Dstillery Audiences

VEGETARIANS

Audience Size: 1.5 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Gourmet Food & Wine Researchers.

Interest Composition Index
Gourmet Food & Wine Researchers 16.37% 66.50x
Cooking Show Fans 17.40% 65.84x
Recipe Researchers 16.43% 55.77x
Italian Food Enthusiasts 18.34% 55.03x
Mexican Food Enthusiasts 31.28% 46.91x
Home Design and Living Publication Readers 15.39% 44.82x
Cook at Home Parents 31.30% 44.55x
Shelf-Stable Food Content Readers 31.84% 42.48x
Cookie Eaters 41.42% 42.44x
Home Kitchen Chefs 13.66% 42.22x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Maurices.

Location Composition Index
Maurices 0.03% 1.61x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is keyingredient.com.

Website Composition Index
keyingredient.com 1.55% 43.86x
rachaelraymag.com 1.01% 37.20x
bettycrocker.com 9.64% 36.44x
tablespoon.com 1.15% 35.95x
pillsbury.com 5.58% 34.07x
food.com 25.09% 33.15x
pauladeenmagazine.com 1.37% 31.52x
joyofbaking.com 1.00% 31.35x
yummly.com 1.46% 29.10x
southernfoodandfun.com 1.20% 27.71x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Consumer Packaged Goods.

Content Affinity Composition Index
Consumer Packaged Goods 14.76% 14.06x
Survival Guides 0.04% 13.82x
Social & Demographic Trends 0.03% 13.51x
Cakes & Sweets 0.19% 13.00x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.75% 12.37x
Cooking Recipe & Ingredient Researchers 21.23% 11.70x
Grilling 0.16% 11.29x
Stay at Home Mom 8.47% 11.19x
Assorted Topics (Family, Household Wellness, The Beach) 5.58% 11.09x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 10.93x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female