Dstillery Audiences

WINE LOVERS

Audience Size: 5.4 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 33.71% 26.96x
Nutrition Conscious Eaters 36.03% 26.68x
Healthy Eaters 35.60% 26.63x
Home Kitchen Chefs 35.78% 26.24x
Custom Home Lighting Shoppers 34.65% 25.10x
Home Custom Bedroom Decorators 34.65% 25.10x
Mens Fitness Publication Readers 30.24% 24.78x
Women's Fitness Enthusiasts 30.66% 24.64x
Gourmet Food & Wine Researchers 37.94% 24.36x
Luxury Fitness Shoppers 35.87% 24.31x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is LL Bean.

Location Composition Index
LL Bean 0.01% 1.83x
Everlane 0.01% 1.79x
Patagonia 0.03% 1.78x
American Apparel 0.07% 1.78x
Club Monaco 0.02% 1.76x
Levi Strauss 0.02% 1.73x
Columbia 0.02% 1.64x
Free People 0.04% 1.64x
Zara 0.05% 1.63x
Intermix 0.02% 1.59x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.03% 43.98x
matchingfoodandwine.com 1.51% 37.87x
cb2.com 1.25% 36.27x
cooksillustrated.com 2.33% 36.19x
food52.com 5.53% 36.18x
davidlebovitz.com 4.33% 35.97x
101cookbooks.com 3.31% 35.97x
beautyeditor.ca 1.14% 35.50x
gilt.com 1.04% 35.42x
worldmarket.com 2.98% 34.86x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 3.37% 14.38x
Assorted Topics (Family, Household Wellness, The Beach) 5.04% 13.90x
Washington D.C. Hotels 0.03% 13.77x
Feminism 1.34% 13.53x
San Francisco Tourism 2.55% 13.09x
European Museums, Restaurants & Events 3.73% 12.41x
Food Cluster 4.21% 12.21x
London Tourism & Events 0.35% 12.19x
Vegetarian Diet 16.90% 12.06x
Nutrition & Diabetic Living 0.99% 12.05x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female