Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 3 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 42.06% 27.47x
Video and Computer Gaming Enthusiasts 44.02% 27.08x
Computer Processor and Data Center Decision Makers 49.31% 25.79x
Movie and Game Review Readers 36.52% 25.34x
Mobile Phone Comparison Shoppers 38.67% 25.11x
High End TV Shoppers 41.59% 24.21x
Tech News Enthusiasts 34.37% 23.80x
Techies 32.15% 23.77x
Laptop Researchers 39.39% 23.74x
PokemonGo Fans 43.42% 22.92x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Uniqlo.

Location Composition Index
Uniqlo 0.02% 1.51x
Joe's Jeans 0.01% 1.49x
Patagonia 0.02% 1.48x
Saint Laurent Paris 0.02% 1.43x
Gymboree 0.05% 1.38x
Free People 0.03% 1.29x
American Apparel 0.05% 1.26x
Supreme 0.01% 1.26x
LOFT 0.06% 1.23x
Kate Spade 0.03% 1.21x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is rockpapershotgun.com.

Website Composition Index
rockpapershotgun.com 20.48% 44.17x
wccftech.com 18.31% 41.56x
venturebeat.com 20.34% 39.18x
pcgamer.com 47.23% 35.87x
windowscentral.com 43.92% 34.24x
techcrunch.com 18.39% 34.01x
gamerevolution.com 17.31% 32.15x
nintendolife.com 13.44% 32.04x
metacritic.com 16.04% 30.67x
twinfinite.net 19.93% 29.72x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 14.10% 21.23x
Technology News 18.58% 21.09x
Drawing & Animation 0.38% 20.44x
PC Gamers 16.75% 16.79x
Robotics 2.56% 16.77x
Roleplay & Fantasy Games 0.53% 13.43x
Computers 64.03% 12.83x
Assorted Topics #11677 (Apple News, Origami, Swimmer Rankings, Coding) 21.69% 12.19x
Magic & Games 3.76% 12.19x
Casual & Nintendo Gamers 33.94% 11.88x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male