Explore the Vacation Planners Audience
Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 884.9 thousand unique devices whose actions qualify for the Vacation Planners audience.
INTERESTS
The Vacation Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vacation Planners audience is Luxury Hotel Guests.
| Interest | Composition | Index |
| Luxury Hotel Guests | 75.30% | 95.98x |
| Sightseeing Travelers | 43.41% | 66.02x |
| Travel Researchers | 34.83% | 63.40x |
| Luxury Travel Researchers | 36.25% | 61.36x |
| Luxury Second Home Owners | 32.25% | 54.01x |
| Airbnb Researchers | 32.11% | 48.52x |
| Travel Guide and Review Readers | 40.25% | 46.36x |
| Family Adventures Travelers | 16.01% | 44.65x |
| Work Comes First Travelers | 11.77% | 44.17x |
| Hawaii Trip Planners | 37.74% | 43.10x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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APPAREL RETAILERS
The Vacation Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vacation Planners audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 2.01x |
| White House Black Market | 0.02% | 1.91x |
| Talbots | 0.02% | 1.90x |
| Gap | 0.01% | 1.66x |
| LOFT | 0.01% | 1.64x |
| Old Navy | 0.03% | 1.58x |
| Journeys | 0.03% | 1.39x |
| Express | 0.02% | 1.32x |
| Victoria's Secret | 0.01% | 1.23x |
| Buckle | 0.01% | 1.09x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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WEBSITES
The Vacation Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vacation Planners audience is familyvacationcritic.com.
| Website | Composition | Index |
| familyvacationcritic.com | 10.61% | 75.41x |
| cbayresort.com | 1.44% | 75.08x |
| babycantravel.com | 1.54% | 63.28x |
| priceoftravel.com | 1.27% | 63.13x |
| caribjournal.com | 3.45% | 61.43x |
| oyster.com | 21.01% | 60.91x |
| travelpassionate.com | 1.31% | 56.68x |
| atastefortravel.ca | 1.33% | 55.87x |
| royaltonresorts.com | 3.63% | 55.81x |
| boundlessroads.com | 1.04% | 54.82x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vacation Planners audience is Caribbean Vacation.
| Content Affinity | Composition | Index |
| Caribbean Vacation | 5.06% | 63.75x |
| European Museums, Restaurants & Events | 0.28% | 42.78x |
| Parenting & Children's Activities | 0.39% | 32.55x |
| Travel Adventure | 10.25% | 31.10x |
| Smart Travel | 1.72% | 30.71x |
| Cruise Vacations | 2.81% | 23.48x |
| Canada Shopping - Kitchenware | 0.26% | 23.23x |
| Southern California Tourism | 0.24% | 23.21x |
| New Parents | 1.16% | 23.17x |
| Canadian Universities | 0.16% | 21.65x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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DEMOGRAPHICS
The Vacation Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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