Dstillery Audiences

VERMONT TRIP PLANNERS

Audience Size: 2.6 Million Devices

Explore the Vermont Trip Planners Audience

Below you'll find more information about the Vermont Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Vermont Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Vermont Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vermont Trip Planners audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 21.53% 27.28x
Cape Cod News Readers 28.39% 22.68x
Work Hard, Play Hard Travelers 22.49% 19.59x
Canoeing and Kayaking Enthusiasts 29.30% 18.71x
UConn Huskies Fans 21.32% 18.67x
Home Interior Design Enthusiasts 20.31% 18.48x
Pet Boarding and Sitter Researchers 20.36% 18.35x
New York City Events Researchers 23.73% 18.28x
Home Lending Researchers 22.70% 18.23x
Discount Flight Searchers 24.00% 18.09x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Interest attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vermont Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vermont Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.02% 2.08x
Gap 0.02% 1.77x
Dressbarn 0.02% 1.67x
J. Crew 0.01% 1.37x
Jos A. Bank Clothiers 0.02% 1.27x
Chicos 0.02% 1.13x
Banana Republic 0.01% 1.08x
LOFT 0.01% 1.04x
White House Black Market 0.01% 1.03x
Express 0.01% 1.00x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Location attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vermont Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vermont Trip Planners audience is sevendaysvt.com.

Website Composition Index
sevendaysvt.com 3.63% 55.48x
rutlandherald.com 1.54% 43.77x
benningtonbanner.com 1.49% 43.45x
onthesnow.com 7.65% 43.27x
wcax.com 11.26% 41.44x
caledonianrecord.com 1.09% 41.32x
mychamplainvalley.com 2.08% 40.89x
nhmagazine.com 2.26% 40.51x
neren.com 1.15% 37.21x
patagonia.com 1.11% 37.16x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Web attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vermont Trip Planners audience is Vermont Cluster.

Content Affinity Composition Index
Vermont Cluster 6.52% 31.17x
Winter Sports & Gear 0.45% 22.04x
Institutional Investing 0.06% 21.17x
Action Sports 0.36% 14.19x
New England Universities 1.81% 13.98x
Online Games 3.52% 13.75x
New Hampshire News 5.80% 13.36x
Networking Marketing 0.02% 13.08x
Men's Dress Shirt Shopping 0.03% 12.01x
Business News & Information Readers 0.15% 11.97x
Composition Percentage: The overlap percentage between the Vermont Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Vermont Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vermont Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female