Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.8 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 53.61% 42.54x
Video and Computer Gaming Enthusiasts 52.69% 39.41x
High End TV Shoppers 44.03% 36.55x
IT Decision Makers 41.19% 36.28x
Laptop Researchers 41.54% 34.90x
Movie and Game Review Readers 37.43% 34.25x
Gamers 55.06% 34.04x
eSports Enthusiasts 51.00% 33.92x
iPhone Users 40.36% 33.38x
Mobile Phone Comparison Shoppers 39.62% 32.30x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.00x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is powerpyx.com.

Website Composition Index
powerpyx.com 1.98% 49.80x
shacknews.com 1.76% 49.41x
gamecrate.com 2.06% 49.38x
thefpsreview.com 3.28% 47.08x
amd.com 1.08% 45.67x
roadtovr.com 5.07% 43.95x
dsogaming.com 3.62% 43.77x
dndbeyond.com 2.18% 43.63x
strategygamer.com 1.61% 42.34x
millenium.us.org 1.21% 42.14x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.79% 26.88x
Robotics 0.17% 25.99x
Phone & Computer Game Downloaders 0.19% 22.76x
Roleplay & Fantasy Games 0.22% 22.67x
Airsoft & Paintball Equipment 0.15% 21.87x
Technology News 32.88% 18.39x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 18.06x
Vaping 0.21% 18.03x
Anime 4.88% 17.51x
Marijuana 0.07% 16.20x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male