Explore the Wine Lovers Audience
Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Wine Lovers audience.
INTERESTS
The Wine Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine Lovers audience is Nutrition Conscious Eaters.
| Interest | Composition | Index |
| Nutrition Conscious Eaters | 36.18% | 23.97x |
| Healthy Eaters | 35.90% | 23.64x |
| Luxury Second Home Owners | 31.50% | 23.62x |
| Home Kitchen Chefs | 37.88% | 23.31x |
| Gourmet Food & Wine Researchers | 37.25% | 22.69x |
| Cooking Show Fans | 34.70% | 21.40x |
| Mens Fitness Publication Readers | 27.40% | 21.20x |
| Home Design Enthusiasts | 33.51% | 20.97x |
| Women's Fitness Enthusiasts | 29.22% | 20.83x |
| Cholesterol Researchers | 27.20% | 20.51x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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APPAREL RETAILERS
The Wine Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine Lovers audience is Patagonia.
| Location | Composition | Index |
| Patagonia | 0.01% | 1.78x |
| American Apparel | 0.04% | 1.65x |
| REI | 0.02% | 1.56x |
| Madewell | 0.02% | 1.55x |
| Free People | 0.02% | 1.54x |
| Columbia | 0.01% | 1.52x |
| Lorna Jane | 0.01% | 1.51x |
| Ann Taylor | 0.02% | 1.50x |
| Urban Outfitters | 0.05% | 1.47x |
| Uniqlo | 0.01% | 1.45x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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WEBSITES
The Wine Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine Lovers audience is mfgday.com.
| Website | Composition | Index |
| mfgday.com | 0.07% | 63.81x |
| winbuzzer.com | 0.08% | 61.26x |
| arcgames.com | 0.09% | 58.22x |
| kenswineguide.com | 0.10% | 56.58x |
| wineexpress.com | 0.11% | 52.73x |
| winemag.com | 0.23% | 52.60x |
| basketsession.com | 0.09% | 50.91x |
| cellartours.com | 0.09% | 49.62x |
| liveonlineradio.net | 0.09% | 48.77x |
| capbeauty.com | 0.06% | 48.65x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine Lovers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).
| Content Affinity | Composition | Index |
| Assorted Topics #11347 (Family, Household Wellness, The Beach) | 3.59% | 13.68x |
| Travel, Food, Fashion & Fitness | 2.80% | 12.66x |
| Feminism | 1.39% | 12.26x |
| Vegetarian Diet | 14.95% | 11.44x |
| European Museums, Restaurants & Events | 3.94% | 11.32x |
| San Francisco Tourism | 2.77% | 11.32x |
| Mail Order Food | 2.55% | 11.25x |
| Cooking Recipe & Ingredient Researchers | 36.53% | 10.87x |
| Wine, Liquor & Mixology | 14.01% | 10.66x |
| Food Cluster | 4.24% | 10.38x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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DEMOGRAPHICS
The Wine Lovers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999
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