Dstillery Audiences

WHISKEY LOVERS

Audience Size: 3.1 Million Devices

Explore the Whiskey Lovers Audience

Below you'll find more information about the Whiskey Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Whiskey Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Whiskey Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whiskey Lovers audience is Craft Spirits Enthusiasts.

Interest Composition Index
Craft Spirits Enthusiasts 20.89% 13.06x
Techies 17.74% 11.89x
Commercial Contractors & Designers 19.66% 11.89x
Beer Aficionados 18.37% 11.81x
Tech News Enthusiasts 17.38% 11.77x
Camera Review Readers 17.36% 11.46x
Market Intelligence Researchers 16.49% 11.41x
Readers of Japanese Content 15.96% 11.24x
Audio Equipment Researchers 19.05% 10.91x
Advertising Professionals 15.22% 10.63x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Interest attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whiskey Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whiskey Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.01% 1.48x
Banana Republic 0.01% 1.46x
Gap 0.01% 1.45x
Chicos 0.01% 1.39x
American Eagle Outfitters 0.01% 1.36x
Old Navy 0.02% 1.17x
Journeys 0.01% 1.12x
Carhartt 0.13% 0.99x
Victoria's Secret 0.01% 0.97x
Mens Wearhouse 0.01% 0.96x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Location attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Whiskey Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Whiskey Lovers audience is lcbo.com.

Website Composition Index
lcbo.com 3.00% 24.12x
thewhiskeyjug.com 1.19% 17.15x
totalwine.com 2.25% 15.94x
gobourbon.com 1.26% 15.27x
designboom.com 1.20% 15.05x
recoilweb.com 1.07% 14.73x
breakingbourbon.com 2.18% 14.70x
gunsandammo.com 1.19% 14.50x
mobilesyrup.com 1.15% 14.12x
f1i.com 1.19% 13.90x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Web attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whiskey Lovers audience is Watches Retail.

Content Affinity Composition Index
Watches Retail 1.41% 11.88x
Men's Dress Shirt Shopping 0.33% 11.37x
Beer, Wine & Alcohol 1.87% 10.16x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 1.96% 9.35x
Bags & Luggage 1.23% 9.33x
London Tourism & Events 0.14% 9.18x
Scotland Travel 0.08% 9.08x
Motorcycle Racing Researchers 0.79% 9.07x
Wine, Liquor & Mixology 10.10% 8.94x
Canadian Construction & Renovation Research Cluster 0.09% 8.81x
Composition Percentage: The overlap percentage between the Whiskey Lovers audience and the Content Affinity attribute.
Index: A comparison of the Whiskey Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whiskey Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male