Dstillery Audiences

VOTERS

Audience Size: 3.5 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 48.21% 37.91x
Liberal Think Tank Readers 55.41% 37.84x
Nashville Activity Researchers 48.30% 37.48x
Gun Violence Researchers 48.57% 37.22x
Eco-Conscious Consumers 46.84% 37.09x
Texas Activity Researchers 43.71% 36.08x
Social Liberals 47.50% 35.30x
Charitable Organization Researchers 54.33% 35.28x
Charitable Organization Supporters 52.83% 35.25x
Orlando Activities Researchers 43.59% 34.90x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.70x
Jos A. Bank Clothiers 0.40% 1.56x
Supreme 0.01% 1.46x
Mens Wearhouse 0.57% 1.32x
White House Black Market 0.39% 1.28x
REI 0.02% 1.27x
Johnston and Murphy 0.50% 1.20x
Buckle 0.29% 1.19x
Patagonia 0.01% 1.17x
Talbots 0.05% 1.11x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is people-press.org.

Website Composition Index
people-press.org 1.04% 59.62x
conservativereview.com 1.62% 51.13x
pewresearch.org 4.00% 50.93x
house.gov 2.14% 50.31x
ontheissues.org 3.93% 47.20x
scotusblog.com 2.42% 46.49x
allaboutbirds.org 2.51% 43.62x
uselections.com 2.11% 43.58x
civilwar.org 1.06% 43.53x
brennancenter.org 3.62% 42.94x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.30% 24.19x
Social & Demographic Trends 3.16% 23.75x
Washington D.C. Hotels 0.02% 19.36x
Liberal Views on LGBTQ Rights and Pro-Choice 0.78% 18.60x
Historical Information - Museums & Libraries 5.51% 18.11x
Law School Research Cluster 0.65% 18.11x
Liberal Media - Political Activism 6.52% 18.04x
Cars, Travel & Food 0.59% 17.73x
Bird Watching 1.72% 17.10x
Feminism 1.46% 16.82x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female