Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.6 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Flight and Hotel Shoppers.

Interest Composition Index
Flight and Hotel Shoppers 48.65% 34.14x
Work Hard, Play Hard Travelers 41.77% 33.67x
Vacation Rental Accommodation Researchers 33.99% 33.63x
Family Adventures Travelers 34.69% 32.43x
Home Lending Researchers 43.62% 32.42x
Work Comes First Travelers 30.61% 29.78x
Home Buyers 33.15% 27.37x
Online Directory Searchers 34.34% 27.00x
Realtors & Real Estate Researchers 28.23% 26.60x
Apartment Furniture Shoppers 26.06% 26.03x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.94x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is choicehotels.com.

Website Composition Index
choicehotels.com 1.03% 37.98x
hotwire.com 5.14% 35.72x
familyvacationcritic.com 5.07% 34.43x
hilton.com 5.36% 34.36x
jetsetter.com 2.77% 33.14x
reservations.com 3.29% 31.92x
overstock.com 2.62% 30.92x
hotels.com 21.17% 28.72x
airfarewatchdog.com 3.04% 26.58x
oyster.com 3.50% 26.41x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 1.33% 24.80x
Beach Vacations 0.40% 22.09x
National Parks 0.43% 19.88x
South Carolina Beach Travel 0.19% 19.08x
Christian Music 0.07% 18.61x
Furniture Shopping 3.48% 18.41x
Toronto Tourism 0.28% 17.86x
Home Decoration - Crafts & Kids 0.06% 17.56x
Weather Information 0.17% 17.22x
Pre-Built Home Researchers 0.18% 17.09x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female