Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 4 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 38.47% 25.09x
Work Hard, Play Hard Travelers 43.32% 24.43x
Home Exterior Design Enthusiasts 35.57% 24.28x
Spa and Pool Owners 38.45% 23.16x
Retirement Financial Account Researchers 37.78% 23.03x
Retired Wealthy Assisted Living Researchers 37.87% 22.71x
Realtors & Real Estate Researchers 36.88% 22.18x
RV Shoppers 38.27% 22.13x
Pontoon Boat Researchers 37.19% 22.04x
Home Lending Researchers 38.25% 21.86x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.

Location Composition Index
Carhartt 0.39% 1.43x
Belk 0.01% 1.39x
Jos A. Bank Clothiers 0.05% 1.31x
Dressbarn 0.04% 1.28x
Talbots 0.03% 1.26x
Chicos 0.05% 1.09x
Lane Bryant 0.04% 1.06x
Eddie Bauer 0.02% 0.97x
Gymboree 0.04% 0.97x
Kate Spade 0.02% 0.95x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 3.01% 48.64x
landsofamerica.com 1.52% 43.25x
loweboats.com 1.02% 32.13x
homeaway.com 6.66% 32.00x
rvparkreviews.com 1.09% 31.54x
vrbo.com 17.95% 30.85x
landflip.com 2.50% 30.56x
homefinder.com 1.08% 30.10x
farmflip.com 1.87% 28.71x
landwatch.com 5.98% 28.42x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 8.41% 22.67x
South Carolina Travel 0.16% 17.69x
Rural Living 0.09% 16.54x
Texas Off-Roading 0.12% 16.07x
Home Improvement Contractor 0.64% 14.74x
ISPs & Local Services 0.02% 14.26x
South Carolina Beach Travel 2.19% 14.25x
Yard Structures 2.65% 13.95x
Mexico Travel 0.40% 13.65x
Home Decoration - Crafts & Kids 1.30% 13.36x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female