Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 18.64% 16.07x
Home Rug Shoppers 20.35% 15.38x
Home Goods Supercenter Shoppers 20.35% 15.37x
Bed & Bath Shoppers 23.68% 14.76x
Retired Assisted Living Shoppers 16.29% 14.64x
Home Medical Supplies Shoppers 21.93% 14.10x
Department Store Shoppers 18.82% 13.83x
Myrtle Beach Trip Planners 21.36% 13.82x
Home Decor Shoppers 17.57% 13.81x
Dance Clothing Shoppers 21.00% 13.28x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.05% 1.07x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is myfirstwig.com.

Website Composition Index
myfirstwig.com 1.52% 45.75x
ashleystewart.com 1.03% 36.56x
tbdress.com 1.37% 33.81x
ericdress.com 1.31% 33.48x
nyandcompany.com 1.58% 28.93x
canvasbeautybrand.com 1.05% 25.75x
blair.com 1.23% 22.38x
familydollar.com 1.18% 21.55x
mentedcosmetics.com 1.32% 21.51x
steinmart.com 1.55% 20.92x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 1.21% 21.70x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 21.07x
Women Shoppers 1.87% 20.45x
Fashion & Retail 1.29% 18.77x
Beach & Intimate Wear 0.05% 13.93x
Holistic Medicine 0.04% 13.35x
Party Suppliers 0.38% 13.20x
Costumes 0.02% 13.11x
Home Decoration - Crafts & Kids 0.07% 12.46x
Vitamin Shoppers 0.22% 12.39x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female