Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 47.77% 29.81x
Video Gamers 36.05% 29.44x
PokemonGo Fans 51.72% 28.10x
eSports Enthusiasts 42.91% 26.78x
Video and Computer Gaming Enthusiasts 37.32% 26.64x
Nintendo Enthusiasts 43.15% 25.32x
Anime Fans 40.17% 25.02x
Xbox Enthusiasts 45.36% 24.32x
PlayStation Enthusiasts 46.56% 23.44x
Diablo Video Game Fans 39.72% 23.35x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.03% 1.29x
Zumiez 0.03% 1.28x
Gymboree 0.03% 1.24x
The Childrens Place 0.05% 1.16x
Maurices 0.06% 1.16x
J. Crew 0.02% 1.15x
Michael Kors 0.02% 1.15x
Dressbarn 0.02% 1.14x
Hollister 0.02% 1.13x
Forever 21 0.02% 1.12x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is mynintendonews.com.

Website Composition Index
mynintendonews.com 2.35% 35.47x
gamestop.com 5.38% 35.35x
hardcoregamer.com 1.97% 32.88x
marriland.com 1.51% 32.52x
playstationlifestyle.net 3.28% 31.92x
serenesforest.net 1.21% 31.73x
gamingbolt.com 3.15% 31.53x
gameshedge.com 1.58% 31.41x
xboxachievements.com 3.35% 31.18x
gameinformer.com 9.56% 31.08x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 3.43% 17.64x
PC Gamers 15.14% 16.55x
Roleplay & Fantasy Games 0.06% 15.80x
Anime 2.89% 15.39x
Casual & Nintendo Gamers 47.22% 14.46x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
Magic & Games 7.98% 13.19x
Audio Clips & Sound Effects 0.02% 11.73x
Website Launchers 0.03% 11.17x
RPG & MMO Video Game Fans 15.54% 10.57x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male