Dstillery Audiences

VACATION PLANNERS

Audience Size: 6.3 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 6.3 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 41.88% 24.64x
Realtors & Real Estate Researchers 26.15% 18.54x
Home Buyers 25.15% 17.99x
Affordable Hotel Bookers 35.78% 17.76x
Flight and Hotel Shoppers 60.93% 17.29x
Home Decor Shoppers 26.39% 17.20x
Online Home Decor Shoppers 23.29% 16.67x
Sporting Goods Shoppers 25.50% 16.63x
Apartment Furniture Shoppers 25.36% 16.62x
Travel Book Readers 0.12% 16.48x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Columbia.

Location Composition Index
Columbia 0.01% 1.58x
Tommy Bahama 0.03% 1.54x
Joe's Jeans 0.01% 1.51x
Chicos 0.06% 1.51x
Patagonia 0.01% 1.45x
REI 0.02% 1.41x
Levi Strauss 0.01% 1.33x
Lorna Jane 0.00% 1.28x
Kate Spade 0.02% 1.24x
Intermix 0.01% 1.22x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is garrettrealty.com.

Website Composition Index
garrettrealty.com 0.21% 49.87x
pueblobonito.com 0.08% 49.75x
islandrealty.com 0.15% 48.16x
oceanreefresorts.com 0.30% 47.75x
ownerdirect.com 0.12% 47.42x
royalshell.com 0.08% 47.04x
carolinamornings.com 0.14% 46.82x
greatoceancondos.com 0.05% 46.60x
discounthawaiicarrental.com 0.05% 46.56x
annamaria.com 0.05% 46.43x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 28.05% 16.90x
South Carolina Travel 0.72% 15.24x
Caribbean Vacation 3.52% 13.62x
Washington D.C. Hotels 0.05% 13.41x
San Francisco Tourism 2.67% 11.14x
National Parks 3.55% 10.64x
Mexico Travel 1.07% 10.63x
South Carolina Beach Travel 3.56% 10.47x
Travel Adventure 15.91% 10.19x
European Museums, Restaurants & Events 3.49% 10.19x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age and income brackets.
Age
18-24
Income
$150,000-$249,999