Dstillery Audiences

VACUUM SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Vacuum Shoppers Audience

Below you'll find more information about the Vacuum Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vacuum Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vacuum Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vacuum Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 30.29% 26.11x
Home Exterior Design Enthusiasts 26.45% 25.84x
Online Home Decor Shoppers 23.69% 24.93x
Retired Health Insurance Researchers 27.51% 24.19x
Heart Surgery Researchers 24.02% 24.14x
Country Home Decorators 28.50% 23.82x
Bargain Shopping Researchers 22.68% 23.51x
Retired Assisted Living Shoppers 25.58% 22.99x
Discount Big Box Shoppers 25.33% 22.90x
Big Box Shoppers 28.80% 22.85x
Composition Percentage: The overlap percentage between the Vacuum Shoppers audience and the Interest attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vacuum Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vacuum Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.09x
Composition Percentage: The overlap percentage between the Vacuum Shoppers audience and the Location attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vacuum Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vacuum Shoppers audience is blair.com.

Website Composition Index
blair.com 1.66% 33.12x
weathertech.com 3.67% 29.57x
answersite.com 1.00% 28.15x
petmd.com 6.72% 27.99x
intelius.com 6.60% 27.91x
hammacher.com 1.09% 27.74x
geniuskitchen.com 2.56% 27.62x
postallocations.com 1.21% 27.44x
justanswer.com 3.77% 27.34x
culvers.com 1.41% 26.99x
Composition Percentage: The overlap percentage between the Vacuum Shoppers audience and the Web attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vacuum Shoppers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.14% 26.01x
Holiday Gifts 0.06% 21.19x
Bathrooms & Plumbing 0.23% 19.87x
Chef & Restaurant Resources 0.17% 17.95x
Pharmacy 0.98% 16.66x
Car Keys, Locks & Remotes 0.60% 16.41x
Custom Gifts 0.25% 16.41x
Disease Cluster 0.21% 16.38x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.11% 16.36x
Yard Structures 0.20% 16.21x
Composition Percentage: The overlap percentage between the Vacuum Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vacuum Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female