Dstillery Audiences

VEGANS

Audience Size: 1.2 Million Devices

Explore the Vegans Audience

Below you'll find more information about the Vegans audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Vegans audience.

Dstillery Crafted Audiences

INTERESTS

The Vegans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegans audience is Plant Based & Vegan Food Recipe Shoppers.

Interest Composition Index
Plant Based & Vegan Food Recipe Shoppers 29.00% 92.60x
Food Allergies Researchers 27.91% 70.78x
Pre-Measured Grocery Shoppers 20.68% 64.48x
Wine Lovers 17.96% 63.53x
Thanksgiving Meal Planners 32.99% 62.24x
Home Kitchen Chefs 18.21% 61.02x
Healthy Diet Recipe Researchers 19.17% 59.84x
Healthy Eaters 35.90% 57.02x
Gourmet Food & Wine Researchers 12.30% 53.32x
Godiva Chocolate Fans 18.69% 52.51x
Composition Percentage: The overlap percentage between the Vegans audience and the Interest attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegans audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.62x
Maurices 0.01% 1.04x
Composition Percentage: The overlap percentage between the Vegans audience and the Location attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegans audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegans audience is monkeyandmekitchenadventures.com.

Website Composition Index
monkeyandmekitchenadventures.com 1.98% 84.62x
shaneandsimple.com 2.28% 81.30x
veganhuggs.com 2.73% 75.97x
kathysvegankitchen.com 2.10% 75.64x
brandnewvegan.com 1.44% 75.09x
zardyplants.com 1.30% 72.72x
mydarlingvegan.com 1.74% 72.68x
rabbitandwolves.com 1.67% 72.26x
thegreenloot.com 1.89% 71.56x
eatplant-based.com 2.03% 71.41x
Composition Percentage: The overlap percentage between the Vegans audience and the Web attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegans audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.29% 53.04x
Vegetarian Diet 10.18% 39.84x
Low Carb Diets 3.57% 28.08x
Canada Consumer Product Cluster 1.03% 24.69x
Parenting & Children's Activities 0.16% 24.41x
Cakes & Sweets 0.31% 21.51x
Canadian Universities 0.14% 21.47x
Assorted Topics (Family, Household Wellness, The Beach) 9.86% 19.72x
Vancouver British Columbia Research Cluster 1.28% 19.71x
Yoga & Meditation 0.26% 19.66x
Composition Percentage: The overlap percentage between the Vegans audience and the Content Affinity attribute.
Index: A comparison of the Vegans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female