Explore the Waterfront Vacationers Audience
Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waterfront Vacationers audience.
INTERESTS
The Waterfront Vacationers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waterfront Vacationers audience is Realtors & Real Estate Researchers.
| Interest | Composition | Index |
| Realtors & Real Estate Researchers | 30.00% | 22.02x |
| Retired Wealthy Assisted Living Researchers | 34.74% | 21.20x |
| Spa and Pool Owners | 30.92% | 20.35x |
| Home Buyers | 26.77% | 19.13x |
| Vacation Rental Accommodation Researchers | 29.79% | 18.99x |
| RV Shoppers | 29.98% | 17.61x |
| Beach House Second Home Owners | 23.22% | 17.08x |
| Retired Health Insurance Researchers | 26.18% | 16.99x |
| Hardware Shoppers | 23.07% | 16.85x |
| Home Decor Shoppers | 24.45% | 16.46x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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APPAREL RETAILERS
The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Belk.
| Location | Composition | Index |
| Belk | 0.03% | 1.72x |
| LL Bean | 0.01% | 1.60x |
| Express Outlets | 0.00% | 1.35x |
| Ralph Lauren | 0.01% | 1.32x |
| Carhartt | 0.24% | 1.13x |
| Aeropostale | 0.03% | 1.12x |
| LOFT | 0.05% | 1.12x |
| J. Crew | 0.05% | 1.11x |
| Talbots | 0.06% | 1.07x |
| Gymboree | 0.03% | 1.07x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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WEBSITES
The Waterfront Vacationers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Waterfront Vacationers audience is century21.com.
| Website | Composition | Index |
| century21.com | 24.14% | 36.19x |
| homeaway.com | 21.99% | 29.42x |
| vrbo.com | 47.56% | 24.04x |
| hyatt.com | 9.56% | 22.73x |
| rvtrader.com | 13.97% | 22.21x |
| remax.com | 28.07% | 21.69x |
| homes.com | 13.77% | 21.66x |
| rehold.com | 9.09% | 21.28x |
| bringfido.com | 8.58% | 20.46x |
| homefacts.com | 8.93% | 20.34x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.71% | 17.50x |
| Beach Vacations | 24.16% | 15.33x |
| Rural Living | 0.23% | 14.05x |
| Yard Structures | 3.78% | 13.51x |
| Mexico Travel | 1.17% | 13.19x |
| Tiny & Modular Home Researchers | 5.27% | 13.18x |
| South Carolina Beach Travel | 4.06% | 13.18x |
| Home Decoration - Crafts & Kids | 2.65% | 12.99x |
| Home Improvement Contractor | 2.68% | 12.82x |
| Fishing | 7.28% | 12.70x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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DEMOGRAPHICS
The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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