Explore the Vegetarians Audience
Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Vegetarians audience.
INTERESTS
The Vegetarians audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.
| Interest | Composition | Index |
| Luxury Fitness Shoppers | 44.25% | 30.01x |
| Luxury Athletic Footwear Shoppers | 44.25% | 30.01x |
| Healthy Eaters | 43.96% | 29.27x |
| Gourmet Food & Wine Researchers | 42.08% | 28.77x |
| Home Kitchen Chefs | 42.50% | 28.69x |
| Cooking Show Fans | 39.85% | 27.70x |
| Meal Kit Delivery Researchers | 46.31% | 27.61x |
| Nutrition Conscious Eaters | 41.18% | 27.12x |
| Malaysian Food Enthusiasts | 40.95% | 26.92x |
| Recipe Researchers | 41.91% | 26.49x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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APPAREL RETAILERS
The Vegetarians audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarians audience is Urban Outfitters.
| Location | Composition | Index |
| Urban Outfitters | 0.05% | 1.56x |
| American Apparel | 0.03% | 1.52x |
| REI | 0.02% | 1.51x |
| Bonobos | 0.01% | 1.46x |
| Hugo Boss | 0.03% | 1.26x |
| Lululemon | 0.04% | 1.19x |
| Free People | 0.03% | 1.18x |
| Coach | 0.04% | 1.18x |
| Zara | 0.02% | 1.18x |
| Eddie Bauer | 0.02% | 1.18x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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WEBSITES
The Vegetarians audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarians audience is supercook.com.
| Website | Composition | Index |
| supercook.com | 4.20% | 50.87x |
| theveglife.com | 1.17% | 41.17x |
| vegkitchen.com | 1.03% | 40.04x |
| connoisseurusveg.com | 6.71% | 39.61x |
| thestingyvegan.com | 1.04% | 37.29x |
| brandnewvegan.com | 3.59% | 36.97x |
| namelymarly.com | 1.71% | 36.92x |
| ohmyveggies.com | 4.70% | 36.65x |
| emilieeats.com | 1.92% | 36.50x |
| vegetariangastronomy.com | 1.11% | 36.25x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 4.36% | 25.34x |
| Vegetarian Diet | 23.23% | 19.70x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.21% | 17.38x |
| Holistic Medicine | 0.63% | 17.31x |
| Paleo & Keto Diet Enthusiasts | 7.57% | 17.06x |
| Healthy Eating Researchers | 2.12% | 15.71x |
| Active Lifestyle Enthusiasts | 0.09% | 15.46x |
| Low Carb Diets | 6.96% | 15.44x |
| Natural Diet & Supplement Researchers | 3.37% | 15.42x |
| Female Lifestyle Content Readers | 5.83% | 15.07x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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DEMOGRAPHICS
The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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