Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 33.12% 17.88x
Mid-Atlantic Voters 25.69% 16.55x
South Atlantic State Fair Visitors 25.67% 16.01x
Federal Employee Benefits Researchers 12.03% 11.09x
Retired Government Employees 11.91% 11.05x
North Carolina Travel Researchers 18.37% 10.00x
Myrtle Beach Trip Planners 13.18% 9.83x
Sea World Park Trip Planners 13.13% 9.62x
Smoky Mountains Trip Planners 9.86% 7.74x
Mid-Range Grocery Shoppers 11.70% 7.47x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 1.78x
Talbots 0.01% 0.99x
Dressbarn 0.02% 0.88x
Jos A. Bank Clothiers 0.02% 0.85x
Lane Bryant 0.02% 0.85x
Chicos 0.02% 0.84x
Mens Wearhouse 0.03% 0.84x
The Childrens Place 0.03% 0.82x
Journeys 0.04% 0.79x
Old Navy 0.03% 0.78x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is myactivechild.com.

Website Composition Index
myactivechild.com 1.27% 51.07x
goshenandoah.com 1.31% 47.55x
visitwilliamsburg.com 4.59% 44.56x
funinfairfaxva.com 1.63% 42.39x
virginia.org 3.37% 40.36x
swvatoday.com 1.37% 39.13x
martinsvillebulletin.com 1.74% 38.45x
virginia.gov 3.23% 37.60x
loudountimes.com 1.61% 36.50x
nbc29.com 4.50% 33.96x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.16% 18.24x
Virginia News 37.31% 17.36x
Washington & Northern Virginia 12.22% 16.09x
Mid-Atlantic Beaches 0.02% 8.87x
Meeting Planning & Hotels 0.04% 8.03x
Assorted Topics (Car News, Animals, Viral Media) 0.38% 7.01x
Delaware Cluster 2.63% 6.78x
North Carolina Education 4.11% 6.39x
Baltimore Cluster 17.25% 6.13x
Lacrosse College Athletics 0.07% 5.94x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female