Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3.4 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 31.80% 23.41x
Ski and Snowboard Apparel Shoppers 35.42% 22.87x
Sporting Goods Shoppers 30.71% 22.15x
Tutoring Resources Researchers 34.44% 22.05x
Trendy Shoe Shoppers 27.65% 21.74x
Gift Givers 30.26% 20.25x
Travel Book Readers 24.95% 19.58x
Running Enthusiasts 23.59% 18.95x
Home Interior Design Enthusiasts 25.73% 18.69x
Leather Goods Shoppers 27.16% 18.18x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Victoria's Secret.

Location Composition Index
Victoria's Secret 0.02% 1.77x
Old Navy 0.02% 1.44x
Mens Wearhouse 0.01% 1.23x
Maurices 0.01% 1.22x
Carhartt 0.12% 0.96x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.62% 38.73x
tillys.com 1.62% 37.12x
thenorthface.com 2.48% 35.49x
ems.com 3.09% 35.34x
carhartt.com 1.92% 33.97x
journeys.com 2.39% 32.03x
teva.com 1.39% 31.79x
connect.garmin.com 1.19% 28.35x
hokaoneone.com 2.07% 27.29x
steepandcheap.com 5.15% 27.03x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.06% 21.37x
Shoes & Accessories 3.62% 19.39x
Men's Dress Shirt Shopping 0.52% 17.40x
Higher-End Fashion Brands 0.25% 16.91x
Bags & Luggage 1.85% 16.91x
Backpacking 6.95% 16.11x
Cheerleading 0.48% 15.41x
Hipster Clothing 0.26% 15.17x
Action Sports 0.99% 14.83x
Illinois Education 0.38% 14.82x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female