Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.3 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video and Computer Gaming Enthusiasts.

Interest Composition Index
Video and Computer Gaming Enthusiasts 52.90% 39.98x
High End TV Shoppers 40.07% 38.52x
Video Gamers 56.29% 38.24x
IT Decision Makers 33.86% 37.62x
Movie and Game Review Readers 31.60% 36.22x
Gamers 54.99% 35.91x
eSports Enthusiasts 50.61% 34.20x
Computer Processor and Data Center Decision Makers 58.62% 34.01x
Techies 37.41% 33.76x
Mobile Phone Comparison Shoppers 33.36% 32.59x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Banana Republic.

Location Composition Index
Banana Republic 0.02% 1.57x
Aeropostale 0.02% 1.33x
Express 0.02% 1.28x
Zumiez 0.01% 1.23x
Gymboree 0.01% 1.20x
Victoria's Secret 0.03% 1.20x
Maurices 0.03% 1.19x
LOFT 0.01% 1.18x
Chicos 0.02% 1.17x
Buckle 0.02% 1.16x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is roadtovr.com.

Website Composition Index
roadtovr.com 4.09% 44.32x
thefpsreview.com 1.45% 42.51x
rpgamer.com 1.10% 42.03x
dsogaming.com 7.58% 41.82x
godisageek.com 1.41% 41.27x
nichegamer.com 2.19% 39.96x
gamingbolt.com 3.98% 37.76x
moddb.com 2.81% 35.94x
hardcoregamer.com 2.29% 35.41x
gameshedge.com 1.39% 34.92x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 6.08% 26.75x
PC Gamers 18.74% 19.04x
Technology News 27.12% 18.34x
Anime 3.12% 16.11x
Airsoft & Paintball Equipment 0.03% 15.09x
Magic & Games 9.77% 13.95x
Data Centers 0.51% 12.97x
RPG & MMO Video Game Fans 19.65% 12.77x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.10% 12.73x
Casual & Nintendo Gamers 42.91% 12.65x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male