Dstillery Audiences

VEGETARIANS

Audience Size: 2.6 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 39.39% 39.45x
Luxury Athletic Footwear Shoppers 39.39% 39.45x
Healthy Eaters 36.98% 38.43x
Gourmet Food & Wine Researchers 34.96% 38.07x
Home Kitchen Chefs 36.01% 37.26x
Plant Based & Vegan Food Recipe Shoppers 40.07% 37.26x
Malaysian Food Enthusiasts 40.12% 36.65x
Korean Food Enthusiasts 40.88% 36.51x
Cooking Show Fans 35.80% 36.42x
Nutrition Conscious Eaters 33.76% 35.44x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is White House Black Market.

Location Composition Index
White House Black Market 0.01% 1.35x
Old Navy 0.01% 1.09x
Maurices 0.01% 1.07x
Carhartt 0.09% 0.98x
Victoria's Secret 0.01% 0.95x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 4.00% 54.30x
connoisseurusveg.com 6.10% 40.60x
ohmyveggies.com 4.23% 38.58x
fullofplants.com 1.16% 36.58x
emilieeats.com 1.27% 36.54x
itdoesnttastelikechicken.com 5.79% 35.69x
mydarlingvegan.com 2.75% 35.68x
thissavoryvegan.com 1.74% 35.48x
veggiesdontbite.com 1.88% 35.34x
sweetsimplevegan.com 2.20% 34.55x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.98% 29.96x
Vegetarian Diet 20.63% 23.35x
Paleo & Keto Diet Enthusiasts 1.80% 20.29x
Holistic Medicine 0.09% 18.43x
London Tourism & Events 0.10% 18.39x
Female Lifestyle Content Readers 4.21% 18.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.19% 17.95x
Yoga & Meditation 1.35% 17.73x
Natural Diet & Supplement Researchers 0.75% 17.47x
Organic Beauty & Skincare Products 0.38% 17.26x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female