Dstillery Audiences

VEGETARIANS

Audience Size: 3.6 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 41.11% 32.97x
Luxury Fitness Shoppers 41.11% 32.97x
Healthy Eaters 40.89% 32.19x
Gourmet Food & Wine Researchers 37.96% 30.81x
Home Kitchen Chefs 38.82% 30.70x
Meal Kit Delivery Researchers 45.37% 30.15x
Nutrition Conscious Eaters 37.48% 29.70x
Recipe Researchers 36.45% 28.93x
Malaysian Food Enthusiasts 38.61% 28.90x
Cooking Show Fans 37.77% 28.81x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.15x
Carhartt 0.11% 1.05x
Old Navy 0.01% 0.99x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 5.03% 42.27x
theveglife.com 1.15% 36.53x
connoisseurusveg.com 7.56% 35.41x
vegkitchen.com 1.09% 35.33x
gardein.com 1.03% 34.24x
thestingyvegan.com 1.12% 33.22x
veggiesdontbite.com 2.35% 32.87x
emilieeats.com 1.97% 32.81x
ohmyveggies.com 5.33% 32.79x
blissfulbasil.com 1.33% 32.63x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.52% 30.81x
Vegetarian Diet 26.39% 22.33x
Paleo & Keto Diet Enthusiasts 6.05% 20.51x
Holistic Medicine 0.45% 19.56x
Healthy Eating Researchers 1.73% 18.92x
Organic Beauty & Skincare Products 1.61% 18.74x
Active Lifestyle Enthusiasts 0.07% 18.12x
Natural Diet & Supplement Researchers 2.62% 17.86x
Food Cluster 1.59% 17.67x
Female Lifestyle Content Readers 5.96% 16.69x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female