Dstillery Audiences

WINE LOVERS

Audience Size: 3.1 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 61.49% 52.66x
Luxury Second Home Owners 57.08% 46.90x
Nutrition Conscious Eaters 58.85% 46.64x
Home Design Enthusiasts 58.02% 46.04x
Mens Fitness Publication Readers 56.52% 45.81x
Home Custom Bedroom Decorators 56.44% 45.42x
Custom Home Lighting Shoppers 56.44% 45.42x
Healthy Eaters 57.65% 45.38x
Women's Fitness Enthusiasts 56.29% 45.08x
Gourmet Food & Wine Researchers 54.92% 44.58x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is LOFT.

Location Composition Index
LOFT 0.01% 1.51x
Old Navy 0.02% 1.48x
Carhartt 0.13% 1.18x
Victoria's Secret 0.01% 0.94x
Mens Wearhouse 0.01% 0.86x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is winespectator.com.

Website Composition Index
winespectator.com 1.50% 40.18x
matchingfoodandwine.com 1.24% 38.05x
food52.com 2.03% 36.22x
finedininglovers.com 1.52% 34.45x
honestcooking.com 2.31% 32.99x
joyofkosher.com 1.10% 31.43x
growlermag.com 1.60% 29.39x
masondixonknitting.com 1.13% 28.51x
star2.com 1.28% 28.33x
greatbritishchefs.com 1.03% 27.99x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.22% 23.68x
London Tourism & Events 0.31% 22.27x
Food Cluster 1.85% 20.59x
Consumer Packaged Goods 14.44% 19.45x
European Museums, Restaurants & Events 2.19% 18.99x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.07% 18.61x
Feminism 0.99% 18.28x
Wine, Liquor & Mixology 12.60% 18.22x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.43% 18.20x
Assorted Topics (Television, Origami, Men's Health) 1.91% 17.89x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female