Dstillery Audiences

VOTERS

Audience Size: 1.3 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 17.97% 41.27x
Nashville Activity Researchers 15.60% 38.08x
Marines 32.73% 37.98x
Documentary Film Fans 26.30% 36.95x
Online Grammar Tool Users 23.06% 36.92x
US Judiciary System Researchers 33.75% 36.68x
Audio Book Listeners 27.02% 35.18x
Mailing & Shipping Shoppers 23.12% 34.54x
Drama Show Watchers 22.46% 34.19x
Liberal News Readers 21.01% 34.19x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Gymboree.

Location Composition Index
Gymboree 0.01% 1.34x
Mens Wearhouse 0.02% 1.23x
Old Navy 0.02% 1.19x
White House Black Market 0.01% 1.11x
Aeropostale 0.01% 1.11x
Buckle 0.01% 1.06x
Express 0.01% 1.04x
Carhartt 0.13% 1.04x
Lane Bryant 0.01% 1.04x
Maurices 0.02% 1.04x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is ontheissues.org.

Website Composition Index
ontheissues.org 1.25% 57.15x
srpressgazette.com 1.07% 42.24x
mortontimesnews.com 1.11% 42.16x
reviewatlas.com 1.48% 40.89x
washingtontimesreporter.com 1.48% 40.74x
amtrib.com 1.08% 40.26x
thisweeknews.com 1.10% 40.23x
270towin.com 14.36% 40.02x
chillicothetimesbulletin.com 1.12% 39.99x
thenationalpulse.com 1.68% 39.29x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.11% 34.56x
Ohio Universities 5.06% 23.26x
Liberal Media - Political Activism 3.01% 22.11x
Feminism 0.31% 20.13x
Public Policy Media 1.30% 18.14x
Upstate New York State Athletics 0.06% 16.06x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.11% 15.12x
Australia & New Zealand Media 1.12% 14.73x
Celebrity Gossip 0.40% 14.68x
New Hampshire News 6.10% 14.57x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male