Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 20.78% 19.18x
Retired Assisted Living Shoppers 19.05% 17.91x
Home Goods Supercenter Shoppers 22.91% 17.83x
Home Rug Shoppers 22.91% 17.83x
Bed & Bath Shoppers 26.31% 17.19x
Myrtle Beach Trip Planners 22.35% 17.08x
Home Medical Supplies Shoppers 24.51% 16.70x
Cold and Flu Prevention Researchers 21.78% 16.42x
Department Store Shoppers 21.45% 16.39x
Home Decor Shoppers 19.43% 16.24x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Journeys.

Location Composition Index
Journeys 0.02% 1.23x
Old Navy 0.02% 1.15x
Buckle 0.01% 1.13x
The Childrens Place 0.01% 1.12x
American Eagle Outfitters 0.01% 1.10x
Express 0.01% 1.00x
Carhartt 0.09% 0.88x
Victoria's Secret 0.01% 0.85x
Maurices 0.01% 0.74x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is myfirstwig.com.

Website Composition Index
myfirstwig.com 1.41% 49.54x
lovelywholesale.com 1.81% 48.06x
samsbeauty.com 1.02% 47.74x
ashleystewart.com 1.86% 43.52x
ericdress.com 2.50% 39.34x
tbdress.com 2.64% 39.33x
wigsbuy.com 1.12% 39.17x
rosewe.com 1.85% 36.10x
avenue.com 1.43% 34.09x
nyandcompany.com 2.79% 33.61x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 1.64% 23.62x
Women Shoppers 3.35% 23.00x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.16% 21.62x
Fashion & Retail 2.81% 21.55x
Hair & Beauty 0.28% 15.60x
Vitamin Shoppers 0.45% 14.91x
Party Suppliers 0.83% 14.61x
Home Decoration - Crafts & Kids 0.14% 13.71x
Teen Hair 1.43% 12.52x
Senior Care 0.07% 12.51x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female