Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.5 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 38.72% 38.53x
Gamers 40.74% 37.90x
eSports Enthusiasts 33.81% 35.54x
Call of Duty Enthusiasts 31.36% 35.16x
Nintendo Enthusiasts 35.17% 34.58x
Xbox Enthusiasts 42.68% 34.25x
Anime Fans 33.73% 33.89x
Video and Computer Gaming Enthusiasts 28.54% 31.95x
Video Gamers 39.90% 31.64x
Destiny Video Game Fans 33.06% 30.69x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.49% 1.18x
Zumiez 0.05% 1.15x
Buckle 0.11% 1.13x
Charlotte Russe 0.02% 1.10x
Uniqlo 0.01% 1.10x
Jos A. Bank Clothiers 0.27% 1.09x
The Childrens Place 0.04% 1.05x
Journeys 0.03% 1.05x
Lane Bryant 0.05% 1.04x
American Eagle Outfitters 0.03% 1.04x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is videogamesblogger.com.

Website Composition Index
videogamesblogger.com 1.56% 54.92x
smashboards.com 1.80% 53.92x
playstationlifestyle.net 5.34% 53.31x
activision.com 1.15% 51.60x
tldrgames.com 1.00% 51.12x
attackofthefanboy.com 1.74% 50.01x
gamingbolt.com 1.69% 49.46x
playstationtrophies.org 2.89% 48.44x
rockstargames.com 2.13% 47.95x
xboxachievements.com 2.47% 47.52x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.08% 28.61x
Parenting & Nutrition 0.11% 24.29x
Studio & Franchise Video Game Players 11.02% 23.09x
Roleplay & Fantasy Games 0.83% 19.97x
Assorted Topics (Cooking, Games, Viral Media) 0.22% 18.82x
PC Gamers 17.68% 18.31x
Casual & Nintendo Gamers 51.57% 17.45x
Content Streamers & Downloaders 0.12% 16.51x
Anime 7.07% 16.17x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.79% 14.60x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male