Dstillery Audiences

WIG SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 35.69% 22.29x
Budget Grocery Shoppers 28.96% 22.14x
Cold and Flu Prevention Researchers 32.77% 21.20x
Retired Assisted Living Shoppers 26.84% 20.96x
Myrtle Beach Trip Planners 29.69% 20.35x
Dance Clothing Shoppers 32.47% 20.15x
Shapewear & Leggings Shoppers 30.23% 20.07x
Home Medical Supplies Shoppers 28.59% 19.79x
Leather Goods Shoppers 28.77% 19.26x
Senior Living Center Researchers 28.49% 19.08x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.11x
Hollister 0.04% 1.30x
Dressbarn 0.03% 1.27x
Old Navy 0.07% 1.23x
The Childrens Place 0.07% 1.22x
Lane Bryant 0.03% 1.19x
Charlotte Russe 0.02% 1.17x
Aeropostale 0.04% 1.14x
Victoria's Secret 0.09% 1.14x
Express 0.04% 1.13x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 4.34% 63.11x
unice.com 1.16% 59.47x
wig.com 1.27% 54.56x
wigsis.com 4.69% 45.22x
glamourtress.com 2.35% 42.13x
especiallyyours.com 2.55% 41.10x
wendyshow.com 1.05% 39.24x
wigsdo.com 1.29% 37.57x
metrostyle.com 2.11% 36.83x
collectionsetc.com 1.66% 33.27x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 7.57% 25.15x
Women Shoppers 15.78% 18.45x
As Seen On TV Products 0.07% 17.96x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.23% 16.74x
Fashion & Retail 20.48% 15.43x
Discount Shopping 2.41% 15.32x
Beach & Intimate Wear 0.60% 15.17x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.97% 15.15x
Hair & Beauty 2.92% 14.48x
Men's Fashion Shopping 0.18% 14.47x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female