Dstillery Audiences

WIG SHOPPERS

Audience Size: 3.8 Million Devices

Explore the Wig Shoppers Audience

Below you'll find more information about the Wig Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.8 million unique devices whose actions qualify for the Wig Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Wig Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wig Shoppers audience is Cold and Flu Prevention Researchers.

Interest Composition Index
Cold and Flu Prevention Researchers 32.62% 23.39x
Budget Grocery Shoppers 28.90% 23.16x
Bed & Bath Shoppers 37.08% 23.07x
Shapewear & Leggings Shoppers 30.82% 21.72x
Retired Assisted Living Shoppers 28.29% 21.45x
Myrtle Beach Trip Planners 29.52% 21.44x
Dance Clothing Shoppers 33.64% 21.38x
As Seen on TV Shoppers 30.80% 20.60x
Leather Goods Shoppers 29.42% 20.59x
Home Medical Supplies Shoppers 27.54% 20.42x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Interest attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wig Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wig Shoppers audience is Belk.

Location Composition Index
Belk 0.02% 1.73x
Mens Wearhouse 0.48% 1.31x
Buckle 0.26% 1.30x
Jos A. Bank Clothiers 0.26% 1.23x
Uniqlo 0.02% 1.19x
White House Black Market 0.30% 1.17x
The Childrens Place 0.10% 1.14x
Topshop 0.02% 1.12x
Aeropostale 0.06% 1.11x
Johnston and Murphy 0.37% 1.06x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Location attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wig Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wig Shoppers audience is paulayoung.com.

Website Composition Index
paulayoung.com 4.50% 62.63x
hairvivi.com 1.05% 62.27x
wowafrican.com 1.07% 62.11x
unice.com 1.67% 53.95x
wig.com 1.39% 53.18x
shyfull.com 1.16% 45.28x
wigsis.com 5.04% 45.16x
glamourtress.com 2.67% 41.68x
especiallyyours.com 2.73% 40.27x
wendyshow.com 1.43% 40.06x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Web attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wig Shoppers audience is African-American Hair.

Content Affinity Composition Index
African-American Hair 9.41% 25.18x
Women Shoppers 17.85% 17.47x
As Seen On TV Products 0.10% 16.98x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.88% 16.76x
Beach & Intimate Wear 0.89% 15.34x
Fashion & Retail 24.22% 15.05x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.33% 14.89x
Hair & Beauty 4.05% 14.28x
Discount Shopping 3.37% 14.09x
Teen Hair 5.18% 13.83x
Composition Percentage: The overlap percentage between the Wig Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Wig Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wig Shoppers audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female