Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 1.9 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Cape Cod News Readers.

Interest Composition Index
Cape Cod News Readers 16.55% 25.50x
Boston Trip Planners 18.33% 19.46x
Men's Shoe Shoppers 10.07% 18.41x
Work Hard, Play Hard Travelers 7.64% 18.37x
Home Buyers 10.87% 17.49x
Moving Services Shoppers 5.52% 17.28x
Preppy Clothing Shoppers 25.81% 17.07x
Pet Boarding and Sitter Researchers 5.42% 17.02x
Scuba Diving Enthusiasts 8.21% 16.69x
Canoeing and Kayaking Enthusiasts 32.13% 16.60x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is LL Bean.

Location Composition Index
LL Bean 0.02% 20.23x
American Eagle Outfitters 0.01% 2.35x
Zumiez 0.01% 1.56x
Maurices 0.02% 1.17x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is maine.gov.

Website Composition Index
maine.gov 1.85% 69.37x
hiiraan.com 1.12% 61.90x
unclehenrys.com 1.04% 49.29x
wabi.tv 4.74% 44.68x
centralmaine.com 4.77% 40.76x
hookandbullet.com 3.32% 37.73x
sunjournal.com 4.67% 37.53x
pressherald.com 11.35% 36.68x
bangordailynews.com 16.74% 34.19x
lake-link.com 3.32% 32.89x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 15.41% 23.34x
New Hampshire News 4.48% 17.23x
Fishing 1.76% 15.18x
New England Universities 0.53% 11.77x
Telescopes 0.03% 11.30x
Auto Body Upkeep & Repair Researchers 0.04% 10.63x
Online Games 1.10% 10.49x
Philanthropy - Nonprofits 0.03% 10.43x
Vermont Cluster 1.13% 9.60x
New England & Ivy League Sports 0.45% 9.39x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male