Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 4.3 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 4.3 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 37.01% 23.33x
Mens Business Clothes Shoppers 35.07% 21.68x
Sporting Goods Shoppers 36.10% 20.59x
Trendy Shoe Shoppers 32.28% 20.42x
Tutoring Resources Researchers 36.46% 19.84x
Gift Givers 32.84% 19.08x
Womens Fashion Brands Shoppers 33.57% 18.52x
Leather Goods Shoppers 29.81% 18.48x
Home Interior Design Enthusiasts 31.13% 18.46x
Travel Book Readers 28.67% 18.44x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Patagonia.

Location Composition Index
Patagonia 0.01% 1.91x
Bonobos 0.02% 1.87x
Columbia 0.01% 1.78x
Madewell 0.04% 1.76x
Lululemon 0.06% 1.72x
The North Face 0.03% 1.69x
Uniqlo 0.02% 1.69x
Club Monaco 0.02% 1.68x
REI 0.02% 1.67x
Zara 0.03% 1.61x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 1.78% 37.33x
tillys.com 3.16% 34.39x
thenorthface.com 3.51% 34.16x
buckmans.com 1.03% 33.02x
carhartt.com 2.82% 31.93x
steepandcheap.com 5.16% 29.20x
journeys.com 4.65% 29.19x
ems.com 4.71% 27.80x
snewsnet.com 1.41% 27.20x
rei.com 2.60% 27.19x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 19.92x
Winter Sports & Gear 2.88% 18.44x
Backpacking 6.67% 16.53x
Shoes & Accessories 5.76% 15.98x
Action Sports 1.43% 15.38x
Higher-End Fashion Brands 0.67% 15.37x
Bags & Luggage 2.11% 14.58x
Men's Dress Shirt Shopping 0.82% 14.33x
Sports Apparel 0.58% 12.06x
San Francisco Tourism 0.88% 11.59x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female