Dstillery Audiences

VOTERS

Audience Size: 1.8 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 32.25% 40.88x
Liberal Think Tank Readers 41.94% 38.40x
Nashville Activity Researchers 31.25% 37.83x
Marines 40.24% 37.44x
US Judiciary System Researchers 40.10% 37.42x
Online Grammar Tool Users 34.92% 36.23x
Online Health Researchers 29.52% 35.97x
Ivy League College Researchers 31.69% 35.79x
Documentary Film Fans 36.85% 35.59x
Eco-Conscious Consumers 31.94% 35.57x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.93x
Lululemon 0.01% 1.49x
White House Black Market 0.02% 1.37x
Chicos 0.02% 1.34x
Jos A. Bank Clothiers 0.02% 1.24x
J. Crew 0.01% 1.24x
Talbots 0.01% 1.22x
Carhartt 0.23% 1.15x
LOFT 0.02% 1.15x
Banana Republic 0.02% 1.07x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is ontheissues.org.

Website Composition Index
ontheissues.org 1.65% 59.67x
270towin.com 22.89% 39.36x
mavenroundtable.io 1.89% 37.61x
lifesitenews.com 1.18% 37.37x
politicaltribune.org 1.73% 37.37x
breitbart.com 1.43% 37.25x
findlaw.com 1.16% 33.93x
huffingtonpost.com 2.58% 32.35x
house.gov 3.47% 31.60x
policeone.com 1.34% 31.54x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Liberal Media - Political Activism.

Content Affinity Composition Index
Liberal Media - Political Activism 4.40% 19.88x
Illinois 0.05% 17.91x
Historical Information - Museums & Libraries 0.96% 17.88x
Disease Cluster 0.05% 17.32x
Public Policy Media 1.58% 16.99x
Feminism 0.45% 16.94x
Custom Gifts 0.05% 16.70x
Bird Watching 0.11% 16.56x
Writing & Publishing 0.29% 16.56x
Ohio Universities 3.40% 16.31x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male