Explore the Wedding Registrants Audience
Below you'll find more information about the Wedding Registrants audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Wedding Registrants audience.
INTERESTS
The Wedding Registrants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wedding Registrants audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 57.35% | 39.94x |
| Women's Fashion Magazine Readers | 53.02% | 38.47x |
| Luxury Second Home Owners | 48.04% | 37.58x |
| Women's Fitness Enthusiasts | 46.18% | 33.43x |
| TV Junkies | 31.87% | 27.92x |
| Entertainment & Tabloid Magazine Readers | 36.00% | 26.96x |
| Breast Cancer Fund Raisers | 35.94% | 26.50x |
| Home Design Enthusiasts | 40.59% | 26.32x |
| Online Home Decor Shoppers | 36.13% | 25.85x |
| Luxury Travel Researchers | 36.51% | 25.85x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Interest attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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APPAREL RETAILERS
The Wedding Registrants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wedding Registrants audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.01% | 2.14x |
| REI | 0.02% | 1.84x |
| Intermix | 0.01% | 1.78x |
| Madewell | 0.02% | 1.61x |
| Ralph Lauren | 0.01% | 1.55x |
| Saint Laurent Paris | 0.01% | 1.54x |
| Levi Strauss | 0.01% | 1.51x |
| Patagonia | 0.01% | 1.49x |
| The North Face | 0.02% | 1.48x |
| Calvin Klein | 0.01% | 1.48x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Location attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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WEBSITES
The Wedding Registrants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wedding Registrants audience is bridalmusings.com.
| Website | Composition | Index |
| bridalmusings.com | 0.21% | 95.57x |
| weddingtonway.com | 1.03% | 84.94x |
| weddingpartyapp.com | 0.52% | 83.08x |
| onefabday.com | 0.41% | 81.89x |
| bellethemagazine.com | 0.57% | 75.82x |
| oliviapalermo.com | 0.37% | 75.58x |
| stylemepretty.com | 0.95% | 74.56x |
| destinationweddingmag.com | 0.39% | 74.03x |
| kennedyblue.com | 0.59% | 73.91x |
| kaylasfivethings.com | 0.16% | 72.70x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Web attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wedding Registrants audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 5.23% | 23.77x |
| Bridal Fashion | 5.01% | 22.96x |
| Wedding Planning | 24.67% | 18.43x |
| DIY Decoration & Furniture | 4.00% | 15.10x |
| Fashion Cluster | 13.25% | 14.66x |
| Higher-End Fashion Brands | 3.38% | 14.41x |
| Mysticism | 0.26% | 14.00x |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.65% | 13.56x |
| Diamonds & Precious Metals | 4.40% | 13.36x |
| Hipster Clothing | 1.03% | 13.33x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Content Affinity attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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DEMOGRAPHICS
The Wedding Registrants audience resonates most for the following age and income brackets.
Age
55-64
Income
Over $250,000
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