Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.8 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 74.70% 236.66x
Gamers 84.94% 186.95x
eSports Enthusiasts 73.49% 174.08x
PokemonGo Fans 78.31% 161.63x
High End TV Shoppers 48.19% 150.76x
Nintendo Enthusiasts 63.25% 149.11x
Horror Movie Fans 48.19% 142.69x
Comedy Fans 44.58% 140.34x
iPhone Users 43.37% 133.18x
Virtual Reality Enthusiasts 57.23% 130.58x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.39x
Carhartt 0.24% 1.26x
Chicos 0.01% 1.26x
Mens Wearhouse 0.01% 1.16x
Journeys 0.01% 1.10x
The Childrens Place 0.01% 1.00x
Old Navy 0.01% 0.98x
Maurices 0.01% 0.88x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.83% 49.31x
toucharcade.com 1.19% 44.71x
allgamers.com 2.17% 43.89x
ubi.com 3.13% 42.85x
powerpyx.com 9.11% 42.45x
icv2.com 1.51% 41.51x
boxmash.com 1.18% 41.49x
shacknews.com 8.36% 40.55x
gearnuke.com 4.28% 40.47x
gamasutra.com 1.77% 40.30x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 18.07% 52.17x
PC Gamers 36.14% 37.38x
Casual & Nintendo Gamers 81.93% 36.18x
Fantasy Name Generators 14.46% 31.42x
Movie Reviews 18.07% 28.65x
Minecraft Video Game Players 16.27% 26.89x
Roleplay & Fantasy Games 0.75% 26.34x
RPG & MMO Video Game Fans 27.11% 26.22x
Technology News 24.70% 25.82x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 30.12% 20.88x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male