Dstillery Audiences

WASHINGTON DC TRIP PLANNERS

Audience Size: 3.9 Million Devices

Explore the Washington DC Trip Planners Audience

Below you'll find more information about the Washington DC Trip Planners audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Washington DC Trip Planners audience.

Dstillery Crafted Audiences

INTERESTS

The Washington DC Trip Planners audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Washington DC Trip Planners audience is Norfolk and Virginia Beach Trip Planners.

Interest Composition Index
Norfolk and Virginia Beach Trip Planners 37.68% 20.85x
Mid-Atlantic Voters 30.70% 18.69x
South Atlantic State Fair Visitors 30.57% 18.09x
North Carolina Travel Researchers 23.29% 13.03x
Myrtle Beach Trip Planners 17.87% 12.44x
Federal Employee Benefits Researchers 15.68% 12.32x
Retired Government Employees 15.57% 12.22x
Sea World Park Trip Planners 17.44% 11.70x
Pennsylvania County and Local Fair Visitors 16.99% 9.54x
Mid-Range Grocery Shoppers 16.30% 9.53x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Interest attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Washington DC Trip Planners audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Washington DC Trip Planners audience is Journeys.

Location Composition Index
Journeys 0.01% 1.03x
Victoria's Secret 0.01% 1.00x
Old Navy 0.01% 0.92x
Maurices 0.01% 0.83x
Carhartt 0.09% 0.74x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Location attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Web Insights

WEBSITES

The Washington DC Trip Planners audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Washington DC Trip Planners audience is goshenandoah.com.

Website Composition Index
goshenandoah.com 1.30% 48.65x
visitwilliamsburg.com 2.35% 44.64x
virginia.org 8.39% 40.23x
loudountimes.com 2.71% 39.48x
swvatoday.com 1.14% 39.21x
virginia.gov 5.51% 36.75x
fauquier.com 1.26% 36.45x
princewilliamtimes.com 2.02% 35.81x
progress-index.com 1.13% 34.99x
dnronline.com 1.28% 34.15x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Web attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Washington DC Trip Planners audience is Virginia Athletics.

Content Affinity Composition Index
Virginia Athletics 0.20% 18.36x
South Carolina Beach Travel 0.49% 15.78x
Virginia News 40.82% 14.28x
Washington & Northern Virginia 15.62% 14.06x
Mid-Atlantic Beaches 0.13% 9.79x
Delaware Cluster 3.75% 9.73x
Rural Living 0.01% 7.87x
Lacrosse College Athletics 0.18% 7.38x
North Carolina Education 5.74% 6.88x
Baltimore Cluster 19.91% 6.74x
Composition Percentage: The overlap percentage between the Washington DC Trip Planners audience and the Content Affinity attribute.
Index: A comparison of the Washington DC Trip Planners audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Washington DC Trip Planners audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female