Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.7 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 27.31% 25.43x
Retired Wealthy Assisted Living Researchers 30.46% 21.92x
Retirement Financial Account Researchers 30.65% 21.75x
Country Home Decorators 25.40% 21.39x
Home Exterior Design Enthusiasts 20.65% 20.67x
Realtors & Real Estate Researchers 19.61% 20.59x
Farming Real Estate Researchers 30.22% 20.50x
Home Lending Researchers 23.33% 20.15x
Home Buyers 20.67% 19.94x
Xtreme Sports Fans 31.16% 19.89x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Belk.

Location Composition Index
Belk 0.01% 1.46x
Talbots 0.02% 1.35x
Dressbarn 0.03% 1.35x
Carhartt 0.33% 1.30x
Banana Republic 0.02% 1.17x
White House Black Market 0.03% 1.17x
Maurices 0.05% 1.15x
Express 0.03% 1.14x
Eddie Bauer 0.01% 1.14x
Jos A. Bank Clothiers 0.02% 1.12x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lake-link.com.

Website Composition Index
lake-link.com 5.32% 27.53x
smartmarineguide.com 4.73% 23.79x
catfish1.com 1.02% 22.09x
boattrader.com 22.91% 20.82x
pwctrader.com 1.87% 20.78x
betterboat.com 1.14% 20.55x
boats.com 10.13% 20.33x
news-journal.com 2.08% 20.26x
boatingmag.com 3.64% 20.20x
gatewayclassiccars.com 3.31% 20.11x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Yard Structures.

Content Affinity Composition Index
Yard Structures 0.04% 18.56x
Sports - Golf, Hunting, Fishing 0.07% 17.72x
South Carolina Beach Travel 0.03% 14.17x
Fishing 2.67% 13.75x
Insurance Cluster 0.04% 11.81x
Beach Vacations 0.15% 11.22x
Boating & Yachts 14.63% 10.21x
South Carolina Travel 0.06% 9.97x
Men's Dress Shirt Shopping 0.02% 9.92x
Motorsports 0.41% 9.91x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female