Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 3.3 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 54.08% 41.86x
Video and Computer Gaming Enthusiasts 52.63% 39.29x
High End TV Shoppers 44.27% 35.11x
IT Decision Makers 40.74% 34.86x
Gamers 54.99% 33.84x
Movie and Game Review Readers 36.71% 33.49x
eSports Enthusiasts 51.57% 33.35x
Laptop Researchers 42.62% 33.22x
Computer Processor and Data Center Decision Makers 54.69% 32.58x
iPhone Users 40.65% 31.74x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is H&M.

Location Composition Index
H&M 0.02% 1.57x
Forever 21 0.02% 1.48x
Eddie Bauer 0.01% 1.34x
Michael Kors 0.01% 1.30x
American Eagle Outfitters 0.02% 1.24x
Lane Bryant 0.02% 1.23x
Old Navy 0.04% 1.20x
Dressbarn 0.02% 1.20x
J. Crew 0.01% 1.17x
Victoria's Secret 0.04% 1.14x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 2.70% 50.68x
powerpyx.com 1.23% 48.50x
gamecrate.com 1.33% 48.50x
shacknews.com 1.00% 48.07x
dsogaming.com 3.57% 45.90x
strategygamer.com 1.27% 45.84x
roadtovr.com 5.12% 45.42x
games-guides.com 1.89% 43.46x
godisageek.com 1.21% 41.78x
dndbeyond.com 1.65% 40.35x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.96% 26.67x
Roleplay & Fantasy Games 0.16% 20.84x
Robotics 0.09% 20.65x
Phone & Computer Game Downloaders 0.09% 20.59x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.08% 20.37x
Vaping 0.16% 18.70x
Anime 4.32% 18.19x
PC Gamers 23.21% 18.18x
Technology News 33.88% 17.71x
Airsoft & Paintball Equipment 0.09% 16.98x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male