Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 36.18% 20.06x
Myrtle Beach Trip Planners 26.21% 14.99x
Norfolk and Virginia Beach Trip Planners 62.87% 14.72x
Sea World Park Trip Planners 26.89% 13.34x
Mid-Range Grocery Shoppers 29.29% 13.24x
Retired Government Employees 17.26% 11.65x
Federal Employee Benefits Researchers 17.05% 11.57x
North Carolina Travel Researchers 50.06% 11.28x
Train Travelers 18.94% 10.96x
Sightseeing Travelers 22.67% 10.87x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.03% 1.90x
Chicos 0.08% 1.67x
Jos A. Bank Clothiers 0.24% 1.66x
J. Crew 0.06% 1.48x
Ann Taylor 0.03% 1.45x
Dressbarn 0.06% 1.40x
Lane Bryant 0.06% 1.36x
LL Bean 0.01% 1.31x
LOFT 0.06% 1.27x
Talbots 0.07% 1.21x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is coxfarms.com.

Website Composition Index
coxfarms.com 1.01% 94.57x
maymont.org 1.02% 90.65x
goshenandoah.com 1.65% 89.88x
lewisginter.org 1.52% 86.66x
visitrichmondva.com 3.38% 86.14x
visitcharlottesville.org 1.64% 85.67x
visitroanokeva.com 4.66% 85.56x
visitwilliamsburg.com 3.66% 82.29x
virginia.org 15.14% 78.50x
massresort.com 4.65% 77.68x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.06% 25.90x
Virginia News 46.01% 21.52x
South Carolina Beach Travel 5.14% 19.67x
Virginia Athletics 1.22% 19.66x
Washington & Northern Virginia 27.00% 19.03x
Mid-Atlantic Beaches 0.31% 13.27x
Delaware Cluster 4.49% 12.34x
South Carolina Travel 0.39% 11.46x
Baltimore Cluster 21.04% 10.48x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.41% 10.25x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female