Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3.9 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.9 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 39.35% 29.37x
Mens Business Clothes Shoppers 34.29% 28.86x
Sporting Goods Shoppers 35.25% 27.27x
Trendy Shoe Shoppers 33.52% 26.52x
Tutoring Resources Researchers 34.40% 26.33x
Fitness Activity Tracker Users 33.42% 24.42x
Gift Givers 32.74% 24.41x
Home Interior Design Enthusiasts 31.40% 24.28x
Womens Fashion Brands Shoppers 35.70% 23.89x
Running Enthusiasts 28.75% 23.88x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Supreme.

Location Composition Index
Supreme 0.02% 2.83x
Everlane 0.01% 2.55x
Bonobos 0.19% 2.20x
Topshop 0.04% 1.83x
Patagonia 0.02% 1.65x
White House Black Market 0.57% 1.63x
Jos A. Bank Clothiers 0.43% 1.62x
Madewell 0.02% 1.58x
Saint Laurent Paris 0.01% 1.53x
REI 0.02% 1.46x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is thenorthface.com.

Website Composition Index
thenorthface.com 5.38% 45.64x
titlenine.com 1.01% 45.56x
runningintheusa.com 1.45% 45.15x
rei.com 1.47% 44.56x
sneakersnstuff.com 1.36% 44.13x
chacos.com 1.43% 41.70x
tillys.com 4.93% 39.56x
carhartt.com 4.07% 36.31x
loveyourmelon.com 1.33% 35.58x
keenfootwear.com 2.10% 35.39x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.03% 24.34x
Winter Sports & Gear 3.06% 22.24x
Action Sports 2.03% 20.16x
Higher-End Fashion Brands 1.07% 18.76x
Backpacking 7.41% 18.14x
Shoes & Accessories 7.45% 17.38x
Men's Dress Shirt Shopping 1.12% 17.06x
Sports Apparel 0.52% 15.94x
Bags & Luggage 2.29% 15.89x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 13.67x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female