Dstillery Audiences

VEGANS

Audience Size: 3.2 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 17.92% 24.99x
Food Allergies Researchers 17.26% 18.78x
Dessert/Sweets Bakers 16.61% 18.20x
Thanksgiving Meal Planners 18.46% 17.75x
Godiva Chocolate Fans 15.74% 17.53x
Healthy Eaters 10.16% 17.32x
Paleo Eaters 19.97% 16.92x
Healthy Snacks Shoppers 14.07% 16.63x
Pre-Measured Grocery Shoppers 13.92% 16.25x
Supermarket Shoppers 15.51% 15.74x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Chicos.

Location Composition Index
Chicos 0.01% 1.53x
Maurices 0.03% 1.51x
Urban Outfitters 0.01% 1.44x
Buckle 0.01% 1.38x
American Eagle Outfitters 0.01% 1.31x
Mens Wearhouse 0.01% 1.18x
Victoria's Secret 0.02% 1.17x
Express 0.01% 1.16x
Journeys 0.02% 1.14x
Carhartt 0.10% 1.11x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is lazycatkitchen.com.

Website Composition Index
lazycatkitchen.com 1.27% 33.69x
ohsheglows.com 2.04% 33.51x
mydarlingvegan.com 1.44% 33.19x
itdoesnttastelikechicken.com 3.47% 32.75x
thefullhelping.com 1.07% 32.69x
avirtualvegan.com 1.93% 32.63x
ilovevegan.com 1.02% 31.60x
yupitsvegan.com 1.49% 31.60x
veggiesdontbite.com 1.09% 31.46x
brandnewvegan.com 1.04% 29.59x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.26% 24.32x
Vegetarian Diet 8.19% 21.19x
Low Carb Diets 2.64% 13.71x
Cakes & Sweets 0.41% 12.92x
Canada Shopping - Kitchenware 0.18% 12.61x
Canada Consumer Product Cluster 0.71% 11.29x
Yoga & Meditation 0.10% 10.43x
Shoes & Accessories 0.02% 9.24x
Canadian Universities 0.07% 9.09x
Vancouver British Columbia Research Cluster 1.25% 9.06x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female