Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 2.5 Million Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 63.48% 41.33x
Women's Health Researchers 62.09% 40.61x
Weight Loss Researchers 62.80% 40.45x
Healthy Eaters 59.83% 37.56x
Cholesterol Researchers 50.14% 37.39x
Nutrition Conscious Eaters 59.13% 37.16x
Orlando Activities Researchers 52.59% 37.12x
Home Custom Bedroom Decorators 49.33% 37.10x
Custom Home Lighting Shoppers 49.33% 37.10x
Home Design and Living Publication Readers 53.41% 36.84x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.48x
Gymboree 0.01% 1.45x
Jos A. Bank Clothiers 0.01% 1.41x
Banana Republic 0.01% 1.37x
Chicos 0.02% 1.35x
Mens Wearhouse 0.02% 1.34x
Old Navy 0.02% 1.27x
American Eagle Outfitters 0.01% 1.25x
Maurices 0.02% 1.23x
LOFT 0.01% 1.15x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is fitnessblender.com.

Website Composition Index
fitnessblender.com 1.21% 42.31x
whfoods.com 2.20% 41.16x
pritikin.com 1.00% 40.85x
muscleandstrength.com 2.53% 39.75x
anxietycentre.com 1.88% 39.40x
llli.org 1.17% 36.94x
sleep.org 2.89% 36.52x
fitnessmagazine.com 3.93% 36.22x
whole-dog-journal.com 1.10% 36.05x
aad.org 7.09% 35.85x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Reproductive Health.

Content Affinity Composition Index
Reproductive Health 0.78% 22.57x
Paleo & Keto Diet Enthusiasts 3.90% 21.75x
Natural Diet & Supplement Researchers 1.78% 21.29x
Holistic Medicine 0.25% 20.99x
Assorted Topics (Television, Origami, Men's Health) 2.14% 19.67x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 19.35x
Arthritis & Bones 1.85% 18.93x
Dermatology 0.80% 18.84x
Food Cluster 0.63% 18.81x
Organic Beauty & Skincare Products 0.95% 18.66x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female