Dstillery Audiences

WHISKEY LOVERS

Audience Size: 5 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 19.71% 13.45x
Beer Aficionados 18.86% 12.55x
Commercial Contractors & Designers 19.68% 11.78x
Mens Shaving Products Shoppers 19.86% 11.64x
Tech News Enthusiasts 17.88% 11.36x
Techies 16.66% 11.31x
Readers of Japanese Content 16.34% 10.91x
Camera Review Readers 17.42% 10.79x
Home Brewing Enthusiasts 17.16% 10.66x
Audio Equipment Researchers 18.37% 10.64x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is REI.

Location Composition Index
REI 0.02% 1.57x
American Apparel 0.03% 1.55x
Bonobos 0.01% 1.52x
Urban Outfitters 0.04% 1.50x
Armani 0.03% 1.50x
Madewell 0.03% 1.47x
Patagonia 0.01% 1.46x
Zara 0.03% 1.42x
Ann Taylor 0.02% 1.40x
Jos A. Bank Clothiers 0.05% 1.38x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is klwines.com.

Website Composition Index
klwines.com 1.37% 35.99x
lcbo.com 7.74% 25.00x
bonhams.com 1.01% 17.26x
robbreport.com 6.69% 16.23x
totalwine.com 5.95% 15.70x
breakingbourbon.com 1.50% 14.69x
liquor.com 4.70% 14.44x
watchuseek.com 2.55% 14.42x
hiconsumption.com 1.58% 14.06x
mobilesyrup.com 1.92% 13.51x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 16.12x
Beer, Wine & Alcohol 2.62% 10.56x
Men's Dress Shirt Shopping 0.59% 10.24x
Watches Retail 1.96% 10.00x
Wine, Liquor & Mixology 7.94% 10.00x
Cigars 0.22% 9.52x
Motorcycle Racing Researchers 0.64% 9.39x
Bags & Luggage 1.31% 9.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 1.86% 8.85x
Canadian Construction & Renovation Research Cluster 0.24% 8.64x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male