Dstillery Audiences

VEGANS

Audience Size: 1.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 29.34% 79.17x
Food Allergies Researchers 27.08% 61.84x
Pre-Measured Grocery Shoppers 21.10% 56.47x
Wine Lovers 18.30% 55.00x
Thanksgiving Meal Planners 32.51% 54.97x
Healthy Diet Recipe Researchers 19.75% 52.39x
Home Kitchen Chefs 19.80% 52.36x
Healthy Eaters 37.54% 49.04x
Godiva Chocolate Fans 20.74% 47.38x
Gourmet Food & Wine Researchers 14.31% 46.78x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Maurices.

Location Composition Index
Maurices 0.02% 1.07x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is monkeyandmekitchenadventures.com.

Website Composition Index
monkeyandmekitchenadventures.com 1.98% 82.92x
shaneandsimple.com 2.30% 79.67x
veganhuggs.com 2.74% 74.91x
kathysvegankitchen.com 2.10% 74.30x
brandnewvegan.com 1.46% 73.54x
zardyplants.com 1.30% 72.42x
rabbitandwolves.com 1.70% 71.23x
mydarlingvegan.com 1.77% 71.05x
eatplant-based.com 2.02% 70.34x
nosweatvegan.com 1.30% 70.17x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.26% 49.09x
Vegetarian Diet 9.98% 36.24x
Low Carb Diets 3.66% 25.88x
Canada Consumer Product Cluster 0.96% 21.82x
Assorted Topics (Family, Household Wellness, The Beach) 10.02% 19.75x
Cakes & Sweets 0.30% 18.79x
Vancouver British Columbia Research Cluster 1.27% 18.77x
Parenting & Children's Activities 0.14% 18.73x
Female Lifestyle Content Readers 1.29% 17.65x
Paleo & Keto Diet Enthusiasts 0.23% 17.59x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female