Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 47.58% 27.18x
PokemonGo Fans 49.43% 26.51x
Video Gamers 35.21% 25.68x
Xbox Enthusiasts 45.61% 25.02x
eSports Enthusiasts 41.94% 24.94x
Video and Computer Gaming Enthusiasts 35.40% 24.20x
PlayStation Enthusiasts 46.16% 23.73x
Nintendo Enthusiasts 42.52% 23.55x
Anime Fans 38.71% 22.94x
Destiny Video Game Fans 43.67% 22.81x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.66x
Carhartt 0.05% 0.96x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.06% 36.43x
games-guides.com 1.71% 35.78x
gamecrate.com 1.08% 34.63x
kiranico.com 1.23% 34.60x
destinygamewiki.com 1.54% 34.58x
gematsu.com 4.05% 33.31x
gamingbolt.com 2.73% 32.92x
playstationlifestyle.net 4.79% 32.89x
mynintendonews.com 2.23% 32.02x
thesixthaxis.com 6.44% 31.87x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 3.46% 18.74x
Roleplay & Fantasy Games 0.15% 18.69x
Phone & Computer Game Downloaders 0.08% 14.63x
PC Gamers 19.98% 14.47x
Anime 3.55% 14.29x
Casual & Nintendo Gamers 47.83% 14.10x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Magic & Games 6.38% 12.58x
Marijuana 0.04% 12.18x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 11.50x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male