Explore the Vegetarians Audience
Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Vegetarians audience.
INTERESTS
The Vegetarians audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarians audience is Gourmet Food & Wine Researchers.
| Interest | Composition | Index |
| Gourmet Food & Wine Researchers | 16.37% | 66.50x |
| Cooking Show Fans | 17.40% | 65.84x |
| Recipe Researchers | 16.43% | 55.77x |
| Italian Food Enthusiasts | 18.34% | 55.03x |
| Mexican Food Enthusiasts | 31.28% | 46.91x |
| Home Design and Living Publication Readers | 15.39% | 44.82x |
| Cook at Home Parents | 31.30% | 44.55x |
| Shelf-Stable Food Content Readers | 31.84% | 42.48x |
| Cookie Eaters | 41.42% | 42.44x |
| Home Kitchen Chefs | 13.66% | 42.22x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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APPAREL RETAILERS
The Vegetarians audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarians audience is Maurices.
| Location | Composition | Index |
| Maurices | 0.03% | 1.61x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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WEBSITES
The Vegetarians audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarians audience is keyingredient.com.
| Website | Composition | Index |
| keyingredient.com | 1.55% | 43.86x |
| rachaelraymag.com | 1.01% | 37.20x |
| bettycrocker.com | 9.64% | 36.44x |
| tablespoon.com | 1.15% | 35.95x |
| pillsbury.com | 5.58% | 34.07x |
| food.com | 25.09% | 33.15x |
| pauladeenmagazine.com | 1.37% | 31.52x |
| joyofbaking.com | 1.00% | 31.35x |
| yummly.com | 1.46% | 29.10x |
| southernfoodandfun.com | 1.20% | 27.71x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarians audience is Consumer Packaged Goods.
| Content Affinity | Composition | Index |
| Consumer Packaged Goods | 14.76% | 14.06x |
| Survival Guides | 0.04% | 13.82x |
| Social & Demographic Trends | 0.03% | 13.51x |
| Cakes & Sweets | 0.19% | 13.00x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.75% | 12.37x |
| Cooking Recipe & Ingredient Researchers | 21.23% | 11.70x |
| Grilling | 0.16% | 11.29x |
| Stay at Home Mom | 8.47% | 11.19x |
| Assorted Topics (Family, Household Wellness, The Beach) | 5.58% | 11.09x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.05% | 10.93x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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DEMOGRAPHICS
The Vegetarians audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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