Dstillery Audiences

VOTERS

Audience Size: 2.9 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 36.29% 36.31x
Liberal Think Tank Readers 44.54% 34.77x
Gun Violence Researchers 47.03% 34.65x
Nashville Activity Researchers 33.83% 34.19x
Marines 42.73% 33.67x
US Judiciary System Researchers 42.77% 33.27x
Online Health Researchers 33.75% 32.79x
Ivy League College Researchers 35.18% 32.66x
Online Grammar Tool Users 37.59% 32.41x
Documentary Film Fans 39.35% 32.21x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Michael Kors.

Location Composition Index
Michael Kors 0.01% 1.55x
Gap 0.02% 1.41x
Jos A. Bank Clothiers 0.01% 1.31x
Mens Wearhouse 0.03% 1.28x
White House Black Market 0.02% 1.25x
Chicos 0.02% 1.21x
J. Crew 0.01% 1.20x
Buckle 0.02% 1.19x
H&M 0.01% 1.18x
Lane Bryant 0.02% 1.15x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is ontheissues.org.

Website Composition Index
ontheissues.org 2.20% 55.50x
splcenter.org 1.07% 51.07x
mediamatters.org 1.01% 50.25x
gotquestions.org 1.10% 42.50x
theconservativetreehouse.com 1.72% 35.74x
radaris.com 1.06% 34.95x
breitbart.com 2.34% 34.92x
catholic.org 1.28% 33.49x
lifesitenews.com 1.77% 33.01x
findlaw.com 3.12% 33.00x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.14% 21.70x
London Tourism & Events 0.06% 20.21x
University Press 0.42% 20.07x
Psychology & Social Work 0.09% 18.28x
Addiction & Recovery Reference 0.06% 18.25x
Bird Watching 0.16% 18.18x
Liberal Media - Political Activism 4.98% 17.79x
Illinois 0.15% 17.40x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.09% 17.32x
Writing & Publishing 0.44% 17.20x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male