Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.8 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 80.77% 57.78x
Movie and Game Review Readers 61.23% 55.03x
Gamers 82.62% 53.45x
eSports Enthusiasts 70.39% 45.82x
PokemonGo Fans 76.16% 45.15x
Nintendo Enthusiasts 69.02% 41.99x
Virtual Reality Enthusiasts 62.94% 41.87x
High End TV Shoppers 49.20% 40.96x
iPhone Users 51.25% 40.27x
Streaming Video Fans 48.82% 39.04x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.54x
Coach 0.01% 1.47x
Zumiez 0.03% 1.32x
Eddie Bauer 0.01% 1.31x
Old Navy 0.05% 1.28x
Victoria's Secret 0.05% 1.27x
Dressbarn 0.02% 1.26x
Lululemon 0.01% 1.24x
J. Crew 0.02% 1.20x
Gap 0.02% 1.18x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is gamecrate.com.

Website Composition Index
gamecrate.com 1.17% 71.43x
games-guides.com 1.98% 67.38x
destinygamewiki.com 1.91% 66.83x
strategygamer.com 1.25% 66.71x
rpgamer.com 1.23% 63.05x
thefpsreview.com 2.56% 60.75x
metabomb.net 3.53% 59.66x
godisageek.com 1.61% 57.74x
nintendo-insider.com 1.34% 55.99x
dndbeyond.com 1.59% 55.94x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.02% 32.62x
Roleplay & Fantasy Games 0.13% 27.07x
Anime 5.56% 25.20x
Phone & Computer Game Downloaders 0.07% 24.56x
PC Gamers 26.85% 24.33x
Collectibles - Toys & Collectibles 19.16% 21.30x
Casual & Nintendo Gamers 62.97% 19.30x
Airsoft & Paintball Equipment 0.08% 18.69x
Magic & Games 11.00% 18.66x
Technology News 33.81% 17.90x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male