Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 2.9 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 22.21% 23.23x
Cape Cod News Readers 29.27% 20.47x
Work Hard, Play Hard Travelers 23.74% 18.60x
Ski and Snowboard Apparel Shoppers 27.49% 17.73x
Canoeing and Kayaking Enthusiasts 29.14% 17.25x
Home Interior Design Enthusiasts 21.10% 17.23x
Pet Boarding and Sitter Researchers 21.03% 17.05x
Home Lending Researchers 24.33% 16.97x
Travel Book Readers 18.92% 16.87x
Discount Flight Searchers 24.17% 16.87x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.76x
J. Crew 0.01% 1.65x
White House Black Market 0.02% 1.38x
Banana Republic 0.02% 1.34x
LOFT 0.01% 1.22x
American Eagle Outfitters 0.01% 1.22x
Gap 0.01% 1.18x
Dressbarn 0.01% 1.13x
Chicos 0.01% 1.11x
Express 0.01% 1.08x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 3.47% 48.54x
benningtonbanner.com 1.10% 41.56x
rutlandherald.com 1.37% 41.08x
onthesnow.com 10.17% 39.31x
caledonianrecord.com 1.01% 37.62x
wcax.com 11.24% 37.14x
burlingtonfreepress.com 6.99% 36.00x
nhmagazine.com 1.97% 34.97x
mychamplainvalley.com 1.99% 33.87x
neren.com 1.02% 32.90x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 6.81% 30.87x
Winter Sports & Gear 0.73% 21.78x
Institutional Investing 0.13% 20.47x
Home Decoration - Crafts & Kids 0.05% 19.45x
Upstate New York State Athletics 0.04% 14.71x
Online Games 3.69% 13.93x
New England Universities 2.44% 13.32x
Concert Posters 0.03% 13.31x
New Hampshire News 5.96% 13.27x
Action Sports 0.44% 13.24x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female