Dstillery Audiences

WINE LOVERS

Audience Size: 2.6 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 34.27% 38.30x
Nutrition Conscious Eaters 36.99% 37.69x
Healthy Eaters 36.84% 37.68x
Home Kitchen Chefs 36.58% 36.50x
Home Custom Bedroom Decorators 32.95% 35.72x
Women's Fitness Enthusiasts 31.59% 35.29x
Mens Fitness Publication Readers 31.86% 35.17x
Custom Home Lighting Shoppers 33.79% 34.62x
Luxury Fitness Shoppers 34.39% 34.56x
Luxury Athletic Footwear Shoppers 34.40% 34.35x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.36% 1.44x
Mens Wearhouse 0.51% 1.25x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.22% 51.99x
dinneralovestory.com 1.13% 51.20x
food52.com 7.06% 50.98x
vietworldkitchen.com 1.14% 47.97x
matchingfoodandwine.com 2.19% 47.12x
101cookbooks.com 4.68% 46.66x
cooksillustrated.com 2.94% 45.78x
gilt.com 1.22% 45.48x
cb2.com 1.44% 45.23x
beautyeditor.ca 1.32% 44.93x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 3.67% 16.58x
Assorted Topics (Family, Household Wellness, The Beach) 5.52% 15.01x
San Francisco Tourism 2.33% 14.66x
European Museums, Restaurants & Events 3.53% 14.18x
Food Cluster 4.03% 13.94x
Mail Order Food 2.54% 13.73x
Vegetarian Diet 17.32% 13.73x
Wine, Liquor & Mixology 13.85% 13.60x
Cooking Recipe & Ingredient Researchers 38.33% 13.34x
Men's Dress Shirt Shopping 1.54% 13.21x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female