Dstillery Audiences

VIDEO GAMERS

Audience Size: 1.9 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Movie and Game Review Readers.

Interest Composition Index
Movie and Game Review Readers 84.52% 62.37x
Video and Computer Gaming Enthusiasts 65.28% 59.78x
Gamers 78.31% 59.14x
PokemonGo Fans 81.89% 57.33x
eSports Enthusiasts 66.41% 51.47x
Nintendo Enthusiasts 66.40% 45.61x
Virtual Reality Enthusiasts 54.64% 44.25x
Anime Fans 58.07% 43.44x
iPhone Users 35.71% 43.08x
Doctor Who Fans 33.37% 42.06x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is J. Crew.

Location Composition Index
J. Crew 0.02% 1.57x
Buckle 0.03% 1.49x
White House Black Market 0.02% 1.36x
Aeropostale 0.02% 1.34x
H&M 0.02% 1.33x
Chicos 0.02% 1.30x
American Eagle Outfitters 0.02% 1.28x
Maurices 0.05% 1.27x
Hollister 0.01% 1.21x
Michael Kors 0.01% 1.20x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is holdtoreset.com.

Website Composition Index
holdtoreset.com 5.41% 57.14x
dsogaming.com 5.89% 56.35x
wikia.com 3.27% 54.86x
hardcoregamer.com 2.18% 54.79x
moddb.com 1.83% 53.80x
thegamepost.com 1.04% 53.20x
khwiki.com 1.50% 52.56x
kiranico.com 1.15% 52.51x
marriland.com 1.11% 52.47x
nintendoenthusiast.com 2.50% 51.91x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 7.70% 32.34x
Anime 5.22% 22.30x
Casual & Nintendo Gamers 64.31% 19.86x
Magic & Games 14.56% 19.48x
PC Gamers 23.57% 19.15x
Online Mini Game Players 1.78% 17.30x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.08% 16.53x
RPG & MMO Video Game Fans 22.47% 15.11x
Technology News 20.30% 14.97x
Fantasy Name Generators 6.47% 14.86x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male