Dstillery Audiences

VACATION PLANNERS

Audience Size: 1.2 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Luxury Hotel Guests.

Interest Composition Index
Luxury Hotel Guests 47.26% 108.42x
Luxury Boutique Hotel Researchers 70.90% 79.29x
Egypt Trip Planners 32.28% 61.78x
Sightseeing Travelers 40.22% 59.00x
Luxury Second Home Owners 16.49% 55.40x
Travel Researchers 30.33% 52.80x
Work Comes First Travelers 4.27% 51.71x
Luxury Travel Researchers 33.53% 51.66x
Travel Guide and Review Readers 26.10% 49.97x
Family Adventures Travelers 6.22% 49.44x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Maurices.

Location Composition Index
Maurices 0.01% 0.78x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is familyvacationcritic.com.

Website Composition Index
familyvacationcritic.com 6.30% 66.64x
caribjournal.com 1.30% 58.46x
retailmenot.ca 1.61% 58.41x
royaltonresorts.com 1.67% 58.24x
tripadvisor.ca 10.02% 54.81x
babycantravel.com 1.40% 49.69x
travelmamas.com 1.39% 47.66x
atastefortravel.ca 1.14% 46.60x
travelpassionate.com 1.02% 45.47x
garzablancaresort.com 1.50% 44.83x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Caribbean Vacation.

Content Affinity Composition Index
Caribbean Vacation 2.97% 52.76x
European Museums, Restaurants & Events 0.25% 32.43x
Travel Adventure 6.87% 29.44x
Parenting & Children's Activities 0.22% 28.56x
Smart Travel 1.06% 27.55x
Canadian Universities 0.17% 25.70x
Canada Tax and Finance Research Cluster 0.64% 24.39x
Vegans & Animal Welfare 0.13% 23.76x
Cruise Vacations 2.40% 21.55x
Toronto Tourism 0.12% 21.19x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female