Dstillery Audiences

VEGANS

Audience Size: 4.9 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Gluten-Free Recipe Researchers.

Interest Composition Index
Gluten-Free Recipe Researchers 30.15% 19.63x
Vegetarians 29.42% 19.45x
Healthy Eaters 27.50% 18.90x
Home Kitchen Chefs 27.79% 18.57x
Healthy Snacks Shoppers 28.25% 18.51x
Paleo Eaters 31.14% 18.35x
Luxury Athletic Footwear Shoppers 25.04% 18.00x
Luxury Fitness Shoppers 25.04% 18.00x
Meal Kit Delivery Researchers 28.69% 17.65x
Recipe Researchers 25.81% 17.56x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is REI.

Location Composition Index
REI 0.01% 1.97x
Kate Spade 0.01% 1.57x
Madewell 0.01% 1.54x
Hugo Boss 0.02% 1.48x
Lululemon 0.02% 1.37x
Free People 0.01% 1.36x
Urban Outfitters 0.02% 1.36x
American Apparel 0.01% 1.32x
Zara 0.01% 1.30x
Gap 0.04% 1.24x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is theveglife.com.

Website Composition Index
theveglife.com 1.20% 37.61x
unconventionalbaker.com 1.22% 36.71x
lazycatkitchen.com 2.06% 35.52x
forkandbeans.com 1.61% 35.36x
veggiesdontbite.com 2.58% 35.08x
hotforfoodblog.com 1.25% 34.56x
mydarlingvegan.com 3.85% 34.49x
thefullhelping.com 2.36% 34.34x
itdoesnttastelikechicken.com 8.21% 34.20x
ohsheglows.com 5.46% 34.01x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.74% 23.82x
Vegetarian Diet 23.80% 21.10x
Holistic Medicine 0.51% 18.71x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 15.95x
Low Carb Diets 6.63% 15.15x
Custom T-Shirts 0.04% 14.90x
Organic Beauty & Skincare Products 1.52% 14.78x
Cakes & Sweets 3.19% 13.93x
Female Lifestyle Content Readers 4.54% 12.69x
Paleo & Keto Diet Enthusiasts 4.43% 12.28x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female