Dstillery Audiences

VEGANS

Audience Size: 3.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 33.07% 24.74x
Vegetarians 39.27% 24.53x
Gluten-Free Recipe Researchers 37.46% 24.53x
Home Kitchen Chefs 32.85% 24.10x
Paleo Eaters 37.49% 23.11x
Luxury Fitness Shoppers 33.04% 22.39x
Meal Kit Delivery Researchers 36.69% 22.38x
Luxury Athletic Footwear Shoppers 33.15% 22.19x
Healthy Snacks Shoppers 34.05% 22.09x
Supermarket Shoppers 40.32% 20.97x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Everlane.

Location Composition Index
Everlane 0.01% 2.18x
Supreme 0.02% 1.77x
Levi Strauss 0.02% 1.70x
American Apparel 0.06% 1.58x
REI 0.03% 1.55x
LL Bean 0.01% 1.52x
Club Monaco 0.01% 1.50x
Patagonia 0.03% 1.43x
Hugo Boss 0.04% 1.37x
Urban Outfitters 0.07% 1.31x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 2.19% 78.55x
veganbaking.net 1.36% 78.35x
unconventionalbaker.com 1.60% 75.78x
forkandbeans.com 2.62% 75.41x
hotforfoodblog.com 1.04% 75.34x
lazycatkitchen.com 2.30% 75.32x
whereyougetyourprotein.com 1.06% 75.04x
cearaskitchen.com 1.21% 75.00x
veggiesdontbite.com 2.70% 74.56x
yupitsvegan.com 3.99% 73.24x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 11.69% 28.54x
Vegetarian Diet 35.86% 25.66x
Organic Beauty & Skincare Products 4.58% 19.22x
Holistic Medicine 1.34% 18.83x
Assorted Topics (Family, Household Wellness, The Beach) 5.89% 16.28x
Low Carb Diets 12.56% 16.07x
Cakes & Sweets 6.08% 15.87x
Female Lifestyle Content Readers 5.34% 15.23x
Custom T-Shirts 0.11% 14.58x
Diet & Weight Loss 6.87% 14.47x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female