Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 32.16% 21.03x
Tutoring Resources Researchers 34.32% 19.72x
Sporting Goods Shoppers 31.17% 19.52x
Ski and Snowboard Apparel Shoppers 35.79% 19.48x
Trendy Shoe Shoppers 29.15% 18.75x
Gift Givers 31.31% 18.17x
Travel Book Readers 25.90% 17.33x
Running Enthusiasts 24.51% 16.77x
Home Interior Design Enthusiasts 26.05% 16.48x
Work Hard, Play Hard Travelers 27.59% 16.05x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Gap.

Location Composition Index
Gap 0.01% 1.96x
Jos A. Bank Clothiers 0.01% 1.95x
Talbots 0.01% 1.81x
Banana Republic 0.01% 1.64x
White House Black Market 0.01% 1.63x
Aeropostale 0.01% 1.63x
LOFT 0.01% 1.55x
Victoria's Secret 0.02% 1.42x
Chicos 0.01% 1.36x
Old Navy 0.02% 1.36x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.87% 36.79x
ems.com 2.39% 34.95x
carhartt.com 1.43% 32.17x
teva.com 1.07% 31.74x
journeys.com 1.49% 30.72x
hokaoneone.com 1.64% 27.54x
steepandcheap.com 5.29% 25.64x
rei.com 4.42% 25.19x
birkenstock.com 1.84% 25.04x
collegeboard.org 1.51% 24.82x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.80% 18.37x
Shoes & Accessories 2.97% 17.81x
Men's Dress Shirt Shopping 0.47% 16.11x
Hipster Clothing 0.21% 15.00x
Cheerleading 0.37% 14.82x
Bags & Luggage 1.96% 14.82x
Illinois Education 0.30% 14.55x
Higher-End Fashion Brands 0.19% 14.54x
College Greek Life 0.50% 12.86x
Teaching Abroad 0.05% 12.62x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female