Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 3.4 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 31.72% 24.03x
Work Hard, Play Hard Travelers 33.06% 23.85x
Canoeing and Kayaking Enthusiasts 35.18% 23.31x
Ski and Snowboard Apparel Shoppers 33.78% 23.04x
Western Canada Skiers and Snowboarders 27.20% 22.80x
Pet Boarding and Sitter Researchers 29.96% 22.32x
Home Lending Researchers 32.25% 21.98x
Vacation Planners 30.90% 21.49x
Discount Flight Searchers 31.42% 21.38x
Home Custom Bedroom Decorators 26.91% 21.38x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is LL Bean.

Location Composition Index
LL Bean 0.01% 3.48x
Patagonia 0.01% 2.43x
Ralph Lauren 0.02% 2.22x
REI 0.02% 2.11x
Ann Taylor 0.02% 2.11x
Club Monaco 0.01% 2.09x
Uniqlo 0.01% 2.07x
Brooks Brothers 0.03% 1.98x
Armani 0.02% 1.91x
Hugo Boss 0.02% 1.78x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is vermont.com.

Website Composition Index
vermont.com 1.60% 57.20x
mychamplainvalley.com 2.35% 44.17x
visitportland.com 1.17% 43.59x
sevendaysvt.com 5.62% 43.15x
uvm.edu 2.49% 43.08x
visitlakegeorge.com 1.69% 41.89x
visitrhodeisland.com 1.75% 41.77x
rutlandherald.com 1.58% 41.20x
caledonianrecord.com 1.02% 40.88x
thebige.com 2.45% 39.70x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.27% 37.22x
Winter Sports & Gear 3.53% 26.51x
England Tourism 0.03% 18.19x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.14% 17.99x
New England & Ivy League Sports 3.20% 17.89x
Online Games 4.26% 17.24x
Upstate New York State Athletics 0.20% 16.40x
New England Universities 6.55% 15.97x
Backpacking 5.96% 15.61x
Beach Vacations 4.72% 15.58x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female