Dstillery Audiences

WINE LOVERS

Audience Size: 3.5 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 62.61% 50.90x
Luxury Second Home Owners 56.49% 47.45x
Mens Fitness Publication Readers 54.80% 45.82x
Home Design Enthusiasts 58.08% 45.72x
Healthy Eaters 59.42% 45.18x
Home Custom Bedroom Decorators 52.64% 45.05x
Custom Home Lighting Shoppers 52.63% 45.04x
Nutrition Conscious Eaters 59.28% 44.96x
Women's Fitness Enthusiasts 54.55% 44.61x
Cholesterol Researchers 52.23% 43.91x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.33x
Bonobos 0.17% 2.04x
Patagonia 0.02% 1.79x
Topshop 0.03% 1.61x
Jos A. Bank Clothiers 0.42% 1.59x
Intermix 0.01% 1.52x
Madewell 0.02% 1.50x
REI 0.02% 1.41x
Johnston and Murphy 0.75% 1.40x
White House Black Market 0.48% 1.39x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is food52.com.

Website Composition Index
food52.com 3.62% 47.74x
winespectator.com 2.47% 40.66x
matchingfoodandwine.com 1.64% 40.35x
cooksillustrated.com 1.67% 39.27x
honestcooking.com 2.81% 38.85x
101cookbooks.com 3.97% 37.29x
wholefoodsmarket.com 1.86% 35.99x
slice.seriouseats.com 1.21% 35.96x
cupcakesandcashmere.com 4.01% 35.34x
italianfoodforever.com 1.49% 35.11x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.19% 21.77x
Mysticism 0.33% 18.17x
Feminism 1.30% 17.60x
Local & Travel England - East Midlands 0.28% 17.34x
Food Cluster 3.26% 17.33x
Vegetarian Diet 17.63% 16.86x
Nutrition & Diabetic Living 1.22% 16.83x
London Tourism & Events 0.32% 16.71x
Mail Order Food 1.69% 16.36x
Wine, Liquor & Mixology 12.91% 16.18x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female