VEGETARIANS

Audience Size: 3.1 Million Devices

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Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Vegetarians audience.

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest	Composition	Index
Healthy Eaters	39.32%	26.82x
Home Kitchen Chefs	40.71%	26.25x
Gourmet Food & Wine Researchers	37.75%	24.30x
Nutrition Conscious Eaters	35.56%	23.75x
Gluten-Free Recipe Researchers	41.09%	22.91x
Cooking Show Fans	36.16%	22.67x
Healthy Snacks Shoppers	37.32%	21.84x
Organic Food Eaters	38.93%	21.73x
Yogis	35.68%	21.47x
Recipe Researchers	37.06%	21.29x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.

Index: A comparison of the Vegetarians audience to the internet population.

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.01%	1.87x
Joe's Jeans	0.01%	1.70x
Patagonia	0.01%	1.68x
American Apparel	0.04%	1.55x
Urban Outfitters	0.06%	1.52x
Intermix	0.01%	1.51x
Madewell	0.02%	1.50x
REI	0.02%	1.49x
Free People	0.02%	1.34x
Uniqlo	0.01%	1.30x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.

Index: A comparison of the Vegetarians audience to the internet population.

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is theveganversion.com.

Website	Composition	Index
theveganversion.com	0.02%	71.27x
everydaydish.tv	0.02%	68.04x
carsnip.com	0.02%	67.14x
yourveganmom.com	0.05%	66.63x
healthiersteps.com	0.02%	66.55x
vegetarianbodybuilding.com	0.23%	66.47x
vegweb.com	0.86%	65.36x
veggiebelly.com	0.36%	63.78x
savvyvegetarian.com	0.34%	63.36x
kannammacooks.com	0.02%	63.14x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.

Index: A comparison of the Vegetarians audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity	Composition	Index
Vegans & Animal Welfare	12.27%	24.75x
Vegetarian Diet	28.39%	21.74x
Home Décor, Furniture, & Decorating	0.12%	19.21x
Assorted Topics #11347 (Family, Household Wellness, The Beach)	4.99%	18.58x
Local & Travel England - East Midlands	0.26%	17.43x
Female Lifestyle Content Readers	4.88%	16.09x
Organic Beauty & Skincare Products	4.16%	15.23x
Healthy Eating Researchers	6.31%	14.38x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs)	0.18%	14.22x
Low Carb Diets	10.27%	14.20x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.

Index: A comparison of the Vegetarians audience to the internet population.

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age and income brackets.

Age

35-44

Income

$150,000-$249,999