Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 4.1 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 56.33% 39.72x
Video and Computer Gaming Enthusiasts 52.99% 37.33x
IT Decision Makers 48.98% 36.65x
Computer Processor and Data Center Decision Makers 53.92% 35.29x
High End TV Shoppers 49.70% 35.28x
Laptop Researchers 44.55% 34.27x
Gamers 54.14% 34.26x
Mobile Phone Comparison Shoppers 46.87% 34.20x
Movie and Game Review Readers 43.53% 33.72x
eSports Enthusiasts 49.87% 33.45x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Supreme.

Location Composition Index
Supreme 0.01% 1.68x
Bonobos 0.13% 1.60x
Patagonia 0.01% 1.41x
Topshop 0.03% 1.34x
Mens Wearhouse 0.60% 1.34x
White House Black Market 0.45% 1.31x
Jos A. Bank Clothiers 0.35% 1.30x
Buckle 0.35% 1.29x
Uniqlo 0.02% 1.28x
Saint Laurent Paris 0.01% 1.23x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is roadtovr.com.

Website Composition Index
roadtovr.com 4.21% 54.03x
uploadvr.com 3.86% 51.40x
dsogaming.com 4.17% 47.25x
gonintendo.com 3.08% 46.92x
pcgamingwiki.com 1.80% 46.15x
overclock3d.net 1.38% 45.65x
playstationlifestyle.net 5.08% 44.83x
gearnuke.com 5.39% 44.62x
gamasutra.com 3.59% 44.49x
hardcoregamer.com 1.91% 43.79x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 9.75% 25.55x
Drawing & Animation 0.25% 19.91x
Technology News 28.06% 18.07x
Robotics 1.74% 17.85x
PC Gamers 20.89% 17.74x
Content Streamers & Downloaders 0.06% 15.65x
Roleplay & Fantasy Games 0.70% 15.26x
Assorted Topics (Toys, T-Shirts, Volvos) 0.22% 14.55x
Environmentally Friendly Cars 0.07% 13.79x
Phone & Computer Game Downloaders 2.42% 13.35x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male