Dstillery Audiences

WINE LOVERS

Audience Size: 5.2 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.2 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Luxury Second Home Owners.

Interest Composition Index
Luxury Second Home Owners 33.33% 24.02x
Nutrition Conscious Eaters 36.60% 23.30x
Healthy Eaters 36.84% 23.22x
Home Custom Bedroom Decorators 30.68% 22.82x
Home Kitchen Chefs 37.96% 22.56x
Mens Fitness Publication Readers 30.29% 22.28x
Custom Home Lighting Shoppers 32.04% 22.15x
Luxury Fitness Shoppers 33.86% 21.76x
Women's Fitness Enthusiasts 31.80% 21.72x
Luxury Athletic Footwear Shoppers 33.86% 21.60x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Jos A. Bank Clothiers.

Location Composition Index
Jos A. Bank Clothiers 0.28% 1.32x
Mens Wearhouse 0.39% 1.19x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.04% 42.50x
food52.com 5.37% 35.13x
matchingfoodandwine.com 1.57% 34.97x
101cookbooks.com 3.40% 34.18x
cooksillustrated.com 2.30% 33.98x
cb2.com 1.19% 33.66x
davidlebovitz.com 4.58% 33.25x
beautyeditor.ca 1.08% 33.23x
worldmarket.com 2.82% 31.94x
finecooking.com 5.32% 31.74x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 3.34% 13.76x
Assorted Topics (Family, Household Wellness, The Beach) 5.10% 12.74x
San Francisco Tourism 2.34% 12.38x
European Museums, Restaurants & Events 3.48% 11.78x
Food Cluster 3.88% 11.70x
Vegetarian Diet 16.40% 11.42x
Mail Order Food 2.62% 11.34x
Cooking Recipe & Ingredient Researchers 36.45% 11.33x
Wine, Liquor & Mixology 13.15% 11.27x
Men's Dress Shirt Shopping 1.52% 10.88x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female