Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 3.1 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 35.52% 28.14x
Colorado Skiers and Snowboarders 39.39% 27.54x
Washington Skiers and Snowboarders 46.38% 26.86x
Travel Book Readers 33.67% 26.04x
Vacation Planners 32.42% 25.51x
Tahoe Skiers and Snowboarders 40.49% 25.43x
Travel Researchers 32.54% 25.32x
Telluride Trip Planners 34.42% 25.12x
Travel Reward Points Enthusiasts 31.27% 24.91x
Vermont Trip Planners 31.26% 24.90x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Patagonia.

Location Composition Index
Patagonia 0.02% 3.94x
The North Face 0.03% 2.93x
Columbia 0.01% 2.73x
Tommy Bahama 0.02% 2.38x
Club Monaco 0.01% 2.31x
REI 0.02% 2.31x
Madewell 0.03% 2.22x
Free People 0.03% 2.20x
Bonobos 0.02% 2.17x
Ann Taylor 0.02% 2.12x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is summitatsnoqualmie.com.

Website Composition Index
summitatsnoqualmie.com 1.15% 59.45x
seafair.com 1.15% 51.07x
onthesnow.com 14.77% 49.15x
alaskaair.com 6.98% 46.94x
vitalmtb.com 1.65% 46.62x
freeskier.com 1.03% 45.63x
seattlesymphony.org 1.60% 44.56x
seattlesouthside.com 1.08% 44.17x
vailresortscareers.com 1.24% 43.74x
wsdot.com 2.93% 42.51x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.06% 29.10x
Sports - Skiing, Snowboarding 0.03% 23.88x
San Francisco Tourism 1.69% 20.86x
National Parks 3.82% 20.85x
Pacific Northwest Sports & News Cluster 13.33% 20.44x
Backpacking 7.66% 20.43x
Colorado Snow 3.44% 17.66x
Action Sports 1.44% 16.87x
European Museums, Restaurants & Events 2.53% 16.74x
Southern California Cluster 0.66% 15.17x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male