Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 5.6 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 5.6 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 34.08% 24.91x
Healthy Eaters 32.65% 22.81x
Women's Fitness Enthusiasts 30.91% 22.51x
Nutrition Conscious Eaters 31.87% 22.26x
Paleo Eaters 41.18% 21.86x
Home Kitchen Chefs 32.58% 21.37x
Yogis 33.91% 20.90x
Bargain Shopping Researchers 30.66% 20.79x
Gluten-Free Recipe Researchers 34.53% 20.52x
Running Enthusiasts 27.84% 20.52x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is REI.

Location Composition Index
REI 0.02% 1.30x
Supreme 0.00% 1.30x
Chicos 0.05% 1.15x
Patagonia 0.01% 1.10x
Columbia 0.01% 1.10x
Madewell 0.02% 1.04x
Urban Outfitters 0.04% 1.01x
The North Face 0.02% 1.01x
LOFT 0.04% 1.00x
Brooks Brothers 0.03% 0.98x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is drjockers.com.

Website Composition Index
drjockers.com 1.37% 45.48x
thenourishedcaveman.com 1.02% 44.85x
whole30.com 1.99% 43.05x
fitwatch.com 1.55% 41.96x
wickedstuffed.com 1.12% 39.93x
beachbody.com 1.49% 39.48x
healthstatus.com 3.28% 38.10x
fastfoodnutrition.org 2.24% 36.17x
ketovangelist.com 1.12% 35.77x
nobunplease.com 1.91% 35.41x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Weight Loss & Nutrition Assistance Researchers.

Content Affinity Composition Index
Weight Loss & Nutrition Assistance Researchers 22.87% 16.93x
Active Lifestyle Enthusiasts 0.22% 16.86x
Healthy Eating Researchers 6.16% 14.62x
Food Cluster 5.52% 13.78x
Low Carb Diets 10.51% 13.62x
Nutrition & Diabetic Living 1.35% 13.54x
Paleo & Keto Diet Enthusiasts 18.82% 12.19x
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.88% 11.73x
Natural & Healthy Living Researchers 1.19% 11.58x
Weight Lifting Enthusiasts 7.86% 11.54x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female