Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Video Gamers.

Interest Composition Index
Video Gamers 51.49% 32.32x
Gamers 47.94% 31.07x
Movie and Game Review Readers 47.35% 30.41x
PokemonGo Fans 49.07% 29.66x
Video and Computer Gaming Enthusiasts 37.09% 29.55x
eSports Enthusiasts 42.13% 28.61x
Anime Fans 41.11% 27.08x
Nintendo Enthusiasts 44.24% 26.66x
Xbox Enthusiasts 46.84% 25.51x
PlayStation Enthusiasts 49.31% 24.77x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Aeropostale.

Location Composition Index
Aeropostale 0.03% 1.54x
Buckle 0.03% 1.44x
J. Crew 0.02% 1.43x
H&M 0.02% 1.40x
White House Black Market 0.02% 1.32x
Chicos 0.02% 1.29x
Victoria's Secret 0.02% 1.25x
Express 0.03% 1.23x
Lululemon 0.01% 1.21x
Michael Kors 0.01% 1.20x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is gamestop.com.

Website Composition Index
gamestop.com 1.27% 41.74x
khwiki.com 1.15% 40.39x
moddb.com 1.35% 39.57x
wikia.com 2.16% 36.29x
mynintendonews.com 3.03% 36.07x
hardcoregamer.com 1.43% 35.86x
holdtoreset.com 3.34% 35.24x
serenesforest.net 1.16% 34.74x
nintendoenthusiast.com 1.66% 34.57x
gamingbolt.com 2.19% 34.50x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.30% 18.10x
Anime 3.40% 14.46x
Casual & Nintendo Gamers 45.98% 14.21x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Online Mini Game Players 1.41% 13.66x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 12.96x
Magic & Games 9.58% 12.77x
PC Gamers 15.44% 12.50x
Minecraft Video Game Players 5.12% 10.88x
RPG & MMO Video Game Fans 15.93% 10.68x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male