Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 38.95% 43.71x
Sporting Goods Shoppers 31.17% 38.75x
Mens Business Clothes Shoppers 30.90% 37.91x
Trendy Shoe Shoppers 28.70% 36.68x
Womens Fashion Brands Shoppers 34.09% 35.15x
Men's Shoe Shoppers 33.00% 34.49x
Running Enthusiasts 24.71% 34.11x
Tutoring Resources Researchers 29.76% 33.87x
Shoe Shoppers 31.03% 33.43x
Leather Goods Shoppers 27.40% 32.76x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.82x
Supreme 0.03% 2.37x
Calvin Klein 0.01% 2.10x
Patagonia 0.03% 2.03x
Intermix 0.02% 1.93x
Bonobos 0.09% 1.85x
REI 0.04% 1.76x
The North Face 0.04% 1.74x
Armani 0.07% 1.67x
Eddie Bauer 0.03% 1.64x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 1.88% 79.10x
buckmans.com 1.42% 57.95x
sportiva.com 1.15% 56.10x
ae.com 2.03% 55.25x
rei.com 2.62% 53.51x
titlenine.com 2.21% 52.77x
topodesigns.com 1.04% 52.26x
timbuk2.com 1.72% 51.95x
thenorthface.com 9.43% 51.93x
the-house.com 1.80% 48.62x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.06% 30.63x
Action Sports 4.00% 27.62x
Winter Sports & Gear 5.16% 27.26x
Higher-End Fashion Brands 2.63% 22.86x
Backpacking 11.06% 21.21x
Bags & Luggage 3.43% 19.67x
Shoes & Accessories 12.10% 19.33x
Men's Dress Shirt Shopping 2.01% 18.92x
Hipster Clothing 0.99% 17.89x
Washington D.C. Hotels 0.02% 17.43x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female