Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.3 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 11.07% 12.39x
Beer Aficionados 8.98% 10.80x
Camera Review Readers 9.26% 10.25x
Audio Equipment Researchers 12.70% 10.09x
Tech News Enthusiasts 8.55% 10.05x
Techies 9.52% 9.88x
Commercial Contractors & Designers 11.60% 9.76x
HDTV Researchers 11.84% 9.62x
Tequila Enthusiasts 7.64% 9.28x
Car Enthusiasts 11.00% 9.26x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Talbots.

Location Composition Index
Talbots 0.02% 1.55x
Lululemon 0.01% 1.47x
LOFT 0.03% 1.29x
J. Crew 0.02% 1.26x
Jos A. Bank Clothiers 0.02% 1.22x
Michael Kors 0.02% 1.21x
Gymboree 0.02% 1.20x
Banana Republic 0.02% 1.19x
Forever 21 0.02% 1.19x
Chicos 0.02% 1.18x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is watchuseek.com.

Website Composition Index
watchuseek.com 1.79% 14.14x
breakingbourbon.com 1.51% 13.69x
gearpatrol.com 14.43% 13.58x
beeradvocate.com 5.20% 13.32x
robbreport.com 23.38% 12.98x
liquor.com 17.63% 12.60x
thewhiskeywash.com 2.49% 12.23x
bravewords.com 1.52% 12.22x
thurrott.com 1.43% 12.20x
topgear.com 1.11% 11.40x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.38% 10.85x
Bags & Luggage 0.57% 9.59x
Wine, Liquor & Mixology 5.29% 8.99x
Beer, Wine & Alcohol 0.43% 8.67x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.58% 8.57x
Business News & Information Readers 0.01% 7.87x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.50% 7.06x
Motorcycle Racing Researchers 0.64% 6.82x
Winnipeg Canada News 0.54% 6.57x
Writing & Publishing 0.10% 6.15x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male