Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 45.58% 27.75x
PokemonGo Fans 46.50% 27.10x
Xbox Enthusiasts 44.02% 25.58x
eSports Enthusiasts 42.05% 25.44x
Nintendo Enthusiasts 40.05% 25.11x
Video Gamers 35.61% 25.03x
Video and Computer Gaming Enthusiasts 35.13% 23.99x
PlayStation Enthusiasts 45.77% 23.89x
Anime Fans 39.86% 23.42x
Destiny Video Game Fans 43.12% 23.36x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.27x
Mens Wearhouse 0.01% 1.19x
Maurices 0.02% 1.15x
Buckle 0.01% 1.12x
The Childrens Place 0.01% 1.01x
Old Navy 0.02% 0.99x
Journeys 0.01% 0.99x
Carhartt 0.13% 0.99x
Victoria's Secret 0.01% 0.97x
Express 0.01% 0.94x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is square-enix-games.com.

Website Composition Index
square-enix-games.com 1.10% 31.66x
activision.com 1.19% 30.71x
gematsu.com 3.82% 29.40x
powerpyx.com 2.76% 28.79x
playstationlifestyle.net 5.37% 28.67x
truetrophies.com 1.46% 28.66x
gearnuke.com 1.43% 28.56x
shacknews.com 2.61% 28.53x
games-guides.com 2.09% 27.88x
gamecrate.com 2.36% 27.63x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.02% 16.46x
Roleplay & Fantasy Games 0.24% 14.64x
Drawing & Animation 0.03% 14.57x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
PC Gamers 18.05% 13.31x
Anime 4.46% 12.72x
Magic & Games 4.78% 12.28x
Casual & Nintendo Gamers 44.69% 12.28x
Airsoft & Paintball Equipment 0.17% 12.09x
Minecraft Video Game Players 5.12% 11.51x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male