Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 42.10% 29.83x
Generic Prescription Drug Shoppers 41.51% 28.60x
Discount Big Box Shoppers 41.10% 28.31x
Home Decor Shoppers 40.94% 27.52x
Bargain Shopping Researchers 35.02% 27.34x
Retired Health Insurance Researchers 37.74% 27.04x
Dieters 37.71% 26.85x
Department Store Shoppers 40.66% 26.78x
Arthritis Sufferers 38.34% 26.76x
Retired Assisted Living Shoppers 37.53% 26.72x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.11% 1.03x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.75x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is vitaminshoppe.com.

Website Composition Index
vitaminshoppe.com 1.22% 51.46x
luckyvitamin.com 1.22% 51.27x
naturalhealthyconcepts.com 1.60% 50.61x
swansonvitamins.com 8.17% 42.42x
pharmapacks.com 3.30% 34.33x
collectionsetc.com 1.10% 33.69x
paleohacks.com 1.19% 31.74x
goodrx.com 4.28% 31.53x
globalhealingcenter.com 4.60% 30.68x
weekly-ads.us 1.04% 30.37x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 4.82% 29.86x
Natural Diet & Supplement Researchers 4.25% 28.98x
Holistic Medicine 0.66% 28.39x
Paleo & Keto Diet Enthusiasts 7.02% 23.83x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.13% 21.85x
Diet & Weight Loss 3.52% 20.25x
Discount Shopping 0.74% 19.41x
Dermatology 1.81% 18.67x
Healthy Eating Researchers 1.65% 18.06x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.12% 17.68x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female