Dstillery Audiences

VIDEO GAME SHOPPERS

Audience Size: 5 Million Devices

Explore the Video Game Shoppers Audience

Below you'll find more information about the Video Game Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Video Game Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Game Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Game Shoppers audience is Gamers.

Interest Composition Index
Gamers 44.02% 24.75x
PokemonGo Fans 44.31% 24.13x
Xbox Enthusiasts 44.91% 23.89x
PlayStation Enthusiasts 43.04% 23.50x
eSports Enthusiasts 40.13% 22.71x
Video Gamers 36.83% 22.41x
Anime Fans 39.26% 21.64x
Call of Duty Enthusiasts 37.84% 21.59x
Destiny Video Game Fans 38.74% 21.48x
Nintendo Enthusiasts 38.09% 21.44x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Interest attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Game Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Game Shoppers audience is Buckle.

Location Composition Index
Buckle 0.07% 1.31x
Hollister 0.07% 1.30x
Zumiez 0.10% 1.30x
Aeropostale 0.08% 1.28x
Journeys 0.13% 1.25x
Express 0.10% 1.23x
American Apparel 0.03% 1.22x
Express Outlets 0.01% 1.21x
H&M 0.07% 1.19x
Uniqlo 0.02% 1.19x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Location attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Game Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Game Shoppers audience is gematsu.com.

Website Composition Index
gematsu.com 5.21% 32.90x
playstationlifestyle.net 3.94% 32.65x
truetrophies.com 1.13% 32.42x
hardcoregamer.com 1.32% 32.06x
gearnuke.com 3.40% 31.41x
bulbagarden.net 1.12% 30.82x
cheatcodes.com 1.35% 30.52x
xboxachievements.com 2.50% 30.30x
playstationtrophies.org 2.61% 30.12x
games-guides.com 1.37% 30.09x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Web attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Game Shoppers audience is Parenting & Nutrition.

Content Affinity Composition Index
Parenting & Nutrition 0.03% 18.36x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 18.20x
Studio & Franchise Video Game Players 6.67% 17.82x
Roleplay & Fantasy Games 0.65% 15.80x
PC Gamers 19.02% 13.63x
Content Streamers & Downloaders 0.03% 12.95x
Casual & Nintendo Gamers 57.64% 12.83x
Assorted Topics (Cooking, Games, Viral Media) 0.07% 12.65x
Anime 7.44% 12.06x
Magic & Games 4.39% 11.93x
Composition Percentage: The overlap percentage between the Video Game Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Video Game Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Game Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male