Explore the Voters Audience
Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Voters audience.
INTERESTS
The Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voters audience is US Judiciary System Researchers.
| Interest | Composition | Index |
| US Judiciary System Researchers | 48.74% | 59.73x |
| Marines | 31.87% | 54.56x |
| Immigration Resource Researchers | 44.27% | 50.92x |
| Immigration Policy Researchers | 44.27% | 50.92x |
| Lawyers | 41.71% | 44.50x |
| History Buffs | 30.14% | 44.12x |
| Ivy League College Researchers | 14.30% | 43.32x |
| Online Grammar Tool Users | 18.08% | 43.32x |
| Harvard University Fans | 18.88% | 41.99x |
| Liberal Think Tank Readers | 37.13% | 41.76x |
Composition Percentage:
The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Curious about what else the Voters audience is interested in?
Sign Up
APPAREL RETAILERS
The Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voters audience is Victoria's Secret.
| Location | Composition | Index |
| Victoria's Secret | 0.02% | 1.66x |
| Talbots | 0.02% | 1.64x |
| Old Navy | 0.03% | 1.44x |
| Chicos | 0.02% | 1.38x |
| White House Black Market | 0.02% | 1.33x |
| Dressbarn | 0.01% | 1.27x |
| Aeropostale | 0.02% | 1.27x |
| H&M | 0.01% | 1.23x |
| Zumiez | 0.02% | 1.22x |
| Mens Wearhouse | 0.01% | 1.21x |
Composition Percentage:
The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Want to find more of the Voters audience in the real world?
Sign Up
WEBSITES
The Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voters audience is 270towin.com.
| Website | Composition | Index |
| 270towin.com | 14.59% | 60.47x |
| census.gov | 1.06% | 58.75x |
| law.com | 3.52% | 57.17x |
| constitutioncenter.org | 3.28% | 56.10x |
| scotusblog.com | 9.03% | 54.34x |
| isidewith.com | 2.77% | 52.71x |
| rasmussenreports.com | 2.91% | 50.80x |
| fivethirtyeight.com | 6.83% | 46.08x |
| house.gov | 2.85% | 45.83x |
| abajournal.com | 2.56% | 42.56x |
Composition Percentage:
The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Want to see more of the websites the Voters audience visits?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voters audience is Historical Information - Museums & Libraries.
| Content Affinity | Composition | Index |
| Historical Information - Museums & Libraries | 1.35% | 34.33x |
| Legal Information Research Cluster | 5.40% | 27.52x |
| Clean Energy | 0.22% | 27.37x |
| Public Policy Media | 1.24% | 21.92x |
| College Sports | 0.31% | 20.46x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.10% | 20.14x |
| Voting Information | 58.75% | 19.80x |
| International Travel | 0.73% | 18.48x |
| Oil & Energy | 0.09% | 17.84x |
| Science Education & Academia | 0.12% | 17.73x |
Composition Percentage:
The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Want to see more of the Content Affinities the Voters audience visits?
Sign Up
DEMOGRAPHICS
The Voters audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Voters audience?
Sign Up