Dstillery Audiences

WEDDING CONTENT READERS

Audience Size: 1.9 Million Devices

Explore the Wedding Content Readers Audience

Below you'll find more information about the Wedding Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wedding Content Readers audience.

Dstillery Crafted Audiences

INTERESTS

The Wedding Content Readers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wedding Content Readers audience is Trendy Shoe Shoppers.

Interest Composition Index
Trendy Shoe Shoppers 37.67% 43.29x
Wedding Registrants 36.96% 38.48x
Home Custom Bedroom Decorators 24.55% 37.62x
Custom Home Lighting Shoppers 24.55% 37.62x
Orlando Activities Researchers 25.11% 35.83x
Brides & Wedding Planners 54.82% 34.79x
Gift Givers 41.88% 33.84x
Holiday Gift Shoppers 26.34% 32.87x
New & Expecting Parents 33.17% 32.69x
Online Home Decor Shoppers 25.67% 32.64x
Composition Percentage: The overlap percentage between the Wedding Content Readers audience and the Interest attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wedding Content Readers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wedding Content Readers audience is H&M.

Location Composition Index
H&M 0.02% 1.70x
Chicos 0.03% 1.57x
Lululemon 0.01% 1.50x
Victoria's Secret 0.04% 1.48x
Old Navy 0.04% 1.39x
J. Crew 0.01% 1.39x
Express 0.02% 1.38x
LOFT 0.02% 1.35x
Forever 21 0.01% 1.33x
White House Black Market 0.02% 1.32x
Composition Percentage: The overlap percentage between the Wedding Content Readers audience and the Location attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wedding Content Readers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wedding Content Readers audience is marthastewartweddings.com.

Website Composition Index
marthastewartweddings.com 1.58% 62.64x
mywedding.com 2.04% 60.38x
apracticalwedding.com 4.75% 58.78x
weddingideasmag.com 1.53% 58.18x
thebudgetsavvybride.com 2.17% 55.17x
womangettingmarried.com 3.17% 55.15x
weddingbee.com 10.71% 52.59x
ruffledblog.com 1.66% 50.57x
preownedweddingdresses.com 1.80% 50.09x
weddingwire.com 15.05% 49.94x
Composition Percentage: The overlap percentage between the Wedding Content Readers audience and the Web attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wedding Content Readers audience is Bridal Fashion.

Content Affinity Composition Index
Bridal Fashion 0.50% 36.04x
Wedding Planning 26.04% 33.36x
Party Suppliers 0.09% 29.37x
Custom Gifts 0.08% 27.01x
Diamonds & Precious Metals 0.08% 23.04x
Fashion & Retail 0.18% 19.86x
Disease Cluster 0.05% 19.34x
Parenting & Children's Activities 0.70% 17.75x
Dermatology 0.10% 17.70x
African-American Hair 0.45% 16.53x
Composition Percentage: The overlap percentage between the Wedding Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wedding Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female