Explore the Wine Lovers Audience
Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Wine Lovers audience.
INTERESTS
The Wine Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 62.61% | 44.27x |
| Luxury Second Home Owners | 58.06% | 40.18x |
| Mens Fitness Publication Readers | 56.27% | 39.23x |
| Home Design Enthusiasts | 59.11% | 39.20x |
| Nutrition Conscious Eaters | 59.38% | 39.11x |
| Healthy Eaters | 58.49% | 38.95x |
| Women's Fitness Enthusiasts | 55.54% | 38.85x |
| Gourmet Food & Wine Researchers | 55.87% | 38.19x |
| Custom Home Lighting Shoppers | 56.60% | 37.89x |
| Home Custom Bedroom Decorators | 56.61% | 37.87x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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APPAREL RETAILERS
The Wine Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine Lovers audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 0.02% | 1.76x |
| Ann Taylor | 0.02% | 1.64x |
| American Apparel | 0.04% | 1.61x |
| Columbia | 0.01% | 1.58x |
| REI | 0.02% | 1.57x |
| Patagonia | 0.01% | 1.54x |
| Lululemon | 0.05% | 1.46x |
| Urban Outfitters | 0.05% | 1.45x |
| Club Monaco | 0.01% | 1.40x |
| Madewell | 0.03% | 1.37x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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WEBSITES
The Wine Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine Lovers audience is food52.com.
| Website | Composition | Index |
| food52.com | 2.03% | 37.80x |
| winespectator.com | 1.59% | 35.05x |
| honestcooking.com | 2.14% | 30.77x |
| finedininglovers.com | 1.82% | 30.66x |
| matchingfoodandwine.com | 1.32% | 30.62x |
| cooksillustrated.com | 1.07% | 29.37x |
| plantbasednews.org | 1.45% | 27.75x |
| joyofkosher.com | 1.20% | 27.49x |
| feedmephoebe.com | 1.07% | 27.02x |
| wholefoodsmarket.com | 1.12% | 26.72x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 3.93% | 20.91x |
| Feminism | 1.06% | 17.85x |
| Mysticism | 0.32% | 16.94x |
| Food Cluster | 2.50% | 16.57x |
| Local & Travel England - East Midlands | 0.31% | 16.39x |
| Consumer Packaged Goods | 14.05% | 15.94x |
| London Tourism & Events | 0.27% | 15.70x |
| Nutrition & Diabetic Living | 1.01% | 15.35x |
| Assorted Topics (Television, Origami, Men's Health) | 1.38% | 15.32x |
| Wine, Liquor & Mixology | 12.20% | 15.30x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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DEMOGRAPHICS
The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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