Dstillery Audiences

WINE LOVERS

Audience Size: 5.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 36.18% 23.97x
Healthy Eaters 35.90% 23.64x
Luxury Second Home Owners 31.50% 23.62x
Home Kitchen Chefs 37.88% 23.31x
Gourmet Food & Wine Researchers 37.25% 22.69x
Cooking Show Fans 34.70% 21.40x
Mens Fitness Publication Readers 27.40% 21.20x
Home Design Enthusiasts 33.51% 20.97x
Women's Fitness Enthusiasts 29.22% 20.83x
Cholesterol Researchers 27.20% 20.51x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.78x
American Apparel 0.04% 1.65x
REI 0.02% 1.56x
Madewell 0.02% 1.55x
Free People 0.02% 1.54x
Columbia 0.01% 1.52x
Lorna Jane 0.01% 1.51x
Ann Taylor 0.02% 1.50x
Urban Outfitters 0.05% 1.47x
Uniqlo 0.01% 1.45x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is mfgday.com.

Website Composition Index
mfgday.com 0.07% 63.81x
winbuzzer.com 0.08% 61.26x
arcgames.com 0.09% 58.22x
kenswineguide.com 0.10% 56.58x
wineexpress.com 0.11% 52.73x
winemag.com 0.23% 52.60x
basketsession.com 0.09% 50.91x
cellartours.com 0.09% 49.62x
liveonlineradio.net 0.09% 48.77x
capbeauty.com 0.06% 48.65x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 3.59% 13.68x
Travel, Food, Fashion & Fitness 2.80% 12.66x
Feminism 1.39% 12.26x
Vegetarian Diet 14.95% 11.44x
European Museums, Restaurants & Events 3.94% 11.32x
San Francisco Tourism 2.77% 11.32x
Mail Order Food 2.55% 11.25x
Cooking Recipe & Ingredient Researchers 36.53% 10.87x
Wine, Liquor & Mixology 14.01% 10.66x
Food Cluster 4.24% 10.38x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age and income brackets.
Age
25-34
Income
$150,000-$249,999