Dstillery Audiences

VEGANS

Audience Size: 5.1 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 30.05% 19.74x
Gluten-Free Recipe Researchers 32.81% 19.49x
Healthy Eaters 29.24% 19.47x
Home Kitchen Chefs 28.58% 19.29x
Healthy Snacks Shoppers 29.68% 18.84x
Paleo Eaters 31.56% 18.81x
Luxury Athletic Footwear Shoppers 26.82% 18.19x
Luxury Fitness Shoppers 26.82% 18.19x
Supermarket Shoppers 29.50% 18.07x
Meal Kit Delivery Researchers 29.95% 17.85x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.52x
Bonobos 0.01% 1.50x
REI 0.01% 1.37x
Ann Taylor 0.02% 1.36x
Urban Outfitters 0.03% 1.33x
The North Face 0.02% 1.32x
Madewell 0.02% 1.25x
Hugo Boss 0.03% 1.24x
Lululemon 0.03% 1.24x
Forever 21 0.04% 1.21x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.15% 37.79x
unconventionalbaker.com 1.16% 36.83x
forkandbeans.com 1.49% 36.07x
lazycatkitchen.com 1.80% 35.88x
hotforfoodblog.com 1.13% 35.38x
veggiesdontbite.com 2.36% 35.00x
avirtualvegan.com 3.95% 34.65x
mydarlingvegan.com 3.57% 34.59x
thefullhelping.com 2.23% 34.44x
itdoesnttastelikechicken.com 7.52% 34.36x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.93% 23.02x
Vegetarian Diet 23.81% 20.35x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 15.89x
Holistic Medicine 0.58% 15.84x
Low Carb Diets 6.63% 14.82x
Organic Beauty & Skincare Products 1.79% 14.28x
Cakes & Sweets 3.55% 13.25x
Custom T-Shirts 0.04% 13.22x
Female Lifestyle Content Readers 4.71% 12.27x
Paleo & Keto Diet Enthusiasts 5.23% 11.87x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female