Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 45.48% 22.49x
PokemonGo Fans 46.32% 21.91x
Xbox Enthusiasts 45.27% 21.58x
eSports Enthusiasts 41.16% 21.35x
PlayStation Enthusiasts 46.21% 21.11x
Anime Fans 37.88% 20.29x
Destiny Video Game Fans 39.93% 20.22x
Video Gamers 36.37% 20.02x
Nintendo Enthusiasts 39.69% 19.90x
Call of Duty Enthusiasts 39.69% 19.18x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 1.64x
Buckle 0.01% 1.60x
Victoria's Secret 0.02% 1.58x
Journeys 0.02% 1.54x
Lane Bryant 0.01% 1.46x
Express 0.01% 1.41x
Mens Wearhouse 0.02% 1.36x
Old Navy 0.02% 1.34x
White House Black Market 0.01% 1.34x
Maurices 0.02% 1.18x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is square-enix-games.com.

Website Composition Index
square-enix-games.com 1.73% 27.59x
activision.com 1.86% 26.40x
mynintendonews.com 1.09% 26.27x
gematsu.com 5.06% 25.93x
truetrophies.com 1.77% 25.00x
playstationlifestyle.net 6.63% 24.88x
powerpyx.com 4.42% 24.71x
gearnuke.com 2.21% 24.65x
allgamers.com 1.01% 24.55x
shacknews.com 4.16% 24.28x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.36% 15.91x
Roleplay & Fantasy Games 0.41% 14.96x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
PC Gamers 21.82% 12.77x
Anime 6.00% 12.13x
Magic & Games 5.42% 11.92x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.27% 11.80x
Airsoft & Paintball Equipment 0.24% 11.72x
Minecraft Video Game Players 6.72% 11.11x
Casual & Nintendo Gamers 54.33% 11.06x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male