Dstillery Audiences

VIDEO GAMERS

Audience Size: 5.9 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 5.9 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 40.42% 26.10x
PokemonGo Fans 47.41% 25.96x
Movie and Game Review Readers 33.62% 24.25x
eSports Enthusiasts 42.81% 23.99x
Nintendo Enthusiasts 46.22% 22.44x
Xbox Enthusiasts 46.00% 20.81x
Tech and Video games Industry 31.58% 19.82x
Gamers 78.75% 18.98x
Star Wars Fans 29.15% 18.61x
Call of Duty Enthusiasts 36.51% 18.61x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Free People.

Location Composition Index
Free People 0.02% 1.28x
American Apparel 0.04% 1.28x
Patagonia 0.01% 1.25x
Eddie Bauer 0.01% 1.23x
Columbia 0.01% 1.18x
The North Face 0.02% 1.16x
Madewell 0.02% 1.14x
Urban Outfitters 0.05% 1.13x
American Eagle Outfitters 0.05% 1.11x
H&M 0.04% 1.10x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is winbuzzer.com.

Website Composition Index
winbuzzer.com 0.09% 65.57x
mfgday.com 0.07% 65.00x
mydish.com 0.06% 64.07x
mossyoakproperties.com 0.06% 63.87x
nintendo-insider.com 0.19% 60.49x
arcgames.com 0.10% 58.82x
truetrophies.com 0.15% 58.76x
gamespace.com 0.09% 56.83x
disguisedtoast.com 0.12% 56.72x
tamrielfoundry.com 0.15% 56.48x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 12.41% 18.76x
PC Gamers 13.79% 16.92x
Casual & Nintendo Gamers 33.12% 15.14x
Roleplay & Fantasy Games 0.56% 14.21x
Magic & Games 3.71% 13.23x
Technology News 9.60% 12.49x
Collectibles - Toys & Collectibles 16.31% 12.20x
Gaming Content Readers 86.90% 11.10x
Anime 7.10% 10.84x
Drawing & Animation 0.22% 10.66x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age and income brackets.
Age
25-34
Income
$50,000-$74,999