Dstillery Audiences

WIG SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 35.38% 20.72x
Budget Grocery Shoppers 29.02% 20.56x
Retired Assisted Living Shoppers 26.68% 18.99x
Cold and Flu Prevention Researchers 28.78% 18.98x
Myrtle Beach Trip Planners 28.64% 18.76x
Shapewear & Leggings Shoppers 27.38% 18.47x
Dance Clothing Shoppers 30.32% 18.35x
Home Medical Supplies Shoppers 28.92% 18.15x
Home Rug Shoppers 28.06% 17.97x
Home Goods Supercenter Shoppers 28.06% 17.97x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.01% 1.24x
Journeys 0.01% 1.13x
Old Navy 0.01% 1.02x
Victoria's Secret 0.01% 0.93x
Carhartt 0.10% 0.93x
Mens Wearhouse 0.01% 0.71x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 3.30% 56.45x
wig.com 1.03% 51.26x
wigsis.com 3.72% 43.97x
glamourtress.com 1.88% 43.30x
especiallyyours.com 2.12% 42.43x
metrostyle.com 1.59% 38.61x
wigsdo.com 1.18% 38.00x
lovelywholesale.com 7.71% 37.18x
blackartdepot.com 1.09% 34.33x
tidebuy.com 2.06% 32.45x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 5.96% 28.02x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.64% 24.24x
Women Shoppers 13.37% 22.69x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.14% 22.43x
Fashion & Retail 14.43% 20.16x
Discount Shopping 0.65% 17.14x
Men's Fashion Shopping 0.14% 16.22x
Hair & Beauty 1.71% 16.21x
Beach & Intimate Wear 0.34% 15.69x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.29% 15.35x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female