Dstillery Audiences

VEGANS

Audience Size: 2.8 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 39.06% 43.80x
Healthy Eaters 36.15% 42.88x
Gluten-Free Recipe Researchers 38.57% 42.15x
Home Kitchen Chefs 35.65% 41.46x
Paleo Eaters 38.39% 40.76x
Luxury Fitness Shoppers 33.12% 40.54x
Luxury Athletic Footwear Shoppers 33.14% 40.40x
Healthy Snacks Shoppers 35.47% 40.20x
Meal Kit Delivery Researchers 37.22% 39.52x
Supermarket Shoppers 38.67% 39.41x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Supreme.

Location Composition Index
Supreme 0.02% 2.10x
Everlane 0.01% 2.01x
Bonobos 0.11% 1.85x
Patagonia 0.02% 1.43x
REI 0.02% 1.38x
Jos A. Bank Clothiers 0.39% 1.36x
LL Bean 0.01% 1.32x
American Apparel 0.05% 1.31x
Mens Wearhouse 0.60% 1.30x
Club Monaco 0.02% 1.28x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 2.36% 78.30x
veganbaking.net 1.37% 77.91x
whereyougetyourprotein.com 1.13% 75.69x
unconventionalbaker.com 1.82% 74.65x
forkandbeans.com 2.75% 74.30x
lazycatkitchen.com 2.82% 74.30x
cearaskitchen.com 1.39% 73.48x
hotforfoodblog.com 1.34% 72.33x
veggiesdontbite.com 3.66% 71.81x
wellandfull.com 1.11% 71.26x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 10.24% 35.44x
Vegetarian Diet 38.71% 30.26x
Organic Beauty & Skincare Products 4.46% 22.90x
Holistic Medicine 1.40% 22.19x
Low Carb Diets 13.35% 20.07x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.25% 19.09x
Female Lifestyle Content Readers 6.98% 18.50x
Cakes & Sweets 6.40% 18.15x
Diet & Weight Loss 6.26% 17.72x
Paleo & Keto Diet Enthusiasts 15.15% 17.66x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female