Explore the Winter Apparel Shoppers Audience
Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.
INTERESTS
The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.
| Interest | Composition | Index |
| Ski and Snowboard Apparel Shoppers | 38.63% | 22.62x |
| Sporting Goods Shoppers | 30.23% | 19.85x |
| Mens Business Clothes Shoppers | 29.62% | 19.38x |
| Trendy Shoe Shoppers | 27.79% | 18.65x |
| Womens Fashion Brands Shoppers | 34.39% | 17.87x |
| Men's Shoe Shoppers | 32.13% | 17.55x |
| Running Enthusiasts | 24.20% | 17.36x |
| Shoe Shoppers | 30.59% | 17.02x |
| Tutoring Resources Researchers | 28.81% | 16.93x |
| Vacation Rental Accommodation Researchers | 25.01% | 16.76x |
Composition Percentage:
The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
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APPAREL RETAILERS
The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.11% | 1.67x |
| Jos A. Bank Clothiers | 0.32% | 1.40x |
| Mens Wearhouse | 0.43% | 1.20x |
Composition Percentage:
The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
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WEBSITES
The Winter Apparel Shoppers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.
| Website | Composition | Index |
| patagonia.com | 2.21% | 73.59x |
| stio.com | 1.10% | 57.04x |
| sportiva.com | 1.06% | 56.84x |
| buckmans.com | 1.50% | 53.16x |
| titlenine.com | 2.45% | 50.36x |
| swellbottle.com | 1.11% | 49.57x |
| rei.com | 2.86% | 48.89x |
| kipling-usa.com | 1.07% | 47.98x |
| ae.com | 2.36% | 47.85x |
| the-house.com | 2.06% | 47.49x |
Composition Percentage:
The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Action Sports.
| Content Affinity | Composition | Index |
| Action Sports | 4.74% | 24.43x |
| Winter Sports & Gear | 5.80% | 22.55x |
| Higher-End Fashion Brands | 3.04% | 20.53x |
| Backpacking | 11.84% | 17.97x |
| Bags & Luggage | 3.63% | 17.55x |
| Shoes & Accessories | 12.66% | 17.14x |
| Men's Dress Shirt Shopping | 2.21% | 16.13x |
| Unique & Personalized Fashion | 3.50% | 12.71x |
| Fashion Cluster | 10.88% | 12.06x |
| Running & Marathons | 16.83% | 11.89x |
Composition Percentage:
The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
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DEMOGRAPHICS
The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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