Dstillery Audiences

WIG SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 27.60% 32.46x
Bed & Bath Shoppers 32.08% 31.82x
Budget Grocery Shoppers 23.23% 31.21x
Shapewear & Leggings Shoppers 27.50% 30.02x
Fragrance Shoppers 31.31% 29.20x
Retired Assisted Living Shoppers 23.47% 29.15x
Leather Goods Shoppers 25.93% 28.53x
As Seen on TV Shoppers 27.35% 28.15x
Myrtle Beach Trip Planners 25.32% 28.07x
Dance Clothing Shoppers 29.57% 28.01x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.65x
Mens Wearhouse 0.58% 1.46x
Express Outlets 0.01% 1.43x
The Childrens Place 0.11% 1.33x
Jos A. Bank Clothiers 0.32% 1.29x
Buckle 0.18% 1.21x
Old Navy 0.10% 1.20x
Lane Bryant 0.05% 1.20x
Gymboree 0.06% 1.16x
Express 0.09% 1.15x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 7.87% 96.34x
evawigs.com 1.04% 92.26x
wowafrican.com 1.97% 91.67x
myfirstwig.com 1.22% 88.33x
klaiyihair.com 1.00% 86.76x
howigs.com 1.47% 74.29x
wig.com 2.23% 73.57x
beautyforever.com 1.45% 71.20x
juliahair.com 1.09% 69.45x
unice.com 2.95% 69.35x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 15.07% 37.68x
As Seen On TV Products 0.16% 22.28x
Women Shoppers 22.88% 21.82x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.96% 19.15x
Beach & Intimate Wear 1.46% 18.96x
Fashion & Retail 31.75% 18.13x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.48% 17.92x
Hair & Beauty 6.04% 17.57x
Teen Hair 6.85% 16.92x
Discount Shopping 4.89% 16.82x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female