Dstillery Audiences

WHISKEY LOVERS

Audience Size: 2.8 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 20.17% 17.62x
Beer Aficionados 19.15% 16.70x
Commercial Contractors & Designers 18.78% 14.56x
Mens Shaving Products Shoppers 19.57% 14.42x
Tech News Enthusiasts 16.87% 14.15x
Home Brewing Enthusiasts 18.64% 13.96x
Techies 16.31% 13.77x
Camera Review Readers 16.49% 13.55x
HDTV Researchers 21.55% 13.50x
Men's Clothing Shoppers 15.83% 13.40x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Armani.

Location Composition Index
Armani 0.03% 1.67x
Bonobos 0.03% 1.64x
American Apparel 0.03% 1.62x
Ralph Lauren 0.01% 1.61x
Club Monaco 0.01% 1.54x
Madewell 0.01% 1.43x
Tommy Bahama 0.03% 1.42x
Brooks Brothers 0.03% 1.41x
Hugo Boss 0.04% 1.40x
LOFT 0.07% 1.36x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 2.68% 67.76x
lcbo.com 9.31% 34.78x
totalwine.com 9.98% 21.05x
bladehq.com 1.04% 19.98x
bonhams.com 1.08% 18.52x
watchuseek.com 2.61% 17.53x
liquor.com 5.89% 17.30x
cellartracker.com 1.13% 16.73x
hyatt.com 1.62% 14.58x
eurooptic.com 1.21% 14.52x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.02% 18.39x
Beer, Wine & Alcohol 2.81% 12.42x
Wine, Liquor & Mixology 8.91% 12.12x
Men's Dress Shirt Shopping 0.69% 11.51x
Custom T-Shirts 0.03% 11.15x
Watches Retail 2.13% 11.00x
Cigars 0.25% 10.96x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 2.12% 10.63x
Handyman Tools 0.01% 10.51x
Bags & Luggage 1.38% 10.31x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male