Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 26.22% 26.61x
Tutoring Resources Researchers 30.99% 26.07x
Sporting Goods Shoppers 25.72% 24.87x
Trendy Shoe Shoppers 24.02% 24.59x
Ski and Snowboard Apparel Shoppers 32.59% 24.22x
Gift Givers 31.24% 24.19x
Travel Book Readers 21.66% 22.11x
Apartment Furniture Shoppers 21.17% 21.18x
Big Box Shoppers 26.51% 20.79x
Online Home Decor Shoppers 19.18% 20.71x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Carhartt.

Location Composition Index
Carhartt 0.03% 0.84x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 4.76% 41.10x
rei.com 3.87% 32.52x
youngliving.com 1.03% 26.99x
steepandcheap.com 4.90% 26.36x
loveyourmelon.com 1.43% 26.21x
snewsnet.com 1.19% 25.91x
timbuk2.com 1.85% 25.41x
crocs.com 1.66% 24.57x
nyandcompany.com 1.50% 23.81x
wildflowercases.com 1.17% 23.16x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Men's Dress Shirt Shopping.

Content Affinity Composition Index
Men's Dress Shirt Shopping 0.12% 19.66x
Shoes & Accessories 0.70% 19.45x
Winter Sports & Gear 0.81% 17.99x
Networking Marketing 0.14% 17.87x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.10% 15.97x
Bags & Luggage 1.02% 15.84x
Psychology & Social Work 0.12% 15.52x
Upstate New York State Athletics 0.03% 14.98x
Illinois 0.22% 14.94x
US Soccer 0.46% 14.90x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female