Explore the Wine Lovers Audience
Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 756.7 thousand unique devices whose actions qualify for the Wine Lovers audience.
INTERESTS
The Wine Lovers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wine Lovers audience is Pre-Measured Grocery Shoppers.
| Interest | Composition | Index |
| Pre-Measured Grocery Shoppers | 65.09% | 114.97x |
| Healthy Eaters | 60.72% | 110.21x |
| Home Design and Living Publication Readers | 20.00% | 100.26x |
| Nutrition Conscious Eaters | 46.75% | 85.86x |
| Home Kitchen Chefs | 47.71% | 84.57x |
| Gourmet Food & Wine Researchers | 40.39% | 82.31x |
| Thanksgiving Turkey/Sides/Dessert Recipe Researchers | 19.03% | 80.17x |
| Gin Enthusiasts | 22.93% | 80.12x |
| Luxury Athletic Footwear Shoppers | 22.99% | 78.76x |
| Luxury Fitness Shoppers | 22.99% | 78.76x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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APPAREL RETAILERS
The Wine Lovers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wine Lovers audience is Mens Wearhouse.
| Location | Composition | Index |
| Mens Wearhouse | 0.02% | 1.62x |
| Talbots | 0.02% | 1.61x |
| Michael Kors | 0.01% | 1.46x |
| Lululemon | 0.01% | 1.45x |
| Dressbarn | 0.01% | 1.32x |
| White House Black Market | 0.01% | 1.10x |
| H&M | 0.01% | 1.08x |
| Gymboree | 0.02% | 1.02x |
| American Eagle Outfitters | 0.01% | 1.01x |
| Zumiez | 0.02% | 0.95x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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WEBSITES
The Wine Lovers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Wine Lovers audience is the-pasta-project.com.
| Website | Composition | Index |
| the-pasta-project.com | 1.52% | 68.03x |
| italianfoodforever.com | 2.20% | 64.88x |
| dinnerwithjulie.com | 1.54% | 63.02x |
| easypeasyfoodie.com | 1.39% | 61.10x |
| sugarlovespices.com | 1.08% | 60.77x |
| wokandkin.com | 1.55% | 60.46x |
| thefirstmess.com | 1.80% | 60.24x |
| siftandsimmer.com | 1.03% | 60.19x |
| nigella.com | 3.23% | 58.74x |
| eatlittlebird.com | 1.01% | 57.64x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wine Lovers audience is Vegans & Animal Welfare.
| Content Affinity | Composition | Index |
| Vegans & Animal Welfare | 0.30% | 41.92x |
| Canada Shopping - Kitchenware | 0.42% | 37.54x |
| Assorted Topics (Family, Household Wellness, The Beach) | 21.11% | 34.22x |
| Canada Consumer Product Cluster | 1.67% | 33.84x |
| Cakes & Sweets | 0.63% | 32.88x |
| Vegetarian Diet | 9.80% | 32.04x |
| Wine, Liquor & Mixology | 10.43% | 27.80x |
| Low Carb Diets | 4.41% | 25.27x |
| Vancouver British Columbia Research Cluster | 2.53% | 25.25x |
| Stay at Home Mom | 26.16% | 24.93x |
Composition Percentage:
The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
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DEMOGRAPHICS
The Wine Lovers audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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