Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.5 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 33.93% 51.97x
Country Home Decorators 31.96% 48.98x
Retirement Financial Account Researchers 36.16% 48.67x
Retired Wealthy Assisted Living Researchers 36.67% 48.67x
Home Exterior Design Enthusiasts 26.50% 47.53x
Spa and Pool Owners 28.93% 45.48x
Realtors & Real Estate Researchers 23.52% 45.43x
Retired Health Insurance Researchers 24.91% 44.08x
Farming Real Estate Researchers 35.00% 43.18x
Home Buyers 25.54% 42.24x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 2.02x
Maurices 0.03% 1.88x
Gymboree 0.01% 1.77x
Mens Wearhouse 0.02% 1.58x
Dressbarn 0.01% 1.52x
Old Navy 0.02% 1.49x
Buckle 0.02% 1.41x
Carhartt 0.17% 1.39x
Zumiez 0.01% 1.35x
Chicos 0.01% 1.34x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is landwatch.com.

Website Composition Index
landwatch.com 1.16% 43.59x
vrbo.com 2.06% 40.34x
weichert.com 1.17% 32.02x
tractorhouse.com 2.56% 30.98x
remax.com 1.65% 30.71x
auctiontime.com 1.18% 29.80x
machinerytrader.com 1.36% 29.63x
lake-link.com 4.87% 28.49x
smartmarineguide.com 3.22% 28.07x
bassmaster.com 1.02% 27.74x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.87% 34.94x
Home Decoration - Crafts & Kids 0.17% 26.90x
South Carolina Beach Travel 0.38% 25.00x
Yard Structures 0.47% 24.24x
Christian Music 0.14% 22.26x
Illinois 0.60% 20.72x
Bird Watching 0.20% 20.32x
Pre-Built Home Researchers 0.41% 20.17x
Weather Information 0.21% 19.76x
College Sports 0.33% 19.75x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female