Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 11.81% 13.94x
Easter Celebrators 11.97% 13.50x
Home Rug Shoppers 12.75% 13.27x
Department Store Shoppers 10.77% 13.06x
Retired Assisted Living Shoppers 10.09% 12.22x
Bargain Shopping Researchers 6.10% 11.90x
Natural and Holistic Health Researchers 11.69% 11.88x
Home Decor Shoppers 9.93% 11.84x
Myrtle Beach Trip Planners 17.76% 11.79x
Black Friday Comparison Shoppers 15.02% 11.73x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.

Location Composition Index
Belk 0.01% 2.03x
Maurices 0.03% 1.07x
Dressbarn 0.01% 1.06x
Lane Bryant 0.01% 1.03x
Carhartt 0.17% 0.99x
Jos A. Bank Clothiers 0.01% 0.98x
Mens Wearhouse 0.02% 0.94x
Zumiez 0.01% 0.93x
Chicos 0.01% 0.91x
Old Navy 0.02% 0.91x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is mentedcosmetics.com.

Website Composition Index
mentedcosmetics.com 1.17% 20.97x
buzzaura.com 1.68% 20.45x
catofashions.com 2.98% 19.60x
therighthairstyles.com 10.14% 16.97x
ninerecipes.com 1.32% 16.73x
tvone.tv 1.29% 16.24x
wbls.com 1.39% 15.63x
thereal.com 1.02% 15.58x
iheartrecipes.com 4.84% 15.29x
blacknews.com 1.51% 15.07x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.26% 20.45x
Women Shoppers 0.09% 15.67x
Teen Hair 0.74% 11.76x
Assorted Topics (Car News, Animals, Viral Media) 0.56% 9.63x
Reproductive Health 0.01% 8.64x
Dermatology 0.02% 7.62x
Homemade Jewelry & Crafts 0.05% 7.35x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 5.58% 6.76x
Nutrition & Diabetic Living 0.04% 6.70x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 6.62x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female