Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Techies.

Interest Composition Index
Techies 50.16% 71.65x
Camera Review Readers 54.08% 62.63x
Tech News Enthusiasts 71.02% 59.70x
Video and Computer Gaming Enthusiasts 77.84% 53.09x
HDTV Researchers 32.98% 52.76x
Doctor Who Fans 27.91% 52.39x
Smartphone Case Shoppers 51.80% 50.86x
Laptop Researchers 28.60% 49.43x
Video Gamers 52.49% 46.00x
Blockbuster Movie Fans 27.08% 44.09x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Maurices.

Location Composition Index
Maurices 0.03% 1.23x
Gymboree 0.01% 1.12x
Old Navy 0.01% 1.09x
Urban Outfitters 0.01% 1.05x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is nintendoenthusiast.com.

Website Composition Index
nintendoenthusiast.com 1.11% 59.48x
wikia.com 1.24% 55.35x
mynintendonews.com 4.37% 49.63x
dsogaming.com 5.45% 48.63x
droid-life.com 9.47% 48.35x
liliputing.com 4.48% 48.15x
altchar.com 1.04% 47.95x
gamebyte.com 2.83% 47.88x
cogconnected.com 3.16% 47.83x
thegamepost.com 1.14% 47.63x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.65% 27.82x
Technology News 26.02% 25.20x
Collectibles - Toys & Collectibles 13.16% 17.87x
Anime 4.37% 17.30x
Australia & New Zealand Media 2.15% 16.77x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.05% 16.22x
Data Centers 0.27% 16.03x
Small Business Resources 7.25% 14.26x
Mobile Industry Information 0.24% 14.22x
Magic & Games 9.46% 13.97x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male