Dstillery Audiences

WINE LOVERS

Audience Size: 1.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 65.17% 134.79x
Cholesterol Researchers 59.43% 130.30x
Luxury Second Home Owners 59.25% 129.42x
Home Custom Bedroom Decorators 58.89% 126.04x
Custom Home Lighting Shoppers 58.89% 126.04x
Mens Fitness Publication Readers 56.55% 125.66x
Home Design Enthusiasts 60.32% 124.77x
Women’s Lifestyle Blogs Researchers 57.45% 124.57x
Nutrition Conscious Eaters 65.17% 122.82x
Women's Fitness Enthusiasts 59.61% 120.50x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Old Navy.

Location Composition Index
Old Navy 0.02% 1.86x
Carhartt 0.02% 0.25x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is finecooking.com.

Website Composition Index
finecooking.com 5.21% 44.89x
manrepeller.com 5.73% 41.63x
maravipost.com 1.04% 41.10x
tasteatlas.com 6.12% 40.62x
tatler.com 1.09% 38.36x
japantoday.com 1.70% 37.13x
metalheadzone.com 2.58% 34.19x
thisisinsider.com 4.03% 33.13x
thefinancialdiet.com 1.88% 32.99x
geek.com 5.15% 32.83x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.75% 42.72x
Ireland Cluster 10.23% 36.60x
Consumer Packaged Goods 22.44% 32.35x
Female Lifestyle Content Readers 5.92% 30.17x
Collectibles - Toys & Collectibles 15.80% 30.09x
Wine, Liquor & Mixology 15.98% 29.59x
Canada Consumer Product Cluster 5.21% 29.39x
Travel Adventure 7.90% 29.14x
London Tourism & Events 0.14% 28.62x
Dating & Relationships 11.49% 28.48x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female