Dstillery Audiences

VOTERS

Audience Size: 2.8 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 42.56% 57.64x
Cholesterol Researchers 41.35% 56.84x
Gun Violence Researchers 42.02% 56.61x
Charitable Organization Researchers 50.69% 55.59x
Texas Activity Researchers 37.62% 55.10x
Eco-Conscious Consumers 42.01% 54.58x
Social Liberals 40.43% 53.70x
Liberal Think Tank Readers 53.41% 52.71x
Orlando Activities Researchers 38.54% 52.40x
Charitable Organization Supporters 47.84% 52.00x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Club Monaco.

Location Composition Index
Club Monaco 0.01% 1.61x
Jos A. Bank Clothiers 0.35% 1.51x
Patagonia 0.02% 1.32x
Ann Taylor 0.02% 1.32x
American Apparel 0.04% 1.29x
Banana Republic 0.04% 1.28x
LOFT 0.06% 1.26x
Gap 0.05% 1.26x
Bonobos 0.04% 1.25x
Lululemon 0.06% 1.24x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is people-press.org.

Website Composition Index
people-press.org 2.15% 69.75x
presidency.ucsb.edu 1.68% 59.18x
poetryfoundation.org 1.96% 58.20x
pewforum.org 1.72% 58.06x
pewresearch.org 7.86% 57.22x
conservativereview.com 2.74% 56.46x
pewsocialtrends.org 1.31% 55.73x
plannedparenthood.org 2.25% 53.62x
house.gov 3.65% 52.37x
thisamericanlife.org 1.12% 51.76x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.50% 32.42x
Social & Demographic Trends 5.71% 28.62x
Washington D.C. Hotels 0.03% 24.38x
Liberal Views on LGBTQ Rights and Pro-Choice 1.12% 23.60x
Bird Watching 2.08% 23.36x
Liberal Media - Political Activism 7.44% 23.01x
Law School Research Cluster 1.12% 22.48x
Feminism 1.91% 22.47x
Liberal Views on Government, Finance, and Economy 5.36% 22.11x
Celebrity Gossip 4.18% 19.76x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female