Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 112.1 Thousand Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 112.1 thousand unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Restaurant Menu Researchers.

Interest Composition Index
Restaurant Menu Researchers 19.14% 293.25x
Electronics Shoppers 18.66% 246.61x
Africa Trip Planners 18.30% 245.43x
Cookie Recipe Researchers 13.77% 217.02x
Northwestern Wildcats Fans 10.49% 200.84x
Classical Music Enthusiasts 12.16% 162.14x
Reality TV Show Watchers 8.60% 139.06x
Bitcoin Enthusiasts 8.60% 105.32x
Ski and Snowboard Apparel Shoppers 40.26% 18.19x
Running Enthusiasts 23.36% 14.20x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Gap.

Location Composition Index
Gap 0.15% 1.74x
The Childrens Place 0.06% 1.38x
Coach 0.05% 1.11x
Victoria's Secret 0.07% 1.09x
Old Navy 0.04% 0.82x
Carhartt 0.13% 0.76x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is roots.com.

Website Composition Index
roots.com 1.79% 36.17x
sportinglife.ca 2.17% 35.54x
steepandcheap.com 5.45% 35.48x
timbuk2.com 1.93% 35.32x
ae.com 2.52% 34.86x
swellbottle.com 1.86% 34.33x
rei.com 2.39% 34.14x
runningintheusa.com 2.31% 33.07x
baa.org 1.74% 32.64x
the-house.com 2.80% 32.20x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 4.97% 19.15x
Action Sports 4.91% 18.64x
Bags & Luggage 4.02% 16.48x
Backpacking 11.52% 14.45x
Higher-End Fashion Brands 3.39% 14.04x
Shoes & Accessories 12.91% 12.54x
Hipster Clothing 1.02% 12.25x
Men's Dress Shirt Shopping 2.58% 12.10x
Toronto Tourism 1.21% 11.25x
Cosmetics Business 0.89% 11.06x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.