Explore the Waterfront Vacationers Audience
Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Waterfront Vacationers audience.
INTERESTS
The Waterfront Vacationers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 37.65% | 26.19x |
| Country Home Decorators | 36.00% | 24.98x |
| Home Exterior Design Enthusiasts | 32.28% | 24.10x |
| Spa and Pool Owners | 34.37% | 23.54x |
| Home Lending Researchers | 34.80% | 23.00x |
| Retirement Financial Account Researchers | 36.78% | 22.85x |
| Realtors & Real Estate Researchers | 30.57% | 22.72x |
| Retired Wealthy Assisted Living Researchers | 36.70% | 22.68x |
| RV Shoppers | 37.01% | 22.58x |
| Farming Real Estate Researchers | 36.40% | 21.44x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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APPAREL RETAILERS
The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.21% | 1.49x |
| Jos A. Bank Clothiers | 0.01% | 1.32x |
| Chicos | 0.02% | 1.24x |
| White House Black Market | 0.01% | 1.14x |
| Old Navy | 0.02% | 1.08x |
| Lane Bryant | 0.01% | 1.04x |
| Aeropostale | 0.01% | 1.00x |
| Journeys | 0.02% | 0.93x |
| Gap | 0.01% | 0.91x |
| Banana Republic | 0.01% | 0.87x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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WEBSITES
The Waterfront Vacationers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.
| Website | Composition | Index |
| lakehouse.com | 2.57% | 52.03x |
| landsofamerica.com | 1.30% | 45.03x |
| landflip.com | 2.20% | 34.65x |
| homeaway.com | 5.57% | 33.59x |
| landwatch.com | 5.12% | 32.75x |
| vrbo.com | 15.64% | 32.65x |
| farmflip.com | 1.65% | 31.92x |
| meyerre.com | 1.10% | 29.27x |
| century21.com | 4.27% | 29.12x |
| forsalebyowner.com | 3.82% | 28.70x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 6.49% | 25.15x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 21.80x |
| Texas Off-Roading | 0.10% | 20.25x |
| South Carolina Travel | 0.12% | 17.89x |
| Pool Cleaning | 0.88% | 16.37x |
| Home Decoration - Crafts & Kids | 1.04% | 16.03x |
| Yard Structures | 1.96% | 16.03x |
| South Carolina Beach Travel | 1.74% | 15.93x |
| Home Improvement Contractor | 0.13% | 15.49x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 15.23x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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DEMOGRAPHICS
The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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