Dstillery Audiences

WIG SHOPPERS

Audience Size: 4.6 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.6 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Budget Grocery Shoppers.

Interest Composition Index
Budget Grocery Shoppers 33.98% 19.34x
Cold and Flu Prevention Researchers 31.00% 19.17x
Bed & Bath Shoppers 40.21% 19.10x
Myrtle Beach Trip Planners 31.22% 18.99x
Shapewear & Leggings Shoppers 32.84% 18.90x
Dance Clothing Shoppers 34.13% 17.94x
Retired Assisted Living Shoppers 32.56% 17.92x
Home Medical Supplies Shoppers 30.97% 17.55x
Leather Goods Shoppers 30.11% 17.18x
Ancestry Researchers 29.16% 16.79x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.22x
Lane Bryant 0.03% 1.13x
Old Navy 0.06% 1.12x
Aeropostale 0.04% 1.10x
Dressbarn 0.02% 1.08x
Gymboree 0.03% 1.06x
Madewell 0.02% 1.06x
Mens Wearhouse 0.04% 1.03x
Victoria's Secret 0.08% 1.03x
Hollister 0.03% 1.03x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 4.03% 54.09x
wig.com 1.19% 48.01x
wigsis.com 4.36% 39.95x
glamourtress.com 2.15% 38.21x
especiallyyours.com 2.39% 37.45x
metrostyle.com 1.83% 34.87x
wigsdo.com 1.32% 33.83x
blackartdepot.com 1.21% 30.05x
lovelywholesale.com 8.57% 30.02x
getuperica.com 2.76% 29.92x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 6.75% 24.48x
Women Shoppers 14.62% 18.39x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.78% 18.03x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.18% 17.25x
Fashion & Retail 17.72% 16.27x
As Seen On TV Products 0.04% 15.25x
Discount Shopping 1.65% 14.93x
Beach & Intimate Wear 0.46% 14.37x
Hair & Beauty 2.27% 14.18x
Assorted Topics (Car News, Animals, Viral Media) 2.92% 13.84x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female