VOTERS

Audience Size: 324.3 Thousand Devices

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Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 324.3 thousand unique devices whose actions qualify for the Voters audience.

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Liberal Think Tank Readers.

Interest	Composition	Index
Liberal Think Tank Readers	47.60%	32.21x
US Judiciary System Researchers	47.95%	30.93x
Cholesterol Researchers	42.56%	30.39x
Ivy League College Researchers	42.25%	28.79x
Nashville Activity Researchers	41.17%	28.18x
Gun Violence Researchers	45.37%	28.06x
Teachers	46.79%	27.98x
Eco-Conscious Consumers	40.05%	27.93x
Online Health Researchers	39.55%	27.81x
Charitable Organization Supporters	42.55%	27.42x

Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.

Index: A comparison of the Voters audience to the internet population.

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Talbots.

Location	Composition	Index
Talbots	0.01%	1.97x
Jos A. Bank Clothiers	0.01%	1.54x
Dressbarn	0.01%	1.23x
White House Black Market	0.01%	1.23x
Carhartt	0.19%	1.21x
Maurices	0.02%	1.18x
Lane Bryant	0.01%	1.15x
Mens Wearhouse	0.02%	1.13x
Buckle	0.01%	1.10x
Victoria's Secret	0.01%	1.04x

Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.

Index: A comparison of the Voters audience to the internet population.

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is brennancenter.org.

Website	Composition	Index
brennancenter.org	1.52%	49.82x
votesmart.org	6.09%	47.69x
vote411.org	1.84%	46.84x
factcheck.org	7.92%	41.64x
texastribune.org	1.31%	37.57x
ncsl.org	2.05%	37.50x
rightwingwatch.org	1.46%	35.96x
qu.edu	1.37%	35.52x
ontheissues.org	3.56%	33.62x
splcenter.org	5.04%	32.97x

Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.

Index: A comparison of the Voters audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity	Composition	Index
Social & Demographic Trends	0.59%	26.17x
Historical Information - Museums & Libraries	2.90%	18.15x
University Press	2.33%	17.40x
Writing & Publishing	1.75%	17.03x
Texas Sporting & Outdoors Cluster	0.12%	16.62x
Feminism	0.99%	16.57x
General Interest	0.08%	16.29x
Assorted Topics (Retail Products, Food Service, Package Delivery)	0.04%	16.08x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding)	0.05%	15.97x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania)	0.32%	15.87x

Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.

Index: A comparison of the Voters audience to the internet population.

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.

Age

25-34

Gender

Female