Dstillery Audiences

WINE LOVERS

Audience Size: 2.8 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 59.66% 50.88x
Luxury Second Home Owners 53.16% 47.64x
Healthy Eaters 57.18% 45.76x
Home Custom Bedroom Decorators 47.34% 45.51x
Custom Home Lighting Shoppers 47.31% 45.47x
Nutrition Conscious Eaters 57.63% 45.20x
Mens Fitness Publication Readers 49.96% 44.22x
Home Design Enthusiasts 55.69% 44.02x
Home Kitchen Chefs 56.66% 43.35x
Women's Fitness Enthusiasts 50.42% 43.24x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Supreme.

Location Composition Index
Supreme 0.03% 2.42x
Bonobos 0.18% 2.17x
Everlane 0.01% 2.10x
Patagonia 0.03% 1.62x
Armani 0.05% 1.60x
Club Monaco 0.03% 1.60x
Jos A. Bank Clothiers 0.50% 1.58x
Saint Laurent Paris 0.02% 1.54x
Topshop 0.03% 1.49x
Uniqlo 0.03% 1.44x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is food52.com.

Website Composition Index
food52.com 5.42% 38.90x
matchingfoodandwine.com 2.10% 34.82x
cooksillustrated.com 2.48% 33.52x
101cookbooks.com 4.64% 33.17x
amuse-your-bouche.com 1.06% 32.00x
departures.com 1.15% 31.93x
italianfoodforever.com 1.86% 31.21x
honestcooking.com 3.55% 31.13x
slice.seriouseats.com 1.43% 30.82x
thefirstmess.com 1.05% 30.47x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 5.20% 21.21x
Mysticism 0.39% 17.58x
Feminism 1.64% 17.44x
London Tourism & Events 0.43% 16.96x
Assorted Topics (Family, Household Wellness, The Beach) 8.42% 16.89x
European Museums, Restaurants & Events 4.15% 16.78x
Food Cluster 4.75% 16.63x
Nutrition & Diabetic Living 1.54% 16.62x
San Francisco Tourism 2.54% 16.49x
Mail Order Food 2.63% 16.36x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female