Dstillery Audiences

VEGETARIANS

Audience Size: 3.6 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 46.49% 34.59x
Luxury Athletic Footwear Shoppers 46.48% 34.58x
Healthy Eaters 45.60% 34.30x
Home Kitchen Chefs 45.62% 33.83x
Gourmet Food & Wine Researchers 45.01% 32.72x
Nutrition Conscious Eaters 43.26% 31.88x
Meal Kit Delivery Researchers 47.00% 31.84x
Cooking Show Fans 42.09% 31.70x
Recipe Researchers 43.70% 30.79x
Malaysian Food Enthusiasts 42.66% 30.46x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.72x
Supreme 0.01% 1.69x
REI 0.03% 1.53x
Jos A. Bank Clothiers 0.37% 1.42x
Mens Wearhouse 0.59% 1.33x
Intermix 0.01% 1.32x
White House Black Market 0.40% 1.29x
Saint Laurent Paris 0.01% 1.25x
Urban Outfitters 0.06% 1.25x
The North Face 0.02% 1.23x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is amuse-your-bouche.com.

Website Composition Index
amuse-your-bouche.com 1.28% 46.15x
supercook.com 3.42% 44.36x
theveglife.com 1.33% 43.29x
namelymarly.com 1.50% 42.83x
cilantroandcitronella.com 1.06% 41.53x
connoisseurusveg.com 6.15% 40.61x
theflamingvegan.com 1.17% 40.33x
vegkitchen.com 1.03% 40.06x
thegardengrazer.com 1.22% 39.84x
brandnewvegan.com 3.76% 39.54x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 5.97% 24.58x
Vegetarian Diet 25.04% 20.49x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.23% 17.89x
Home Décor, Furniture, & Decorating 0.03% 16.39x
Healthy Eating Researchers 3.46% 16.26x
Holistic Medicine 0.90% 16.16x
Paleo & Keto Diet Enthusiasts 11.62% 16.13x
Female Lifestyle Content Readers 6.34% 15.94x
Organic Beauty & Skincare Products 2.68% 15.62x
Low Carb Diets 9.04% 15.10x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female