Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 4.8 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 51.44% 31.70x
Video Gamers 57.79% 31.18x
Gamers 52.51% 28.53x
High End TV Shoppers 51.04% 28.20x
eSports Enthusiasts 49.11% 27.87x
IT Decision Makers 54.86% 27.72x
Computer Processor and Data Center Decision Makers 55.06% 27.30x
Mobile Phone Comparison Shoppers 48.45% 27.06x
Nintendo Enthusiasts 49.04% 27.03x
PokemonGo Fans 53.07% 26.45x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.75x
Columbia 0.01% 1.67x
Uniqlo 0.02% 1.41x
REI 0.01% 1.30x
American Apparel 0.03% 1.26x
Mens Wearhouse 0.07% 1.23x
Urban Outfitters 0.04% 1.23x
Ann Taylor 0.02% 1.23x
Jos A. Bank Clothiers 0.04% 1.19x
H&M 0.06% 1.19x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is uploadvr.com.

Website Composition Index
uploadvr.com 2.32% 42.15x
roadtovr.com 3.86% 40.63x
gonintendo.com 2.13% 40.45x
overclock3d.net 1.33% 38.05x
gearnuke.com 4.09% 36.75x
gamasutra.com 2.80% 36.32x
dsogaming.com 4.56% 36.16x
magicgameworld.com 1.28% 36.09x
hardcoregamer.com 1.45% 35.90x
ubi.com 4.71% 35.53x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 8.17% 22.55x
Drawing & Animation 0.17% 18.38x
Robotics 1.18% 16.59x
Technology News 29.43% 16.44x
PC Gamers 21.29% 15.29x
Roleplay & Fantasy Games 0.61% 15.27x
Content Streamers & Downloaders 0.03% 14.82x
Assorted Topics (Toys, T-Shirts, Volvos) 0.16% 14.02x
Phone & Computer Game Downloaders 1.87% 13.34x
Magic & Games 4.63% 12.59x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male