Dstillery Audiences

WINE LOVERS

Audience Size: 1.7 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 55.24% 67.52x
Home Custom Bedroom Decorators 44.29% 63.55x
Custom Home Lighting Shoppers 44.29% 63.54x
Cholesterol Researchers 47.85% 60.51x
Home Design Enthusiasts 52.93% 59.24x
Nutrition Conscious Eaters 54.18% 59.13x
Mens Fitness Publication Readers 54.36% 58.90x
Luxury Second Home Owners 53.29% 57.62x
Women’s Lifestyle Blogs Researchers 54.62% 57.06x
Women's Fitness Enthusiasts 52.17% 56.70x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 2.67x
Hollister 0.02% 1.61x
Express 0.02% 1.54x
J. Crew 0.01% 1.50x
White House Black Market 0.02% 1.28x
Banana Republic 0.02% 1.23x
Chicos 0.02% 1.20x
LOFT 0.02% 1.19x
Gymboree 0.01% 1.14x
The Childrens Place 0.02% 1.12x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is finecooking.com.

Website Composition Index
finecooking.com 2.05% 66.32x
manrepeller.com 2.34% 60.92x
allkpop.com 1.60% 45.55x
arynews.tv 1.59% 44.81x
androidpolice.com 1.48% 41.85x
cupcakesandcashmere.com 4.18% 41.06x
geek.com 1.12% 40.92x
foodnetwork.ca 6.31% 39.54x
dimitrasdishes.com 1.65% 39.27x
betches.com 1.35% 38.82x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Environmental Conservation.

Content Affinity Composition Index
Environmental Conservation 0.09% 24.17x
Travel, Food, Fashion & Fitness 3.33% 24.02x
Perfume, Makeup & Cosmetics 0.43% 23.78x
Canada Consumer Product Cluster 3.60% 23.66x
Assorted Topics (Television, Origami, Men's Health) 1.52% 21.37x
Local & Travel England - East Midlands 0.15% 21.23x
Ireland Cluster 5.94% 21.19x
Mysticism 0.09% 20.80x
Australia & New Zealand Media 2.45% 19.95x
Canada Shopping - General Commerce 0.17% 19.87x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female