Explore the Wig Shoppers Audience
Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Wig Shoppers audience.
INTERESTS
The Wig Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.
| Interest | Composition | Index |
| Bed & Bath Shoppers | 31.63% | 17.84x |
| Cold and Flu Prevention Researchers | 30.51% | 17.72x |
| Shapewear & Leggings Shoppers | 28.93% | 16.97x |
| Budget Grocery Shoppers | 23.78% | 16.78x |
| Myrtle Beach Trip Planners | 25.79% | 16.62x |
| As Seen on TV Shoppers | 28.63% | 16.29x |
| Fragrance Shoppers | 32.72% | 16.08x |
| Retired Assisted Living Shoppers | 23.64% | 16.04x |
| Leather Goods Shoppers | 24.48% | 15.93x |
| Bargain Shopping Researchers | 20.51% | 15.85x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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APPAREL RETAILERS
The Wig Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wig Shoppers audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 0.06% | 1.32x |
| Aeropostale | 0.03% | 1.31x |
| Lane Bryant | 0.06% | 1.26x |
| Journeys | 0.05% | 1.25x |
| Belk | 0.01% | 1.24x |
| American Eagle Outfitters | 0.05% | 1.22x |
| Dressbarn | 0.05% | 1.20x |
| Mens Wearhouse | 0.29% | 1.19x |
| Jos A. Bank Clothiers | 0.19% | 1.19x |
| Victoria's Secret | 0.09% | 1.15x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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WEBSITES
The Wig Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.
| Website | Composition | Index |
| paulayoung.com | 6.68% | 110.88x |
| hairvivi.com | 1.16% | 106.99x |
| evawigs.com | 1.01% | 106.14x |
| wowafrican.com | 1.84% | 102.79x |
| myfirstwig.com | 1.59% | 90.92x |
| klaiyihair.com | 1.08% | 90.18x |
| howigs.com | 1.13% | 87.21x |
| beautyforever.com | 1.20% | 85.09x |
| wig.com | 1.63% | 83.44x |
| unice.com | 2.89% | 75.56x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.
| Content Affinity | Composition | Index |
| African-American Hair | 14.38% | 30.58x |
| As Seen On TV Products | 0.16% | 19.64x |
| Women Shoppers | 20.24% | 18.13x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.70% | 15.53x |
| Beach & Intimate Wear | 1.70% | 15.40x |
| Hair & Beauty | 6.52% | 14.57x |
| Fashion & Retail | 29.17% | 14.29x |
| Discount Shopping | 5.48% | 13.69x |
| Teen Hair | 6.52% | 13.57x |
| Dermatology | 6.99% | 13.20x |
Composition Percentage:
The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
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DEMOGRAPHICS
The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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