Dstillery Audiences

WHISKEY LOVERS

Audience Size: 4 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 18.54% 14.08x
Beer Aficionados 16.68% 12.64x
Commercial Contractors & Designers 17.76% 12.46x
Techies 15.08% 12.35x
Tech News Enthusiasts 14.70% 11.99x
Camera Review Readers 14.93% 11.74x
Market Intelligence Researchers 13.88% 11.68x
Readers of Japanese Content 13.31% 11.46x
Audio Equipment Researchers 16.55% 11.24x
Mens Shaving Products Shoppers 16.89% 11.11x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.58x
Mens Wearhouse 0.01% 1.21x
Victoria's Secret 0.01% 1.10x
Carhartt 0.14% 1.08x
Maurices 0.01% 0.91x
Old Navy 0.01% 0.90x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is lcbo.com.

Website Composition Index
lcbo.com 4.03% 26.49x
thewhiskeyjug.com 1.14% 17.87x
totalwine.com 2.99% 16.71x
gobourbon.com 1.11% 15.55x
breakingbourbon.com 1.95% 15.45x
designboom.com 1.39% 15.12x
geeky-gadgets.com 1.12% 14.87x
robbreport.com 12.26% 14.69x
mobilesyrup.com 1.36% 14.62x
recoilweb.com 1.25% 14.55x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.37% 12.29x
Watches Retail 1.41% 11.99x
Beer, Wine & Alcohol 2.11% 11.67x
Canadian Construction & Renovation Research Cluster 0.14% 10.51x
Bags & Luggage 1.13% 10.31x
Wine, Liquor & Mixology 8.49% 10.03x
London Tourism & Events 0.12% 9.84x
Motorcycle Racing Researchers 0.57% 9.53x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.62% 9.52x
Scotland Travel 0.09% 8.88x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male