Dstillery Audiences

VOLKSWAGEN VEHICLE SHOPPER

Audience Size: 1.8 Million Devices

Explore the Volkswagen Vehicle Shopper Audience

Below you'll find more information about the Volkswagen Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Volkswagen Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen Vehicle Shopper audience is Mercedes-Benz Vehicle Shoppers.

Interest Composition Index
Mercedes-Benz Vehicle Shoppers 57.70% 47.69x
Audi Vehicle Shoppers 44.93% 46.84x
Subaru Vehicle Shoppers 35.57% 42.33x
Mazda Vehicle Shoppers 44.45% 41.69x
Kia Vehicle Shoppers 51.65% 41.37x
Auto Show Enthusiasts 47.11% 39.79x
Honda Vehicle Shoppers 48.12% 39.03x
Tire Shoppers 37.33% 37.59x
Auto Repair Researchers 48.46% 37.59x
Car Buyers 39.41% 37.16x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen Vehicle Shopper audience is H&M.

Location Composition Index
H&M 0.01% 1.39x
Aeropostale 0.02% 1.35x
Dressbarn 0.01% 1.20x
American Eagle Outfitters 0.01% 1.19x
Maurices 0.03% 1.08x
Old Navy 0.02% 1.03x
The Childrens Place 0.02% 1.01x
Carhartt 0.15% 0.98x
Mens Wearhouse 0.02% 0.98x
Gap 0.01% 0.95x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Location attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The Volkswagen Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Volkswagen Vehicle Shopper audience is passatworld.com.

Website Composition Index
passatworld.com 2.90% 80.82x
vwforum.com 1.11% 79.60x
newbeetle.org 2.20% 78.89x
clubtouareg.com 1.22% 73.14x
bankofamerica.com 1.05% 67.37x
audizine.com 6.42% 63.86x
volkswagenownersclub.com 1.13% 63.01x
myturbodiesel.com 1.16% 58.62x
k20a.org 1.19% 55.46x
d-series.org 1.07% 54.89x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Web attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen Vehicle Shopper audience is Car Keys, Locks & Remotes.

Content Affinity Composition Index
Car Keys, Locks & Remotes 0.24% 44.22x
Auto Body Upkeep & Repair Researchers 0.29% 35.22x
Motorsport Equipment 5.02% 35.20x
Car Enthusiasts 19.82% 32.09x
Trucking 3.10% 28.27x
Auto Enthusiast Information Researchers 10.50% 27.00x
Power Tools 1.68% 22.96x
Hobby Drones & Remote-Controlled Cars 0.06% 22.64x
Classic Car Enthusiasts 22.50% 20.98x
Machines & Industrial Supplies 0.11% 19.45x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male