Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 38.77% 29.68x
Discount Big Box Shoppers 38.00% 27.95x
Generic Prescription Drug Shoppers 38.76% 27.61x
Home Decor Shoppers 38.87% 27.06x
Retired Health Insurance Researchers 35.07% 26.44x
Department Store Shoppers 39.15% 26.29x
Bargain Shopping Researchers 31.24% 26.21x
Big Box Shoppers 38.53% 26.13x
Retired Assisted Living Shoppers 34.87% 25.98x
Arthritis Sufferers 35.85% 25.87x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 1.31x
Old Navy 0.01% 1.21x
Mens Wearhouse 0.01% 1.03x
Carhartt 0.14% 1.01x
Maurices 0.01% 0.93x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is naturalhealthyconcepts.com.

Website Composition Index
naturalhealthyconcepts.com 1.05% 49.60x
swansonvitamins.com 6.31% 43.28x
luckyvitamin.com 1.46% 40.20x
pharmapacks.com 2.45% 37.86x
globalhealingcenter.com 3.23% 33.81x
goodrx.com 2.82% 33.53x
sallybeauty.com 4.74% 30.51x
healthwarehouse.com 2.34% 29.23x
evine.com 2.29% 28.98x
atkins.com 1.04% 28.35x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 3.39% 29.89x
Holistic Medicine 0.49% 29.03x
Natural Diet & Supplement Researchers 3.24% 28.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.09% 23.89x
Paleo & Keto Diet Enthusiasts 5.35% 22.73x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.08% 21.74x
Discount Shopping 0.50% 18.99x
Dermatology 1.23% 18.15x
Diet & Weight Loss 2.93% 17.32x
Men's Fashion Shopping 0.13% 17.21x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female