Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.5 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 15.06% 13.60x
Beer Aficionados 12.36% 11.64x
Tech News Enthusiasts 12.00% 11.43x
Techies 12.42% 11.13x
Commercial Contractors & Designers 13.43% 11.12x
Camera Review Readers 12.06% 11.05x
Audio Equipment Researchers 14.74% 11.05x
Market Intelligence Researchers 11.34% 10.51x
Competitive Sports Participants 10.12% 10.38x
Car Enthusiasts 13.00% 10.36x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Coach.

Location Composition Index
Coach 0.01% 1.51x
Michael Kors 0.01% 1.41x
White House Black Market 0.03% 1.39x
Lululemon 0.01% 1.37x
Eddie Bauer 0.01% 1.33x
Gap 0.02% 1.28x
Journeys 0.04% 1.21x
J. Crew 0.01% 1.21x
Banana Republic 0.02% 1.21x
Talbots 0.01% 1.19x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is breakingbourbon.com.

Website Composition Index
breakingbourbon.com 1.80% 15.72x
gearpatrol.com 17.07% 14.42x
watchuseek.com 1.97% 14.41x
beeradvocate.com 6.25% 13.97x
liquor.com 18.65% 13.51x
bravewords.com 1.63% 13.11x
topgear.com 1.81% 12.84x
thurrott.com 1.51% 12.61x
bikerumor.com 1.53% 12.48x
robbreport.com 28.19% 12.31x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.04% 11.87x
Watches Retail 0.52% 11.24x
Bags & Luggage 0.69% 10.50x
Beer, Wine & Alcohol 0.75% 9.77x
Wine, Liquor & Mixology 6.92% 9.67x
Holiday Gifts 0.01% 8.97x
Yard Structures 0.03% 8.83x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.85% 8.45x
Construction Apparel 0.02% 7.96x
International Development & Health 0.04% 7.63x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male