Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 3.5 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 35.35% 24.46x
Country Home Decorators 30.99% 23.61x
Home Exterior Design Enthusiasts 28.21% 22.78x
Retirement Financial Account Researchers 33.46% 21.71x
Retired Wealthy Assisted Living Researchers 33.59% 21.58x
Spa and Pool Owners 30.68% 21.48x
RV Shoppers 34.66% 21.21x
Realtors & Real Estate Researchers 27.15% 21.16x
Home Lending Researchers 33.38% 20.62x
Farming Real Estate Researchers 33.71% 20.14x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Maurices.

Location Composition Index
Maurices 0.02% 1.44x
Carhartt 0.22% 1.37x
Chicos 0.01% 1.32x
Buckle 0.01% 1.30x
Victoria's Secret 0.01% 1.24x
Mens Wearhouse 0.01% 1.01x
The Childrens Place 0.01% 0.94x
Old Navy 0.01% 0.88x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 1.81% 53.78x
landflip.com 1.65% 38.26x
landwatch.com 3.53% 36.14x
farmflip.com 1.23% 34.67x
homeaway.com 3.44% 34.48x
vrbo.com 10.33% 34.01x
forsalebyowner.com 2.44% 30.12x
pplmotorhomes.com 2.18% 28.48x
century21.com 2.09% 28.40x
georgiamls.com 1.11% 27.61x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 4.18% 23.65x
Texas Off-Roading 0.08% 21.23x
Yard Structures 1.45% 16.12x
South Carolina Travel 0.09% 15.93x
Home Decoration - Crafts & Kids 0.72% 15.15x
South Carolina Beach Travel 1.19% 14.84x
Mexico Travel 0.24% 14.60x
Pool Cleaning 0.65% 14.17x
Rural Living 0.02% 14.00x
Fishing 4.19% 13.81x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female