Dstillery Audiences

WINTER SPORTS DESTINATION SEEKERS

Audience Size: 1 Million Devices

Explore the Winter Sports Destination Seekers Audience

Below you'll find more information about the Winter Sports Destination Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Winter Sports Destination Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports Destination Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports Destination Seekers audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 43.51% 38.29x
Work Comes First Travelers 17.86% 37.56x
Ski House Second Home Owners 36.56% 37.49x
Ski and Snowboard Enthusiasts 33.46% 35.70x
Telluride Trip Planners 42.34% 34.62x
Rock Climbing Enthusiasts 45.49% 34.02x
Travel Book Readers 20.54% 33.87x
Executive Travelers 18.22% 33.83x
Competitive Sports Participants 23.16% 33.63x
Snowboard Enthusiasts 47.74% 33.60x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Interest attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports Destination Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports Destination Seekers audience is REI.

Location Composition Index
REI 0.01% 5.65x
Forever 21 0.01% 2.32x
J. Crew 0.01% 2.00x
Chicos 0.02% 1.71x
LOFT 0.02% 1.63x
Urban Outfitters 0.02% 1.53x
White House Black Market 0.01% 1.45x
Zumiez 0.02% 1.33x
Carhartt 0.12% 1.24x
Journeys 0.02% 1.11x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Location attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports Destination Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports Destination Seekers audience is skimag.com.

Website Composition Index
skimag.com 3.14% 112.84x
powder.com 1.64% 98.10x
freeskier.com 2.03% 85.06x
localfreshies.com 1.92% 80.48x
snowboardingforum.com 2.01% 78.67x
newtoski.com 1.57% 72.31x
newschoolers.com 1.72% 70.15x
tetongravity.com 2.04% 69.59x
aspendailynews.com 1.76% 63.41x
bikemag.com 1.16% 55.52x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Web attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports Destination Seekers audience is Winter Sports & Gear.

Content Affinity Composition Index
Winter Sports & Gear 1.03% 65.90x
Colorado Snow 5.92% 49.47x
Action Sports 0.68% 43.07x
Backpacking 9.01% 41.67x
Lacrosse College Athletics 0.25% 25.69x
Assorted Topics (Elderly, Europe, Viral Media) 0.09% 18.81x
Assorted Topics (Power Trains, Drones, Web Design) 0.18% 18.13x
Mining & Natural Resources 0.11% 18.05x
European Museums, Restaurants & Events 0.13% 16.99x
Pac 12 Sports 1.98% 16.96x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports Destination Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male