Explore the Vaping Shoppers Audience
Below you'll find more information about the Vaping Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Vaping Shoppers audience.
INTERESTS
The Vaping Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vaping Shoppers audience is PlayStation Enthusiasts.
| Interest | Composition | Index |
| PlayStation Enthusiasts | 39.48% | 20.78x |
| Xbox Enthusiasts | 32.85% | 17.72x |
| Grand Theft Auto Video Game Fans | 31.61% | 17.55x |
| Call of Duty Enthusiasts | 29.28% | 17.36x |
| Skateboarding Enthusiasts | 28.80% | 16.52x |
| Destiny Video Game Fans | 28.40% | 16.36x |
| eSports Enthusiasts | 26.89% | 16.12x |
| Cosplay Enthusiasts | 30.23% | 15.93x |
| Gamers | 27.45% | 15.75x |
| Hookah Shoppers | 28.77% | 15.74x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Interest attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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APPAREL RETAILERS
The Vaping Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vaping Shoppers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.22% | 1.20x |
| Zumiez | 0.07% | 1.18x |
| Aeropostale | 0.06% | 1.17x |
| Buckle | 0.05% | 1.14x |
| Charlotte Russe | 0.03% | 1.13x |
| Eddie Bauer | 0.02% | 1.09x |
| Journeys | 0.07% | 1.07x |
| Hollister | 0.04% | 1.06x |
| Old Navy | 0.09% | 1.06x |
| The Childrens Place | 0.08% | 1.05x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Location attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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WEBSITES
The Vaping Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vaping Shoppers audience is ejuiceconnect.com.
| Website | Composition | Index |
| ejuiceconnect.com | 1.32% | 51.22x |
| giantvapes.com | 4.05% | 50.40x |
| myvaporstore.com | 2.73% | 40.94x |
| vapewild.com | 2.74% | 40.15x |
| vapingunderground.com | 1.67% | 34.45x |
| odealo.com | 1.61% | 30.46x |
| playstation.com | 2.96% | 26.21x |
| ubi.com | 4.03% | 25.97x |
| gearnuke.com | 2.70% | 24.46x |
| gamerdiscovery.com | 1.01% | 24.46x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Web attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vaping Shoppers audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 3.49% | 27.92x |
| Studio & Franchise Video Game Players | 5.36% | 14.29x |
| Marijuana | 1.03% | 13.50x |
| Airsoft & Paintball Equipment | 0.57% | 12.80x |
| Motorsport Equipment | 4.89% | 11.61x |
| Phone & Computer Game Downloaders | 1.79% | 10.77x |
| Cigars | 0.24% | 10.18x |
| Sports - Golf, Hunting, Fishing | 0.27% | 9.76x |
| Car Keys, Locks & Remotes | 4.42% | 9.63x |
| Content Streamers & Downloaders | 0.03% | 9.50x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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DEMOGRAPHICS
The Vaping Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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