chicos 0.04% 1.60x
Madewell 0.01% 1.50x
REI 0.01% 1.50x
Lululemon 0.03% 1.40x
Armani 0.01% 1.39x
Kate Spade 0.01% 1.39x
The North Face 0.01% 1.36x
Talbots 0.02% 1.34x
White House Black Market 0.04% 1.28x
Jos A. Bank Clothiers 0.03% 1.26x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 10.19% 57.11x
vrbo.com 23.66% 46.46x
hyatt.com 2.44% 40.71x
meyerre.com 1.54% 38.76x
viator.com 1.78% 36.74x
alaskaair.com 4.15% 33.53x
southwest.com 13.62% 32.41x
visitmusiccity.com 1.46% 31.24x
hotelguides.com 2.34% 30.76x
toysrus.com 1.05% 29.48x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 10.90% 36.00x
South Carolina Travel 0.19% 23.45x
Caribbean Vacation 6.00% 21.18x
National Parks 3.13% 20.09x
Mexico Travel 0.52% 19.84x
South Carolina Beach Travel 2.48% 19.71x
San Francisco Tourism 1.16% 18.75x
London Tourism 0.15% 17.58x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 17.38x
England Tourism 0.03% 17.07x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female