Explore the Waterfront Vacationers Audience
Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waterfront Vacationers audience.
INTERESTS
The Waterfront Vacationers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waterfront Vacationers audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 12.17% | 19.19x |
| Cape Cod News Readers | 18.94% | 18.70x |
| Men's Shoe Shoppers | 10.07% | 18.41x |
| Vermont Trip Planners | 22.26% | 17.40x |
| Canoeing and Kayaking Enthusiasts | 25.58% | 17.35x |
| Work Hard, Play Hard Travelers | 10.64% | 14.29x |
| Boston Trip Planners | 7.94% | 13.60x |
| Modern Art Museum Researchers | 15.12% | 13.50x |
| Essential Oils Enthusiasts | 0.32% | 13.44x |
| Winter Sports Destination Seekers | 9.03% | 12.50x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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APPAREL RETAILERS
The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Talbots.
| Location | Composition | Index |
| Talbots | 0.01% | 2.24x |
| Banana Republic | 0.02% | 1.80x |
| Dressbarn | 0.01% | 1.30x |
| Chicos | 0.01% | 1.29x |
| American Eagle Outfitters | 0.01% | 1.24x |
| Lane Bryant | 0.01% | 1.18x |
| White House Black Market | 0.01% | 1.15x |
| Aeropostale | 0.01% | 1.06x |
| Carhartt | 0.12% | 1.05x |
| Mens Wearhouse | 0.01% | 0.95x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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WEBSITES
The Waterfront Vacationers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Waterfront Vacationers audience is maine.gov.
| Website | Composition | Index |
| maine.gov | 2.02% | 51.27x |
| penbaypilot.com | 1.53% | 39.65x |
| centralmaine.com | 4.88% | 34.12x |
| wabi.tv | 5.02% | 33.96x |
| nhmagazine.com | 1.32% | 30.63x |
| sunjournal.com | 4.58% | 28.78x |
| newscentermaine.com | 11.03% | 28.06x |
| hookandbullet.com | 5.32% | 27.95x |
| atriushealth.org | 1.28% | 26.75x |
| lake-link.com | 4.22% | 25.27x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Maine Cluster.
| Content Affinity | Composition | Index |
| Maine Cluster | 14.49% | 19.36x |
| New Hampshire News | 5.49% | 13.18x |
| Fishing | 2.45% | 13.17x |
| Meeting Planning & Hotels | 0.03% | 10.91x |
| New England Universities | 0.86% | 10.36x |
| Vermont Cluster | 1.60% | 8.97x |
| New England & Ivy League Sports | 0.66% | 8.37x |
| Online Games | 1.44% | 8.29x |
| Winter Sports & Gear | 0.15% | 8.18x |
| Medical Supplies and Information | 0.24% | 8.17x |
Composition Percentage:
The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
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DEMOGRAPHICS
The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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