Dstillery Audiences

WINTER APPAREL SHOPPERS

Audience Size: 2.6 Million Devices

Explore the Winter Apparel Shoppers Audience

Below you'll find more information about the Winter Apparel Shoppers audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Winter Apparel Shoppers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Apparel Shoppers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Apparel Shoppers audience is Tutoring Resources Researchers.

Interest Composition Index
Tutoring Resources Researchers 31.37% 25.57x
Mens Business Clothes Shoppers 26.19% 25.48x
Sporting Goods Shoppers 26.64% 24.19x
Trendy Shoe Shoppers 23.88% 24.13x
Gift Givers 32.15% 24.10x
Travel Book Readers 22.31% 22.34x
Ski and Snowboard Apparel Shoppers 31.02% 21.27x
Family Adventures Travelers 21.22% 20.87x
Big Box Shoppers 26.89% 20.77x
Online Home Decor Shoppers 18.89% 20.72x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Interest attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Apparel Shoppers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Apparel Shoppers audience is Urban Outfitters.

Location Composition Index
Urban Outfitters 0.01% 1.93x
J. Crew 0.02% 1.78x
Talbots 0.02% 1.54x
Gymboree 0.02% 1.46x
Eddie Bauer 0.01% 1.42x
Gap 0.02% 1.39x
Chicos 0.03% 1.39x
Banana Republic 0.02% 1.38x
White House Black Market 0.03% 1.38x
Old Navy 0.05% 1.37x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Location attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Apparel Shoppers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Apparel Shoppers audience is patagonia.com.

Website Composition Index
patagonia.com 1.89% 62.68x
rei.com 1.75% 50.38x
timbuk2.com 1.11% 42.63x
keenfootwear.com 2.95% 33.15x
kicksonfire.com 2.54% 33.05x
mapmyrun.com 1.02% 31.51x
steepandcheap.com 3.83% 31.15x
farfetch.com 1.35% 29.05x
ae.com 1.43% 27.86x
litcharts.com 1.15% 25.37x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Web attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Apparel Shoppers audience is Party Suppliers.

Content Affinity Composition Index
Party Suppliers 0.08% 19.11x
Winter Sports & Gear 0.35% 17.31x
Shoes & Accessories 0.27% 17.18x
College Greek Life 0.24% 16.62x
Men's Dress Shirt Shopping 0.04% 16.19x
Custom Gifts 0.06% 16.05x
Networking Marketing 0.03% 15.65x
MBA Education 0.55% 15.32x
Toys Shopping 0.26% 14.65x
Bags & Luggage 0.94% 14.27x
Composition Percentage: The overlap percentage between the Winter Apparel Shoppers audience and the Content Affinity attribute.
Index: A comparison of the Winter Apparel Shoppers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Apparel Shoppers audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female