Dstillery Audiences

VOTERS

Audience Size: 1.1 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 48.74% 59.73x
Marines 31.87% 54.56x
Immigration Resource Researchers 44.27% 50.92x
Immigration Policy Researchers 44.27% 50.92x
Lawyers 41.71% 44.50x
History Buffs 30.14% 44.12x
Ivy League College Researchers 14.30% 43.32x
Online Grammar Tool Users 18.08% 43.32x
Harvard University Fans 18.88% 41.99x
Liberal Think Tank Readers 37.13% 41.76x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.66x
Talbots 0.02% 1.64x
Old Navy 0.03% 1.44x
Chicos 0.02% 1.38x
White House Black Market 0.02% 1.33x
Dressbarn 0.01% 1.27x
Aeropostale 0.02% 1.27x
H&M 0.01% 1.23x
Zumiez 0.02% 1.22x
Mens Wearhouse 0.01% 1.21x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is 270towin.com.

Website Composition Index
270towin.com 14.59% 60.47x
census.gov 1.06% 58.75x
law.com 3.52% 57.17x
constitutioncenter.org 3.28% 56.10x
scotusblog.com 9.03% 54.34x
isidewith.com 2.77% 52.71x
rasmussenreports.com 2.91% 50.80x
fivethirtyeight.com 6.83% 46.08x
house.gov 2.85% 45.83x
abajournal.com 2.56% 42.56x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Historical Information - Museums & Libraries.

Content Affinity Composition Index
Historical Information - Museums & Libraries 1.35% 34.33x
Legal Information Research Cluster 5.40% 27.52x
Clean Energy 0.22% 27.37x
Public Policy Media 1.24% 21.92x
College Sports 0.31% 20.46x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.10% 20.14x
Voting Information 58.75% 19.80x
International Travel 0.73% 18.48x
Oil & Energy 0.09% 17.84x
Science Education & Academia 0.12% 17.73x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male