Dstillery Audiences

VEGANS

Audience Size: 4.5 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.44% 23.25x
Vegetarians 28.14% 21.60x
Gluten-Free Recipe Researchers 30.55% 21.35x
Healthy Eaters 26.53% 20.89x
Paleo Eaters 30.74% 20.77x
Home Kitchen Chefs 26.02% 20.57x
Healthy Snacks Shoppers 27.81% 20.53x
Luxury Athletic Footwear Shoppers 24.46% 19.62x
Luxury Fitness Shoppers 24.46% 19.62x
Recipe Researchers 24.51% 19.45x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.24x
Carhartt 0.09% 1.11x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.23% 39.10x
unconventionalbaker.com 1.26% 38.24x
veggiesdontbite.com 2.63% 36.83x
forkandbeans.com 1.86% 36.50x
mydarlingvegan.com 4.04% 36.26x
itdoesnttastelikechicken.com 8.66% 35.77x
ohsheglows.com 5.86% 35.68x
thefullhelping.com 2.52% 35.55x
yupitsvegan.com 4.73% 35.49x
lazycatkitchen.com 2.63% 35.14x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.97% 27.25x
Vegetarian Diet 27.18% 23.13x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.26% 20.16x
Holistic Medicine 0.45% 19.58x
Organic Beauty & Skincare Products 1.40% 16.42x
Low Carb Diets 8.04% 16.42x
Cakes & Sweets 3.07% 15.06x
Custom T-Shirts 0.03% 14.49x
Female Lifestyle Content Readers 4.97% 13.99x
Paleo & Keto Diet Enthusiasts 4.05% 13.82x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female