Dstillery Audiences

VEGETARIANS

Audience Size: 2.9 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 39.84% 28.28x
Home Kitchen Chefs 40.27% 26.99x
Meal Kit Delivery Researchers 0.24% 26.56x
Gourmet Food & Wine Researchers 37.03% 25.53x
Nutrition Conscious Eaters 35.63% 24.85x
Gluten-Free Recipe Researchers 41.00% 24.19x
Organic Food Eaters 39.60% 22.73x
Vegans 49.18% 22.66x
Recipe Researchers 36.25% 22.57x
Yogis 36.51% 22.53x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.54x
Supreme 0.00% 1.47x
American Apparel 0.04% 1.42x
Madewell 0.02% 1.40x
Intermix 0.01% 1.31x
Columbia 0.01% 1.29x
The North Face 0.03% 1.26x
REI 0.02% 1.24x
LOFT 0.05% 1.24x
Ann Taylor 0.02% 1.22x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is vegweb.com.

Website Composition Index
vegweb.com 1.07% 86.58x
supercook.com 1.85% 77.43x
veganbaking.net 1.50% 74.20x
nomeatathlete.com 1.24% 71.65x
namelymarly.com 1.65% 69.69x
cearaskitchen.com 1.20% 69.61x
connoisseurusveg.com 5.63% 67.45x
theflamingvegan.com 1.90% 67.06x
wellvegan.com 1.07% 66.58x
thevietvegan.com 1.13% 66.29x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 12.75% 25.63x
Vegetarian Diet 31.00% 21.56x
Home Décor, Furniture, & Decorating 0.10% 19.45x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 6.03% 18.31x
Female Lifestyle Content Readers 5.44% 15.87x
Organic Beauty & Skincare Products 4.31% 15.77x
Local & Travel England - East Midlands 0.25% 15.66x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.21% 15.61x
Healthy Eating Researchers 6.33% 15.17x
Holistic Medicine 1.31% 14.98x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female