Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 1.8 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 35.95% 21.10x
Winter Sports Destination Seekers 10.73% 20.30x
Seattle Trip Planners 20.54% 19.55x
Ski and Snowboard Enthusiasts 13.34% 17.73x
Travel Book Readers 5.99% 17.54x
Social Distancing Content Readers 8.27% 16.67x
Oregon Trip Planners 23.77% 15.36x
Caribbean Destination Reopening Researchers 8.46% 14.88x
Montana and Idaho Trip Planners 17.80% 14.83x
Hawaii Trip Planners 11.57% 14.28x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.18x
Patagonia 0.01% 2.13x
Chicos 0.02% 1.93x
White House Black Market 0.02% 1.68x
Zumiez 0.03% 1.42x
Gap 0.01% 1.41x
J. Crew 0.01% 1.40x
Lululemon 0.01% 1.33x
Urban Outfitters 0.02% 1.31x
Journeys 0.03% 1.29x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 4.93% 61.49x
wsdot.com 1.90% 44.17x
wa.gov 4.85% 33.33x
kgmi.com 1.08% 32.98x
theurbanist.org 1.36% 32.26x
goskagit.com 1.54% 31.16x
bcbay.com 1.02% 29.15x
bellinghamherald.com 2.79% 28.25x
singletracks.com 1.08% 27.37x
mcmenamins.com 2.69% 25.85x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 5.79% 22.59x
Winter Sports & Gear 0.18% 22.17x
Pacific Northwest Information Research Cluster 16.07% 12.27x
Action Sports 0.12% 12.01x
European Museums, Restaurants & Events 0.08% 11.75x
Colorado Snow 1.27% 10.97x
Scotland Travel 0.04% 9.86x
Paper & Packaging 0.03% 9.35x
Backpacking 1.43% 8.79x
Marketing Professionals 0.04% 8.32x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male