Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Sinus Researchers.

Interest Composition Index
Sinus Researchers 40.25% 29.14x
Bargain Shopping Researchers 38.05% 28.77x
Budget Grocery Shoppers 45.39% 28.73x
Arthritis Sufferers 44.04% 28.43x
Headache and Migraine Sufferers 40.58% 28.33x
Retired Health Insurance Researchers 37.85% 28.22x
Gluten-Free Recipe Researchers 42.28% 27.69x
Drug Store Shoppers 43.21% 27.52x
Dieters 37.59% 27.17x
Heart Surgery Researchers 35.01% 27.00x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Express Outlets.

Location Composition Index
Express Outlets 0.01% 1.73x
Club Monaco 0.01% 1.34x
Charlotte Russe 0.02% 1.32x
Lane Bryant 0.06% 1.30x
Chicos 0.05% 1.27x
Michael Kors 0.03% 1.26x
Gymboree 0.03% 1.26x
Madewell 0.02% 1.25x
Tommy Bahama 0.03% 1.24x
Old Navy 0.07% 1.23x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 4.64% 101.71x
gnc.com 4.01% 97.49x
luckyvitamin.com 5.99% 83.07x
vitaminshoppe.com 14.71% 81.30x
houseofbeautyworld.com 1.14% 76.87x
drjockers.com 1.53% 71.82x
pharmaca.com 1.47% 71.07x
foodbabe.com 1.01% 69.60x
tigerfitness.com 1.09% 64.58x
aeropostale.com 1.06% 63.55x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 17.04% 28.97x
Natural Diet & Supplement Researchers 16.93% 26.76x
Holistic Medicine 1.71% 24.09x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.84% 22.21x
As Seen On TV Products 0.19% 21.57x
Paleo & Keto Diet Enthusiasts 26.37% 21.02x
Holiday Gifts 1.76% 20.52x
Diet & Weight Loss 9.67% 20.35x
Discount Shopping 8.38% 19.50x
Organic Beauty & Skincare Products 4.59% 19.23x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female