Dstillery Audiences

VIDEO GAMERS

Audience Size: 1.3 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 78.21% 64.55x
Movie and Game Review Readers 64.55% 61.19x
Gamers 82.57% 57.79x
eSports Enthusiasts 71.88% 49.82x
PokemonGo Fans 74.03% 49.57x
High End TV Shoppers 54.63% 46.23x
Nintendo Enthusiasts 67.91% 46.23x
Streaming Video Fans 51.19% 46.09x
iPhone Users 52.22% 45.65x
Virtual Reality Enthusiasts 63.61% 45.28x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.26x
American Eagle Outfitters 0.01% 1.18x
Buckle 0.01% 1.15x
Maurices 0.02% 1.14x
Mens Wearhouse 0.01% 1.06x
Journeys 0.02% 1.02x
Victoria's Secret 0.02% 0.97x
The Childrens Place 0.01% 0.97x
Carhartt 0.11% 0.91x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is ubi.com.

Website Composition Index
ubi.com 1.21% 71.82x
powerpyx.com 3.90% 71.32x
shacknews.com 3.51% 69.45x
gamecrate.com 3.58% 68.66x
square-enix-games.com 1.36% 65.24x
dndbeyond.com 3.65% 64.11x
activision.com 1.45% 64.02x
leagueoflegends.com 1.51% 61.72x
gearnuke.com 1.93% 58.76x
millenium.us.org 2.01% 55.98x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.17% 36.81x
Roleplay & Fantasy Games 0.40% 33.62x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.28% 32.76x
Phone & Computer Game Downloaders 0.48% 29.87x
Anime 7.52% 26.25x
Collectibles - Toys & Collectibles 21.12% 25.21x
PC Gamers 28.92% 22.69x
Airsoft & Paintball Equipment 0.21% 21.44x
Vaping 0.34% 21.36x
Magic & Games 7.74% 21.27x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male