Dstillery Audiences

VEGETARIANS

Audience Size: 3.8 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 44.25% 30.01x
Luxury Athletic Footwear Shoppers 44.25% 30.01x
Healthy Eaters 43.96% 29.27x
Gourmet Food & Wine Researchers 42.08% 28.77x
Home Kitchen Chefs 42.50% 28.69x
Cooking Show Fans 39.85% 27.70x
Meal Kit Delivery Researchers 46.31% 27.61x
Nutrition Conscious Eaters 41.18% 27.12x
Malaysian Food Enthusiasts 40.95% 26.92x
Recipe Researchers 41.91% 26.49x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.05% 1.56x
American Apparel 0.03% 1.52x
REI 0.02% 1.51x
Bonobos 0.01% 1.46x
Hugo Boss 0.03% 1.26x
Lululemon 0.04% 1.19x
Free People 0.03% 1.18x
Coach 0.04% 1.18x
Zara 0.02% 1.18x
Eddie Bauer 0.02% 1.18x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 4.20% 50.87x
theveglife.com 1.17% 41.17x
vegkitchen.com 1.03% 40.04x
connoisseurusveg.com 6.71% 39.61x
thestingyvegan.com 1.04% 37.29x
brandnewvegan.com 3.59% 36.97x
namelymarly.com 1.71% 36.92x
ohmyveggies.com 4.70% 36.65x
emilieeats.com 1.92% 36.50x
vegetariangastronomy.com 1.11% 36.25x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.36% 25.34x
Vegetarian Diet 23.23% 19.70x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 17.38x
Holistic Medicine 0.63% 17.31x
Paleo & Keto Diet Enthusiasts 7.57% 17.06x
Healthy Eating Researchers 2.12% 15.71x
Active Lifestyle Enthusiasts 0.09% 15.46x
Low Carb Diets 6.96% 15.44x
Natural Diet & Supplement Researchers 3.37% 15.42x
Female Lifestyle Content Readers 5.83% 15.07x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female