Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 34.56% 20.80x
eSports Enthusiasts 31.98% 18.33x
Xbox Enthusiasts 37.55% 18.32x
Call of Duty Enthusiasts 30.84% 18.29x
Nintendo Enthusiasts 33.12% 17.88x
Anime Fans 32.41% 17.24x
Video and Computer Gaming Enthusiasts 26.60% 16.39x
Pokemon Enthusiasts 29.72% 15.36x
Movie and Game Review Readers 19.99% 15.25x
Minecraft Video Game Fans 30.99% 15.23x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Zumiez.

Location Composition Index
Zumiez 0.05% 1.27x
Supreme 0.01% 1.20x
Hollister 0.03% 1.17x
Uniqlo 0.02% 1.17x
LL Bean 0.01% 1.16x
Coach 0.08% 1.15x
Zara 0.04% 1.14x
The Childrens Place 0.07% 1.12x
Mens Wearhouse 0.31% 1.11x
Lane Bryant 0.06% 1.10x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is videogamesblogger.com.

Website Composition Index
videogamesblogger.com 1.68% 36.13x
playstationlifestyle.net 4.60% 34.80x
activision.com 1.36% 33.85x
smashboards.com 1.75% 33.44x
playstationtrophies.org 2.62% 31.96x
xboxachievements.com 2.20% 31.14x
rockstargames.com 2.52% 30.89x
callofduty.com 1.17% 30.23x
gematsu.com 5.35% 30.13x
tldrgames.com 1.15% 29.90x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.09% 22.59x
Parenting & Nutrition 0.14% 19.10x
Studio & Franchise Video Game Players 10.60% 18.27x
Roleplay & Fantasy Games 0.66% 15.92x
Assorted Topics (Cooking, Games, Viral Media) 0.25% 15.03x
Casual & Nintendo Gamers 43.72% 14.90x
PC Gamers 14.74% 14.89x
Anime 6.84% 13.20x
Content Streamers & Downloaders 0.16% 12.44x
Magic & Games 3.50% 11.96x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male