Explore the Vaping Shoppers Audience
Below you'll find more information about the Vaping Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Vaping Shoppers audience.
INTERESTS
The Vaping Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vaping Shoppers audience is PlayStation Enthusiasts.
| Interest | Composition | Index |
| PlayStation Enthusiasts | 34.34% | 16.77x |
| Xbox Enthusiasts | 29.23% | 15.15x |
| Call of Duty Enthusiasts | 27.01% | 14.39x |
| Grand Theft Auto Video Game Fans | 27.10% | 14.15x |
| Destiny Video Game Fans | 26.08% | 13.63x |
| Diablo Video Game Fans | 23.22% | 13.36x |
| eSports Enthusiasts | 23.99% | 13.36x |
| Skateboarding Enthusiasts | 24.48% | 13.18x |
| PokemonGo Fans | 23.31% | 12.89x |
| Cosplay Enthusiasts | 28.30% | 12.83x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Interest attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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APPAREL RETAILERS
The Vaping Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vaping Shoppers audience is Lane Bryant.
| Location | Composition | Index |
| Lane Bryant | 0.02% | 1.54x |
| Buckle | 0.02% | 1.27x |
| American Eagle Outfitters | 0.02% | 1.23x |
| Carhartt | 0.19% | 1.19x |
| Victoria's Secret | 0.04% | 1.18x |
| Hollister | 0.01% | 1.18x |
| Express | 0.02% | 1.15x |
| Journeys | 0.02% | 1.14x |
| Zumiez | 0.02% | 1.12x |
| Talbots | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Location attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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WEBSITES
The Vaping Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vaping Shoppers audience is giantvapes.com.
| Website | Composition | Index |
| giantvapes.com | 2.82% | 39.74x |
| myvaporstore.com | 1.75% | 33.32x |
| vapewild.com | 1.83% | 33.00x |
| vapingunderground.com | 1.16% | 28.11x |
| odealo.com | 1.31% | 25.68x |
| mentalmars.com | 1.63% | 22.92x |
| playerauctions.com | 1.14% | 22.48x |
| ubi.com | 2.36% | 21.09x |
| playstation.com | 1.76% | 19.38x |
| activision.com | 2.59% | 19.07x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Web attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vaping Shoppers audience is Vaping.
| Content Affinity | Composition | Index |
| Vaping | 2.11% | 26.20x |
| Marijuana | 0.58% | 12.82x |
| Studio & Franchise Video Game Players | 4.00% | 12.49x |
| Airsoft & Paintball Equipment | 0.35% | 12.23x |
| Motorsport Equipment | 3.88% | 11.26x |
| Phone & Computer Game Downloaders | 0.97% | 10.95x |
| Texas Off-Roading | 0.05% | 10.59x |
| Sports - Golf, Hunting, Fishing | 0.16% | 10.13x |
| Hobby Drones & Remote-Controlled Cars | 0.51% | 9.86x |
| Cigars | 0.15% | 9.81x |
Composition Percentage:
The overlap percentage between the Vaping Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vaping Shoppers audience to the internet population.
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DEMOGRAPHICS
The Vaping Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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