Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.9 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Ski and Snowboard Apparel Shoppers.

Interest Composition Index
Ski and Snowboard Apparel Shoppers 39.62% 32.58x
Mens Business Clothes Shoppers 32.88% 29.55x
Sporting Goods Shoppers 34.85% 28.18x
Trendy Shoe Shoppers 31.19% 27.45x
Womens Fashion Brands Shoppers 34.54% 26.31x
Tutoring Resources Researchers 31.46% 25.76x
Leather Goods Shoppers 30.24% 24.97x
Men's Shoe Shoppers 35.47% 24.77x
Vacation Rental Accommodation Researchers 28.83% 24.58x
Home Interior Design Enthusiasts 29.17% 24.54x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Everlane.

Location Composition Index
Everlane 0.02% 2.78x
Supreme 0.02% 2.28x
Bonobos 0.16% 1.98x
Jos A. Bank Clothiers 0.52% 1.64x
Uniqlo 0.04% 1.62x
Patagonia 0.03% 1.59x
REI 0.03% 1.58x
Club Monaco 0.03% 1.55x
LL Bean 0.02% 1.55x
Intermix 0.02% 1.53x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 1.93% 87.31x
stio.com 1.06% 67.58x
buckmans.com 1.62% 62.33x
irunfar.com 1.28% 60.26x
ae.com 1.96% 60.21x
sportiva.com 1.48% 58.15x
rei.com 2.83% 57.16x
topodesigns.com 1.10% 57.01x
thenorthface.com 9.68% 56.79x
timbuk2.com 1.81% 56.54x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.05% 26.35x
Winter Sports & Gear 4.68% 25.01x
Action Sports 3.29% 24.41x
Higher-End Fashion Brands 2.09% 20.71x
Backpacking 10.36% 19.37x
Bags & Luggage 3.34% 17.77x
Men's Dress Shirt Shopping 1.82% 17.62x
Shoes & Accessories 11.41% 17.49x
Sports Apparel 0.78% 15.28x
Hipster Clothing 0.79% 15.27x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female