Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 4.2 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 44.54% 29.81x
PokemonGo Fans 43.93% 29.07x
Xbox Enthusiasts 44.84% 28.00x
eSports Enthusiasts 37.58% 27.08x
PlayStation Enthusiasts 43.79% 26.86x
Video Gamers 36.78% 26.65x
Nintendo Enthusiasts 39.36% 26.04x
Anime Fans 38.44% 25.71x
Call of Duty Enthusiasts 36.02% 25.59x
Destiny Video Game Fans 38.00% 24.62x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Buckle.

Location Composition Index
Buckle 0.33% 1.34x
Club Monaco 0.02% 1.26x
Mens Wearhouse 0.56% 1.24x
Topshop 0.02% 1.20x
White House Black Market 0.37% 1.18x
Zumiez 0.09% 1.16x
The Childrens Place 0.12% 1.14x
Jos A. Bank Clothiers 0.30% 1.13x
Aeropostale 0.07% 1.12x
H&M 0.07% 1.11x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is playstationlifestyle.net.

Website Composition Index
playstationlifestyle.net 4.80% 35.59x
mynintendonews.com 1.17% 34.61x
attackofthefanboy.com 2.26% 33.87x
playstationtrophies.org 2.70% 33.84x
gematsu.com 6.60% 33.45x
truetrophies.com 1.17% 33.33x
gamingbolt.com 1.30% 33.14x
xboxachievements.com 2.45% 32.85x
pokemoncenter.com 1.59% 32.76x
hardcoregamer.com 1.86% 32.18x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 21.66x
Parenting & Nutrition 0.06% 19.53x
Studio & Franchise Video Game Players 8.47% 18.75x
Roleplay & Fantasy Games 0.86% 15.63x
PC Gamers 18.56% 15.10x
Assorted Topics (Cooking, Games, Viral Media) 0.14% 14.12x
Casual & Nintendo Gamers 53.22% 14.11x
Anime 6.98% 12.99x
Content Streamers & Downloaders 0.07% 12.69x
Magic & Games 4.44% 12.19x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male