Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.1 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 34.18% 19.62x
Winter Sports Destination Seekers 12.41% 17.56x
Travel Book Readers 8.98% 14.18x
Social Distancing Content Readers 8.28% 14.08x
Mood Lifters Researchers 11.25% 13.70x
Caribbean Destination Reopening Researchers 9.00% 13.46x
Ski and Snowboard Apparel Shoppers 15.80% 13.19x
Snowboard Enthusiasts 18.44% 13.18x
Global Destinations Reopening Researchers 9.84% 12.94x
Oregon Trip Planners 22.29% 12.86x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 1.81x
LOFT 0.01% 1.49x
White House Black Market 0.01% 1.37x
Buckle 0.01% 1.30x
Chicos 0.01% 1.25x
Carhartt 0.12% 1.21x
Express 0.01% 1.14x
Old Navy 0.02% 1.12x
Maurices 0.02% 0.91x
Victoria's Secret 0.01% 0.82x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 9.28% 55.63x
skimag.com 1.36% 40.45x
wsdot.com 2.88% 34.33x
tetongravity.com 1.05% 32.34x
wa.gov 4.59% 31.66x
seattle.gov 1.14% 31.60x
kgmi.com 1.26% 29.83x
theurbanist.org 1.53% 27.93x
seattlerefined.com 1.33% 27.33x
goskagit.com 1.69% 27.04x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.46% 25.47x
Pacific Northwest Sports & News Cluster 5.75% 18.90x
Action Sports 0.25% 15.23x
Colorado Snow 1.29% 11.05x
Pacific Northwest Information Research Cluster 15.02% 10.74x
Backpacking 2.18% 9.91x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.07% 9.45x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 8.82x
European Museums, Restaurants & Events 0.05% 8.28x
China Cluster 1.80% 8.00x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male