Dstillery Audiences

VACATION PLANNERS

Audience Size: 884.9 Thousand Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 884.9 thousand unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 75.30% 95.98x
Sightseeing Travelers 43.41% 66.02x
Travel Researchers 34.83% 63.40x
Luxury Travel Researchers 36.25% 61.36x
Luxury Second Home Owners 32.25% 54.01x
Airbnb Researchers 32.11% 48.52x
Travel Guide and Review Readers 40.25% 46.36x
Family Adventures Travelers 16.01% 44.65x
Work Comes First Travelers 11.77% 44.17x
Hawaii Trip Planners 37.74% 43.10x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Lululemon.

Location Composition Index
Lululemon 0.02% 2.01x
White House Black Market 0.02% 1.91x
Talbots 0.02% 1.90x
Gap 0.01% 1.66x
LOFT 0.01% 1.64x
Old Navy 0.03% 1.58x
Journeys 0.03% 1.39x
Express 0.02% 1.32x
Victoria's Secret 0.01% 1.23x
Buckle 0.01% 1.09x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is familyvacationcritic.com.

Website Composition Index
familyvacationcritic.com 10.61% 75.41x
cbayresort.com 1.44% 75.08x
babycantravel.com 1.54% 63.28x
priceoftravel.com 1.27% 63.13x
caribjournal.com 3.45% 61.43x
oyster.com 21.01% 60.91x
travelpassionate.com 1.31% 56.68x
atastefortravel.ca 1.33% 55.87x
royaltonresorts.com 3.63% 55.81x
boundlessroads.com 1.04% 54.82x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 5.06% 63.75x
European Museums, Restaurants & Events 0.28% 42.78x
Parenting & Children's Activities 0.39% 32.55x
Travel Adventure 10.25% 31.10x
Smart Travel 1.72% 30.71x
Cruise Vacations 2.81% 23.48x
Canada Shopping - Kitchenware 0.26% 23.23x
Southern California Tourism 0.24% 23.21x
New Parents 1.16% 23.17x
Canadian Universities 0.16% 21.65x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female