Dstillery Audiences

WINE LOVERS

Audience Size: 5.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 36.03% 25.16x
Luxury Second Home Owners 31.96% 24.95x
Healthy Eaters 35.68% 24.92x
Gourmet Food & Wine Researchers 35.69% 24.33x
Home Kitchen Chefs 37.05% 24.30x
Mens Fitness Publication Readers 29.10% 22.52x
Home Design Enthusiasts 33.19% 22.31x
Women's Fitness Enthusiasts 30.38% 22.12x
Cholesterol Researchers 28.68% 21.65x
Cooking Show Fans 35.42% 21.39x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Everlane.

Location Composition Index
Everlane 0.00% 1.85x
Patagonia 0.01% 1.70x
Joe's Jeans 0.01% 1.53x
Urban Outfitters 0.06% 1.49x
Intermix 0.01% 1.42x
Supreme 0.00% 1.41x
Lorna Jane 0.01% 1.41x
REI 0.02% 1.39x
American Apparel 0.03% 1.36x
Madewell 0.02% 1.36x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is matchingfoodandwine.com.

Website Composition Index
matchingfoodandwine.com 1.56% 37.47x
stridenation.com 1.08% 34.89x
cooksillustrated.com 2.69% 34.62x
finecooking.com 4.58% 33.98x
101cookbooks.com 3.32% 33.81x
klwines.com 1.59% 33.22x
italianfoodforever.com 1.35% 32.86x
davidlebovitz.com 4.56% 32.80x
cb2.com 1.60% 32.37x
departures.com 1.16% 31.99x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.51% 13.64x
Travel, Food, Fashion & Fitness 3.13% 13.06x
Feminism 1.38% 12.66x
San Francisco Tourism 2.73% 11.94x
European Museums, Restaurants & Events 3.90% 11.78x
Vegetarian Diet 16.33% 11.34x
Washington D.C. Hotels 0.03% 11.28x
London Tourism & Events 0.38% 11.01x
Food Cluster 4.38% 10.94x
Cooking Recipe & Ingredient Researchers 38.78% 10.63x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female