Dstillery Audiences

VEGANS

Audience Size: 3.5 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Pantry Recipes Researchers.

Interest Composition Index
Pantry Recipes Researchers 15.54% 21.60x
Gluten-Free Recipe Researchers 26.78% 21.53x
Healthy Snacks Shoppers 27.21% 21.17x
Shelf-Stable Food Content Readers 16.85% 21.07x
Healthy Eaters 24.26% 20.92x
Paleo Eaters 29.77% 20.87x
Vegetarians 25.99% 20.81x
Home Kitchen Chefs 25.46% 20.61x
Home Kitchen Bakers 25.93% 19.89x
Recipe Researchers 22.19% 19.88x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Dressbarn.

Location Composition Index
Dressbarn 0.01% 1.73x
Maurices 0.02% 1.67x
Mens Wearhouse 0.01% 1.40x
Old Navy 0.02% 1.32x
Carhartt 0.12% 1.11x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.08% 34.84x
unconventionalbaker.com 1.27% 33.55x
mydarlingvegan.com 4.10% 32.94x
veggiesdontbite.com 2.84% 32.54x
ohsheglows.com 5.76% 32.13x
itdoesnttastelikechicken.com 8.25% 32.11x
thefullhelping.com 2.46% 31.87x
emilieeats.com 1.96% 31.42x
yupitsvegan.com 5.34% 31.40x
rhiansrecipes.com 1.83% 29.92x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 2.53% 20.45x
Vegetarian Diet 25.31% 17.97x
Holistic Medicine 0.18% 15.76x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 14.06x
Organic Beauty & Skincare Products 0.76% 13.33x
Low Carb Diets 8.56% 13.30x
Cakes & Sweets 2.17% 13.30x
Female Lifestyle Content Readers 4.94% 11.77x
Paleo & Keto Diet Enthusiasts 2.06% 11.20x
Canada Consumer Product Cluster 5.33% 11.17x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female