Dstillery Audiences

VIDEO GAMERS

Audience Size: 6.9 Million Devices

Explore the Video Gamers Audience

Below you'll find more information about the Video Gamers audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Video Gamers audience.

Dstillery Crafted Audiences

INTERESTS

The Video Gamers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Video Gamers audience is PokemonGo Fans.

Interest Composition Index
PokemonGo Fans 42.67% 25.67x
Video and Computer Gaming Enthusiasts 41.47% 25.55x
Movie and Game Review Readers 31.04% 23.68x
eSports Enthusiasts 41.19% 23.60x
Nintendo Enthusiasts 43.01% 23.21x
Xbox Enthusiasts 43.13% 21.04x
Gamers 74.22% 20.23x
Diablo Video Game Fans 40.27% 19.84x
Virtual Reality Enthusiasts 33.55% 19.61x
Call of Duty Enthusiasts 32.74% 19.41x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Interest attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Video Gamers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Video Gamers audience is REI.

Location Composition Index
REI 0.03% 1.34x
American Apparel 0.06% 1.32x
LL Bean 0.01% 1.25x
Joe's Jeans 0.01% 1.25x
Urban Outfitters 0.08% 1.23x
Supreme 0.01% 1.20x
Free People 0.03% 1.19x
Uniqlo 0.02% 1.16x
Patagonia 0.02% 1.16x
Columbia 0.01% 1.15x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Location attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Video Gamers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Video Gamers audience is destinygamewiki.com.

Website Composition Index
destinygamewiki.com 1.29% 48.45x
rpgsite.net 6.49% 46.99x
dsogaming.com 1.35% 46.61x
gamersheroes.com 13.74% 45.23x
strawpoll.com 1.17% 44.76x
hardcoregamer.com 2.28% 44.40x
gameinformer.com 10.43% 44.21x
twingalaxies.com 1.57% 44.20x
teambrg.com 1.00% 43.76x
playstationtrophies.org 2.24% 43.71x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Web attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Video Gamers audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 10.65% 18.35x
PC Gamers 15.53% 15.69x
Casual & Nintendo Gamers 41.58% 14.16x
Roleplay & Fantasy Games 0.58% 13.96x
Magic & Games 3.71% 12.68x
Collectibles - Toys & Collectibles 15.13% 12.08x
Anime 5.99% 11.54x
Technology News 11.32% 11.48x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.73% 11.00x
Drawing & Animation 0.17% 10.63x
Composition Percentage: The overlap percentage between the Video Gamers audience and the Content Affinity attribute.
Index: A comparison of the Video Gamers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Video Gamers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male