Dstillery Audiences

WINE LOVERS

Audience Size: 502.9 Thousand Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 502.9 thousand unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 59.23% 66.56x
Home Custom Bedroom Decorators 49.03% 61.71x
Custom Home Lighting Shoppers 49.03% 61.70x
Cholesterol Researchers 52.00% 59.35x
Mens Fitness Publication Readers 55.63% 59.30x
Home Design Enthusiasts 55.60% 57.87x
Luxury Second Home Owners 54.45% 57.41x
Nutrition Conscious Eaters 59.16% 57.28x
Women's Fitness Enthusiasts 55.90% 56.41x
Women’s Lifestyle Blogs Researchers 55.94% 55.42x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Carhartt.

Location Composition Index
Carhartt 0.04% 0.82x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is finecooking.com.

Website Composition Index
finecooking.com 4.67% 62.94x
manrepeller.com 5.00% 55.63x
japantoday.com 1.44% 47.44x
geniuskitchen.com 2.67% 44.78x
metalheadzone.com 2.29% 44.12x
tasteatlas.com 5.92% 42.66x
allkpop.com 3.17% 42.14x
geek.com 4.13% 42.02x
thefinancialdiet.com 1.69% 41.76x
androidpolice.com 4.81% 41.33x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.13% 34.46x
Food Cluster 0.16% 25.85x
Perfume, Makeup & Cosmetics 0.42% 23.44x
Mysticism 0.19% 23.06x
Marijuana 0.07% 22.75x
Travel, Food, Fashion & Fitness 3.64% 22.63x
Ireland Cluster 7.94% 21.70x
Environmental Conservation 0.08% 21.19x
Canada Consumer Product Cluster 5.25% 20.64x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 20.53x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female