Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.9 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Realtors & Real Estate Researchers.

Interest Composition Index
Realtors & Real Estate Researchers 30.00% 22.02x
Retired Wealthy Assisted Living Researchers 34.74% 21.20x
Spa and Pool Owners 30.92% 20.35x
Home Buyers 26.77% 19.13x
Vacation Rental Accommodation Researchers 29.79% 18.99x
RV Shoppers 29.98% 17.61x
Beach House Second Home Owners 23.22% 17.08x
Retired Health Insurance Researchers 26.18% 16.99x
Hardware Shoppers 23.07% 16.85x
Home Decor Shoppers 24.45% 16.46x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Belk.

Location Composition Index
Belk 0.03% 1.72x
LL Bean 0.01% 1.60x
Express Outlets 0.00% 1.35x
Ralph Lauren 0.01% 1.32x
Carhartt 0.24% 1.13x
Aeropostale 0.03% 1.12x
LOFT 0.05% 1.12x
J. Crew 0.05% 1.11x
Talbots 0.06% 1.07x
Gymboree 0.03% 1.07x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is century21.com.

Website Composition Index
century21.com 24.14% 36.19x
homeaway.com 21.99% 29.42x
vrbo.com 47.56% 24.04x
hyatt.com 9.56% 22.73x
rvtrader.com 13.97% 22.21x
remax.com 28.07% 21.69x
homes.com 13.77% 21.66x
rehold.com 9.09% 21.28x
bringfido.com 8.58% 20.46x
homefacts.com 8.93% 20.34x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.71% 17.50x
Beach Vacations 24.16% 15.33x
Rural Living 0.23% 14.05x
Yard Structures 3.78% 13.51x
Mexico Travel 1.17% 13.19x
Tiny & Modular Home Researchers 5.27% 13.18x
South Carolina Beach Travel 4.06% 13.18x
Home Decoration - Crafts & Kids 2.65% 12.99x
Home Improvement Contractor 2.68% 12.82x
Fishing 7.28% 12.70x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female