Dstillery Audiences

WHISKEY LOVERS

Audience Size: 4.2 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 21.68% 16.43x
Beer Aficionados 20.53% 15.64x
Home Brewing Enthusiasts 19.69% 13.37x
Mens Shaving Products Shoppers 19.26% 13.35x
Commercial Contractors & Designers 19.57% 12.89x
Tech News Enthusiasts 16.88% 12.69x
Headphone Shoppers 18.06% 12.57x
Techies 15.38% 12.56x
HDTV Researchers 22.36% 12.44x
Mens Business Clothes Shoppers 17.10% 12.40x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Bonobos.

Location Composition Index
Bonobos 0.13% 1.85x
Supreme 0.01% 1.77x
REI 0.03% 1.73x
Patagonia 0.01% 1.53x
Intermix 0.01% 1.47x
Jos A. Bank Clothiers 0.34% 1.44x
The North Face 0.02% 1.35x
Lululemon 0.05% 1.34x
Urban Outfitters 0.06% 1.33x
Mens Wearhouse 0.53% 1.32x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 2.19% 46.22x
lcbo.com 7.50% 28.94x
breakingbourbon.com 1.15% 23.73x
matchingfoodandwine.com 1.03% 23.47x
bladehq.com 1.71% 22.99x
monochrome-watches.com 1.05% 21.61x
bonhams.com 1.29% 20.85x
morebeer.com 1.03% 20.55x
robbreport.com 2.65% 19.28x
dappered.com 1.08% 19.13x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 15.42x
Beer, Wine & Alcohol 3.12% 11.28x
Wine, Liquor & Mixology 10.05% 10.76x
Men's Dress Shirt Shopping 0.89% 10.47x
Sports - Skiing, Snowboarding 0.02% 9.91x
Cigars 0.30% 9.82x
Handyman Tools 0.02% 9.76x
Custom T-Shirts 0.03% 9.60x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.58% 9.54x
Watches Retail 2.34% 9.47x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male