Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 5.5 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 33.40% 23.86x
Healthy Eaters 32.64% 21.49x
Women's Fitness Enthusiasts 30.10% 21.46x
Nutrition Conscious Eaters 31.95% 21.17x
Paleo Eaters 42.13% 20.55x
Bargain Shopping Researchers 29.26% 20.54x
Home Kitchen Chefs 33.18% 20.42x
Yogis 33.43% 19.99x
Running Enthusiasts 26.63% 19.59x
Gluten-Free Recipe Researchers 35.56% 19.38x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Columbia.

Location Composition Index
Columbia 0.01% 1.28x
Eddie Bauer 0.01% 1.21x
REI 0.02% 1.18x
American Apparel 0.03% 1.16x
Joe's Jeans 0.00% 1.04x
Carhartt 0.17% 1.04x
The North Face 0.02% 1.04x
Forever 21 0.03% 1.03x
Levi Strauss 0.01% 1.01x
Calvin Klein 0.01% 1.01x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is iifym.com.

Website Composition Index
iifym.com 0.10% 59.74x
fitclick.com 0.58% 52.21x
shapefit.com 0.75% 51.67x
foodfacts.com 0.10% 51.41x
exercise4weightloss.com 0.47% 51.11x
naturalhealthyteam.com 0.93% 48.29x
peertrainer.com 0.11% 48.00x
jeffgalloway.com 0.25% 47.62x
drjockers.com 1.61% 46.62x
meltingmama.net 0.05% 46.12x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.23% 17.29x
Weight Loss & Nutrition Assistance Researchers 23.39% 16.59x
Healthy Eating Researchers 6.33% 14.32x
Low Carb Diets 9.86% 13.59x
Food Cluster 5.51% 13.47x
Natural & Healthy Living Researchers 1.31% 13.11x
Nutrition & Diabetic Living 1.32% 12.52x
Paleo & Keto Diet Enthusiasts 19.45% 12.09x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.10% 11.81x
Vegetarian Diet 15.36% 11.76x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age and income brackets.
Age
55-64
Income
$150,000-$249,999