Dstillery Audiences

WHISKEY LOVERS

Audience Size: 2.1 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 26.96% 57.56x
Whiskey Enthusiasts 26.45% 56.60x
Online Alcohol Shoppers 32.48% 46.15x
Mens Business Clothes Shoppers 12.21% 38.50x
Beer Aficionados 18.07% 37.21x
Home Brewing Enthusiasts 20.24% 36.79x
Holiday Cocktail Researchers 16.64% 34.44x
BBQ Recipe Researchers 18.73% 29.89x
Meat Smokers Receipe Researchers 17.88% 28.80x
Tequila Enthusiasts 28.42% 26.87x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.60x
Chicos 0.01% 1.33x
Old Navy 0.02% 1.27x
Express 0.01% 1.06x
Urban Outfitters 0.01% 1.01x
Maurices 0.03% 0.97x
Mens Wearhouse 0.01% 0.93x
Zumiez 0.02% 0.91x
American Eagle Outfitters 0.01% 0.90x
Journeys 0.01% 0.89x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is thewhiskeywash.com.

Website Composition Index
thewhiskeywash.com 6.63% 80.08x
gobourbon.com 2.25% 79.97x
thewhiskeyjug.com 1.55% 66.90x
breakingbourbon.com 4.29% 65.01x
benzworld.org 6.44% 63.14x
beveragedynamics.com 1.13% 56.21x
mercedesmedic.com 2.11% 54.36x
thewhiskeyshelf.com 1.25% 49.05x
distiller.com 1.52% 43.46x
beeradvocate.com 9.26% 33.34x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Beer, Wine & Alcohol.

Content Affinity Composition Index
Beer, Wine & Alcohol 0.75% 30.34x
Wine, Liquor & Mixology 8.93% 28.08x
Grilling 0.38% 21.08x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.80% 18.73x
Bags & Luggage 0.85% 17.83x
Car Enthusiasts 8.93% 16.46x
Auto Body Upkeep & Repair Researchers 0.08% 15.27x
Trucking 0.96% 14.96x
Watches Retail 0.52% 14.78x
Gun Enthusiast - Rifles & Ammo 0.77% 14.58x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male