Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 5.1 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.08% 29.46x
Generic Prescription Drug Shoppers 48.63% 26.88x
Bargain Shopping Researchers 39.53% 26.86x
Discount Big Box Shoppers 45.27% 26.65x
Retired Health Insurance Researchers 41.18% 26.57x
Retired Assisted Living Shoppers 40.61% 26.42x
Big Box Shoppers 44.51% 26.25x
Seasonal Allergy Sufferers 43.12% 25.98x
Arthritis Sufferers 42.93% 25.98x
Dieters 41.80% 25.56x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.29x
Uniqlo 0.01% 1.18x
Zara 0.02% 1.15x
H&M 0.05% 1.11x
American Apparel 0.02% 1.11x
Eddie Bauer 0.02% 1.10x
Ralph Lauren 0.01% 1.09x
REI 0.01% 1.08x
Mens Wearhouse 0.06% 1.08x
Old Navy 0.07% 1.08x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is vitaminshoppe.com.

Website Composition Index
vitaminshoppe.com 2.45% 41.82x
luckyvitamin.com 1.51% 41.41x
naturalhealthyconcepts.com 1.58% 40.58x
swansonvitamins.com 8.28% 32.54x
ucomparehealthcare.com 1.31% 31.12x
collectionsetc.com 1.38% 30.20x
toysrus.com 2.20% 29.58x
swimoutlet.com 1.06% 27.81x
weekly-ads.us 1.27% 27.65x
pharmapacks.com 3.56% 26.97x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 5.46% 24.98x
Vitamin Shoppers 7.02% 24.79x
ISPs & Local Services 0.04% 23.13x
Holistic Medicine 0.80% 21.80x
Paleo & Keto Diet Enthusiasts 9.15% 20.62x
Discount Shopping 2.67% 20.20x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.21% 18.55x
As Seen On TV Products 0.06% 17.72x
Diet & Weight Loss 3.98% 17.28x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 17.26x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female