Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 18.04% 15.20x
Home Goods Supercenter Shoppers 20.27% 14.97x
Home Rug Shoppers 20.26% 14.97x
Bed & Bath Shoppers 22.58% 13.85x
Retired Assisted Living Shoppers 16.06% 13.54x
Department Store Shoppers 18.50% 13.14x
Home Decor Shoppers 17.54% 13.12x
Myrtle Beach Trip Planners 20.75% 13.06x
Home Medical Supplies Shoppers 21.55% 12.86x
Cold and Flu Prevention Researchers 19.54% 12.75x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Old Navy.

Location Composition Index
Old Navy 0.03% 1.13x
Zumiez 0.02% 1.08x
Lane Bryant 0.02% 1.05x
Forever 21 0.01% 1.05x
Gap 0.02% 1.04x
Hollister 0.01% 0.99x
Carhartt 0.19% 0.99x
Buckle 0.02% 0.92x
The Childrens Place 0.02% 0.91x
Journeys 0.02% 0.90x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is myfirstwig.com.

Website Composition Index
myfirstwig.com 1.29% 44.79x
nyandcompany.com 1.02% 29.93x
shopping.net 1.29% 24.03x
mentedcosmetics.com 1.28% 22.70x
getuperica.com 1.07% 22.09x
lotterycorner.com 1.38% 21.09x
blackpeoplemeet.com 1.10% 20.18x
urbanbellemag.com 3.96% 19.95x
steveharveyfm.com 1.20% 18.88x
tvone.tv 2.72% 18.33x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.90% 21.47x
Women Shoppers 1.18% 21.05x
Fashion & Retail 0.62% 19.13x
Beach & Intimate Wear 0.04% 14.89x
Home Decoration - Crafts & Kids 0.04% 14.61x
Party Suppliers 0.18% 12.60x
Vitamin Shoppers 0.11% 12.45x
Teen Hair 1.43% 12.24x
Holiday Gifts 0.03% 12.08x
Assorted Topics (Car News, Animals, Viral Media) 0.58% 10.93x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female