Dstillery Audiences

VIDEO GAMERS

Audience Size: 6.7 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 40.02% 25.15x
PokemonGo Fans 46.79% 25.04x
Movie and Game Review Readers 32.47% 23.39x
eSports Enthusiasts 42.22% 23.26x
Nintendo Enthusiasts 44.08% 22.46x
Xbox Enthusiasts 44.14% 20.66x
Virtual Reality Enthusiasts 24.59% 19.58x
Diablo Video Game Fans 37.52% 19.48x
Destiny Video Game Fans 40.44% 19.22x
Gamers 78.49% 19.03x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.39x
LL Bean 0.01% 1.26x
Urban Outfitters 0.05% 1.14x
Abercrombie & Fitch 0.03% 1.13x
Gymboree 0.04% 1.12x
The North Face 0.03% 1.11x
Madewell 0.02% 1.10x
REI 0.02% 1.10x
Express Outlets 0.00% 1.10x
American Apparel 0.03% 1.09x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.35% 48.11x
dsogaming.com 1.36% 46.65x
rpgsite.net 5.88% 46.13x
siliconera.com 5.98% 44.07x
mp1st.com 1.02% 43.86x
gematsu.com 4.43% 43.86x
gameinformer.com 10.67% 43.52x
teambrg.com 1.02% 43.16x
strawpoll.com 1.55% 43.08x
gamersheroes.com 14.71% 42.70x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 12.02% 17.72x
PC Gamers 15.31% 15.36x
Roleplay & Fantasy Games 0.55% 13.82x
Casual & Nintendo Gamers 39.50% 13.68x
Magic & Games 3.86% 12.41x
Technology News 10.18% 11.64x
Collectibles - Toys & Collectibles 16.07% 11.43x
Anime 6.56% 10.65x
Drawing & Animation 0.19% 10.30x
RPG & MMO Video Game Fans 24.03% 9.95x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male