Dstillery Audiences

VACATION PLANNERS

Audience Size: 5.5 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 57.82% 33.04x
Vacation Rental Accommodation Researchers 54.27% 32.69x
Work Hard, Play Hard Travelers 53.63% 30.24x
Family Adventures Travelers 52.21% 29.15x
Flight and Hotel Shoppers 57.76% 28.66x
Travel Researchers 50.18% 27.42x
Work Comes First Travelers 48.65% 26.86x
Realtors & Real Estate Researchers 42.58% 25.61x
Home Buyers 46.37% 24.34x
Home Custom Bedroom Decorators 36.28% 24.27x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.51x
Lululemon 0.04% 1.39x
REI 0.01% 1.38x
Bonobos 0.01% 1.34x
Tommy Bahama 0.02% 1.28x
Jos A. Bank Clothiers 0.04% 1.27x
Ann Taylor 0.02% 1.25x
Brooks Brothers 0.03% 1.23x
Madewell 0.02% 1.23x
White House Black Market 0.07% 1.22x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 8.59% 41.55x
vrbo.com 20.55% 35.54x
hyatt.com 2.85% 32.66x
omnihotels.com 1.05% 31.57x
meyerre.com 1.33% 29.46x
viator.com 1.69% 29.35x
swimoutlet.com 1.11% 28.03x
alaskaair.com 3.74% 26.82x
southwest.com 12.33% 26.19x
visitmusiccity.com 1.43% 25.16x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 9.90% 26.71x
South Carolina Travel 0.18% 19.27x
Caribbean Vacation 4.79% 17.53x
San Francisco Tourism 1.18% 15.57x
Mexico Travel 0.45% 15.53x
South Carolina Beach Travel 2.35% 15.23x
National Parks 2.76% 15.05x
ISPs & Local Services 0.02% 14.38x
European Museums, Restaurants & Events 2.02% 13.06x
Home Office Products 0.19% 12.94x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female