Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.6 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 19.19% 13.19x
Mens Shaving Products Shoppers 20.11% 12.12x
Home Brewing Enthusiasts 17.80% 11.32x
Cigars Shoppers 17.95% 10.65x
Beer Lovers 20.97% 10.52x
Professional Chefs 18.44% 10.39x
Indie Coffee Shoppers 18.24% 10.36x
Luxury Watch Shoppers 16.96% 10.13x
Home Theater Enthusiasts 15.49% 10.10x
Coffee Bean Shoppers 15.75% 9.89x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Everlane.

Location Composition Index
Everlane 0.00% 3.17x
Supreme 0.01% 1.86x
Joe's Jeans 0.01% 1.85x
Club Monaco 0.02% 1.84x
Intermix 0.02% 1.75x
Patagonia 0.01% 1.74x
Saint Laurent Paris 0.01% 1.59x
American Apparel 0.05% 1.58x
Madewell 0.03% 1.57x
Armani 0.03% 1.55x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is themacallan.com.

Website Composition Index
themacallan.com 1.23% 69.77x
klwines.com 3.08% 66.86x
nataliemaclean.com 1.01% 56.72x
bourbonbanter.com 1.01% 37.83x
jrcigars.com 1.26% 36.19x
matchingfoodandwine.com 1.42% 35.33x
personaldefenseworld.com 1.05% 32.93x
breakingbourbon.com 1.31% 32.58x
bonhams.com 1.51% 32.04x
buffalotracedistillery.com 1.38% 31.69x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 17.61x
Beer, Wine & Alcohol 3.74% 13.06x
Cigars 0.64% 12.95x
Toronto Tourism 1.07% 12.18x
Wine, Liquor & Mixology 15.88% 12.10x
Canadian Real Estate Researcher Cluster 1.61% 11.73x
Scotland Travel 0.38% 11.68x
Custom T-Shirts 0.12% 11.58x
Canadian Seniors Real Estate Research Cluster 2.33% 11.51x
Sports - Skiing, Snowboarding 0.04% 11.09x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male