Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.2 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 70.12% 49.12x
Gamers 82.43% 48.92x
PokemonGo Fans 82.19% 43.35x
eSports Enthusiasts 70.02% 42.66x
Movie and Game Review Readers 37.20% 41.12x
Nintendo Enthusiasts 68.38% 39.19x
Virtual Reality Enthusiasts 57.80% 37.69x
Anime Fans 58.02% 36.63x
Xbox Enthusiasts 66.05% 36.16x
Diablo Video Game Fans 60.61% 35.90x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Buckle.

Location Composition Index
Buckle 0.02% 1.64x
Aeropostale 0.03% 1.62x
Michael Kors 0.01% 1.48x
Forever 21 0.01% 1.43x
Zumiez 0.04% 1.42x
Gymboree 0.02% 1.41x
Journeys 0.03% 1.38x
White House Black Market 0.02% 1.37x
Express 0.02% 1.36x
Hollister 0.01% 1.34x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is dsogaming.com.

Website Composition Index
dsogaming.com 8.10% 48.61x
holdtoreset.com 8.17% 48.35x
hardcoregamer.com 2.84% 47.99x
nichegamer.com 2.38% 46.83x
gamingbolt.com 4.51% 46.41x
kiranico.com 1.08% 46.25x
gameshedge.com 1.71% 46.19x
brightrockmedia.com 2.21% 46.02x
thegamepost.com 1.14% 45.51x
gamersheroes.com 15.41% 45.12x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.08% 29.57x
Roleplay & Fantasy Games 0.06% 22.87x
PC Gamers 22.80% 21.67x
Anime 4.10% 21.06x
Casual & Nintendo Gamers 64.60% 18.74x
Magic & Games 13.81% 18.42x
RPG & MMO Video Game Fans 22.90% 14.20x
Technology News 23.47% 14.15x
Collectibles - Toys & Collectibles 13.81% 13.59x
Minecraft Video Game Players 6.45% 13.47x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male