Dstillery Audiences

VEGANS

Audience Size: 3.8 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 38.82% 22.03x
Home Kitchen Chefs 31.59% 21.71x
Healthy Eaters 31.71% 21.66x
Gluten-Free Recipe Researchers 38.98% 21.49x
Gourmet Food & Wine Researchers 27.93% 20.02x
Paleo Eaters 37.77% 19.98x
Healthy Snacks Shoppers 31.47% 19.51x
Supermarket Shoppers 40.59% 19.18x
Cooking Show Fans 28.30% 19.05x
Nutrition Conscious Eaters 26.61% 17.98x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.89x
Patagonia 0.01% 1.65x
American Apparel 0.03% 1.47x
Express Outlets 0.00% 1.42x
REI 0.02% 1.36x
Levi Strauss 0.01% 1.29x
Intermix 0.01% 1.21x
Uniqlo 0.01% 1.21x
Madewell 0.02% 1.20x
Forever 21 0.04% 1.19x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is vanillacrunnch.com.

Website Composition Index
vanillacrunnch.com 0.22% 77.87x
thecolorfulkitchen.com 0.63% 77.38x
fullofbeans.us 0.35% 76.08x
myveganjournal.com 0.22% 75.38x
thisrawsomeveganlife.com 0.47% 74.47x
engine2diet.com 0.22% 74.31x
findingvegan.com 0.37% 74.05x
veganbaking.net 1.58% 73.28x
theveglife.com 2.03% 72.46x
veganbeautyreview.com 0.46% 71.84x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 13.26% 26.38x
Vegetarian Diet 33.19% 24.46x
Organic Beauty & Skincare Products 4.80% 17.56x
Holistic Medicine 1.43% 16.02x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.59% 15.94x
Low Carb Diets 11.25% 15.37x
Female Lifestyle Content Readers 4.58% 14.74x
Cakes & Sweets 5.88% 14.23x
Diet & Weight Loss 7.38% 13.26x
Home Décor, Furniture, & Decorating 0.07% 13.22x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age and income brackets.
Age
18-24
Income
$100,000-$149,999