Dstillery Audiences

WEIGHT LIFTING ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Weight Lifting Enthusiasts Audience

Below you'll find more information about the Weight Lifting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Weight Lifting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Lifting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Lifting Enthusiasts audience is Exercise and Gym Researchers.

Interest Composition Index
Exercise and Gym Researchers 53.88% 71.12x
Men's Health Researchers 34.97% 65.59x
Mens Fitness Publication Readers 30.62% 53.02x
Running Enthusiasts 26.83% 47.96x
Women's Fitness Enthusiasts 25.71% 46.35x
Wellness Enthusiasts 24.88% 44.83x
Women's Health Researchers 25.50% 44.15x
Beard Care Researchers 30.45% 40.59x
Indoor Cycling & Spinning Enthusiasts 21.97% 40.41x
Fitness Enthusiasts 24.60% 37.28x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Lifting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Lifting Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 1.34x
Banana Republic 0.01% 1.32x
Buckle 0.02% 1.16x
Dressbarn 0.01% 1.15x
Jos A. Bank Clothiers 0.01% 1.14x
Victoria's Secret 0.02% 1.14x
Aeropostale 0.01% 1.13x
Express 0.01% 1.06x
Carhartt 0.14% 1.03x
Lane Bryant 0.01% 1.00x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Location attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Lifting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Lifting Enthusiasts audience is t-nation.com.

Website Composition Index
t-nation.com 5.04% 52.16x
boxrox.com 3.72% 47.28x
breakingmuscle.com 2.81% 45.66x
prowrestlingsheet.com 1.04% 39.37x
fitwirr.com 3.00% 37.96x
forum.bodybuilding.com 4.64% 37.39x
oxygenmag.com 1.10% 36.03x
liftvault.com 1.69% 33.95x
bodybuilding.com 13.33% 33.10x
theworkoutdigest.com 1.90% 32.41x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Web attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Lifting Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 4.70% 50.31x
Assorted Topics (Television, Origami, Men's Health) 1.59% 36.82x
Crossfit & Obstacle Race Enthusiasts 0.09% 25.96x
Healthy Eating Researchers 0.12% 24.47x
Vegans & Animal Welfare 0.22% 20.88x
Canada Shopping - Kitchenware 0.32% 19.54x
Canada Consumer Product Cluster 1.22% 19.13x
Paleo & Keto Diet Enthusiasts 0.47% 17.36x
Canadian Universities 0.12% 16.20x
Canada Business Cluster 4.29% 15.53x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Lifting Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male