Explore the Voters Audience
Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Voters audience.
INTERESTS
The Voters audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Voters audience is Cholesterol Researchers.
| Interest | Composition | Index |
| Cholesterol Researchers | 17.97% | 41.27x |
| Nashville Activity Researchers | 15.60% | 38.08x |
| Marines | 32.73% | 37.98x |
| Documentary Film Fans | 26.30% | 36.95x |
| Online Grammar Tool Users | 23.06% | 36.92x |
| US Judiciary System Researchers | 33.75% | 36.68x |
| Audio Book Listeners | 27.02% | 35.18x |
| Mailing & Shipping Shoppers | 23.12% | 34.54x |
| Drama Show Watchers | 22.46% | 34.19x |
| Liberal News Readers | 21.01% | 34.19x |
Composition Percentage:
The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
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APPAREL RETAILERS
The Voters audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Voters audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 0.01% | 1.34x |
| Mens Wearhouse | 0.02% | 1.23x |
| Old Navy | 0.02% | 1.19x |
| White House Black Market | 0.01% | 1.11x |
| Aeropostale | 0.01% | 1.11x |
| Buckle | 0.01% | 1.06x |
| Express | 0.01% | 1.04x |
| Carhartt | 0.13% | 1.04x |
| Lane Bryant | 0.01% | 1.04x |
| Maurices | 0.02% | 1.04x |
Composition Percentage:
The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
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WEBSITES
The Voters audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Voters audience is ontheissues.org.
| Website | Composition | Index |
| ontheissues.org | 1.25% | 57.15x |
| srpressgazette.com | 1.07% | 42.24x |
| mortontimesnews.com | 1.11% | 42.16x |
| reviewatlas.com | 1.48% | 40.89x |
| washingtontimesreporter.com | 1.48% | 40.74x |
| amtrib.com | 1.08% | 40.26x |
| thisweeknews.com | 1.10% | 40.23x |
| 270towin.com | 14.36% | 40.02x |
| chillicothetimesbulletin.com | 1.12% | 39.99x |
| thenationalpulse.com | 1.68% | 39.29x |
Composition Percentage:
The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 2.11% | 34.56x |
| Ohio Universities | 5.06% | 23.26x |
| Liberal Media - Political Activism | 3.01% | 22.11x |
| Feminism | 0.31% | 20.13x |
| Public Policy Media | 1.30% | 18.14x |
| Upstate New York State Athletics | 0.06% | 16.06x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.11% | 15.12x |
| Australia & New Zealand Media | 1.12% | 14.73x |
| Celebrity Gossip | 0.40% | 14.68x |
| New Hampshire News | 6.10% | 14.57x |
Composition Percentage:
The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
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DEMOGRAPHICS
The Voters audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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