Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 47.61% 30.11x
PokemonGo Fans 49.86% 29.23x
Video Gamers 35.37% 28.35x
eSports Enthusiasts 41.87% 27.71x
Xbox Enthusiasts 45.27% 26.46x
Video and Computer Gaming Enthusiasts 35.91% 26.46x
Nintendo Enthusiasts 42.32% 26.21x
PlayStation Enthusiasts 46.41% 25.37x
Anime Fans 40.95% 24.95x
Destiny Video Game Fans 42.57% 23.99x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.06% 1.35x
Forever 21 0.02% 1.35x
Buckle 0.04% 1.29x
H&M 0.02% 1.27x
Michael Kors 0.02% 1.26x
Journeys 0.05% 1.25x
Mens Wearhouse 0.04% 1.24x
Zumiez 0.02% 1.24x
Lululemon 0.01% 1.23x
Gap 0.03% 1.22x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is games-guides.com.

Website Composition Index
games-guides.com 1.15% 38.63x
destinygamewiki.com 1.11% 38.52x
kiranico.com 1.10% 37.54x
marriland.com 1.29% 32.70x
xboxachievements.com 3.41% 32.67x
gamestop.com 10.84% 32.27x
smashboards.com 1.03% 32.23x
mynintendonews.com 3.68% 32.16x
thesixthaxis.com 5.87% 31.98x
gamingbolt.com 3.04% 31.96x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 3.37% 18.33x
PC Gamers 18.10% 16.24x
Anime 3.26% 14.80x
Casual & Nintendo Gamers 46.84% 14.31x
Roleplay & Fantasy Games 0.07% 14.00x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Magic & Games 7.54% 12.79x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.02% 11.80x
Phone & Computer Game Downloaders 0.04% 11.74x
RPG & MMO Video Game Fans 15.57% 10.56x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male