Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 3.1 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 37.26% 27.81x
Washington Skiers and Snowboarders 45.11% 27.25x
Colorado Skiers and Snowboarders 39.17% 27.12x
Tahoe Skiers and Snowboarders 40.97% 26.31x
Travel Book Readers 35.84% 26.06x
Vacation Planners 34.60% 25.60x
Travel Researchers 35.52% 25.10x
Travel Reward Points Enthusiasts 33.40% 24.95x
Montana and Idaho Trip Planners 39.59% 24.87x
Telluride Trip Planners 34.90% 24.63x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Patagonia.

Location Composition Index
Patagonia 0.03% 2.61x
Bonobos 0.20% 2.50x
Everlane 0.01% 2.35x
REI 0.03% 2.26x
Lorna Jane 0.01% 2.05x
Madewell 0.02% 1.86x
Supreme 0.01% 1.78x
Ralph Lauren 0.02% 1.62x
The North Face 0.03% 1.61x
Jos A. Bank Clothiers 0.41% 1.61x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is stevenspass.com.

Website Composition Index
stevenspass.com 1.12% 80.76x
stgpresents.org 1.12% 63.31x
onthesnow.com 12.41% 58.76x
wa.gov 1.65% 52.23x
thefair.com 1.21% 48.95x
mcmenamins.com 1.99% 48.71x
seattleymca.org 1.05% 48.38x
seattlesymphony.org 1.58% 45.66x
wsdot.com 3.00% 43.95x
vitalmtb.com 1.64% 43.90x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 3.99% 29.05x
Sports - Skiing, Snowboarding 0.03% 20.53x
San Francisco Tourism 2.03% 19.85x
Backpacking 8.09% 19.82x
National Parks 4.32% 19.14x
Pacific Northwest Sports & News Cluster 13.55% 18.75x
European Museums, Restaurants & Events 2.90% 16.36x
Home Décor, Furniture, & Decorating 0.02% 16.09x
Colorado Snow 3.94% 15.94x
Action Sports 1.58% 15.66x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male