Dstillery Audiences

WINE LOVERS

Audience Size: 756.7 Thousand Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 756.7 thousand unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Pre-Measured Grocery Shoppers.

Interest Composition Index
Pre-Measured Grocery Shoppers 65.09% 114.97x
Healthy Eaters 60.72% 110.21x
Home Design and Living Publication Readers 20.00% 100.26x
Nutrition Conscious Eaters 46.75% 85.86x
Home Kitchen Chefs 47.71% 84.57x
Gourmet Food & Wine Researchers 40.39% 82.31x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 19.03% 80.17x
Gin Enthusiasts 22.93% 80.12x
Luxury Athletic Footwear Shoppers 22.99% 78.76x
Luxury Fitness Shoppers 22.99% 78.76x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Mens Wearhouse.

Location Composition Index
Mens Wearhouse 0.02% 1.62x
Talbots 0.02% 1.61x
Michael Kors 0.01% 1.46x
Lululemon 0.01% 1.45x
Dressbarn 0.01% 1.32x
White House Black Market 0.01% 1.10x
H&M 0.01% 1.08x
Gymboree 0.02% 1.02x
American Eagle Outfitters 0.01% 1.01x
Zumiez 0.02% 0.95x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is the-pasta-project.com.

Website Composition Index
the-pasta-project.com 1.52% 68.03x
italianfoodforever.com 2.20% 64.88x
dinnerwithjulie.com 1.54% 63.02x
easypeasyfoodie.com 1.39% 61.10x
sugarlovespices.com 1.08% 60.77x
wokandkin.com 1.55% 60.46x
thefirstmess.com 1.80% 60.24x
siftandsimmer.com 1.03% 60.19x
nigella.com 3.23% 58.74x
eatlittlebird.com 1.01% 57.64x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.30% 41.92x
Canada Shopping - Kitchenware 0.42% 37.54x
Assorted Topics (Family, Household Wellness, The Beach) 21.11% 34.22x
Canada Consumer Product Cluster 1.67% 33.84x
Cakes & Sweets 0.63% 32.88x
Vegetarian Diet 9.80% 32.04x
Wine, Liquor & Mixology 10.43% 27.80x
Low Carb Diets 4.41% 25.27x
Vancouver British Columbia Research Cluster 2.53% 25.25x
Stay at Home Mom 26.16% 24.93x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female