Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.4 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 77.08% 74.46x
Movie and Game Review Readers 60.54% 69.16x
Gamers 83.87% 63.24x
eSports Enthusiasts 70.91% 57.45x
PokemonGo Fans 75.59% 55.69x
High End TV Shoppers 50.80% 52.09x
Virtual Reality Enthusiasts 63.68% 51.53x
Nintendo Enthusiasts 68.64% 50.75x
iPhone Users 51.42% 50.56x
IT Decision Makers 44.50% 49.97x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Aeropostale.

Location Composition Index
Aeropostale 0.01% 2.41x
Maurices 0.01% 1.78x
Carhartt 0.06% 1.07x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is powerpyx.com.

Website Composition Index
powerpyx.com 2.45% 68.38x
gamecrate.com 2.57% 67.73x
shacknews.com 2.17% 67.17x
activision.com 1.00% 62.72x
leagueoflegends.com 1.11% 61.88x
millenium.us.org 1.57% 60.05x
strategygamer.com 2.08% 59.38x
dndbeyond.com 2.76% 59.37x
dsogaming.com 4.49% 58.31x
thefpsreview.com 3.65% 56.87x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.01% 39.68x
Phone & Computer Game Downloaders 0.34% 37.32x
Roleplay & Fantasy Games 0.32% 36.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.20% 33.43x
Anime 7.19% 27.80x
Collectibles - Toys & Collectibles 18.76% 25.76x
Technology News 32.66% 22.03x
Magic & Games 8.22% 21.47x
PC Gamers 30.31% 21.25x
Airsoft & Paintball Equipment 0.13% 21.15x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male