Dstillery Audiences

WINE LOVERS

Audience Size: 1.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Pre-Measured Grocery Shoppers.

Interest Composition Index
Pre-Measured Grocery Shoppers 65.11% 95.57x
Gourmet Food & Wine Researchers 47.67% 75.75x
Home Kitchen Chefs 46.81% 71.76x
Cooking Show Fans 41.90% 68.62x
Nutrition Conscious Eaters 40.70% 67.44x
Healthy Eaters 42.72% 66.54x
Italian Food Enthusiasts 44.95% 66.21x
Home Design and Living Publication Readers 29.37% 63.15x
Thanksgiving Meal Planners 48.32% 59.96x
Thanksgiving Turkey/Sides/Dessert Recipe Researchers 25.87% 55.90x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Lane Bryant.

Location Composition Index
Lane Bryant 0.01% 1.51x
Gap 0.01% 1.28x
Old Navy 0.02% 1.13x
Mens Wearhouse 0.02% 1.07x
Victoria's Secret 0.02% 0.99x
Carhartt 0.09% 0.85x
Journeys 0.01% 0.84x
Maurices 0.01% 0.56x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is the-pasta-project.com.

Website Composition Index
the-pasta-project.com 1.46% 51.63x
italianfoodforever.com 2.28% 48.89x
blossomtostem.net 1.06% 47.92x
wokandkin.com 1.36% 45.15x
theoriginaldish.com 1.20% 44.64x
itsnotcomplicatedrecipes.com 1.52% 44.42x
glebekitchen.com 1.22% 44.25x
justalittlebitofbacon.com 1.49% 44.03x
dimitrasdishes.com 1.83% 43.39x
nigella.com 3.40% 43.21x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Vegans & Animal Welfare.

Content Affinity Composition Index
Vegans & Animal Welfare 0.30% 26.23x
Canada Consumer Product Cluster 1.53% 23.88x
Assorted Topics (Family, Household Wellness, The Beach) 20.64% 23.42x
Canada Shopping - Kitchenware 0.39% 23.31x
Grilling 0.59% 23.10x
Vegetarian Diet 9.13% 22.00x
Wine, Liquor & Mixology 11.07% 20.73x
Stay at Home Mom 25.37% 18.71x
Cooking Recipe & Ingredient Researchers 53.15% 18.52x
Low Carb Diets 3.56% 18.51x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female