Dstillery Audiences

WINE LOVERS

Audience Size: 3.4 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 63.12% 53.72x
Luxury Second Home Owners 57.80% 49.55x
Mens Fitness Publication Readers 55.89% 48.66x
Home Design Enthusiasts 59.16% 48.59x
Home Custom Bedroom Decorators 52.19% 48.36x
Custom Home Lighting Shoppers 52.19% 48.31x
Nutrition Conscious Eaters 59.13% 48.07x
Healthy Eaters 59.80% 47.56x
Cholesterol Researchers 52.84% 47.21x
Women's Fitness Enthusiasts 56.56% 47.00x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 2.30x
Bonobos 0.01% 1.64x
Madewell 0.03% 1.62x
Lululemon 0.04% 1.57x
American Apparel 0.03% 1.49x
The North Face 0.02% 1.49x
Urban Outfitters 0.04% 1.47x
Uniqlo 0.02% 1.45x
Tommy Bahama 0.01% 1.42x
Free People 0.02% 1.39x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is food52.com.

Website Composition Index
food52.com 2.70% 50.01x
winespectator.com 2.01% 44.77x
honestcooking.com 2.49% 40.64x
matchingfoodandwine.com 1.56% 38.51x
cooksillustrated.com 1.40% 37.99x
nylon.com 1.06% 36.20x
wholefoodsmarket.com 1.52% 35.72x
slice.seriouseats.com 1.14% 35.47x
moneyish.com 1.10% 35.38x
finedininglovers.com 2.39% 35.33x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.06% 23.71x
Mysticism 0.31% 19.79x
Local & Travel England - East Midlands 0.28% 18.93x
Food Cluster 2.80% 18.65x
Feminism 1.12% 18.33x
Consumer Packaged Goods 14.30% 17.81x
Nutrition & Diabetic Living 1.09% 17.58x
Wine, Liquor & Mixology 12.26% 17.29x
Vegetarian Diet 17.61% 17.22x
Assorted Topics (Television, Origami, Men's Health) 0.94% 17.17x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female