Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.3 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 18.49% 25.07x
Tutoring Resources Researchers 25.88% 25.00x
Gift Givers 25.43% 24.45x
Trendy Shoe Shoppers 15.87% 24.35x
Sporting Goods Shoppers 20.68% 23.84x
Travel Book Readers 15.85% 21.68x
Big Box Shoppers 21.54% 21.02x
Online Content Creators 2.60% 20.81x
Home Rug Shoppers 21.58% 20.66x
Home Goods Supercenter Shoppers 21.58% 20.66x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Eddie Bauer.

Location Composition Index
Eddie Bauer 0.02% 1.81x
Madewell 0.01% 1.81x
Gap 0.04% 1.72x
Brooks Brothers 0.01% 1.71x
Urban Outfitters 0.01% 1.55x
Kate Spade 0.01% 1.50x
Talbots 0.02% 1.43x
Banana Republic 0.03% 1.38x
American Eagle Outfitters 0.04% 1.37x
Aeropostale 0.04% 1.36x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 1.01% 69.77x
keenfootwear.com 1.76% 35.31x
kicksonfire.com 1.82% 32.89x
steepandcheap.com 3.47% 30.75x
ae.com 1.85% 30.48x
slader.com 3.13% 26.55x
llbean.com 3.27% 24.69x
partycity.com 5.34% 22.38x
act.org 1.40% 22.17x
telva.com 1.16% 22.10x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.09% 16.10x
College Greek Life 0.21% 15.48x
MBA Education 0.37% 15.08x
Medical Supplies 0.04% 14.06x
Action Sports 0.25% 13.63x
Peru Media 1.62% 13.37x
Spanish Health & Wellness 1.11% 13.27x
Dermatology 0.04% 12.82x
Toys Shopping 0.06% 12.59x
Spanish Lifestyle & Health 0.72% 12.41x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female