Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 1.7 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 25.26% 38.28x
Ski House Second Home Owners 27.41% 25.41x
Scuba Diving Enthusiasts 11.47% 23.41x
Airbnb Researchers 7.99% 23.21x
Luxury Retail Shoppers 17.33% 22.78x
Winter Sports Destination Seekers 7.91% 22.22x
Discount Womens Shoes Shoppers 8.16% 22.19x
Egypt Trip Planners 9.74% 21.12x
Shoe Shoppers 20.20% 20.44x
School Supply Shoppers 9.44% 20.16x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Maurices.

Location Composition Index
Maurices 0.01% 0.98x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is disneytrippers.com.

Website Composition Index
disneytrippers.com 1.03% 32.11x
climbing.com 2.23% 23.49x
nautica.com 2.20% 22.67x
raceentry.com 1.67% 20.48x
mcmenamins.com 1.54% 19.55x
mtbr.com 1.92% 19.20x
backpacker.com 4.35% 18.64x
lifewellcruised.com 1.13% 18.26x
halfmarathons.net 1.33% 17.52x
summitpost.org 2.85% 16.63x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 0.16% 23.08x
Backpacking 2.02% 21.23x
Southern California Tourism 0.20% 16.99x
Los Angeles Cluster 0.10% 14.21x
Survival Guides 0.04% 13.35x
Clean Energy 0.08% 12.87x
Home Remodeling 0.05% 11.30x
US Soccer 0.14% 10.84x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.05% 10.56x
Philanthropy - Charities & Fundraising 0.15% 9.98x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female