Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 1.6 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.6 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Discount Womens Shoes Shoppers.

Interest Composition Index
Discount Womens Shoes Shoppers 25.99% 27.44x
Trendy Shoe Shoppers 11.97% 23.51x
Apartment Furniture Shoppers 18.38% 23.00x
Mens Business Clothes Shoppers 12.67% 21.94x
Gift Givers 20.91% 21.47x
Luxury Retail Shoppers 33.36% 21.31x
Tutoring Resources Researchers 22.15% 21.20x
Kids Clothing Shoppers 20.11% 20.91x
Holiday Gift Shoppers 10.55% 20.62x
Sporting Goods Shoppers 16.37% 20.45x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is LOFT.

Location Composition Index
LOFT 0.02% 2.00x
Banana Republic 0.02% 1.96x
Old Navy 0.03% 1.67x
Gap 0.02% 1.67x
Express 0.02% 1.65x
J. Crew 0.01% 1.58x
White House Black Market 0.02% 1.55x
Zumiez 0.03% 1.45x
Eddie Bauer 0.01% 1.45x
Urban Outfitters 0.02% 1.41x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is irunfar.com.

Website Composition Index
irunfar.com 1.09% 40.25x
steepandcheap.com 1.96% 36.88x
ae.com 2.05% 31.70x
llbean.com 3.15% 29.29x
kicksonfire.com 1.12% 25.86x
slader.com 1.47% 25.69x
okdiario.com 1.16% 23.17x
elconfidencial.com 1.51% 22.96x
telva.com 1.09% 22.81x
quien.com 1.74% 21.44x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.25% 15.97x
Spanish Health & Wellness 1.00% 14.41x
Peru Media 1.38% 14.31x
Spanish Lifestyle & Health 0.76% 13.49x
College Greek Life 0.15% 11.46x
European Museums, Restaurants & Events 0.08% 11.08x
Pet Supplies 0.09% 10.98x
Parenting & Children's Activities 0.19% 10.98x
Backpacking 2.36% 10.91x
Lacrosse College Athletics 0.11% 10.77x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female