Dstillery Audiences

VOTERS

Audience Size: 2.1 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Cholesterol Researchers.

Interest Composition Index
Cholesterol Researchers 35.76% 41.61x
Liberal Think Tank Readers 44.95% 40.53x
Gun Violence Researchers 47.87% 38.98x
Nashville Activity Researchers 33.47% 38.79x
US Judiciary System Researchers 43.78% 38.79x
Ivy League College Researchers 35.46% 38.23x
Marines 41.81% 37.86x
Online Health Researchers 32.94% 37.58x
Online Grammar Tool Users 37.31% 37.29x
Eco-Conscious Consumers 34.46% 37.08x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Old Navy.

Location Composition Index
Old Navy 0.01% 1.69x
Carhartt 0.06% 1.08x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is votesmart.org.

Website Composition Index
votesmart.org 1.35% 75.25x
factcheck.org 2.02% 65.07x
splcenter.org 1.70% 53.63x
mediamatters.org 1.34% 51.76x
ontheissues.org 2.87% 50.96x
charitynavigator.org 1.30% 42.77x
dailysignal.com 1.53% 42.24x
gotquestions.org 2.46% 42.18x
fee.org 1.38% 40.80x
guidestar.org 1.44% 39.54x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 0.11% 36.19x
Psychology & Social Work 0.18% 23.85x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 22.03x
London Tourism & Events 0.09% 21.08x
Addiction & Recovery Reference 0.16% 21.03x
Bird Watching 0.21% 21.02x
University Press 0.64% 20.95x
Feminism 0.72% 19.45x
Memes & Comedy 0.05% 19.37x
Public Policy Media 2.24% 18.60x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male