Dstillery Audiences

VEGETARIANS

Audience Size: 2 Million Devices

Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vegetarians audience.

Dstillery Crafted Audiences

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Meal Kit Delivery Researchers.

Interest Composition Index
Meal Kit Delivery Researchers 44.22% 35.01x
Indian Food Enthusiasts 37.52% 34.35x
Malaysian Food Enthusiasts 35.28% 34.11x
Korean Food Enthusiasts 37.70% 33.92x
Cooking Show Fans 32.42% 33.59x
Luxury Athletic Footwear Shoppers 50.65% 31.82x
Luxury Fitness Shoppers 50.65% 31.82x
Healthy Eaters 49.24% 31.61x
Gourmet Food & Wine Researchers 45.59% 30.78x
Organic Food Eaters 36.70% 30.58x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.62x
Gymboree 0.01% 1.44x
Jos A. Bank Clothiers 0.01% 1.42x
Zumiez 0.01% 1.38x
Maurices 0.02% 1.37x
Chicos 0.01% 1.24x
Buckle 0.01% 1.23x
Victoria's Secret 0.02% 1.17x
American Eagle Outfitters 0.01% 1.10x
Carhartt 0.15% 1.09x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website Composition Index
supercook.com 5.11% 49.36x
theveglife.com 1.11% 40.81x
connoisseurusveg.com 8.85% 40.61x
vegkitchen.com 1.23% 38.42x
fullofplants.com 1.56% 37.78x
itdoesnttastelikechicken.com 8.49% 37.45x
mydarlingvegan.com 4.06% 37.14x
plantbasedonabudget.com 1.35% 36.99x
thestingyvegan.com 1.23% 36.83x
ohmyveggies.com 6.36% 36.60x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 3.13% 27.38x
Vegetarian Diet 27.96% 19.96x
Paleo & Keto Diet Enthusiasts 2.91% 17.41x
Holistic Medicine 0.19% 17.14x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.22% 16.52x
Organic Beauty & Skincare Products 0.72% 15.57x
Natural Diet & Supplement Researchers 1.22% 15.38x
Female Lifestyle Content Readers 5.79% 15.36x
Food Cluster 0.46% 14.75x
Yoga & Meditation 2.01% 14.31x
Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female