Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 1.7 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 14.83% 25.51x
Cape Cod News Readers 20.26% 22.49x
Boston Trip Planners 16.14% 20.11x
UConn Huskies Fans 13.70% 18.87x
Preppy Clothing Shoppers 21.45% 18.52x
Canoeing and Kayaking Enthusiasts 26.06% 18.48x
Ski and Snowboard Enthusiasts 14.54% 18.25x
Winter Sports Destination Seekers 10.97% 18.21x
Waterfront Vacationers 26.64% 18.05x
Pet Boarding and Sitter Researchers 11.27% 17.93x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 5.11x
Patagonia 0.01% 2.55x
J. Crew 0.01% 1.56x
Zumiez 0.03% 1.54x
Victoria's Secret 0.02% 1.41x
Lululemon 0.01% 1.39x
Dressbarn 0.01% 1.30x
White House Black Market 0.02% 1.30x
Chicos 0.02% 1.26x
LOFT 0.01% 1.15x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 3.24% 75.52x
onthesnow.com 4.82% 60.53x
rutlandherald.com 1.96% 57.68x
mychamplainvalley.com 2.07% 56.81x
wcax.com 11.87% 56.50x
benningtonbanner.com 2.77% 49.75x
bostoncentral.com 1.39% 47.88x
nhmagazine.com 1.57% 45.95x
neren.com 1.01% 44.29x
burlingtonfreepress.com 7.95% 43.97x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 6.09% 38.47x
Winter Sports & Gear 0.14% 17.27x
Online Games 2.27% 14.91x
New England Universities 0.66% 12.55x
New Hampshire News 4.00% 11.55x
Lacrosse College Athletics 0.12% 11.31x
New England & Ivy League Sports 0.52% 10.88x
Retail Industry News 0.03% 9.89x
National Parks 0.07% 9.86x
Connecticut News 13.30% 9.27x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female