Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 30.29% 21.61x
Work Hard, Play Hard Travelers 29.83% 20.64x
Canoeing and Kayaking Enthusiasts 31.90% 20.32x
Ski and Snowboard Apparel Shoppers 30.46% 19.67x
Pet Boarding and Sitter Researchers 26.05% 19.65x
Home Lending Researchers 30.96% 19.13x
Sporting Goods Shoppers 26.38% 19.03x
New York City Events Researchers 26.80% 18.95x
Travel Book Readers 24.08% 18.89x
Discount Flight Searchers 28.13% 18.81x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.38x
Chicos 0.01% 1.78x
Old Navy 0.01% 1.32x
Carhartt 0.11% 0.92x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is vermont.com.

Website Composition Index
vermont.com 1.00% 56.06x
visitlakegeorge.com 1.22% 45.04x
uvm.edu 1.60% 44.75x
visitrhodeisland.com 1.24% 44.39x
sevendaysvt.com 5.65% 43.98x
thebige.com 1.84% 43.76x
jordans.com 1.35% 42.22x
mychamplainvalley.com 2.87% 40.69x
rutlandherald.com 1.81% 39.12x
bostonusa.com 1.02% 38.90x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 8.79% 33.89x
Winter Sports & Gear 2.37% 24.56x
New England & Ivy League Sports 2.15% 18.52x
Institutional Investing 0.93% 17.14x
Upstate New York State Athletics 0.13% 16.62x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.06% 16.18x
National Parks 1.48% 15.16x
New England Universities 4.96% 15.03x
Online Games 4.88% 14.64x
Action Sports 0.98% 14.60x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female