Dstillery Audiences

VACATION PLANNERS

Audience Size: 3.1 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 35.77% 35.47x
Vacation Rental Accommodation Researchers 34.70% 33.96x
Realtors & Real Estate Researchers 27.00% 26.24x
Home Custom Bedroom Decorators 24.17% 26.19x
Affordable Hotel Bookers 33.59% 25.85x
Custom Home Lighting Shoppers 24.99% 25.61x
Home Buyers 27.70% 25.38x
Home Decor Shoppers 26.57% 25.06x
Nashville Activity Researchers 23.40% 24.71x
Apartment Furniture Shoppers 26.44% 24.47x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.35% 1.52x
Mens Wearhouse 0.46% 1.20x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is tripping.com.

Website Composition Index
tripping.com 2.11% 54.81x
vacationrentals.com 1.55% 54.69x
homeaway.com 27.53% 50.95x
vacationrentalpros.com 1.19% 49.99x
starwoodhotels.com 2.08% 49.15x
hyatt.com 11.85% 46.58x
ebags.com 1.10% 43.20x
bestparking.com 1.07% 43.07x
omnihotels.com 4.21% 41.27x
vacationidea.com 3.00% 40.00x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 20.60% 20.54x
Caribbean Vacation 3.84% 15.66x
San Francisco Tourism 2.14% 13.48x
South Carolina Beach Travel 2.91% 12.88x
National Parks 3.19% 12.51x
European Museums, Restaurants & Events 2.99% 12.02x
Travel Adventure 14.66% 11.42x
Mail Order Food 2.10% 11.37x
Assorted Topics (Phone Cards, Construction, Food Reviews) 11.42% 10.94x
Winter Sports & Gear 2.29% 10.94x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female