Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 640.7 Thousand Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 640.7 thousand unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Weight Loss Researchers.

Interest Composition Index
Weight Loss Researchers 45.04% 80.08x
Women's Fitness Enthusiasts 42.03% 76.26x
Women's Health Researchers 43.84% 74.85x
Healthy Eaters 43.76% 74.09x
Nutrition Conscious Eaters 42.06% 72.21x
Fitness Enthusiasts 40.27% 64.75x
Men's Health Researchers 34.72% 61.53x
Cholesterol Researchers 24.37% 59.44x
Luxury Athletic Footwear Shoppers 31.32% 57.39x
Luxury Fitness Shoppers 31.32% 57.39x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.88x
Lululemon 0.01% 1.76x
LOFT 0.02% 1.68x
J. Crew 0.01% 1.35x
Maurices 0.04% 1.22x
Lane Bryant 0.01% 1.09x
White House Black Market 0.01% 1.09x
Express 0.01% 1.09x
Carhartt 0.12% 1.05x
Buckle 0.01% 1.00x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is thelifehacker.org.

Website Composition Index
thelifehacker.org 1.12% 101.66x
fitwirr.com 5.43% 69.15x
mastermindtoys.com 1.58% 64.09x
luxurycolumnist.com 3.35% 59.47x
selfhacked.com 2.33% 58.32x
ratehub.ca 1.98% 57.89x
burnabynow.com 1.18% 55.78x
redfin.ca 3.23% 55.67x
canadapost.ca 2.09% 53.86x
theboutiqueadventurer.com 2.79% 53.74x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.18% 53.61x
Paleo & Keto Diet Enthusiasts 1.21% 49.09x
Vegans & Animal Welfare 0.48% 46.52x
Canada Consumer Product Cluster 2.56% 41.59x
Natural Diet & Supplement Researchers 0.43% 40.19x
Canada Shopping - Kitchenware 0.59% 39.42x
Weight Loss & Nutrition Assistance Researchers 20.42% 35.43x
Weight Lifting Enthusiasts 3.08% 32.03x
Female Lifestyle Content Readers 3.62% 28.52x
Yoga & Meditation 0.28% 26.93x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female