Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 2.3 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 60.37% 50.90x
Luxury Fitness Shoppers 59.08% 49.06x
Luxury Athletic Footwear Shoppers 59.09% 49.06x
Healthy Eaters 56.61% 47.27x
Orlando Activities Researchers 49.51% 45.93x
Women's Health Researchers 54.35% 45.70x
Women's Fitness Enthusiasts 53.37% 45.64x
Nutrition Conscious Eaters 54.74% 45.36x
Home Design and Living Publication Readers 51.25% 44.99x
Bargain Shopping Researchers 49.25% 44.53x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Carhartt.

Location Composition Index
Carhartt 0.08% 1.38x
Chicos 0.06% 1.28x
White House Black Market 0.10% 1.26x
Lane Bryant 0.05% 1.22x
Free People 0.02% 1.22x
Bonobos 0.02% 1.22x
Madewell 0.01% 1.20x
Lululemon 0.04% 1.19x
Mens Wearhouse 0.12% 1.18x
REI 0.01% 1.17x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.15% 69.42x
mariamindbodyhealth.com 1.17% 57.50x
xojane.com 3.69% 54.59x
3fatchicks.com 1.34% 54.45x
foodiefiasco.com 1.02% 54.30x
mensfitness.com 2.05% 52.18x
diabeticlivingonline.com 1.55% 51.60x
obesityhelp.com 1.86% 50.66x
familydoctor.org 1.73% 50.60x
health.harvard.edu 1.41% 50.59x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.18% 27.75x
Weight Loss & Nutrition Assistance Researchers 25.48% 26.40x
Healthy Eating Researchers 3.69% 24.47x
Low Carb Diets 10.49% 24.00x
Food Cluster 3.78% 22.90x
Nutrition & Diabetic Living 1.49% 22.59x
Paleo & Keto Diet Enthusiasts 10.78% 21.89x
Reproductive Health 3.11% 21.30x
Vegans & Animal Welfare 3.44% 20.31x
Dermatology 3.95% 20.18x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female