Explore the Wig Shoppers Audience
Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wig Shoppers audience.
INTERESTS
The Wig Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.
| Interest | Composition | Index |
| Bed & Bath Shoppers | 30.83% | 16.10x |
| Cold and Flu Prevention Researchers | 30.47% | 16.07x |
| Fragrance Shoppers | 31.75% | 15.30x |
| Budget Grocery Shoppers | 23.45% | 15.12x |
| Retired Assisted Living Shoppers | 22.21% | 14.76x |
| Shapewear & Leggings Shoppers | 28.57% | 14.76x |
| As Seen on TV Shoppers | 28.61% | 14.30x |
| Readers of African American Content | 23.16% | 14.21x |
| Senior Living Center Researchers | 25.81% | 14.14x |
| Myrtle Beach Trip Planners | 26.66% | 14.08x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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APPAREL RETAILERS
The Wig Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 0.22% | 1.34x |
| Belk | 0.02% | 1.31x |
| The Childrens Place | 0.06% | 1.24x |
| Abercrombie & Fitch | 0.03% | 1.20x |
| Express Outlets | 0.00% | 1.19x |
| Lane Bryant | 0.04% | 1.16x |
| Dressbarn | 0.04% | 1.16x |
| Banana Republic | 0.07% | 1.11x |
| Old Navy | 0.06% | 1.10x |
| Hollister | 0.01% | 1.07x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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WEBSITES
The Wig Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wig Shoppers audience is tbdress.com.
| Website | Composition | Index |
| tbdress.com | 13.87% | 32.33x |
| therighthairstyles.com | 13.72% | 29.20x |
| blackamericaweb.com | 14.68% | 28.51x |
| rosegal.com | 11.53% | 27.37x |
| hellobeautiful.com | 11.29% | 25.31x |
| rosewholesale.com | 11.38% | 24.59x |
| bossip.com | 16.32% | 23.61x |
| sallybeauty.com | 26.29% | 22.55x |
| nyandcompany.com | 11.35% | 22.44x |
| shopping.net | 8.67% | 21.66x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 14.18% | 26.13x |
| Women Shoppers | 19.89% | 15.72x |
| As Seen On TV Products | 0.17% | 15.67x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.62% | 14.96x |
| Hair & Beauty | 6.63% | 12.98x |
| Beach & Intimate Wear | 1.88% | 12.65x |
| Fashion & Retail | 28.98% | 11.81x |
| Discount Shopping | 6.37% | 11.11x |
| Men's Fashion Shopping | 0.21% | 11.11x |
| Vitamin Shoppers | 7.29% | 11.08x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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DEMOGRAPHICS
The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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