Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 30.42% 46.30x
Tutoring Resources Researchers 36.19% 44.56x
Sporting Goods Shoppers 25.32% 44.38x
Trendy Shoe Shoppers 26.56% 44.08x
Gift Givers 31.92% 42.71x
Ski and Snowboard Apparel Shoppers 37.95% 41.11x
Travel Book Readers 24.13% 41.00x
Running Enthusiasts 19.53% 38.87x
Womens Subscription Box Shoppers 29.84% 38.09x
Wedding Content Readers 25.32% 37.98x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Banana Republic.

Location Composition Index
Banana Republic 0.01% 2.22x
Gymboree 0.01% 2.21x
Mens Wearhouse 0.01% 1.98x
White House Black Market 0.01% 1.71x
Gap 0.01% 1.70x
Express 0.01% 1.55x
Aeropostale 0.01% 1.31x
Buckle 0.01% 1.29x
Journeys 0.02% 1.18x
Carhartt 0.09% 1.03x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 4.80% 39.98x
rei.com 4.28% 32.66x
snewsnet.com 1.21% 31.68x
youngliving.com 1.55% 30.59x
steepandcheap.com 4.83% 30.30x
roguefitness.com 1.37% 28.90x
loveyourmelon.com 1.83% 27.96x
crocs.com 2.32% 27.51x
timbuk2.com 1.98% 27.14x
shein.com 1.41% 26.66x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Illinois Education.

Content Affinity Composition Index
Illinois Education 0.16% 29.40x
Shoes & Accessories 1.17% 28.46x
Winter Sports & Gear 1.05% 28.28x
Bags & Luggage 0.95% 22.67x
Men's Dress Shirt Shopping 0.15% 21.07x
University Press 0.72% 20.43x
Lacrosse College Athletics 0.29% 20.27x
Higher Education 0.22% 20.21x
Crossfit & Obstacle Race Enthusiasts 0.80% 19.86x
Custom Gifts 0.36% 19.44x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female