Dstillery Audiences

VOTERS

Audience Size: 3.1 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is US Judiciary System Researchers.

Interest Composition Index
US Judiciary System Researchers 55.26% 37.74x
Liberal Think Tank Readers 53.46% 36.32x
Cholesterol Researchers 45.85% 35.66x
Gun Violence Researchers 52.09% 34.43x
Social Liberals 47.42% 33.82x
Nashville Activity Researchers 43.06% 33.52x
Eco-Conscious Consumers 45.34% 33.35x
Charitable Organization Supporters 47.91% 33.30x
Marines 45.19% 32.01x
Teachers 48.16% 31.58x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.43x
Old Navy 0.03% 1.19x
Carhartt 0.17% 1.18x
Chicos 0.01% 1.15x
Victoria's Secret 0.03% 1.11x
White House Black Market 0.01% 1.05x
Buckle 0.01% 1.04x
Forever 21 0.01% 1.03x
Lane Bryant 0.01% 0.96x
Aeropostale 0.01% 0.94x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is vote411.org.

Website Composition Index
vote411.org 3.66% 51.48x
brennancenter.org 2.80% 51.12x
votesmart.org 11.09% 49.33x
weeklystandard.com 1.52% 42.82x
factcheck.org 14.26% 41.98x
commoncause.org 1.15% 41.84x
cookpolitical.com 1.16% 40.73x
ontheissues.org 4.02% 40.46x
texastribune.org 2.44% 40.12x
ncsl.org 4.62% 40.07x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity Composition Index
Social & Demographic Trends 1.31% 28.35x
Liberal Views on Government, Finance, and Economy 3.18% 23.26x
Liberal Views on LGBTQ Rights and Pro-Choice 0.54% 23.25x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.09% 22.17x
Feminism 1.10% 19.79x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.44% 19.22x
Law School Research Cluster 0.33% 18.72x
Bird Watching 0.80% 18.67x
Liberal Media - Political Activism 5.44% 18.63x
Historical Information - Museums & Libraries 4.22% 18.38x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female