Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is IT Decision Makers.

Interest Composition Index
IT Decision Makers 41.83% 29.30x
Video and Computer Gaming Enthusiasts 45.68% 29.08x
Computer Processor and Data Center Decision Makers 50.10% 28.29x
Movie and Game Review Readers 36.77% 27.25x
Mobile Phone Comparison Shoppers 39.49% 27.07x
Laptop Researchers 38.71% 26.26x
High End TV Shoppers 43.24% 25.45x
Tech News Enthusiasts 32.93% 25.22x
Techies 31.39% 25.00x
PokemonGo Fans 45.20% 24.75x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.01% 1.48x
Club Monaco 0.01% 1.47x
REI 0.03% 1.37x
Patagonia 0.03% 1.36x
Urban Outfitters 0.07% 1.26x
American Apparel 0.05% 1.26x
Lorna Jane 0.01% 1.25x
Levi Strauss 0.02% 1.24x
LL Bean 0.01% 1.23x
Madewell 0.03% 1.20x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is vrheads.com.

Website Composition Index
vrheads.com 1.98% 84.84x
roadtovr.com 4.40% 83.34x
tldrgames.com 1.73% 78.82x
dsogaming.com 2.20% 74.84x
pcper.com 1.02% 74.08x
pcgamingwiki.com 1.33% 67.40x
overclock3d.net 1.03% 67.25x
tweaktown.com 5.32% 65.61x
mp1st.com 1.31% 64.32x
legitreviews.com 1.20% 64.26x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 14.17% 25.16x
Drawing & Animation 0.36% 22.66x
Technology News 21.64% 21.91x
Robotics 2.46% 18.31x
PC Gamers 17.80% 18.21x
Roleplay & Fantasy Games 0.58% 14.18x
Content Streamers & Downloaders 0.17% 14.08x
Computers 66.58% 13.69x
Magic & Games 3.92% 13.41x
Casual & Nintendo Gamers 37.69% 12.93x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male