Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 3.8 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 37.64% 27.88x
Home Exterior Design Enthusiasts 34.81% 26.74x
Retirement Financial Account Researchers 36.32% 26.29x
Home Lending Researchers 37.33% 25.98x
Retired Wealthy Assisted Living Researchers 37.44% 25.91x
Realtors & Real Estate Researchers 34.95% 25.78x
Spa and Pool Owners 36.48% 25.70x
Texas Activity Researchers 30.83% 25.45x
Vacation Rental Accommodation Researchers 35.04% 24.59x
Pontoon Boat Researchers 37.19% 24.13x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.46x
White House Black Market 0.37% 1.27x
Buckle 0.29% 1.26x
Mens Wearhouse 0.53% 1.25x
Belk 0.01% 1.25x
Johnston and Murphy 0.45% 1.12x
Bonobos 0.08% 1.05x
Talbots 0.04% 1.03x
Chicos 0.05% 0.97x
REI 0.01% 0.91x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 4.24% 49.96x
landsofamerica.com 2.59% 43.37x
mhsrv.com 1.49% 35.33x
landflip.com 2.52% 31.76x
rvparkreviews.com 1.67% 30.92x
idxbroker.com 2.96% 30.66x
homeaway.com 11.13% 30.59x
homefinder.com 1.70% 30.46x
loweboats.com 1.29% 30.27x
century21.com 11.02% 29.96x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 13.74% 19.21x
South Carolina Travel 0.28% 17.46x
Rural Living 0.12% 14.61x
Home Improvement Contractor 1.15% 13.43x
Texas Off-Roading 0.13% 13.21x
Mexico Travel 0.59% 13.11x
Home Decoration - Crafts & Kids 1.70% 12.63x
Holiday Gifts 0.69% 12.50x
Yard Structures 3.18% 12.39x
Fishing 5.74% 12.29x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female