Dstillery Audiences

WHISKEY ENTHUSIASTS

Audience Size: 1.1 Million Devices

Explore the Whiskey Enthusiasts Audience

Below you'll find more information about the Whiskey Enthusiasts audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whiskey Enthusiasts audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Enthusiasts audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Enthusiasts audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 50.79% 65.88x
Beer Aficionados 38.00% 54.05x
Vodka Enthusiasts 22.05% 47.32x
Mens Fitness Publication Readers 23.77% 42.24x
Holiday Cocktail Researchers 32.36% 40.93x
Men's Health Researchers 23.27% 40.57x
Beard Care Researchers 32.47% 38.70x
Men's Clothing Shoppers 23.52% 38.52x
Boston Trip Planners 20.86% 36.58x
Mens Business Clothes Shoppers 20.99% 35.90x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Interest attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Enthusiasts audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Enthusiasts audience is American Apparel.

Location Composition Index
American Apparel 0.01% 2.35x
Michael Kors 0.01% 1.88x
Forever 21 0.02% 1.83x
Lululemon 0.01% 1.57x
LOFT 0.02% 1.52x
Buckle 0.02% 1.51x
Talbots 0.01% 1.50x
Chicos 0.02% 1.48x
Banana Republic 0.02% 1.37x
J. Crew 0.01% 1.29x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Location attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Enthusiasts audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Enthusiasts audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 10.08% 106.79x
gobourbon.com 3.24% 84.79x
drinkhacker.com 1.73% 74.85x
thewhiskeyjug.com 2.63% 74.54x
distiller.com 3.31% 74.36x
thewhiskeyshelf.com 1.60% 72.92x
thewhiskeywash.com 10.48% 59.12x
beveragedynamics.com 1.42% 54.53x
cocktailcontessa.com 1.29% 54.12x
hopculture.com 3.69% 50.25x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Web attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Enthusiasts audience is Wine, Liquor & Mixology.

Content Affinity Composition Index
Wine, Liquor & Mixology 20.78% 39.81x
Beer, Wine & Alcohol 1.60% 36.63x
Bags & Luggage 1.88% 28.84x
Watches Retail 1.35% 28.02x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.80% 25.95x
Grilling 0.68% 24.26x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.43% 22.32x
Assorted Topics (Power Trains, Drones, Web Design) 0.17% 17.80x
Action Sports 0.27% 16.77x
Motorcycle Racing Researchers 1.70% 15.59x
Composition Percentage: The overlap percentage between the Whiskey Enthusiasts audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Enthusiasts audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Enthusiasts audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male