Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.5 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Winter Sports Destination Seekers.

Interest Composition Index
Winter Sports Destination Seekers 7.33% 19.95x
Toronto Blue Jays Fans 8.08% 19.52x
Seattle Trip Planners 18.85% 18.85x
Washington Skiers and Snowboarders 44.49% 17.17x
Ski and Snowboard Apparel Shoppers 11.22% 16.67x
Ski and Snowboard Enthusiasts 14.80% 14.72x
Snowboard Enthusiasts 13.27% 13.79x
Egypt Trip Planners 6.14% 13.04x
2022 FIFA World Cup Enthusiasts 7.76% 12.80x
Ski House Second Home Owners 13.88% 12.70x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.96x
Maurices 0.01% 0.95x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 10.32% 55.01x
wa.gov 3.12% 30.19x
wsdot.com 1.28% 30.04x
bellinghamherald.com 2.03% 28.37x
goskagit.com 1.08% 26.79x
theurbanist.org 1.20% 24.08x
heraldnet.com 2.72% 23.69x
bcbay.com 1.26% 22.87x
mcmenamins.com 1.80% 22.81x
theolympian.com 1.08% 21.07x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 3.87% 18.54x
Winter Sports & Gear 0.12% 17.30x
Southern California Tourism 0.14% 12.93x
Colorado Snow 1.00% 10.83x
Pacific Northwest Information Research Cluster 14.56% 10.07x
Action Sports 0.06% 9.39x
National Parks 0.03% 9.08x
Retail Industry News 0.02% 8.80x
Paper & Packaging 0.02% 8.80x
Backpacking 0.75% 8.11x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male