Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.8 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 41.70% 22.57x
Montana and Idaho Trip Planners 26.82% 15.81x
Ski and Snowboard Apparel Shoppers 24.03% 15.50x
Travel Book Readers 17.22% 15.36x
Social Distancing Content Readers 13.88% 15.33x
Caribbean Destination Reopening Researchers 14.14% 15.16x
Oregon Trip Planners 27.56% 14.66x
Colorado Skiers and Snowboarders 26.96% 14.41x
Tahoe Skiers and Snowboarders 22.63% 14.12x
Global Destinations Reopening Researchers 13.33% 14.12x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is White House Black Market.

Location Composition Index
White House Black Market 0.02% 1.79x
Zumiez 0.02% 1.77x
Eddie Bauer 0.01% 1.76x
H&M 0.01% 1.56x
Forever 21 0.01% 1.49x
Chicos 0.02% 1.48x
LOFT 0.02% 1.47x
Jos A. Bank Clothiers 0.01% 1.43x
Mens Wearhouse 0.02% 1.40x
American Eagle Outfitters 0.02% 1.36x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 11.47% 45.60x
skimag.com 3.81% 39.08x
wsdot.com 2.46% 37.68x
tetongravity.com 1.63% 32.70x
seattle.gov 1.74% 32.33x
wa.gov 5.20% 32.20x
freeskier.com 1.10% 31.28x
powder.com 1.64% 31.09x
goskagit.com 1.61% 29.70x
kgmi.com 1.53% 27.78x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.92% 27.72x
Pacific Northwest Sports & News Cluster 10.28% 19.42x
Action Sports 0.52% 15.64x
Colorado Snow 1.68% 15.56x
Institutional Investing 0.09% 14.65x
National Parks 0.32% 13.81x
Pacific Northwest Information Research Cluster 20.32% 12.26x
Backpacking 5.87% 11.48x
European Museums, Restaurants & Events 0.15% 11.24x
Oil & Energy 0.22% 10.38x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male