Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.2 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 16.06% 13.38x
Beer Aficionados 13.25% 11.88x
Techies 13.73% 11.61x
Tech News Enthusiasts 13.00% 11.54x
Camera Review Readers 13.16% 11.30x
Commercial Contractors & Designers 14.81% 11.06x
Audio Equipment Researchers 15.73% 11.01x
Indoor Cycling & Spinning Enthusiasts 10.61% 10.79x
Market Intelligence Researchers 12.66% 10.78x
Mens Fitness Publication Readers 10.72% 10.77x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.21x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 1.95% 15.59x
gearpatrol.com 16.61% 14.58x
watchuseek.com 1.96% 14.15x
androidpolice.com 1.40% 13.80x
beeradvocate.com 6.49% 13.75x
liquor.com 18.77% 13.40x
thurrott.com 1.69% 12.62x
topgear.com 2.20% 12.61x
robbreport.com 26.90% 12.57x
bravewords.com 1.65% 12.49x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Alternative Movie Streaming.

Content Affinity Composition Index
Alternative Movie Streaming 0.02% 11.96x
Watches Retail 0.63% 11.53x
Wine, Liquor & Mixology 7.35% 10.39x
Bags & Luggage 0.69% 10.20x
Beer, Wine & Alcohol 0.98% 10.02x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.00% 9.76x
London Tourism & Events 0.03% 9.57x
Robotics 0.05% 9.11x
Men's Dress Shirt Shopping 0.04% 8.70x
Memes & Comedy 0.01% 7.97x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male