Dstillery Audiences

VACATION PLANNERS

Audience Size: 3.9 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 60.71% 47.12x
Vacation Rental Accommodation Researchers 60.48% 46.33x
Flight and Hotel Shoppers 55.10% 39.74x
Travel Researchers 52.80% 37.31x
Realtors & Real Estate Researchers 43.35% 35.21x
Home Custom Bedroom Decorators 39.82% 34.08x
Custom Home Lighting Shoppers 39.81% 34.07x
Home Buyers 43.47% 33.96x
Affordable Hotel Bookers 50.74% 33.20x
Nashville Activity Researchers 38.61% 32.62x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Bonobos.

Location Composition Index
Bonobos 0.14% 1.78x
Jos A. Bank Clothiers 0.43% 1.72x
White House Black Market 0.52% 1.61x
REI 0.02% 1.42x
Johnston and Murphy 0.70% 1.41x
Patagonia 0.01% 1.35x
Mens Wearhouse 0.56% 1.34x
Buckle 0.33% 1.32x
Tommy Bahama 0.03% 1.17x
Madewell 0.01% 1.15x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 15.96% 55.40x
tripping.com 1.16% 52.55x
starwoodhotels.com 1.03% 47.62x
hyatt.com 6.00% 44.63x
vrbo.com 34.78% 44.23x
vacationidea.com 1.68% 43.46x
omnihotels.com 2.14% 42.59x
viator.com 2.99% 38.64x
swimoutlet.com 2.20% 37.28x
islands.com 1.17% 37.28x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 16.89% 31.08x
South Carolina Travel 0.32% 26.65x
Washington D.C. Hotels 0.01% 23.48x
Caribbean Vacation 5.11% 21.75x
Mexico Travel 0.65% 18.78x
San Francisco Tourism 1.85% 18.04x
ISPs & Local Services 0.05% 17.24x
National Parks 3.64% 16.13x
South Carolina Beach Travel 3.23% 15.86x
Mail Order Food 1.58% 15.25x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male