Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 3.8 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 37.65% 26.19x
Country Home Decorators 36.00% 24.98x
Home Exterior Design Enthusiasts 32.28% 24.10x
Spa and Pool Owners 34.37% 23.54x
Home Lending Researchers 34.80% 23.00x
Retirement Financial Account Researchers 36.78% 22.85x
Realtors & Real Estate Researchers 30.57% 22.72x
Retired Wealthy Assisted Living Researchers 36.70% 22.68x
RV Shoppers 37.01% 22.58x
Farming Real Estate Researchers 36.40% 21.44x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.

Location Composition Index
Carhartt 0.21% 1.49x
Jos A. Bank Clothiers 0.01% 1.32x
Chicos 0.02% 1.24x
White House Black Market 0.01% 1.14x
Old Navy 0.02% 1.08x
Lane Bryant 0.01% 1.04x
Aeropostale 0.01% 1.00x
Journeys 0.02% 0.93x
Gap 0.01% 0.91x
Banana Republic 0.01% 0.87x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 2.57% 52.03x
landsofamerica.com 1.30% 45.03x
landflip.com 2.20% 34.65x
homeaway.com 5.57% 33.59x
landwatch.com 5.12% 32.75x
vrbo.com 15.64% 32.65x
farmflip.com 1.65% 31.92x
meyerre.com 1.10% 29.27x
century21.com 4.27% 29.12x
forsalebyowner.com 3.82% 28.70x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 6.49% 25.15x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 21.80x
Texas Off-Roading 0.10% 20.25x
South Carolina Travel 0.12% 17.89x
Pool Cleaning 0.88% 16.37x
Home Decoration - Crafts & Kids 1.04% 16.03x
Yard Structures 1.96% 16.03x
South Carolina Beach Travel 1.74% 15.93x
Home Improvement Contractor 0.13% 15.49x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 15.23x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female