Dstillery Audiences

WHISKEY ENTHUSIASTS

Audience Size: 568.2 Thousand Devices

Explore the Whiskey Enthusiasts Audience

Below you'll find more information about the Whiskey Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 568.2 thousand unique devices whose actions qualify for the Whiskey Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 45.72% 88.93x
Holiday Cocktail Researchers 31.34% 68.78x
Beer Aficionados 35.50% 65.52x
Online Alcohol Shoppers 52.13% 64.67x
Beard Care Researchers 23.27% 55.11x
Wine Lovers 20.30% 54.65x
Men's Health Researchers 22.72% 53.55x
Restaurant Researchers 23.12% 53.04x
Mens Fitness Publication Readers 23.68% 51.72x
Whiskey Lovers 64.63% 50.87x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Interest attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Enthusiasts audience is Gap.

Location Composition Index
Gap 0.01% 2.30x
Old Navy 0.02% 1.89x
Zumiez 0.02% 1.51x
Mens Wearhouse 0.01% 1.45x
Maurices 0.03% 1.35x
American Eagle Outfitters 0.01% 1.11x
Gymboree 0.01% 0.91x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Location attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Enthusiasts audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 14.16% 218.07x
gobourbon.com 4.84% 172.54x
thebourbonculture.com 1.88% 158.01x
thewhiskeyjug.com 3.16% 140.23x
distiller.com 4.85% 138.55x
thewhiskeyshelf.com 3.48% 132.74x
thewhiskeywash.com 9.13% 121.87x
beveragedynamics.com 2.14% 106.80x
whiskeyraiders.com 7.44% 97.38x
hopculture.com 3.90% 91.40x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Web attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 18.96% 65.37x
Beer, Wine & Alcohol 1.44% 59.44x
Bags & Luggage 1.76% 41.74x
Watches Retail 1.20% 33.43x
Grilling 0.62% 33.33x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.25% 29.79x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.01% 26.51x
Canada Tax and Finance Research Cluster 0.68% 24.01x
Canada Culture and Tourism 4.01% 21.82x
Canada Tourism Research Cluster 3.08% 20.85x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male