Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 35.92% 19.66x
Call of Duty Enthusiasts 34.51% 17.59x
eSports Enthusiasts 30.63% 17.17x
Xbox Enthusiasts 37.53% 16.98x
Nintendo Enthusiasts 33.87% 16.45x
Video and Computer Gaming Enthusiasts 25.09% 16.20x
Movie and Game Review Readers 20.64% 14.89x
Pokemon Enthusiasts 32.67% 13.84x
Online Role Playing Game Enthusiasts 28.58% 13.67x
Super Mario Bros Fans 30.28% 13.54x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.03% 1.19x
REI 0.02% 1.15x
Abercrombie & Fitch 0.02% 1.15x
Eddie Bauer 0.01% 1.09x
Lane Bryant 0.04% 1.06x
Talbots 0.04% 1.06x
Gymboree 0.03% 1.06x
Aeropostale 0.03% 1.04x
Chicos 0.05% 1.04x
Uniqlo 0.01% 1.03x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is dragonballz.com.

Website Composition Index
dragonballz.com 0.02% 68.39x
marriland.com 0.03% 68.29x
turtlebeach.com 0.07% 68.15x
evolvegame.com 0.02% 66.58x
rantgamer.com 0.03% 66.22x
finalfantasyxv.com 0.03% 65.93x
curse.com 0.05% 65.88x
madcatz.com 0.06% 65.86x
smugglersbounty.com 0.08% 65.59x
kixify.com 0.03% 63.90x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.18% 21.52x
Parenting & Nutrition 0.28% 18.29x
Studio & Franchise Video Game Players 12.10% 18.29x
Casual & Nintendo Gamers 33.48% 15.32x
Roleplay & Fantasy Games 0.57% 14.69x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.42% 14.69x
PC Gamers 11.95% 14.67x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.32% 11.93x
Minecraft Video Game Players 3.70% 11.73x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.61% 11.69x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age and income brackets.
Age
25-34
Income
Under $25,000