Dstillery Audiences

VEGANS

Audience Size: 3.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 26.05% 21.35x
Paleo Eaters 25.75% 18.14x
Healthy Eaters 19.08% 17.42x
Healthy Snacks Shoppers 21.44% 17.39x
Home Kitchen Chefs 20.07% 17.34x
Vegetarians 23.08% 17.12x
Supermarket Shoppers 20.55% 16.76x
Pantry Recipes Researchers 10.88% 16.56x
Gluten-Free Recipe Researchers 21.98% 16.55x
Luxury Athletic Footwear Shoppers 17.37% 16.26x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.10x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is mydarlingvegan.com.

Website Composition Index
mydarlingvegan.com 2.76% 38.82x
itdoesnttastelikechicken.com 5.68% 38.57x
ohsheglows.com 3.95% 38.39x
veggiesdontbite.com 1.98% 37.76x
thefullhelping.com 1.62% 37.73x
yupitsvegan.com 3.40% 36.76x
lazycatkitchen.com 2.16% 36.38x
ilovevegan.com 2.51% 35.30x
avirtualvegan.com 3.16% 34.60x
simpleveganblog.com 5.92% 34.56x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.02% 22.69x
Vegetarian Diet 15.01% 20.77x
Holistic Medicine 0.05% 17.24x
Low Carb Diets 3.89% 14.31x
Canada Shopping - General Commerce 0.38% 14.31x
Cakes & Sweets 0.74% 13.76x
Canada Shopping - Kitchenware 0.49% 12.75x
Canada Consumer Product Cluster 2.89% 11.88x
Canadian Healthcare 0.51% 11.68x
Yoga & Meditation 0.56% 10.76x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female