Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 4 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 35.58% 17.75x
Norfolk and Virginia Beach Trip Planners 66.75% 13.95x
Myrtle Beach Trip Planners 23.42% 13.91x
Mid-Range Grocery Shoppers 29.78% 12.97x
North Carolina Travel Researchers 51.13% 11.54x
Retired Government Employees 15.59% 10.87x
Sightseeing Travelers 22.29% 10.19x
Federal Employees 18.28% 10.17x
Train Travelers 17.73% 9.93x
North Carolina Football Fans 16.45% 9.49x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.03% 1.94x
Belk 0.02% 1.57x
Chicos 0.05% 1.48x
Kate Spade 0.02% 1.37x
LOFT 0.04% 1.28x
Lane Bryant 0.04% 1.25x
Madewell 0.02% 1.24x
Brooks Brothers 0.03% 1.19x
Dressbarn 0.04% 1.18x
J. Crew 0.03% 1.16x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is shopmacarthur.com.

Website Composition Index
shopmacarthur.com 0.17% 89.51x
vhsl.org 0.26% 89.29x
visitskylinedrive.org 0.38% 89.02x
beachstreetusa.com 0.98% 88.85x
northernvirginiamag.com 0.32% 88.42x
lynchburgvirginia.org 0.27% 88.21x
bryceresort.com 0.11% 87.92x
virginiasafaripark.com 0.63% 87.55x
virginiabeach.com 0.12% 86.88x
wilsonauctionco.com 0.15% 86.18x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.09% 22.46x
Virginia News 44.36% 21.36x
Virginia Athletics 1.11% 19.52x
Washington & Northern Virginia 26.65% 18.28x
South Carolina Beach Travel 5.97% 17.14x
Mid-Atlantic Beaches 0.35% 12.70x
Delaware Cluster 4.79% 11.67x
South Carolina Travel 0.50% 10.08x
Baltimore Cluster 20.47% 9.83x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.48% 9.29x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999