Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 2 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 16.60% 25.86x
Cape Cod News Readers 21.71% 21.27x
Winter Sports Destination Seekers 14.22% 19.58x
Work Hard, Play Hard Travelers 14.24% 18.49x
Modern Art Museum Researchers 21.12% 18.25x
UConn Huskies Fans 15.19% 18.02x
Pet Boarding and Sitter Researchers 13.06% 17.96x
Home Lending Researchers 16.58% 17.43x
Canoeing and Kayaking Enthusiasts 26.02% 17.43x
Waterfront Vacationers 24.85% 17.07x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.01% 1.99x
Jos A. Bank Clothiers 0.01% 1.59x
Gymboree 0.01% 1.51x
White House Black Market 0.01% 1.36x
LOFT 0.01% 1.34x
Dressbarn 0.01% 1.33x
Chicos 0.01% 1.24x
Express 0.01% 1.18x
Mens Wearhouse 0.02% 1.08x
Victoria's Secret 0.02% 1.07x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 3.65% 60.85x
rutlandherald.com 1.81% 48.58x
onthesnow.com 8.12% 48.23x
timesargus.com 1.02% 45.44x
mychamplainvalley.com 2.36% 44.64x
wcax.com 11.83% 44.34x
benningtonbanner.com 2.54% 40.91x
nhmagazine.com 1.76% 40.68x
neren.com 1.03% 39.05x
bostoncentral.com 2.52% 38.21x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 6.68% 36.98x
Winter Sports & Gear 0.44% 23.06x
Shoes & Accessories 0.04% 14.99x
Online Games 2.47% 14.09x
Action Sports 0.22% 13.03x
New England Universities 1.03% 12.43x
Assorted Topics (Elderly, Europe, Viral Media) 0.04% 11.97x
Eye Health & Vision 0.03% 11.24x
New Hampshire News 4.55% 10.78x
New England & Ivy League Sports 0.80% 10.04x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female