Dstillery Audiences

VEGANS

Audience Size: 4.1 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 20.74% 22.17x
Healthy Eaters 15.76% 16.91x
Healthy Snacks Shoppers 20.63% 16.53x
Paleo Eaters 26.68% 16.51x
Home Kitchen Chefs 19.36% 16.49x
Supermarket Shoppers 20.73% 16.03x
Shelf-Stable Food Content Readers 9.88% 15.78x
Vegetarians 21.50% 15.71x
Gluten-Free Recipe Researchers 18.27% 15.67x
Home Kitchen Bakers 19.59% 15.47x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is J. Crew.

Location Composition Index
J. Crew 0.01% 1.54x
Zumiez 0.01% 1.44x
Jos A. Bank Clothiers 0.02% 1.40x
Talbots 0.01% 1.35x
Gymboree 0.01% 1.31x
Dressbarn 0.01% 1.27x
LOFT 0.02% 1.24x
White House Black Market 0.02% 1.21x
Banana Republic 0.01% 1.21x
Chicos 0.02% 1.19x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is mydarlingvegan.com.

Website Composition Index
mydarlingvegan.com 2.29% 36.14x
itdoesnttastelikechicken.com 4.42% 35.98x
ohsheglows.com 3.09% 35.94x
thefullhelping.com 1.38% 35.48x
veggiesdontbite.com 1.56% 34.87x
lazycatkitchen.com 1.63% 34.72x
yupitsvegan.com 2.72% 34.18x
ilovevegan.com 1.73% 33.06x
avirtualvegan.com 2.46% 32.96x
simpleveganblog.com 4.37% 32.39x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.65% 21.00x
Vegetarian Diet 11.41% 19.59x
Low Carb Diets 3.32% 13.79x
Canada Shopping - General Commerce 0.14% 13.52x
Canada Shopping - Kitchenware 0.34% 13.50x
Cakes & Sweets 0.56% 12.47x
Canadian Universities 0.18% 11.42x
Canada Consumer Product Cluster 1.81% 11.09x
Organic Beauty & Skincare Products 0.07% 10.80x
Canadian Healthcare 0.28% 10.70x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female