Dstillery Audiences

VIDEO GAMERS

Audience Size: 4.2 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 72.22% 44.51x
Gamers 75.92% 41.24x
Movie and Game Review Readers 67.30% 38.13x
eSports Enthusiasts 66.18% 37.56x
PokemonGo Fans 74.18% 36.97x
Nintendo Enthusiasts 62.92% 34.68x
Virtual Reality Enthusiasts 57.35% 31.18x
Blockbuster Movie Fans 48.80% 30.55x
Comedy Fans 49.28% 30.39x
Call of Duty Enthusiasts 52.18% 30.19x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.30x
American Apparel 0.03% 1.29x
Patagonia 0.01% 1.26x
Free People 0.02% 1.21x
Buckle 0.05% 1.20x
REI 0.01% 1.19x
Journeys 0.10% 1.18x
Forever 21 0.05% 1.17x
Zumiez 0.07% 1.17x
Bonobos 0.01% 1.17x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.64% 51.83x
hardcoregamer.com 1.82% 47.42x
allgamers.com 3.55% 46.04x
gearnuke.com 5.11% 45.92x
ubi.com 5.65% 44.80x
toucharcade.com 2.04% 43.97x
magicgameworld.com 1.48% 43.47x
truetrophies.com 1.44% 43.39x
destinygamewiki.com 1.49% 42.23x
pokemoncenter.com 1.02% 41.65x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.65% 26.63x
Roleplay & Fantasy Games 0.84% 21.12x
PC Gamers 25.72% 18.47x
Collectibles - Toys & Collectibles 22.30% 17.05x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.82% 16.92x
Magic & Games 5.79% 15.76x
Anime 9.47% 15.65x
Assorted Topics (Toys, T-Shirts, Volvos) 0.18% 15.54x
Casual & Nintendo Gamers 66.89% 14.94x
Content Streamers & Downloaders 0.03% 14.77x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male