Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 1.4 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Discount Womens Shoes Shoppers.

Interest Composition Index
Discount Womens Shoes Shoppers 24.29% 35.43x
Office Supply Shoppers 16.70% 35.30x
Trendy Shoe Shoppers 6.98% 29.23x
Big & Tall Men 15.62% 27.66x
Apartment Furniture Shoppers 13.43% 27.61x
Kids Clothing Shoppers 15.43% 26.31x
Tutoring Resources Researchers 19.20% 25.57x
Mens Business Clothes Shoppers 7.55% 25.51x
Gift Givers 15.42% 25.51x
Luxury Retail Shoppers 30.57% 25.21x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.01% 2.37x
Coach 0.01% 2.25x
Patagonia 0.01% 1.98x
Jos A. Bank Clothiers 0.01% 1.69x
American Apparel 0.01% 1.56x
Dressbarn 0.01% 1.56x
White House Black Market 0.02% 1.51x
LOFT 0.01% 1.50x
Aeropostale 0.02% 1.47x
Old Navy 0.03% 1.46x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is irunfar.com.

Website Composition Index
irunfar.com 1.20% 53.13x
steepandcheap.com 1.20% 51.12x
llbean.com 2.19% 41.90x
ae.com 2.13% 41.24x
telva.com 1.01% 37.49x
quien.com 1.71% 31.25x
latercera.com 1.24% 28.18x
okdiario.com 1.12% 27.73x
pulzo.com 1.04% 26.85x
elcomercio.com 1.27% 26.62x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.16% 18.33x
Spanish Lifestyle & Health 0.74% 18.11x
Spanish Health & Wellness 0.99% 17.25x
Peru Media 1.40% 15.62x
Central & South American News 0.81% 13.77x
College Planning 1.11% 11.30x
Spain News - Madrid & Seville 3.64% 10.90x
Lacrosse College Athletics 0.11% 10.81x
African-American Hair 0.07% 10.63x
Education Cluster 0.12% 10.63x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female