Dstillery Audiences

VEGANS

Audience Size: 3.3 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 32.19% 24.11x
Gluten-Free Recipe Researchers 38.10% 23.92x
Home Kitchen Chefs 33.14% 23.19x
Vegetarians 41.12% 23.01x
Paleo Eaters 38.28% 21.85x
Gourmet Food & Wine Researchers 28.89% 21.84x
Healthy Snacks Shoppers 33.33% 21.01x
Meal Kit Delivery Researchers 37.57% 20.94x
Supermarket Shoppers 40.57% 20.68x
Recipe Researchers 30.14% 19.74x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.58x
Supreme 0.01% 1.51x
Lorna Jane 0.01% 1.42x
American Apparel 0.04% 1.32x
Columbia 0.01% 1.29x
Free People 0.02% 1.26x
LOFT 0.05% 1.21x
Urban Outfitters 0.06% 1.19x
Joe's Jeans 0.01% 1.16x
Levi Strauss 0.01% 1.14x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.68% 85.22x
theveglife.com 2.38% 83.54x
veggiesdontbite.com 2.57% 80.59x
lazycatkitchen.com 2.48% 80.47x
cearaskitchen.com 1.40% 80.00x
unconventionalbaker.com 1.67% 79.67x
forkandbeans.com 3.02% 79.38x
whereyougetyourprotein.com 1.17% 79.11x
hotforfoodblog.com 1.17% 79.09x
yupitsvegan.com 3.99% 78.64x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 13.27% 28.03x
Vegetarian Diet 35.53% 25.23x
Organic Beauty & Skincare Products 4.82% 18.18x
Holistic Medicine 1.44% 17.11x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.31% 16.10x
Low Carb Diets 12.05% 15.81x
Female Lifestyle Content Readers 5.05% 14.71x
Cakes & Sweets 6.24% 14.69x
Home Décor, Furniture, & Decorating 0.07% 13.77x
Diet & Weight Loss 7.49% 13.67x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female