Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.7 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 33.85% 19.69x
Country Home Decorators 32.60% 18.76x
Home Exterior Design Enthusiasts 28.31% 18.01x
Retired Wealthy Assisted Living Researchers 35.94% 17.97x
Retirement Financial Account Researchers 35.38% 17.90x
RV Shoppers 33.36% 17.58x
Realtors & Real Estate Researchers 26.95% 17.30x
Home Lending Researchers 31.09% 17.27x
Farming Real Estate Researchers 32.64% 17.09x
Spa and Pool Owners 30.25% 16.96x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.

Location Composition Index
Carhartt 0.22% 1.29x
Chicos 0.01% 1.14x
Dressbarn 0.01% 1.08x
Buckle 0.01% 1.05x
Old Navy 0.02% 1.02x
The Childrens Place 0.01% 1.00x
Maurices 0.02% 1.00x
Express 0.01% 0.99x
Victoria's Secret 0.01% 0.89x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.

Website Composition Index
lakehouse.com 1.15% 48.48x
landflip.com 1.16% 36.08x
landwatch.com 2.16% 31.51x
vrbo.com 5.69% 29.51x
homeaway.com 1.67% 28.75x
forsalebyowner.com 1.46% 27.83x
pplmotorhomes.com 1.46% 26.65x
reecenichols.com 1.02% 26.13x
in-fisherman.com 1.08% 23.25x
remax.com 4.70% 22.60x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 2.50% 19.04x
Texas Off-Roading 0.04% 17.08x
Yard Structures 1.03% 13.43x
Home Decoration - Crafts & Kids 0.48% 12.44x
South Carolina Beach Travel 0.82% 12.36x
South Carolina Travel 0.08% 12.12x
Fishing 4.12% 11.70x
Mexico Travel 0.17% 11.22x
Illinois College Sports 0.15% 10.87x
Pool Cleaning 0.45% 10.60x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female