Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.2 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.2 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 24.65% 14.25x
Bed & Bath Shoppers 28.55% 13.80x
Home Rug Shoppers 24.32% 13.52x
Home Goods Supercenter Shoppers 24.32% 13.52x
Retired Assisted Living Shoppers 22.70% 13.33x
Dance Clothing Shoppers 27.41% 13.25x
Home Medical Supplies Shoppers 25.99% 13.12x
Myrtle Beach Trip Planners 24.95% 12.97x
Cold and Flu Prevention Researchers 26.47% 12.79x
Department Store Shoppers 23.55% 12.64x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Buckle.

Location Composition Index
Buckle 0.01% 1.39x
Dressbarn 0.01% 1.35x
Old Navy 0.02% 1.31x
The Childrens Place 0.01% 1.21x
Mens Wearhouse 0.01% 1.10x
Victoria's Secret 0.01% 1.09x
Carhartt 0.13% 1.01x
Journeys 0.01% 0.94x
Maurices 0.01% 0.81x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 1.44% 46.19x
especiallyyours.com 1.00% 38.82x
wigsis.com 1.54% 37.91x
lovelywholesale.com 3.78% 36.80x
myfirstwig.com 1.31% 36.49x
samsbeauty.com 2.36% 36.13x
fashiontofigure.com 1.01% 32.05x
ashleystewart.com 3.63% 31.86x
ericdress.com 5.18% 29.08x
wigsbuy.com 2.26% 29.02x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 3.35% 19.51x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.33% 19.31x
Women Shoppers 7.22% 18.09x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.04% 17.45x
Fashion & Retail 6.92% 16.35x
Hair & Beauty 0.77% 12.01x
Vitamin Shoppers 1.04% 11.86x
Costumes 0.12% 11.54x
Men's Fashion Shopping 0.07% 11.44x
Party Suppliers 2.23% 11.07x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female