Explore the Vermont Trip Planners Audience
Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Vermont Trip Planners audience.
INTERESTS
The Vermont Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vermont Trip Planners audience is Canoeing and Kayaking Enthusiasts.
| Interest | Composition | Index |
| Canoeing and Kayaking Enthusiasts | 35.61% | 21.34x |
| Ski and Snowboard Apparel Shoppers | 33.37% | 21.03x |
| Work Hard, Play Hard Travelers | 37.01% | 20.87x |
| Western Canada Skiers and Snowboarders | 26.24% | 20.69x |
| Cape Cod News Readers | 34.05% | 20.63x |
| Discount Flight Searchers | 31.23% | 20.06x |
| Pet Boarding and Sitter Researchers | 33.41% | 19.69x |
| Custom Home Lighting Shoppers | 29.25% | 19.58x |
| Home Custom Bedroom Decorators | 29.26% | 19.57x |
| Home Lending Researchers | 34.13% | 19.50x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.01% | 2.38x |
| Intermix | 0.01% | 2.10x |
| Ralph Lauren | 0.02% | 1.75x |
| Patagonia | 0.01% | 1.70x |
| Armani | 0.03% | 1.67x |
| Talbots | 0.04% | 1.66x |
| REI | 0.02% | 1.61x |
| The North Face | 0.02% | 1.59x |
| Urban Outfitters | 0.05% | 1.58x |
| Lululemon | 0.05% | 1.54x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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WEBSITES
The Vermont Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vermont Trip Planners audience is vermont.com.
| Website | Composition | Index |
| vermont.com | 1.69% | 51.04x |
| mychamplainvalley.com | 2.16% | 42.61x |
| sevendaysvt.com | 5.48% | 39.67x |
| mainetoday.com | 1.05% | 38.33x |
| visitportland.com | 1.20% | 38.21x |
| rutlandherald.com | 1.43% | 38.13x |
| uvm.edu | 2.58% | 37.51x |
| nhmagazine.com | 1.12% | 37.32x |
| visitrhodeisland.com | 1.77% | 36.70x |
| visitlakegeorge.com | 1.73% | 36.70x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 7.41% | 30.59x |
| Winter Sports & Gear | 3.28% | 20.99x |
| Sports - Skiing, Snowboarding | 0.02% | 19.44x |
| Online Games | 3.98% | 15.66x |
| New England & Ivy League Sports | 3.15% | 14.53x |
| Upstate New York State Athletics | 0.21% | 14.20x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.17% | 13.92x |
| New Hampshire News | 5.56% | 13.72x |
| South Carolina Travel | 0.12% | 13.62x |
| New England Universities | 6.47% | 13.56x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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