Dstillery Audiences

VEGETARIANS

Audience Size: 1.1 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Athletic Footwear Shoppers.

Interest Composition Index
Luxury Athletic Footwear Shoppers 23.60% 44.49x
Luxury Fitness Shoppers 23.60% 44.49x
Plant Based & Vegan Food Recipe Shoppers 28.59% 41.51x
Malaysian Food Enthusiasts 31.59% 40.03x
Korean Food Enthusiasts 30.14% 39.70x
Godiva Chocolate Fans 32.36% 37.67x
Shelf-Stable Food Content Readers 14.01% 37.11x
Indian Food Enthusiasts 30.35% 36.47x
Cooking Show Fans 27.72% 36.22x
Healthy Eaters 20.58% 35.91x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Gap.

Location Composition Index
Gap 0.02% 1.65x
Forever 21 0.01% 1.43x
Gymboree 0.02% 1.35x
Zumiez 0.03% 1.33x
Chicos 0.02% 1.26x
Jos A. Bank Clothiers 0.01% 1.25x
LOFT 0.02% 1.24x
Talbots 0.01% 1.21x
Hollister 0.01% 1.20x
Urban Outfitters 0.02% 1.18x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 3.34% 79.36x
connoisseurusveg.com 3.87% 43.20x
brandnewvegan.com 1.51% 42.89x
ohmyveggies.com 2.45% 40.24x
zardyplants.com 1.06% 39.57x
namelymarly.com 1.14% 39.11x
fullofplants.com 1.17% 38.74x
mydarlingvegan.com 1.67% 38.29x
itdoesnttastelikechicken.com 4.06% 38.29x
rabbitandwolves.com 1.57% 38.26x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegetarian Diet.

Content Affinity Composition Index
Vegetarian Diet 8.98% 22.87x
Vegans & Animal Welfare 0.24% 22.72x
Paleo & Keto Diet Enthusiasts 0.53% 21.57x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.20% 21.19x
Assorted Topics (Family, Household Wellness, The Beach) 12.16% 14.16x
Low Carb Diets 2.68% 13.67x
Social & Demographic Trends 0.03% 13.51x
Female Lifestyle Content Readers 1.66% 12.96x
Homemade Jewelry & Crafts 0.08% 11.92x
Natural Diet & Supplement Researchers 0.13% 11.32x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female