Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.4 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 20.05% 15.28x
Techies 17.69% 14.43x
Tech News Enthusiasts 16.49% 14.26x
Beer Aficionados 17.19% 14.17x
Commercial Contractors & Designers 18.94% 14.06x
Camera Review Readers 16.64% 13.98x
Market Intelligence Researchers 16.47% 13.79x
Readers of Japanese Content 16.05% 13.53x
Mens Fitness Publication Readers 14.85% 13.21x
Advertising Professionals 15.04% 13.14x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.63x
LOFT 0.01% 1.57x
Banana Republic 0.01% 1.51x
Maurices 0.02% 1.20x
Victoria's Secret 0.02% 1.15x
The Childrens Place 0.01% 1.14x
White House Black Market 0.01% 1.14x
Carhartt 0.13% 1.03x
Journeys 0.01% 1.00x
Old Navy 0.01% 0.94x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is lcbo.com.

Website Composition Index
lcbo.com 2.08% 33.10x
totalwine.com 1.17% 21.83x
breakingbourbon.com 1.76% 18.80x
robbreport.com 15.63% 18.04x
gearpatrol.com 20.04% 17.90x
watchuseek.com 2.08% 17.70x
lowes.ca 1.08% 17.27x
japantoday.com 1.03% 16.24x
thurrott.com 1.71% 16.22x
liquor.com 14.92% 16.15x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.97% 12.15x
Men's Dress Shirt Shopping 0.17% 11.49x
Bags & Luggage 0.85% 10.12x
Beer, Wine & Alcohol 1.36% 9.95x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.48% 9.93x
Wine, Liquor & Mixology 7.91% 9.72x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 9.55x
Scotland Travel 0.06% 9.41x
Motorcycle Racing Researchers 0.68% 9.31x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 9.26x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male