Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 4.9 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 42.23% 23.84x
Mid-Atlantic Voters 33.37% 21.67x
South Atlantic State Fair Visitors 32.73% 19.38x
North Carolina Travel Researchers 29.76% 17.96x
Myrtle Beach Trip Planners 24.44% 16.75x
Sea World Park Trip Planners 21.69% 14.28x
Mid-Range Grocery Shoppers 22.31% 14.14x
Retired Government Employees 17.27% 12.82x
Federal Employee Benefits Researchers 17.11% 12.70x
Smoky Mountains Trip Planners 19.28% 12.08x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 2.02x
Jos A. Bank Clothiers 0.06% 1.66x
Talbots 0.04% 1.44x
Bonobos 0.02% 1.31x
Ann Taylor 0.02% 1.23x
LOFT 0.06% 1.21x
Brooks Brothers 0.03% 1.20x
Kate Spade 0.02% 1.18x
REI 0.01% 1.15x
Gymboree 0.05% 1.15x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is visitroanokeva.com.

Website Composition Index
visitroanokeva.com 4.08% 52.38x
visitrichmondva.com 2.44% 51.83x
massresort.com 3.31% 50.46x
lewisginter.org 1.03% 49.91x
visitwilliamsburg.com 1.56% 49.49x
kingsdominion.com 1.36% 48.92x
virginiafirst.com 1.09% 47.45x
visitalexandriava.com 2.59% 47.09x
virginia.org 6.31% 47.00x
statefairva.org 1.08% 45.81x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.72% 18.54x
South Carolina Beach Travel 3.20% 17.68x
Washington & Northern Virginia 21.56% 16.37x
Virginia News 44.18% 16.21x
Delaware Cluster 4.75% 10.92x
Mid-Atlantic Beaches 0.23% 10.58x
South Carolina Travel 0.10% 9.65x
Baltimore Cluster 19.71% 8.94x
ISPs & Local Services 0.02% 8.80x
North Carolina Education 7.14% 8.53x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female