Dstillery Audiences

VEGETARIANS

Audience Size: 3.1 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 39.32% 26.82x
Home Kitchen Chefs 40.71% 26.25x
Gourmet Food & Wine Researchers 37.75% 24.30x
Nutrition Conscious Eaters 35.56% 23.75x
Gluten-Free Recipe Researchers 41.09% 22.91x
Cooking Show Fans 36.16% 22.67x
Healthy Snacks Shoppers 37.32% 21.84x
Organic Food Eaters 38.93% 21.73x
Yogis 35.68% 21.47x
Recipe Researchers 37.06% 21.29x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.87x
Joe's Jeans 0.01% 1.70x
Patagonia 0.01% 1.68x
American Apparel 0.04% 1.55x
Urban Outfitters 0.06% 1.52x
Intermix 0.01% 1.51x
Madewell 0.02% 1.50x
REI 0.02% 1.49x
Free People 0.02% 1.34x
Uniqlo 0.01% 1.30x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is theveganversion.com.

Website Composition Index
theveganversion.com 0.02% 71.27x
everydaydish.tv 0.02% 68.04x
carsnip.com 0.02% 67.14x
yourveganmom.com 0.05% 66.63x
healthiersteps.com 0.02% 66.55x
vegetarianbodybuilding.com 0.23% 66.47x
vegweb.com 0.86% 65.36x
veggiebelly.com 0.36% 63.78x
savvyvegetarian.com 0.34% 63.36x
kannammacooks.com 0.02% 63.14x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 12.27% 24.75x
Vegetarian Diet 28.39% 21.74x
Home Décor, Furniture, & Decorating 0.12% 19.21x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.99% 18.58x
Local & Travel England - East Midlands 0.26% 17.43x
Female Lifestyle Content Readers 4.88% 16.09x
Organic Beauty & Skincare Products 4.16% 15.23x
Healthy Eating Researchers 6.31% 14.38x
Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) 0.18% 14.22x
Low Carb Diets 10.27% 14.20x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age and income brackets.
Age
35-44
Income
$150,000-$249,999