Dstillery Audiences

WHISKEY LOVERS

Audience Size: 2.8 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Whiskey Enthusiasts.

Interest Composition Index
Whiskey Enthusiasts 9.88% 12.18x
Craft Spirits Enthusiasts 7.96% 10.32x
Beer Aficionados 6.42% 9.13x
Audio Equipment Researchers 10.82% 8.85x
Camera Review Readers 7.19% 8.56x
Tech News Enthusiasts 7.12% 8.23x
HDTV Researchers 8.77% 7.83x
Mens Business Clothes Shoppers 4.50% 7.70x
Holiday Cocktail Researchers 6.06% 7.67x
Tequila Enthusiasts 5.27% 7.66x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Talbots.

Location Composition Index
Talbots 0.01% 1.61x
White House Black Market 0.02% 1.52x
J. Crew 0.01% 1.50x
Forever 21 0.01% 1.50x
LOFT 0.02% 1.41x
Lane Bryant 0.01% 1.27x
Chicos 0.01% 1.19x
H&M 0.01% 1.16x
Victoria's Secret 0.02% 1.10x
Mens Wearhouse 0.01% 1.08x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is watchuseek.com.

Website Composition Index
watchuseek.com 1.56% 12.28x
gearpatrol.com 11.12% 12.10x
breakingbourbon.com 1.07% 11.74x
robbreport.com 18.67% 11.38x
beeradvocate.com 4.15% 11.27x
bravewords.com 1.57% 10.96x
liquor.com 14.87% 10.90x
oilersnation.com 1.08% 10.53x
thurrott.com 1.01% 10.22x
thewhiskeywash.com 1.71% 9.93x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 0.52% 10.90x
Bags & Luggage 0.57% 8.87x
Wine, Liquor & Mixology 4.12% 7.96x
Scotland Travel 0.02% 7.92x
Jokes & Riddles 0.02% 7.00x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.44% 6.98x
Beer, Wine & Alcohol 0.30% 6.92x
Winnipeg Canada News 0.39% 6.46x
Motorcycle Racing Researchers 0.69% 6.42x
Cuba & Mexico Media 0.02% 6.40x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male