Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 2.6 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 53.10% 69.90x
Luxury Fitness Shoppers 52.89% 67.09x
Luxury Athletic Footwear Shoppers 52.92% 66.60x
Women's Fitness Enthusiasts 45.04% 60.52x
Healthy Eaters 49.27% 60.49x
Nutrition Conscious Eaters 47.66% 58.89x
Women's Health Researchers 51.62% 58.26x
Paleo Eaters 55.43% 57.54x
Orlando Activities Researchers 41.72% 56.72x
Bargain Shopping Researchers 39.51% 56.43x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.48x
Ann Taylor 0.02% 1.38x
Bonobos 0.04% 1.33x
Lululemon 0.06% 1.31x
Michael Kors 0.02% 1.30x
Mens Wearhouse 0.51% 1.29x
The North Face 0.02% 1.28x
American Apparel 0.04% 1.28x
Banana Republic 0.04% 1.25x
Johnston and Murphy 0.09% 1.24x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is thenourishedcaveman.com.

Website Composition Index
thenourishedcaveman.com 1.07% 66.10x
drjockers.com 1.41% 62.16x
wickedstuffed.com 1.22% 60.79x
whole30.com 1.97% 56.32x
ketovangelist.com 1.29% 54.60x
poliquingroup.com 1.12% 51.04x
beachbody.com 1.53% 48.98x
fitwatch.com 2.10% 47.96x
foodiefiasco.com 1.61% 47.40x
mrskinnypants.com 1.12% 47.04x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.30% 32.13x
Weight Loss & Nutrition Assistance Researchers 33.28% 27.59x
Healthy Eating Researchers 7.59% 26.74x
Nutrition & Diabetic Living 1.90% 25.37x
Food Cluster 6.81% 24.78x
Low Carb Diets 15.80% 23.70x
Paleo & Keto Diet Enthusiasts 20.28% 22.04x
Reproductive Health 6.63% 21.07x
Vegans & Animal Welfare 6.44% 20.83x
Dermatology 8.70% 20.73x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female