Explore the Vermont Trip Planners Audience
Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Vermont Trip Planners audience.
INTERESTS
The Vermont Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 22.58% | 19.55x |
| Cape Cod News Readers | 31.51% | 19.01x |
| Work Hard, Play Hard Travelers | 30.16% | 17.54x |
| Canoeing and Kayaking Enthusiasts | 31.92% | 16.94x |
| New York City Events Researchers | 27.00% | 16.65x |
| Pet Boarding and Sitter Researchers | 25.55% | 16.37x |
| Ski and Snowboard Apparel Shoppers | 29.91% | 16.28x |
| Home Lending Researchers | 28.88% | 16.04x |
| Sporting Goods Shoppers | 25.18% | 15.76x |
| Discount Flight Searchers | 28.53% | 15.65x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is J. Crew.
| Location | Composition | Index |
| J. Crew | 0.01% | 2.77x |
| Talbots | 0.01% | 2.07x |
| Dressbarn | 0.01% | 1.96x |
| Gap | 0.01% | 1.85x |
| Banana Republic | 0.01% | 1.54x |
| Express | 0.01% | 1.40x |
| Victoria's Secret | 0.02% | 1.35x |
| Mens Wearhouse | 0.01% | 1.25x |
| The Childrens Place | 0.01% | 1.13x |
| Journeys | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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WEBSITES
The Vermont Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vermont Trip Planners audience is thebige.com.
| Website | Composition | Index |
| thebige.com | 1.42% | 44.11x |
| uvm.edu | 1.23% | 42.71x |
| jordans.com | 1.06% | 42.68x |
| sevendaysvt.com | 5.13% | 42.29x |
| boston-discovery-guide.com | 1.21% | 38.48x |
| rutlandherald.com | 1.85% | 37.78x |
| benningtonbanner.com | 1.40% | 36.84x |
| caledonianrecord.com | 1.25% | 36.42x |
| ems.com | 2.47% | 36.18x |
| burlingtonfreepress.com | 9.32% | 34.12x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.
| Content Affinity | Composition | Index |
| Vermont Cluster | 8.23% | 27.31x |
| Winter Sports & Gear | 2.03% | 20.71x |
| New England & Ivy League Sports | 1.68% | 15.90x |
| Institutional Investing | 0.74% | 15.04x |
| Upstate New York State Athletics | 0.11% | 13.69x |
| Online Games | 5.08% | 13.33x |
| New England Universities | 4.63% | 13.06x |
| National Parks | 1.15% | 12.42x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 12.42x |
| Home Decoration - Crafts & Kids | 0.47% | 12.20x |
Composition Percentage:
The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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