Dstillery Audiences

VIDEO GAMERS

Audience Size: 2.4 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 80.01% 56.70x
Movie and Game Review Readers 60.53% 53.20x
Gamers 83.06% 50.15x
eSports Enthusiasts 70.35% 45.31x
PokemonGo Fans 75.59% 43.81x
Virtual Reality Enthusiasts 62.39% 41.15x
Nintendo Enthusiasts 69.42% 40.22x
High End TV Shoppers 50.55% 39.32x
iPhone Users 49.10% 38.76x
IT Decision Makers 43.70% 37.69x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 0.95x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.79% 69.85x
gamecrate.com 1.90% 69.22x
shacknews.com 1.47% 68.80x
millenium.us.org 1.31% 63.84x
strategygamer.com 1.73% 62.81x
games-guides.com 2.62% 60.18x
channelfireball.com 1.10% 59.97x
thefpsreview.com 3.15% 59.86x
dndbeyond.com 2.31% 57.74x
destinygamewiki.com 2.37% 57.50x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.03% 33.42x
Roleplay & Fantasy Games 0.26% 30.77x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 28.02x
Phone & Computer Game Downloaders 0.13% 26.96x
Anime 6.44% 25.99x
PC Gamers 29.77% 22.00x
Collectibles - Toys & Collectibles 19.34% 21.91x
Marijuana 0.06% 21.20x
Airsoft & Paintball Equipment 0.10% 20.67x
Vaping 0.18% 20.10x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male