Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 55.87% 34.29x
Video and Computer Gaming Enthusiasts 53.82% 32.68x
IT Decision Makers 47.51% 31.66x
High End TV Shoppers 48.23% 31.20x
Computer Processor and Data Center Decision Makers 52.56% 30.43x
Gamers 55.35% 29.73x
Laptop Researchers 43.16% 29.61x
Mobile Phone Comparison Shoppers 45.68% 29.53x
PokemonGo Fans 52.20% 28.86x
eSports Enthusiasts 51.49% 28.68x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.68x
Mens Wearhouse 0.10% 1.68x
Lane Bryant 0.02% 1.40x
Old Navy 0.03% 1.36x
Buckle 0.02% 1.35x
Urban Outfitters 0.01% 1.30x
Banana Republic 0.02% 1.24x
Chicos 0.02% 1.16x
Dressbarn 0.01% 1.15x
Forever 21 0.01% 1.14x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is uploadvr.com.

Website Composition Index
uploadvr.com 2.01% 45.32x
gonintendo.com 1.94% 43.29x
overclock3d.net 1.17% 43.29x
roadtovr.com 4.21% 42.03x
gamasutra.com 2.42% 40.44x
magicgameworld.com 1.15% 39.91x
toucharcade.com 1.46% 39.47x
ubi.com 4.02% 38.77x
allgamers.com 2.53% 37.82x
pcgamingwiki.com 2.12% 37.53x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.14% 26.97x
Studio & Franchise Video Game Players 8.29% 25.65x
Robotics 0.98% 20.42x
Roleplay & Fantasy Games 0.63% 18.10x
Technology News 32.07% 18.06x
Phone & Computer Game Downloaders 1.54% 17.25x
PC Gamers 23.06% 17.15x
Assorted Topics (Toys, T-Shirts, Volvos) 0.13% 16.26x
Magic & Games 4.88% 15.06x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.49% 14.82x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male