Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 53.24% 47.60x
Video and Computer Gaming Enthusiasts 53.69% 42.78x
High End TV Shoppers 43.52% 40.73x
IT Decision Makers 39.09% 40.21x
Laptop Researchers 41.54% 38.56x
Movie and Game Review Readers 35.07% 38.21x
Gamers 55.44% 38.11x
iPhone Users 39.69% 36.69x
eSports Enthusiasts 51.41% 36.66x
Mobile Phone Comparison Shoppers 37.05% 35.80x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Coach.

Location Composition Index
Coach 0.02% 1.52x
Dressbarn 0.03% 1.32x
Michael Kors 0.02% 1.27x
Express 0.03% 1.26x
Lululemon 0.01% 1.26x
Chicos 0.03% 1.23x
Gap 0.03% 1.22x
Eddie Bauer 0.01% 1.16x
LOFT 0.02% 1.14x
Jos A. Bank Clothiers 0.02% 1.14x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is thefpsreview.com.

Website Composition Index
thefpsreview.com 1.75% 53.45x
roadtovr.com 5.16% 50.36x
games-guides.com 1.10% 50.31x
godisageek.com 1.29% 48.51x
dsogaming.com 5.30% 46.59x
premiumbuilds.com 1.58% 44.99x
gamingbolt.com 3.87% 44.33x
metabomb.net 1.61% 43.07x
playstationlifestyle.net 4.72% 42.89x
altchar.com 2.70% 42.11x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 4.73% 26.52x
PC Gamers 19.81% 20.88x
Vaping 0.05% 18.73x
Technology News 31.13% 18.56x
Roleplay & Fantasy Games 0.07% 17.84x
Anime 3.65% 17.61x
Audio Clips & Sound Effects 0.04% 16.48x
Airsoft & Paintball Equipment 0.04% 15.85x
Data Centers 0.76% 14.76x
Magic & Games 8.57% 14.40x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male