Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 4.4 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 56.84% 39.99x
Video and Computer Gaming Enthusiasts 53.14% 38.20x
IT Decision Makers 47.83% 37.63x
High End TV Shoppers 48.32% 36.41x
Computer Processor and Data Center Decision Makers 52.70% 35.48x
Laptop Researchers 44.06% 34.95x
Mobile Phone Comparison Shoppers 46.42% 34.82x
Gamers 54.27% 34.62x
Movie and Game Review Readers 43.07% 34.01x
Camera Review Readers 40.34% 33.52x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.03% 1.51x
Eddie Bauer 0.03% 1.47x
The North Face 0.02% 1.38x
Free People 0.02% 1.38x
Club Monaco 0.01% 1.37x
Zumiez 0.07% 1.29x
Urban Outfitters 0.03% 1.28x
Zara 0.02% 1.27x
Lululemon 0.04% 1.27x
Forever 21 0.04% 1.26x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is roadtovr.com.

Website Composition Index
roadtovr.com 3.79% 52.25x
uploadvr.com 3.15% 51.16x
gonintendo.com 2.68% 48.20x
dsogaming.com 4.21% 46.27x
gearnuke.com 4.77% 45.40x
thesixthaxis.com 1.19% 45.07x
pcgamingwiki.com 1.75% 44.75x
playstationlifestyle.net 4.63% 44.10x
overclock3d.net 1.38% 43.94x
playstation.com 4.56% 42.99x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 8.98% 26.21x
Drawing & Animation 0.22% 19.57x
Technology News 29.17% 18.93x
PC Gamers 20.57% 17.87x
Robotics 1.45% 17.75x
Roleplay & Fantasy Games 0.65% 16.91x
Content Streamers & Downloaders 0.04% 16.76x
Assorted Topics (Toys, T-Shirts, Volvos) 0.19% 14.57x
Environmentally Friendly Cars 0.06% 14.35x
Magic & Games 4.50% 14.02x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male