Dstillery Audiences

WIG SHOPPERS

Audience Size: 3 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Bed & Bath Shoppers.

Interest Composition Index
Bed & Bath Shoppers 31.63% 17.84x
Cold and Flu Prevention Researchers 30.51% 17.72x
Shapewear & Leggings Shoppers 28.93% 16.97x
Budget Grocery Shoppers 23.78% 16.78x
Myrtle Beach Trip Planners 25.79% 16.62x
As Seen on TV Shoppers 28.63% 16.29x
Fragrance Shoppers 32.72% 16.08x
Retired Assisted Living Shoppers 23.64% 16.04x
Leather Goods Shoppers 24.48% 15.93x
Bargain Shopping Researchers 20.51% 15.85x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is The Childrens Place.

Location Composition Index
The Childrens Place 0.06% 1.32x
Aeropostale 0.03% 1.31x
Lane Bryant 0.06% 1.26x
Journeys 0.05% 1.25x
Belk 0.01% 1.24x
American Eagle Outfitters 0.05% 1.22x
Dressbarn 0.05% 1.20x
Mens Wearhouse 0.29% 1.19x
Jos A. Bank Clothiers 0.19% 1.19x
Victoria's Secret 0.09% 1.15x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 6.68% 110.88x
hairvivi.com 1.16% 106.99x
evawigs.com 1.01% 106.14x
wowafrican.com 1.84% 102.79x
myfirstwig.com 1.59% 90.92x
klaiyihair.com 1.08% 90.18x
howigs.com 1.13% 87.21x
beautyforever.com 1.20% 85.09x
wig.com 1.63% 83.44x
unice.com 2.89% 75.56x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 14.38% 30.58x
As Seen On TV Products 0.16% 19.64x
Women Shoppers 20.24% 18.13x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.70% 15.53x
Beach & Intimate Wear 1.70% 15.40x
Hair & Beauty 6.52% 14.57x
Fashion & Retail 29.17% 14.29x
Discount Shopping 5.48% 13.69x
Teen Hair 6.52% 13.57x
Dermatology 6.99% 13.20x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female