Dstillery Audiences

VEGETARIANS

Audience Size: 2.3 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 43.16% 51.20x
Luxury Fitness Shoppers 41.23% 50.47x
Luxury Athletic Footwear Shoppers 41.35% 50.41x
Home Kitchen Chefs 42.24% 49.12x
Meal Kit Delivery Researchers 45.06% 47.84x
Gourmet Food & Wine Researchers 38.68% 46.92x
Nutrition Conscious Eaters 38.24% 46.20x
Gluten-Free Recipe Researchers 41.22% 45.05x
Cooking Show Fans 36.45% 43.91x
Recipe Researchers 37.61% 43.89x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Bonobos.

Location Composition Index
Bonobos 0.10% 1.66x
REI 0.03% 1.61x
Supreme 0.02% 1.60x
Urban Outfitters 0.07% 1.43x
Uniqlo 0.03% 1.43x
Jos A. Bank Clothiers 0.41% 1.38x
Patagonia 0.02% 1.36x
Club Monaco 0.02% 1.34x
Mens Wearhouse 0.65% 1.34x
American Apparel 0.05% 1.34x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.22% 73.50x
amuse-your-bouche.com 2.07% 69.57x
cearaskitchen.com 1.17% 68.38x
namelymarly.com 1.94% 68.33x
theveglife.com 1.89% 67.66x
cilantroandcitronella.com 1.46% 65.38x
supercook.com 3.20% 63.83x
wellvegan.com 1.29% 63.67x
thevietvegan.com 1.22% 63.50x
theflamingvegan.com 1.69% 63.25x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 10.38% 35.90x
Vegetarian Diet 34.69% 27.08x
Home Décor, Furniture, & Decorating 0.05% 23.44x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.29% 22.42x
Healthy Eating Researchers 5.39% 21.18x
Organic Beauty & Skincare Products 4.06% 20.84x
Female Lifestyle Content Readers 7.70% 20.38x
Paleo & Keto Diet Enthusiasts 17.48% 20.35x
Holistic Medicine 1.28% 20.25x
Assorted Topics (Family, Household Wellness, The Beach) 8.44% 19.64x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female