Explore the Virtual Reality Enthusiasts Audience
Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.
INTERESTS
The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.
| Interest | Composition | Index |
| Video Gamers | 56.84% | 39.99x |
| Video and Computer Gaming Enthusiasts | 53.14% | 38.20x |
| IT Decision Makers | 47.83% | 37.63x |
| High End TV Shoppers | 48.32% | 36.41x |
| Computer Processor and Data Center Decision Makers | 52.70% | 35.48x |
| Laptop Researchers | 44.06% | 34.95x |
| Mobile Phone Comparison Shoppers | 46.42% | 34.82x |
| Gamers | 54.27% | 34.62x |
| Movie and Game Review Readers | 43.07% | 34.01x |
| Camera Review Readers | 40.34% | 33.52x |
Composition Percentage:
The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 0.03% | 1.51x |
| Eddie Bauer | 0.03% | 1.47x |
| The North Face | 0.02% | 1.38x |
| Free People | 0.02% | 1.38x |
| Club Monaco | 0.01% | 1.37x |
| Zumiez | 0.07% | 1.29x |
| Urban Outfitters | 0.03% | 1.28x |
| Zara | 0.02% | 1.27x |
| Lululemon | 0.04% | 1.27x |
| Forever 21 | 0.04% | 1.26x |
Composition Percentage:
The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
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WEBSITES
The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is roadtovr.com.
| Website | Composition | Index |
| roadtovr.com | 3.79% | 52.25x |
| uploadvr.com | 3.15% | 51.16x |
| gonintendo.com | 2.68% | 48.20x |
| dsogaming.com | 4.21% | 46.27x |
| gearnuke.com | 4.77% | 45.40x |
| thesixthaxis.com | 1.19% | 45.07x |
| pcgamingwiki.com | 1.75% | 44.75x |
| playstationlifestyle.net | 4.63% | 44.10x |
| overclock3d.net | 1.38% | 43.94x |
| playstation.com | 4.56% | 42.99x |
Composition Percentage:
The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 8.98% | 26.21x |
| Drawing & Animation | 0.22% | 19.57x |
| Technology News | 29.17% | 18.93x |
| PC Gamers | 20.57% | 17.87x |
| Robotics | 1.45% | 17.75x |
| Roleplay & Fantasy Games | 0.65% | 16.91x |
| Content Streamers & Downloaders | 0.04% | 16.76x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.19% | 14.57x |
| Environmentally Friendly Cars | 0.06% | 14.35x |
| Magic & Games | 4.50% | 14.02x |
Composition Percentage:
The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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