Dstillery Audiences

VOTERS

Audience Size: 3 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 47.58% 29.03x
Cholesterol Researchers 41.28% 28.86x
Gun Violence Researchers 44.95% 28.76x
Texas Activity Researchers 40.48% 28.33x
Eco-Conscious Consumers 41.84% 28.18x
Charitable Organization Researchers 52.74% 28.13x
Liberal Think Tank Readers 53.77% 27.90x
Orlando Activities Researchers 41.55% 27.51x
Social Liberals 40.29% 27.42x
Occupy Movement Supporters 48.45% 26.96x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Everlane.

Location Composition Index
Everlane 0.01% 1.70x
Madewell 0.03% 1.53x
Zara 0.04% 1.53x
Brooks Brothers 0.05% 1.50x
Ann Taylor 0.03% 1.48x
LL Bean 0.01% 1.41x
American Apparel 0.05% 1.39x
Chicos 0.06% 1.39x
Urban Outfitters 0.07% 1.38x
Uniqlo 0.02% 1.38x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is people-press.org.

Website Composition Index
people-press.org 2.48% 85.79x
poetryfoundation.org 2.27% 72.03x
presidency.ucsb.edu 1.89% 70.57x
conservativereview.com 3.07% 70.06x
pewresearch.org 8.98% 69.84x
pewforum.org 1.94% 69.78x
pewsocialtrends.org 1.51% 67.77x
plannedparenthood.org 2.64% 67.02x
thisamericanlife.org 1.26% 64.50x
onbeing.org 1.40% 61.80x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.54% 25.08x
Social & Demographic Trends 6.15% 24.68x
Liberal Views on LGBTQ Rights and Pro-Choice 1.13% 19.35x
Bird Watching 2.22% 19.22x
Feminism 1.90% 18.34x
Liberal Media - Political Activism 7.81% 17.88x
Liberal Views on Government, Finance, and Economy 5.19% 17.49x
Washington D.C. Hotels 0.04% 16.88x
Law School Research Cluster 1.12% 16.86x
Public Policy Media 4.87% 16.74x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male