VOTERS

Audience Size: 3 Million Devices

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Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Voters audience.

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Charitable Organization Researchers.

Interest	Composition	Index
Charitable Organization Researchers	51.06%	28.18x
Charitable Organization Supporters	44.35%	28.16x
Cholesterol Researchers	37.04%	27.97x
Liberal Think Tank Readers	51.62%	27.75x
Occupy Movement Supporters	44.95%	27.26x
Social Liberals	37.97%	27.05x
Eco-Conscious Consumers	39.30%	26.91x
Joint Pain Health Care Professionals	44.36%	25.16x
Liberal News Readers	29.36%	24.89x
Social Conservatives	35.57%	24.68x

Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.

Index: A comparison of the Voters audience to the internet population.

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Urban Outfitters.

Location	Composition	Index
Urban Outfitters	0.04%	1.27x
REI	0.02%	1.25x
American Apparel	0.03%	1.18x
Club Monaco	0.01%	1.18x
Brooks Brothers	0.04%	1.17x
Supreme	0.00%	1.14x
Armani	0.02%	1.12x
LL Bean	0.01%	1.10x
LOFT	0.04%	1.09x
Talbots	0.05%	1.08x

Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.

Index: A comparison of the Voters audience to the internet population.

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is people-press.org.

Website	Composition	Index
people-press.org	3.11%	72.77x
front.moveon.org	1.09%	66.41x
ncronline.org	1.13%	60.56x
poetryfoundation.org	2.77%	59.57x
conservativereview.com	3.69%	58.51x
petersons.com	1.04%	58.09x
presidency.ucsb.edu	2.31%	57.86x
pewresearch.org	10.89%	57.61x
pewforum.org	2.36%	57.55x
brennancenter.org	3.96%	56.81x

Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.

Index: A comparison of the Voters audience to the internet population.

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Social & Demographic Trends.

Content Affinity	Composition	Index
Social & Demographic Trends	6.93%	24.48x
Assorted Topics #11365 (Web Hosting, Fiction Storytelling, Research)	0.60%	22.33x
Liberal Views on LGBTQ Rights and Pro-Choice	1.18%	18.87x
Feminism	2.04%	18.71x
Liberal Media - Political Activism	8.33%	17.80x
Liberal Views on Government, Finance, and Economy	5.41%	17.43x
Bird Watching	2.39%	17.42x
Assorted Topics #11274 (Software Integration, Scrabble, Word Games, Pbs)	0.31%	16.77x
Public Policy Media	4.87%	15.90x
Assorted Topics #11406 (Animals, Clothing, Events, Education)	0.09%	15.79x

Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.

Index: A comparison of the Voters audience to the internet population.

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.

Age

45-54

Gender

Male