Dstillery Audiences

VEGETARIANS

Audience Size: 1.1 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 17.50% 59.97x
Luxury Fitness Shoppers 17.50% 59.97x
Malaysian Food Enthusiasts 28.78% 53.76x
Plant Based & Vegan Food Recipe Shoppers 25.82% 51.22x
Korean Food Enthusiasts 28.55% 49.07x
Gin Enthusiasts 13.96% 48.79x
Cooking Show Fans 22.97% 48.39x
Godiva Chocolate Fans 29.59% 48.25x
Shelf-Stable Food Content Readers 12.12% 47.89x
Gourmet Food & Wine Researchers 23.42% 47.73x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Gap.

Location Composition Index
Gap 0.01% 1.31x
LOFT 0.01% 1.26x
J. Crew 0.01% 1.23x
Maurices 0.04% 1.21x
Old Navy 0.02% 1.17x
Express 0.02% 1.12x
Victoria's Secret 0.01% 1.10x
Gymboree 0.02% 1.06x
Talbots 0.01% 0.97x
Urban Outfitters 0.02% 0.89x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 1.94% 101.74x
brandnewvegan.com 1.19% 48.13x
connoisseurusveg.com 3.27% 46.38x
ohmyveggies.com 2.25% 42.92x
rabbitandwolves.com 1.28% 40.83x
itdoesnttastelikechicken.com 3.49% 40.74x
mydarlingvegan.com 1.27% 39.67x
eatplant-based.com 1.19% 38.78x
thegardengrazer.com 1.07% 38.60x
plantbasedonabudget.com 1.81% 38.60x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 7.80% 25.49x
Vegans & Animal Welfare 0.18% 25.33x
Paleo & Keto Diet Enthusiasts 0.32% 16.58x
Assorted Topics (Family, Household Wellness, The Beach) 9.78% 15.86x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.09% 15.52x
Social & Demographic Trends 0.03% 13.51x
Yoga & Meditation 0.16% 13.46x
Female Lifestyle Content Readers 1.26% 12.85x
Low Carb Diets 2.21% 12.64x
Cooking Recipe & Ingredient Researchers 28.69% 12.44x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female