Dstillery Audiences

WATERFRONT VACATIONERS

Audience Size: 2.5 Million Devices

Explore the Waterfront Vacationers Audience

Below you'll find more information about the Waterfront Vacationers audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waterfront Vacationers audience.

Dstillery Crafted Audiences

INTERESTS

The Waterfront Vacationers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waterfront Vacationers audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 12.17% 19.19x
Cape Cod News Readers 18.94% 18.70x
Men's Shoe Shoppers 10.07% 18.41x
Vermont Trip Planners 22.26% 17.40x
Canoeing and Kayaking Enthusiasts 25.58% 17.35x
Work Hard, Play Hard Travelers 10.64% 14.29x
Boston Trip Planners 7.94% 13.60x
Modern Art Museum Researchers 15.12% 13.50x
Essential Oils Enthusiasts 0.32% 13.44x
Winter Sports Destination Seekers 9.03% 12.50x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Interest attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waterfront Vacationers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waterfront Vacationers audience is Talbots.

Location Composition Index
Talbots 0.01% 2.24x
Banana Republic 0.02% 1.80x
Dressbarn 0.01% 1.30x
Chicos 0.01% 1.29x
American Eagle Outfitters 0.01% 1.24x
Lane Bryant 0.01% 1.18x
White House Black Market 0.01% 1.15x
Aeropostale 0.01% 1.06x
Carhartt 0.12% 1.05x
Mens Wearhouse 0.01% 0.95x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Location attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Waterfront Vacationers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Waterfront Vacationers audience is maine.gov.

Website Composition Index
maine.gov 2.02% 51.27x
penbaypilot.com 1.53% 39.65x
centralmaine.com 4.88% 34.12x
wabi.tv 5.02% 33.96x
nhmagazine.com 1.32% 30.63x
sunjournal.com 4.58% 28.78x
newscentermaine.com 11.03% 28.06x
hookandbullet.com 5.32% 27.95x
atriushealth.org 1.28% 26.75x
lake-link.com 4.22% 25.27x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Web attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waterfront Vacationers audience is Maine Cluster.

Content Affinity Composition Index
Maine Cluster 14.49% 19.36x
New Hampshire News 5.49% 13.18x
Fishing 2.45% 13.17x
Meeting Planning & Hotels 0.03% 10.91x
New England Universities 0.86% 10.36x
Vermont Cluster 1.60% 8.97x
New England & Ivy League Sports 0.66% 8.37x
Online Games 1.44% 8.29x
Winter Sports & Gear 0.15% 8.18x
Medical Supplies and Information 0.24% 8.17x
Composition Percentage: The overlap percentage between the Waterfront Vacationers audience and the Content Affinity attribute.
Index: A comparison of the Waterfront Vacationers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waterfront Vacationers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male