Explore the Washington DC Trip Planners Audience
Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Washington DC Trip Planners audience.
INTERESTS
The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 35.17% | 40.65x |
| Norfolk and Virginia Beach Trip Planners | 47.18% | 39.08x |
| North Carolina Travel Researchers | 34.92% | 27.92x |
| Myrtle Beach Trip Planners | 23.80% | 27.76x |
| Mid-Range Grocery Shoppers | 26.27% | 24.97x |
| Sea World Park Trip Planners | 23.80% | 24.68x |
| Federal Employee Benefits Researchers | 15.88% | 22.71x |
| Retired Government Employees | 16.23% | 22.52x |
| Asheville Trip Planners | 18.50% | 20.14x |
| Train Travelers | 16.33% | 20.01x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.
| Location | Composition | Index |
| Belk | 0.01% | 2.06x |
| Jos A. Bank Clothiers | 0.41% | 1.85x |
| Ann Taylor | 0.02% | 1.69x |
| Johnston and Murphy | 0.11% | 1.65x |
| Ralph Lauren | 0.01% | 1.54x |
| Uniqlo | 0.01% | 1.49x |
| Dressbarn | 0.05% | 1.48x |
| LOFT | 0.07% | 1.46x |
| Lane Bryant | 0.05% | 1.37x |
| Madewell | 0.02% | 1.30x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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WEBSITES
The Washington DC Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington DC Trip Planners audience is goshenandoah.com.
| Website | Composition | Index |
| goshenandoah.com | 1.44% | 74.74x |
| maymont.org | 1.37% | 73.76x |
| lewisginter.org | 1.75% | 70.22x |
| visitcharlottesville.org | 1.81% | 69.71x |
| visitrichmondva.com | 3.87% | 69.66x |
| visitroanokeva.com | 5.33% | 69.16x |
| visitwilliamsburg.com | 3.21% | 68.40x |
| virginia.org | 13.57% | 67.46x |
| visitnorfolk.com | 1.09% | 66.32x |
| massresort.com | 4.78% | 64.43x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.04% | 32.33x |
| Virginia News | 49.35% | 24.57x |
| Virginia Athletics | 1.32% | 24.40x |
| South Carolina Beach Travel | 5.00% | 22.94x |
| Washington & Northern Virginia | 28.48% | 22.43x |
| Mid-Atlantic Beaches | 0.30% | 14.97x |
| South Carolina Travel | 0.31% | 14.11x |
| Delaware Cluster | 4.60% | 13.38x |
| Baltimore Cluster | 22.18% | 11.61x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.31% | 11.06x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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