Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 36.61% 27.35x
Work Hard, Play Hard Travelers 21.32% 27.33x
Ski and Snowboard Apparel Shoppers 33.53% 26.56x
Cape Cod News Readers 33.07% 26.37x
Home Custom Bedroom Decorators 28.10% 26.04x
Custom Home Lighting Shoppers 28.13% 26.04x
Home Lending Researchers 31.14% 25.40x
Home Interior Design Enthusiasts 30.74% 25.30x
Discount Flight Searchers 31.98% 25.15x
Sporting Goods Shoppers 30.37% 25.06x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.88x
Patagonia 0.02% 3.53x
The North Face 0.02% 2.45x
Lululemon 0.05% 2.10x
Talbots 0.04% 1.97x
Club Monaco 0.01% 1.89x
Armani 0.02% 1.88x
Bonobos 0.01% 1.80x
Ann Taylor 0.02% 1.72x
REI 0.01% 1.63x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is vermont.com.

Website Composition Index
vermont.com 1.92% 61.99x
shaws.com 1.11% 54.92x
mychamplainvalley.com 2.69% 51.04x
rutlandherald.com 1.62% 48.80x
caledonianrecord.com 1.04% 48.55x
nhmagazine.com 1.10% 48.34x
mainetoday.com 1.20% 47.44x
visitportland.com 1.32% 45.43x
sevendaysvt.com 6.30% 45.31x
weneedavacation.com 1.13% 43.76x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.25% 35.04x
Winter Sports & Gear 3.34% 23.87x
Sports - Skiing, Snowboarding 0.03% 23.67x
Online Games 4.13% 17.02x
South Carolina Travel 0.15% 16.59x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.21% 15.62x
New England & Ivy League Sports 3.50% 15.46x
Beach Vacations 5.73% 14.93x
Backpacking 5.60% 14.90x
Upstate New York State Athletics 0.23% 14.80x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male