Dstillery Audiences

VOTERS

Audience Size: 3.8 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 47.30% 37.10x
Cholesterol Researchers 48.21% 37.10x
Liberal Think Tank Readers 55.09% 36.78x
Gun Violence Researchers 52.00% 36.30x
Eco-Conscious Consumers 47.75% 35.82x
Texas Activity Researchers 42.72% 35.54x
Charitable Organization Supporters 50.78% 35.48x
Charitable Organization Researchers 51.82% 34.61x
Social Liberals 49.26% 34.50x
Home Custom Bedroom Decorators 42.50% 34.37x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is The North Face.

Location Composition Index
The North Face 0.02% 1.42x
Bonobos 0.01% 1.29x
Chicos 0.05% 1.28x
Carhartt 0.19% 1.25x
Brooks Brothers 0.03% 1.24x
Jos A. Bank Clothiers 0.05% 1.23x
Madewell 0.02% 1.22x
Club Monaco 0.01% 1.21x
Talbots 0.03% 1.17x
Tommy Bahama 0.02% 1.16x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is conservativereview.com.

Website Composition Index
conservativereview.com 1.24% 57.27x
pewresearch.org 2.75% 55.91x
vote411.org 5.09% 50.93x
allaboutbirds.org 1.97% 49.70x
nobelprize.org 1.02% 47.56x
weeklystandard.com 4.62% 47.26x
ontheissues.org 3.63% 45.97x
ucg.org 1.26% 45.68x
shareblue.com 2.69% 44.75x
americanbar.org 1.57% 44.22x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.22% 27.37x
Social & Demographic Trends 2.43% 22.22x
Cars, Travel & Food 0.46% 20.79x
Bird Watching 1.49% 19.17x
Liberal Views on LGBTQ Rights and Pro-Choice 0.68% 18.47x
Feminism 1.26% 18.43x
Liberal Views on Government, Finance, and Economy 4.41% 18.30x
Liberal Media - Political Activism 6.46% 18.28x
Home Improvement Contractor 1.03% 18.18x
Assorted Topics (Animals, Clothing, Events, Education) 0.05% 17.99x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female