Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 1.2 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Vacation Rental Accommodation Researchers.

Interest Composition Index
Vacation Rental Accommodation Researchers 9.63% 31.20x
Family Adventures Travelers 8.82% 27.61x
Federal Employee Benefits Researchers 22.28% 27.44x
Retired Government Employees 21.49% 27.35x
Realtors & Real Estate Researchers 9.77% 26.54x
Work Comes First Travelers 6.15% 25.73x
Mid-Atlantic Voters 36.58% 25.03x
Flower Delivery Shoppers 11.90% 24.94x
Home Goods Supercenter Shoppers 14.48% 24.80x
Airbnb Researchers 15.47% 24.47x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Lululemon.

Location Composition Index
Lululemon 0.02% 1.98x
Jos A. Bank Clothiers 0.01% 1.75x
H&M 0.02% 1.47x
American Eagle Outfitters 0.02% 1.44x
White House Black Market 0.02% 1.31x
Talbots 0.01% 1.24x
J. Crew 0.01% 1.22x
Old Navy 0.02% 1.11x
Journeys 0.02% 1.05x
Mens Wearhouse 0.01% 1.04x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is virginia.org.

Website Composition Index
virginia.org 1.59% 100.15x
goshenandoah.com 2.07% 82.65x
virginia.gov 3.29% 78.12x
funinfairfaxva.com 2.11% 76.37x
myactivechild.com 1.60% 73.71x
granitefallsnews.com 1.25% 68.91x
stjamesnews.com 1.17% 66.14x
washingtontimesreporter.com 1.12% 65.63x
waltonsun.com 1.07% 64.04x
richmondmagazine.com 1.42% 63.55x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).

Content Affinity Composition Index
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 1.77% 50.47x
Washington & Northern Virginia 15.53% 22.41x
Virginia News 37.26% 19.97x
Virginia Athletics 0.16% 19.66x
Ohio Universities 2.61% 18.36x
New Jersey Travel Location Cluster 4.10% 16.16x
Delaware Cluster 5.37% 15.73x
Canada Travel & Tourism 0.11% 15.44x
Charity Walks 1.35% 13.83x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.07% 13.16x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female