Dstillery Audiences

VOTERS

Audience Size: 4.7 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 4.7 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Gun Violence Researchers.

Interest Composition Index
Gun Violence Researchers 50.26% 33.16x
Nashville Activity Researchers 47.01% 31.87x
Cholesterol Researchers 49.18% 31.44x
Liberal Think Tank Readers 56.96% 30.86x
Eco-Conscious Consumers 47.02% 30.84x
Social Liberals 49.12% 30.41x
Marines 45.82% 30.26x
Texas Activity Researchers 43.66% 30.10x
Orlando Activities Researchers 42.17% 29.45x
Charitable Organization Supporters 52.53% 29.31x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Talbots.

Location Composition Index
Talbots 0.04% 1.33x
Bonobos 0.01% 1.30x
Jos A. Bank Clothiers 0.04% 1.26x
REI 0.01% 1.25x
Brooks Brothers 0.03% 1.16x
Madewell 0.02% 1.14x
Forever 21 0.05% 1.14x
Carhartt 0.32% 1.13x
American Apparel 0.02% 1.12x
Urban Outfitters 0.03% 1.12x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is pewresearch.org.

Website Composition Index
pewresearch.org 1.56% 40.67x
vote411.org 3.59% 40.47x
shareblue.com 1.64% 37.26x
allaboutbirds.org 1.18% 37.08x
votesmart.org 10.52% 36.07x
weeklystandard.com 3.03% 36.06x
ontheissues.org 2.88% 36.05x
brennancenter.org 2.69% 35.65x
uselections.com 1.53% 35.17x
courthousenews.com 1.04% 33.37x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.16% 24.50x
Social & Demographic Trends 1.88% 21.85x
Cars, Travel & Food 0.34% 19.96x
Liberal Media - Political Activism 5.75% 18.79x
Liberal Views on Government, Finance, and Economy 3.77% 18.61x
Feminism 1.08% 18.32x
Bird Watching 1.26% 18.10x
Liberal Views on LGBTQ Rights and Pro-Choice 0.59% 17.59x
Assorted Topics (Animals, Clothing, Events, Education) 0.04% 17.52x
Right Wing Blogs - Political Activism 1.23% 17.28x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female