Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 47.59% 74.20x
Weight Loss Researchers 50.28% 74.02x
Women's Health Researchers 48.66% 74.01x
Healthy Eaters 48.20% 68.38x
Nutrition Conscious Eaters 46.01% 67.73x
Fitness Enthusiasts 45.46% 62.63x
Yogis 47.10% 62.49x
Luxury Athletic Footwear Shoppers 38.87% 60.82x
Luxury Fitness Shoppers 38.87% 60.82x
Men's Health Researchers 40.85% 59.02x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Chicos.

Location Composition Index
Chicos 0.02% 1.57x
Jos A. Bank Clothiers 0.02% 1.39x
Dressbarn 0.01% 1.21x
Mens Wearhouse 0.02% 1.18x
Forever 21 0.01% 1.05x
The Childrens Place 0.02% 1.04x
White House Black Market 0.01% 0.99x
Lane Bryant 0.01% 0.99x
Buckle 0.02% 0.98x
Carhartt 0.15% 0.97x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is nationalmemo.com.

Website Composition Index
nationalmemo.com 1.47% 54.25x
luxurycolumnist.com 2.39% 48.79x
fitwirr.com 4.52% 48.30x
arynews.tv 1.03% 47.87x
theboutiqueadventurer.com 1.99% 47.69x
boxrox.com 5.20% 46.78x
selfhacked.com 3.40% 46.55x
caloriesburnedhq.com 2.35% 43.33x
ketogasm.com 1.06% 40.45x
t-nation.com 4.85% 40.44x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 2.40% 47.90x
Paleo & Keto Diet Enthusiasts 1.30% 45.71x
Vegans & Animal Welfare 0.66% 39.69x
Natural Diet & Supplement Researchers 0.52% 39.59x
Healthy Eating Researchers 0.23% 37.16x
Canada Shopping - Kitchenware 0.49% 36.24x
Canada Consumer Product Cluster 3.07% 35.32x
Weight Loss & Nutrition Assistance Researchers 19.71% 33.68x
Weight Lifting Enthusiasts 2.45% 30.49x
Crossfit & Obstacle Race Enthusiasts 0.15% 28.19x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female