Dstillery Audiences

WHISKEY LOVERS

Audience Size: 2 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 17.00% 15.16x
Techies 14.97% 13.67x
Tech News Enthusiasts 14.28% 13.61x
Beer Aficionados 14.75% 13.31x
Camera Review Readers 14.82% 12.94x
Market Intelligence Researchers 14.41% 12.82x
Commercial Contractors & Designers 16.60% 12.69x
Mens Fitness Publication Readers 12.40% 12.65x
Advertising Professionals 12.80% 12.47x
Indoor Cycling & Spinning Enthusiasts 12.20% 12.44x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.06% 1.06x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is lcbo.com.

Website Composition Index
lcbo.com 1.26% 25.88x
breakingbourbon.com 2.05% 16.05x
luxurylaunches.com 1.09% 15.93x
gearpatrol.com 17.97% 14.89x
watchuseek.com 1.99% 14.01x
beeradvocate.com 7.01% 13.32x
metalheadzone.com 1.00% 13.27x
bravewords.com 1.79% 13.16x
robbreport.com 24.66% 13.07x
liquor.com 17.43% 13.00x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.75% 13.20x
Bags & Luggage 0.74% 11.80x
Wine, Liquor & Mixology 7.82% 11.06x
Alternative Movie Streaming 0.04% 10.83x
Men's Dress Shirt Shopping 0.08% 10.72x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.09% 10.37x
Beer, Wine & Alcohol 1.10% 10.29x
Cigars 0.02% 10.17x
Canadian Construction & Renovation Research Cluster 0.04% 9.54x
Marijuana 0.05% 8.60x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male