Explore the Wine Lovers Audience
Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Wine Lovers audience.
INTERESTS
The Wine Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.
| Interest | Composition | Index |
| Home Design and Living Publication Readers | 63.12% | 53.72x |
| Luxury Second Home Owners | 57.80% | 49.55x |
| Mens Fitness Publication Readers | 55.89% | 48.66x |
| Home Design Enthusiasts | 59.16% | 48.59x |
| Home Custom Bedroom Decorators | 52.19% | 48.36x |
| Custom Home Lighting Shoppers | 52.19% | 48.31x |
| Nutrition Conscious Eaters | 59.13% | 48.07x |
| Healthy Eaters | 59.80% | 47.56x |
| Cholesterol Researchers | 52.84% | 47.21x |
| Women's Fitness Enthusiasts | 56.56% | 47.00x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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APPAREL RETAILERS
The Wine Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine Lovers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 2.30x |
| Bonobos | 0.01% | 1.64x |
| Madewell | 0.03% | 1.62x |
| Lululemon | 0.04% | 1.57x |
| American Apparel | 0.03% | 1.49x |
| The North Face | 0.02% | 1.49x |
| Urban Outfitters | 0.04% | 1.47x |
| Uniqlo | 0.02% | 1.45x |
| Tommy Bahama | 0.01% | 1.42x |
| Free People | 0.02% | 1.39x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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WEBSITES
The Wine Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine Lovers audience is food52.com.
| Website | Composition | Index |
| food52.com | 2.70% | 50.01x |
| winespectator.com | 2.01% | 44.77x |
| honestcooking.com | 2.49% | 40.64x |
| matchingfoodandwine.com | 1.56% | 38.51x |
| cooksillustrated.com | 1.40% | 37.99x |
| nylon.com | 1.06% | 36.20x |
| wholefoodsmarket.com | 1.52% | 35.72x |
| slice.seriouseats.com | 1.14% | 35.47x |
| moneyish.com | 1.10% | 35.38x |
| finedininglovers.com | 2.39% | 35.33x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.
| Content Affinity | Composition | Index |
| Travel, Food, Fashion & Fitness | 4.06% | 23.71x |
| Mysticism | 0.31% | 19.79x |
| Local & Travel England - East Midlands | 0.28% | 18.93x |
| Food Cluster | 2.80% | 18.65x |
| Feminism | 1.12% | 18.33x |
| Consumer Packaged Goods | 14.30% | 17.81x |
| Nutrition & Diabetic Living | 1.09% | 17.58x |
| Wine, Liquor & Mixology | 12.26% | 17.29x |
| Vegetarian Diet | 17.61% | 17.22x |
| Assorted Topics (Television, Origami, Men's Health) | 0.94% | 17.17x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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DEMOGRAPHICS
The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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