Dstillery Audiences

VOLKSWAGEN VEHICLE SHOPPER

Audience Size: 4.6 Million Devices

Explore the Volkswagen Vehicle Shopper Audience

Below you'll find more information about the Volkswagen Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Volkswagen Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen Vehicle Shopper audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 36.31% 27.65x
Mazda Vehicle Shoppers 35.88% 27.14x
Honda Vehicle Shoppers 38.34% 26.37x
Subaru Vehicle Shoppers 33.48% 26.20x
Auto Repair Researchers 37.18% 26.02x
Jeep Vehicle Shoppers 36.90% 25.73x
Corvette Enthusiasts 35.69% 25.67x
Acura Vehicle Shoppers 34.43% 24.93x
Volvo Vehicle Shoppers 32.80% 24.87x
Kia Vehicle Shoppers 33.82% 24.46x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen Vehicle Shopper audience is REI.

Location Composition Index
REI 0.01% 1.35x
Gymboree 0.04% 1.34x
White House Black Market 0.05% 1.33x
Zumiez 0.05% 1.23x
Aeropostale 0.04% 1.23x
Dressbarn 0.03% 1.16x
Jos A. Bank Clothiers 0.03% 1.15x
Chicos 0.04% 1.15x
Ann Taylor 0.01% 1.14x
Old Navy 0.06% 1.12x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Location attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The Volkswagen Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Volkswagen Vehicle Shopper audience is newbeetle.org.

Website Composition Index
newbeetle.org 1.24% 55.25x
shopdap.com 1.62% 54.64x
passatworld.com 1.79% 53.65x
vwvortex.com 13.06% 52.52x
rmeuropean.com 1.11% 40.96x
goapr.com 1.54% 39.12x
obd-codes.com 1.51% 38.88x
autohausaz.com 3.60% 35.93x
fcpeuro.com 1.18% 34.38x
dieselpowerproducts.com 1.92% 33.13x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Web attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen Vehicle Shopper audience is Car Enthusiasts.

Content Affinity Composition Index
Car Enthusiasts 13.25% 19.53x
Auto Body Upkeep & Repair Researchers 4.05% 18.25x
Auto Enthusiast Information Researchers 11.16% 17.93x
Motorsport Equipment 6.92% 17.32x
Car Keys, Locks & Remotes 7.40% 17.15x
Auto Tires & Parts Repair Researchers 2.40% 16.56x
Motorcycles & Snowmobiles 8.12% 15.96x
Home Improvement Contractor 0.78% 15.55x
Trucking 7.98% 14.95x
Environmentally Friendly Cars 0.06% 13.93x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male