Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 32.98% 23.87x
Mens Business Clothes Shoppers 27.52% 23.86x
Trendy Shoe Shoppers 24.86% 22.60x
Sporting Goods Shoppers 27.38% 22.46x
Gift Givers 31.96% 22.28x
Ski and Snowboard Apparel Shoppers 32.31% 20.84x
Travel Book Readers 23.32% 20.79x
Big Box Shoppers 27.35% 19.57x
Family Adventures Travelers 22.47% 19.21x
Home Interior Design Enthusiasts 23.38% 19.09x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Coach.

Location Composition Index
Coach 0.01% 1.76x
Gap 0.02% 1.75x
Eddie Bauer 0.01% 1.73x
LOFT 0.02% 1.72x
White House Black Market 0.03% 1.70x
Chicos 0.03% 1.60x
Hollister 0.02% 1.55x
Jos A. Bank Clothiers 0.02% 1.54x
Forever 21 0.01% 1.50x
Express 0.02% 1.49x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 3.37% 54.92x
rei.com 2.85% 43.12x
timbuk2.com 1.69% 33.17x
loveyourmelon.com 1.03% 32.65x
steepandcheap.com 4.49% 29.96x
keenfootwear.com 4.27% 27.84x
mapmyrun.com 1.66% 27.62x
theproscloset.com 1.06% 25.85x
llbean.com 1.39% 24.47x
kicksonfire.com 3.61% 23.96x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Shoes & Accessories.

Content Affinity Composition Index
Shoes & Accessories 0.50% 19.08x
Winter Sports & Gear 0.61% 18.32x
Networking Marketing 0.08% 17.82x
Men's Dress Shirt Shopping 0.08% 17.49x
Law School Research Cluster 0.06% 17.42x
College Greek Life 0.27% 16.67x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.08% 15.64x
Bags & Luggage 1.10% 15.58x
MBA Education 0.78% 13.97x
Cub & Girl Scouts 0.05% 13.46x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female