Explore the Volkswagen Vehicle Shopper Audience
Below you'll find more information about the Volkswagen Vehicle Shopper audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Volkswagen Vehicle Shopper audience.
INTERESTS
The Volkswagen Vehicle Shopper audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Volkswagen Vehicle Shopper audience is Audi Vehicle Shoppers.
| Interest | Composition | Index |
| Audi Vehicle Shoppers | 44.20% | 57.04x |
| Mercedes-Benz Vehicle Shoppers | 60.70% | 52.15x |
| Auto Repair Researchers | 58.24% | 48.85x |
| Subaru Vehicle Shoppers | 34.18% | 46.90x |
| Mazda Vehicle Shoppers | 42.93% | 46.61x |
| Kia Vehicle Shoppers | 50.09% | 45.86x |
| Honda Vehicle Shoppers | 49.51% | 43.85x |
| Auto Show Enthusiasts | 46.27% | 42.83x |
| Volvo Vehicle Shoppers | 34.70% | 41.52x |
| Jeep Vehicle Shoppers | 50.49% | 41.22x |
Composition Percentage:
The overlap percentage between the Volkswagen Vehicle Shopper audience and the Interest attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
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APPAREL RETAILERS
The Volkswagen Vehicle Shopper audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Volkswagen Vehicle Shopper audience is Coach.
| Location | Composition | Index |
| Coach | 0.01% | 2.33x |
| Banana Republic | 0.01% | 2.27x |
| American Apparel | 0.01% | 1.58x |
| White House Black Market | 0.02% | 1.57x |
| Michael Kors | 0.01% | 1.55x |
| Chicos | 0.02% | 1.53x |
| LOFT | 0.02% | 1.48x |
| Gap | 0.01% | 1.43x |
| Aeropostale | 0.02% | 1.36x |
| Old Navy | 0.03% | 1.28x |
Composition Percentage:
The overlap percentage between the Volkswagen Vehicle Shopper audience and the Location attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
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WEBSITES
The Volkswagen Vehicle Shopper audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Volkswagen Vehicle Shopper audience is passatworld.com.
| Website | Composition | Index |
| passatworld.com | 3.12% | 108.88x |
| vwforum.com | 1.07% | 107.60x |
| newbeetle.org | 2.52% | 105.49x |
| clubtouareg.com | 1.31% | 97.97x |
| bankofamerica.com | 1.36% | 88.98x |
| audizine.com | 6.13% | 85.37x |
| volkswagenownersclub.com | 1.18% | 82.11x |
| myturbodiesel.com | 1.15% | 76.84x |
| d-series.org | 1.10% | 72.10x |
| throtl.com | 1.92% | 71.21x |
Composition Percentage:
The overlap percentage between the Volkswagen Vehicle Shopper audience and the Web attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Volkswagen Vehicle Shopper audience is Motorsport Equipment.
| Content Affinity | Composition | Index |
| Motorsport Equipment | 4.95% | 38.66x |
| Car Enthusiasts | 21.86% | 35.37x |
| Trucking | 2.62% | 33.62x |
| Auto Body Upkeep & Repair Researchers | 0.18% | 32.17x |
| Auto Enthusiast Information Researchers | 10.97% | 30.43x |
| Power Tools | 1.34% | 25.80x |
| Classic Car Enthusiasts | 24.77% | 22.83x |
| Recreational Motor Sport Enthusiasts | 2.21% | 20.21x |
| Motorcycles & Snowmobiles | 15.31% | 19.50x |
| Car Shopping | 8.77% | 19.43x |
Composition Percentage:
The overlap percentage between the Volkswagen Vehicle Shopper audience and the Content Affinity attribute.
Index: A comparison of the Volkswagen Vehicle Shopper audience to the internet population.
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DEMOGRAPHICS
The Volkswagen Vehicle Shopper audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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