Explore the Wedding Registrants Audience
Below you'll find more information about the Wedding Registrants audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Wedding Registrants audience.
INTERESTS
The Wedding Registrants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wedding Registrants audience is Wedding Content Readers.
| Interest | Composition | Index |
| Wedding Content Readers | 43.92% | 91.60x |
| Brides & Wedding Planners | 73.88% | 79.66x |
| Trendy Shoe Shoppers | 13.52% | 49.71x |
| Engagement Ring Shoppers | 33.92% | 43.83x |
| Custom Home Lighting Shoppers | 4.82% | 43.14x |
| Home Custom Bedroom Decorators | 4.82% | 43.12x |
| Home Remodelers | 17.63% | 41.87x |
| Women's Fitness Enthusiasts | 14.70% | 41.35x |
| Women's Health Researchers | 14.26% | 37.87x |
| Online Health Researchers | 15.87% | 37.01x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Interest attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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APPAREL RETAILERS
The Wedding Registrants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wedding Registrants audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.17x |
| Old Navy | 0.03% | 1.93x |
| Lululemon | 0.01% | 1.78x |
| Mens Wearhouse | 0.01% | 1.39x |
| Victoria's Secret | 0.01% | 1.33x |
| White House Black Market | 0.01% | 1.33x |
| Aeropostale | 0.02% | 1.28x |
| Maurices | 0.03% | 1.28x |
| Journeys | 0.02% | 1.16x |
| Buckle | 0.01% | 1.11x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Location attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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WEBSITES
The Wedding Registrants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wedding Registrants audience is weddingwire.com.
| Website | Composition | Index |
| weddingwire.com | 6.25% | 118.67x |
| thebudgetsavvybride.com | 4.44% | 103.72x |
| bridalmusings.com | 2.74% | 103.48x |
| weddingideasmag.com | 2.13% | 100.38x |
| ruffledblog.com | 2.50% | 100.14x |
| dressforthewedding.com | 2.40% | 98.09x |
| weddingchicks.com | 3.37% | 95.91x |
| topweddingsites.com | 2.76% | 95.00x |
| myonlineweddinghelp.com | 1.11% | 91.38x |
| davidsbridal.com | 1.66% | 90.83x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Web attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wedding Registrants audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 0.47% | 66.66x |
| Wedding Planning | 30.40% | 60.56x |
| Canada Shopping - Kitchenware | 0.35% | 31.30x |
| Canada Consumer Product Cluster | 1.14% | 22.74x |
| Assorted Topics (Television, Origami, Men's Health) | 0.70% | 22.17x |
| Numerology & Astrology | 0.18% | 20.12x |
| Canadian Universities | 0.14% | 19.22x |
| Yoga & Meditation | 0.21% | 17.67x |
| Travel, Food, Fashion & Fitness | 1.71% | 17.29x |
| Perfume, Makeup & Cosmetics | 0.29% | 16.47x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Content Affinity attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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DEMOGRAPHICS
The Wedding Registrants audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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