Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.1 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 52.09% 43.91x
High End TV Shoppers 36.35% 43.12x
IT Decision Makers 31.93% 41.89x
Video Gamers 60.40% 40.56x
Camera Review Readers 33.08% 40.24x
Techies 38.18% 37.88x
iPhone Users 33.12% 37.52x
Gamers 53.80% 37.19x
Laptop Researchers 33.64% 37.02x
Movie and Game Review Readers 53.83% 36.50x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.54x
Lane Bryant 0.01% 1.53x
H&M 0.02% 1.46x
White House Black Market 0.02% 1.36x
J. Crew 0.01% 1.35x
Aeropostale 0.02% 1.30x
Express 0.03% 1.29x
Maurices 0.04% 1.28x
Buckle 0.02% 1.26x
Lululemon 0.01% 1.25x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is roadtovr.com.

Website Composition Index
roadtovr.com 2.24% 62.22x
dsogaming.com 5.86% 56.40x
moddb.com 1.84% 54.64x
nichegamer.com 2.21% 49.62x
thefpsreview.com 1.14% 48.53x
holdtoreset.com 4.35% 46.17x
gamingbolt.com 2.89% 45.73x
hardcoregamer.com 1.78% 45.23x
wikia.com 2.65% 44.82x
altchar.com 2.26% 42.39x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.39% 26.80x
Technology News 25.16% 18.51x
PC Gamers 19.95% 16.21x
Anime 3.69% 15.70x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 13.74x
Magic & Games 9.76% 13.05x
RPG & MMO Video Game Fans 18.67% 12.53x
Casual & Nintendo Gamers 40.54% 12.51x
Data Centers 0.34% 12.33x
Collectibles - Toys & Collectibles 11.81% 12.03x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male