Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 43.04% 27.56x
Sinus Researchers 41.68% 26.02x
Drug Store Shoppers 42.73% 25.99x
Headache and Migraine Sufferers 41.06% 25.97x
Arthritis Sufferers 46.07% 25.48x
Bargain Shopping Researchers 37.35% 25.33x
Gluten-Free Recipe Researchers 42.47% 25.24x
Discount Big Box Shoppers 35.02% 25.21x
Dieters 35.75% 25.07x
Retired Health Insurance Researchers 37.80% 24.49x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.51x
Supreme 0.00% 1.46x
Belk 0.02% 1.33x
Hollister 0.02% 1.21x
Saint Laurent Paris 0.01% 1.15x
LL Bean 0.01% 1.12x
Dressbarn 0.04% 1.09x
Free People 0.01% 1.07x
REI 0.02% 1.06x
Armani 0.02% 1.06x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 6.17% 94.81x
gnc.com 5.34% 90.18x
luckyvitamin.com 7.21% 79.34x
vitaminshoppe.com 18.29% 70.09x
lancome-usa.com 1.17% 67.91x
houseofbeautyworld.com 1.45% 67.35x
nutrition-and-you.com 1.22% 66.06x
ancient-minerals.com 1.07% 65.89x
drjockers.com 1.93% 63.35x
foodbabe.com 1.28% 62.05x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 19.05% 28.34x
Natural Diet & Supplement Researchers 18.47% 25.09x
Holistic Medicine 1.89% 21.75x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.98% 20.77x
Paleo & Keto Diet Enthusiasts 29.07% 18.83x
As Seen On TV Products 0.21% 18.80x
Diet & Weight Loss 10.44% 18.60x
Organic Beauty & Skincare Products 4.85% 17.83x
Healthy Eating Researchers 7.44% 17.65x
Holiday Gifts 1.98% 17.42x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female