Dstillery Audiences

WIG SHOPPERS

Audience Size: 2.8 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 29.73% 30.27x
Budget Grocery Shoppers 23.36% 29.92x
Bed & Bath Shoppers 32.56% 29.63x
Shapewear & Leggings Shoppers 29.57% 28.49x
Retired Assisted Living Shoppers 23.63% 28.30x
Senior Living Center Researchers 23.84% 28.26x
Fragrance Shoppers 30.80% 27.96x
Myrtle Beach Trip Planners 26.19% 27.78x
As Seen on TV Shoppers 27.85% 27.49x
Leather Goods Shoppers 25.55% 27.07x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.02% 1.41x
The Childrens Place 0.04% 1.35x
Mens Wearhouse 0.45% 1.33x
Jos A. Bank Clothiers 0.25% 1.22x
Michael Kors 0.02% 1.20x
J. Crew 0.02% 1.18x
Dressbarn 0.03% 1.16x
Lane Bryant 0.04% 1.14x
Buckle 0.08% 1.11x
Journeys 0.03% 1.10x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 8.16% 121.31x
evawigs.com 1.17% 115.94x
wowafrican.com 2.19% 113.09x
myfirstwig.com 1.58% 107.58x
klaiyihair.com 1.16% 106.24x
howigs.com 1.43% 93.47x
wig.com 2.14% 92.69x
beautyforever.com 1.43% 87.13x
unice.com 3.13% 86.59x
juliahair.com 1.05% 83.39x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 14.18% 35.43x
As Seen On TV Products 0.15% 22.59x
Women Shoppers 21.03% 21.34x
Beach & Intimate Wear 1.53% 18.42x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.85% 17.69x
Hair & Beauty 6.20% 17.13x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.51% 16.76x
Fashion & Retail 29.68% 16.55x
Discount Shopping 5.06% 16.37x
Teen Hair 6.53% 16.20x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female