Explore the Winter Sports Destination Seekers Audience
Below you'll find more information about the Winter Sports Destination Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Winter Sports Destination Seekers audience.
INTERESTS
The Winter Sports Destination Seekers audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winter Sports Destination Seekers audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 43.51% | 38.29x |
| Work Comes First Travelers | 17.86% | 37.56x |
| Ski House Second Home Owners | 36.56% | 37.49x |
| Ski and Snowboard Enthusiasts | 33.46% | 35.70x |
| Telluride Trip Planners | 42.34% | 34.62x |
| Rock Climbing Enthusiasts | 45.49% | 34.02x |
| Travel Book Readers | 20.54% | 33.87x |
| Executive Travelers | 18.22% | 33.83x |
| Competitive Sports Participants | 23.16% | 33.63x |
| Snowboard Enthusiasts | 47.74% | 33.60x |
Composition Percentage:
The overlap percentage between the Winter Sports Destination Seekers audience and the Interest attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
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APPAREL RETAILERS
The Winter Sports Destination Seekers audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winter Sports Destination Seekers audience is REI.
| Location | Composition | Index |
| REI | 0.01% | 5.65x |
| Forever 21 | 0.01% | 2.32x |
| J. Crew | 0.01% | 2.00x |
| Chicos | 0.02% | 1.71x |
| LOFT | 0.02% | 1.63x |
| Urban Outfitters | 0.02% | 1.53x |
| White House Black Market | 0.01% | 1.45x |
| Zumiez | 0.02% | 1.33x |
| Carhartt | 0.12% | 1.24x |
| Journeys | 0.02% | 1.11x |
Composition Percentage:
The overlap percentage between the Winter Sports Destination Seekers audience and the Location attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
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WEBSITES
The Winter Sports Destination Seekers audience is distinctive due to the websites they visit.
As seen below, the highest indexing website for the Winter Sports Destination Seekers audience is skimag.com.
| Website | Composition | Index |
| skimag.com | 3.14% | 112.84x |
| powder.com | 1.64% | 98.10x |
| freeskier.com | 2.03% | 85.06x |
| localfreshies.com | 1.92% | 80.48x |
| snowboardingforum.com | 2.01% | 78.67x |
| newtoski.com | 1.57% | 72.31x |
| newschoolers.com | 1.72% | 70.15x |
| tetongravity.com | 2.04% | 69.59x |
| aspendailynews.com | 1.76% | 63.41x |
| bikemag.com | 1.16% | 55.52x |
Composition Percentage:
The overlap percentage between the Winter Sports Destination Seekers audience and the Web attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winter Sports Destination Seekers audience is Winter Sports & Gear.
| Content Affinity | Composition | Index |
| Winter Sports & Gear | 1.03% | 65.90x |
| Colorado Snow | 5.92% | 49.47x |
| Action Sports | 0.68% | 43.07x |
| Backpacking | 9.01% | 41.67x |
| Lacrosse College Athletics | 0.25% | 25.69x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.09% | 18.81x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.18% | 18.13x |
| Mining & Natural Resources | 0.11% | 18.05x |
| European Museums, Restaurants & Events | 0.13% | 16.99x |
| Pac 12 Sports | 1.98% | 16.96x |
Composition Percentage:
The overlap percentage between the Winter Sports Destination Seekers audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
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DEMOGRAPHICS
The Winter Sports Destination Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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