Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.1 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 11.72% 20.16x
Cape Cod News Readers 17.99% 19.97x
Boston Trip Planners 15.45% 19.25x
Men's Shoe Shoppers 10.07% 18.41x
Vermont Trip Planners 22.56% 18.05x
Canoeing and Kayaking Enthusiasts 25.16% 17.84x
Preppy Clothing Shoppers 18.83% 16.26x
Work Hard, Play Hard Travelers 9.54% 15.49x
Home Buyers 9.09% 14.30x
Pet Boarding and Sitter Researchers 8.30% 13.21x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is LL Bean.

Location Composition Index
LL Bean 0.03% 12.66x
Zumiez 0.03% 1.55x
Talbots 0.01% 1.32x
American Eagle Outfitters 0.02% 1.31x
J. Crew 0.01% 1.31x
Express 0.02% 1.31x
Aeropostale 0.02% 1.28x
Lululemon 0.01% 1.28x
Chicos 0.01% 1.22x
White House Black Market 0.01% 1.17x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is maine.gov.

Website Composition Index
maine.gov 2.01% 56.00x
penbaypilot.com 1.14% 45.85x
centralmaine.com 4.44% 37.47x
wabi.tv 4.64% 36.11x
sunjournal.com 4.39% 34.15x
nhmagazine.com 1.15% 33.68x
hookandbullet.com 5.07% 31.24x
lake-link.com 4.44% 28.71x
pressherald.com 12.06% 28.51x
atriushealth.org 1.12% 27.83x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.41% 18.99x
New Hampshire News 4.84% 13.95x
Fishing 2.37% 13.92x
New England Universities 0.62% 11.82x
New England & Ivy League Sports 0.48% 10.02x
Vermont Cluster 1.42% 8.97x
Upstate New York State Athletics 0.02% 8.01x
Online Games 1.22% 7.99x
Medical Supplies and Information 0.20% 7.90x
Lacrosse College Athletics 0.08% 7.66x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male