Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 41.80% 26.12x
PokemonGo Fans 41.85% 26.12x
Xbox Enthusiasts 42.09% 25.30x
eSports Enthusiasts 39.14% 24.42x
PlayStation Enthusiasts 43.42% 24.02x
Video Gamers 33.50% 23.77x
Nintendo Enthusiasts 37.31% 22.93x
Anime Fans 36.70% 22.66x
Video and Computer Gaming Enthusiasts 31.10% 22.54x
Destiny Video Game Fans 39.86% 22.49x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.38x
Victoria's Secret 0.01% 1.30x
Dressbarn 0.01% 1.27x
Maurices 0.02% 1.11x
Old Navy 0.01% 1.09x
Carhartt 0.16% 1.05x
Mens Wearhouse 0.01% 1.05x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is square-enix-games.com.

Website Composition Index
square-enix-games.com 2.03% 31.20x
activision.com 2.30% 30.08x
mynintendonews.com 1.07% 29.89x
gematsu.com 5.14% 29.28x
powerpyx.com 5.29% 28.12x
truetrophies.com 1.65% 28.07x
allgamers.com 1.25% 28.00x
shacknews.com 5.12% 27.78x
ubi.com 1.83% 27.76x
games-guides.com 1.87% 27.76x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.74% 17.92x
Roleplay & Fantasy Games 0.49% 16.42x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.37% 14.13x
PC Gamers 21.37% 13.99x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Drawing & Animation 0.04% 13.89x
Anime 6.58% 13.55x
Magic & Games 4.81% 13.16x
Casual & Nintendo Gamers 57.83% 12.67x
Minecraft Video Game Players 7.31% 11.34x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male