Dstillery Audiences

VEGANS

Audience Size: 3.6 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 33.44% 23.48x
Gluten-Free Recipe Researchers 38.83% 23.20x
Home Kitchen Chefs 34.59% 22.63x
Vegetarians 41.36% 22.34x
Luxury Fitness Shoppers 33.15% 21.53x
Paleo Eaters 39.59% 21.37x
Luxury Athletic Footwear Shoppers 33.66% 20.94x
Healthy Snacks Shoppers 34.55% 20.90x
Meal Kit Delivery Researchers 37.61% 20.69x
Supermarket Shoppers 40.38% 20.38x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Patagonia.

Location Composition Index
Patagonia 0.02% 1.96x
Joe's Jeans 0.01% 1.66x
Supreme 0.01% 1.64x
Calvin Klein 0.01% 1.54x
Intermix 0.01% 1.52x
Saint Laurent Paris 0.01% 1.50x
LL Bean 0.01% 1.39x
Urban Outfitters 0.07% 1.37x
Uniqlo 0.02% 1.36x
Armani 0.03% 1.29x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.47% 82.36x
theveglife.com 2.22% 81.25x
hotforfoodblog.com 1.07% 78.40x
cearaskitchen.com 1.26% 77.65x
unconventionalbaker.com 1.59% 77.62x
forkandbeans.com 2.76% 77.58x
lazycatkitchen.com 2.33% 77.31x
veggiesdontbite.com 2.58% 77.28x
whereyougetyourprotein.com 1.09% 77.10x
yupitsvegan.com 3.86% 76.06x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 11.59% 27.82x
Vegetarian Diet 33.47% 25.25x
Organic Beauty & Skincare Products 4.50% 18.14x
Holistic Medicine 1.33% 17.63x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 5.30% 15.97x
Low Carb Diets 11.78% 15.40x
Cakes & Sweets 5.94% 15.20x
Female Lifestyle Content Readers 5.01% 14.60x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.18% 14.10x
Diet & Weight Loss 6.92% 13.72x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female