Explore the Wig Shoppers Audience
Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Wig Shoppers audience.
INTERESTS
The Wig Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wig Shoppers audience is Cold and Flu Prevention Researchers.
| Interest | Composition | Index |
| Cold and Flu Prevention Researchers | 27.60% | 32.46x |
| Bed & Bath Shoppers | 32.08% | 31.82x |
| Budget Grocery Shoppers | 23.23% | 31.21x |
| Shapewear & Leggings Shoppers | 27.50% | 30.02x |
| Fragrance Shoppers | 31.31% | 29.20x |
| Retired Assisted Living Shoppers | 23.47% | 29.15x |
| Leather Goods Shoppers | 25.93% | 28.53x |
| As Seen on TV Shoppers | 27.35% | 28.15x |
| Myrtle Beach Trip Planners | 25.32% | 28.07x |
| Dance Clothing Shoppers | 29.57% | 28.01x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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APPAREL RETAILERS
The Wig Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.
| Location | Composition | Index |
| Belk | 0.02% | 1.65x |
| Mens Wearhouse | 0.58% | 1.46x |
| Express Outlets | 0.01% | 1.43x |
| The Childrens Place | 0.11% | 1.33x |
| Jos A. Bank Clothiers | 0.32% | 1.29x |
| Buckle | 0.18% | 1.21x |
| Old Navy | 0.10% | 1.20x |
| Lane Bryant | 0.05% | 1.20x |
| Gymboree | 0.06% | 1.16x |
| Express | 0.09% | 1.15x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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WEBSITES
The Wig Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.
| Website | Composition | Index |
| paulayoung.com | 7.87% | 96.34x |
| evawigs.com | 1.04% | 92.26x |
| wowafrican.com | 1.97% | 91.67x |
| myfirstwig.com | 1.22% | 88.33x |
| klaiyihair.com | 1.00% | 86.76x |
| howigs.com | 1.47% | 74.29x |
| wig.com | 2.23% | 73.57x |
| beautyforever.com | 1.45% | 71.20x |
| juliahair.com | 1.09% | 69.45x |
| unice.com | 2.95% | 69.35x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 15.07% | 37.68x |
| As Seen On TV Products | 0.16% | 22.28x |
| Women Shoppers | 22.88% | 21.82x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.96% | 19.15x |
| Beach & Intimate Wear | 1.46% | 18.96x |
| Fashion & Retail | 31.75% | 18.13x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.48% | 17.92x |
| Hair & Beauty | 6.04% | 17.57x |
| Teen Hair | 6.85% | 16.92x |
| Discount Shopping | 4.89% | 16.82x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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DEMOGRAPHICS
The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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