Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 4.4 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 42.76% 25.56x
Mid-Atlantic Voters 34.95% 23.25x
South Atlantic State Fair Visitors 32.78% 20.55x
North Carolina Travel Researchers 32.18% 19.62x
Myrtle Beach Trip Planners 25.53% 18.54x
Sea World Park Trip Planners 24.04% 15.95x
Mid-Range Grocery Shoppers 25.71% 15.73x
Retired Government Employees 18.27% 13.76x
Federal Employee Benefits Researchers 18.17% 13.62x
Train Travelers 18.72% 13.14x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Belk.

Location Composition Index
Belk 0.02% 1.99x
Jos A. Bank Clothiers 0.44% 1.86x
Talbots 0.06% 1.55x
Bonobos 0.10% 1.44x
Uniqlo 0.02% 1.31x
Express Outlets 0.01% 1.28x
Mens Wearhouse 0.51% 1.26x
White House Black Market 0.34% 1.22x
Johnston and Murphy 0.47% 1.22x
LOFT 0.08% 1.20x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is visitroanokeva.com.

Website Composition Index
visitroanokeva.com 4.50% 53.71x
visitrichmondva.com 2.84% 53.15x
visitwilliamsburg.com 1.51% 52.44x
visitcharlottesville.org 1.20% 52.19x
virginia.org 6.50% 51.85x
lewisginter.org 1.22% 51.45x
massresort.com 3.75% 51.33x
kingsdominion.com 1.88% 49.54x
virginiafirst.com 1.61% 48.50x
visitalexandriava.com 3.00% 48.09x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 20.40x
Virginia Athletics 0.79% 17.96x
South Carolina Beach Travel 4.13% 16.50x
Washington & Northern Virginia 23.04% 16.32x
Virginia News 42.82% 16.09x
Delaware Cluster 4.81% 10.54x
South Carolina Travel 0.16% 10.26x
Mid-Atlantic Beaches 0.28% 9.90x
Baltimore Cluster 20.08% 8.89x
Lacrosse College Athletics 0.88% 8.69x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female