Explore the Wedding Registrants Audience
Below you'll find more information about the Wedding Registrants audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Wedding Registrants audience.
INTERESTS
The Wedding Registrants audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wedding Registrants audience is Hair Care Shoppers.
| Interest | Composition | Index |
| Hair Care Shoppers | 60.86% | 45.17x |
| Women's Fashion Magazine Readers | 62.30% | 44.02x |
| Women's Fitness Enthusiasts | 58.54% | 42.27x |
| Women’s Lifestyle Blogs Researchers | 54.97% | 40.81x |
| Luxury Second Home Owners | 53.24% | 40.77x |
| Women's Health Researchers | 54.96% | 40.39x |
| Trendy Shoe Shoppers | 53.83% | 39.56x |
| Custom Home Lighting Shoppers | 47.37% | 39.22x |
| Home Custom Bedroom Decorators | 47.37% | 39.22x |
| Women’s Fashion Blogs Readers | 52.09% | 38.01x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Interest attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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APPAREL RETAILERS
The Wedding Registrants audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wedding Registrants audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 0.02% | 1.29x |
| Victoria's Secret | 0.01% | 1.29x |
| Mens Wearhouse | 0.01% | 1.28x |
| Maurices | 0.02% | 1.20x |
| Carhartt | 0.14% | 1.02x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Location attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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WEBSITES
The Wedding Registrants audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wedding Registrants audience is nationaljeweler.com.
| Website | Composition | Index |
| nationaljeweler.com | 1.09% | 37.19x |
| everafterguide.net | 1.19% | 32.13x |
| womangettingmarried.com | 2.69% | 32.07x |
| insideweddings.com | 2.11% | 31.40x |
| maravipost.com | 2.22% | 31.12x |
| star2.com | 1.06% | 30.74x |
| laineygossip.com | 1.75% | 30.70x |
| weddingideasmag.com | 1.17% | 30.17x |
| herworld.com | 1.03% | 29.93x |
| offbeatbride.com | 2.55% | 29.73x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Web attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wedding Registrants audience is Bridal Fashion.
| Content Affinity | Composition | Index |
| Bridal Fashion | 1.12% | 23.18x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.04% | 21.16x |
| Travel, Food, Fashion & Fitness | 5.43% | 20.39x |
| Dermatology | 1.35% | 20.00x |
| Beauty & Cosmetics | 1.91% | 19.14x |
| Mysticism | 0.38% | 19.11x |
| Fashion Cluster | 14.07% | 18.84x |
| Diamonds & Precious Metals | 1.80% | 17.78x |
| Wedding Planning | 16.06% | 17.77x |
| Hair & Beauty | 1.38% | 17.74x |
Composition Percentage:
The overlap percentage between the Wedding Registrants audience and the Content Affinity attribute.
Index: A comparison of the Wedding Registrants audience to the internet population.
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DEMOGRAPHICS
The Wedding Registrants audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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