Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 37.23% 42.17x
PokemonGo Fans 36.52% 41.48x
Xbox Enthusiasts 41.21% 37.23x
PlayStation Enthusiasts 37.14% 37.12x
eSports Enthusiasts 32.54% 36.91x
Nintendo Enthusiasts 32.49% 36.73x
Video Gamers 30.63% 36.41x
Anime Fans 33.35% 35.27x
Call of Duty Enthusiasts 32.65% 35.04x
Video and Computer Gaming Enthusiasts 26.70% 33.25x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Buckle.

Location Composition Index
Buckle 0.24% 1.30x
Mens Wearhouse 0.63% 1.27x
Charlotte Russe 0.06% 1.21x
Zumiez 0.09% 1.19x
Express 0.11% 1.17x
The Childrens Place 0.12% 1.17x
Jos A. Bank Clothiers 0.35% 1.16x
Aeropostale 0.07% 1.16x
Forever 21 0.07% 1.15x
Carhartt 0.01% 1.14x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is attackofthefanboy.com.

Website Composition Index
attackofthefanboy.com 1.60% 56.00x
videogamesblogger.com 1.45% 55.22x
smashboards.com 1.70% 55.02x
playstationlifestyle.net 6.09% 53.06x
destinygamewiki.com 1.11% 51.12x
gamingbolt.com 1.63% 50.49x
playstationtrophies.org 3.24% 49.36x
rockstargames.com 1.86% 48.80x
mynintendonews.com 1.25% 48.53x
xboxachievements.com 2.76% 48.30x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.07% 29.80x
Parenting & Nutrition 0.10% 24.82x
Studio & Franchise Video Game Players 11.78% 23.45x
Roleplay & Fantasy Games 0.99% 20.29x
Assorted Topics (Cooking, Games, Viral Media) 0.21% 18.83x
PC Gamers 20.63% 18.14x
Content Streamers & Downloaders 0.11% 16.97x
Anime 7.70% 16.73x
Casual & Nintendo Gamers 58.45% 16.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.88% 14.92x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male