Dstillery Audiences

VEGETARIANS

Audience Size: 2.3 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 46.04% 38.23x
Luxury Athletic Footwear Shoppers 46.04% 38.22x
Healthy Eaters 44.88% 37.48x
Home Kitchen Chefs 44.92% 36.71x
Gourmet Food & Wine Researchers 44.57% 36.18x
Cooking Show Fans 42.36% 35.18x
Meal Kit Delivery Researchers 45.80% 35.13x
Nutrition Conscious Eaters 42.14% 34.92x
Recipe Researchers 43.47% 34.20x
Malaysian Food Enthusiasts 43.79% 33.63x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.82x
REI 0.02% 1.58x
Eddie Bauer 0.03% 1.44x
Bonobos 0.03% 1.44x
American Apparel 0.03% 1.39x
Armani 0.02% 1.36x
Tommy Bahama 0.03% 1.33x
Brooks Brothers 0.03% 1.33x
Lululemon 0.04% 1.26x
Hugo Boss 0.04% 1.24x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 3.65% 52.30x
theveglife.com 1.06% 45.72x
namelymarly.com 1.32% 43.93x
connoisseurusveg.com 5.61% 43.14x
brandnewvegan.com 3.16% 41.48x
veganosity.com 1.59% 40.56x
vegetariangastronomy.com 1.06% 39.87x
mydarlingvegan.com 2.70% 39.56x
blissfulbasil.com 1.31% 39.56x
ohmyveggies.com 4.10% 39.52x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 4.78% 28.25x
Vegetarian Diet 23.16% 23.15x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.21% 20.26x
Paleo & Keto Diet Enthusiasts 9.35% 19.00x
Holistic Medicine 0.76% 19.00x
Healthy Eating Researchers 2.70% 17.92x
Low Carb Diets 7.78% 17.81x
Female Lifestyle Content Readers 6.06% 17.78x
Active Lifestyle Enthusiasts 0.11% 17.47x
Natural Diet & Supplement Researchers 4.25% 17.25x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female