Dstillery Audiences

VOTERS

Audience Size: 2.8 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 39.92% 37.46x
US Judiciary System Researchers 50.93% 37.36x
Liberal Think Tank Readers 49.63% 37.06x
Gun Violence Researchers 45.56% 34.68x
Eco-Conscious Consumers 39.31% 34.32x
Nashville Activity Researchers 39.71% 34.01x
Ivy League College Researchers 43.46% 33.09x
Teachers 45.54% 32.91x
Charitable Organization Supporters 43.74% 32.91x
Online Health Researchers 39.13% 32.52x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.40x
Victoria's Secret 0.01% 1.37x
Carhartt 0.19% 1.29x
Maurices 0.02% 1.28x
Chicos 0.01% 1.21x
Mens Wearhouse 0.01% 1.09x
Journeys 0.01% 1.05x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is brennancenter.org.

Website Composition Index
brennancenter.org 2.11% 58.68x
vote411.org 2.75% 55.89x
votesmart.org 8.55% 55.78x
factcheck.org 11.14% 47.39x
uselections.com 1.22% 45.05x
ontheissues.org 3.69% 43.75x
ncsl.org 3.17% 43.46x
texastribune.org 1.80% 43.25x
rightwingwatch.org 1.89% 39.81x
qu.edu 1.71% 39.58x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.79% 30.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 22.96x
Rural Living 0.04% 21.96x
Texas Sporting & Outdoors Cluster 0.15% 19.89x
Feminism 1.04% 19.82x
Historical Information - Museums & Libraries 3.57% 19.75x
Writing & Publishing 2.06% 19.41x
Law School Research Cluster 0.21% 19.10x
University Press 2.88% 18.45x
Ancestry & Memorial Researchers 2.93% 18.25x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female