Dstillery Audiences

VEGETARIANS

Audience Size: 2.8 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 43.88% 47.71x
Luxury Fitness Shoppers 42.17% 47.64x
Luxury Athletic Footwear Shoppers 42.36% 47.58x
Meal Kit Delivery Researchers 43.57% 46.08x
Home Kitchen Chefs 43.61% 45.42x
Nutrition Conscious Eaters 39.25% 43.22x
Gluten-Free Recipe Researchers 42.18% 41.63x
Gourmet Food & Wine Researchers 42.52% 41.51x
Organic Food Eaters 39.82% 40.90x
Cooking Show Fans 38.32% 40.60x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Supreme.

Location Composition Index
Supreme 0.02% 1.63x
Club Monaco 0.01% 1.61x
Patagonia 0.02% 1.47x
Urban Outfitters 0.06% 1.47x
Lululemon 0.07% 1.42x
Saint Laurent Paris 0.01% 1.41x
Intermix 0.01% 1.38x
Bonobos 0.04% 1.38x
Levi Strauss 0.01% 1.37x
Uniqlo 0.01% 1.37x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is veganbaking.net.

Website Composition Index
veganbaking.net 1.37% 75.53x
cearaskitchen.com 1.25% 71.39x
namelymarly.com 1.97% 71.36x
theveglife.com 2.01% 68.53x
amuse-your-bouche.com 2.50% 67.65x
thevietvegan.com 1.26% 67.46x
cilantroandcitronella.com 1.51% 66.60x
wellvegan.com 1.30% 66.45x
happyherbivore.com 1.34% 66.29x
supercook.com 2.45% 65.91x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 10.28% 32.76x
Vegetarian Diet 32.04% 26.38x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.24% 21.03x
Assorted Topics (Family, Household Wellness, The Beach) 7.35% 20.65x
Home Décor, Furniture, & Decorating 0.05% 20.57x
Organic Beauty & Skincare Products 3.99% 20.23x
Female Lifestyle Content Readers 6.33% 19.67x
Healthy Eating Researchers 5.57% 19.37x
Paleo & Keto Diet Enthusiasts 17.95% 19.25x
Holistic Medicine 1.25% 18.57x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female