Dstillery Audiences

VEGANS

Audience Size: 4.3 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 28.31% 21.95x
Gluten-Free Recipe Researchers 29.84% 21.37x
Healthy Snacks Shoppers 28.03% 21.16x
Healthy Eaters 26.74% 21.08x
Pantry Recipes Researchers 3.47% 21.00x
Paleo Eaters 31.76% 20.88x
Home Kitchen Chefs 26.23% 20.85x
Shelf-Stable Food Content Readers 9.43% 20.38x
Home Kitchen Bakers 26.74% 19.88x
Recipe Researchers 24.71% 19.70x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.24x
Maurices 0.01% 1.15x
Carhartt 0.11% 1.12x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.22% 39.67x
unconventionalbaker.com 1.37% 38.52x
mydarlingvegan.com 4.40% 37.48x
veggiesdontbite.com 2.92% 37.20x
itdoesnttastelikechicken.com 9.14% 36.61x
ohsheglows.com 6.35% 36.57x
thefullhelping.com 2.60% 36.31x
yupitsvegan.com 5.53% 35.92x
emilieeats.com 2.15% 35.71x
rhiansrecipes.com 2.01% 33.65x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.40% 25.28x
Vegetarian Diet 29.30% 21.56x
Custom T-Shirts 0.03% 18.51x
Holistic Medicine 0.30% 18.11x
Low Carb Diets 8.87% 15.73x
Organic Beauty & Skincare Products 1.04% 15.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 14.93x
Cakes & Sweets 2.60% 14.61x
Female Lifestyle Content Readers 4.90% 13.02x
Canada Consumer Product Cluster 7.11% 12.33x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female