Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.9 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 54.36% 45.28x
Video and Computer Gaming Enthusiasts 51.89% 42.82x
High End TV Shoppers 47.51% 40.21x
IT Decision Makers 44.60% 39.85x
Gamers 55.55% 38.88x
Movie and Game Review Readers 39.50% 37.44x
Laptop Researchers 45.51% 37.17x
Mobile Phone Comparison Shoppers 42.23% 36.59x
eSports Enthusiasts 52.70% 36.52x
iPhone Users 41.75% 36.50x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.01% 1.24x
Buckle 0.01% 1.19x
Journeys 0.02% 1.06x
White House Black Market 0.01% 1.04x
Victoria's Secret 0.02% 1.03x
The Childrens Place 0.01% 1.02x
American Eagle Outfitters 0.01% 1.01x
Carhartt 0.11% 0.98x
Maurices 0.01% 0.97x
Old Navy 0.01% 0.95x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is ubi.com.

Website Composition Index
ubi.com 1.07% 56.55x
square-enix-games.com 1.23% 54.60x
gamecrate.com 3.01% 54.16x
powerpyx.com 3.18% 53.39x
shacknews.com 2.98% 53.23x
dsogaming.com 4.88% 50.47x
thefpsreview.com 4.52% 50.42x
activision.com 1.22% 49.91x
gearnuke.com 1.69% 49.84x
amd.com 1.79% 49.52x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 5.49% 28.18x
Phone & Computer Game Downloaders 0.39% 24.68x
Robotics 0.24% 24.47x
Roleplay & Fantasy Games 0.26% 21.90x
Airsoft & Paintball Equipment 0.21% 21.49x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.18% 20.80x
Technology News 34.09% 20.13x
Vaping 0.30% 18.46x
Anime 5.28% 18.44x
Gadgets 0.04% 18.36x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male