VEGETARIANS

Audience Size: 2 Million Devices

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Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarians audience.

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest	Composition	Index
Luxury Fitness Shoppers	30.90%	45.23x
Luxury Athletic Footwear Shoppers	30.90%	45.23x
Plant Based & Vegan Food Recipe Shoppers	33.83%	43.90x
Gourmet Food & Wine Researchers	28.55%	43.24x
Cooking Show Fans	31.23%	40.54x
Korean Food Enthusiasts	35.52%	39.89x
Malaysian Food Enthusiasts	36.42%	39.80x
Home Kitchen Chefs	31.12%	39.40x
Healthy Eaters	28.83%	38.71x
Recipe Researchers	29.54%	38.39x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.

Index: A comparison of the Vegetarians audience to the internet population.

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Coach.

Location	Composition	Index
Coach	0.01%	1.29x
Talbots	0.01%	1.27x
Chicos	0.03%	1.27x
LOFT	0.02%	1.23x
Forever 21	0.01%	1.07x
White House Black Market	0.02%	1.04x
Zumiez	0.02%	1.01x
Maurices	0.04%	0.99x
Dressbarn	0.02%	0.97x
H&M	0.01%	0.97x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.

Index: A comparison of the Vegetarians audience to the internet population.

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website	Composition	Index
supercook.com	2.71%	67.09x
connoisseurusveg.com	4.31%	44.09x
ohmyveggies.com	2.71%	42.06x
brandnewvegan.com	1.85%	40.95x
itdoesnttastelikechicken.com	4.57%	40.11x
fullofplants.com	1.24%	39.47x
namelymarly.com	1.18%	39.12x
mydarlingvegan.com	2.09%	38.64x
rabbitandwolves.com	1.76%	38.59x
ilovevegan.com	1.56%	37.71x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.

Index: A comparison of the Vegetarians audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity	Composition	Index
Vegans & Animal Welfare	0.55%	31.36x
Vegetarian Diet	11.44%	24.33x
Paleo & Keto Diet Enthusiasts	0.51%	17.07x
Low Carb Diets	3.46%	16.39x
Natural Diet & Supplement Researchers	0.20%	15.52x
Yoga & Meditation	0.31%	15.43x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.31%	15.07x
Female Lifestyle Content Readers	2.04%	14.96x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.11%	14.81x
Assorted Topics (Family, Household Wellness, The Beach)	13.52%	14.50x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.

Index: A comparison of the Vegetarians audience to the internet population.

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.

Age

55-64

Gender

Female