Dstillery Audiences

WINE LOVERS

Audience Size: 2.8 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 55.79% 78.09x
Luxury Second Home Owners 48.78% 73.04x
Healthy Eaters 54.09% 69.85x
Nutrition Conscious Eaters 54.01% 69.76x
Home Custom Bedroom Decorators 44.93% 67.10x
Custom Home Lighting Shoppers 44.96% 66.94x
Home Kitchen Chefs 53.28% 65.83x
Home Design Enthusiasts 49.68% 65.23x
Gourmet Food & Wine Researchers 52.17% 65.02x
Mens Fitness Publication Readers 45.41% 64.78x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.71x
Everlane 0.02% 2.38x
Bonobos 0.17% 2.19x
Club Monaco 0.04% 1.94x
The North Face 0.04% 1.61x
Uniqlo 0.04% 1.60x
Madewell 0.06% 1.58x
American Apparel 0.07% 1.57x
Free People 0.04% 1.56x
Urban Outfitters 0.10% 1.56x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.04% 44.18x
food52.com 5.61% 40.77x
dinneralovestory.com 1.03% 37.98x
matchingfoodandwine.com 2.15% 36.15x
cooksillustrated.com 2.56% 34.81x
101cookbooks.com 4.78% 34.75x
amuse-your-bouche.com 1.10% 33.30x
departures.com 1.20% 33.11x
cb2.com 1.03% 33.06x
italianfoodforever.com 1.90% 32.55x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 6.40% 27.50x
Mysticism 0.50% 23.39x
Assorted Topics (Family, Household Wellness, The Beach) 10.24% 21.84x
London Tourism & Events 0.54% 21.76x
European Museums, Restaurants & Events 5.15% 21.73x
Feminism 1.95% 21.58x
San Francisco Tourism 3.20% 21.39x
Mail Order Food 3.26% 20.85x
Assorted Topics (Television, Origami, Men's Health) 0.24% 20.78x
Food Cluster 5.68% 20.76x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female