Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.6 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Beer Aficionados.

Interest Composition Index
Beer Aficionados 19.39% 13.17x
Mens Shaving Products Shoppers 21.91% 11.66x
Indie Coffee Shoppers 19.62% 10.45x
Beer Lovers 23.08% 10.22x
Cigars Shoppers 20.00% 10.07x
Professional Chefs 20.16% 10.04x
Home Theater Enthusiasts 16.11% 9.85x
Luxury Watch Shoppers 17.11% 9.82x
Men's Clothing Shoppers 14.23% 9.63x
Travel Reward Points Enthusiasts 17.30% 9.61x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.04x
Free People 0.02% 1.76x
Madewell 0.02% 1.69x
Club Monaco 0.01% 1.66x
Columbia 0.01% 1.64x
American Apparel 0.04% 1.57x
Saint Laurent Paris 0.01% 1.53x
Kate Spade 0.03% 1.52x
REI 0.02% 1.49x
Lorna Jane 0.01% 1.48x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is whiskyauctioneer.com.

Website Composition Index
whiskyauctioneer.com 0.70% 84.73x
klwines.com 2.95% 67.97x
malts.com 0.26% 62.04x
bottle-spot.com 0.24% 58.20x
nataliemaclean.com 0.97% 57.19x
cigaraficionado.com 0.32% 54.16x
islayinfo.com 0.10% 53.80x
kenswineguide.com 0.09% 51.02x
cellartours.com 0.09% 48.39x
bellsbeer.com 0.07% 47.46x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.03% 14.99x
Beer, Wine & Alcohol 3.63% 13.38x
Cigars 0.72% 12.52x
Wine, Liquor & Mixology 16.35% 12.51x
Scotland Travel 0.43% 11.78x
Toronto Tourism 1.25% 11.40x
Men's Dress Shirt Shopping 2.07% 10.94x
Canadian Real Estate Researcher Cluster 1.66% 10.09x
Bags & Luggage 2.22% 10.00x
Assorted Topics #11304 (Knives, Leather, Customized Gifts, Victorian Clothing) 3.32% 9.92x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age and income brackets.
Age
18-24
Income
Over $250,000