Dstillery Audiences

VEGETARIANS

Audience Size: 2.4 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 37.68% 38.91x
Luxury Fitness Shoppers 37.68% 38.91x
Gourmet Food & Wine Researchers 34.74% 36.62x
Plant Based & Vegan Food Recipe Shoppers 40.88% 35.37x
Korean Food Enthusiasts 39.10% 35.10x
Malaysian Food Enthusiasts 39.44% 34.91x
Healthy Eaters 36.07% 34.81x
Indian Food Enthusiasts 36.56% 34.69x
Cooking Show Fans 36.62% 34.62x
Home Kitchen Chefs 37.76% 34.09x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.88x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 4.01% 48.10x
connoisseurusveg.com 5.65% 35.23x
ohmyveggies.com 3.87% 32.89x
itdoesnttastelikechicken.com 5.25% 31.38x
fullofplants.com 1.18% 31.03x
mydarlingvegan.com 2.53% 30.91x
thissavoryvegan.com 1.61% 30.73x
brandnewvegan.com 3.36% 30.67x
rabbitandwolves.com 2.06% 30.66x
emilieeats.com 1.16% 30.64x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.43% 28.62x
Vegetarian Diet 17.91% 22.54x
Holistic Medicine 0.06% 22.40x
Paleo & Keto Diet Enthusiasts 1.36% 18.55x
Organic Beauty & Skincare Products 0.26% 18.35x
Food Cluster 0.14% 17.87x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.14% 17.23x
Female Lifestyle Content Readers 3.52% 16.77x
Yoga & Meditation 1.02% 16.52x
London Tourism & Events 0.07% 16.08x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female