Dstillery Audiences

VIDEO GAMERS

Audience Size: 3.5 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 76.63% 57.61x
Gamers 81.46% 54.53x
PokemonGo Fans 77.17% 51.07x
Movie and Game Review Readers 64.47% 50.18x
eSports Enthusiasts 67.42% 48.58x
Nintendo Enthusiasts 68.79% 45.50x
Xbox Enthusiasts 63.72% 39.79x
Virtual Reality Enthusiasts 57.57% 39.64x
PlayStation Enthusiasts 63.83% 39.15x
Anime Fans 57.89% 38.72x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.42x
REI 0.02% 1.32x
Mens Wearhouse 0.65% 1.32x
Buckle 0.35% 1.30x
Bonobos 0.11% 1.29x
Topshop 0.03% 1.28x
Jos A. Bank Clothiers 0.37% 1.26x
Club Monaco 0.02% 1.21x
White House Black Market 0.41% 1.20x
The North Face 0.03% 1.14x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.21% 71.30x
gonintendo.com 4.88% 63.18x
hardcoregamer.com 3.07% 63.17x
twingalaxies.com 1.32% 62.82x
tribality.com 1.02% 61.09x
xboxdvr.com 1.41% 60.65x
strawpoll.com 1.03% 60.34x
gearnuke.com 8.36% 60.31x
gamewatcher.com 2.48% 60.19x
gamerguides.com 1.59% 59.09x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 14.07% 31.14x
PC Gamers 27.59% 22.44x
Roleplay & Fantasy Games 1.13% 20.43x
Collectibles - Toys & Collectibles 23.54% 18.01x
Casual & Nintendo Gamers 66.96% 17.74x
Magic & Games 6.39% 17.55x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 1.01% 17.55x
Anime 9.05% 16.85x
Content Streamers & Downloaders 0.08% 16.04x
Drawing & Animation 0.22% 15.07x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male