Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 2.1 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 57.68% 72.28x
Luxury Fitness Shoppers 55.97% 68.51x
Luxury Athletic Footwear Shoppers 56.01% 68.29x
Women's Health Researchers 48.59% 63.38x
Women's Fitness Enthusiasts 48.36% 62.89x
Healthy Eaters 52.71% 62.53x
Paleo Eaters 57.24% 60.77x
Nutrition Conscious Eaters 50.15% 60.58x
Home Design and Living Publication Readers 45.73% 58.69x
Bargain Shopping Researchers 42.60% 57.20x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.47% 1.54x
REI 0.02% 1.50x
Mens Wearhouse 0.71% 1.42x
Bonobos 0.09% 1.38x
Uniqlo 0.03% 1.38x
Buckle 0.25% 1.35x
Express Outlets 0.01% 1.31x
White House Black Market 0.30% 1.31x
Johnston and Murphy 0.19% 1.29x
Free People 0.03% 1.27x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is thenourishedcaveman.com.

Website Composition Index
thenourishedcaveman.com 1.06% 81.79x
drjockers.com 1.41% 75.82x
wickedstuffed.com 1.23% 75.64x
ketovangelist.com 1.31% 68.44x
whole30.com 1.91% 67.13x
poliquingroup.com 1.13% 63.35x
mrskinnypants.com 1.10% 59.48x
foodiefiasco.com 1.72% 57.74x
fastfoodnutrition.org 4.11% 57.49x
mariamindbodyhealth.com 2.29% 57.46x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.33% 34.00x
Healthy Eating Researchers 7.80% 30.65x
Weight Loss & Nutrition Assistance Researchers 37.32% 28.91x
Nutrition & Diabetic Living 2.25% 26.90x
Food Cluster 7.34% 26.29x
Low Carb Diets 17.32% 26.01x
Paleo & Keto Diet Enthusiasts 20.73% 24.14x
Vegans & Animal Welfare 6.62% 22.90x
Reproductive Health 6.92% 22.76x
Dermatology 9.00% 22.20x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female