Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 39.86% 57.31x
Bargain Shopping Researchers 36.13% 51.61x
Retired Health Insurance Researchers 35.31% 51.16x
Sinus Researchers 40.56% 50.69x
Seasonal Allergy Sufferers 45.42% 50.52x
Headache and Migraine Sufferers 40.74% 50.03x
Arthritis Sufferers 46.28% 49.64x
Dieters 37.60% 49.41x
Drug Store Shoppers 43.18% 49.00x
Orlando Activities Researchers 35.69% 48.53x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is REI.

Location Composition Index
REI 0.02% 1.42x
Jos A. Bank Clothiers 0.29% 1.36x
Dressbarn 0.04% 1.34x
Supreme 0.01% 1.32x
Mens Wearhouse 0.45% 1.27x
Uniqlo 0.01% 1.25x
Gymboree 0.02% 1.23x
J. Crew 0.03% 1.22x
LOFT 0.06% 1.21x
Banana Republic 0.03% 1.20x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 4.10% 83.19x
gnc.com 3.48% 79.61x
luckyvitamin.com 5.64% 70.05x
vitaminshoppe.com 13.22% 68.80x
houseofbeautyworld.com 1.00% 64.40x
pharmaca.com 1.33% 61.01x
drjockers.com 1.38% 60.68x
naturalhealthyconcepts.com 5.89% 57.19x
umm.edu 4.09% 52.48x
ehealthme.com 1.24% 52.37x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 16.35% 34.16x
Natural Diet & Supplement Researchers 15.88% 33.15x
Holistic Medicine 1.77% 26.58x
Paleo & Keto Diet Enthusiasts 24.27% 26.38x
As Seen On TV Products 0.17% 26.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.72% 25.67x
Diet & Weight Loss 9.11% 24.70x
Holiday Gifts 1.61% 24.51x
Discount Shopping 7.31% 24.00x
ISPs & Local Services 0.12% 23.34x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female