Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.2 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 82.01% 60.71x
Movie and Game Review Readers 55.38% 59.23x
Gamers 85.66% 54.29x
eSports Enthusiasts 71.99% 47.39x
PokemonGo Fans 81.00% 45.43x
Virtual Reality Enthusiasts 63.24% 44.36x
iPhone Users 48.38% 43.60x
Nintendo Enthusiasts 70.30% 42.96x
High End TV Shoppers 45.81% 42.49x
Streaming Video Fans 45.65% 41.25x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Hollister.

Location Composition Index
Hollister 0.02% 1.22x
J. Crew 0.02% 1.17x
Maurices 0.05% 1.12x
Old Navy 0.05% 1.06x
LOFT 0.02% 1.05x
Victoria's Secret 0.05% 1.04x
Jos A. Bank Clothiers 0.02% 1.03x
Express 0.03% 1.02x
Buckle 0.03% 1.01x
Talbots 0.01% 1.00x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.29% 75.55x
games-guides.com 1.33% 69.82x
metabomb.net 1.86% 67.65x
rpgamer.com 1.39% 66.21x
mynintendonews.com 4.12% 64.92x
godisageek.com 1.63% 61.58x
stardewvalleywiki.com 2.01% 59.91x
gameshedge.com 2.92% 59.22x
gamingbolt.com 5.78% 58.10x
nichegamer.com 3.51% 58.06x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.40% 33.13x
PC Gamers 24.36% 26.67x
Anime 4.91% 26.21x
Roleplay & Fantasy Games 0.10% 25.02x
Collectibles - Toys & Collectibles 16.53% 21.15x
Magic & Games 12.63% 20.96x
Casual & Nintendo Gamers 63.44% 19.45x
Technology News 29.41% 19.24x
RPG & MMO Video Game Fans 22.65% 15.41x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.14% 14.94x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male