Dstillery Audiences

WEIGHT LIFTING ENTHUSIASTS

Audience Size: 2.4 Million Devices

Explore the Weight Lifting Enthusiasts Audience

Below you'll find more information about the Weight Lifting Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.4 million unique devices whose actions qualify for the Weight Lifting Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Lifting Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Lifting Enthusiasts audience is Exercise and Gym Researchers.

Interest Composition Index
Exercise and Gym Researchers 70.32% 58.15x
Men's Health Researchers 59.40% 51.19x
Mens Fitness Publication Readers 49.07% 43.96x
Bodybuilding Enthusiasts 53.75% 42.08x
Running Enthusiasts 47.18% 40.91x
Women's Fitness Enthusiasts 44.91% 38.40x
Indoor Cycling & Spinning Enthusiasts 43.84% 37.73x
Weight Loss Researchers 46.38% 37.38x
Fitness Enthusiasts 43.36% 36.56x
Women's Health Researchers 42.59% 35.81x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Interest attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Lifting Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Lifting Enthusiasts audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.76x
Bonobos 0.03% 1.45x
Uniqlo 0.02% 1.42x
Lululemon 0.05% 1.42x
Armani 0.03% 1.41x
Madewell 0.01% 1.40x
Ann Taylor 0.02% 1.39x
American Apparel 0.03% 1.39x
REI 0.02% 1.38x
Tommy Bahama 0.03% 1.37x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Location attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Lifting Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Lifting Enthusiasts audience is mensfitness.com.

Website Composition Index
mensfitness.com 2.99% 76.02x
muscleandperformance.com 3.28% 66.08x
breakingmuscle.com 3.06% 55.07x
theidleman.com 3.11% 50.94x
oxygenmag.com 1.78% 48.50x
elitefts.com 2.97% 48.34x
muscleandstrength.com 11.58% 48.32x
xojane.com 3.20% 47.36x
12minuteathlete.com 1.32% 45.84x
acne.org 2.42% 45.69x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Web attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Lifting Enthusiasts audience is Weight Lifting Enthusiasts.

Content Affinity Composition Index
Weight Lifting Enthusiasts 13.28% 35.61x
Crossfit & Obstacle Race Enthusiasts 6.01% 25.73x
Active Lifestyle Enthusiasts 0.14% 21.79x
Men's Dress Shirt Shopping 1.30% 21.74x
Assorted Topics (Television, Origami, Men's Health) 0.89% 21.58x
Weight Loss & Nutrition Assistance Researchers 19.78% 20.49x
Healthy Eating Researchers 2.77% 18.34x
Sports - Skiing, Snowboarding 0.02% 17.58x
Reproductive Health 2.56% 17.57x
Paleo & Keto Diet Enthusiasts 8.61% 17.50x
Composition Percentage: The overlap percentage between the Weight Lifting Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Weight Lifting Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Lifting Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male