Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.5 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 77.46% 57.07x
Gamers 82.49% 53.30x
Movie and Game Review Readers 65.24% 52.39x
PokemonGo Fans 76.28% 48.77x
eSports Enthusiasts 68.82% 47.66x
Nintendo Enthusiasts 64.80% 46.37x
Virtual Reality Enthusiasts 57.65% 41.11x
Anime Fans 57.74% 39.42x
PlayStation Enthusiasts 60.89% 38.81x
Xbox Enthusiasts 61.95% 38.62x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Zumiez.

Location Composition Index
Zumiez 0.09% 1.39x
Patagonia 0.01% 1.39x
Aeropostale 0.07% 1.33x
American Apparel 0.03% 1.32x
Charlotte Russe 0.05% 1.30x
Carhartt 0.08% 1.28x
Journeys 0.06% 1.26x
Forever 21 0.06% 1.26x
Chicos 0.06% 1.26x
H&M 0.07% 1.25x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is pcinvasion.com.

Website Composition Index
pcinvasion.com 1.50% 56.24x
allgamers.com 4.92% 56.12x
gamingbolt.com 1.54% 54.67x
ubi.com 7.96% 54.30x
blizzard.com 1.21% 52.49x
teambrg.com 1.25% 52.32x
rockstargames.com 1.11% 51.72x
gearnuke.com 5.44% 51.29x
destinygamewiki.com 1.00% 50.86x
uploadvr.com 3.17% 50.60x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 11.55% 32.13x
Roleplay & Fantasy Games 0.98% 23.87x
PC Gamers 25.89% 22.65x
Collectibles - Toys & Collectibles 23.70% 19.58x
Casual & Nintendo Gamers 64.02% 18.95x
Content Streamers & Downloaders 0.06% 18.73x
Magic & Games 5.97% 18.17x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.96% 17.97x
Assorted Topics (Toys, T-Shirts, Volvos) 0.23% 17.74x
Anime 9.16% 17.23x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male