Dstillery Audiences

VACATION PLANNERS

Audience Size: 1.5 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 46.10% 79.90x
Vacation Rental Accommodation Researchers 45.61% 79.89x
Home Lending Researchers 52.56% 77.81x
Work Hard, Play Hard Travelers 50.00% 77.77x
Flight and Hotel Shoppers 54.39% 77.47x
Work Comes First Travelers 42.20% 72.38x
Home Buyers 38.29% 70.12x
Apartment Furniture Shoppers 35.73% 66.58x
Online Home Decor Shoppers 34.27% 66.51x
Home Exterior Design Enthusiasts 36.10% 65.49x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.01% 1.74x
Maurices 0.01% 1.70x
The Childrens Place 0.01% 1.70x
Old Navy 0.01% 1.58x
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is choicehotels.com.

Website Composition Index
choicehotels.com 2.31% 43.83x
meredith.com 1.60% 36.50x
ritzcarlton.com 1.30% 35.98x
hilton.com 10.28% 34.72x
overstock.com 5.21% 33.73x
familyvacationcritic.com 6.16% 33.34x
hotwire.com 8.24% 32.15x
reservations.com 6.09% 30.90x
answersite.com 1.30% 29.33x
purevolume.com 1.03% 29.23x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 7.20% 30.65x
Cruise Vacations 5.24% 26.42x
Furniture & Home Improvement 2.20% 26.37x
Women Shoppers 3.05% 25.97x
Travel Adventure 6.71% 24.74x
Promo Codes 1.46% 23.64x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 2.93% 22.48x
Local Events & Travel Guide 9.88% 21.83x
Franchising 0.04% 21.78x
Philanthropy - Charities & Fundraising 1.34% 21.67x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female