Dstillery Audiences

VEGANS

Audience Size: 2.1 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 25.60% 40.46x
Pantry Recipes Researchers 13.28% 38.92x
Vegetarians 23.52% 38.32x
Gluten-Free Recipe Researchers 22.16% 37.03x
Healthy Snacks Shoppers 22.40% 36.19x
Paleo Eaters 26.56% 35.49x
Shelf-Stable Food Content Readers 13.36% 35.42x
Healthy Eaters 19.28% 34.44x
Home Kitchen Chefs 20.16% 34.38x
Malaysian Food Enthusiasts 21.84% 34.11x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Journeys.

Location Composition Index
Journeys 0.02% 2.29x
Carhartt 0.02% 0.51x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is mydarlingvegan.com.

Website Composition Index
mydarlingvegan.com 2.75% 34.04x
itdoesnttastelikechicken.com 5.59% 33.75x
thefullhelping.com 1.68% 33.49x
veggiesdontbite.com 1.92% 33.32x
ohsheglows.com 3.98% 33.24x
yupitsvegan.com 3.48% 32.42x
lazycatkitchen.com 2.21% 30.89x
emilieeats.com 1.15% 30.85x
simpleveganblog.com 5.83% 30.61x
ilovevegan.com 2.93% 30.41x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.92% 33.24x
Vegetarian Diet 16.88% 26.15x
Low Carb Diets 5.84% 19.26x
Paleo & Keto Diet Enthusiasts 0.96% 17.24x
Travel, Food, Fashion & Fitness 2.16% 16.62x
Female Lifestyle Content Readers 3.12% 16.44x
Yoga & Meditation 0.88% 15.80x
Holistic Medicine 0.06% 15.17x
Stay at Home Mom 13.60% 13.74x
Canada Consumer Product Cluster 2.32% 13.55x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female