Dstillery Audiences

VEGANS

Audience Size: 3.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Gluten-Free Recipe Researchers.

Interest Composition Index
Gluten-Free Recipe Researchers 38.15% 20.80x
Healthy Eaters 30.91% 20.35x
Vegetarians 39.12% 20.27x
Home Kitchen Chefs 32.93% 20.27x
Paleo Eaters 38.59% 18.82x
Supermarket Shoppers 39.81% 18.68x
Healthy Snacks Shoppers 32.07% 18.35x
Gourmet Food & Wine Researchers 29.46% 17.95x
Cooking Show Fans 28.87% 17.81x
Nutrition Conscious Eaters 25.86% 17.13x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.78x
Lorna Jane 0.01% 1.62x
Levi Strauss 0.01% 1.54x
Urban Outfitters 0.05% 1.52x
American Apparel 0.03% 1.43x
Columbia 0.01% 1.39x
Madewell 0.02% 1.32x
REI 0.02% 1.30x
Zara 0.02% 1.27x
Lululemon 0.04% 1.27x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is vanillacrunnch.com.

Website Composition Index
vanillacrunnch.com 0.22% 87.46x
thecolorfulkitchen.com 0.62% 87.16x
myveganjournal.com 0.23% 84.91x
fullofbeans.us 0.37% 84.57x
engine2diet.com 0.24% 83.40x
thisrawsomeveganlife.com 0.48% 83.34x
findingvegan.com 0.38% 83.03x
veganbaking.net 1.61% 82.92x
theveglife.com 1.89% 81.38x
veganbeautyreview.com 0.48% 80.52x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 12.49% 25.09x
Vegetarian Diet 30.42% 23.34x
Organic Beauty & Skincare Products 4.60% 16.67x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.96% 15.16x
Holistic Medicine 1.37% 14.91x
Low Carb Diets 10.57% 14.61x
Female Lifestyle Content Readers 4.35% 14.31x
Cakes & Sweets 5.49% 13.82x
Diet & Weight Loss 7.18% 12.71x
Hipster Clothing 0.96% 12.44x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999