Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 2.3 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 22.70% 25.77x
Cape Cod News Readers 29.44% 24.71x
Work Hard, Play Hard Travelers 26.72% 23.09x
Discount Flight Searchers 26.36% 21.91x
Pet Boarding and Sitter Researchers 21.66% 21.51x
Home Lending Researchers 27.93% 21.46x
New York City Events Researchers 26.17% 21.41x
Canoeing and Kayaking Enthusiasts 31.30% 21.14x
Ski and Snowboard Apparel Shoppers 31.22% 21.00x
Travel Book Readers 20.83% 20.81x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.06x
Carhartt 0.08% 0.93x
Journeys 0.01% 0.90x
Maurices 0.01% 0.85x
Victoria's Secret 0.01% 0.78x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 3.68% 52.35x
rutlandherald.com 1.42% 44.71x
benningtonbanner.com 1.16% 44.51x
burlingtonfreepress.com 7.39% 41.73x
nationalgridus.com 1.61% 40.66x
caledonianrecord.com 1.11% 38.08x
wcax.com 13.19% 36.77x
ctvisit.com 3.70% 36.50x
nhmagazine.com 1.78% 36.20x
massrealty.com 1.06% 35.76x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 6.83% 34.16x
Winter Sports & Gear 1.13% 24.26x
Institutional Investing 0.29% 20.79x
New England & Ivy League Sports 0.88% 18.88x
Higher-End Fashion Brands 0.05% 17.45x
National Parks 0.50% 15.05x
Upstate New York State Athletics 0.05% 15.03x
Online Games 3.65% 14.99x
New England Universities 2.57% 14.76x
Shoes & Accessories 0.83% 14.62x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female