Dstillery Audiences

VEGANS

Audience Size: 2.9 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 31.11% 24.94x
Gluten-Free Recipe Researchers 32.73% 24.66x
Healthy Eaters 29.30% 24.47x
Home Kitchen Chefs 29.84% 24.39x
Healthy Snacks Shoppers 31.37% 23.50x
Luxury Fitness Shoppers 28.25% 23.46x
Luxury Athletic Footwear Shoppers 28.25% 23.45x
Paleo Eaters 32.52% 23.42x
Meal Kit Delivery Researchers 30.00% 23.01x
Supermarket Shoppers 30.37% 22.85x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.77x
REI 0.02% 1.68x
Bonobos 0.02% 1.54x
Eddie Bauer 0.02% 1.46x
Lululemon 0.04% 1.41x
Madewell 0.01% 1.37x
Free People 0.02% 1.33x
American Apparel 0.02% 1.29x
Carhartt 0.06% 1.27x
Ann Taylor 0.02% 1.26x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is forkandbeans.com.

Website Composition Index
forkandbeans.com 1.74% 49.02x
theveglife.com 1.08% 46.36x
lazycatkitchen.com 1.60% 45.30x
ohsheglows.com 5.18% 44.24x
mydarlingvegan.com 3.07% 43.74x
emilieeats.com 1.96% 43.27x
avirtualvegan.com 3.37% 43.26x
itdoesnttastelikechicken.com 6.45% 43.09x
veggiesdontbite.com 2.08% 42.33x
thefirstmess.com 1.15% 41.82x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.23% 25.24x
Vegetarian Diet 22.43% 22.62x
Holistic Medicine 0.70% 17.65x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.18% 17.04x
Organic Beauty & Skincare Products 2.01% 16.21x
Low Carb Diets 7.00% 16.17x
Cakes & Sweets 3.74% 14.66x
Custom T-Shirts 0.04% 14.65x
Female Lifestyle Content Readers 4.73% 13.99x
Paleo & Keto Diet Enthusiasts 6.55% 13.42x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female