Explore the Vacuum Shoppers Audience
Below you'll find more information about the Vacuum Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 6.4 million unique devices whose actions qualify for the Vacuum Shoppers audience.
INTERESTS
The Vacuum Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vacuum Shoppers audience is Budget Grocery Shoppers.
| Interest | Composition | Index |
| Budget Grocery Shoppers | 28.68% | 18.36x |
| Blender Shoppers | 31.12% | 17.53x |
| Spa and Pool Owners | 26.85% | 17.53x |
| As Seen on TV Shoppers | 33.51% | 17.27x |
| Retired Health Insurance Researchers | 26.08% | 16.90x |
| Bargain Shopping Researchers | 24.90% | 16.89x |
| New Homeowners | 30.73% | 16.57x |
| Lawn & Garden Enthusiasts | 27.13% | 16.29x |
| Pet Food Shoppers | 30.11% | 16.26x |
| Discount Big Box Shoppers | 22.40% | 16.13x |
Composition Percentage:
The overlap percentage between the Vacuum Shoppers audience and the Interest attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
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APPAREL RETAILERS
The Vacuum Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vacuum Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.10x |
| LL Bean | 0.01% | 1.08x |
| Belk | 0.02% | 1.02x |
| Chicos | 0.05% | 0.98x |
| Lane Bryant | 0.04% | 0.98x |
| Dressbarn | 0.04% | 0.98x |
| REI | 0.02% | 0.91x |
| Supreme | 0.00% | 0.90x |
| Express Outlets | 0.00% | 0.90x |
| Talbots | 0.04% | 0.89x |
Composition Percentage:
The overlap percentage between the Vacuum Shoppers audience and the Location attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
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WEBSITES
The Vacuum Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vacuum Shoppers audience is bissell.com.
| Website | Composition | Index |
| bissell.com | 4.06% | 44.70x |
| bulbhead.com | 1.24% | 39.61x |
| wdrake.com | 1.11% | 36.42x |
| hillspet.com | 1.53% | 36.23x |
| truevalue.com | 5.17% | 35.94x |
| asseenontvandbeyond.com | 1.42% | 35.85x |
| fleetfarm.com | 1.43% | 35.65x |
| hhgregg.com | 1.49% | 35.31x |
| armstrong.com | 1.53% | 34.44x |
| puritan.com | 2.26% | 34.41x |
Composition Percentage:
The overlap percentage between the Vacuum Shoppers audience and the Web attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vacuum Shoppers audience is As Seen On TV Products.
| Content Affinity | Composition | Index |
| As Seen On TV Products | 0.18% | 15.79x |
| Home Improvement Contractor | 3.13% | 14.51x |
| Holiday Gifts | 1.49% | 13.11x |
| Discount Shopping | 7.64% | 12.87x |
| Home Decoration - Crafts & Kids | 2.45% | 11.87x |
| Rural Living | 0.19% | 11.77x |
| Flags & Trump | 0.12% | 11.40x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.52% | 11.02x |
| Shopping Catalogs | 3.75% | 10.91x |
| Low Budget Shoppers | 2.66% | 10.87x |
Composition Percentage:
The overlap percentage between the Vacuum Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vacuum Shoppers audience to the internet population.
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DEMOGRAPHICS
The Vacuum Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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