Dstillery Audiences

VEGANS

Audience Size: 4.4 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.07% 26.87x
Vegetarians 35.16% 25.08x
Healthy Eaters 33.31% 25.05x
Home Kitchen Chefs 33.71% 25.00x
Gluten-Free Recipe Researchers 36.52% 24.74x
Healthy Snacks Shoppers 34.67% 24.32x
Luxury Athletic Footwear Shoppers 32.17% 23.93x
Luxury Fitness Shoppers 32.16% 23.93x
Paleo Eaters 36.82% 23.84x
Recipe Researchers 33.16% 23.37x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Bonobos.

Location Composition Index
Bonobos 0.12% 1.81x
Supreme 0.01% 1.80x
Patagonia 0.01% 1.55x
REI 0.02% 1.44x
Free People 0.02% 1.32x
American Apparel 0.04% 1.30x
Jos A. Bank Clothiers 0.30% 1.29x
Urban Outfitters 0.05% 1.26x
Columbia 0.02% 1.25x
Mens Wearhouse 0.49% 1.23x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.31% 50.72x
forkandbeans.com 1.66% 49.78x
unconventionalbaker.com 1.07% 49.54x
lazycatkitchen.com 1.82% 48.31x
veggiesdontbite.com 2.35% 47.18x
mydarlingvegan.com 3.29% 46.93x
avirtualvegan.com 3.94% 46.74x
thefullhelping.com 2.62% 46.58x
yupitsvegan.com 3.55% 45.58x
itdoesnttastelikechicken.com 6.52% 45.52x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 5.57% 23.03x
Vegetarian Diet 25.29% 20.79x
Holistic Medicine 0.90% 16.36x
Organic Beauty & Skincare Products 2.69% 15.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 15.48x
Low Carb Diets 8.77% 14.73x
Cakes & Sweets 4.52% 13.83x
Custom T-Shirts 0.05% 13.68x
Female Lifestyle Content Readers 5.36% 13.55x
Diet & Weight Loss 3.87% 12.60x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female