Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.2 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 21.21% 28.47x
Beer Aficionados 19.74% 25.51x
Home Brewing Enthusiasts 18.41% 21.85x
Mens Shaving Products Shoppers 18.61% 21.14x
Cigars Shoppers 17.40% 19.60x
Luxury Watch Shoppers 16.21% 19.27x
Men's Clothing Shoppers 15.32% 19.20x
Professional Chefs 17.99% 19.17x
Home Theater Enthusiasts 16.26% 19.07x
Craft Beer Enthusiasts 16.58% 18.88x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.33x
Calvin Klein 0.01% 1.84x
Bonobos 0.05% 1.73x
Supreme 0.02% 1.69x
Lululemon 0.08% 1.68x
Levi Strauss 0.01% 1.68x
Intermix 0.01% 1.67x
American Apparel 0.05% 1.66x
Kate Spade 0.02% 1.65x
Madewell 0.03% 1.60x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 3.08% 59.08x
breakingbourbon.com 1.41% 34.66x
bourbonbanter.com 1.13% 32.84x
lcbo.com 5.85% 30.57x
matchingfoodandwine.com 1.53% 29.43x
monochrome-watches.com 1.19% 27.34x
bonhams.com 1.58% 26.48x
cellartracker.com 1.36% 25.85x
remax.ca 1.31% 25.60x
morebeer.com 1.32% 25.38x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 22.71x
Toronto Tourism 0.56% 16.43x
Beer, Wine & Alcohol 4.13% 16.20x
Cigars 0.50% 16.08x
Handyman Tools 0.03% 15.60x
Wine, Liquor & Mixology 14.93% 15.50x
Men's Dress Shirt Shopping 1.62% 14.91x
Canadian Real Estate Researcher Cluster 0.88% 14.20x
Canadian Seniors Real Estate Research Cluster 1.18% 14.11x
Custom T-Shirts 0.06% 13.98x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male