Dstillery Audiences

WIG SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 26.26% 18.80x
Bed & Bath Shoppers 30.21% 18.44x
Retired Assisted Living Shoppers 24.41% 17.62x
Home Goods Supercenter Shoppers 24.25% 17.18x
Home Rug Shoppers 24.24% 17.18x
Home Medical Supplies Shoppers 27.53% 17.00x
Myrtle Beach Trip Planners 26.95% 16.48x
Dance Clothing Shoppers 29.02% 16.42x
Cold and Flu Prevention Researchers 29.79% 16.28x
Department Store Shoppers 24.30% 16.13x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.58x
Victoria's Secret 0.01% 1.26x
The Childrens Place 0.01% 1.22x
Mens Wearhouse 0.01% 1.17x
Carhartt 0.12% 0.90x
Maurices 0.01% 0.89x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 2.24% 54.43x
glamourtress.com 1.31% 45.16x
wigsis.com 2.55% 44.89x
especiallyyours.com 1.52% 44.35x
lovelywholesale.com 5.61% 40.67x
myfirstwig.com 1.12% 40.30x
metrostyle.com 1.12% 39.74x
fashiontofigure.com 1.36% 34.56x
ashleystewart.com 5.16% 34.36x
tidebuy.com 1.45% 33.11x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 4.49% 24.52x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.45% 22.61x
Women Shoppers 9.85% 21.76x
Fashion & Retail 10.10% 19.68x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 17.36x
Hair & Beauty 1.24% 15.95x
Men's Fashion Shopping 0.11% 14.66x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.20% 14.64x
Discount Shopping 0.39% 14.51x
Vitamin Shoppers 1.63% 14.16x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female