Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.5 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 35.17% 40.65x
Norfolk and Virginia Beach Trip Planners 47.18% 39.08x
North Carolina Travel Researchers 34.92% 27.92x
Myrtle Beach Trip Planners 23.80% 27.76x
Mid-Range Grocery Shoppers 26.27% 24.97x
Sea World Park Trip Planners 23.80% 24.68x
Federal Employee Benefits Researchers 15.88% 22.71x
Retired Government Employees 16.23% 22.52x
Asheville Trip Planners 18.50% 20.14x
Train Travelers 16.33% 20.01x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.01% 2.06x
Jos A. Bank Clothiers 0.41% 1.85x
Ann Taylor 0.02% 1.69x
Johnston and Murphy 0.11% 1.65x
Ralph Lauren 0.01% 1.54x
Uniqlo 0.01% 1.49x
Dressbarn 0.05% 1.48x
LOFT 0.07% 1.46x
Lane Bryant 0.05% 1.37x
Madewell 0.02% 1.30x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is goshenandoah.com.

Website Composition Index
goshenandoah.com 1.44% 74.74x
maymont.org 1.37% 73.76x
lewisginter.org 1.75% 70.22x
visitcharlottesville.org 1.81% 69.71x
visitrichmondva.com 3.87% 69.66x
visitroanokeva.com 5.33% 69.16x
visitwilliamsburg.com 3.21% 68.40x
virginia.org 13.57% 67.46x
visitnorfolk.com 1.09% 66.32x
massresort.com 4.78% 64.43x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 32.33x
Virginia News 49.35% 24.57x
Virginia Athletics 1.32% 24.40x
South Carolina Beach Travel 5.00% 22.94x
Washington & Northern Virginia 28.48% 22.43x
Mid-Atlantic Beaches 0.30% 14.97x
South Carolina Travel 0.31% 14.11x
Delaware Cluster 4.60% 13.38x
Baltimore Cluster 22.18% 11.61x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.31% 11.06x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female