Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.2 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 74.82% 93.17x
Gamers 78.67% 89.11x
PokemonGo Fans 75.89% 86.20x
Meme Users 8.78% 82.67x
Movie and Game Review Readers 59.76% 77.81x
eSports Enthusiasts 65.43% 74.21x
Nintendo Enthusiasts 63.92% 72.25x
PlayStation Enthusiasts 64.30% 64.27x
Xbox Enthusiasts 66.49% 60.08x
Virtual Reality Enthusiasts 51.85% 58.40x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is REI.

Location Composition Index
REI 0.03% 1.49x
American Apparel 0.06% 1.30x
Mens Wearhouse 0.66% 1.29x
Patagonia 0.02% 1.27x
Jos A. Bank Clothiers 0.40% 1.26x
Buckle 0.23% 1.22x
Abercrombie & Fitch 0.05% 1.19x
Supreme 0.01% 1.18x
Bonobos 0.08% 1.17x
Topshop 0.02% 1.16x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 2.26% 102.94x
tldrgames.com 1.49% 96.54x
carls-fallout-4-guide.com 1.45% 90.03x
relyonhorror.com 1.22% 88.34x
teambrg.com 2.21% 86.72x
twingalaxies.com 2.43% 85.13x
hardcoregamer.com 5.23% 85.09x
nintendoworldreport.com 1.63% 83.47x
strawpoll.com 1.83% 83.43x
dsogaming.com 5.29% 82.77x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 22.51% 44.80x
PC Gamers 33.22% 29.20x
Roleplay & Fantasy Games 1.29% 26.46x
Magic & Games 7.70% 22.24x
Anime 10.08% 21.92x
Collectibles - Toys & Collectibles 26.87% 21.74x
Casual & Nintendo Gamers 74.75% 21.17x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.23% 20.94x
Drawing & Animation 0.28% 19.36x
Content Streamers & Downloaders 0.13% 19.31x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male