Explore the Voters Audience
Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Voters audience.
INTERESTS
The Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voters audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 37.71% | 89.84x |
| Liberal Think Tank Readers | 50.27% | 84.19x |
| Gun Violence Researchers | 47.56% | 82.74x |
| Liberal News Readers | 32.54% | 82.63x |
| Eco-Conscious Consumers | 36.47% | 82.51x |
| Documentary Film Fans | 41.59% | 81.50x |
| Online Health Researchers | 35.73% | 81.26x |
| Nashville Activity Researchers | 37.34% | 81.21x |
| Marines | 42.53% | 81.12x |
| Ivy League College Researchers | 42.09% | 79.58x |
Composition Percentage:
The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
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APPAREL RETAILERS
The Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voters audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.02% | 2.31x |
| Banana Republic | 0.02% | 2.17x |
| J. Crew | 0.01% | 1.98x |
| Mens Wearhouse | 0.02% | 1.77x |
| Hollister | 0.01% | 1.63x |
| Old Navy | 0.03% | 1.62x |
| Lane Bryant | 0.02% | 1.62x |
| Buckle | 0.02% | 1.60x |
| Maurices | 0.03% | 1.58x |
| Michael Kors | 0.01% | 1.58x |
Composition Percentage:
The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
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WEBSITES
The Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voters audience is votesmart.org.
| Website | Composition | Index |
| votesmart.org | 2.26% | 74.41x |
| factcheck.org | 3.69% | 64.67x |
| splcenter.org | 2.65% | 52.76x |
| mediamatters.org | 1.80% | 50.65x |
| ontheissues.org | 3.33% | 47.35x |
| ohio.com | 1.24% | 44.03x |
| onenewsnow.com | 1.29% | 43.61x |
| battlefields.org | 1.01% | 42.91x |
| churchmilitant.com | 1.02% | 42.24x |
| charitynavigator.org | 2.01% | 41.62x |
Composition Percentage:
The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voters audience is University Press.
| Content Affinity | Composition | Index |
| University Press | 1.44% | 40.51x |
| Nature & Wildlife | 2.02% | 36.19x |
| Bird Watching | 0.34% | 35.58x |
| International Development & Health | 0.44% | 34.69x |
| Lawns & Pest Control | 1.93% | 33.75x |
| Writing & Publishing | 1.04% | 31.92x |
| Addiction & Recovery Reference | 0.48% | 31.57x |
| Public Policy Media | 2.75% | 31.36x |
| Celebrity Gossip | 0.85% | 31.03x |
| Feminism | 0.75% | 30.90x |
Composition Percentage:
The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
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DEMOGRAPHICS
The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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