Dstillery Audiences

VOLKSWAGEN VEHICLE SHOPPER

Audience Size: 1.3 Million Devices

Explore the Volkswagen Vehicle Shopper Audience

Below you'll find more information about the Volkswagen Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Volkswagen Vehicle Shopper audience.

Dstillery Crafted Audiences

INTERESTS

The Volkswagen Vehicle Shopper audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Volkswagen Vehicle Shopper audience is Audi Vehicle Shoppers.

Interest Composition Index
Audi Vehicle Shoppers 44.20% 57.04x
Mercedes-Benz Vehicle Shoppers 60.70% 52.15x
Auto Repair Researchers 58.24% 48.85x
Subaru Vehicle Shoppers 34.18% 46.90x
Mazda Vehicle Shoppers 42.93% 46.61x
Kia Vehicle Shoppers 50.09% 45.86x
Honda Vehicle Shoppers 49.51% 43.85x
Auto Show Enthusiasts 46.27% 42.83x
Volvo Vehicle Shoppers 34.70% 41.52x
Jeep Vehicle Shoppers 50.49% 41.22x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Volkswagen Vehicle Shopper audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Volkswagen Vehicle Shopper audience is Coach.

Location Composition Index
Coach 0.01% 2.33x
Banana Republic 0.01% 2.27x
American Apparel 0.01% 1.58x
White House Black Market 0.02% 1.57x
Michael Kors 0.01% 1.55x
Chicos 0.02% 1.53x
LOFT 0.02% 1.48x
Gap 0.01% 1.43x
Aeropostale 0.02% 1.36x
Old Navy 0.03% 1.28x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Location attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Web Insights

WEBSITES

The Volkswagen Vehicle Shopper audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Volkswagen Vehicle Shopper audience is passatworld.com.

Website Composition Index
passatworld.com 3.12% 108.88x
vwforum.com 1.07% 107.60x
newbeetle.org 2.52% 105.49x
clubtouareg.com 1.31% 97.97x
bankofamerica.com 1.36% 88.98x
audizine.com 6.13% 85.37x
volkswagenownersclub.com 1.18% 82.11x
myturbodiesel.com 1.15% 76.84x
d-series.org 1.10% 72.10x
throtl.com 1.92% 71.21x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Web attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Volkswagen Vehicle Shopper audience is Motorsport Equipment.

Content Affinity Composition Index
Motorsport Equipment 4.95% 38.66x
Car Enthusiasts 21.86% 35.37x
Trucking 2.62% 33.62x
Auto Body Upkeep & Repair Researchers 0.18% 32.17x
Auto Enthusiast Information Researchers 10.97% 30.43x
Power Tools 1.34% 25.80x
Classic Car Enthusiasts 24.77% 22.83x
Recreational Motor Sport Enthusiasts 2.21% 20.21x
Motorcycles & Snowmobiles 15.31% 19.50x
Car Shopping 8.77% 19.43x
Composition Percentage: The overlap percentage between the Volkswagen Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Volkswagen Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male