Dstillery Audiences

WEIGHT LOSS RESEARCHERS

Audience Size: 3.6 Million Devices

Explore the Weight Loss Researchers Audience

Below you'll find more information about the Weight Loss Researchers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Weight Loss Researchers audience.

Dstillery Crafted Audiences

INTERESTS

The Weight Loss Researchers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weight Loss Researchers audience is Fitness Enthusiasts.

Interest Composition Index
Fitness Enthusiasts 60.57% 47.78x
Luxury Fitness Shoppers 59.93% 46.22x
Luxury Athletic Footwear Shoppers 59.93% 46.22x
Healthy Eaters 56.91% 44.09x
Women's Fitness Enthusiasts 54.24% 42.83x
Women's Health Researchers 55.58% 42.63x
Nutrition Conscious Eaters 55.15% 42.33x
Orlando Activities Researchers 50.11% 42.20x
Home Design and Living Publication Readers 51.81% 41.73x
Bargain Shopping Researchers 49.42% 40.93x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Interest attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weight Loss Researchers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weight Loss Researchers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.40% 1.53x
White House Black Market 0.46% 1.43x
Bonobos 0.11% 1.42x
Buckle 0.35% 1.38x
Mens Wearhouse 0.61% 1.37x
REI 0.02% 1.31x
Johnston and Murphy 0.56% 1.22x
Talbots 0.05% 1.11x
Eddie Bauer 0.03% 1.06x
Madewell 0.02% 1.05x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Location attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Weight Loss Researchers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Weight Loss Researchers audience is jaysbakingmecrazy.com.

Website Composition Index
jaysbakingmecrazy.com 1.08% 45.23x
mariamindbodyhealth.com 1.28% 45.02x
diabeticlivingonline.com 1.70% 41.29x
nobunplease.com 2.52% 41.18x
skinnykitchen.com 1.59% 41.16x
bodyecology.com 2.30% 41.04x
drberg.com 1.40% 40.88x
3fatchicks.com 1.22% 40.51x
health.harvard.edu 1.62% 40.50x
bewell.com 1.02% 40.00x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Web attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weight Loss Researchers audience is Active Lifestyle Enthusiasts.

Content Affinity Composition Index
Active Lifestyle Enthusiasts 0.21% 24.65x
Healthy Eating Researchers 4.54% 23.41x
Weight Loss & Nutrition Assistance Researchers 27.48% 23.40x
Low Carb Diets 11.88% 21.34x
Nutrition & Diabetic Living 1.71% 20.91x
Food Cluster 4.59% 20.42x
Paleo & Keto Diet Enthusiasts 12.92% 19.49x
Reproductive Health 3.95% 19.06x
Vegans & Animal Welfare 4.16% 18.61x
Dermatology 5.07% 18.46x
Composition Percentage: The overlap percentage between the Weight Loss Researchers audience and the Content Affinity attribute.
Index: A comparison of the Weight Loss Researchers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weight Loss Researchers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female