Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.1 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 8.75% 15.51x
Easter Celebrators 11.19% 15.21x
Bargain Shopping Researchers 3.53% 14.22x
Home Rug Shoppers 10.95% 14.01x
Sweepstakes Enthusiasts 16.23% 13.97x
Department Store Shoppers 9.49% 13.87x
Cosmetics and Beauty Shoppers 25.88% 13.44x
Retired Assisted Living Shoppers 7.47% 13.02x
Crochet Enthusiasts 17.49% 12.94x
Holiday Ham Recipe Researchers 6.92% 12.70x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.22x
Talbots 0.02% 1.11x
Dressbarn 0.01% 1.06x
Gap 0.01% 1.05x
Maurices 0.04% 1.02x
Mens Wearhouse 0.01% 0.97x
American Eagle Outfitters 0.02% 0.97x
Old Navy 0.02% 0.96x
Michael Kors 0.01% 0.96x
J. Crew 0.01% 0.93x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is lotterycorner.com.

Website Composition Index
lotterycorner.com 1.77% 25.18x
catofashions.com 1.44% 21.29x
buzzaura.com 1.39% 19.62x
therighthairstyles.com 7.25% 18.01x
lotterypost.com 6.08% 17.73x
blacknews.com 1.01% 16.61x
soapoperanews.net 3.37% 16.37x
symptomfind.com 1.10% 16.32x
kitchmenow.com 1.34% 16.10x
iheartrecipes.com 3.22% 15.96x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.05% 20.26x
African-American Hair 0.11% 16.69x
Assorted Topics (Car News, Animals, Viral Media) 0.50% 10.27x
Teen Hair 0.41% 9.38x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 8.46x
Nutrition & Diabetic Living 0.01% 7.57x
Dermatology 0.01% 7.09x
Homemade Jewelry & Crafts 0.03% 7.09x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 4.69% 6.64x
Credit Unions & Consumer Protection 0.01% 5.67x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female