Dstillery Audiences

VEGETARIANS

Audience Size: 2.5 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 37.46% 35.86x
Luxury Athletic Footwear Shoppers 37.46% 35.85x
Gourmet Food & Wine Researchers 34.09% 33.65x
Plant Based & Vegan Food Recipe Shoppers 39.20% 32.75x
Malaysian Food Enthusiasts 39.33% 32.46x
Korean Food Enthusiasts 38.14% 32.37x
Healthy Eaters 34.97% 32.33x
Cooking Show Fans 36.16% 32.14x
Home Kitchen Chefs 36.42% 31.45x
Indian Food Enthusiasts 36.62% 31.08x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.88x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 3.98% 55.39x
connoisseurusveg.com 5.48% 40.41x
ohmyveggies.com 3.80% 37.27x
fullofplants.com 1.28% 36.48x
brandnewvegan.com 2.89% 36.25x
itdoesnttastelikechicken.com 5.41% 35.89x
rabbitandwolves.com 1.99% 35.47x
mydarlingvegan.com 2.57% 35.26x
sweetsimplevegan.com 2.05% 34.93x
namelymarly.com 1.36% 34.75x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 1.22% 27.89x
Vegetarian Diet 15.30% 21.34x
Holistic Medicine 0.05% 18.72x
Tattoos & Costumes 0.04% 16.38x
Paleo & Keto Diet Enthusiasts 1.11% 16.22x
Female Lifestyle Content Readers 2.89% 14.78x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.51% 14.64x
Low Carb Diets 3.94% 14.50x
Natural Diet & Supplement Researchers 0.42% 14.41x
Healthy Eating Researchers 0.31% 14.36x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female