Dstillery Audiences

VIDEO GAMERS

Audience Size: 3.6 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 79.20% 52.34x
Gamers 83.19% 47.91x
Movie and Game Review Readers 66.31% 46.83x
PokemonGo Fans 75.43% 43.04x
eSports Enthusiasts 71.98% 42.37x
Nintendo Enthusiasts 68.44% 38.07x
Virtual Reality Enthusiasts 60.58% 35.54x
Streaming Video Fans 50.56% 35.34x
Comedy Fans 48.49% 35.30x
Blockbuster Movie Fans 51.57% 34.56x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.63x
Old Navy 0.02% 1.59x
The Childrens Place 0.02% 1.52x
Zumiez 0.01% 1.49x
Express 0.01% 1.41x
American Eagle Outfitters 0.01% 1.31x
Chicos 0.01% 1.23x
Journeys 0.01% 1.15x
Victoria's Secret 0.02% 1.15x
Carhartt 0.15% 1.13x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is gonintendo.com.

Website Composition Index
gonintendo.com 2.32% 55.07x
allgamers.com 3.10% 49.58x
ubi.com 4.67% 48.60x
toucharcade.com 1.65% 48.49x
magicgameworld.com 1.30% 47.82x
mentalmars.com 2.89% 47.04x
gearnuke.com 5.01% 46.45x
powerpyx.com 12.13% 46.35x
hardcoregamer.com 1.82% 44.16x
uploadvr.com 1.81% 44.13x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.19% 34.55x
Roleplay & Fantasy Games 1.01% 29.14x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.77% 24.35x
PC Gamers 30.97% 22.97x
Anime 10.80% 21.41x
Collectibles - Toys & Collectibles 24.64% 20.44x
Magic & Games 6.55% 20.40x
Phone & Computer Game Downloaders 1.76% 20.26x
Drawing & Animation 0.09% 18.63x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 18.01x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male