Dstillery Audiences

WINE LOVERS

Audience Size: 336.9 Thousand Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 336.9 thousand unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Pre-Measured Grocery Shoppers.

Interest Composition Index
Pre-Measured Grocery Shoppers 66.29% 206.64x
Home Kitchen Chefs 48.12% 161.28x
Home Design and Living Publication Readers 43.70% 136.53x
Healthy Diet Recipe Researchers 42.71% 133.29x
Healthy Eaters 82.89% 131.65x
Plant Based & Vegan Food Recipe Shoppers 39.79% 127.05x
Gourmet Food & Wine Researchers 29.01% 125.73x
Wellness Enthusiasts 20.83% 121.56x
Nutrition Conscious Eaters 65.45% 108.34x
Women’s Lifestyle Blogs Researchers 20.74% 106.66x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Zumiez.

Location Composition Index
Zumiez 0.01% 2.28x
Old Navy 0.01% 2.24x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is chowhound.com.

Website Composition Index
chowhound.com 6.44% 128.31x
retailmenot.ca 2.91% 111.25x
thechronicleherald.ca 2.15% 107.10x
dinnerwithjulie.com 2.30% 106.29x
timescolonist.com 6.27% 105.28x
kamloopsthisweek.com 1.78% 104.22x
italianfoodforever.com 2.96% 102.02x
acanadianfoodie.com 1.68% 101.66x
baked-theblog.com 1.21% 100.60x
sugarlovespices.com 1.54% 100.23x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 2.60% 62.28x
Vancouver British Columbia Research Cluster 3.35% 51.55x
Vegetarian Diet 12.69% 49.59x
Quebec Vacations 2.04% 47.69x
Low Carb Diets 6.01% 47.20x
Assorted Topics (Family, Household Wellness, The Beach) 23.04% 45.99x
Cakes & Sweets 0.64% 44.45x
Grilling 0.60% 42.87x
Stay at Home Mom 30.73% 40.11x
Female Lifestyle Content Readers 2.64% 39.31x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female