Explore the Video Game Shoppers Audience
Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Video Game Shoppers audience.
INTERESTS
The Video Game Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Video Game Shoppers audience is Gamers.
| Interest | Composition | Index |
| Gamers | 47.61% | 30.11x |
| PokemonGo Fans | 49.86% | 29.23x |
| Video Gamers | 35.37% | 28.35x |
| eSports Enthusiasts | 41.87% | 27.71x |
| Xbox Enthusiasts | 45.27% | 26.46x |
| Video and Computer Gaming Enthusiasts | 35.91% | 26.46x |
| Nintendo Enthusiasts | 42.32% | 26.21x |
| PlayStation Enthusiasts | 46.41% | 25.37x |
| Anime Fans | 40.95% | 24.95x |
| Destiny Video Game Fans | 42.57% | 23.99x |
Composition Percentage:
The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
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APPAREL RETAILERS
The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.06% | 1.35x |
| Forever 21 | 0.02% | 1.35x |
| Buckle | 0.04% | 1.29x |
| H&M | 0.02% | 1.27x |
| Michael Kors | 0.02% | 1.26x |
| Journeys | 0.05% | 1.25x |
| Mens Wearhouse | 0.04% | 1.24x |
| Zumiez | 0.02% | 1.24x |
| Lululemon | 0.01% | 1.23x |
| Gap | 0.03% | 1.22x |
Composition Percentage:
The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
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WEBSITES
The Video Game Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Video Game Shoppers audience is games-guides.com.
| Website | Composition | Index |
| games-guides.com | 1.15% | 38.63x |
| destinygamewiki.com | 1.11% | 38.52x |
| kiranico.com | 1.10% | 37.54x |
| marriland.com | 1.29% | 32.70x |
| xboxachievements.com | 3.41% | 32.67x |
| gamestop.com | 10.84% | 32.27x |
| smashboards.com | 1.03% | 32.23x |
| mynintendonews.com | 3.68% | 32.16x |
| thesixthaxis.com | 5.87% | 31.98x |
| gamingbolt.com | 3.04% | 31.96x |
Composition Percentage:
The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 3.37% | 18.33x |
| PC Gamers | 18.10% | 16.24x |
| Anime | 3.26% | 14.80x |
| Casual & Nintendo Gamers | 46.84% | 14.31x |
| Roleplay & Fantasy Games | 0.07% | 14.00x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.02% | 13.92x |
| Magic & Games | 7.54% | 12.79x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.02% | 11.80x |
| Phone & Computer Game Downloaders | 0.04% | 11.74x |
| RPG & MMO Video Game Fans | 15.57% | 10.56x |
Composition Percentage:
The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
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DEMOGRAPHICS
The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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