Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.9 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 30.51% 25.42x
Country Home Decorators 27.95% 23.36x
Retired Wealthy Assisted Living Researchers 33.45% 23.18x
Home Exterior Design Enthusiasts 23.63% 23.09x
Retirement Financial Account Researchers 33.63% 23.07x
Realtors & Real Estate Researchers 23.00% 22.18x
Farming Real Estate Researchers 32.47% 21.79x
Spa and Pool Owners 27.77% 21.00x
Home Buyers 23.94% 20.79x
Home Lending Researchers 26.89% 20.62x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Maurices.

Location Composition Index
Maurices 0.01% 1.48x
Carhartt 0.07% 1.20x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is tractorhouse.com.

Website Composition Index
tractorhouse.com 1.60% 27.62x
lake-link.com 4.73% 24.75x
smartmarineguide.com 3.16% 23.33x
gameandfishmag.com 1.30% 22.64x
weathertech.com 2.98% 21.85x
news-journal.com 1.93% 20.22x
boattrader.com 18.72% 19.92x
boats.com 8.66% 19.52x
easttexasmatters.com 1.67% 19.20x
boatingmag.com 3.11% 19.08x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Home Decoration - Crafts & Kids.

Content Affinity Composition Index
Home Decoration - Crafts & Kids 0.09% 16.72x
Yard Structures 0.19% 15.01x
South Carolina Beach Travel 0.20% 14.83x
Beach Vacations 0.28% 14.72x
Auctions & Repossessions 0.11% 14.26x
Sports - Golf, Hunting, Fishing 0.08% 13.87x
Holiday Gifts 0.04% 13.49x
South Carolina Travel 0.06% 13.08x
Fishing 2.80% 13.00x
Pool Cleaning 0.14% 12.83x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female