Dstillery Audiences

WEIGHT LIFTING ENTHUSIASTS

Audience Size: 2.7 Million Devices

Explore the Weight Lifting Enthusiasts Audience

Below you'll find more information about the Weight Lifting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Weight Lifting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Lifting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Lifting Enthusiasts audience is Exercise and Gym Researchers.

Interest Composition Index
Exercise and Gym Researchers 69.95% 86.69x
Men's Health Researchers 57.88% 73.35x
Mens Fitness Publication Readers 43.39% 59.39x
Bodybuilding Enthusiasts 53.99% 57.65x
Running Enthusiasts 40.75% 54.51x
Women's Fitness Enthusiasts 38.04% 51.12x
Fitness Enthusiasts 36.76% 48.39x
Indoor Cycling & Spinning Enthusiasts 42.49% 47.50x
Weight Loss Researchers 43.27% 47.37x
Health and Fitness Book Readers 41.22% 45.98x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Lifting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Lifting Enthusiasts audience is Bonobos.

Location Composition Index
Bonobos 0.05% 1.55x
American Apparel 0.05% 1.54x
Madewell 0.03% 1.50x
Jos A. Bank Clothiers 0.39% 1.48x
Patagonia 0.03% 1.45x
Uniqlo 0.02% 1.43x
Urban Outfitters 0.06% 1.43x
Ann Taylor 0.02% 1.43x
Gap 0.07% 1.42x
REI 0.03% 1.42x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Location attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Lifting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Lifting Enthusiasts audience is jtsstrength.com.

Website Composition Index
jtsstrength.com 1.41% 90.20x
tigerfitness.com 1.74% 85.20x
schwarzenegger.com 1.31% 74.87x
building-muscle101.com 1.35% 70.75x
poliquingroup.com 1.51% 68.83x
muscleandperformance.com 5.68% 68.50x
mensfitness.com 6.86% 65.17x
elitefts.com 4.52% 62.04x
bpisports.com 1.11% 61.62x
kingofthegym.com 1.01% 58.11x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Web attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Lifting Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 23.58% 44.42x
Crossfit & Obstacle Race Enthusiasts 10.08% 31.45x
Men's Dress Shirt Shopping 2.88% 26.40x
Active Lifestyle Enthusiasts 0.22% 23.86x
Weight Loss & Nutrition Assistance Researchers 28.46% 23.60x
Assorted Topics (Television, Origami, Men's Health) 0.30% 23.11x
Healthy Eating Researchers 5.85% 20.60x
Sports - Skiing, Snowboarding 0.04% 20.08x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 3.19% 18.31x
Paleo & Keto Diet Enthusiasts 16.81% 18.27x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Lifting Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male