Explore the Vegetarians Audience
Below you'll find more information about the Vegetarians audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Vegetarians audience.
INTERESTS
The Vegetarians audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vegetarians audience is Healthy Eaters.
| Interest | Composition | Index |
| Healthy Eaters | 39.84% | 28.28x |
| Home Kitchen Chefs | 40.27% | 26.99x |
| Meal Kit Delivery Researchers | 0.24% | 26.56x |
| Gourmet Food & Wine Researchers | 37.03% | 25.53x |
| Nutrition Conscious Eaters | 35.63% | 24.85x |
| Gluten-Free Recipe Researchers | 41.00% | 24.19x |
| Organic Food Eaters | 39.60% | 22.73x |
| Vegans | 49.18% | 22.66x |
| Recipe Researchers | 36.25% | 22.57x |
| Yogis | 36.51% | 22.53x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Interest attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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APPAREL RETAILERS
The Vegetarians audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vegetarians audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.54x |
| Supreme | 0.00% | 1.47x |
| American Apparel | 0.04% | 1.42x |
| Madewell | 0.02% | 1.40x |
| Intermix | 0.01% | 1.31x |
| Columbia | 0.01% | 1.29x |
| The North Face | 0.03% | 1.26x |
| REI | 0.02% | 1.24x |
| LOFT | 0.05% | 1.24x |
| Ann Taylor | 0.02% | 1.22x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Location attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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WEBSITES
The Vegetarians audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vegetarians audience is vegweb.com.
| Website | Composition | Index |
| vegweb.com | 1.07% | 86.58x |
| supercook.com | 1.85% | 77.43x |
| veganbaking.net | 1.50% | 74.20x |
| nomeatathlete.com | 1.24% | 71.65x |
| namelymarly.com | 1.65% | 69.69x |
| cearaskitchen.com | 1.20% | 69.61x |
| connoisseurusveg.com | 5.63% | 67.45x |
| theflamingvegan.com | 1.90% | 67.06x |
| wellvegan.com | 1.07% | 66.58x |
| thevietvegan.com | 1.13% | 66.29x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Web attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vegetarians audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 12.75% | 25.63x |
| Vegetarian Diet | 31.00% | 21.56x |
| Home Décor, Furniture, & Decorating | 0.10% | 19.45x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 6.03% | 18.31x |
| Female Lifestyle Content Readers | 5.44% | 15.87x |
| Organic Beauty & Skincare Products | 4.31% | 15.77x |
| Local & Travel England - East Midlands | 0.25% | 15.66x |
| Assorted Topics #11417 (Car Rental, Travel, Fashion, Blogs) | 0.21% | 15.61x |
| Healthy Eating Researchers | 6.33% | 15.17x |
| Holistic Medicine | 1.31% | 14.98x |
Composition Percentage:
The overlap percentage between the Vegetarians audience and the Content Affinity attribute.
Index: A comparison of the Vegetarians audience to the internet population.
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DEMOGRAPHICS
The Vegetarians audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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