Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 41.62% 26.24x
Bargain Shopping Researchers 34.33% 25.27x
Sinus Researchers 40.17% 25.09x
Headache and Migraine Sufferers 39.78% 24.62x
Drug Store Shoppers 42.95% 24.61x
Arthritis Sufferers 46.34% 23.86x
Dieters 34.10% 23.85x
Discount Big Box Shoppers 34.32% 23.76x
Gluten-Free Recipe Researchers 43.24% 23.74x
Retired Health Insurance Researchers 36.39% 23.28x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 1.48x
Joe's Jeans 0.00% 1.40x
Talbots 0.04% 1.22x
Ann Taylor 0.02% 1.18x
Dressbarn 0.04% 1.17x
Chicos 0.04% 1.11x
Saint Laurent Paris 0.01% 1.10x
Madewell 0.01% 1.06x
Gymboree 0.02% 1.05x
LOFT 0.03% 1.03x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is gardenoflife.com.

Website Composition Index
gardenoflife.com 0.37% 99.45x
pureformulas.com 0.78% 98.95x
puritan.com 6.81% 92.77x
gnc.com 6.01% 88.46x
unikeyhealth.com 0.14% 83.20x
thecandidadiet.com 0.27% 80.87x
luckyvitamin.com 7.45% 79.79x
earthclinic.com 0.27% 79.53x
cancertutor.com 0.39% 78.17x
thesuperfoods.net 0.12% 76.46x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 19.10% 28.02x
Natural Diet & Supplement Researchers 18.07% 24.31x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 1.04% 20.00x
Holistic Medicine 1.83% 19.89x
Diet & Weight Loss 10.20% 18.20x
Paleo & Keto Diet Enthusiasts 29.22% 18.09x
As Seen On TV Products 0.20% 17.89x
Holiday Gifts 1.79% 17.65x
Organic Beauty & Skincare Products 4.72% 17.30x
Healthy Eating Researchers 7.40% 16.55x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age and income brackets.
Age
45-54
Income
Over $250,000