Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.1 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 43.86% 45.34x
Colorado Skiers and Snowboarders 39.22% 39.76x
Ski and Snowboard Apparel Shoppers 36.54% 39.68x
Tahoe Skiers and Snowboarders 33.05% 37.99x
Travel Book Readers 31.75% 37.59x
Montana and Idaho Trip Planners 32.73% 37.25x
Oregon Trip Planners 31.98% 33.67x
Travel Researchers 32.52% 33.45x
Travel Reward Points Enthusiasts 32.51% 33.24x
Vacation Planners 32.10% 32.73x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.01% 2.70x
Patagonia 0.04% 2.48x
REI 0.04% 2.36x
Bonobos 0.15% 2.25x
Intermix 0.02% 2.07x
Everlane 0.01% 2.03x
Columbia 0.03% 1.94x
The North Face 0.05% 1.92x
Armani 0.09% 1.87x
Free People 0.05% 1.80x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is stevenspass.com.

Website Composition Index
stevenspass.com 2.24% 104.72x
summitatsnoqualmie.com 1.29% 91.35x
freeskier.com 1.49% 78.32x
stowe.com 1.01% 76.14x
stgpresents.org 1.97% 73.41x
skis.com 1.36% 72.36x
skiessentials.com 1.25% 70.17x
seafair.com 1.21% 68.82x
onthesnow.com 18.47% 67.49x
tourismvancouver.com 3.59% 66.62x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 6.79% 36.89x
Sports - Skiing, Snowboarding 0.04% 25.29x
Backpacking 12.08% 23.84x
San Francisco Tourism 3.54% 23.29x
National Parks 5.94% 21.49x
Pacific Northwest Sports & News Cluster 17.11% 20.76x
Home Décor, Furniture, & Decorating 0.04% 20.50x
European Museums, Restaurants & Events 4.57% 19.85x
Colorado Snow 6.07% 19.07x
Action Sports 2.39% 17.93x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male