Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 2.5 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 45.72% 40.11x
Generic Prescription Drug Shoppers 46.31% 37.11x
Bargain Shopping Researchers 40.51% 36.63x
Seasonal Allergy Sufferers 43.38% 36.12x
Discount Big Box Shoppers 44.68% 36.11x
Retired Health Insurance Researchers 41.79% 36.08x
Retired Assisted Living Shoppers 41.21% 35.53x
Big Box Shoppers 46.35% 35.26x
Drug Store Shoppers 44.08% 34.97x
Department Store Shoppers 42.79% 34.56x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is White House Black Market.

Location Composition Index
White House Black Market 0.08% 1.26x
Brooks Brothers 0.02% 1.24x
Mens Wearhouse 0.11% 1.22x
Ann Taylor 0.02% 1.20x
Chicos 0.05% 1.19x
Eddie Bauer 0.02% 1.17x
Madewell 0.01% 1.17x
Jos A. Bank Clothiers 0.06% 1.16x
Lane Bryant 0.04% 1.14x
Urban Outfitters 0.04% 1.13x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is gnc.com.

Website Composition Index
gnc.com 1.13% 75.40x
puritan.com 1.51% 72.22x
luckyvitamin.com 2.89% 68.69x
vitaminshoppe.com 5.07% 68.35x
naturalhealthyconcepts.com 2.66% 62.39x
charlotterusse.com 1.14% 59.73x
umm.edu 1.61% 58.20x
doctorshealthpress.com 1.29% 54.08x
katespade.com 1.79% 52.75x
familydoctor.org 1.80% 52.60x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 7.29% 29.62x
Vitamin Shoppers 9.15% 28.48x
ISPs & Local Services 0.06% 25.69x
Holistic Medicine 1.00% 25.25x
Paleo & Keto Diet Enthusiasts 12.03% 24.44x
Discount Shopping 3.66% 23.62x
As Seen On TV Products 0.08% 22.27x
Diet & Weight Loss 4.86% 21.42x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.28% 20.61x
Healthy Eating Researchers 3.10% 20.57x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female