Dstillery Audiences

WINTER SPORTS DESTINATION SEEKERS

Audience Size: 511.8 Thousand Devices

Explore the Winter Sports Destination Seekers Audience

Below you'll find more information about the Winter Sports Destination Seekers audience, broken down in different categories based on their digital and physical behaviors. These are 511.8 thousand unique devices whose actions qualify for the Winter Sports Destination Seekers audience.

Dstillery Crafted Audiences

INTERESTS

The Winter Sports Destination Seekers audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winter Sports Destination Seekers audience is Ski and Snowboard Enthusiasts.

Interest Composition Index
Ski and Snowboard Enthusiasts 79.58% 90.35x
Aspen Trip Planners 41.32% 76.17x
Work Comes First Travelers 6.24% 73.34x
Telluride Trip Planners 43.68% 64.59x
Rock Climbing Enthusiasts 47.91% 60.63x
Luxury Second Home Owners 16.55% 59.74x
Ski House Second Home Owners 58.01% 59.71x
Snowboard Enthusiasts 49.86% 55.28x
Family Adventures Travelers 7.17% 51.29x
Sporting Goods Shoppers 44.95% 51.07x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Interest attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winter Sports Destination Seekers audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winter Sports Destination Seekers audience is REI.

Location Composition Index
REI 0.01% 10.35x
Urban Outfitters 0.02% 2.28x
Levi Strauss 0.01% 2.19x
Zumiez 0.01% 1.18x
Maurices 0.01% 0.86x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Location attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Web Insights

WEBSITES

The Winter Sports Destination Seekers audience is distinctive due to the websites they visit.

As seen below, the highest indexing website for the Winter Sports Destination Seekers audience is localfreshies.com.

Website Composition Index
localfreshies.com 1.58% 149.00x
snowboardingforum.com 1.82% 121.96x
tetongravity.com 1.96% 112.50x
freeskier.com 2.31% 111.96x
switchbacktravel.com 3.48% 109.58x
newtoski.com 1.71% 108.94x
5280.com 1.29% 94.48x
vaildaily.com 11.17% 93.84x
aspendailynews.com 1.57% 93.53x
liftblog.com 1.41% 90.42x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Web attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winter Sports Destination Seekers audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 8.82% 95.69x
Backpacking 8.18% 69.95x
Colorado Cluster 14.84% 23.74x
US Soccer 0.30% 22.64x
Pacific Northwest Sports & News Cluster 4.99% 21.59x
US Cycling 10.03% 21.18x
Pac 12 Sports 2.26% 19.80x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 9.48% 19.65x
Vancouver British Columbia Research Cluster 1.51% 19.56x
Fishing 2.62% 19.24x
Composition Percentage: The overlap percentage between the Winter Sports Destination Seekers audience and the Content Affinity attribute.
Index: A comparison of the Winter Sports Destination Seekers audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winter Sports Destination Seekers audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male