Dstillery Audiences

VODKA ENTHUSIASTS

Audience Size: 629.6 Thousand Devices

Explore the Vodka Enthusiasts Audience

Below you'll find more information about the Vodka Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 629.6 thousand unique devices whose actions qualify for the Vodka Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Vodka Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Vodka Enthusiasts audience is Thanksgiving Turkey/Sides/Dessert Recipe Researchers.

Interest Composition Index
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 36.56% 92.75x
Home Design and Living Publication Readers 25.99% 67.51x
New Years Resolution Researchers 49.11% 64.81x
Pantry Recipes Researchers 21.90% 55.53x
Women’s Lifestyle Blogs Researchers 32.21% 54.53x
Nutrition Conscious Eaters 31.36% 54.10x
Home Custom Bedroom Decorators 13.90% 52.21x
Custom Home Lighting Shoppers 13.90% 52.21x
Wine Lovers 40.40% 52.10x
Spring Cleaning Enthusiasts 39.75% 51.38x
Composition Percentage: The overlap percentage between the Vodka Enthusiasts audience and the Interest attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Vodka Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Vodka Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.03% 1.99x
Brooks Brothers 0.01% 1.89x
White House Black Market 0.03% 1.73x
Michael Kors 0.01% 1.48x
Journeys 0.04% 1.47x
Hollister 0.01% 1.46x
J. Crew 0.01% 1.44x
Mens Wearhouse 0.02% 1.28x
LOFT 0.02% 1.25x
Old Navy 0.03% 1.19x
Composition Percentage: The overlap percentage between the Vodka Enthusiasts audience and the Location attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Vodka Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Vodka Enthusiasts audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.01% 87.47x
fitwirr.com 6.04% 73.94x
luxurycolumnist.com 4.29% 72.94x
2foodtrippers.com 10.47% 67.52x
theboutiqueadventurer.com 3.47% 64.09x
cocktailcontessa.com 1.29% 52.14x
phantomsandmonsters.com 1.24% 49.56x
3quarksdaily.com 1.46% 47.48x
acquiremag.com 1.07% 47.25x
firstforwomen.com 15.11% 47.02x
Composition Percentage: The overlap percentage between the Vodka Enthusiasts audience and the Web attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Vodka Enthusiasts audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 3.56% 28.01x
Assorted Topics (Television, Origami, Men's Health) 1.17% 27.90x
Wine, Liquor & Mixology 12.72% 24.06x
Watches Retail 1.01% 20.89x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 5.35% 20.02x
Perfume, Makeup & Cosmetics 0.30% 18.23x
Finance & Accounting Cluster 6.22% 17.25x
Liberal Media 36.36% 16.35x
Photography 8.82% 16.17x
Small Business Resources 26.29% 15.57x
Composition Percentage: The overlap percentage between the Vodka Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Vodka Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Vodka Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male