Dstillery Audiences

VOTERS

Audience Size: 2.1 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 37.71% 89.84x
Liberal Think Tank Readers 50.27% 84.19x
Gun Violence Researchers 47.56% 82.74x
Liberal News Readers 32.54% 82.63x
Eco-Conscious Consumers 36.47% 82.51x
Documentary Film Fans 41.59% 81.50x
Online Health Researchers 35.73% 81.26x
Nashville Activity Researchers 37.34% 81.21x
Marines 42.53% 81.12x
Ivy League College Researchers 42.09% 79.58x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Gymboree.

Location Composition Index
Gymboree 0.02% 2.31x
Banana Republic 0.02% 2.17x
J. Crew 0.01% 1.98x
Mens Wearhouse 0.02% 1.77x
Hollister 0.01% 1.63x
Old Navy 0.03% 1.62x
Lane Bryant 0.02% 1.62x
Buckle 0.02% 1.60x
Maurices 0.03% 1.58x
Michael Kors 0.01% 1.58x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is votesmart.org.

Website Composition Index
votesmart.org 2.26% 74.41x
factcheck.org 3.69% 64.67x
splcenter.org 2.65% 52.76x
mediamatters.org 1.80% 50.65x
ontheissues.org 3.33% 47.35x
ohio.com 1.24% 44.03x
onenewsnow.com 1.29% 43.61x
battlefields.org 1.01% 42.91x
churchmilitant.com 1.02% 42.24x
charitynavigator.org 2.01% 41.62x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is University Press.

Content Affinity Composition Index
University Press 1.44% 40.51x
Nature & Wildlife 2.02% 36.19x
Bird Watching 0.34% 35.58x
International Development & Health 0.44% 34.69x
Lawns & Pest Control 1.93% 33.75x
Writing & Publishing 1.04% 31.92x
Addiction & Recovery Reference 0.48% 31.57x
Public Policy Media 2.75% 31.36x
Celebrity Gossip 0.85% 31.03x
Feminism 0.75% 30.90x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female