Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.8 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 35.79% 18.84x
Norfolk and Virginia Beach Trip Planners 63.64% 14.64x
Myrtle Beach Trip Planners 26.98% 14.22x
Mid-Range Grocery Shoppers 29.29% 13.62x
Sea World Park Trip Planners 25.99% 12.94x
North Carolina Travel Researchers 51.12% 11.92x
Retired Government Employees 16.33% 11.31x
Sightseeing Travelers 21.77% 10.77x
Train Travelers 17.67% 10.57x
Federal Employees 18.09% 10.29x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.03% 1.71x
Ann Taylor 0.03% 1.45x
LOFT 0.05% 1.37x
Madewell 0.02% 1.21x
Chicos 0.06% 1.19x
LL Bean 0.01% 1.17x
Talbots 0.06% 1.12x
Banana Republic 0.05% 1.11x
Dressbarn 0.05% 1.10x
Lane Bryant 0.05% 1.09x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is beachstreetusa.com.

Website Composition Index
beachstreetusa.com 1.03% 87.79x
maymont.org 1.14% 85.44x
coxfarms.com 1.35% 84.41x
goshenandoah.com 2.05% 81.90x
visitrichmondva.com 3.61% 80.49x
visitroanokeva.com 4.70% 80.13x
visitcharlottesville.org 1.81% 79.72x
visitnorfolk.com 1.02% 78.15x
lewisginter.org 1.82% 77.06x
valottery.com 1.01% 73.54x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.07% 24.55x
Virginia News 45.06% 21.16x
Virginia Athletics 1.12% 19.66x
Washington & Northern Virginia 27.00% 18.53x
South Carolina Beach Travel 5.68% 18.11x
Mid-Atlantic Beaches 0.32% 12.99x
Delaware Cluster 4.66% 11.94x
South Carolina Travel 0.44% 10.66x
Baltimore Cluster 21.12% 10.04x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.44% 9.49x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female