Dstillery Audiences

VIRTUAL REALITY ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Virtual Reality Enthusiasts Audience

Below you'll find more information about the Virtual Reality Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Virtual Reality Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Virtual Reality Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Virtual Reality Enthusiasts audience is Video Gamers.

Interest Composition Index
Video Gamers 51.88% 61.21x
Video and Computer Gaming Enthusiasts 47.54% 59.21x
Computer Processor and Data Center Decision Makers 49.72% 58.25x
IT Decision Makers 42.43% 57.37x
High End TV Shoppers 42.60% 53.65x
Movie and Game Review Readers 37.39% 53.51x
Gamers 47.61% 51.79x
Mobile Phone Comparison Shoppers 38.71% 51.68x
Laptop Researchers 37.19% 50.41x
PokemonGo Fans 45.84% 49.83x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Interest attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Virtual Reality Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Virtual Reality Enthusiasts audience is Everlane.

Location Composition Index
Everlane 0.01% 1.72x
REI 0.03% 1.46x
Supreme 0.02% 1.44x
Saint Laurent Paris 0.02% 1.37x
Uniqlo 0.03% 1.31x
Bonobos 0.10% 1.28x
Mens Wearhouse 0.63% 1.25x
Topshop 0.02% 1.22x
Buckle 0.27% 1.20x
Jos A. Bank Clothiers 0.37% 1.20x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Location attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Virtual Reality Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Virtual Reality Enthusiasts audience is vrheads.com.

Website Composition Index
vrheads.com 1.27% 74.30x
tldrgames.com 1.15% 68.18x
roadtovr.com 6.63% 67.24x
dsogaming.com 4.83% 57.55x
overclock3d.net 1.82% 55.77x
pcgamingwiki.com 2.43% 55.24x
uploadvr.com 7.40% 54.60x
legitreviews.com 1.04% 54.47x
zotac.com 1.15% 52.42x
gamasutra.com 5.32% 51.64x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Web attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Virtual Reality Enthusiasts audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 17.33% 35.47x
Drawing & Animation 0.42% 28.89x
Technology News 34.64% 25.38x
Robotics 2.90% 24.59x
PC Gamers 26.38% 22.30x
Content Streamers & Downloaders 0.12% 19.19x
Assorted Topics (Toys, T-Shirts, Volvos) 0.35% 18.69x
Roleplay & Fantasy Games 0.95% 17.61x
Build Your Own Computer Enthusiasts 31.42% 16.34x
Phone & Computer Game Downloaders 3.68% 16.01x
Composition Percentage: The overlap percentage between the Virtual Reality Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Virtual Reality Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Virtual Reality Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male