Dstillery Audiences

VEGANS

Audience Size: 3.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 20.98% 27.24x
Dessert/Sweets Bakers 18.97% 20.80x
Healthy Eaters 14.12% 20.32x
Home Kitchen Chefs 15.50% 20.19x
Paleo Eaters 21.86% 20.15x
Healthy Snacks Shoppers 16.98% 19.23x
Holiday Ham Recipe Researchers 13.43% 18.97x
Supermarket Shoppers 18.35% 18.97x
Vegetarians 17.73% 18.83x
Home Kitchen Bakers 16.40% 18.37x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.30x
Chicos 0.02% 1.28x
White House Black Market 0.02% 1.26x
Hollister 0.02% 1.26x
H&M 0.01% 1.25x
J. Crew 0.01% 1.23x
Express 0.03% 1.21x
Buckle 0.03% 1.21x
Maurices 0.04% 1.19x
LOFT 0.02% 1.18x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is itdoesnttastelikechicken.com.

Website Composition Index
itdoesnttastelikechicken.com 4.46% 39.13x
ohsheglows.com 2.88% 38.94x
mydarlingvegan.com 2.09% 38.57x
thefullhelping.com 1.31% 38.45x
lazycatkitchen.com 1.52% 38.30x
veggiesdontbite.com 1.36% 37.55x
avirtualvegan.com 2.36% 37.37x
ilovevegan.com 1.53% 37.07x
yupitsvegan.com 2.28% 36.63x
runningonrealfood.com 3.10% 33.17x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.48% 26.73x
Vegetarian Diet 10.95% 23.69x
Low Carb Diets 3.20% 15.50x
Organic Beauty & Skincare Products 0.03% 14.63x
Cakes & Sweets 0.58% 14.52x
Canada Shopping - Kitchenware 0.21% 14.18x
Yoga & Meditation 0.25% 12.74x
Canada Consumer Product Cluster 1.13% 12.22x
Natural Diet & Supplement Researchers 0.14% 11.32x
Female Lifestyle Content Readers 1.41% 10.42x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female