Dstillery Audiences

WINE LOVERS

Audience Size: 4 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 62.61% 44.27x
Luxury Second Home Owners 58.06% 40.18x
Mens Fitness Publication Readers 56.27% 39.23x
Home Design Enthusiasts 59.11% 39.20x
Nutrition Conscious Eaters 59.38% 39.11x
Healthy Eaters 58.49% 38.95x
Women's Fitness Enthusiasts 55.54% 38.85x
Gourmet Food & Wine Researchers 55.87% 38.19x
Custom Home Lighting Shoppers 56.60% 37.89x
Home Custom Bedroom Decorators 56.61% 37.87x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 1.76x
Ann Taylor 0.02% 1.64x
American Apparel 0.04% 1.61x
Columbia 0.01% 1.58x
REI 0.02% 1.57x
Patagonia 0.01% 1.54x
Lululemon 0.05% 1.46x
Urban Outfitters 0.05% 1.45x
Club Monaco 0.01% 1.40x
Madewell 0.03% 1.37x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is food52.com.

Website Composition Index
food52.com 2.03% 37.80x
winespectator.com 1.59% 35.05x
honestcooking.com 2.14% 30.77x
finedininglovers.com 1.82% 30.66x
matchingfoodandwine.com 1.32% 30.62x
cooksillustrated.com 1.07% 29.37x
plantbasednews.org 1.45% 27.75x
joyofkosher.com 1.20% 27.49x
feedmephoebe.com 1.07% 27.02x
wholefoodsmarket.com 1.12% 26.72x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 3.93% 20.91x
Feminism 1.06% 17.85x
Mysticism 0.32% 16.94x
Food Cluster 2.50% 16.57x
Local & Travel England - East Midlands 0.31% 16.39x
Consumer Packaged Goods 14.05% 15.94x
London Tourism & Events 0.27% 15.70x
Nutrition & Diabetic Living 1.01% 15.35x
Assorted Topics (Television, Origami, Men's Health) 1.38% 15.32x
Wine, Liquor & Mixology 12.20% 15.30x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female