Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 30.83% 16.10x
Cold and Flu Prevention Researchers 30.47% 16.07x
Fragrance Shoppers 31.75% 15.30x
Budget Grocery Shoppers 23.45% 15.12x
Retired Assisted Living Shoppers 22.21% 14.76x
Shapewear & Leggings Shoppers 28.57% 14.76x
As Seen on TV Shoppers 28.61% 14.30x
Readers of African American Content 23.16% 14.21x
Senior Living Center Researchers 25.81% 14.14x
Myrtle Beach Trip Planners 26.66% 14.08x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Ann Taylor.

Location Composition Index
Ann Taylor 0.22% 1.34x
Belk 0.02% 1.31x
The Childrens Place 0.06% 1.24x
Abercrombie & Fitch 0.03% 1.20x
Express Outlets 0.00% 1.19x
Lane Bryant 0.04% 1.16x
Dressbarn 0.04% 1.16x
Banana Republic 0.07% 1.11x
Old Navy 0.06% 1.10x
Hollister 0.01% 1.07x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is tbdress.com.

Website Composition Index
tbdress.com 13.87% 32.33x
therighthairstyles.com 13.72% 29.20x
blackamericaweb.com 14.68% 28.51x
rosegal.com 11.53% 27.37x
hellobeautiful.com 11.29% 25.31x
rosewholesale.com 11.38% 24.59x
bossip.com 16.32% 23.61x
sallybeauty.com 26.29% 22.55x
nyandcompany.com 11.35% 22.44x
shopping.net 8.67% 21.66x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 14.18% 26.13x
Women Shoppers 19.89% 15.72x
As Seen On TV Products 0.17% 15.67x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.62% 14.96x
Hair & Beauty 6.63% 12.98x
Beach & Intimate Wear 1.88% 12.65x
Fashion & Retail 28.98% 11.81x
Discount Shopping 6.37% 11.11x
Men's Fashion Shopping 0.21% 11.11x
Vitamin Shoppers 7.29% 11.08x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female