Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 4 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 37.24% 19.92x
Xbox Enthusiasts 38.27% 17.92x
Call of Duty Enthusiasts 34.39% 17.90x
eSports Enthusiasts 32.23% 17.75x
Nintendo Enthusiasts 34.08% 17.36x
Video and Computer Gaming Enthusiasts 26.33% 16.55x
Anime Fans 34.43% 16.23x
Movie and Game Review Readers 21.15% 15.24x
Diablo Video Game Fans 28.92% 15.02x
Pokemon Enthusiasts 32.43% 14.60x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.52x
Express Outlets 0.00% 1.20x
Columbia 0.01% 1.16x
Aeropostale 0.05% 1.12x
Dressbarn 0.05% 1.10x
Chicos 0.06% 1.07x
Coach 0.07% 1.06x
American Eagle Outfitters 0.07% 1.05x
Urban Outfitters 0.05% 1.05x
Old Navy 0.07% 1.04x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is videogamesblogger.com.

Website Composition Index
videogamesblogger.com 1.96% 55.79x
trueachievements.com 2.96% 54.60x
playstationlifestyle.net 4.38% 53.59x
dualshockers.com 1.87% 49.60x
smashboards.com 1.58% 48.60x
gematsu.com 4.52% 48.37x
activision.com 1.59% 48.21x
playstationtrophies.org 2.35% 47.71x
rockstargames.com 3.08% 47.01x
coolrom.com 1.02% 46.85x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Assorted Topics #11249 (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics #11249 (Insurance, Travel, Viral Media) 0.14% 21.47x
Studio & Franchise Video Game Players 12.17% 17.96x
Parenting & Nutrition 0.20% 17.80x
Roleplay & Fantasy Games 0.61% 15.41x
Casual & Nintendo Gamers 42.23% 14.63x
PC Gamers 14.27% 14.33x
Assorted Topics #11250 (Cooking, Games, Viral Media) 0.34% 14.27x
Anime 7.58% 12.31x
Assorted Topics #11499 (Toys, T-Shirts, Volvos) 0.29% 11.66x
Magic & Games 3.53% 11.36x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male