Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 56.20% 34.01x
Video and Computer Gaming Enthusiasts 52.47% 32.38x
Computer Processor and Data Center Decision Makers 53.06% 32.23x
IT Decision Makers 47.42% 30.49x
Gamers 50.73% 30.35x
High End TV Shoppers 44.91% 29.61x
PokemonGo Fans 49.14% 29.33x
Laptop Researchers 40.90% 29.06x
Movie and Game Review Readers 43.55% 28.91x
Nintendo Enthusiasts 47.22% 28.55x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.07x
Columbia 0.02% 1.40x
American Apparel 0.06% 1.38x
Bonobos 0.08% 1.33x
Supreme 0.02% 1.30x
Patagonia 0.02% 1.28x
LL Bean 0.01% 1.28x
H&M 0.10% 1.24x
Urban Outfitters 0.06% 1.22x
REI 0.02% 1.22x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is vrheads.com.

Website Composition Index
vrheads.com 1.42% 78.41x
tldrgames.com 1.31% 71.98x
roadtovr.com 6.21% 71.69x
dsogaming.com 4.26% 60.10x
overclock3d.net 1.58% 59.01x
legitreviews.com 1.04% 57.53x
pcgamingwiki.com 2.32% 56.73x
thesixthaxis.com 1.67% 56.63x
zotac.com 1.12% 55.73x
uploadvr.com 8.03% 53.77x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 18.11% 24.39x
Drawing & Animation 0.34% 20.42x
Technology News 26.94% 19.53x
Robotics 2.44% 18.47x
PC Gamers 25.75% 16.56x
Content Streamers & Downloaders 0.14% 14.35x
Roleplay & Fantasy Games 0.93% 13.26x
Assorted Topics (Toys, T-Shirts, Volvos) 0.30% 12.60x
Audio Clips & Sound Effects 0.87% 12.57x
Build Your Own Computer Enthusiasts 28.93% 12.40x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male