Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 4.1 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.1 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 38.38% 27.24x
Mens Business Clothes Shoppers 34.49% 26.50x
Sporting Goods Shoppers 34.68% 25.26x
Tutoring Resources Researchers 34.36% 24.58x
Trendy Shoe Shoppers 32.77% 24.54x
Gift Givers 32.87% 22.72x
Fitness Activity Tracker Users 33.48% 22.58x
Home Interior Design Enthusiasts 30.36% 22.45x
Running Enthusiasts 29.19% 21.85x
Home Lending Researchers 29.55% 21.83x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Bonobos.

Location Composition Index
Bonobos 0.02% 2.00x
REI 0.02% 1.90x
Club Monaco 0.02% 1.78x
Patagonia 0.01% 1.72x
Zara 0.03% 1.65x
Columbia 0.01% 1.62x
Hugo Boss 0.04% 1.55x
Ann Taylor 0.02% 1.50x
Free People 0.02% 1.50x
Uniqlo 0.02% 1.48x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is runningintheusa.com.

Website Composition Index
runningintheusa.com 1.45% 55.28x
patagonia.com 1.14% 50.67x
chacos.com 1.41% 49.80x
thenorthface.com 5.00% 48.33x
tillys.com 4.49% 43.67x
katespade.com 1.48% 43.54x
sneakersnstuff.com 1.08% 42.75x
steepandcheap.com 6.00% 38.90x
swimoutlet.com 1.89% 38.75x
potterybarnkids.com 1.45% 38.12x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 23.24x
Winter Sports & Gear 3.00% 21.27x
Action Sports 1.79% 19.57x
Backpacking 7.23% 17.99x
Higher-End Fashion Brands 0.90% 17.42x
Shoes & Accessories 6.84% 17.28x
Men's Dress Shirt Shopping 1.02% 16.15x
Bags & Luggage 2.21% 15.74x
Sports Apparel 0.47% 15.33x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.39x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female