Dstillery Audiences

WELLNESS ENTHUSIASTS

Audience Size: 1.4 Million Devices

Explore the Wellness Enthusiasts Audience

Below you'll find more information about the Wellness Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wellness Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Wellness Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wellness Enthusiasts audience is Women's Fitness Enthusiasts.

Interest Composition Index
Women's Fitness Enthusiasts 59.01% 62.81x
Women's Health Researchers 58.22% 62.42x
Weight Loss Researchers 57.24% 60.66x
Healthy Eaters 56.18% 57.11x
Nutrition Conscious Eaters 55.15% 56.37x
Home Design and Living Publication Readers 44.65% 54.61x
Yogis 54.77% 54.32x
Men's Health Researchers 49.03% 53.95x
Cholesterol Researchers 43.98% 53.18x
Home Custom Bedroom Decorators 40.44% 53.09x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Interest attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wellness Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wellness Enthusiasts audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.03x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Location attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wellness Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wellness Enthusiasts audience is forum.bodybuilding.com.

Website Composition Index
forum.bodybuilding.com 3.75% 53.75x
healthlinkbc.ca 1.83% 53.07x
aad.org 1.66% 49.05x
cedars-sinai.org 1.23% 47.43x
organicfacts.net 1.50% 44.85x
alberta.ca 2.47% 44.51x
aao.org 1.45% 44.15x
manrepeller.com 3.80% 44.01x
geniuskitchen.com 2.32% 43.50x
fitbit.com 1.32% 42.87x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Web attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wellness Enthusiasts audience is Food Cluster.

Content Affinity Composition Index
Food Cluster 0.22% 33.68x
Paleo & Keto Diet Enthusiasts 2.28% 33.64x
Natural Diet & Supplement Researchers 1.01% 32.77x
Disease Cluster 0.34% 31.62x
Assorted Topics (Television, Origami, Men's Health) 2.17% 30.74x
Reproductive Health 0.27% 29.56x
Dermatology 0.27% 28.95x
Weight Lifting Enthusiasts 3.40% 28.10x
Crossfit & Obstacle Race Enthusiasts 0.78% 27.63x
Mysticism 0.23% 27.57x
Composition Percentage: The overlap percentage between the Wellness Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Wellness Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wellness Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female