Explore the Vacation Planners Audience
Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Vacation Planners audience.
INTERESTS
The Vacation Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.
| Interest | Composition | Index |
| Home Lending Researchers | 57.82% | 33.04x |
| Vacation Rental Accommodation Researchers | 54.27% | 32.69x |
| Work Hard, Play Hard Travelers | 53.63% | 30.24x |
| Family Adventures Travelers | 52.21% | 29.15x |
| Flight and Hotel Shoppers | 57.76% | 28.66x |
| Travel Researchers | 50.18% | 27.42x |
| Work Comes First Travelers | 48.65% | 26.86x |
| Realtors & Real Estate Researchers | 42.58% | 25.61x |
| Home Buyers | 46.37% | 24.34x |
| Home Custom Bedroom Decorators | 36.28% | 24.27x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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APPAREL RETAILERS
The Vacation Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vacation Planners audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.51x |
| Lululemon | 0.04% | 1.39x |
| REI | 0.01% | 1.38x |
| Bonobos | 0.01% | 1.34x |
| Tommy Bahama | 0.02% | 1.28x |
| Jos A. Bank Clothiers | 0.04% | 1.27x |
| Ann Taylor | 0.02% | 1.25x |
| Brooks Brothers | 0.03% | 1.23x |
| Madewell | 0.02% | 1.23x |
| White House Black Market | 0.07% | 1.22x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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WEBSITES
The Vacation Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.
| Website | Composition | Index |
| homeaway.com | 8.59% | 41.55x |
| vrbo.com | 20.55% | 35.54x |
| hyatt.com | 2.85% | 32.66x |
| omnihotels.com | 1.05% | 31.57x |
| meyerre.com | 1.33% | 29.46x |
| viator.com | 1.69% | 29.35x |
| swimoutlet.com | 1.11% | 28.03x |
| alaskaair.com | 3.74% | 26.82x |
| southwest.com | 12.33% | 26.19x |
| visitmusiccity.com | 1.43% | 25.16x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 9.90% | 26.71x |
| South Carolina Travel | 0.18% | 19.27x |
| Caribbean Vacation | 4.79% | 17.53x |
| San Francisco Tourism | 1.18% | 15.57x |
| Mexico Travel | 0.45% | 15.53x |
| South Carolina Beach Travel | 2.35% | 15.23x |
| National Parks | 2.76% | 15.05x |
| ISPs & Local Services | 0.02% | 14.38x |
| European Museums, Restaurants & Events | 2.02% | 13.06x |
| Home Office Products | 0.19% | 12.94x |
Composition Percentage:
The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
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DEMOGRAPHICS
The Vacation Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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