Dstillery Audiences

WINE LOVERS

Audience Size: 2.8 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 61.03% 53.23x
Custom Home Lighting Shoppers 54.06% 48.31x
Home Custom Bedroom Decorators 54.06% 48.31x
Luxury Second Home Owners 55.27% 47.76x
Nutrition Conscious Eaters 59.40% 47.57x
Mens Fitness Publication Readers 54.55% 47.02x
Cholesterol Researchers 50.10% 47.02x
Home Design Enthusiasts 56.20% 46.96x
Women's Fitness Enthusiasts 54.61% 46.49x
Healthy Eaters 58.64% 46.23x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Chicos.

Location Composition Index
Chicos 0.01% 1.36x
Old Navy 0.02% 1.32x
Victoria's Secret 0.01% 1.30x
Carhartt 0.17% 1.18x
Maurices 0.01% 1.10x
The Childrens Place 0.01% 1.08x
Mens Wearhouse 0.01% 1.07x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is winespectator.com.

Website Composition Index
winespectator.com 1.15% 42.56x
finedininglovers.com 1.08% 36.96x
growlermag.com 1.38% 33.54x
star2.com 1.08% 31.87x
honestcooking.com 2.34% 29.59x
ediblecommunities.com 1.33% 29.40x
retailwire.com 1.02% 29.35x
ifoodblogger.com 1.09% 28.58x
lodgemfg.com 1.03% 28.57x
care2.com 1.82% 27.95x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.12% 22.70x
Travel, Food, Fashion & Fitness 5.82% 21.34x
Food Cluster 1.19% 19.88x
European Museums, Restaurants & Events 1.65% 19.63x
London Tourism & Events 0.23% 19.36x
Men's Dress Shirt Shopping 0.56% 18.59x
Assorted Topics (Television, Origami, Men's Health) 1.87% 18.16x
Bags & Luggage 1.93% 17.60x
Consumer Packaged Goods 18.53% 17.56x
Wine, Liquor & Mixology 14.81% 17.49x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female