Dstillery Audiences

WINE LOVERS

Audience Size: 2.6 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 58.74% 58.84x
Custom Home Lighting Shoppers 50.46% 54.72x
Home Custom Bedroom Decorators 50.45% 54.71x
Cholesterol Researchers 52.47% 52.50x
Mens Fitness Publication Readers 55.82% 51.78x
Home Design Enthusiasts 54.31% 51.77x
Luxury Second Home Owners 54.56% 50.89x
Nutrition Conscious Eaters 57.61% 50.73x
Women’s Lifestyle Blogs Researchers 54.11% 50.15x
Women's Fitness Enthusiasts 56.02% 49.80x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.01% 1.86x
Talbots 0.01% 1.53x
LOFT 0.02% 1.46x
Michael Kors 0.01% 1.43x
J. Crew 0.01% 1.40x
Gymboree 0.01% 1.27x
White House Black Market 0.02% 1.25x
Gap 0.01% 1.20x
Jos A. Bank Clothiers 0.01% 1.19x
Dressbarn 0.01% 1.14x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is finecooking.com.

Website Composition Index
finecooking.com 3.70% 59.87x
manrepeller.com 3.95% 53.59x
japantoday.com 1.05% 45.29x
metalheadzone.com 1.86% 42.39x
allkpop.com 2.52% 40.96x
thefinancialdiet.com 1.44% 40.30x
geek.com 2.72% 39.27x
androidpolice.com 3.38% 39.24x
curiosity.com 1.26% 38.58x
irishexaminer.com 1.08% 36.60x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.10% 34.52x
Travel, Food, Fashion & Fitness 4.17% 22.98x
Mysticism 0.16% 21.79x
Perfume, Makeup & Cosmetics 0.46% 21.69x
Ireland Cluster 7.47% 21.04x
Vegans & Animal Welfare 0.92% 20.58x
Canada Consumer Product Cluster 4.74% 20.17x
Hair & Beauty 0.12% 19.05x
Food Cluster 0.09% 18.68x
Australia & New Zealand Media 2.89% 18.55x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female