Dstillery Audiences

VACATION PLANNERS

Audience Size: 5.8 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 40.85% 23.53x
Custom Home Lighting Shoppers 26.09% 18.90x
Home Custom Bedroom Decorators 26.09% 18.90x
Realtors & Real Estate Researchers 27.14% 18.89x
Home Buyers 28.56% 18.08x
Home Decor Shoppers 26.78% 17.96x
Affordable Hotel Bookers 35.31% 17.86x
Apartment Furniture Shoppers 26.19% 17.62x
Nashville Activity Researchers 25.89% 17.51x
Online Home Decor Shoppers 24.70% 17.23x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.03% 1.51x
Columbia 0.02% 1.51x
Chicos 0.07% 1.50x
The North Face 0.04% 1.50x
LL Bean 0.01% 1.43x
Kate Spade 0.02% 1.41x
Madewell 0.03% 1.39x
Patagonia 0.02% 1.39x
Jos A. Bank Clothiers 0.22% 1.38x
Lululemon 0.09% 1.36x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is tripping.com.

Website Composition Index
tripping.com 1.98% 47.70x
vacationrentals.com 1.47% 44.39x
starwoodhotels.com 1.99% 42.22x
homeaway.com 26.45% 41.38x
hyatt.com 11.19% 40.35x
ebags.com 1.07% 39.54x
bestparking.com 1.04% 38.27x
exploreasheville.com 1.07% 36.32x
newhomesource.com 1.04% 35.88x
worldmarket.com 2.99% 34.99x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 23.82% 16.91x
South Carolina Travel 0.51% 16.05x
Washington D.C. Hotels 0.03% 15.28x
Caribbean Vacation 3.64% 13.14x
San Francisco Tourism 2.32% 11.91x
South Carolina Beach Travel 2.97% 11.76x
National Parks 3.26% 11.19x
Mexico Travel 0.86% 11.15x
European Museums, Restaurants & Events 3.20% 10.64x
Travel Adventure 14.77% 10.41x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female