Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 4.5 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.5 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 43.76% 25.20x
PokemonGo Fans 43.70% 24.94x
Xbox Enthusiasts 44.98% 24.45x
PlayStation Enthusiasts 43.95% 23.72x
eSports Enthusiasts 40.25% 23.69x
Video Gamers 34.79% 23.19x
Nintendo Enthusiasts 39.22% 21.81x
Anime Fans 39.46% 21.81x
Destiny Video Game Fans 40.34% 21.79x
Call of Duty Enthusiasts 38.49% 21.70x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.41x
The Childrens Place 0.01% 1.30x
Old Navy 0.02% 1.29x
Journeys 0.01% 1.22x
Victoria's Secret 0.02% 1.18x
Carhartt 0.14% 1.08x
Mens Wearhouse 0.02% 0.98x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is gematsu.com.

Website Composition Index
gematsu.com 5.12% 29.17x
cheatcodes.com 1.17% 29.04x
square-enix-games.com 2.62% 28.87x
truetrophies.com 1.13% 28.84x
mentalmars.com 1.77% 28.80x
activision.com 3.16% 27.84x
starcitygames.com 1.19% 27.55x
gameinformer.com 7.76% 27.49x
playstationlifestyle.net 4.59% 27.32x
games-guides.com 1.66% 27.32x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.97% 18.42x
Roleplay & Fantasy Games 0.59% 17.11x
PC Gamers 20.25% 15.02x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Anime 6.96% 13.81x
Casual & Nintendo Gamers 58.78% 13.79x
Magic & Games 4.39% 13.68x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.42% 13.22x
Drawing & Animation 0.06% 12.78x
Minecraft Video Game Players 6.80% 12.33x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male