Dstillery Audiences

VEGETARIANS

Audience Size: 3.1 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 40.25% 32.62x
Luxury Fitness Shoppers 40.25% 32.62x
Healthy Eaters 39.96% 31.50x
Gourmet Food & Wine Researchers 36.58% 30.53x
Meal Kit Delivery Researchers 45.37% 30.22x
Home Kitchen Chefs 37.73% 30.00x
Indian Food Enthusiasts 38.23% 29.10x
Cooking Show Fans 36.01% 28.81x
Nutrition Conscious Eaters 35.93% 28.77x
Korean Food Enthusiasts 37.89% 28.72x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.23x
Carhartt 0.15% 1.15x
Maurices 0.01% 1.08x
Victoria's Secret 0.01% 1.07x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 5.70% 46.89x
theveglife.com 1.21% 38.94x
vegkitchen.com 1.28% 38.09x
connoisseurusveg.com 8.87% 37.54x
plantbasedonabudget.com 1.32% 35.02x
emilieeats.com 2.11% 34.89x
thestingyvegan.com 1.20% 34.57x
ohmyveggies.com 6.22% 34.53x
veggiesdontbite.com 2.70% 34.38x
mydarlingvegan.com 4.01% 34.01x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.89% 28.74x
Vegetarian Diet 27.98% 20.49x
Holistic Medicine 0.33% 19.63x
Paleo & Keto Diet Enthusiasts 4.34% 18.43x
Organic Beauty & Skincare Products 1.23% 17.70x
Food Cluster 1.02% 17.00x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 16.62x
Natural Diet & Supplement Researchers 1.88% 16.27x
Female Lifestyle Content Readers 6.04% 15.98x
Healthy Eating Researchers 1.24% 15.69x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female