Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.5 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Country Home Decorators.

Interest Composition Index
Country Home Decorators 38.48% 27.68x
Home Exterior Design Enthusiasts 35.14% 26.67x
Spa and Pool Owners 36.71% 26.25x
Home Lending Researchers 35.44% 26.18x
Realtors & Real Estate Researchers 33.43% 25.78x
Retirement Financial Account Researchers 37.48% 25.50x
Retired Wealthy Assisted Living Researchers 38.50% 25.10x
Texas Activity Researchers 29.73% 24.74x
Vacation Planners 35.24% 24.27x
Pontoon Boat Researchers 38.32% 24.19x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.

Location Composition Index
Carhartt 0.24% 1.57x
Belk 0.01% 1.57x
Chicos 0.05% 1.16x
Jos A. Bank Clothiers 0.04% 1.15x
Lane Bryant 0.04% 1.13x
Talbots 0.03% 1.10x
Dressbarn 0.03% 1.09x
Buckle 0.04% 1.04x
Kate Spade 0.02% 1.01x
LOFT 0.05% 0.99x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 3.64% 55.14x
landsofamerica.com 1.95% 50.43x
rvparkreviews.com 1.35% 36.34x
homeaway.com 8.55% 36.25x
loweboats.com 1.17% 35.22x
homefinder.com 1.35% 34.81x
vrbo.com 22.44% 34.59x
campingworld.com 1.16% 34.37x
landflip.com 2.57% 33.75x
century21.com 8.52% 32.90x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 10.36% 22.69x
South Carolina Travel 0.20% 19.43x
Rural Living 0.11% 17.22x
Texas Off-Roading 0.12% 15.43x
Home Improvement Contractor 0.86% 15.14x
ISPs & Local Services 0.04% 14.96x
Mexico Travel 0.46% 14.43x
South Carolina Beach Travel 2.56% 14.02x
Home Decoration - Crafts & Kids 1.44% 13.92x
Yard Structures 2.91% 13.92x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female