Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 316.6 Thousand Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 316.6 thousand unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Online Health Researchers.

Interest Composition Index
Online Health Researchers 60.12% 145.97x
Women's Fitness Enthusiasts 45.56% 123.95x
Women's Health Researchers 46.83% 121.14x
Men's Health Researchers 38.77% 109.91x
Weight Loss Researchers 66.58% 107.62x
Fitness Enthusiasts 38.38% 101.48x
Cholesterol Researchers 19.94% 101.39x
Grandparents 37.70% 97.08x
Home Design Enthusiasts 36.72% 96.32x
Drug Store Shoppers 50.75% 95.64x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.01% 2.56x
Dressbarn 0.01% 2.01x
Buckle 0.02% 1.91x
Aeropostale 0.01% 1.65x
Maurices 0.03% 1.54x
Express 0.01% 1.47x
Mens Wearhouse 0.01% 1.46x
Journeys 0.01% 1.05x
Old Navy 0.01% 1.00x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is fitwirr.com.

Website Composition Index
fitwirr.com 5.99% 109.29x
canadapost.ca 2.07% 106.50x
retailmenot.ca 4.01% 101.79x
thechronicleherald.ca 3.23% 90.71x
redfin.ca 3.12% 90.50x
istheservicedowncanada.com 2.55% 85.16x
kamloopsthisweek.com 2.10% 84.93x
huffingtonpost.ca 8.25% 84.25x
remembering.ca 3.35% 83.66x
selfhacked.com 1.75% 81.79x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.68% 94.66x
Canada Consumer Product Cluster 2.81% 68.64x
Weight Loss & Nutrition Assistance Researchers 17.46% 54.63x
Quebec Vacations 3.04% 51.36x
Weight Lifting Enthusiasts 4.01% 49.47x
Canada Culture and Tourism 9.01% 49.12x
Female Lifestyle Content Readers 4.21% 46.82x
Canada Business Cluster 8.68% 46.33x
Perfume, Makeup & Cosmetics 0.75% 43.92x
Canada Tourism Research Cluster 5.94% 41.46x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female