Dstillery Audiences

WINE LOVERS

Audience Size: 5.4 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 5.4 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Nutrition Conscious Eaters.

Interest Composition Index
Nutrition Conscious Eaters 35.83% 25.23x
Luxury Second Home Owners 33.58% 25.16x
Healthy Eaters 35.71% 25.08x
Home Kitchen Chefs 37.43% 24.49x
Home Custom Bedroom Decorators 33.86% 23.71x
Custom Home Lighting Shoppers 33.86% 23.71x
Gourmet Food & Wine Researchers 37.43% 23.68x
Luxury Fitness Shoppers 35.77% 23.23x
Mens Fitness Publication Readers 30.01% 23.14x
Women's Fitness Enthusiasts 31.97% 22.78x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Patagonia.

Location Composition Index
Patagonia 0.02% 2.36x
Joe's Jeans 0.01% 2.27x
Intermix 0.02% 1.95x
Club Monaco 0.02% 1.86x
Calvin Klein 0.02% 1.81x
Levi Strauss 0.02% 1.80x
Lorna Jane 0.01% 1.66x
Ralph Lauren 0.01% 1.63x
Saint Laurent Paris 0.01% 1.62x
Zara 0.04% 1.58x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is stridenation.com.

Website Composition Index
stridenation.com 1.01% 39.83x
matchingfoodandwine.com 1.49% 37.95x
cooksillustrated.com 2.42% 35.94x
cb2.com 1.36% 35.09x
davidlebovitz.com 4.25% 35.03x
gilt.com 1.15% 34.44x
food52.com 5.75% 34.36x
worldmarket.com 3.28% 34.27x
beautyeditor.ca 1.24% 34.26x
finecooking.com 4.65% 34.05x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Assorted Topics #11347 (Family, Household Wellness, The Beach).

Content Affinity Composition Index
Assorted Topics #11347 (Family, Household Wellness, The Beach) 4.46% 13.41x
Travel, Food, Fashion & Fitness 3.06% 13.21x
Feminism 1.26% 12.76x
San Francisco Tourism 2.50% 12.12x
Washington D.C. Hotels 0.03% 12.10x
European Museums, Restaurants & Events 3.62% 11.79x
Vegetarian Diet 15.51% 11.67x
London Tourism & Events 0.35% 11.37x
Food Cluster 4.07% 11.29x
Wine, Liquor & Mixology 13.38% 11.28x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female