Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Video Gamers.

Interest Composition Index
Video Gamers 49.04% 30.21x
Gamers 48.24% 28.86x
PokemonGo Fans 52.07% 27.60x
Video and Computer Gaming Enthusiasts 38.00% 26.91x
eSports Enthusiasts 43.11% 26.52x
Anime Fans 41.76% 25.03x
PlayStation Enthusiasts 47.18% 24.92x
Nintendo Enthusiasts 41.05% 24.89x
Xbox Enthusiasts 45.42% 24.51x
Diablo Video Game Fans 38.57% 23.53x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.44x
Journeys 0.03% 1.39x
Aeropostale 0.02% 1.38x
The Childrens Place 0.03% 1.37x
Gymboree 0.02% 1.36x
Zumiez 0.04% 1.35x
H&M 0.02% 1.34x
Forever 21 0.01% 1.34x
Old Navy 0.03% 1.20x
Dressbarn 0.01% 1.19x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is gamestop.com.

Website Composition Index
gamestop.com 2.32% 36.61x
marriland.com 1.23% 34.04x
khwiki.com 1.44% 32.72x
kh13.com 1.06% 32.33x
moddb.com 2.09% 31.98x
hardcoregamer.com 1.82% 31.54x
mynintendonews.com 2.24% 31.38x
gamingbolt.com 2.94% 31.07x
serenesforest.net 1.19% 30.51x
wikia.com 3.37% 29.91x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Roleplay & Fantasy Games.

Content Affinity Composition Index
Roleplay & Fantasy Games 0.04% 16.91x
Studio & Franchise Video Game Players 4.02% 16.86x
PC Gamers 15.45% 14.67x
Anime 2.72% 14.11x
Casual & Nintendo Gamers 47.69% 13.95x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Magic & Games 9.76% 13.16x
Online Mini Game Players 1.26% 11.42x
Minecraft Video Game Players 5.16% 10.75x
RPG & MMO Video Game Fans 16.60% 10.37x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male