Dstillery Audiences

VIDEO GAMERS

Audience Size: 3.1 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 79.77% 44.33x
Movie and Game Review Readers 66.86% 42.89x
Gamers 82.33% 41.54x
Virtual Reality Enthusiasts 52.44% 38.12x
Streaming Video Fans 43.78% 36.64x
iPhone Users 43.67% 36.61x
eSports Enthusiasts 70.91% 36.05x
PokemonGo Fans 74.08% 35.54x
Anime Fans 56.89% 33.85x
Nintendo Enthusiasts 69.27% 33.65x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Zumiez.

Location Composition Index
Zumiez 0.02% 1.68x
Jos A. Bank Clothiers 0.01% 1.68x
Journeys 0.03% 1.51x
Chicos 0.02% 1.41x
Mens Wearhouse 0.02% 1.39x
Buckle 0.02% 1.28x
Old Navy 0.02% 1.24x
The Childrens Place 0.02% 1.23x
Aeropostale 0.01% 1.21x
White House Black Market 0.01% 1.20x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 1.05% 56.53x
allgamers.com 1.19% 52.78x
powerpyx.com 5.42% 52.21x
ubi.com 1.73% 52.02x
shacknews.com 4.96% 50.41x
gamecrate.com 4.60% 50.39x
gamasutra.com 1.05% 49.32x
square-enix-games.com 1.82% 49.09x
gearnuke.com 2.60% 48.56x
adventuresinpoortaste.com 1.32% 47.31x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.20% 25.45x
Roleplay & Fantasy Games 0.45% 21.63x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.35% 21.56x
Drawing & Animation 0.05% 21.17x
Anime 7.61% 18.55x
PC Gamers 27.31% 17.73x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 17.48x
Collectibles - Toys & Collectibles 21.57% 17.47x
Phone & Computer Game Downloaders 0.61% 17.43x
Magic & Games 6.96% 16.43x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male