Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.7 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 37.73% 21.02x
Travel Book Readers 14.49% 15.42x
Caribbean Destination Reopening Researchers 12.72% 15.17x
Ski and Snowboard Apparel Shoppers 21.02% 14.84x
Social Distancing Content Readers 11.62% 14.70x
Montana and Idaho Trip Planners 22.38% 14.61x
Global Destinations Reopening Researchers 12.59% 14.22x
Oregon Trip Planners 25.47% 14.16x
Tahoe Skiers and Snowboarders 20.11% 13.28x
Rock Climbing Enthusiasts 19.65% 13.12x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Lululemon.

Location Composition Index
Lululemon 0.01% 2.01x
Eddie Bauer 0.01% 1.82x
Talbots 0.01% 1.58x
Zumiez 0.02% 1.51x
H&M 0.01% 1.48x
Gap 0.02% 1.47x
Banana Republic 0.02% 1.45x
J. Crew 0.01% 1.43x
Chicos 0.02% 1.41x
Gymboree 0.01% 1.34x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 7.82% 44.32x
skimag.com 2.99% 37.58x
wsdot.com 2.08% 35.30x
bcbay.com 1.07% 34.92x
tetongravity.com 1.12% 32.54x
seattle.gov 1.32% 31.35x
wa.gov 5.21% 30.82x
powder.com 1.08% 30.71x
goskagit.com 1.36% 29.32x
surrey.ca 1.54% 28.95x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.47% 23.58x
Pacific Northwest Sports & News Cluster 8.36% 17.26x
Institutional Investing 0.03% 13.20x
Action Sports 0.32% 12.94x
Colorado Snow 1.21% 11.84x
Pacific Northwest Information Research Cluster 17.20% 11.11x
Backpacking 4.24% 10.65x
European Museums, Restaurants & Events 0.07% 9.47x
National Parks 0.13% 9.33x
Canada Job Seekers Cluster 0.03% 9.19x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male