Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 40.40% 23.65x
Discount Big Box Shoppers 37.39% 22.71x
Generic Prescription Drug Shoppers 37.79% 21.96x
Home Decor Shoppers 38.79% 21.81x
Retired Health Insurance Researchers 35.41% 21.62x
Department Store Shoppers 38.93% 21.28x
Retired Assisted Living Shoppers 35.29% 21.25x
Arthritis Sufferers 37.05% 20.98x
Dieters 34.96% 20.94x
Bargain Shopping Researchers 32.74% 20.86x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.66x
Dressbarn 0.01% 1.53x
Mens Wearhouse 0.01% 1.14x
Old Navy 0.02% 1.05x
Journeys 0.01% 1.04x
The Childrens Place 0.01% 1.03x
Victoria's Secret 0.01% 0.91x
Carhartt 0.13% 0.91x
Maurices 0.01% 0.77x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is swansonvitamins.com.

Website Composition Index
swansonvitamins.com 4.90% 37.74x
luckyvitamin.com 1.59% 35.45x
pharmapacks.com 1.70% 34.76x
goodrx.com 1.48% 32.15x
globalhealingcenter.com 2.32% 31.34x
sallybeauty.com 3.26% 28.29x
healthwarehouse.com 1.68% 27.77x
evine.com 1.80% 27.57x
muscleandstrength.com 2.38% 26.44x
hsn.com 1.77% 25.17x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 2.27% 25.76x
Holistic Medicine 0.37% 25.11x
Natural Diet & Supplement Researchers 2.55% 23.71x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 18.63x
Paleo & Keto Diet Enthusiasts 4.15% 18.41x
Southern California Cluster 0.12% 16.33x
Discount Shopping 0.33% 15.43x
Dermatology 0.85% 15.35x
Home Decoration - Crafts & Kids 0.59% 15.26x
Food Cluster 0.73% 15.10x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female