Dstillery Audiences

VEGANS

Audience Size: 4 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 15.83% 21.12x
Shelf-Stable Food Content Readers 15.52% 20.68x
Healthy Snacks Shoppers 24.49% 20.38x
Paleo Eaters 27.82% 20.08x
Home Kitchen Chefs 22.92% 19.94x
Healthy Eaters 21.96% 19.76x
Gluten-Free Recipe Researchers 24.74% 19.73x
Vegetarians 25.58% 19.71x
Luxury Athletic Footwear Shoppers 21.50% 19.08x
Luxury Fitness Shoppers 21.50% 19.08x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.24x
Maurices 0.01% 1.18x
Carhartt 0.10% 1.11x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is itdoesnttastelikechicken.com.

Website Composition Index
itdoesnttastelikechicken.com 6.38% 41.57x
mydarlingvegan.com 2.94% 41.46x
veggiesdontbite.com 2.06% 41.07x
ohsheglows.com 4.34% 40.78x
thefullhelping.com 1.72% 39.64x
yupitsvegan.com 3.97% 39.45x
emilieeats.com 1.29% 38.78x
forkandbeans.com 1.25% 38.77x
simpleveganblog.com 6.07% 37.32x
hotforfoodblog.com 1.15% 37.12x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.65% 20.49x
Vegetarian Diet 18.36% 17.88x
Holistic Medicine 0.12% 15.34x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 14.08x
Low Carb Diets 5.77% 13.59x
Cakes & Sweets 1.27% 12.70x
Canada Shopping - General Commerce 0.80% 12.29x
Female Lifestyle Content Readers 3.07% 11.27x
Canada Consumer Product Cluster 4.24% 11.19x
Organic Beauty & Skincare Products 0.33% 10.91x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female