Explore the Vaping Shoppers Audience
Below you'll find more information about the Vaping Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Vaping Shoppers audience.
INTERESTS
The Vaping Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vaping Shoppers audience is PlayStation Enthusiasts.
| Interest | Composition | Index |
| PlayStation Enthusiasts | 21.94% | 11.32x |
| Xbox Enthusiasts | 18.02% | 9.54x |
| Diablo Video Game Fans | 15.80% | 9.54x |
| Grand Theft Auto Video Game Fans | 17.01% | 9.03x |
| Call of Duty Enthusiasts | 17.12% | 8.97x |
| Destiny Video Game Fans | 17.25% | 8.92x |
| Hearthstone Video Game Fans | 16.56% | 8.89x |
| Online Role Playing Game Enthusiasts | 15.68% | 8.44x |
| Home Networking Researchers | 14.08% | 8.43x |
| eSports Enthusiasts | 13.59% | 8.40x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Interest attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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APPAREL RETAILERS
The Vaping Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vaping Shoppers audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.01% | 1.36x |
| Journeys | 0.03% | 1.31x |
| Mens Wearhouse | 0.03% | 1.27x |
| Hollister | 0.02% | 1.26x |
| Dressbarn | 0.02% | 1.25x |
| Gymboree | 0.02% | 1.21x |
| Lane Bryant | 0.02% | 1.20x |
| J. Crew | 0.01% | 1.19x |
| Zumiez | 0.02% | 1.14x |
| Express | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Location attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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WEBSITES
The Vaping Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vaping Shoppers audience is dsmtuners.com.
| Website | Composition | Index |
| dsmtuners.com | 1.10% | 14.35x |
| prosettings.net | 1.39% | 14.33x |
| raider.io | 1.13% | 13.67x |
| blazerforum.com | 1.05% | 13.44x |
| warcraftlogs.com | 1.57% | 12.72x |
| performancetrucks.net | 1.37% | 12.52x |
| gamersheroes.com | 5.02% | 12.02x |
| gmtruckclub.com | 1.63% | 11.72x |
| gameranx.com | 4.91% | 11.51x |
| s10forum.com | 1.04% | 11.34x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Web attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vaping Shoppers audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 0.19% | 22.02x |
| Car Keys, Locks & Remotes | 0.18% | 8.50x |
| Motorsport Equipment | 1.77% | 8.10x |
| Cigars | 0.01% | 7.89x |
| Studio & Franchise Video Game Players | 1.30% | 7.18x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.03% | 6.93x |
| Marijuana | 0.01% | 6.75x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 6.65x |
| Phone & Computer Game Downloaders | 0.03% | 6.41x |
| Auto Body Upkeep & Repair Researchers | 0.14% | 5.81x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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DEMOGRAPHICS
The Vaping Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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