Explore the Vodka Enthusiasts Audience
Below you'll find more information about the Vodka Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 629.6 thousand unique devices whose actions qualify for the Vodka Enthusiasts audience.
INTERESTS
The Vodka Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Vodka Enthusiasts audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.
| Interest | Composition | Index |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 36.56% | 92.75x |
| Home Design and Living Publication Readers | 25.99% | 67.51x |
| New Years Resolution Researchers | 49.11% | 64.81x |
| Pantry Recipes Researchers | 21.90% | 55.53x |
| Women’s Lifestyle Blogs Researchers | 32.21% | 54.53x |
| Nutrition Conscious Eaters | 31.36% | 54.10x |
| Home Custom Bedroom Decorators | 13.90% | 52.21x |
| Custom Home Lighting Shoppers | 13.90% | 52.21x |
| Wine Lovers | 40.40% | 52.10x |
| Spring Cleaning Enthusiasts | 39.75% | 51.38x |
Composition Percentage:
The overlap percentage between the Vodka Enthusiasts audience and the Interest attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Vodka Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Vodka Enthusiasts audience is Chicos.
| Location | Composition | Index |
| Chicos | 0.03% | 1.99x |
| Brooks Brothers | 0.01% | 1.89x |
| White House Black Market | 0.03% | 1.73x |
| Michael Kors | 0.01% | 1.48x |
| Journeys | 0.04% | 1.47x |
| Hollister | 0.01% | 1.46x |
| J. Crew | 0.01% | 1.44x |
| Mens Wearhouse | 0.02% | 1.28x |
| LOFT | 0.02% | 1.25x |
| Old Navy | 0.03% | 1.19x |
Composition Percentage:
The overlap percentage between the Vodka Enthusiasts audience and the Location attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
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WEBSITES
The Vodka Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Vodka Enthusiasts audience is thelifehacker.org.
| Website | Composition | Index |
| thelifehacker.org | 1.01% | 87.47x |
| fitwirr.com | 6.04% | 73.94x |
| luxurycolumnist.com | 4.29% | 72.94x |
| 2foodtrippers.com | 10.47% | 67.52x |
| theboutiqueadventurer.com | 3.47% | 64.09x |
| cocktailcontessa.com | 1.29% | 52.14x |
| phantomsandmonsters.com | 1.24% | 49.56x |
| 3quarksdaily.com | 1.46% | 47.48x |
| acquiremag.com | 1.07% | 47.25x |
| firstforwomen.com | 15.11% | 47.02x |
Composition Percentage:
The overlap percentage between the Vodka Enthusiasts audience and the Web attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Vodka Enthusiasts audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 3.56% | 28.01x |
| Assorted Topics (Television, Origami, Men's Health) | 1.17% | 27.90x |
| Wine, Liquor & Mixology | 12.72% | 24.06x |
| Watches Retail | 1.01% | 20.89x |
| Assorted Topics (Art, Photography, Fashion, Paranormal Activity) | 5.35% | 20.02x |
| Perfume, Makeup & Cosmetics | 0.30% | 18.23x |
| Finance & Accounting Cluster | 6.22% | 17.25x |
| Liberal Media | 36.36% | 16.35x |
| Photography | 8.82% | 16.17x |
| Small Business Resources | 26.29% | 15.57x |
Composition Percentage:
The overlap percentage between the Vodka Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Vodka Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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