Explore the Washington DC Trip Planners Audience
Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Washington DC Trip Planners audience.
INTERESTS
The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington DC Trip Planners audience is Mid-Atlantic Voters.
| Interest | Composition | Index |
| Mid-Atlantic Voters | 35.58% | 17.75x |
| Norfolk and Virginia Beach Trip Planners | 66.75% | 13.95x |
| Myrtle Beach Trip Planners | 23.42% | 13.91x |
| Mid-Range Grocery Shoppers | 29.78% | 12.97x |
| North Carolina Travel Researchers | 51.13% | 11.54x |
| Retired Government Employees | 15.59% | 10.87x |
| Sightseeing Travelers | 22.29% | 10.19x |
| Federal Employees | 18.28% | 10.17x |
| Train Travelers | 17.73% | 9.93x |
| North Carolina Football Fans | 16.45% | 9.49x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.03% | 1.94x |
| Belk | 0.02% | 1.57x |
| Chicos | 0.05% | 1.48x |
| Kate Spade | 0.02% | 1.37x |
| LOFT | 0.04% | 1.28x |
| Lane Bryant | 0.04% | 1.25x |
| Madewell | 0.02% | 1.24x |
| Brooks Brothers | 0.03% | 1.19x |
| Dressbarn | 0.04% | 1.18x |
| J. Crew | 0.03% | 1.16x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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WEBSITES
The Washington DC Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington DC Trip Planners audience is shopmacarthur.com.
| Website | Composition | Index |
| shopmacarthur.com | 0.17% | 89.51x |
| vhsl.org | 0.26% | 89.29x |
| visitskylinedrive.org | 0.38% | 89.02x |
| beachstreetusa.com | 0.98% | 88.85x |
| northernvirginiamag.com | 0.32% | 88.42x |
| lynchburgvirginia.org | 0.27% | 88.21x |
| bryceresort.com | 0.11% | 87.92x |
| virginiasafaripark.com | 0.63% | 87.55x |
| virginiabeach.com | 0.12% | 86.88x |
| wilsonauctionco.com | 0.15% | 86.18x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.09% | 22.46x |
| Virginia News | 44.36% | 21.36x |
| Virginia Athletics | 1.11% | 19.52x |
| Washington & Northern Virginia | 26.65% | 18.28x |
| South Carolina Beach Travel | 5.97% | 17.14x |
| Mid-Atlantic Beaches | 0.35% | 12.70x |
| Delaware Cluster | 4.79% | 11.67x |
| South Carolina Travel | 0.50% | 10.08x |
| Baltimore Cluster | 20.47% | 9.83x |
| Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) | 0.48% | 9.29x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Washington DC Trip Planners audience resonates most for the following age and income brackets.
Age
65+
Income
$150,000-$249,999
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