VEGETARIANS

Audience Size: 2.5 Million Devices

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Explore the Vegetarians Audience

Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Vegetarians audience.

INTERESTS

The Vegetarians audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vegetarians audience is Luxury Fitness Shoppers.

Interest	Composition	Index
Luxury Fitness Shoppers	38.65%	37.69x
Luxury Athletic Footwear Shoppers	38.65%	37.69x
Plant Based & Vegan Food Recipe Shoppers	39.20%	36.01x
Gourmet Food & Wine Researchers	35.06%	35.46x
Healthy Eaters	35.29%	34.27x
Cooking Show Fans	36.95%	34.26x
Home Kitchen Chefs	37.23%	33.97x
Korean Food Enthusiasts	39.13%	33.97x
Malaysian Food Enthusiasts	40.34%	33.93x
Shelf-Stable Food Content Readers	20.03%	33.40x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Interest attribute.

Index: A comparison of the Vegetarians audience to the internet population.

APPAREL RETAILERS

The Vegetarians audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vegetarians audience is Lululemon.

Location	Composition	Index
Lululemon	0.01%	1.73x
American Eagle Outfitters	0.03%	1.55x
J. Crew	0.02%	1.50x
Eddie Bauer	0.01%	1.47x
H&M	0.01%	1.35x
Coach	0.01%	1.31x
Zumiez	0.02%	1.29x
Mens Wearhouse	0.03%	1.27x
White House Black Market	0.02%	1.25x
Old Navy	0.04%	1.24x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Location attribute.

Index: A comparison of the Vegetarians audience to the internet population.

WEBSITES

The Vegetarians audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vegetarians audience is supercook.com.

Website	Composition	Index
supercook.com	3.34%	57.15x
connoisseurusveg.com	4.65%	41.45x
ohmyveggies.com	3.21%	39.13x
itdoesnttastelikechicken.com	4.71%	37.55x
brandnewvegan.com	2.34%	37.48x
fullofplants.com	1.20%	37.26x
mydarlingvegan.com	2.35%	36.23x
sweetsimplevegan.com	1.79%	35.93x
rabbitandwolves.com	1.88%	35.53x
ilovevegan.com	1.91%	35.31x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Web attribute.

Index: A comparison of the Vegetarians audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.

Content Affinity	Composition	Index
Vegans & Animal Welfare	0.98%	28.04x
Vegetarian Diet	14.08%	22.44x
Organic Beauty & Skincare Products	0.15%	22.13x
Paleo & Keto Diet Enthusiasts	1.01%	17.31x
Vitamin Shoppers	0.09%	17.15x
Natural Diet & Supplement Researchers	0.35%	15.88x
Low Carb Diets	3.98%	15.77x
Female Lifestyle Content Readers	2.72%	14.77x
Assorted Topics (Car Rental, Travel, Fashion, Blogs)	0.09%	14.60x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content)	0.41%	13.93x

Composition Percentage: The overlap percentage between the Vegetarians audience and the Content Affinity attribute.

Index: A comparison of the Vegetarians audience to the internet population.

DEMOGRAPHICS

The Vegetarians audience resonates most for the following age bracket and gender.

Age

35-44

Gender

Female