Dstillery Audiences

WESTERN CANADA SKIERS AND SNOWBOARDERS

Audience Size: 2.8 Million Devices

Explore the Western Canada Skiers and Snowboarders Audience

Below you'll find more information about the Western Canada Skiers and Snowboarders audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Western Canada Skiers and Snowboarders audience.

Dstillery Crafted Audiences

INTERESTS

The Western Canada Skiers and Snowboarders audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Western Canada Skiers and Snowboarders audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 42.90% 24.10x
Ski and Snowboard Apparel Shoppers 24.58% 18.03x
Colorado Skiers and Snowboarders 28.83% 17.44x
Montana and Idaho Trip Planners 26.10% 16.54x
Travel Book Readers 16.27% 16.22x
Vermont Trip Planners 22.49% 16.20x
Caribbean Destination Reopening Researchers 13.07% 15.94x
Social Distancing Content Readers 13.20% 15.44x
Tahoe Skiers and Snowboarders 23.21% 15.23x
Oregon Trip Planners 27.57% 14.91x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Interest attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Western Canada Skiers and Snowboarders audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Western Canada Skiers and Snowboarders audience is Carhartt.

Location Composition Index
Carhartt 0.04% 1.10x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Location attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Web Insights

WEBSITES

The Western Canada Skiers and Snowboarders audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Western Canada Skiers and Snowboarders audience is onthesnow.com.

Website Composition Index
onthesnow.com 16.77% 49.85x
skimag.com 4.89% 41.51x
everettclinic.com 1.19% 35.96x
goskagit.com 1.46% 35.43x
wsdot.com 2.59% 34.72x
tetongravity.com 2.11% 34.44x
wa.gov 4.42% 33.47x
powder.com 2.20% 32.71x
freeskier.com 1.50% 32.40x
seattle.gov 1.59% 32.26x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Web attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Western Canada Skiers and Snowboarders audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.17% 26.57x
Pacific Northwest Sports & News Cluster 9.08% 18.70x
Action Sports 0.63% 17.15x
National Parks 0.42% 16.08x
Colorado Snow 1.56% 16.00x
Institutional Investing 0.13% 14.12x
San Francisco Tourism 0.08% 13.61x
European Museums, Restaurants & Events 0.22% 12.71x
Backpacking 6.22% 12.01x
Pacific Northwest Information Research Cluster 18.03% 11.73x
Composition Percentage: The overlap percentage between the Western Canada Skiers and Snowboarders audience and the Content Affinity attribute.
Index: A comparison of the Western Canada Skiers and Snowboarders audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Western Canada Skiers and Snowboarders audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male