Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.8 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 48.87% 37.80x
Vacation Rental Accommodation Researchers 41.04% 37.59x
Family Adventures Travelers 44.91% 36.89x
Home Lending Researchers 52.10% 36.72x
Flight and Hotel Shoppers 54.71% 36.62x
Work Comes First Travelers 40.86% 34.80x
Travel Researchers 44.13% 32.16x
Realtors & Real Estate Researchers 34.21% 30.74x
Home Buyers 39.01% 30.47x
Small Luxury SUV Auto Intenders 11.70% 29.85x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Chicos.

Location Composition Index
Chicos 0.01% 1.55x
Gap 0.01% 1.47x
Buckle 0.01% 1.47x
Maurices 0.02% 1.41x
White House Black Market 0.01% 1.26x
Carhartt 0.13% 1.14x
Mens Wearhouse 0.01% 1.11x
Old Navy 0.01% 1.06x
The Childrens Place 0.01% 1.04x
Victoria's Secret 0.01% 0.98x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 1.14% 64.07x
vrbo.com 3.47% 55.99x
southwest.com 2.56% 43.75x
choicehotels.com 3.21% 42.91x
westmarine.com 1.04% 38.83x
familyvacationcritic.com 8.30% 38.24x
meredith.com 2.06% 37.26x
landwatch.com 1.10% 36.50x
potterybarn.com 1.08% 35.92x
ritzcarlton.com 1.89% 35.66x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 1.54% 28.41x
Caribbean Vacation 2.79% 22.53x
National Parks 0.92% 19.74x
South Carolina Beach Travel 0.60% 18.59x
San Francisco Tourism 0.18% 16.72x
Franchising 0.06% 16.60x
European Museums, Restaurants & Events 0.57% 16.37x
Cheerleading 0.13% 15.85x
Home Printing 0.04% 15.73x
Mexico Travel 0.14% 15.70x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female