Dstillery Audiences

VEGANS

Audience Size: 1.1 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 39.19% 67.85x
Food Allergies Researchers 35.68% 48.26x
Healthy Eaters 30.89% 47.68x
Thanksgiving Meal Planners 38.64% 44.83x
Pre-Measured Grocery Shoppers 28.47% 43.29x
Paleo Eaters 34.67% 43.06x
Luxury Athletic Footwear Shoppers 14.50% 41.62x
Luxury Fitness Shoppers 14.50% 41.62x
Healthy Diet Recipe Researchers 25.24% 40.90x
Wine Lovers 25.14% 40.61x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.31x
White House Black Market 0.01% 1.27x
Dressbarn 0.01% 1.27x
Talbots 0.01% 1.27x
Journeys 0.02% 1.23x
Urban Outfitters 0.02% 1.22x
Mens Wearhouse 0.01% 1.18x
LOFT 0.01% 1.18x
Old Navy 0.02% 1.14x
Victoria's Secret 0.01% 1.07x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is monkeyandmekitchenadventures.com.

Website Composition Index
monkeyandmekitchenadventures.com 2.52% 98.18x
veganhuggs.com 3.39% 90.68x
kathysvegankitchen.com 2.72% 90.23x
shaneandsimple.com 3.53% 89.31x
brandnewvegan.com 2.18% 88.50x
zardyplants.com 1.81% 87.68x
thegreenloot.com 2.58% 85.99x
eatplant-based.com 2.57% 83.85x
mydarlingvegan.com 2.62% 81.59x
rabbitandwolves.com 2.55% 81.59x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.36% 50.85x
Vegetarian Diet 10.99% 36.02x
Low Carb Diets 4.02% 23.37x
Healthy Eating Researchers 0.11% 22.85x
Cakes & Sweets 0.40% 21.32x
Canada Shopping - Kitchenware 0.21% 19.35x
Assorted Topics (Family, Household Wellness, The Beach) 11.59% 18.96x
Yoga & Meditation 0.22% 18.48x
Canada Consumer Product Cluster 0.91% 18.28x
Paleo & Keto Diet Enthusiasts 0.35% 17.79x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female