Explore the Waterfront Vacationers Audience
Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Waterfront Vacationers audience.
INTERESTS
The Waterfront Vacationers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waterfront Vacationers audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 11.72% | 20.16x |
| Cape Cod News Readers | 17.99% | 19.97x |
| Boston Trip Planners | 15.45% | 19.25x |
| Men's Shoe Shoppers | 10.07% | 18.41x |
| Vermont Trip Planners | 22.56% | 18.05x |
| Canoeing and Kayaking Enthusiasts | 25.16% | 17.84x |
| Preppy Clothing Shoppers | 18.83% | 16.26x |
| Work Hard, Play Hard Travelers | 9.54% | 15.49x |
| Home Buyers | 9.09% | 14.30x |
| Pet Boarding and Sitter Researchers | 8.30% | 13.21x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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APPAREL RETAILERS
The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is LL Bean.
| Location | Composition | Index |
| LL Bean | 0.03% | 12.66x |
| Zumiez | 0.03% | 1.55x |
| Talbots | 0.01% | 1.32x |
| American Eagle Outfitters | 0.02% | 1.31x |
| J. Crew | 0.01% | 1.31x |
| Express | 0.02% | 1.31x |
| Aeropostale | 0.02% | 1.28x |
| Lululemon | 0.01% | 1.28x |
| Chicos | 0.01% | 1.22x |
| White House Black Market | 0.01% | 1.17x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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WEBSITES
The Waterfront Vacationers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Waterfront Vacationers audience is maine.gov.
| Website | Composition | Index |
| maine.gov | 2.01% | 56.00x |
| penbaypilot.com | 1.14% | 45.85x |
| centralmaine.com | 4.44% | 37.47x |
| wabi.tv | 4.64% | 36.11x |
| sunjournal.com | 4.39% | 34.15x |
| nhmagazine.com | 1.15% | 33.68x |
| hookandbullet.com | 5.07% | 31.24x |
| lake-link.com | 4.44% | 28.71x |
| pressherald.com | 12.06% | 28.51x |
| atriushealth.org | 1.12% | 27.83x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 15.41% | 18.99x |
| New Hampshire News | 4.84% | 13.95x |
| Fishing | 2.37% | 13.92x |
| New England Universities | 0.62% | 11.82x |
| New England & Ivy League Sports | 0.48% | 10.02x |
| Vermont Cluster | 1.42% | 8.97x |
| Upstate New York State Athletics | 0.02% | 8.01x |
| Online Games | 1.22% | 7.99x |
| Medical Supplies and Information | 0.20% | 7.90x |
| Lacrosse College Athletics | 0.08% | 7.66x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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DEMOGRAPHICS
The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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