Dstillery Audiences

VEGANS

Audience Size: 3.4 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Vegetarians.

Interest Composition Index
Vegetarians 38.87% 44.28x
Healthy Eaters 35.62% 43.73x
Home Kitchen Chefs 34.82% 42.77x
Gluten-Free Recipe Researchers 38.71% 42.53x
Luxury Fitness Shoppers 32.66% 41.43x
Meal Kit Delivery Researchers 35.32% 41.14x
Luxury Athletic Footwear Shoppers 32.68% 41.12x
Paleo Eaters 39.17% 40.66x
Healthy Snacks Shoppers 35.32% 40.51x
Supermarket Shoppers 38.73% 40.47x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Supreme.

Location Composition Index
Supreme 0.02% 1.88x
Bonobos 0.05% 1.64x
Intermix 0.01% 1.58x
Zara 0.03% 1.56x
American Apparel 0.05% 1.48x
Levi Strauss 0.01% 1.44x
The North Face 0.02% 1.43x
Patagonia 0.02% 1.41x
Gap 0.06% 1.41x
Hugo Boss 0.04% 1.34x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 2.26% 79.89x
veganbaking.net 1.35% 78.52x
whereyougetyourprotein.com 1.09% 76.44x
lazycatkitchen.com 2.59% 76.40x
cearaskitchen.com 1.29% 76.01x
unconventionalbaker.com 1.72% 75.97x
forkandbeans.com 2.67% 75.41x
veggiesdontbite.com 3.16% 74.41x
hotforfoodblog.com 1.13% 74.12x
yupitsvegan.com 4.61% 72.85x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 10.46% 33.89x
Vegetarian Diet 36.44% 30.15x
Organic Beauty & Skincare Products 4.39% 22.55x
Holistic Medicine 1.37% 20.70x
Low Carb Diets 12.88% 19.35x
Female Lifestyle Content Readers 5.92% 18.51x
Assorted Topics (Family, Household Wellness, The Beach) 6.52% 18.45x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 18.45x
Cakes & Sweets 6.12% 18.33x
Diet & Weight Loss 6.31% 17.13x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female