Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.4 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 20.94% 15.28x
Beer Aficionados 20.09% 13.35x
Mens Shaving Products Shoppers 19.33% 12.26x
Home Brewing Enthusiasts 18.71% 11.59x
Cigars Shoppers 17.63% 10.83x
Professional Chefs 17.79% 10.67x
Home Theater Enthusiasts 15.20% 10.58x
Beer Lovers 20.27% 10.55x
Indie Coffee Shoppers 18.11% 10.37x
Men's Clothing Shoppers 15.99% 10.28x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Everlane.

Location Composition Index
Everlane 0.01% 1.87x
Supreme 0.02% 1.71x
Patagonia 0.03% 1.65x
Intermix 0.01% 1.61x
Columbia 0.02% 1.56x
American Apparel 0.05% 1.53x
Madewell 0.03% 1.51x
Levi Strauss 0.02% 1.47x
Urban Outfitters 0.08% 1.46x
Zara 0.04% 1.42x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 3.02% 71.59x
lcbo.com 9.58% 44.54x
bourbonbanter.com 1.05% 39.25x
jrcigars.com 1.01% 38.83x
breakingbourbon.com 1.48% 36.46x
matchingfoodandwine.com 1.48% 35.86x
buffalotracedistillery.com 1.39% 34.12x
bonhams.com 1.50% 32.71x
monochrome-watches.com 1.07% 31.76x
cellartracker.com 1.28% 31.42x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.04% 19.15x
Toronto Tourism 0.90% 14.17x
Cigars 0.57% 13.55x
Beer, Wine & Alcohol 3.87% 13.52x
Canadian Real Estate Researcher Cluster 1.37% 13.29x
Custom T-Shirts 0.10% 12.89x
Canadian Seniors Real Estate Research Cluster 1.94% 12.62x
Wine, Liquor & Mixology 15.25% 12.61x
Canadian Lifestyle 6.43% 12.08x
Men's Dress Shirt Shopping 1.82% 11.89x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male