Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 3.9 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 54.74% 34.79x
Video and Computer Gaming Enthusiasts 52.23% 33.82x
IT Decision Makers 44.56% 31.83x
High End TV Shoppers 45.77% 31.71x
Gamers 55.01% 31.29x
PokemonGo Fans 53.43% 30.03x
Computer Processor and Data Center Decision Makers 51.30% 29.81x
Mobile Phone Comparison Shoppers 42.64% 29.66x
eSports Enthusiasts 50.27% 29.41x
Movie and Game Review Readers 40.27% 29.33x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.43x
Maurices 0.01% 1.16x
Carhartt 0.18% 1.11x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is uploadvr.com.

Website Composition Index
uploadvr.com 1.62% 48.39x
gonintendo.com 1.60% 45.66x
gamasutra.com 1.97% 44.82x
roadtovr.com 4.45% 44.52x
toucharcade.com 1.17% 42.70x
msi.com 2.75% 42.40x
asrock.com 1.21% 42.17x
ubi.com 3.23% 41.89x
allgamers.com 2.07% 40.64x
gigabyte.com 1.84% 40.35x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.12% 32.19x
Studio & Franchise Video Game Players 8.34% 26.15x
Robotics 0.81% 21.38x
Phone & Computer Game Downloaders 1.20% 18.06x
Roleplay & Fantasy Games 0.58% 17.81x
Assorted Topics (Toys, T-Shirts, Volvos) 0.11% 17.79x
Technology News 33.88% 17.34x
PC Gamers 24.83% 16.67x
Airsoft & Paintball Equipment 0.38% 16.28x
Magic & Games 5.30% 15.61x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male