Explore the Wedding Content Readers Audience
Below you'll find more information about the Wedding Content Readers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wedding Content Readers audience.
INTERESTS
The Wedding Content Readers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wedding Content Readers audience is Trendy Shoe Shoppers.
| Interest | Composition | Index |
| Trendy Shoe Shoppers | 37.67% | 43.29x |
| Wedding Registrants | 36.96% | 38.48x |
| Home Custom Bedroom Decorators | 24.55% | 37.62x |
| Custom Home Lighting Shoppers | 24.55% | 37.62x |
| Orlando Activities Researchers | 25.11% | 35.83x |
| Brides & Wedding Planners | 54.82% | 34.79x |
| Gift Givers | 41.88% | 33.84x |
| Holiday Gift Shoppers | 26.34% | 32.87x |
| New & Expecting Parents | 33.17% | 32.69x |
| Online Home Decor Shoppers | 25.67% | 32.64x |
Composition Percentage:
The overlap percentage between the Wedding Content Readers audience and the Interest attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
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APPAREL RETAILERS
The Wedding Content Readers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wedding Content Readers audience is H&M.
| Location | Composition | Index |
| H&M | 0.02% | 1.70x |
| Chicos | 0.03% | 1.57x |
| Lululemon | 0.01% | 1.50x |
| Victoria's Secret | 0.04% | 1.48x |
| Old Navy | 0.04% | 1.39x |
| J. Crew | 0.01% | 1.39x |
| Express | 0.02% | 1.38x |
| LOFT | 0.02% | 1.35x |
| Forever 21 | 0.01% | 1.33x |
| White House Black Market | 0.02% | 1.32x |
Composition Percentage:
The overlap percentage between the Wedding Content Readers audience and the Location attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
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WEBSITES
The Wedding Content Readers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wedding Content Readers audience is marthastewartweddings.com.
| Website | Composition | Index |
| marthastewartweddings.com | 1.58% | 62.64x |
| mywedding.com | 2.04% | 60.38x |
| apracticalwedding.com | 4.75% | 58.78x |
| weddingideasmag.com | 1.53% | 58.18x |
| thebudgetsavvybride.com | 2.17% | 55.17x |
| womangettingmarried.com | 3.17% | 55.15x |
| weddingbee.com | 10.71% | 52.59x |
| ruffledblog.com | 1.66% | 50.57x |
| preownedweddingdresses.com | 1.80% | 50.09x |
| weddingwire.com | 15.05% | 49.94x |
Composition Percentage:
The overlap percentage between the Wedding Content Readers audience and the Web attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wedding Content Readers audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.50% | 36.04x |
| Wedding Planning | 26.04% | 33.36x |
| Party Suppliers | 0.09% | 29.37x |
| Custom Gifts | 0.08% | 27.01x |
| Diamonds & Precious Metals | 0.08% | 23.04x |
| Fashion & Retail | 0.18% | 19.86x |
| Disease Cluster | 0.05% | 19.34x |
| Parenting & Children's Activities | 0.70% | 17.75x |
| Dermatology | 0.10% | 17.70x |
| African-American Hair | 0.45% | 16.53x |
Composition Percentage:
The overlap percentage between the Wedding Content Readers audience and the Content Affinity attribute.
Index: A comparison of the Wedding Content Readers audience to the internet population.
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DEMOGRAPHICS
The Wedding Content Readers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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