Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 62.44% 38.99x
Video and Computer Gaming Enthusiasts 60.95% 36.75x
High End TV Shoppers 54.09% 34.87x
Laptop Researchers 45.07% 34.72x
IT Decision Makers 53.42% 34.20x
iPhone Users 41.22% 33.27x
Computer Processor and Data Center Decision Makers 54.81% 33.04x
Gamers 65.95% 32.69x
Movie and Game Review Readers 47.98% 32.28x
PokemonGo Fans 61.41% 31.86x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.83x
Zumiez 0.02% 1.81x
Mens Wearhouse 0.02% 1.50x
Chicos 0.02% 1.42x
Journeys 0.02% 1.36x
White House Black Market 0.02% 1.35x
LOFT 0.01% 1.30x
Gap 0.01% 1.27x
Express 0.01% 1.18x
Buckle 0.01% 1.14x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is uploadvr.com.

Website Composition Index
uploadvr.com 1.01% 58.26x
gonintendo.com 1.10% 56.80x
gamasutra.com 1.24% 56.13x
msi.com 1.63% 54.03x
ubi.com 1.83% 52.90x
roadtovr.com 5.22% 51.73x
gigabyte.com 1.11% 51.37x
allgamers.com 1.21% 50.81x
square-enix-games.com 1.92% 50.02x
dsogaming.com 6.14% 49.15x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Drawing & Animation.

Content Affinity Composition Index
Drawing & Animation 0.08% 30.33x
Studio & Franchise Video Game Players 7.56% 26.00x
Robotics 0.56% 23.65x
Phone & Computer Game Downloaders 0.71% 18.69x
Roleplay & Fantasy Games 0.39% 18.36x
Airsoft & Paintball Equipment 0.33% 17.79x
Technology News 39.70% 17.16x
PC Gamers 26.51% 16.99x
Assorted Topics (Toys, T-Shirts, Volvos) 0.08% 16.95x
Vaping 0.60% 16.71x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male