Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 3.7 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 3.7 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 35.71% 24.55x
Mens Business Clothes Shoppers 32.55% 23.94x
Sporting Goods Shoppers 33.73% 22.61x
Tutoring Resources Researchers 34.11% 22.49x
Trendy Shoe Shoppers 30.66% 22.24x
Gift Givers 31.66% 20.75x
Home Interior Design Enthusiasts 29.45% 20.00x
Travel Book Readers 28.20% 19.72x
Running Enthusiasts 26.22% 19.60x
Home Lending Researchers 29.34% 19.39x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is American Apparel.

Location Composition Index
American Apparel 0.01% 1.68x
Lululemon 0.01% 1.49x
Urban Outfitters 0.01% 1.44x
Mens Wearhouse 0.07% 1.39x
Forever 21 0.01% 1.38x
Banana Republic 0.02% 1.34x
LOFT 0.02% 1.30x
Gap 0.02% 1.20x
Michael Kors 0.01% 1.19x
Express 0.02% 1.18x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 2.36% 38.27x
tillys.com 2.49% 37.27x
thenorthface.com 3.14% 35.42x
carhartt.com 2.59% 33.68x
ems.com 4.18% 32.52x
journeys.com 3.69% 31.54x
pbteen.com 1.43% 31.39x
backcountrygear.com 1.24% 30.37x
teva.com 1.98% 29.99x
marathonguide.com 1.02% 29.92x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 2.68% 21.34x
Shoes & Accessories 4.75% 19.46x
Backpacking 6.90% 18.73x
Men's Dress Shirt Shopping 0.70% 17.08x
Higher-End Fashion Brands 0.36% 16.83x
Bags & Luggage 2.10% 16.82x
Action Sports 1.25% 16.18x
Cheerleading 0.66% 14.50x
Illinois Education 0.51% 14.35x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.07% 13.80x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female