Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 1.5 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 14.02% 26.73x
Federal Employee Benefits Researchers 24.43% 23.45x
Family Adventures Travelers 13.71% 23.31x
Retired Government Employees 24.50% 23.20x
Mid-Atlantic Voters 35.70% 22.22x
Realtors & Real Estate Researchers 13.10% 22.15x
Flower Delivery Shoppers 15.34% 21.45x
Work Comes First Travelers 10.15% 21.33x
Airbnb Researchers 19.11% 20.82x
Home Goods Supercenter Shoppers 16.37% 20.67x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.01% 1.96x
Jos A. Bank Clothiers 0.01% 1.70x
Zumiez 0.03% 1.22x
LOFT 0.01% 1.10x
Chicos 0.01% 1.09x
Old Navy 0.02% 1.01x
American Eagle Outfitters 0.01% 0.94x
Urban Outfitters 0.01% 0.92x
White House Black Market 0.01% 0.92x
Gap 0.01% 0.89x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is virginia.org.

Website Composition Index
virginia.org 2.97% 78.06x
goshenandoah.com 1.80% 65.78x
virginia.gov 4.19% 63.24x
funinfairfaxva.com 2.12% 62.23x
myactivechild.com 1.38% 53.95x
richmondmagazine.com 1.44% 50.28x
newsrepublican.com 1.34% 50.11x
srpressgazette.com 1.13% 49.11x
granitefallsnews.com 1.70% 48.79x
mortontimesnews.com 1.17% 48.76x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 2.38% 41.05x
Virginia Athletics 0.23% 20.92x
Washington & Northern Virginia 16.93% 20.02x
Virginia News 38.06% 17.18x
Ohio Universities 3.57% 16.85x
New Jersey Travel Location Cluster 5.49% 15.97x
Delaware Cluster 6.79% 15.93x
Lacrosse College Athletics 0.14% 14.03x
Nutrition & Diabetic Living 0.06% 13.69x
Healthcare Jobs 0.11% 13.49x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female