Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 2.1 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 41.60% 61.27x
PokemonGo Fans 41.39% 59.32x
Xbox Enthusiasts 43.95% 55.31x
Nintendo Enthusiasts 36.27% 55.31x
eSports Enthusiasts 33.30% 53.65x
Destiny Video Game Fans 42.52% 51.88x
Video Gamers 28.89% 51.62x
PlayStation Enthusiasts 44.06% 50.73x
Video and Computer Gaming Enthusiasts 26.74% 50.15x
Call of Duty Enthusiasts 33.50% 48.79x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is American Eagle Outfitters.

Location Composition Index
American Eagle Outfitters 0.03% 3.87x
Maurices 0.03% 3.78x
Zumiez 0.02% 3.04x
Victoria's Secret 0.02% 2.58x
Old Navy 0.02% 2.35x
Gap 0.01% 1.99x
Buckle 0.01% 1.91x
Aeropostale 0.01% 1.52x
The Childrens Place 0.01% 1.26x
Journeys 0.01% 1.05x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.70% 32.84x
shacknews.com 1.53% 32.62x
gamecrate.com 1.57% 31.16x
games-guides.com 2.15% 31.01x
gematsu.com 3.99% 30.63x
millenium.us.org 1.04% 30.25x
destinygamewiki.com 1.64% 29.99x
playstationlifestyle.net 5.56% 29.42x
marriland.com 1.05% 29.21x
thesixthaxis.com 6.86% 29.08x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.00% 32.28x
Casual & Nintendo Gamers 47.23% 19.76x
PC Gamers 19.16% 17.92x
Magic & Games 4.51% 17.46x
Anime 2.36% 15.12x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 14.01x
Assorted Topics (Cooking, Games, Viral Media) 0.02% 13.92x
RPG & MMO Video Game Fans 16.50% 13.68x
Technology News 13.32% 12.95x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 11.88x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male