Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 45.50% 29.40x
PokemonGo Fans 44.73% 28.59x
Xbox Enthusiasts 44.87% 27.97x
PlayStation Enthusiasts 43.22% 27.55x
eSports Enthusiasts 39.06% 27.05x
Video Gamers 37.39% 27.04x
Nintendo Enthusiasts 36.94% 26.44x
Anime Fans 37.97% 25.93x
Call of Duty Enthusiasts 36.95% 25.18x
Destiny Video Game Fans 37.99% 24.70x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.05% 1.44x
Aeropostale 0.07% 1.38x
Hollister 0.06% 1.36x
Zumiez 0.08% 1.32x
Journeys 0.06% 1.28x
The Childrens Place 0.10% 1.23x
Gymboree 0.06% 1.23x
Lane Bryant 0.05% 1.22x
Forever 21 0.05% 1.21x
Victoria's Secret 0.13% 1.20x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is playstationlifestyle.net.

Website Composition Index
playstationlifestyle.net 4.02% 37.45x
mynintendonews.com 1.05% 36.76x
pokemoncenter.com 1.08% 36.14x
gematsu.com 5.51% 36.04x
truetrophies.com 1.13% 34.68x
hardcoregamer.com 1.45% 34.60x
playstationtrophies.org 2.40% 34.47x
xboxachievements.com 2.31% 34.34x
gearnuke.com 3.80% 34.25x
gamingbolt.com 1.03% 34.18x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 22.66x
Parenting & Nutrition 0.04% 20.09x
Studio & Franchise Video Game Players 7.19% 20.00x
Roleplay & Fantasy Games 0.70% 17.07x
PC Gamers 17.69% 15.49x
Casual & Nintendo Gamers 50.71% 15.02x
Assorted Topics (Cooking, Games, Viral Media) 0.10% 14.76x
Content Streamers & Downloaders 0.04% 13.62x
Anime 6.92% 13.03x
Magic & Games 4.16% 12.68x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male