Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3.6 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 37.41% 19.74x
Sporting Goods Shoppers 26.66% 18.65x
Mens Business Clothes Shoppers 26.94% 18.21x
Men's Shoe Shoppers 30.23% 16.94x
Trendy Shoe Shoppers 26.94% 16.82x
Womens Fashion Brands Shoppers 35.86% 16.78x
Running Enthusiasts 22.17% 16.49x
Shoe Shoppers 29.36% 16.17x
Vacation Rental Accommodation Researchers 25.94% 15.60x
Trendy Denim Shoppers 28.33% 15.59x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Intermix.

Location Composition Index
Intermix 0.02% 2.15x
Club Monaco 0.02% 2.11x
Patagonia 0.02% 2.07x
The North Face 0.04% 1.96x
Joe's Jeans 0.01% 1.83x
Ralph Lauren 0.01% 1.81x
Calvin Klein 0.02% 1.81x
Ann Taylor 0.05% 1.73x
Zara 0.04% 1.67x
Madewell 0.02% 1.59x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.08% 52.53x
stio.com 1.08% 41.31x
steepandcheap.com 5.10% 38.03x
ae.com 2.27% 37.92x
titlenine.com 2.57% 37.91x
the-house.com 2.23% 37.09x
runningintheusa.com 1.98% 36.67x
swellbottle.com 1.18% 36.24x
rei.com 2.52% 35.95x
baa.org 1.33% 35.93x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Action Sports.

Content Affinity Composition Index
Action Sports 4.63% 20.85x
Sports - Skiing, Snowboarding 0.06% 20.84x
Winter Sports & Gear 5.35% 19.58x
Higher-End Fashion Brands 3.34% 18.41x
Bags & Luggage 3.37% 15.60x
Backpacking 10.87% 15.36x
Shoes & Accessories 12.57% 15.14x
Hipster Clothing 0.98% 13.89x
Men's Dress Shirt Shopping 2.31% 13.57x
Assorted Topics #11368 (Retail Products, Food Service, Package Delivery) 0.52% 12.57x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female