Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 1.9 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Wellness Enthusiasts.

Interest Composition Index
Wellness Enthusiasts 57.18% 55.95x
Fitness Enthusiasts 54.02% 50.50x
Healthy Eaters 52.17% 49.53x
Nutrition Conscious Eaters 48.62% 48.06x
Luxury Athletic Footwear Shoppers 50.80% 47.84x
Luxury Fitness Shoppers 50.80% 47.84x
Orlando Activities Researchers 40.71% 47.78x
Home Design and Living Publication Readers 44.26% 46.86x
Bargain Shopping Researchers 47.48% 46.47x
Custom Home Lighting Shoppers 38.08% 46.18x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Old Navy.

Location Composition Index
Old Navy 0.01% 2.23x
Carhartt 0.05% 0.99x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is fitbit.com.

Website Composition Index
fitbit.com 1.99% 51.61x
fitnessmagazine.com 1.14% 50.53x
geniuskitchen.com 3.73% 42.88x
nobunplease.com 1.25% 42.24x
nutrition-charts.com 1.38% 41.59x
forum.bodybuilding.com 3.42% 40.49x
wineandglue.com 1.57% 40.47x
aad.org 1.78% 38.62x
culvers.com 1.93% 38.10x
gotquestions.org 2.20% 37.54x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.25% 31.52x
Weight Loss & Nutrition Assistance Researchers 20.21% 28.91x
Holistic Medicine 0.07% 25.92x
Healthy Eating Researchers 0.67% 24.51x
Paleo & Keto Diet Enthusiasts 1.74% 24.16x
Disease Cluster 0.30% 23.79x
Low Carb Diets 6.78% 23.25x
Dermatology 0.23% 23.22x
Vegans & Animal Welfare 1.14% 22.65x
Crossfit & Obstacle Race Enthusiasts 0.70% 22.35x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female