Dstillery Audiences

VOTERS

Audience Size: 1.1 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 34.12% 56.85x
Lawyers 27.91% 44.31x
Harvard University Fans 10.98% 41.37x
Ivy League College Researchers 7.19% 40.67x
Online Grammar Tool Users 8.19% 40.51x
Moving Services Shoppers 10.77% 33.99x
eBook Readers 14.11% 33.85x
Documentary Film Fans 38.42% 33.80x
Executive Travelers 5.67% 33.45x
Online Directory Searchers 11.36% 32.41x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Maurices.

Location Composition Index
Maurices 0.02% 1.35x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is isidewith.com.

Website Composition Index
isidewith.com 1.91% 67.77x
constitutioncenter.org 1.18% 61.43x
census.gov 1.14% 56.43x
scotusblog.com 6.46% 51.60x
270towin.com 12.67% 48.33x
house.gov 1.86% 44.26x
rasmussenreports.com 1.74% 42.14x
law.com 1.32% 38.57x
freebeacon.com 1.54% 38.12x
mtsu.edu 5.45% 37.51x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.19% 31.24x
Historical Information - Museums & Libraries 0.90% 28.87x
Legal Information Research Cluster 3.00% 23.69x
Voting Information 39.31% 22.03x
International Travel 0.47% 18.85x
Public Policy Media 0.65% 18.52x
Law School 0.31% 16.17x
College Greek Life 0.09% 15.79x
Middle East News 2.31% 15.69x
MBA Education 0.19% 15.52x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male