VEGETARIANS

Audience Size: 2.8 Million Devices

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Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vegetarians audience.

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest	Composition	Index
Healthy Eaters	42.56%	29.91x
Luxury Fitness Shoppers	41.70%	29.32x
Luxury Athletic Footwear Shoppers	42.08%	29.27x
Meal Kit Delivery Researchers	43.95%	28.23x
Home Kitchen Chefs	43.62%	27.96x
Nutrition Conscious Eaters	37.82%	26.99x
Gluten-Free Recipe Researchers	41.31%	26.22x
Gourmet Food & Wine Researchers	41.86%	25.44x
Healthy Snacks Shoppers	39.35%	24.34x
Indian Food Enthusiasts	36.64%	24.24x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.

Index: A comparison of the Vegetarians audience to the internet population.

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Club Monaco.

Location	Composition	Index
Club Monaco	0.02%	1.76x
Everlane	0.01%	1.75x
Levi Strauss	0.02%	1.66x
REI	0.03%	1.57x
American Apparel	0.06%	1.52x
Patagonia	0.03%	1.48x
Madewell	0.03%	1.39x
Supreme	0.01%	1.38x
Ann Taylor	0.03%	1.38x
LOFT	0.08%	1.37x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.

Index: A comparison of the Vegetarians audience to the internet population.

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website	Composition	Index
supercook.com	1.77%	44.80x
veganbaking.net	1.27%	44.04x
namelymarly.com	1.57%	42.03x
cearaskitchen.com	1.08%	41.77x
connoisseurusveg.com	5.65%	39.79x
theflamingvegan.com	1.65%	39.77x
wellvegan.com	1.04%	39.47x
theveglife.com	1.68%	39.27x
happyherbivore.com	1.08%	39.04x
thevietvegan.com	1.06%	39.02x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.

Index: A comparison of the Vegetarians audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity	Composition	Index
Vegans & Animal Welfare	11.28%	28.66x
Vegetarian Diet	31.87%	23.20x
Home Décor, Furniture, & Decorating	0.08%	20.97x
Assorted Topics (Family, Household Wellness, The Beach)	6.83%	18.89x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.24%	18.19x
Holistic Medicine	1.23%	17.93x
Organic Beauty & Skincare Products	4.09%	17.77x
Female Lifestyle Content Readers	5.89%	17.09x
Healthy Eating Researchers	5.93%	16.79x
Paleo & Keto Diet Enthusiasts	19.39%	16.38x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.

Index: A comparison of the Vegetarians audience to the internet population.

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Female