Dstillery Audiences

WHISKEY LOVERS

Audience Size: 4.2 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 18.18% 13.62x
Beer Aficionados 16.97% 12.60x
Commercial Contractors & Designers 19.01% 12.30x
Tech News Enthusiasts 15.90% 11.91x
Techies 15.82% 11.83x
Mens Shaving Products Shoppers 18.63% 11.40x
Camera Review Readers 16.09% 11.32x
Audio Equipment Researchers 17.89% 11.25x
Readers of Japanese Content 14.69% 11.19x
Market Intelligence Researchers 15.46% 11.11x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.87x
Journeys 0.01% 1.28x
Old Navy 0.01% 1.27x
Mens Wearhouse 0.02% 1.24x
Carhartt 0.12% 1.19x
Victoria's Secret 0.01% 1.11x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is lcbo.com.

Website Composition Index
lcbo.com 6.08% 26.76x
thewhiskeyjug.com 1.04% 17.93x
totalwine.com 4.40% 16.05x
robbreport.com 8.53% 16.03x
breakingbourbon.com 1.73% 14.77x
hiconsumption.com 1.29% 14.60x
watchuseek.com 2.56% 14.09x
designboom.com 1.87% 13.97x
mobilesyrup.com 1.81% 13.64x
gearpatrol.com 22.84% 13.58x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.48% 12.20x
Watches Retail 1.53% 11.80x
Beer, Wine & Alcohol 2.22% 11.22x
Bags & Luggage 1.35% 11.08x
London Tourism & Events 0.15% 10.88x
Wine, Liquor & Mixology 7.30% 10.57x
Cigars 0.16% 10.51x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.75% 9.97x
Scotland Travel 0.11% 9.96x
Motorcycle Racing Researchers 0.61% 9.50x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male