Dstillery Audiences

VITAMIN SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Vitamin Shoppers Audience

Below you'll find more information about the Vitamin Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Vitamin Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Vitamin Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vitamin Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 44.81% 35.92x
Bargain Shopping Researchers 40.26% 32.95x
Retired Health Insurance Researchers 41.21% 32.15x
Seasonal Allergy Sufferers 45.63% 32.01x
Discount Big Box Shoppers 44.54% 31.99x
Big Box Shoppers 44.23% 31.85x
Drug Store Shoppers 44.81% 31.28x
Arthritis Sufferers 46.95% 31.15x
Headache and Migraine Sufferers 42.38% 31.13x
Retired Assisted Living Shoppers 41.05% 31.13x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Interest attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vitamin Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vitamin Shoppers audience is Supreme.

Location Composition Index
Supreme 0.01% 1.70x
Jos A. Bank Clothiers 0.33% 1.43x
Mens Wearhouse 0.54% 1.37x
White House Black Market 0.36% 1.29x
Bonobos 0.08% 1.24x
Johnston and Murphy 0.45% 1.17x
Armani 0.02% 1.17x
Buckle 0.25% 1.15x
Columbia 0.01% 1.11x
Topshop 0.02% 1.05x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Location attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vitamin Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vitamin Shoppers audience is puritan.com.

Website Composition Index
puritan.com 1.93% 62.36x
gnc.com 1.39% 60.43x
vitaminshoppe.com 6.37% 56.86x
luckyvitamin.com 3.27% 55.56x
naturalhealthyconcepts.com 3.27% 53.25x
umm.edu 1.91% 45.40x
doctorshealthpress.com 1.57% 42.68x
bodyecology.com 2.47% 41.49x
olivegarden.com 1.39% 40.97x
charlotterusse.com 1.24% 40.79x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Web attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vitamin Shoppers audience is Natural Diet & Supplement Researchers.

Content Affinity Composition Index
Natural Diet & Supplement Researchers 9.05% 24.33x
Vitamin Shoppers 10.40% 23.79x
Holistic Medicine 1.14% 20.49x
Paleo & Keto Diet Enthusiasts 14.56% 20.21x
ISPs & Local Services 0.08% 19.78x
Discount Shopping 4.58% 19.09x
Diet & Weight Loss 5.76% 18.66x
As Seen On TV Products 0.11% 18.52x
Healthy Eating Researchers 3.91% 18.42x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 17.76x
Composition Percentage: The overlap percentage between the Vitamin Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Vitamin Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vitamin Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female