Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 2 Million Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Healthy Eaters.

Interest Composition Index
Healthy Eaters 49.27% 52.87x
Weight Loss Researchers 55.34% 52.82x
Women's Fitness Enthusiasts 56.20% 52.74x
Women's Health Researchers 57.24% 52.42x
Nutrition Conscious Eaters 52.69% 49.98x
Yogis 51.49% 46.76x
Luxury Fitness Shoppers 49.04% 46.01x
Luxury Athletic Footwear Shoppers 49.04% 46.01x
Custom Home Lighting Shoppers 38.32% 46.00x
Home Custom Bedroom Decorators 38.32% 46.00x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Dressbarn.

Location Composition Index
Dressbarn 0.03% 1.69x
Eddie Bauer 0.01% 1.45x
Hollister 0.02% 1.39x
Express 0.02% 1.33x
J. Crew 0.01% 1.31x
Michael Kors 0.01% 1.30x
Chicos 0.02% 1.28x
White House Black Market 0.02% 1.27x
Aeropostale 0.02% 1.24x
Zumiez 0.02% 1.23x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is manrepeller.com.

Website Composition Index
manrepeller.com 2.24% 45.71x
health24.com 1.14% 44.40x
kidshealth.org 1.71% 42.93x
finecooking.com 1.72% 42.89x
luxurycolumnist.com 1.41% 37.16x
doctoroz.com 1.78% 36.41x
foodsharkmarfa.com 1.34% 36.37x
ketogasm.com 1.55% 35.80x
petmd.com 2.60% 35.59x
boxrox.com 6.73% 35.42x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Paleo & Keto Diet Enthusiasts.

Content Affinity Composition Index
Paleo & Keto Diet Enthusiasts 1.70% 31.44x
Assorted Topics (Television, Origami, Men's Health) 2.31% 30.86x
Natural Diet & Supplement Researchers 0.66% 30.76x
Vitamin Shoppers 0.11% 28.63x
Vegans & Animal Welfare 0.83% 26.01x
Healthy Eating Researchers 0.36% 25.91x
Disease Cluster 0.08% 25.81x
Weight Lifting Enthusiasts 2.48% 24.81x
Canada Shopping - General Commerce 0.26% 24.37x
Reproductive Health 0.14% 24.24x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female