Explore the Vegans Audience
Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Vegans audience.
INTERESTS
The Vegans audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegans audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 32.19% | 24.11x |
| Gluten-Free Recipe Researchers | 38.10% | 23.92x |
| Home Kitchen Chefs | 33.14% | 23.19x |
| Vegetarians | 41.12% | 23.01x |
| Paleo Eaters | 38.28% | 21.85x |
| Gourmet Food & Wine Researchers | 28.89% | 21.84x |
| Healthy Snacks Shoppers | 33.33% | 21.01x |
| Meal Kit Delivery Researchers | 37.57% | 20.94x |
| Supermarket Shoppers | 40.57% | 20.68x |
| Recipe Researchers | 30.14% | 19.74x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
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APPAREL RETAILERS
The Vegans audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegans audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.58x |
| Supreme | 0.01% | 1.51x |
| Lorna Jane | 0.01% | 1.42x |
| American Apparel | 0.04% | 1.32x |
| Columbia | 0.01% | 1.29x |
| Free People | 0.02% | 1.26x |
| LOFT | 0.05% | 1.21x |
| Urban Outfitters | 0.06% | 1.19x |
| Joe's Jeans | 0.01% | 1.16x |
| Levi Strauss | 0.01% | 1.14x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
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WEBSITES
The Vegans audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegans audience is veganbaking.net.
| Website | Composition | Index |
| veganbaking.net | 1.68% | 85.22x |
| theveglife.com | 2.38% | 83.54x |
| veggiesdontbite.com | 2.57% | 80.59x |
| lazycatkitchen.com | 2.48% | 80.47x |
| cearaskitchen.com | 1.40% | 80.00x |
| unconventionalbaker.com | 1.67% | 79.67x |
| forkandbeans.com | 3.02% | 79.38x |
| whereyougetyourprotein.com | 1.17% | 79.11x |
| hotforfoodblog.com | 1.17% | 79.09x |
| yupitsvegan.com | 3.99% | 78.64x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 13.27% | 28.03x |
| Vegetarian Diet | 35.53% | 25.23x |
| Organic Beauty & Skincare Products | 4.82% | 18.18x |
| Holistic Medicine | 1.44% | 17.11x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 5.31% | 16.10x |
| Low Carb Diets | 12.05% | 15.81x |
| Female Lifestyle Content Readers | 5.05% | 14.71x |
| Cakes & Sweets | 6.24% | 14.69x |
| Home Décor, Furniture, & Decorating | 0.07% | 13.77x |
| Diet & Weight Loss | 7.49% | 13.67x |
Composition Percentage:
The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
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DEMOGRAPHICS
The Vegans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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