VOTERS

Audience Size: 3.4 Million Devices

View All Audiences

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Voters audience.

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Charitable Organization Researchers.

Interest	Composition	Index
Charitable Organization Researchers	50.83%	26.18x
Liberal Think Tank Readers	49.17%	25.87x
Cholesterol Researchers	33.83%	25.51x
Occupy Movement Supporters	43.81%	25.21x
Social Liberals	36.99%	24.82x
Eco-Conscious Consumers	38.01%	24.77x
Charitable Organization Supporters	45.72%	24.71x
Joint Pain Health Care Professionals	42.57%	23.72x
Finance Industry	33.77%	23.44x
Social Conservatives	33.25%	22.97x

Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.

Index: A comparison of the Voters audience to the internet population.

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Eddie Bauer.

Location	Composition	Index
Eddie Bauer	0.01%	1.43x
Chicos	0.04%	1.34x
American Apparel	0.03%	1.25x
Madewell	0.01%	1.20x
The North Face	0.02%	1.16x
Urban Outfitters	0.04%	1.15x
Brooks Brothers	0.03%	1.14x
Talbots	0.03%	1.09x
Michael Kors	0.01%	1.07x
Ann Taylor	0.01%	1.03x

Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.

Index: A comparison of the Voters audience to the internet population.

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is publicpolicypolling.com.

Website	Composition	Index
publicpolicypolling.com	0.30%	79.28x
plannedparenthoodaction.org	0.24%	75.75x
866ourvote.org	0.18%	74.79x
civilrights.org	0.15%	70.88x
journalistsresource.org	0.20%	70.57x
legistorm.com	0.83%	69.50x
progressillinois.com	0.14%	68.88x
au.org	0.36%	68.74x
amnestyusa.org	0.25%	68.02x
people-press.org	3.37%	67.09x

Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.

Index: A comparison of the Voters audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity	Composition	Index
Social & Demographic Trends	7.53%	22.51x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.57%	20.47x
Feminism	2.04%	18.03x
Liberal Views on LGBTQ Rights and Pro-Choice	1.16%	17.86x
Liberal Media - Political Activism	8.23%	16.69x
Liberal Views on Government, Finance, and Economy	5.38%	16.50x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.28%	15.87x
Bird Watching	2.36%	15.77x
Assorted Topics #11406 (Animals, Clothing, Events, Education)	0.09%	15.61x
Public Policy Media	4.76%	15.30x

Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.

Index: A comparison of the Voters audience to the internet population.

DEMOGRAPHICS

The Voters audience resonates most for the following age and income brackets.

Age

65+

Income

$150,000-$249,999