Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 5.1 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 5.1 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 41.30% 21.19x
Mid-Atlantic Voters 32.70% 18.43x
South Atlantic State Fair Visitors 31.72% 17.58x
North Carolina Travel Researchers 28.53% 15.52x
Myrtle Beach Trip Planners 23.01% 14.67x
Sea World Park Trip Planners 21.50% 12.33x
Mid-Range Grocery Shoppers 22.78% 12.18x
Retired Government Employees 18.24% 11.12x
Federal Employee Benefits Researchers 17.92% 11.09x
Smoky Mountains Trip Planners 17.86% 10.80x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 1.98x
Jos A. Bank Clothiers 0.05% 1.47x
Talbots 0.03% 1.25x
Bonobos 0.01% 1.22x
J. Crew 0.05% 1.11x
Brooks Brothers 0.03% 1.11x
Kate Spade 0.02% 1.09x
Dressbarn 0.03% 1.07x
Gymboree 0.05% 1.06x
LOFT 0.06% 1.05x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is visitrichmondva.com.

Website Composition Index
visitrichmondva.com 2.03% 44.15x
visitroanokeva.com 3.15% 43.96x
lewisginter.org 1.13% 43.42x
massresort.com 2.96% 43.27x
visitwilliamsburg.com 1.75% 41.72x
kingsdominion.com 1.02% 41.62x
visitalexandriava.com 2.22% 40.41x
fxva.com 1.39% 39.65x
wolftrap.org 1.43% 39.37x
visitvirginiabeach.com 3.46% 38.96x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.61% 18.41x
South Carolina Beach Travel 2.61% 17.06x
Washington & Northern Virginia 20.35% 15.82x
Virginia News 41.99% 15.78x
Delaware Cluster 4.14% 10.53x
Mid-Atlantic Beaches 0.21% 10.35x
ISPs & Local Services 0.01% 9.07x
Baltimore Cluster 18.08% 8.49x
South Carolina Travel 0.07% 8.07x
North Carolina Education 6.43% 8.03x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female