Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 4.9 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Luxury Fitness Shoppers.

Interest Composition Index
Luxury Fitness Shoppers 57.63% 34.39x
Luxury Athletic Footwear Shoppers 57.63% 34.38x
Fitness Enthusiasts 61.70% 34.29x
Healthy Eaters 56.63% 33.54x
Home Design and Living Publication Readers 52.00% 32.77x
Women's Fitness Enthusiasts 52.15% 32.55x
Women's Health Researchers 53.56% 32.53x
Nutrition Conscious Eaters 54.48% 32.04x
Orlando Activities Researchers 54.43% 31.85x
Bargain Shopping Researchers 53.19% 31.43x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is REI.

Location Composition Index
REI 0.01% 1.35x
Carhartt 0.31% 1.21x
Bonobos 0.01% 1.20x
Chicos 0.04% 1.15x
Mens Wearhouse 0.06% 1.12x
Madewell 0.02% 1.10x
Dressbarn 0.03% 1.10x
LOFT 0.06% 1.10x
Urban Outfitters 0.03% 1.09x
Forever 21 0.04% 1.08x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is xojane.com.

Website Composition Index
xojane.com 1.72% 32.32x
healthyweightforum.org 2.31% 31.88x
nobunplease.com 1.95% 31.19x
healthstatus.com 1.53% 30.63x
thrivestrive.com 1.45% 30.17x
atkins.com 2.13% 29.90x
paleohacks.com 1.74% 29.33x
tasteaholics.com 4.31% 29.32x
acne.org 1.16% 29.26x
skinnykitchen.com 1.14% 29.11x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.12% 21.52x
Weight Loss & Nutrition Assistance Researchers 21.26% 21.44x
Healthy Eating Researchers 2.43% 19.44x
Low Carb Diets 8.40% 18.79x
Food Cluster 2.55% 18.51x
Nutrition & Diabetic Living 1.14% 18.24x
Paleo & Keto Diet Enthusiasts 7.34% 17.96x
Reproductive Health 2.01% 16.97x
Dermatology 2.53% 16.28x
Vegans & Animal Welfare 2.66% 16.22x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female