Dstillery Audiences

WINE LOVERS

Audience Size: 2.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 63.63% 62.15x
Custom Home Lighting Shoppers 55.84% 58.76x
Home Custom Bedroom Decorators 55.84% 58.75x
Cholesterol Researchers 51.25% 58.62x
Mens Fitness Publication Readers 53.72% 58.54x
Luxury Second Home Owners 57.14% 57.48x
Home Design Enthusiasts 59.05% 56.20x
Women’s Lifestyle Blogs Researchers 53.24% 55.49x
Nutrition Conscious Eaters 62.18% 55.33x
Women's Fitness Enthusiasts 58.65% 54.99x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Forever 21.

Location Composition Index
Forever 21 0.01% 2.37x
Gap 0.02% 2.10x
Dressbarn 0.01% 1.55x
Buckle 0.01% 1.52x
Banana Republic 0.01% 1.51x
White House Black Market 0.01% 1.43x
Mens Wearhouse 0.02% 1.30x
Lane Bryant 0.01% 1.28x
Victoria's Secret 0.02% 1.27x
The Childrens Place 0.02% 1.25x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is growlermag.com.

Website Composition Index
growlermag.com 1.23% 32.46x
finecooking.com 11.88% 29.00x
ediblecommunities.com 1.09% 28.23x
honestcooking.com 2.15% 27.90x
care2.com 1.43% 27.15x
seattlemet.com 1.37% 26.61x
theparisreview.org 1.83% 26.33x
cupcakesandcashmere.com 6.15% 26.22x
archaeology.org 1.19% 26.04x
connexionfrance.com 1.84% 26.02x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is European Museums, Restaurants & Events.

Content Affinity Composition Index
European Museums, Restaurants & Events 1.53% 23.28x
Men's Dress Shirt Shopping 0.40% 22.72x
San Francisco Tourism 0.39% 22.38x
Feminism 1.01% 22.33x
Food Cluster 0.87% 21.04x
Travel, Food, Fashion & Fitness 5.70% 21.04x
Higher-End Fashion Brands 0.23% 20.22x
London Tourism & Events 0.27% 20.16x
Assorted Topics (Television, Origami, Men's Health) 2.01% 20.05x
Vegans & Animal Welfare 2.44% 19.54x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female