Dstillery Audiences

VOTERS

Audience Size: 2.4 Million Devices

Explore the Voters Audience

Below you'll find more information about the Voters audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Voters audience.

Dstillery Crafted Audiences

INTERESTS

The Voters audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Voters audience is Nashville Activity Researchers.

Interest Composition Index
Nashville Activity Researchers 42.92% 53.74x
Gun Violence Researchers 41.03% 53.60x
Cholesterol Researchers 42.20% 53.53x
Liberal Think Tank Readers 53.06% 52.88x
Eco-Conscious Consumers 40.91% 52.52x
Charitable Organization Supporters 47.92% 51.75x
Texas Activity Researchers 37.40% 51.72x
Charitable Organization Researchers 51.72% 51.46x
Social Liberals 40.41% 51.26x
Occupy Movement Supporters 47.62% 50.19x
Composition Percentage: The overlap percentage between the Voters audience and the Interest attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Voters audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Voters audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.45% 1.58x
Bonobos 0.09% 1.49x
Urban Outfitters 0.07% 1.38x
Belk 0.01% 1.33x
Mens Wearhouse 0.61% 1.32x
Johnston and Murphy 0.18% 1.31x
Club Monaco 0.02% 1.29x
Uniqlo 0.02% 1.28x
The North Face 0.03% 1.28x
LL Bean 0.01% 1.28x
Composition Percentage: The overlap percentage between the Voters audience and the Location attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Web Insights

WEBSITES

The Voters audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Voters audience is people-press.org.

Website Composition Index
people-press.org 1.97% 81.01x
presidency.ucsb.edu 1.56% 70.43x
pewforum.org 1.59% 68.03x
poetryfoundation.org 1.76% 67.49x
pewresearch.org 7.33% 66.77x
conservativereview.com 2.64% 65.24x
pewsocialtrends.org 1.21% 65.17x
house.gov 3.50% 63.17x
plannedparenthood.org 2.10% 61.85x
speaker.gov 1.02% 60.89x
Composition Percentage: The overlap percentage between the Voters audience and the Web attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Voters audience is Assorted Topics (Web Hosting, Fiction Storytelling, Research).

Content Affinity Composition Index
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.48% 32.08x
Social & Demographic Trends 5.12% 31.80x
Liberal Views on LGBTQ Rights and Pro-Choice 1.10% 24.49x
Law School Research Cluster 0.99% 23.82x
Liberal Media - Political Activism 7.61% 23.04x
Washington D.C. Hotels 0.03% 22.66x
Bird Watching 2.25% 22.51x
Liberal Views on Government, Finance, and Economy 5.57% 22.38x
Historical Information - Museums & Libraries 7.49% 22.18x
Feminism 1.90% 21.05x
Composition Percentage: The overlap percentage between the Voters audience and the Content Affinity attribute.
Index: A comparison of the Voters audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Voters audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female