Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.6 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 34.63% 19.31x
Mid-Atlantic Voters 27.99% 17.34x
South Atlantic State Fair Visitors 26.96% 16.62x
North Carolina Travel Researchers 20.00% 11.18x
Federal Employee Benefits Researchers 13.48% 10.99x
Retired Government Employees 13.30% 10.96x
Sea World Park Trip Planners 15.12% 10.42x
Myrtle Beach Trip Planners 15.41% 10.24x
North Carolina Football Fans 13.40% 7.99x
Mid-Range Grocery Shoppers 13.24% 7.99x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Talbots.

Location Composition Index
Talbots 0.02% 1.26x
Chicos 0.02% 1.18x
H&M 0.01% 1.12x
Jos A. Bank Clothiers 0.02% 1.05x
American Eagle Outfitters 0.02% 1.01x
LOFT 0.02% 0.93x
Old Navy 0.03% 0.93x
Gymboree 0.01% 0.91x
J. Crew 0.01% 0.89x
Lane Bryant 0.02% 0.88x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is goshenandoah.com.

Website Composition Index
goshenandoah.com 1.64% 49.10x
visitwilliamsburg.com 4.59% 44.83x
funinfairfaxva.com 1.59% 43.81x
virginia.org 6.04% 40.64x
virginia.gov 4.52% 40.16x
swvatoday.com 1.39% 38.67x
martinsvillebulletin.com 2.01% 37.62x
richmondmagazine.com 1.06% 37.36x
loudountimes.com 1.89% 36.96x
fauquier.com 1.69% 35.12x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Virginia News.

Content Affinity Composition Index
Virginia News 40.79% 15.91x
South Carolina Beach Travel 0.05% 15.21x
Washington & Northern Virginia 13.89% 15.13x
Virginia Athletics 0.17% 15.08x
Delaware Cluster 3.30% 8.59x
Mid-Atlantic Beaches 0.03% 7.97x
Assorted Topics (Car News, Animals, Viral Media) 0.36% 6.87x
North Carolina Education 4.70% 6.27x
Unique & Personalized Fashion 0.18% 5.95x
Christian Music 0.01% 5.79x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female