Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 2.4 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 22.58% 19.55x
Cape Cod News Readers 31.51% 19.01x
Work Hard, Play Hard Travelers 30.16% 17.54x
Canoeing and Kayaking Enthusiasts 31.92% 16.94x
New York City Events Researchers 27.00% 16.65x
Pet Boarding and Sitter Researchers 25.55% 16.37x
Ski and Snowboard Apparel Shoppers 29.91% 16.28x
Home Lending Researchers 28.88% 16.04x
Sporting Goods Shoppers 25.18% 15.76x
Discount Flight Searchers 28.53% 15.65x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is J. Crew.

Location Composition Index
J. Crew 0.01% 2.77x
Talbots 0.01% 2.07x
Dressbarn 0.01% 1.96x
Gap 0.01% 1.85x
Banana Republic 0.01% 1.54x
Express 0.01% 1.40x
Victoria's Secret 0.02% 1.35x
Mens Wearhouse 0.01% 1.25x
The Childrens Place 0.01% 1.13x
Journeys 0.01% 1.07x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is thebige.com.

Website Composition Index
thebige.com 1.42% 44.11x
uvm.edu 1.23% 42.71x
jordans.com 1.06% 42.68x
sevendaysvt.com 5.13% 42.29x
boston-discovery-guide.com 1.21% 38.48x
rutlandherald.com 1.85% 37.78x
benningtonbanner.com 1.40% 36.84x
caledonianrecord.com 1.25% 36.42x
ems.com 2.47% 36.18x
burlingtonfreepress.com 9.32% 34.12x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.23% 27.31x
Winter Sports & Gear 2.03% 20.71x
New England & Ivy League Sports 1.68% 15.90x
Institutional Investing 0.74% 15.04x
Upstate New York State Athletics 0.11% 13.69x
Online Games 5.08% 13.33x
New England Universities 4.63% 13.06x
National Parks 1.15% 12.42x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 12.42x
Home Decoration - Crafts & Kids 0.47% 12.20x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female