Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 40.13% 53.91x
Bargain Shopping Researchers 36.14% 48.51x
Seasonal Allergy Sufferers 44.80% 48.40x
Sinus Researchers 39.23% 48.03x
Retired Health Insurance Researchers 35.61% 47.97x
Arthritis Sufferers 44.78% 47.74x
Headache and Migraine Sufferers 40.42% 47.49x
Heartburn Sufferers 37.60% 46.11x
Gluten-Free Recipe Researchers 42.19% 46.10x
Drug Store Shoppers 43.21% 46.04x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.61x
Supreme 0.02% 1.48x
Jos A. Bank Clothiers 0.38% 1.40x
Mens Wearhouse 0.59% 1.35x
Ralph Lauren 0.02% 1.27x
Johnston and Murphy 0.15% 1.17x
Uniqlo 0.02% 1.17x
White House Black Market 0.23% 1.15x
Chicos 0.07% 1.15x
Buckle 0.18% 1.15x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 3.99% 97.23x
gnc.com 3.30% 93.07x
luckyvitamin.com 5.69% 81.01x
vitaminshoppe.com 12.75% 80.81x
pharmaca.com 1.28% 72.37x
drjockers.com 1.32% 70.98x
naturalhealthyconcepts.com 5.78% 69.56x
umm.edu 3.93% 61.55x
ehealthme.com 1.20% 61.54x
draxe.com 1.46% 58.61x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 16.41% 34.40x
Natural Diet & Supplement Researchers 15.42% 34.38x
Holistic Medicine 1.77% 27.97x
Paleo & Keto Diet Enthusiasts 23.54% 27.40x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.69% 26.55x
As Seen On TV Products 0.18% 25.41x
Diet & Weight Loss 8.94% 25.28x
Healthy Eating Researchers 6.33% 24.87x
ISPs & Local Services 0.13% 24.39x
Discount Shopping 7.04% 24.12x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female