Explore the Waterfront Vacationers Audience
Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Waterfront Vacationers audience.
INTERESTS
The Waterfront Vacationers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waterfront Vacationers audience is Country Home Decorators.
| Interest | Composition | Index |
| Country Home Decorators | 38.47% | 25.09x |
| Work Hard, Play Hard Travelers | 43.32% | 24.43x |
| Home Exterior Design Enthusiasts | 35.57% | 24.28x |
| Spa and Pool Owners | 38.45% | 23.16x |
| Retirement Financial Account Researchers | 37.78% | 23.03x |
| Retired Wealthy Assisted Living Researchers | 37.87% | 22.71x |
| Realtors & Real Estate Researchers | 36.88% | 22.18x |
| RV Shoppers | 38.27% | 22.13x |
| Pontoon Boat Researchers | 37.19% | 22.04x |
| Home Lending Researchers | 38.25% | 21.86x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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APPAREL RETAILERS
The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.39% | 1.43x |
| Belk | 0.01% | 1.39x |
| Jos A. Bank Clothiers | 0.05% | 1.31x |
| Dressbarn | 0.04% | 1.28x |
| Talbots | 0.03% | 1.26x |
| Chicos | 0.05% | 1.09x |
| Lane Bryant | 0.04% | 1.06x |
| Eddie Bauer | 0.02% | 0.97x |
| Gymboree | 0.04% | 0.97x |
| Kate Spade | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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WEBSITES
The Waterfront Vacationers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Waterfront Vacationers audience is lakehouse.com.
| Website | Composition | Index |
| lakehouse.com | 3.01% | 48.64x |
| landsofamerica.com | 1.52% | 43.25x |
| loweboats.com | 1.02% | 32.13x |
| homeaway.com | 6.66% | 32.00x |
| rvparkreviews.com | 1.09% | 31.54x |
| vrbo.com | 17.95% | 30.85x |
| landflip.com | 2.50% | 30.56x |
| homefinder.com | 1.08% | 30.10x |
| farmflip.com | 1.87% | 28.71x |
| landwatch.com | 5.98% | 28.42x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 8.41% | 22.67x |
| South Carolina Travel | 0.16% | 17.69x |
| Rural Living | 0.09% | 16.54x |
| Texas Off-Roading | 0.12% | 16.07x |
| Home Improvement Contractor | 0.64% | 14.74x |
| ISPs & Local Services | 0.02% | 14.26x |
| South Carolina Beach Travel | 2.19% | 14.25x |
| Yard Structures | 2.65% | 13.95x |
| Mexico Travel | 0.40% | 13.65x |
| Home Decoration - Crafts & Kids | 1.30% | 13.36x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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DEMOGRAPHICS
The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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