Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.3 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 45.23% 36.93x
Mid-Atlantic Voters 35.72% 36.00x
North Carolina Travel Researchers 32.30% 26.78x
Myrtle Beach Trip Planners 22.76% 25.23x
Sea World Park Trip Planners 22.62% 22.87x
Mid-Range Grocery Shoppers 25.23% 21.75x
Retired Government Employees 16.03% 20.42x
Federal Employee Benefits Researchers 16.19% 19.96x
Train Travelers 15.37% 17.94x
Asheville Trip Planners 18.14% 17.79x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 2.25x
Jos A. Bank Clothiers 0.55% 1.98x
Johnston and Murphy 0.22% 1.67x
Express Outlets 0.01% 1.49x
Bonobos 0.08% 1.38x
Talbots 0.06% 1.38x
Ann Taylor 0.03% 1.33x
Mens Wearhouse 0.59% 1.30x
J. Crew 0.07% 1.26x
Uniqlo 0.02% 1.21x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is goshenandoah.com.

Website Composition Index
goshenandoah.com 1.19% 77.37x
maymont.org 1.39% 76.37x
lewisginter.org 1.80% 71.27x
visitwilliamsburg.com 2.69% 70.86x
visitrichmondva.com 4.02% 70.60x
visitcharlottesville.org 1.81% 70.33x
virginia.org 11.60% 70.15x
visitroanokeva.com 5.71% 69.76x
visitnorfolk.com 1.24% 66.08x
kingsdominion.com 2.81% 65.29x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.03% 29.39x
Virginia Athletics 1.15% 23.64x
Virginia News 50.74% 21.31x
South Carolina Beach Travel 5.19% 20.42x
Washington & Northern Virginia 29.01% 20.41x
South Carolina Travel 0.27% 13.22x
Mid-Atlantic Beaches 0.32% 13.02x
Delaware Cluster 4.94% 12.30x
Lacrosse College Athletics 1.20% 10.99x
Baltimore Cluster 22.64% 10.98x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female