Explore the Vegans Audience
Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vegans audience.
INTERESTS
The Vegans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans audience is Pantry Recipes Researchers.
| Interest | Composition | Index |
| Pantry Recipes Researchers | 15.83% | 21.12x |
| Shelf-Stable Food Content Readers | 15.52% | 20.68x |
| Healthy Snacks Shoppers | 24.49% | 20.38x |
| Paleo Eaters | 27.82% | 20.08x |
| Home Kitchen Chefs | 22.92% | 19.94x |
| Healthy Eaters | 21.96% | 19.76x |
| Gluten-Free Recipe Researchers | 24.74% | 19.73x |
| Vegetarians | 25.58% | 19.71x |
| Luxury Athletic Footwear Shoppers | 21.50% | 19.08x |
| Luxury Fitness Shoppers | 21.50% | 19.08x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
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APPAREL RETAILERS
The Vegans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.01% | 1.24x |
| Maurices | 0.01% | 1.18x |
| Carhartt | 0.10% | 1.11x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
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WEBSITES
The Vegans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans audience is itdoesnttastelikechicken.com.
| Website | Composition | Index |
| itdoesnttastelikechicken.com | 6.38% | 41.57x |
| mydarlingvegan.com | 2.94% | 41.46x |
| veggiesdontbite.com | 2.06% | 41.07x |
| ohsheglows.com | 4.34% | 40.78x |
| thefullhelping.com | 1.72% | 39.64x |
| yupitsvegan.com | 3.97% | 39.45x |
| emilieeats.com | 1.29% | 38.78x |
| forkandbeans.com | 1.25% | 38.77x |
| simpleveganblog.com | 6.07% | 37.32x |
| hotforfoodblog.com | 1.15% | 37.12x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 1.65% | 20.49x |
| Vegetarian Diet | 18.36% | 17.88x |
| Holistic Medicine | 0.12% | 15.34x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.14% | 14.08x |
| Low Carb Diets | 5.77% | 13.59x |
| Cakes & Sweets | 1.27% | 12.70x |
| Canada Shopping - General Commerce | 0.80% | 12.29x |
| Female Lifestyle Content Readers | 3.07% | 11.27x |
| Canada Consumer Product Cluster | 4.24% | 11.19x |
| Organic Beauty & Skincare Products | 0.33% | 10.91x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
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DEMOGRAPHICS
The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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