Dstillery Audiences

WINE LOVERS

Audience Size: 2.1 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 57.79% 41.56x
Healthy Eaters 54.53% 38.61x
Nutrition Conscious Eaters 54.56% 38.18x
Luxury Second Home Owners 50.78% 38.09x
Home Kitchen Chefs 52.94% 37.46x
Home Custom Bedroom Decorators 46.23% 36.55x
Custom Home Lighting Shoppers 46.31% 36.15x
Gourmet Food & Wine Researchers 53.38% 36.00x
Home Design Enthusiasts 52.05% 35.99x
Women's Fitness Enthusiasts 47.18% 34.41x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.56x
Intermix 0.02% 2.22x
Everlane 0.01% 2.21x
Patagonia 0.04% 2.14x
Bonobos 0.11% 1.90x
REI 0.03% 1.58x
Levi Strauss 0.03% 1.55x
Free People 0.05% 1.52x
Jos A. Bank Clothiers 0.49% 1.52x
Uniqlo 0.03% 1.50x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.39% 51.31x
food52.com 7.20% 49.74x
vietworldkitchen.com 1.23% 48.90x
dinneralovestory.com 1.25% 47.95x
matchingfoodandwine.com 2.60% 44.60x
101cookbooks.com 5.60% 43.68x
cooksillustrated.com 3.19% 42.58x
beautyeditor.ca 1.24% 40.97x
cb2.com 1.33% 40.46x
italianfoodforever.com 2.21% 40.28x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.86% 19.83x
Mysticism 0.53% 17.13x
Assorted Topics (Family, Household Wellness, The Beach) 9.00% 15.97x
European Museums, Restaurants & Events 4.12% 15.92x
Local & Travel England - East Midlands 0.41% 15.41x
San Francisco Tourism 2.85% 15.24x
Vegetarian Diet 24.56% 14.86x
Mail Order Food 3.20% 14.82x
Feminism 1.75% 14.78x
Food Cluster 5.64% 14.67x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female