Explore the Whiskey Enthusiasts Audience
Below you'll find more information about the Whiskey Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 568.2 thousand unique devices whose actions qualify for the Whiskey Enthusiasts audience.
INTERESTS
The Whiskey Enthusiasts audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whiskey Enthusiasts audience is Craft Spirits Enthusiasts.
| Interest | Composition | Index |
| Craft Spirits Enthusiasts | 45.72% | 88.93x |
| Holiday Cocktail Researchers | 31.34% | 68.78x |
| Beer Aficionados | 35.50% | 65.52x |
| Online Alcohol Shoppers | 52.13% | 64.67x |
| Beard Care Researchers | 23.27% | 55.11x |
| Wine Lovers | 20.30% | 54.65x |
| Men's Health Researchers | 22.72% | 53.55x |
| Restaurant Researchers | 23.12% | 53.04x |
| Mens Fitness Publication Readers | 23.68% | 51.72x |
| Whiskey Lovers | 64.63% | 50.87x |
Composition Percentage:
The overlap percentage between the Whiskey Enthusiasts audience and the Interest attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
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APPAREL RETAILERS
The Whiskey Enthusiasts audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whiskey Enthusiasts audience is Gap.
| Location | Composition | Index |
| Gap | 0.01% | 2.30x |
| Old Navy | 0.02% | 1.89x |
| Zumiez | 0.02% | 1.51x |
| Mens Wearhouse | 0.01% | 1.45x |
| Maurices | 0.03% | 1.35x |
| American Eagle Outfitters | 0.01% | 1.11x |
| Gymboree | 0.01% | 0.91x |
Composition Percentage:
The overlap percentage between the Whiskey Enthusiasts audience and the Location attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
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WEBSITES
The Whiskey Enthusiasts audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Whiskey Enthusiasts audience is breakingbourbon.com.
| Website | Composition | Index |
| breakingbourbon.com | 14.16% | 218.07x |
| gobourbon.com | 4.84% | 172.54x |
| thebourbonculture.com | 1.88% | 158.01x |
| thewhiskeyjug.com | 3.16% | 140.23x |
| distiller.com | 4.85% | 138.55x |
| thewhiskeyshelf.com | 3.48% | 132.74x |
| thewhiskeywash.com | 9.13% | 121.87x |
| beveragedynamics.com | 2.14% | 106.80x |
| whiskeyraiders.com | 7.44% | 97.38x |
| hopculture.com | 3.90% | 91.40x |
Composition Percentage:
The overlap percentage between the Whiskey Enthusiasts audience and the Web attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whiskey Enthusiasts audience is Wine, Liquor & Mixology.
| Content Affinity | Composition | Index |
| Wine, Liquor & Mixology | 18.96% | 65.37x |
| Beer, Wine & Alcohol | 1.44% | 59.44x |
| Bags & Luggage | 1.76% | 41.74x |
| Watches Retail | 1.20% | 33.43x |
| Grilling | 0.62% | 33.33x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 1.25% | 29.79x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 1.01% | 26.51x |
| Canada Tax and Finance Research Cluster | 0.68% | 24.01x |
| Canada Culture and Tourism | 4.01% | 21.82x |
| Canada Tourism Research Cluster | 3.08% | 20.85x |
Composition Percentage:
The overlap percentage between the Whiskey Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
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DEMOGRAPHICS
The Whiskey Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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