Dstillery Audiences

VAPING SHOPPERS

Audience Size: 5.6 Million Devices

Explore the Vaping Shoppers Audience

Below you'll find more information about the Vaping Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Vaping Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vaping Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vaping Shoppers audience is PlayStation Enthusiasts.

Interest Composition Index
PlayStation Enthusiasts 39.48% 20.78x
Xbox Enthusiasts 32.85% 17.72x
Grand Theft Auto Video Game Fans 31.61% 17.55x
Call of Duty Enthusiasts 29.28% 17.36x
Skateboarding Enthusiasts 28.80% 16.52x
Destiny Video Game Fans 28.40% 16.36x
eSports Enthusiasts 26.89% 16.12x
Cosplay Enthusiasts 30.23% 15.93x
Gamers 27.45% 15.75x
Hookah Shoppers 28.77% 15.74x
Composition Percentage: The overlap percentage between the Vaping Shoppers audience and the Interest attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vaping Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vaping Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.20x
Zumiez 0.07% 1.18x
Aeropostale 0.06% 1.17x
Buckle 0.05% 1.14x
Charlotte Russe 0.03% 1.13x
Eddie Bauer 0.02% 1.09x
Journeys 0.07% 1.07x
Hollister 0.04% 1.06x
Old Navy 0.09% 1.06x
The Childrens Place 0.08% 1.05x
Composition Percentage: The overlap percentage between the Vaping Shoppers audience and the Location attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vaping Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vaping Shoppers audience is ejuiceconnect.com.

Website Composition Index
ejuiceconnect.com 1.32% 51.22x
giantvapes.com 4.05% 50.40x
myvaporstore.com 2.73% 40.94x
vapewild.com 2.74% 40.15x
vapingunderground.com 1.67% 34.45x
odealo.com 1.61% 30.46x
playstation.com 2.96% 26.21x
ubi.com 4.03% 25.97x
gearnuke.com 2.70% 24.46x
gamerdiscovery.com 1.01% 24.46x
Composition Percentage: The overlap percentage between the Vaping Shoppers audience and the Web attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vaping Shoppers audience is Vaping.

Content Affinity Composition Index
Vaping 3.49% 27.92x
Studio & Franchise Video Game Players 5.36% 14.29x
Marijuana 1.03% 13.50x
Airsoft & Paintball Equipment 0.57% 12.80x
Motorsport Equipment 4.89% 11.61x
Phone & Computer Game Downloaders 1.79% 10.77x
Cigars 0.24% 10.18x
Sports - Golf, Hunting, Fishing 0.27% 9.76x
Car Keys, Locks & Remotes 4.42% 9.63x
Content Streamers & Downloaders 0.03% 9.50x
Composition Percentage: The overlap percentage between the Vaping Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vaping Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male