Dstillery Audiences

WEIGHT LIFTING ENTHUSIASTS

Audience Size: 1.9 Million Devices

Explore the Weight Lifting Enthusiasts Audience

Below you'll find more information about the Weight Lifting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Weight Lifting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Lifting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Lifting Enthusiasts audience is Exercise and Gym Researchers.

Interest Composition Index
Exercise and Gym Researchers 55.79% 66.76x
Men's Health Researchers 41.87% 58.54x
Mens Fitness Publication Readers 35.62% 49.56x
Running Enthusiasts 32.10% 45.82x
Women's Fitness Enthusiasts 30.68% 44.57x
Wellness Enthusiasts 30.73% 43.16x
Women's Health Researchers 30.26% 42.70x
Beard Care Researchers 34.26% 40.00x
Indoor Cycling & Spinning Enthusiasts 28.12% 39.20x
Fitness Enthusiasts 29.46% 37.47x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Lifting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Lifting Enthusiasts audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.02% 1.48x
J. Crew 0.02% 1.40x
LOFT 0.03% 1.34x
Buckle 0.03% 1.26x
Mens Wearhouse 0.03% 1.25x
White House Black Market 0.03% 1.24x
Talbots 0.01% 1.20x
Coach 0.01% 1.20x
Victoria's Secret 0.04% 1.18x
Chicos 0.02% 1.17x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Location attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Lifting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Lifting Enthusiasts audience is t-nation.com.

Website Composition Index
t-nation.com 6.94% 52.35x
boxrox.com 6.07% 47.03x
forum.bodybuilding.com 3.41% 43.29x
liftvault.com 1.61% 37.90x
powerliftingtechnique.com 2.81% 37.31x
theworkoutdigest.com 1.84% 37.15x
themaclife.com 2.09% 37.10x
bodybuilding.com 11.54% 36.90x
prowrestlingsheet.com 2.11% 36.84x
generationiron.com 3.82% 36.06x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Web attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Lifting Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 3.63% 42.44x
Crossfit & Obstacle Race Enthusiasts 0.25% 34.02x
Assorted Topics (Television, Origami, Men's Health) 1.62% 29.10x
Canada Shopping - General Commerce 0.08% 27.23x
Canada Shopping - Kitchenware 0.38% 19.78x
Vegans & Animal Welfare 0.42% 19.29x
Mysticism 0.07% 19.05x
Canada Consumer Product Cluster 1.89% 16.50x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.98% 15.80x
Canadian Universities 0.17% 15.60x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Lifting Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male