Dstillery Audiences

VIDEO GAMERS

Audience Size: 5.6 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 42.60% 37.83x
PokemonGo Fans 44.60% 37.47x
eSports Enthusiasts 41.08% 34.93x
Movie and Game Review Readers 33.38% 34.36x
Nintendo Enthusiasts 43.30% 33.76x
Destiny Video Game Fans 39.84% 29.95x
Xbox Enthusiasts 45.71% 29.93x
Call of Duty Enthusiasts 31.71% 29.58x
Gamers 77.51% 29.44x
Virtual Reality Enthusiasts 31.91% 29.31x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.47% 1.15x
Jos A. Bank Clothiers 0.28% 1.11x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.33% 54.05x
teambrg.com 1.10% 49.02x
rpgsite.net 7.82% 48.78x
twingalaxies.com 1.52% 47.64x
strawpoll.com 1.13% 46.88x
hardcoregamer.com 2.69% 46.81x
primagames.com 10.52% 46.79x
dsogaming.com 2.33% 46.63x
gamersheroes.com 16.29% 46.43x
gamerguides.com 1.16% 46.35x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.05% 21.64x
PC Gamers 17.43% 17.51x
Casual & Nintendo Gamers 47.57% 15.64x
Collectibles - Toys & Collectibles 16.10% 14.31x
Magic & Games 4.33% 13.98x
Anime 5.96% 13.05x
Technology News 12.72% 12.69x
RPG & MMO Video Game Fans 22.41% 11.75x
Humor & Entertainment - Comic Culture 13.74% 10.82x
Gaming Content Readers 91.85% 10.54x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male