Explore the Vegetarians Audience
Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarians audience.
INTERESTS
The Vegetarians audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarians audience is Meal Kit Delivery Researchers.
| Interest | Composition | Index |
| Meal Kit Delivery Researchers | 44.22% | 35.01x |
| Indian Food Enthusiasts | 37.52% | 34.35x |
| Malaysian Food Enthusiasts | 35.28% | 34.11x |
| Korean Food Enthusiasts | 37.70% | 33.92x |
| Cooking Show Fans | 32.42% | 33.59x |
| Luxury Athletic Footwear Shoppers | 50.65% | 31.82x |
| Luxury Fitness Shoppers | 50.65% | 31.82x |
| Healthy Eaters | 49.24% | 31.61x |
| Gourmet Food & Wine Researchers | 45.59% | 30.78x |
| Organic Food Eaters | 36.70% | 30.58x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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APPAREL RETAILERS
The Vegetarians audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarians audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.03% | 1.62x |
| Gymboree | 0.01% | 1.44x |
| Jos A. Bank Clothiers | 0.01% | 1.42x |
| Zumiez | 0.01% | 1.38x |
| Maurices | 0.02% | 1.37x |
| Chicos | 0.01% | 1.24x |
| Buckle | 0.01% | 1.23x |
| Victoria's Secret | 0.02% | 1.17x |
| American Eagle Outfitters | 0.01% | 1.10x |
| Carhartt | 0.15% | 1.09x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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WEBSITES
The Vegetarians audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarians audience is supercook.com.
| Website | Composition | Index |
| supercook.com | 5.11% | 49.36x |
| theveglife.com | 1.11% | 40.81x |
| connoisseurusveg.com | 8.85% | 40.61x |
| vegkitchen.com | 1.23% | 38.42x |
| fullofplants.com | 1.56% | 37.78x |
| itdoesnttastelikechicken.com | 8.49% | 37.45x |
| mydarlingvegan.com | 4.06% | 37.14x |
| plantbasedonabudget.com | 1.35% | 36.99x |
| thestingyvegan.com | 1.23% | 36.83x |
| ohmyveggies.com | 6.36% | 36.60x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 3.13% | 27.38x |
| Vegetarian Diet | 27.96% | 19.96x |
| Paleo & Keto Diet Enthusiasts | 2.91% | 17.41x |
| Holistic Medicine | 0.19% | 17.14x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.22% | 16.52x |
| Organic Beauty & Skincare Products | 0.72% | 15.57x |
| Natural Diet & Supplement Researchers | 1.22% | 15.38x |
| Female Lifestyle Content Readers | 5.79% | 15.36x |
| Food Cluster | 0.46% | 14.75x |
| Yoga & Meditation | 2.01% | 14.31x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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DEMOGRAPHICS
The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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