Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is Canoeing and Kayaking Enthusiasts.

Interest Composition Index
Canoeing and Kayaking Enthusiasts 35.61% 21.34x
Ski and Snowboard Apparel Shoppers 33.37% 21.03x
Work Hard, Play Hard Travelers 37.01% 20.87x
Western Canada Skiers and Snowboarders 26.24% 20.69x
Cape Cod News Readers 34.05% 20.63x
Discount Flight Searchers 31.23% 20.06x
Pet Boarding and Sitter Researchers 33.41% 19.69x
Custom Home Lighting Shoppers 29.25% 19.58x
Home Custom Bedroom Decorators 29.26% 19.57x
Home Lending Researchers 34.13% 19.50x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 2.38x
Intermix 0.01% 2.10x
Ralph Lauren 0.02% 1.75x
Patagonia 0.01% 1.70x
Armani 0.03% 1.67x
Talbots 0.04% 1.66x
REI 0.02% 1.61x
The North Face 0.02% 1.59x
Urban Outfitters 0.05% 1.58x
Lululemon 0.05% 1.54x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is vermont.com.

Website Composition Index
vermont.com 1.69% 51.04x
mychamplainvalley.com 2.16% 42.61x
sevendaysvt.com 5.48% 39.67x
mainetoday.com 1.05% 38.33x
visitportland.com 1.20% 38.21x
rutlandherald.com 1.43% 38.13x
uvm.edu 2.58% 37.51x
nhmagazine.com 1.12% 37.32x
visitrhodeisland.com 1.77% 36.70x
visitlakegeorge.com 1.73% 36.70x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 7.41% 30.59x
Winter Sports & Gear 3.28% 20.99x
Sports - Skiing, Snowboarding 0.02% 19.44x
Online Games 3.98% 15.66x
New England & Ivy League Sports 3.15% 14.53x
Upstate New York State Athletics 0.21% 14.20x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.17% 13.92x
New Hampshire News 5.56% 13.72x
South Carolina Travel 0.12% 13.62x
New England Universities 6.47% 13.56x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female