Dstillery Audiences

WHISKEY LOVERS

Audience Size: 2.8 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 21.18% 26.70x
Beer Aficionados 19.06% 24.64x
Home Brewing Enthusiasts 18.63% 20.51x
Mens Shaving Products Shoppers 18.24% 19.70x
Luxury Watch Shoppers 15.94% 18.39x
Beer Lovers 18.17% 18.22x
Home Theater Enthusiasts 15.88% 18.13x
Craft Beer Enthusiasts 16.43% 18.08x
Professional Chefs 17.39% 18.08x
Men's Clothing Shoppers 16.01% 18.03x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Everlane.

Location Composition Index
Everlane 0.01% 2.50x
Bonobos 0.11% 1.93x
Patagonia 0.03% 1.84x
Supreme 0.02% 1.81x
The North Face 0.04% 1.58x
Jos A. Bank Clothiers 0.43% 1.51x
Club Monaco 0.02% 1.50x
Intermix 0.01% 1.49x
LL Bean 0.01% 1.49x
Armani 0.06% 1.49x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 3.24% 65.11x
breakingbourbon.com 1.46% 36.96x
bourbonbanter.com 1.25% 35.43x
thewhiskeyjug.com 1.33% 32.69x
matchingfoodandwine.com 1.61% 31.44x
remax.ca 1.14% 30.58x
monochrome-watches.com 1.36% 28.87x
bladehq.com 2.80% 28.24x
lcbo.com 6.24% 28.11x
bonhams.com 1.71% 27.82x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 23.85x
Beer, Wine & Alcohol 4.32% 15.42x
Cigars 0.48% 14.82x
Custom T-Shirts 0.05% 14.82x
Wine, Liquor & Mixology 14.90% 14.82x
Toronto Tourism 0.51% 14.81x
Men's Dress Shirt Shopping 1.54% 14.68x
Handyman Tools 0.03% 14.16x
Canadian Real Estate Researcher Cluster 0.81% 13.51x
Bags & Luggage 2.19% 12.77x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male