Dstillery Audiences

WINE LOVERS

Audience Size: 2.2 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 61.25% 61.71x
Custom Home Lighting Shoppers 54.24% 56.35x
Home Custom Bedroom Decorators 54.24% 56.35x
Mens Fitness Publication Readers 55.46% 55.51x
Nutrition Conscious Eaters 60.55% 55.28x
Luxury Second Home Owners 56.16% 55.17x
Cholesterol Researchers 53.04% 54.91x
Home Design Enthusiasts 57.02% 54.86x
Women's Fitness Enthusiasts 56.90% 54.01x
Healthy Eaters 58.71% 52.84x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Hollister.

Location Composition Index
Hollister 0.01% 1.69x
Maurices 0.02% 1.29x
Buckle 0.01% 1.26x
Carhartt 0.13% 1.06x
Journeys 0.01% 1.04x
Express 0.01% 1.04x
The Childrens Place 0.01% 1.04x
Mens Wearhouse 0.01% 1.04x
Victoria's Secret 0.01% 0.99x
Old Navy 0.01% 0.93x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is finecooking.com.

Website Composition Index
finecooking.com 8.34% 49.90x
connexionfrance.com 1.46% 45.11x
honestcooking.com 1.26% 43.70x
manrepeller.com 8.10% 41.21x
theparisreview.org 1.13% 40.51x
maravipost.com 1.31% 39.78x
japantoday.com 2.45% 39.20x
101cookbooks.com 4.92% 38.79x
thefinancialdiet.com 2.60% 38.31x
sci-news.com 1.01% 38.23x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.15% 21.18x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.08% 21.08x
Travel, Food, Fashion & Fitness 4.58% 20.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.05% 20.62x
Food Cluster 0.38% 19.40x
Local & Travel England - East Midlands 0.22% 19.29x
Assorted Topics (Television, Origami, Men's Health) 1.44% 18.92x
European Museums, Restaurants & Events 0.66% 18.85x
Wine, Liquor & Mixology 14.39% 18.67x
Ireland Cluster 10.78% 18.43x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female