Explore the Washington DC Trip Planners Audience
Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Washington DC Trip Planners audience.
INTERESTS
The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Washington DC Trip Planners audience is Vacation Rental Accommodation Researchers.
| Interest | Composition | Index |
| Vacation Rental Accommodation Researchers | 9.63% | 31.20x |
| Family Adventures Travelers | 8.82% | 27.61x |
| Federal Employee Benefits Researchers | 22.28% | 27.44x |
| Retired Government Employees | 21.49% | 27.35x |
| Realtors & Real Estate Researchers | 9.77% | 26.54x |
| Work Comes First Travelers | 6.15% | 25.73x |
| Mid-Atlantic Voters | 36.58% | 25.03x |
| Flower Delivery Shoppers | 11.90% | 24.94x |
| Home Goods Supercenter Shoppers | 14.48% | 24.80x |
| Airbnb Researchers | 15.47% | 24.47x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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APPAREL RETAILERS
The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.02% | 1.98x |
| Jos A. Bank Clothiers | 0.01% | 1.75x |
| H&M | 0.02% | 1.47x |
| American Eagle Outfitters | 0.02% | 1.44x |
| White House Black Market | 0.02% | 1.31x |
| Talbots | 0.01% | 1.24x |
| J. Crew | 0.01% | 1.22x |
| Old Navy | 0.02% | 1.11x |
| Journeys | 0.02% | 1.05x |
| Mens Wearhouse | 0.01% | 1.04x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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WEBSITES
The Washington DC Trip Planners audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Washington DC Trip Planners audience is virginia.org.
| Website | Composition | Index |
| virginia.org | 1.59% | 100.15x |
| goshenandoah.com | 2.07% | 82.65x |
| virginia.gov | 3.29% | 78.12x |
| funinfairfaxva.com | 2.11% | 76.37x |
| myactivechild.com | 1.60% | 73.71x |
| granitefallsnews.com | 1.25% | 68.91x |
| stjamesnews.com | 1.17% | 66.14x |
| washingtontimesreporter.com | 1.12% | 65.63x |
| waltonsun.com | 1.07% | 64.04x |
| richmondmagazine.com | 1.42% | 63.55x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania).
| Content Affinity | Composition | Index |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 1.77% | 50.47x |
| Washington & Northern Virginia | 15.53% | 22.41x |
| Virginia News | 37.26% | 19.97x |
| Virginia Athletics | 0.16% | 19.66x |
| Ohio Universities | 2.61% | 18.36x |
| New Jersey Travel Location Cluster | 4.10% | 16.16x |
| Delaware Cluster | 5.37% | 15.73x |
| Canada Travel & Tourism | 0.11% | 15.44x |
| Charity Walks | 1.35% | 13.83x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.07% | 13.16x |
Composition Percentage:
The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
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DEMOGRAPHICS
The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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