Explore the Vacation Planners Audience
Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vacation Planners audience.
INTERESTS
The Vacation Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 59.83% | 46.70x |
| Vacation Rental Accommodation Researchers | 58.50% | 46.26x |
| Flight and Hotel Shoppers | 55.62% | 39.99x |
| Travel Researchers | 50.66% | 38.25x |
| Realtors & Real Estate Researchers | 42.51% | 35.94x |
| Home Buyers | 44.10% | 34.68x |
| Home Custom Bedroom Decorators | 38.12% | 34.30x |
| Custom Home Lighting Shoppers | 38.12% | 34.26x |
| Affordable Hotel Bookers | 48.30% | 34.09x |
| Apartment Furniture Shoppers | 42.31% | 32.85x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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APPAREL RETAILERS
The Vacation Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vacation Planners audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 1.53x |
| Madewell | 0.02% | 1.52x |
| Chicos | 0.04% | 1.50x |
| White House Black Market | 0.05% | 1.49x |
| Jos A. Bank Clothiers | 0.04% | 1.35x |
| Talbots | 0.03% | 1.34x |
| Urban Outfitters | 0.03% | 1.34x |
| Ann Taylor | 0.01% | 1.31x |
| American Apparel | 0.02% | 1.30x |
| Lululemon | 0.03% | 1.27x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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WEBSITES
The Vacation Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 13.20% | 62.79x |
| vrbo.com | 29.60% | 50.90x |
| hyatt.com | 4.66% | 48.98x |
| vacationidea.com | 1.35% | 48.82x |
| omnihotels.com | 1.69% | 47.14x |
| viator.com | 2.45% | 42.72x |
| swimoutlet.com | 1.73% | 41.30x |
| meyerre.com | 1.78% | 39.04x |
| alaskaair.com | 5.16% | 37.18x |
| toysrus.com | 3.30% | 36.72x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 13.29% | 33.18x |
| South Carolina Travel | 0.25% | 26.09x |
| Caribbean Vacation | 5.06% | 22.20x |
| Mexico Travel | 0.55% | 19.11x |
| ISPs & Local Services | 0.04% | 18.98x |
| San Francisco Tourism | 1.58% | 18.85x |
| National Parks | 3.30% | 17.53x |
| South Carolina Beach Travel | 2.84% | 17.46x |
| Home Office Products | 0.25% | 15.83x |
| European Museums, Restaurants & Events | 2.39% | 15.41x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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DEMOGRAPHICS
The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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