Dstillery Audiences

VACATION PLANNERS

Audience Size: 2.6 Million Devices

Explore the Vacation Planners Audience

Below you'll find more information about the Vacation Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vacation Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vacation Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacation Planners audience is Home Lending Researchers.

Interest Composition Index
Home Lending Researchers 53.28% 29.59x
Work Hard, Play Hard Travelers 50.14% 29.16x
Vacation Rental Accommodation Researchers 42.83% 28.94x
Family Adventures Travelers 48.48% 28.27x
Flight and Hotel Shoppers 54.34% 27.98x
Work Comes First Travelers 44.19% 26.94x
Travel Researchers 46.47% 25.34x
Realtors & Real Estate Researchers 36.51% 23.44x
Home Buyers 38.77% 23.19x
Apartment Furniture Shoppers 34.52% 21.95x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Interest attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacation Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacation Planners audience is Gap.

Location Composition Index
Gap 0.01% 1.76x
Chicos 0.01% 1.57x
LOFT 0.01% 1.44x
Banana Republic 0.01% 1.43x
White House Black Market 0.01% 1.37x
Old Navy 0.02% 1.32x
Victoria's Secret 0.02% 1.31x
Maurices 0.02% 1.12x
Carhartt 0.15% 1.04x
The Childrens Place 0.01% 0.95x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Location attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacation Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacation Planners audience is homeaway.com.

Website Composition Index
homeaway.com 2.92% 49.80x
vrbo.com 8.29% 42.65x
southwest.com 5.39% 31.67x
alaskaair.com 1.04% 30.31x
choicehotels.com 5.27% 29.43x
oregonstateparks.org 1.24% 27.92x
meredith.com 3.65% 27.09x
jossandmain.com 2.40% 26.18x
westmarine.com 1.73% 26.09x
potterybarn.com 2.19% 25.81x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Web attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacation Planners audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 3.57% 27.13x
Caribbean Vacation 4.93% 20.21x
National Parks 1.66% 17.93x
San Francisco Tourism 0.39% 17.01x
Mexico Travel 0.24% 16.21x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.05% 15.88x
South Carolina Beach Travel 1.05% 15.79x
European Museums, Restaurants & Events 1.18% 14.86x
Weather Information 0.86% 14.71x
Cheerleading 0.35% 14.19x
Composition Percentage: The overlap percentage between the Vacation Planners audience and the Content Affinity attribute.
Index: A comparison of the Vacation Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacation Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female