Dstillery Audiences

WINE LOVERS

Audience Size: 3.3 Million Devices

Explore the Wine Lovers Audience

Below you'll find more information about the Wine Lovers audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wine Lovers audience.

Dstillery Crafted Audiences

INTERESTS

The Wine Lovers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wine Lovers audience is Home Design and Living Publication Readers.

Interest Composition Index
Home Design and Living Publication Readers 62.60% 45.42x
Luxury Second Home Owners 57.33% 41.54x
Home Custom Bedroom Decorators 54.12% 40.70x
Custom Home Lighting Shoppers 54.12% 40.70x
Home Design Enthusiasts 58.59% 40.59x
Mens Fitness Publication Readers 56.89% 40.51x
Nutrition Conscious Eaters 59.65% 39.78x
Women's Fitness Enthusiasts 56.62% 39.67x
Cholesterol Researchers 53.32% 39.44x
Healthy Eaters 59.22% 39.26x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Interest attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wine Lovers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wine Lovers audience is Free People.

Location Composition Index
Free People 0.02% 1.77x
American Apparel 0.02% 1.70x
Ann Taylor 0.02% 1.63x
The North Face 0.02% 1.61x
Lululemon 0.03% 1.60x
Madewell 0.02% 1.48x
REI 0.01% 1.47x
Urban Outfitters 0.03% 1.43x
H&M 0.04% 1.42x
Chicos 0.04% 1.40x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Location attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Wine Lovers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Wine Lovers audience is food52.com.

Website Composition Index
food52.com 2.12% 39.53x
winespectator.com 1.63% 37.47x
matchingfoodandwine.com 1.34% 34.19x
finedininglovers.com 1.73% 32.32x
honestcooking.com 2.37% 32.14x
feedmephoebe.com 1.10% 29.87x
plantbasednews.org 1.48% 29.33x
joyofkosher.com 1.23% 29.32x
fortheloveofcooking.net 1.48% 29.07x
xojane.com 1.25% 26.97x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Web attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wine Lovers audience is Travel, Food, Fashion & Fitness.

Content Affinity Composition Index
Travel, Food, Fashion & Fitness 4.51% 22.48x
London Tourism & Events 0.31% 20.95x
Food Cluster 2.12% 18.91x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.08% 18.34x
Feminism 1.06% 17.61x
Consumer Packaged Goods 13.09% 17.54x
Mysticism 0.27% 17.10x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.42% 16.72x
Wine, Liquor & Mixology 11.53% 16.51x
Australia & New Zealand Media 4.66% 16.21x
Composition Percentage: The overlap percentage between the Wine Lovers audience and the Content Affinity attribute.
Index: A comparison of the Wine Lovers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wine Lovers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female