Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 38.63% 22.62x
Sporting Goods Shoppers 30.23% 19.85x
Mens Business Clothes Shoppers 29.62% 19.38x
Trendy Shoe Shoppers 27.79% 18.65x
Womens Fashion Brands Shoppers 34.39% 17.87x
Men's Shoe Shoppers 32.13% 17.55x
Running Enthusiasts 24.20% 17.36x
Shoe Shoppers 30.59% 17.02x
Tutoring Resources Researchers 28.81% 16.93x
Vacation Rental Accommodation Researchers 25.01% 16.76x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Lululemon.

Location Composition Index
Lululemon 0.11% 1.67x
Jos A. Bank Clothiers 0.32% 1.40x
Mens Wearhouse 0.43% 1.20x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.21% 73.59x
stio.com 1.10% 57.04x
sportiva.com 1.06% 56.84x
buckmans.com 1.50% 53.16x
titlenine.com 2.45% 50.36x
swellbottle.com 1.11% 49.57x
rei.com 2.86% 48.89x
kipling-usa.com 1.07% 47.98x
ae.com 2.36% 47.85x
the-house.com 2.06% 47.49x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Action Sports.

Content Affinity Composition Index
Action Sports 4.74% 24.43x
Winter Sports & Gear 5.80% 22.55x
Higher-End Fashion Brands 3.04% 20.53x
Backpacking 11.84% 17.97x
Bags & Luggage 3.63% 17.55x
Shoes & Accessories 12.66% 17.14x
Men's Dress Shirt Shopping 2.21% 16.13x
Unique & Personalized Fashion 3.50% 12.71x
Fashion Cluster 10.88% 12.06x
Running & Marathons 16.83% 11.89x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female