Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.3 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 15.13% 15.30x
Home Goods Supercenter Shoppers 15.74% 15.13x
Home Rug Shoppers 15.74% 15.13x
Retired Assisted Living Shoppers 13.02% 13.83x
Home Decor Shoppers 13.49% 13.54x
Bed & Bath Shoppers 18.33% 13.46x
Myrtle Beach Trip Planners 18.93% 13.25x
Black Friday Comparison Shoppers 15.45% 13.04x
Crochet Enthusiasts 19.54% 13.01x
Department Store Shoppers 15.05% 12.90x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 2.32x
Lane Bryant 0.02% 1.08x
The Childrens Place 0.04% 1.07x
Dressbarn 0.02% 1.04x
Buckle 0.03% 1.01x
Maurices 0.04% 1.01x
Journeys 0.04% 0.99x
Carhartt 0.23% 0.97x
Old Navy 0.04% 0.95x
Jos A. Bank Clothiers 0.02% 0.94x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is myfirstwig.com.

Website Composition Index
myfirstwig.com 1.04% 50.04x
lotterycorner.com 1.07% 25.39x
buzzaura.com 1.93% 22.75x
mentedcosmetics.com 1.24% 22.10x
wbls.com 1.61% 21.25x
urbanbellemag.com 2.70% 20.08x
gosection8.com 1.97% 19.71x
tvone.tv 1.88% 19.52x
therighthairstyles.com 11.34% 19.17x
catofashions.com 4.17% 18.77x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 0.43% 21.01x
Fashion & Retail 0.04% 17.34x
Women Shoppers 0.26% 16.06x
Teen Hair 1.06% 13.26x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.10% 10.57x
Assorted Topics (Car News, Animals, Viral Media) 0.53% 9.80x
Natural & Healthy Living Researchers 0.10% 8.64x
Dermatology 0.03% 8.38x
Homemade Jewelry & Crafts 0.05% 7.23x
Career Cluster A 0.32% 6.85x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female